The Duct Tape Marketing Podcast with Mike Ganino
In this episode of the Duct Tape Marketing Podcast, I interviewed Mike Ganino, a keynote speaker, storytelling expert, and the author of Make a Scene. Mike has helped shape viral TEDx talks, launch bestselling books, and coach leaders at Disney, Netflix, and Adobe to become dynamic, magnetic performers.
During our conversation, Mike shared why storytelling is not just a tool but a fundamental business skill that can transform public speaking, business communication, and leadership. He emphasized that while many professionals understand the importance of storytelling, few know how to craft engaging narratives that captivate audiences. By focusing on stage presence, storytelling techniques, and audience engagement, business leaders, marketers, and speakers can elevate their executive communication and brand storytelling to drive deeper connections and influence.
Mike Ganino’s insights prove that mastering storytelling techniques isn’t just for keynote speakers—it’s an essential skill for anyone in business communication, executive leadership, and brand storytelling. By refining public speaking tips, presentation skills, and speaker coaching, professionals can become more persuasive, engaging, and memorable in any business setting.
Key Takeaways:
- Storytelling is a Business Superpower – Whether in public speaking, marketing, or leadership, compelling stories create emotional connections and make ideas memorable.
- Start with a Scene – Great stories don’t always begin at the beginning. Mike advises speakers to drop the audience into a scene to create instant engagement.
- Performance Matters – Beyond words, stage presence, voice modulation, and body language are key factors in delivering a powerful message.
- Mastering Public Speaking – Effective speakers understand how to use storytelling frameworks to enhance presentation skills and keep audiences engaged.
- Storytelling in Leadership Communication – Executives can use storytelling to inspire teams, navigate change, and build trust, making it a critical tool for business storytelling.
- Practice in Low-Stakes Settings – Before taking the stage, hone your storytelling skills in meetings, presentations, and marketing content to build confidence and clarity.
Chapters:
- [00:09] Introducing Mike Ganino
- [00:57] Why is Storytelling a Hot Topic?
- [02:09] What Draws Us to Storytelling?
- [03:29] What Does Make a Scene Mean?
- [05:44] Are There Any Rules to Storytelling?
- [07:15] What if You’re Not Good at Storytelling?
- [09:12] Benefits of Being a Good Storyteller
- [12:45] Performance in Storytelling
- [15:32] How to Get Better at Storytelling
- [17:31] Do Different Platforms Need Different Approaches?
More About Mike Ganino:
