ChatGPT is the new stethoscope of entrepreneurship—everyone’s talking about it, some are using it daily, and others feel like they’re already behind. I get it. As physician entrepreneurs, we’re juggling so many roles that anything promising to save time feels like magic.
But here’s a warning that’s worth repeating:
Just because you can automate it, doesn’t mean you should.
Too much automation—especially in the wrong places—can dilute your message, damage your brand, and make your business feel… generic. And if you’re a physician entrepreneur building something with heart and authenticity? That’s the last thing you want.
Let’s talk about what not to use ChatGPT for—and where AI can actually support (not replace) your voice.
Note: While these are general suggestions, it’s important to conduct thorough research and due diligence when selecting AI tools. We do not endorse or promote any specific AI tools mentioned here.
Use AI to support your voice—not replace it.
Let’s get one thing clear: I love AI. Tools like ChatGPT have become part of my daily workflow. They help me brainstorm, outline, rephrase, and break through creative blocks. It’s like having a second brain that never gets tired (or needs coffee).
But here’s the honest truth… ChatGPT doesn’t know you.
It doesn’t know why you stayed up until the next day as a med student (what is sleep?), or how your childhood shaped your bedside manner. It doesn’t know the tone you use when you comfort patients, or the way you light up when you talk about your first real estate deal.
It can sound professional. It can sound smart. Heck, sometimes it even sounds inspirational. But if you’re not careful, it’ll sound like… everyone else.
And that’s the problem.
I’ve seen others hand over their entire brand voice to ChatGPT. Their website? All AI-written. Pitch deck? Auto-generated. Their “About Me” section? Completely outsourced. You know what happened? Their message lost its edge. Their story fell flat. It became… generic.
The stuff that makes you stand out—the quirks, the values, the lived experience—that’s the stuff AI can’t replicate. And that’s what your audience needs to hear from you.
So here’s what I recommend:
Let ChatGPT help you get the bones down. Use it to create a rough draft or structure your ideas. Then go back and infuse it with your flavor—your stories, your language, your truth. That’s the magic. That’s the part people connect with.
When used well, ChatGPT becomes a force multiplier, not a crutch. It doesn’t replace your voice—it helps amplify it.
Where ChatGPT Shines (And Where It Doesn’t)
What Physicians Should Use ChatGPT For
As physicians, our schedules are packed. Between rounding, charts, patients, and family, finding time to build a business, write content, or even respond to email can feel impossible. That’s where ChatGPT steps in like a productivity ninja. If you use it strategically, ChatGPT can save you hours.
Here are a few places where it truly shines:
- Blog post outlines – Start with your big idea, and let ChatGPT help you organize it.
- Social media captions – Have a message but not sure how to word it? Get some draft options and tweak from there.
- Email templates & summaries – Quick follow-ups, thank-yous, and announcement drafts are easy wins.
- Podcast show notes or transcripts – Save time summarizing your episodes into digestible content.
- Basic patient education material – Great for simplifying complex medical topics into patient-friendly language.
- Rewording or tone adjustment – Trying to sound more casual? More concise? Let ChatGPT give you a few takes.
Think of it like your blank-page buster. It won’t give you the masterpiece on its own, but it’ll make the creative process a lot smoother.
What NOT to Use ChatGPT For as a Physician Entrepreneur
But not everything should be delegated to AI. Some things are just too important to outsource—especially when it comes to your brand and your message.
Here’s what I’d keep firmly in your own hands:
1. Your Personal Story
Your “why” is your brand’s soul. Whether you’re launching a coaching business, building a podcast, or starting a real estate venture—your journey matters. Don’t outsource it.
2. Your Core Values & Vision
AI doesn’t know what drives you or how you want to serve your audience. It can guess, but it can’t feel it the way you do. That emotional connection? That’s human-only.
3. Sales & Pitch Messaging
Yes, AI can write sales copy. But when it comes to messaging that drives real connection and conversions, your authentic tone and experiences matter more than clever wordplay.
4. Relationship-Building
From heartfelt emails to authentic video content—this is where you need your voice. People follow people, not perfect text blocks.
How to Find the Right Balance with AI Tools
Here’s a quick mental model that’s helped me:
Think of ChatGPT like a super-smart intern.
Fast, helpful, resourceful—but still needs oversight. You wouldn’t let an intern lead your keynote speech, right?
Fast? Yup. Helpful? Absolutely. But would you let that intern deliver your keynote? Or write your mission statement? Probably not.
So let it help with structure and speed, but don’t lose sight of the big picture. Keep your hands on the parts of your business that actually feel like you.
Your insights, your tone, your values—that’s your competitive advantage. Don’t give that away just because a tool can type fast.
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Final Thoughts: You Don’t Need to Do It All. You Just Need to Start Smart.
Automation is amazing when it helps you scale, stay sane, and save time. But if you start automating the wrong things—like your voice, story, or big-picture thinking—you might end up with a business that’s efficient but forgettable.
As a physician entrepreneur, your credibility, empathy, and experience are your unfair advantage. AI can’t replicate that.
Too much automation can actually take you further away from what makes your work meaningful. At the end of the day, people aren’t just buying your product or service—they’re buying you.
Your perspective. Your integrity. Your story.
So before you click “generate” one more time, ask yourself: Is this something that needs my voice? If the answer is yes, don’t outsource it. Own it. Shape it. Make it real.
So before you delegate your next task to ChatGPT, ask yourself:
- Does this require my voice?
- Would I trust an intern to do this?
- Will this content still reflect who I am if I remove myself from it?
And if the answer’s no? Step back in. Lead. Guide the tool—don’t let the tool guide you.
And hey—if you’re figuring this all out in real time too, you’re not alone. We’re building the plane while flying it… just maybe with an AI co-pilot now.
What’s one task you’ve tried automating that didn’t go quite as planned? Or one that actually saved you big time?
I’d love to hear what’s working (and what’s not) for you. Let us know in the comments and let’s figure this thing out together. As always, make it happen!
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Disclaimer: The information provided here is based on available public data and may not be entirely accurate or up-to-date. It’s recommended to contact the respective companies/individuals for detailed information on features, pricing, and availability.
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Peter Kim, MD is the founder of Passive Income MD, the creator of Passive Real Estate Academy, and offers weekly education through his Monday podcast, the Passive Income MD Podcast. Join our community at the Passive Income Doc Facebook Group.
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