UWM has also introduced ChatUWM, an AI-powered chatbot that provides instant answers to broker queries on guidelines, matrices, and company tools. This smart search tool leverages UWM’s knowledge base, “The Source,” to offer comprehensive information and support.
Mortgage Matchup + NBA, WNBA
Finally, UWM’s consumer brand Mortgage Matchup was named the Official Mortgage Partner of the NBA and WNBA leagues in a new multi-year partnership.
As part of the multi-year partnership, Mortgage Matchup will receive media exposure across various league platforms, including on-court virtual signage during NBA and WNBA national broadcasts and on the leagues’ official social and digital platforms.
“Our partnership with the NBA and WNBA marks a significant milestone for the Mortgage Matchup brand and our clients,” UWM chief marketing officer Sarah DeCiantis said in a Press release. “By joining forces, we aim to tap into the immense and diverse fan base of these two leagues to create authentic connections with basketball enthusiasts across the country. Our end goal is to empower borrowers and draw attention to the value and importance of having a mortgage broker as your advocate during the homebuying and refinancing process.”
“We are thrilled to welcome Mortgage Matchup as the Official Mortgage Partner of the NBA and WNBA,” said Julie Morris, senior vice president of commercial development and media at NBA. “We look forward to working with UWM to reach fans throughout the biggest moments of the season.”
