Juniper Square, the fund operations partner to private markets GPs, announced a collaboration with BlackRock Aladdin to integrate Preqin data into its AI CRM for Investor Relations. This should allow GPs to pull key Preqin data, a source of private markets data, into Juniper Square’s AI CRM for Investor Relations and make faster outreach to LP prospects at the time of fundraising.
Brandon Rembe, Chief Solutions Officer at Juniper Square said that they are pleased to bring this Preqin integration to Juniper Square’s AI CRM for Investor Relations – the CRM for the private markets. They added that as investment in the private markets increases, it’s vital that fund managers have datasets that work with AI solutions.
This integration will give fund managers the visibility into investors needed to raise capital in an active fundraising environment.
Juniper Square clients are able to integrate Preqin data to create a source of truth for investor data. By enriching the AI CRM with Preqin data on LPs—including “allocations, AUM, and investor contacts—GPs benefit from deeper insights that help them identify LPs that best match their target profile, expand their pipeline, and accelerate fundraising with greater precision.”
Piers MacWhannell, Global Head of Preqin Licensing, Feeds and Integrations at BlackRock Aladdin said that bringing together market intelligence from Preqin data sets and Juniper Square’s AI-enhanced CRM for Investor Relations will empower GPs “with the customized, near real-time investor insights that current and future capital raisers require.”
They are looking forward to working with Juniper Square and help drive their vision of modernizing private markets investor relations, “while providing a platform that fosters stronger GP-LP relationships at scale.”
As covered, Juniper Square is the fund operations partner to over 2,000 private markets GPs.
Their platform connects software, data, and fund administration services to help firms scale, streamline operations, and enhance investor experience.
Juniper Square’s tech brings LPs and GPs together and enables everything from fundraising and onboarding to treasury, reporting, business intelligence.
Currently, over 40,000 funds, 650,000 LP accounts, and $1 trillion in LP capital are reportedly managed via Juniper Square.
