Alaska and Bank of America Extend Partnership
Alaska Air Group and Bank of America have announced a multi-year extension of their co-branded credit card agreement. For more than 30 years, the strategic partnership has put co-branded credit card in the wallet of millions of travelers.
The two companies said in the press release that the renewed agreement will deepen integration between Alaska and Bank of America by:
- Creating incremental value for both companies.
- Increasing investment in the Atmos Rewards brand, Alaska and Hawaiian’s lounge program, and enhancing the suite of credit cards (including new cards and refreshes of existing cards).
- Enhancing technology and the cardholder experience, including expanded benefits across multiple card offerings.
Alaska and Bank of America are also working toward the latter becoming the single issuer of all co-brand credit cards for the Atmos Rewards program. Hawaiian Airlines credit cards are still issued by Barclays for now.
