Global brands and celebrities have lost the Chinese market over social media posts, promotional events, and trademark lawsuits. Now soccer superstar Kylian Mbappé has joined them.
Mbappé, during an appearance on a popular French online talk show, described a meme figure as “a Chinese dictator,” a comment widely perceived as referring to Mao. Within days, three Chinese sponsors cut ties with Mbappé and China Media Group, China’s state broadcaster, said it would suspend broadcasts of LaLiga, Spain’s top soccer league, as well as other games involving Mbappé.
Global celebrities and companies have faced similar backlash in China over comments, imagery, and jokes deemed politically or culturally insensitive.
Mbappé has since apologized. “My comment was ill-judged, and I now understand that it hurt many people in China and in Chinese communities around the world,” he wrote on X. “I apologize to everyone my words have upset. This was absolutely not my intention. I have deep respect for the Chinese people and their history, and I am sincerely sorry.”
What happened?
The companies that ended their relationships with Mbappé include Dongpeng, a beverage maker; Mengniu, a dairy giant; and Milkground, a cheese maker. The companies did not specify what prompted their decisions.
In an effort to contain the fallout, LaLiga president Javier Tebas met with the Chinese ambassador to Spain to “seek solutions that allow us to overcome this episode.”
“Our commitment is to keep working together so that an individual episode does not harm the important advances achieved nor affect the millions of Chinese fans who follow our competitions,” he said in a statement.
Mbappe’s team, Real Madrid, also apologized on Wednesday. “Our club maintains a deep respect for China, its history, its culture and its citizens, as well as for the millions of Chinese fans who feel affection and admiration for Real Madrid,” the club said in a statement.
Has this happened before?
In 2019, Daryl Morey, then the Houston Rockets’ general manager, posted a tweet in support of protests in Hong Kong. Chinese state broadcaster CCTV pulled NBA games off the air in response; the blackout lasted until 2022.
In early 2021, Swedish fashion giant H&M’s decision to stop using cotton from Xinjiang, following concerns over alleged human rights abuses against Uyghur Muslims, drew a consumer boycott and severely affected its sales.
In June 2026, activewear brand Lululemon had to apologize after a promotional event taking place on the Great Wall of China mistakenly featured a Japanese drum, drawing social media backlash. Chinese netizens quickly pointed out that Lululemon, which had posted images from the event, had used a Japanese taiko instrument rather than a Chinese dagu drum. The company later removed all images related to the drum event from its social media.
In another recent case, Louis Vuitton faced a backlash after it won a trademark infringement case against Chinese milk tea chain Molly Tea. A Chinese court ruled in June that Molly Tea’s four-petaled logo infringed a Louis Vuitton trademark, and ordered it to pay 10.3 million yuan ($1.5 million) in damages. The ruling divided Chinese social media: some users called it unfair, and many boycotted the luxury brand in response. LVMH, Louis Vuitton’s parent, later said the controversy had weighed on its China sales; revenue at LVMH’s fashion and leather goods division fell 5% on an organic basis.
Not even Chinese brands are safe from public backlash. In 2024, Chinese bottled-water brand Nongfu Spring faced a public boycott and online backlash after some social media users accused Nongfu of using Japanese-style imagery on its packaging, with some 7-Eleven stores going as far as stopping to sell Nongfu products at their stores.
Bilt has announced its November 2026 Rent Day promotions, with two main offers. You can get up to $150 off hotel bookings and up to a 100% bonus when redeeming Bilt points for gift cards.
The hotel deal is already live, so you don’t have to wait until November 1 to take advantage of it. There are also the usual Rent Day double points and other member experiences.
Not the best Rent Day we have seen. I’m sure many people were expecting a JetBlue transfer bonus as that program was added as a transfer partner this month. Let’s see the details.
Save Up to $150 on Hotel Bookings
Bilt Rewards members can get $50, $100 or $150 off a qualifying hotel booking through the Bilt Travel Portal.
The amount you need to spend to unlock each discount varies by member, so you’ll need to check your Bilt account for your specific offers.
Booking window: October 28 at 9 AM ET through November 2 at 3 AM ET.
Discount: $50, $100 or $150 off, depending on your booking total and personalized spending thresholds.
No blackout dates or minimum stay requirements for this promotion.
One qualifying hotel booking.
Can’t combine with be combined with Bilt Cash or credits.
Taxes and fees count toward the spending requirement.
Up to 100% Bonus on Gift Card Redemptions
On November 1 only, Bilt members can get a bonus when redeeming points for gift cards from more than 125 brands.
The bonus depends on your Bilt Rewards status.
Bilt Status
Redemption Bonus
Approximate Value Per Point
Blue
25%
0.875¢
Silver
50%
1.05¢
Gold
75%
1.225¢
Platinum
100%
1.4¢
For example, a Platinum member could redeem 10,000 Bilt points for approximately $140 in gift cards, compared to the usual $70 value.
That’s a decent improvement, but keep in mind that Bilt points can often be worth considerably more when transferred to airline and hotel partners.
Double Points on November 1
Bilt cardholders can also earn double points on eligible purchases made November 1, excluding housing and tax payments.
Bilt Blue: 2X points on everyday purchases.
Bilt Obsidian: 6X in the selected dining or grocery category, 4X on travel and 2X on other everyday purchases.
Bilt Palladium: 4X points on everyday purchases.
The promotion is capped at 1,000 bonus points.
Other November Rent Day Perks
Bilt is also bringing back its Rent Free game, with Jennifer Lopez participating this month.
Members can also book special dining, comedy, magic and fitness experiences in select cities. Reservations open October 29, with early access for Gold and Platinum members.
Some experiences can be booked using Bilt Cash or points, while select SoulCycle and Barry’s classes are complimentary.
“I’ve watched loan officers very unsafely access technology while on their phone driving a car at the same time,” Clayton told Mortgage Professional America. “And so that’s what I think of, right? When they show me technology, I’m like, ‘Could someone do this if they only have one eye on it and they’re kind of zoning out and they’re taking a phone call?’ And like, that’s my litmus bar for usability.”
Climbing a different tree
Her path ran through Countrywide, Bank of America, and home builders before Paramount Residential Mortgage Group (PRMG), where she was most recently a marketing executive. At the Mortgage Bankers Association’s mPowering You summit, speaker Hoda Kotb gave her words for what came next.
“She talked about this, ‘I climbed that tree and now I want to climb another one,’” Clayton said. “And I’m like, 100%. Like, I climbed that tree. I did all the things that there were to do in lending.”
Cotality first approached her as a prospective customer, asking whether she would buy its products. She was still at PRMG at the time.
“I said, ‘Your products are cool, but well, if you did this and this and this, maybe lenders would be interested,’” she said. “And then later on, after I sort of finished my time there, they said, ‘You know, that’s actually a job. You can help us shape products so there’s something lenders actually need and will use.’ Nobody has engineering resources to spare to build products that nobody wants.”
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A former Virginia law librarian sued the Department of Education in May 2026 after it denied two of her PSLF applications and never ruled on a third, filed in December 2022.
The Justice Department argued she had to prove most of her own job duties were public service, a test that appears in no version of the PSLF rules.
ED’s records show 210 eligible payments on her loans, but only 81 count because the department won’t credit her nine years at the Fairfax Bar Association.
Melissa Scheeren worked at the Fairfax Bar Association’s public law library and pro bono center from March 2008 to February 2017. She later worked for Arlington County, the Library of Congress and the University of Virginia, all government employers. She consolidated her older FFEL loans into a Direct Consolidation Loan in November 2021 using the Biden Limited PSLF Waiver, and ED now credits 210 eligible payments on that loan.
In May 2026, she sued the Department of Education and MOHELA (PDF File) arguing she was owed Public Service Loan Forgiveness when she applied in September 2022.
One of the first issues is that a 501(c)(3) nonprofit qualifies automatically. Other nonprofits, like the bar association, which is a 501(c)(6), have to show that they provide a listed public service. While Scheeren’s employment does meet this and the DOJ agrees, it appears to be one of the first holdups.
The second issue appears to be related to the limited PSLF waiver, consolidation, and payment counts. A July 2025 ED letter in the court record shows 210 eligible payments on her loans and 81 qualifying payments. Regardless of the reasons for the error, it appears she is entitled to have her loans forgiven.
Scheeren says she has paid $16,140.71 on loans that should have been discharged, and about $40,000 remains on her account. She is asking the court to reverse the denial and process the forgiveness she says she’s owed.
