Live music discovery platform Bandsintown has become the exclusive provider of concert listings on YouTube and YouTube Music.
Bandsintown confirmed earlier today (August 21) that YouTube users can now discover its concert listings while watching artist videos and Shorts and exploring Official Artist Channels.
Bandsintown’s platform will soon be available for music fans “while browsing the YouTube homepage“, added the concerts company. And the integration will expand to YouTube Music later this year, with Bandsintown’s live events appearing on YouTube Music home and artist pages.
In addition, the partnership with YouTube includes a new push notification feature for Bandsintown, alerting users to nearby concerts and upcoming shows.
The integration enables tour listings published by artists on Bandsintown for Artists – for free – to automatically display on YouTube.
Venues, festivals, and promoters subscribed to Bandsintown Pro will also benefit from having their events seamlessly distributed on YouTube.
Fabrice Sergent, Bandsintown co-founder and Managing Partner, said: “At a time when musicians continue to struggle to generate income, this exclusive integration with YouTube further demonstrates Bandsintown’s ethos to create value and equal opportunity for artists worldwide, of all sizes and genres, to get discovered on digital platforms and sell more tickets.”
“At a time when musicians continue to struggle to generate income, this exclusive integration with YouTube further demonstrates Bandsintown’s ethos to create value and equal opportunity for artists worldwide, of all sizes and genres, to get discovered on digital platforms and sell more tickets.”
Fabrice Sergent, Bandsintown
The first featured artist for the YouTube partnership is Sabrina Carpenter, who is fresh off a successful headlining performance at Lollapalooza.
Carpenter uses Bandsintown’s tools to showcase her tour dates on her own website, and the company says the YouTube integration will now mean her tour dates gain additional “significant visibility”.
This YouTube partnership marks the latest expansion of Bandsintown’s global distribution network across major digital platforms.
US-headquartered Bandsintown says that, over the past 18 months, it has become the “preferred live music data provider” for companies/platforms such as Google, Spotify, Apple, and Shazam.
Spotify integrated Bandsintown onto its platform in Q1 last year, which coincided with the end of the music streaming platform’s 13-year partnership with Warner Music Group-owned concert discovery platform, Songkick.
Drawing concert data from 700,000+ registered artists and 65,000 venues and promoters, Bandsintown publishes details of an estimated 2.3 million events annually.Music Business Worldwide
