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10 Questions Small Business Owners Should Ask Before Hiring a Marketing Agency


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 Overview

In her first ever solo episode of the Duct Tape Marketing Podcast, Sara Nay—CEO of Duct Tape Marketing and author of “Unchained: Breaking Free from Broken Marketing Models”—shares the questions every small business owner should ask before hiring an agency, consultant, or freelancer. Drawing from her 16 years of experience, Sara highlights real-world horror stories and arms business owners (and agencies!) with the keys to transparency, ownership, and collaboration. If you want to avoid getting stuck with expensive, opaque, or unproductive marketing partnerships, this episode is packed with the practical, empowering guidance you need.

About the Host

Sara Nay is CEO of Duct Tape Marketing, host of the Agency Spark Podcast, and author of “Unchain: Breaking Free from Broken Marketing Models.” She helps small businesses and agencies build ownership, transparency, and strategic clarity into every marketing engagement.

Actionable Insights

  • Small business owners are too often locked into expensive, long-term marketing contracts—with little clarity on results or account ownership.
  • Always ask: Who owns my marketing assets and accounts? (Spoiler: It should be you, not the agency.)
  • Demand transparency in reporting, regular reviews, and ongoing education—don’t settle for reports you don’t understand.
  • Insist on strategy before tactics; don’t hire a vendor who just wants to “do SEO” or “run ads” without understanding your business.
  • Avoid long-term contracts and “handcuff” clauses; month-to-month and clear exit paths are healthiest for all sides.
  • Meet the real team you’ll work with—not just a charismatic salesperson. Ask to speak with the actual day-to-day contacts.
  • Ask how agencies use AI and what remains human-led; look for “AI + human” answers, not “AI instead of human.”
  • Ensure your team stays informed and involved; agencies should empower, not gatekeep.
  • Ask for a sample report, a clear plan for strategy, and specific examples of what the agency will teach you along the way.
  • The best agencies leave you better educated, more empowered, and with true ownership—never dependent or in the dark.

Great Moments (with Timestamps)

  • 00:01 – Why Small Businesses Get Stuck with Bad Agencies
    Real-life stories of businesses trapped by contracts, lost assets, and confusing reports.
  • 04:16 – The 10 Essential Questions to Ask Before Hiring an Agency
    Sara’s practical checklist for choosing the right partners.
  • 06:45 – You Must Own Your Assets
    Why account ownership is non-negotiable for small businesses.
  • 08:42 – Strategy Before Tactics (Always!)
    How to connect tactics to your bigger business goals and avoid wasted spend.
  • 10:53 – The Danger of Long-Term Contracts
    Why month-to-month is the gold standard in today’s marketing landscape.
  • 13:20 – AI, Human Touch, and the Future of Agency Work
    What to look for in agencies navigating the new marketing tech landscape.
  • 15:38 – Involvement, Education, and True Collaboration
    How agencies should keep you informed, empowered, and ready to grow.

Insights

“You should always own your website, accounts, and assets—never let an agency hold them hostage.”

“Great agencies start with strategy, not just tactics—they want to understand your business, not just sell you what’s in their toolkit.”

“Transparency, collaboration, and education are non-negotiables—if you’re not getting them, find a better partner.”

“Marketing is complicated, but you shouldn’t be kept in the dark. The best agencies leave you smarter, more empowered, and in control.”

sara nay, Small Business Marketing

New Restrictive Terms Added to Chase Ink Cash/Unlimited Cards Bonus


New Restriction Added to Chase Ink Cash/Unlimited Cards Bonus

The application page for the Chase Ink Business Cash and Chase Ink Business Unlimited cards now has new language that was probably added in recent weeks:

“The new cardmember bonus may not be available to you if you have ever had this card or any other Chase for Business card without an annual fee. We may also consider factors pertinent to your business in determining your bonus eligibility.”

It’s not clear if or when this restriction will be enforced. As least for now you can still get approved if you have had other no-fee Chase for Business cards.

