How to Create Value Systematically with Gen AI

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The difference between incremental and transformative gen AI lies not in technical sophistication or strategic vision, but in a shared understanding of what drives performance for your organization. This article describes a simple strategic tool that your organization can use as a framework to assess gen AI maturity and build the capabilities needed to create and capture value from AI.

Since ChatGPT’s enterprise launch in March 2023, organizations of all sizes and industries have been racing to unlock value with generative AI (gen AI). While the capabilities of the technology itself are expanding quickly, most enterprises’ ability to realize this value has improved little, if at all.


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