The Duct Tape Marketing Podcast with Carlos Gil
In this episode of the Duct Tape Marketing Podcast, I interviewed Carlos Gil, global marketing leader, bestselling author of The End of Marketing, and Brand Evangelist at GetResponse. Carlos is known for his bold approach to digital marketing, particularly in how brands can rise above the noise in a world dominated by AI, social media, and content creation.
Carlos challenges the status quo with his core thesis: Marketing as we know it is dead. The future isn’t just about technology—it’s about reconnecting with people. As AI tools like ChatGPT reshape the landscape of content marketing and digital advertising, brands must refocus on what can’t be automated: human relationships. From employee advocacy to authentic storytelling, Carlos shares actionable strategies for creating a brand strategy that thrives in a tech-driven world while staying rooted in human connection.
Carlos Gil’s perspective is a timely reminder: in the race toward automation, don’t lose the human heart of your brand. The brands that will win in the future are the ones that embrace empathy, connection, and authentic communication—at scale.
Key Takeaways:
- Marketing is evolving—not ending. Brands must adapt by becoming more authentic, relational, and human-centric.
- AI in marketing is powerful, but limited. Tools like ChatGPT can support email marketing and content creation, but they can’t replace real brand relationships.
- Employee advocacy beats influencer marketing. Instead of outsourcing trust, Carlos encourages companies to empower employees to become true brand evangelists.
- Omni-channel marketing is essential. Businesses must diversify their presence across platforms while prioritizing ownership of their audience through email and direct communication.
- The most effective marketing strategy? Human connection. Creating real value through stories, vulnerability, and engagement helps brands rise above algorithm-driven sameness.
Chapters:
- [00:09] Introducing Carlos Gil
- [02:23] Brands Need to Humanize
- [07:46] AI and the Need for Human Relationships
- [12:25] Communicating the Human Element of Your Brand
- [15:49] Omni-channel Marketing
More About Carlos Gil:
