The Ducttape Marketing Podcast with John Janstch
Week two of your favorite episodes, this time (surprisingly) a solo show: In this episode of the Duct Tape Marketing Podcast, I talked about a topic on my mind for a while: the evolution of niche marketing. In the dynamic marketing world, strategies are ever-evolving, and staying ahead of the curve is crucial for success. Discover how adapting to the changing tides can lead to tremendous success for businesses and marketing professionals; however, why might it not be for everyone?
Key Takeaway:
In marketing, focusing on a niche can be advantageous and limiting. While specialization can bring efficiencies and higher value to clients, it also leads to increased competition and the risk of being overshadowed by template-driven solutions. Learn how to transition from tacticians to orchestrators and leverage your strategic skills to serve your niche.
Topics I cover
- [00:14] The evolution of niche marketing
- [01:14] The cons of niche marketing
- [02:08] Tactics for niche marketing
- [03:40] Drawbacks of niche marketing
- [05:22] How to become an orchestrator
- [07:26] Develop strategic vision
- [08:38] Learn about our methodology
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Active Campaign, John Jantsch
