Prove, a digital identity services provider, has launched ProveX, a digital trust exchange that enables enterprises to instantly access verified data and credentials from partners, while preserving trust through every interaction. Built on Prove’s tokenized identity framework, ProveX enables businesses to create personalized, intelligent customer experiences.
Today, businesses are forced to repeatedly reverify customers, often multiple times within a single journey, because trust breaks between touchpoints. ProveX addresses this challenge by enabling trust to travel as customers move through channels and interactions. Once a customer’s identity is confirmed, ProveX allows enterprises to instantly access verified data and credentials from trusted partners.
Whether retrieving payment credentials for instant checkout, accessing creditworthiness signals to power tailored offers, or pulling compliance credentials to streamline onboarding, ProveX enables companies to orchestrate trust-driven customer experiences without restarting identity at each step.
At the center of ProveX is certainty that a request originates from a real person and is tied to the correct, authorized identity. Verifiable data and credentials only have value when accessed by the individual they belong to. ProveX ensures every request is bound to an authenticated person – not a bot, imposter, or recycled identity – making consent meaningful and anchoring trust to every exchange.
This certainty is delivered through the combination of a Prove ID, a reusable tokenized identity, and a Prove Key, a cryptographic key bound to the user’s device. Together, they form a persistent identity anchor that enables enterprises to request verified data and credentials with near-perfect accuracy, without exposing sensitive information.
What were once fragmented identity workflows become known user experiences wherever Prove is deployed. Prove’s identity-gated protocol ensures that credentials move only when identity, policy, and consent align. Each request is authorized, verified, and executed as a secure, ephemeral exchange directly between enterprises and partners.
“Digital experiences have been held back by one fundamental issue: trust breaks between interactions,” said Ashley Kiolbasa, CMO of Prove. “When identity becomes continuous instead of episodic, businesses can finally move at the pace customers expect. ProveX turns verified identity into an always-on foundation for accessing trusted services, enabling experiences that are safer, smarter, and materially more streamlined.”
“Our priority as a payment solution is accelerating commerce while maintaining the highest levels of security and compliance,” said Glen Sgambati, president at Wyzia. “Joining ProveX was a clear strategic move; connecting once to the Identity Graph allows us to instantly provide our verified payment services across Prove’s massive ecosystem, dramatically collapsing our time-to-revenue and elevating the trust in every transaction.”
“Nova Credit helps businesses serve consumers with greater clarity, whether they’re new to the country, new to credit, or navigating an increasingly complex financial landscape,” said Chris Hansen, GM, Nova Credit. “Our partnership with Prove allows us to extend the reach of our credit and data solutions to new customers while reducing integration friction. By offering Nova Credit’s analytics within ProveX, we can deliver insights faster while maintaining the privacy and compliance standards our clients expect.”