Mortgage-Free America? Why Homes Today are Equity Rich and What It Means For Investors


Americans are tired of worrying about interest rates. That could help explain why over 40% of American homeowners are mortgage-free—the highest figure on record, according to ResiClub’s analysis of census data, as reported in the New York Post

However, it’s not a strategic investment strategy. Rather, it’s because Americans are getting older and have gradually paid down their 30-year loans. 

Despite that, the growing number of paid-off homes could have far-reaching ramifications for the housing industry, including real estate investors.

Mortgage-Free America: The New Reality

As the baby boomer generation nears retirement, many have paid off their primary mortgages or sold larger homes and bought smaller ones for cash. ResiClub notes that 54% of mortgage-free homeowners are aged 65 and older. 

The greatest concentration of mortgage-free homes is in the South and Midwest, where median ages are higher. In Texas, 61.8% of McAllen, 57.8% of Brownsville, and 57.1% of Beaumont residents have paid their last home loan installment.

The opposite is true in fast-growing cities with younger demographics, which have the smallest number of free-and-clear residents, such as:

  • Washington D.C.: 26.4%
  • Provo, Utah: 27%
  • Denver, Colorado: 27.1%
  • Greeley, Colorado: 27.2%
  • Ogden, Utah: 28.8%

Why This Trend Matters for Real Estate Investors

The downside

Communities with large numbers of paid-off properties and homeowners happy to stay in place translates to less overall mobility, fewer motivated sellers, and less property churn. In short, it’s a bad place to buy deals, for both flippers and landlords. 

According to Redfin, U.S. property turnover is at an all-time low, with only 28 of every 1,000 homes selling in the first nine months of 2025. High mortgage rates have not encouraged older homeowners to part with their most prized asset and trade or invest for cash flow

“America’s housing market is defined right now by caution,” said Chen Zhao, Redfin’s head of economics research, in a press release. “Many sellers are staying put—either because they’re locked into low rates, or unwilling to accept offers below expectations. When both sides hesitate, sales naturally fall to historic lows.”

The upside

Homeownership is increasingly problematic as residents age. Aside from non-mortgage-related costs such as taxes, insurance, and utilities, maintenance can be prohibitively expensive, especially in older homes. 

It presents a golden opportunity for homeowners to leverage their equity, either through a sale, reverse mortgage, or by having a third party rent and manage their primary residence. Meanwhile, they can use the cash flow to move into a rental community or an elder care facility, where they no longer have to deal with the stress of keeping up a home.

How much cash is available?

Given the geographic location of many of the paid-off properties and the age of the homeowners, it’s safe to assume that most of the homes are not McMansions. According to property data analyst Cotality, U.S. homeowners with mortgages have about $302,000 in equity as of Q1 2025. Roughly $195,000 of that is considered “tappable”—available for withdrawal while maintaining at least 20% equity in the home—which isn’t much where investing is concerned.

Most data and analytics sites quote the total amount of equity available, combining this for homes with and without mortgages. The Intercontinental Exchange (ICE) Mortgage Monitor report puts the average amount of home equity at $313,000 as of March 2025.

Low-Risk Strategies to Leverage Equity in a Paid-Off Home

Depending on a homeowner’s age and risk tolerance, there are several ways to use the equity in a fully paid-off mortgage. 

The fact that the mortgage is paid off and not already leveraged with a HELOC often indicates the homeowner’s profile. Leveraging is not something that sits comfortably with them. So, using the money to make money in the short term and then returning the cash to a line of credit to be used again is likely the most suitable course of action.

Here are a few ways owners can make their money work for them—without causing sleepless nights.

Become a hard money lender

Lending money to other investors to flip homes and occupying a first lien position, with a deed in lieu of foreclosure to protect your position, is a fairly fail-safe move, provided you have done your due diligence on the home you are lending on and the people borrowing your money.

Invest in a vacation property

This is a slightly riskier move. Buying a second home for cash by taking out a HELOC on your primary residence at a lower rate than current mortgage rates allows you to enjoy having a vacation home to visit and also rent out via short-term rental sites. The rental should cover the cost of the additional loan or more, while offering tax breaks and equity appreciation.

Flip houses

If you have the inclination and know-how, using your cash to flip homes means sidestepping hard-money lenders. In fact, you can be the hard money lender and pay your company a higher interest rate for borrowing your home’s money, closing fast with an all-cash offer. Once the house is sold, the proceeds return to you.

Add an ADU to your primary residence for extra income

Adding an ADU to your primary residence involves taking on additional debt, but the cash flow from the new dwelling should help pay it off quickly. Management and maintenance is easy because you are always nearby. Conversely, living in your ADU and renting out your primary residence will enable you to pay off the additional loan more quickly.

Final Thoughts

In the current economic climate, with rising food, energy, and insurance costs, paying off a mortgage takes a homeowner’s most significant monthly cost off the table, so tapping into the equity should not be taken lightly.

Using equity to make money in the short term with lower-risk investment strategies is advisable rather than buying a long-term rental and hoping the tenant pays on time, especially for older homeowners on a fixed income.

For flippers especially, the high percentage of older homeowners with paid-off mortgages presents an opportunity. Many would be interested in giving up the rigors of maintaining a home in exchange for a fast closing and a fair all-cash price, allowing them to live out their final years in a low-stress setting.

Tether to emerge as largest shareholder of VCI Global following OOB token deal – Investorempires.com








Tether to emerge as largest shareholder of VCI Global following OOB token deal – Investorempires.com








































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Fifty-year mortgage could saddle borrowers with nearly $400,000 more in interest


However, that modest monthly relief comes at a steep price: “A borrower would pay, roughly, an additional $389,000 in interest over the life of a 50-year mortgage compared to a 30-year mortgage,” the AP analysis concluded. That figure assumes lenders would not charge a higher rate for the longer-term product—a scenario many economists doubt.

John Lovallo, an analyst with UBS Securities, reached a similar conclusion. “Extending a mortgage from 30 years to 50 years could double the (dollar) amount of interest paid by the homebuyer on a median priced home over the life of the loan and significantly slow equity accumulation,” Lovallo wrote.

Rebecca Richardson, a Charlotte-based mortgage broker, crunched the numbers: “If you borrowed $425,000 at 6.5% over 30 years, you’d pay $542,064 in interest. Over 50 years, you’d pay $1,012,478. That’s an extra $470,414 just to lower your monthly payment by $290. You’re not saving money… you’re just dragging out the debt,” Richardson told Mortgage Professional America.

Equity buildup slows to a crawl

The extended timeline means borrowers would build equity at a glacial pace. According to the AP, it would take 30 years to accumulate $100,000 in equity on a 50-year loan, compared to just 12 to 13 years on a 30-year mortgage—excluding home price appreciation and down payment.

“It’s typically not a goal of policymakers to pass on mortgage debt to a borrowers’ children,” said Mike Konczal, senior director of policy and research at the Economic Security Project.



9 Money Moves That Take 5 Minutes But Could Save You $3,000+ Every Year


Dean Drobot / Shutterstock.com

Advertising Disclosure: When you buy something by clicking links within this article, we may earn a small commission, but it never affects the products or services we recommend. Second jobs sound great until you’re working 60-hour weeks with no time for your actual life. What if you could generate the same extra income without sacrificing evenings and weekends? Nurse Jennifer Smith thought…

Kim Kardashian’s Skims is now worth $5 billion after a massive $225 million funding round led by Goldman Sachs



Kim Kardashian may not have passed the bar, but her shapewear line, Skims, is certainly raising the bar—and eyebrows—in the apparel industry. The company just announced it’s secured $225 million in fresh funding led by Goldman Sachs Alternatives, valuing the six-year-old company at $5 billion. Lauren Hirsch from The New York Times was first to report the news. The investment round marks a significant milestone for Skims, which was co-founded by the 45-year-old socialite and Jens Grede, its CEO, in 2019.​

Skims was previously valued at $4 billion in July 2023 when it raised a $270 million Series C round led by Wellington Management. Before that, the company was valued at $3.2 billion in January 2022.​

Skims has demonstrated remarkable revenue growth since its founding. The company generated about $750 million in sales in 2023, up from $500 million in 2022. The company became profitable in 2023, reporting nearly $713 million in net sales. Revenue has more than quintupled over three years, up from about $145 million in 2020.

