This week, Thredd, an AI-first issuer processing platform, announced the expansion of its partnership with MuchBetter, the consumer wallet and prepaid card platform, supporting the company’s launch in Israel. This marks the latest milestone in the company’s international expansion, powered by Thredd, following the successful deployment of their program in the United Kingdom and Canada.
Through the partnership, Thredd is providing processing infrastructure for MuchBetter’s prepaid card and digital wallet program, enabling consumers in Israel to securely load funds and make payments using physical and virtual cards, with additional form factors planned as the programme scales.
“International expansion is a core part of (our) growth strategy, and Thredd has been a critical partner in helping us move quickly and confidently into new markets,” said Israel Rosenthal, founder and CEO of MuchBetter. “Launching in Israel is an important step for us, and Thredd’s global platform, regulatory expertise, and deep payments experience make them the ideal partner as we continue to scale worldwide.”
MuchBetter was originally founded to improve payout experiences in the digital commerce sectors and has since expanded its offering to support a wider range of consumer and corporate use cases. With Thredd’s support, MuchBetter can launch efficiently across multiple geographies while maintaining high standards of security, compliance, and performance.
“(This) expansion highlights exactly what Thredd was built to enable — fast, reliable, multi-market programme launches on a single global platform,” said Jim McCarthy, CEO at Thredd. “As MuchBetter continues to grow internationally, we’re proud to support their strategy with the infrastructure, scale, and flexibility needed to succeed in highly regulated markets.”
The program issues on the Mastercard network, and leverages MuchBetter’s UK licence, approved by the scheme for cross-border operation in the market. Thredd’s processing platform provides end-to-end support across transaction processing, security, and programme management, enabling partners to accelerate time to market while preparing for future regional expansion.
