How Starbucks Devalued Its Own Brand

Date:

Share post:


Starbucks is struggling. It has strayed from its successful strategy of offering customers exceptional experiences and, in the process, has commoditized itself. This article analyzes where it went wrong and offers ideas for how the company can turn itself around. It holds lessons for other companies that compete by providing customers distinctive experiences.

Starbucks is in trouble again. In its last quarterly-earnings report, it announced disappointing results, including a 4% drop in same-store sales (11% in China, its second-biggest market). After that announcement, its stock plunged. (It is still well below its 12-month high.) And its founder and three-time CEO Howard Schultz once again fired off a missive on LinkedIn pleading with Starbucks’ current leaders to rediscover and embrace the company’s core purpose, its reason for existence.


LEAVE A REPLY

Please enter your comment!
Please enter your name here

Related articles

Investors Head Into Trump Tariff Deadline Benumbed and Blase

Analysts believe market worst-case scenarios are off the table because tariff deadlines keep changing.

Polus Tech drone sensor identifies targets from phone signals – Investorempires.com

<!-- Polus Tech drone sensor identifies targets from phone signals – Investorempires.com ...

Mortgage Rates Quietly Fall to Lows of 2025

While President Trump and FHFA Director Pulte continue to call for lower rates, mortgage rates have quietly...