Founded initially as a shapewear brand emphasizing body positivity and inclusive sizing from XXS to 5XL, Skims has since expanded into loungewear, swimwear, and menswear. The brand has also formed high-profile partnerships, including becoming the official underwear partner for the NBA, WNBA, and USA Basketball. In February, Skims announced a collaboration with Nike to launch NikeSKIMS, a women’s activewear line combining Nike’s technical expertise with Skims’ focus on fit and inclusivity.​

Skims has pursued aggressive retail expansion after operating primarily as a direct-to-consumer e-commerce business. The company opened its first permanent store in Georgetown in 2024, followed by locations in Miami, Austin, and a flagship on Fifth Avenue in New York. In April, Skims launched a 4,546-square-foot flagship on the Sunset Strip in Los Angeles. The brand plans to open 16 new U.S. stores this year, bringing its domestic footprint to 22 locations.​

Internationally, Skims is expanding into Europe and the Middle East. The company appointed Robin Gendron, a former Michael Kors executive, as its first president for the region in August. Standalone stores are planned for London’s Regent Street and Dubai by mid-2026. The brand also announced plans to open 15 stores in Israel by 2026.​

Kardashian retains the largest ownership stake in Skims, with Forbes estimating her net worth at $1.7 billion, largely driven by her 35% stake in the company. Nearly 70% of Skims customers are millennials or Gen Z consumers.

For this story, Fortune used generative AI to help with an initial draft. An editor verified the accuracy of the information before publishing.

316 Financial $100 Checking Bonus


Offer at a glance

  • Maximum bonus amount: $100
  • Availability: Nationwide
  • Direct deposit required: Yes, $750+
  • Additional requirements: One debit card purchase
  • Hard/soft pull: Soft pull
  • ChexSystems: Yes
  • Credit card funding: No
  • Monthly fees: None 
  • Early account termination fee: None 
  • Household limit: None 
  • Expiration date: November 28,2025

The Offer

Direct link to offer

  • 316 Financial is offering a $100 bonus when you open a new checking account and complete the following requirements: 
    • Use promo code RELEVANT2025
    •  Set up direct deposits totaling $750 or more within 60 days

 

The Fine Print

  • Bonus will post by February 26, 2026
  • All bank account bonuses are treated as income/interest and as such you have to pay taxes on them

Avoiding Fees

Monthly Fees

There is no monthly fee. 

Early Account Termination Fee

I didn’t see any mention of an EATF in the fee schedule. 

Our Verdict

This is a division of Primis bank that also offers a $100 business checking account. They recently had a $100 offer with no direct deposit required but that was pulled early likely due to popularity. I think this deal will be a lot less popular as a direct deposit is required and we don’t have any datapoints on what works. Still we will add this to our best bank bonus page as I doubt we will see any better bonus soon. 

Hat tip to reader Paul

Useful posts regarding bank bonuses:

  • A Beginners Guide To Bank Account Bonuses
  • Bank Account Quick Reference Table (Spreadsheet) (very useful for sorting bonuses by different parameters)
  • PSA: Don’t Call The Bank
  • Introduction To ChexSystems
  • Banks & Credit Unions That Are ChexSystems Inquiry Sensitive
  • What Banks & Credit Unions Do/Don’t Pull ChexSystems?
  • How To Use Our Direct Deposit Page For Bank Bonuses Page
  • Common Bank Bonus Misconceptions + Why You Should Give Them A Go
  • How Many Bank Accounts Can I Safely Open Within A Year For Bank Bonus Purposes?
  • Affiliate Links & Bank Bonuses – We Won’t Be Using Them
  • Complete List Of Ways To Close Bank Accounts At Each Bank
  • Banks That Allow/Don’t Allow Out Of State Checking Applications
  • Bank Bonus Posting Times

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This communication/content is for informational purposes only and is not intended as personalized investment advice, tax, accounting or legal advice, as an offer or solicitation of an offer to buy or sell, or as an endorsement of any company, security, fund, or other securities or non-securities offering. This communication should not be relied upon for purposes of transacting in securities or other investment vehicles.

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