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Why It Matters
The government’s defense rests on a reading of PSLF that ED itself has rejected. In an August 19, 2026 motion for summary judgment (PDF File), the Justice Department wrote that Scheeren “was required to prove that most of her employment with the FBA was in one of the enumerated fields.”
PSLF has never measured the borrower’s job. That’s why a career in public service can lead to forgiveness for any full-time worker at a qualifying employer, whatever the role.
The government’s own exhibits say the same thing. In a letter to Sen. Tim Kaine (PDF File) about Scheeren’s case, Federal Student Aid wrote that eligibility “is not about the work a borrower does but is based on who their employer is.”
DOJ filed that letter with its own motion, and it matches how Public Service Loan Forgiveness has worked since 2008.
How Did ED Handle Her PSLF Applications?
ED and MOHELA denied two applications with reasons that contradict, and the third has never been decided. She also followed the PSLF paperwork steps borrowers are told to take, including reconsideration requests, complaints and an ombudsman escalation.
Works full-time at the Fairfax Bar Association’s public law library and pro bono center
108 PaymentsMade during these years, by her count. ED counts none of them.
Apr. 2018–Present
Works full-time for government employers: Arlington County, the Library of Congress and the University of Virginia
81 PaymentsCredited by ED as of July 2026
June 2019
Reaches her 120th qualifying payment, by her count
120 PaymentsEligible for forgiveness if the bar association years count
Nov. 4, 2021
Consolidates older FFEL loans into a Direct Consolidation Loan during the Limited PSLF Waiver
210 EligibleED later credits 210 eligible payments on the new loan
Sept. 2, 2022
Files PSLF Application 1 with the association’s bylaws
DeniedOct. 24, 2022, calling the nonprofit “a for-profit organization”
Oct. 24, 2022
Files PSLF Application 2 with bylaws and public website materials
DeniedOct. 27, 2023, saying it “does not provide a public service”
Dec. 12, 2022
Files PSLF Application 3, adding articles of incorporation and a letter from the executive director
Never DecidedStill open
July 13, 2023
Files Reconsideration Request 1
DeniedFive days later
Nov. 13, 2023
Files Reconsideration Request 2 with certified corporate records
DeniedMarch 27, 2024, with the same one-line reason
Jan. 30, 2024
Files a complaint with the Department of Education
ClosedFeb. 27, 2025, with a general form letter
May 13, 2026
Sues ED and MOHELA in federal court
PendingBefore Judge Christopher Cooper
Where She Stands
81 qualifying payments credited, 189 if the bar association years count
120 needed for forgiveness
Source: Scheeren v. Department of Education court filings. The College Investor.
MOHELA was ED’s dedicated PSLF servicer from July 2022 to July 2024. In its July 2026 answer (PDF File), MOHELA denied that it made the decision to deny her application. The servicer also faces an AFT lawsuit over its PSLF processing.
Why Doesn’t DOJ’s Argument Match The PSLF Rules?
DOJ’s argument relies on a rule that took effect after Scheeren applied, and it misreads that rule. The provision it quotes comes from ED’s 2022 final rule (PDF File), which took effect July 1, 2023. The rule in force when she applied covered any private nonprofit providing a listed service, such as public library services. Those categories still decide which nonprofit jobs count toward PSLF.
The 2023 rule’s majority test applies to the employer, which must devote a majority of its full-time staff to qualifying work. The same rulemaking says PSLF eligibility has always turned on “whether the borrower works for a qualifying employer, not their specific job.” ED tried to narrow employer eligibility again in 2025, and a federal judge struck down that rule in June 2026.
The filings also concede the facts that decide the case under the earlier rule. DOJ’s brief acknowledges the bar association is a nonprofit. ED’s declarant, Nikki Harris Bowman, wrote in her declaration (PDF File) that operating a public law library “meets the criteria” of the regulation. The brief even describes the denial as resting on “an incorrect finding,” though it still argues the PSLF denial should stand.
Scheeren’s attorney, Austin Hinkle of Public Goods Practice, called the declaration an after-the-fact rationale in a September 9 opposition and cross-motion (PDF File). On LinkedIn, he wrote that ED “apparently just made up some new interpretation of a decades old law for this case.” He says DOJ’s reply “conceded that it was entirely wrong about the law” but still asked to win and hasn’t discharged her PSLF-eligible loans. That reply is sealed, and The College Investor has not reviewed it.
What Should Borrowers At Non-501(c)(3) Nonprofits Know?
A nonprofit outside 501(c)(3), such as a bar association, can still be a qualifying PSLF employer. Under the current rule, it must devote a majority of its full-time staff to a listed public service and can’t be a labor union or partisan political group. The test looks at the employer, so a librarian and an accountant there earn PSLF credit the same way.
If ED rejects your employer, its letter to Sen. Kaine says reconsideration isn’t the fix. You submit a new PSLF form through the PSLF Help Tool and upload proof, such as bylaws. Keep copies of every form and denial letter, since Scheeren’s saved records became the administrative record ED certified in court.
How This Connects
ED’s broader efforts to limit PSLF employers haven’t held up in court. The department appealed the rulings against its 2025 employer rule in August, but then dropped appeals in October.
The PSLF process is also currently mired in a technical glitch that has left borrowers unable to see their most current PSLF qualifying counts since July of 2026.
Long waits are common too. ED reported 86,520 PSLF Buyback applications pending at the end of January 2026, a backlog that would take about three years to clear at January’s pace. Scheeren’s third application has waited nearly four years without any decision.
While buyback and “normal” PSLF are two different processes, these delays are frustrating for borrowers expecting loan forgiveness.
What’s Next
Judge Christopher Cooper now has to decide on whether ED followed its own PSLF employer rules. Scheeren’s proposed order (PDF File) asks him to vacate the denials and declare the bar association a qualifying employer. It would also give ED 30 days to process her loan forgiveness, with any discharge effective as of November 2021.
DOJ has offered a stay so ED can review more documents, and Scheeren asked the court to decline it.
We’re also tracking court filings on student loan processing delays for signs ED is clearing older PSLF forms.
Editor: Colin Graves
The post Librarian Sues After Education Department Refuses To Count 9 Years Toward PSLF appeared first on The College Investor.
Space Exploration Technologies(SPCX -2.25%) was a stock that many were skeptical of when it went public. While there was a sound business behind it, its early $2 trillion market cap seemed a bit suspect. Fast-forward a few months from its initial public offering to today, and after some notable ups and downs, its market cap sits at about $2 trillion. However, what has changed along the way is the market’s perception of the business.
While I was skeptical of SpaceX’s financial viability as a $2 trillion company, it recently showed investors why it deserves that valuation, primarily through its incredible growth. This is coming from business segments that some investors might not have expected, and it could be the factor SpaceX needs to drive it to new highs over the next few years.
But where will SpaceX stock be in three years? I think it could be trading at $375 per share, about two and a half times today’s price. If it can deliver returns like that, then it makes for a screaming buy now. So, how will SpaceX get there? Let’s take a look.
Image source: Getty Images.
SpaceX’s growth will come from non-space places
If you ask the average person what SpaceX does, they’ll likely talk about the fact that it launches rockets that put payloads into space, and then lands those launch platforms back on Earth for reuse. That’s entirely accurate, but it overlooks the company’s higher-growth segments.
In the third quarter, SpaceX’s space segment revenue rose from $1.67 billion to $1.77 billion year over year, or about 6% growth. That’s not impressive at all and would have many investors questioning it as a stock pick. However, SpaceX’s space business isn’t what’s exciting.
Its two other business segments are. SpaceX’s connectivity and super intelligence (SI) divisions are the two reasons to invest in SpaceX.
SPCX – Space Exploration Technologies
$145.23-$3.35 (-2.25%)
NASDAQ · As of 4:00 PM ET 10/28/26
Connectivity includes the Starlink broadband service, which gives its users access to satellite-based internet nearly anywhere in the world. This division’s revenue rose from $3.1 billion in the prior-year quarter to $5.25 billion this time. That’s a 69% growth rate. Furthermore, connectivity generated $2.4 billion in operating income and was the primary reason SpaceX was profitable in Q3. This service should continue to grow at a strong pace and will help make SpaceX’s stock a market-crushing one.
Lastly is super intelligence, which used to be called the artificial intelligence (AI) division. This segment is a new addition to SpaceX: Previously, it was xAI, a separate Elon Musk-helmed company, but Musk had SpaceX buy xAI back in February, ahead of the IPO. However, the super intelligence segment’s growth has been simply incredible. In Q3, revenue rose 830% year over year to $7.56 billion, and while another acquisition it made along the way somewhat influenced that figure, it’s still doing great overall.
