What Is Strategy? It’s a Lot Simpler Than You Think

Mission accomplished: entertained.

I'm a lot better at chess than my handlers for starters…

I’d love to hear how “willingness to sell” calculates CEO multi-million dollar bonuses into it. Clearly all the value is going to them.

A useful distinction is that strategy is not simply a plan for growth. The harder question is where value will actually come from and which choices create a defensible position. Financial performance tells us what happened; strategy should help explain why.

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Just came from a video that said a strategy is not a plan an this guys says to opposite.

The editing is amazing It made my day better.

This tutorial is outstanding I will come back to watch it again.

I believe there's a certain extent to what explained:
1. It doesn't apply to luxury products, here the higher the price is compared to the willingness to pay (even exceeding the benchmark), the better the brand positions itself in the customer's mindset and preference.
2. The willingness to sell: as you make the job easier and people realize they are performing better, they will ask for more perks, so no lower Willingness to sell guaranteed

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It's a fantastic video containing lots of useful information. Thanks to Harverd Business Review

Thank you for this amazing video

simple strategy is to have enough money in tether on cold wallet so you can always withdraw it

But Roger Martin argues differently, he says a plan is not strategy.

and then they say strategy and plan are two different stuff

I think people are confused because the first minute answers the question posed in the title. Strategy is defined as your plan to create value. The entire rest of the video is about how you do that, which is not strategy, but tactics.

The other video does a better job defining strategy, as what game you’re going to play and how you are going to win. That also centers around value creation.

The videos are in harmony but only if you’re paying close attention.

Strategy is not the same as a plan, but you do need a plan to implement a strategy.

😉

6:55 I hear "eBertually" What does it mean? Who knows?

Actually not a lot simpler, it made me more confused than ever. Can somebody else explain it to me please?

If Felix had said "It's an approach to create value" (rather than a Plan) then I think this idea is wholly compatible with Roger Martin's idea about a Strategy (which could be argued is about the Willingness to Pay) and also adds to this idea by talking about the Willingness-To-Sell. The idea of Willingness to Sell could also be argued to also link what someone like Simon Sinek argument about identifying the employee's "Why", albeit in arguably in a darker kind of tone.

Its crazy how managers think removing working from home (return to the office mandates) doesnt affect anything when it clearly reduces willingness to sell.

Great content. To me strategies are always important. They are where great stories come from

And then there’s the “fluff factor” which is the difference between the value I put on information like this and the value people seem to inherently ascribe to anything with the Harvard badge on it.

Excellent excellent excellent

Best buy sucks. Employees could careless in serving you

Model proposed here is presupposing free market structure on both ends , which is not so obvious (especially on the willing to sell), also the concept of value defined here makes finance and KPI computing very qualitative… I wonder how it can effectively be operational …

Excellent video

In unsurprising business school myopia, the author neglects real world forces such as monopolization, distribution channel control, pricing collusion, and government regulation all of which have much greater impacts on willingness to pay than quality, network effects or other b-school mumbo jumbo.

Similarly, tying things like health care to employment increases friction and distorts the market on the other end.

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'The best strategy is to follow Jesus' (Emmanuel Ntezeyombi, the book of love and wisdom, 2026)

I am impressed he actually said "Samsung" correctly.

He lost me when he said „there is no value created“ by not paying your employees more…

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Another video of them says Plan is not a Strategy are these institutes misleading the world ?????

Best strategy

Great video! Thanks for sharing

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Just watched another HBR video that says the exact opposite. You don’t control a strategy. It’s like a game of chess. The goal is to win by checkmate. The strategy is how you are going to achieve that goal. Aggressive play? Defense? Queen gambit? What sacrifices to make to achieve that goal.

Cocok buat yang pengen ngerti fondasi sebelum masuk ke teknik lanjutan.

Videonya bikin sadar kalau strategi itu bukan soal rumus rumit.

Materinya ringan tapi sangat bisa diterapkan di banyak situasi.

Kadang orang terlalu ribetin “strategi,” padahal konsep dasarnya kayak gini.