AI-driven personalization ‘no longer optional’

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AI-driven personalized banking services are becoming table stakes for customer growth and retention.  “We’re seeing strong demand from banks and credit unions for deeper personalization, and it goes beyond only retaining clients,” Udi Ziv, chief executive at behavioral banking service provider Personetics, told FinAi News. “Today, financial institutions aren’t just competing with each other, they’re competing with the digital experience consumers get from every other app on […]



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