The reality is that SpaceX isn’t just a rocket company; it’s an internet and AI business. This is what will drive the stock to new heights, but how far can it take it?
Modeling SpaceX is difficult
Because SpaceX hasn’t been public for a year, we don’t have much information regarding the seasonality of its business. Furthermore, we have no idea whether its AI revenue will continue to expand as it has. However, CEO Musk commented that he expects SpaceX’s annualized recurring revenue run rate to reach $500 billion to $1 trillion by the end of 2027. That’s a bold assertion, but Musk is no stranger to those.
SPCX Revenue (Quarterly) data by YCharts.
He’s known to make overly ambitious projections, but I do think this one could be within reach in a couple of years due to strong AI growth. So, if SpaceX could generate $500 billion in revenue three years from now and trades at that point at a reasonable 10 times sales, that would make it a $5 trillion company, or about 150% higher than today’s market cap. That would be a $375 stock, which would make SpaceX a no-brainer buy at today’s levels.
You found a great name, bought the domain, locked in the social handles and filed the LLC. It feels settled. But none of those steps gives you the legal right to use the name, and the conflict usually shows up after the logo is designed and the launch date is on the calendar.
On this episode of the Duct Tape Marketing Podcast, I talk with trademark attorney Natalie Nguyen, founder of Prolumis Legal in Oklahoma City, about how to trademark a business name the right way. We cover why a Google search isn’t a clearance search, how trademark classes work, what it costs when someone else registers your name first, and why those cheap filing offers in your inbox can create bigger problems later.
This one is for small business owners, entrepreneurs, authors and marketing agencies who name things for a living. If you’re launching a business, a product line or a book, listen before you spend money on design.
Guest Bio
Natalie Nguyen is a trademark attorney and the founder of Prolumis Legal in Oklahoma City. She has filed more than 2,000 trademark applications, building her experience in a high-volume national trademark practice and an in-house role at a Fortune 100 company. Nguyen is licensed in Texas and Oklahoma.
She founded Prolumis Legal on the belief that trademark protection should start with strategy, built around where a business is headed. She works with entrepreneurs, branding agencies, authors, publishers and podcasters on clearance, registration and brand protection.
Key Takeaways
Forming an LLC and registering a domain gives you a business entity and a web address. Trademark rights come from registering with the United States Patent and Trademark Office (USPTO).
A Google search will catch identical names, but trademark confusion can come from names that are only similar.
Clearance has to look beyond your exact goods and services to anything a consumer might see as related.
Trademarks are registered by class. Delta Air Lines, Delta Faucet and Delta Dental can all coexist because they sell very different things.
Big brands can still push back across classes if they believe a newcomer is trading on their goodwill.
Using a name for decades gives you common law rights, but defending them means a cancellation fight that is costly, slow and uncertain.
Nguyen’s triage for any name: Is it distinctive? Is it available? Can it grow with your business?
Branding agencies help their clients most when they bring a trademark attorney in before presenting final name options.
Budget filing services rarely include a proper search or careful goods and services descriptions, and the USPTO filing fee alone is $350 per class.
Anyone can use TM. Only marks registered with the USPTO can use ®. Once you’re registered, you’re responsible for policing your mark, starting with a cease and desist letter.
Great Moments (Timestamps)
[00:01] – The name feels settled, until it isn’t
[01:06] – What 2,000 trademark filings have shown Nguyen about when owners discover a problem
[01:51] – A family business using its name for fifty years finds someone else already registered it
[02:53] – Common law rights and why defending them is expensive
[03:56] – The marketer’s view of a name versus the trademark attorney’s view
[04:58] – The biggest misconception: the LLC and the domain
[05:24] – Why a Google search misses potential conflicts
[06:08] – Using the USPTO’s own search tool as a starting point
[06:55] – The Delta example and how trademark classes work
[07:24] – False association and borrowing someone else’s goodwill
[08:09] – Triage for a name that’s already launched
[08:31] – The Brand Protection Scorecard
[10:08] – ProlumisClear and why branding agencies should involve an attorney early
[10:55] – The retailer contract that hinged on a trademark someone else had filed
[12:17] – Are the $275 trademark filing offers worth it?
