In one city alone, this may not have the desired impact on business. However, if a broker can obtain local knowledge in different markets across the country, coupled with numerous investor connections at each, a broker can expedite the growth of their business all thanks to attending a tradeshow.
Access to industry experts
An additional component of how attending a trade show can benefit brokers nationwide is the access they have to the industry experts that attend these shows as well. Aside from the usual networking events that take place at these events, panels and presentations are an impactful way for brokers to learn new things that can grow their business.
At trade shows, panels take the form of in-depth conversations led by industry leaders. Typically, CEOs, CFOs, and a variety of C-suite personnel lend their insight on a specific topic or current event that is shaping the industry and influencing how industry professionals should be making decisions. It’s one thing for brokers to stay abreast of breaking news, but to get a chance to be in the room with how experts are reacting to it can be priceless for brokers.
“Being in the room with experts is different than watching a recording later; the energy is higher, the focus is sharper, and the lessons stick more,” says Frazier. “Experts often share insights at live events that they don’t put online, things you only hear if you’re there.”
As for presentations, this is a great opportunity for brokers to get a feel for what the sponsors and vendors at the trade show are offering as it pertains to their latest loan programs. Learning which lenders offer what and more importantly, which lender can provide the best product for a broker’s client is a valuable way to spend a day that can lead to success for the rest of the year.