[14:24] – Disclaimers and why I couldn’t claim the word “marketing”
[15:23] – Can you trademark a book title?
[16:38] – Date of first use anywhere versus date of first use in commerce
[17:37] – Protecting a trademark outside the United States
[18:36] – TM versus ®
[19:47] – How to police your trademark
[21:20] – How to connect with Nguyen
Memorable Quotes
“Just because you got the LLC, just because you got the domain, your trademark is not protected.” Nguyen
“It doesn’t have to be identical for there to be trademark confusion.” Nguyen
“A trademark is not just about filing a trademark. You need to come up with a strategy from the beginning.” Nguyen
“If there’s any trademark attorney that is telling you that they can file a trademark for $200, you’re going to get what you’re paying for.” Nguyen
“I would much rather have that conversation in the beginning than later on, after they’ve already invested thousands of dollars.” Nguyen
Mortgage rates are a tad bit worse today heading into the Fed’s October meeting.
Most notably, the bellwether 10-year bond yield is back above 5% with traders likely playing some defense.
The 10-year acts as a benchmark for the 30-year fixed mortgage, so expect rates to tick up a bit if this holds.
However, this has been a super flat week for mortgage rates, one of the dullest in recent memory.
But it tells you this could be a pivotal week where we finally see real improvement or rates return to their rising trend.
The Bellwether 10-Year Bond Yield Is Back Above 5% Ahead of the Fed
As noted, bond yields are on the rise again, with the 10-year up about four ticks to 5.03%.
That’s the first time it’s been over 5% for a week and could be a sign of things to come depending on what Fed speak and economic data we get today and tomorrow.
If 10-year yields are back above 5%, it means traders aren’t all that eager to buy bonds at current levels.
That trend has kept pressure on mortgage rates for the past month and change, and could lead to another leg higher if the underlying data reinforces the move.
We’ve got the Fed’s favorite PCE report being released tomorrow alongside GDP, along with a Fed meeting complete with presser afterwards with new Fed chair Kevin Warsh.
Warsh can calm markets if he says the Fed is holding because it believes inflation is mostly energy-driven.
But he can do the opposite if he says it’s more widespread and entrenched, and that more hikes are likely coming.
So that’s something to look out for in the post-meeting press conference. Is he dovish or hawkish? The Fed holding is a certainty, so that’s the only real takeaway to keep an eye on.
Ultimately though, their decision will depend on the economic data, as it always does.
The Fed simply follows the data, so if those reports come in hotter-than-expected, you should expect higher mortgage rates.
If they’re cooler-than-expected, we might see the 30-year fixed fall closer to the low-7s again.
Is the Bond Market Playing Defense Ahead of Inflation Data and Tech Earnings?
Here’s my take. Bond yields are probably higher because of what’s coming tomorrow (and after the market closes today).
Aside from that fresh inflation report tomorrow, we’ve got major earnings announcements coming from Alphabet and Microsoft.
Leading up to the earnings release, Microsoft announced buyout offers to 60,000 employees, which paints a grim picture.
The move is to reduce costs so it can continue to fund its “massive AI investments.”
This too is a theme to pay attention to with regard to the bond issuance that can crowd out investment in things like mortgage-backed securities (MBS).
Back in the early 2000s, high-yielding MBS were the darling of the market and received tons of demand from investors.
Today, investors aren’t too interested in MBS and are instead chasing higher yields on bonds tied to the AI buildout.
If these tech giants express that AI is fizzling, or financing the enormous costs is becoming a problem, you could see another flight to safety in government bonds and MBS.
That’s what got mortgage rates off their highs to begin with over the past couple weeks.
Conversely, if AI investment is back on again, we might see Treasuries, MBS, and mortgage rates rise again as yields must climb to boost demand.
That’s what we’ve seen this week. AI is all of a sudden hot again and so are the related stocks, which could begin to push bond yields back up if nobody’s buying.
In the process, mortgage rates could march higher again too.
Read on: How are mortgage rates determined?
Before creating this site, I worked as an account executive for a wholesale mortgage lender in Los Angeles. My hands-on experience in the early 2000s inspired me to begin writing about mortgages 20 years ago to help prospective (and existing) home buyers better navigate the home loan process. Follow me on X for hot takes.