United Airlines has launched a new Mile Play promotion that could earn you bonus miles for your flights. Targeted MileagePlus members must book and fly a required number of flights within the promotion period in order to get the extra miles.
These bonuses vary from one account to the other, and you must be targeted in order to qualify. You can check your own offer here.
The Offers
Here are some of the offers that you might see this time around:
Book and take 1 trip of $100 or more to get 3,000 miles.
Book and take 1 trip of $275 or more to get 4,300 miles.
Book and take 1 trip of $175 or more to get 5,000 miles.
Book and take 1 trip of $225 or more to get 6,900 miles.
Book and take 2 trips of $200 or more each to get 11,000 miles.
Book and take 2 trips of $225 or more each to get 14,000 miles.
Book and take 3 trips of $175 or more each to get 15,000 miles.
Book and take 3 trips of $225 or more each to get 12,000 miles.
Book and take 3 trips of $250 or more each to get 9,000 miles.
A trip is a unique travel itinerary with a United Airlines confirmation number.
Important Terms
United Mile Play Promotion offers are targeted.
Only transactions initiated after registration and completed on or prior to June 9, 2026 will qualify toward satisfaction of the offer requirements.
The “fare” is the base fare of the ticket plus carrier-imposed surcharges, excluding any government-imposed taxes and surcharges.
Registrant must complete all flights specified in the offer by the end date to receive bonus award miles. No partial bonuses.
Bonus award miles may only be earned once.
Guru’s Wrap-up
If you are planning to fly United then registering to earn extra miles with this latest Mile Play promotion is a no-brainer. Let me know if you received any good offers worth taking into consideration.
Just make sure to register and complete requirements before the promotion expiration date if you want to get the bonus miles. Also keep in mind that government-imposed taxes and surcharges are excluded from the spending requirement.
There’s a new acronym reshaping how workers think about their careers: FOBO — the Fear of Becoming Obsolete. Unlike traditional job insecurity, FOBO isn’t about getting fired. It’s about becoming irrelevant. Four in 10 workers now name AI-driven job loss as one of their primary fears — a share that has nearly doubled in a single year, according to KPMG. Sixty-three percent say AI will make the workplace feel less human. Skill demands in AI-exposed roles are shifting 66% faster than they did just one year ago. In 2026, FOBO became the defining psychological condition of the American workplace.
After Dario Amodei, CEO of Anthropic, claimed last year that AI could eliminate 50% of entry-level white-collar positions within five years, he was joined within months by Microsoft AI CEO Mustafa Suleyman, who offered a similar outlook. More recently, Senator Mark Warner (D-VA) said that AI leaders themselves have been surprised and alarmed at the pace of disruption, and they are “literally consciously pulling back on their predictions because of the short-term economic disruption.” Warner put the new college grad unemployment at 35% within two years.
These are the predictions feeding FOBO — and they’re landing. A massive new study from MIT wants to pump the brakes. Not on the fear — FOBO, it turns out, is pointing in roughly the right direction — but on the timeline. And the timeline, it turns out, changes everything.
Researchers at MIT FutureTech published findings this week showing that AI’s march through the labor market looks far less like a sudden catastrophe and far more like a slow, rising flood — serious and accelerating, but not the overnight apocalypse that has dominated headlines and executive anxiety for the past two years.
“Rather than arriving in crashing waves that transform a certain set of tasks at a time,” the researchers write, “progress typically resembles a rising tide, with widespread gains across many tasks simultaneously.”
The study, titled “Crashing Waves vs. Rising Tides,” is one of the most comprehensive empirical examinations of AI’s real-world task performance to date. The team of nine researchers led by Matthias Mertens and Neil Thompson collected more than 17,000 evaluations of LLM outputs from domain-expert workers across more than 3,000 labor market tasks drawn from the U.S. Department of Labor’s O*NET classification system. Those tasks spanned everything from legal analysis to food preparation, management to computer science. More than 40 AI models were tested, ranging from GPT-3.5 Turbo to GPT-5, Claude Opus 4.1, Gemini 2.5 Pro, and DeepSeek R1.
For anyone gripped by FOBO, the core question the researchers asked is also the most unsettling one: Can AI complete these tasks well enough that a manager would accept the output without any edits? The answer is already yes — frequently.
Across all models and job categories tested, AI successfully completed roughly 50% to 75% of text-based labor market tasks at a minimally acceptable quality level. That’s not a future projection. That’s today. More specifically, the study found that by the third quarter of 2024, frontier AI models were already hitting a 50% success rate on tasks that take humans about a full workday to complete.
The improvement trajectory is steep. Between the second quarter of 2024 and the third quarter of 2025, frontier models went from clearing a 50% success threshold on 3- to 4-hour tasks to clearing the same bar on tasks that take humans an entire week. Failure rates are halving roughly every two to three years across the board, which translates to annual gains of 15 to 16 percentage points in success rates.
Extrapolating those trends — and the researchers are careful to note this represents an optimistic, upper-bound scenario — AI systems could complete most text-based tasks with 80% to 95% success rates by 2029 at a minimally sufficient quality level. For the majority of survey tasks, which take a few hours for a human to complete, the projected 2029 success rate approaches 90%.
MIT doesn’t use the phrase but this is FOBO, calibrated. The fear isn’t irrational — it’s premature. The water is rising. But the MIT data suggests the floorboards won’t be underwater by next Tuesday. The researchers’ most consequential line for anxious workers: “Workers are likely to have some visibility into these changes, rather than facing discontinuous jumps in AI-driven automation.” The rising tide gives you time to move. The question is whether you’re moving.
FOBO at the institutional level
Here’s the irony: even as MIT documents AI’s sweeping capability gains, most companies have yet to deploy the tools at all. FOBO isn’t just a personal condition, then — it’s an organizational one. According to Goldman Sachs economists Sarah Dong and Joseph Briggs, citing Census Bureau data in their March 2026 AI Adoption Tracker, fewer than 19% of U.S. establishments have adopted AI. Goldman projects that adoption will reach only 22.3% over the next six months.
Compounding that paralysis: only about one-third of workers say their employer is providing adequate AI training, guidance, or reskilling opportunities — down nearly 10 percentage points from 2024, according to research from workforce nonprofit JFF. Most companies are leaving workers to manage FOBO alone, without the infrastructure that would actually resolve it.
That gap has a measurable cost. Enterprise workers who do use AI are recapturing 40 to 60 minutes per day, according to OpenAI enterprise data from December 2025, and 75% say they can now complete tasks they previously couldn’t do at all.
“We continue to observe large impacts on labor productivity in the limited areas where generative AI has been deployed,” Goldman’s economists wrote. “Academic studies imply a 23% average uplift to productivity, while company anecdotes imply slightly larger efficiency gains of around 33%.”
Put simply: the companies using AI are pulling ahead. And the math is unforgiving. Across a team of 50, that 40-to-60-minute daily time saving translates to 33 to 50 hours of recovered productivity every single day. The race is on, then, but many companies are still strapping on their running shoes and waiting for the whistle to blow.
FOBO with a corner office
The MIT data lands at a moment when corporate leaders are scrambling to get their arms around a technology that, as one senior executive put it, is “outpacing the ability for humans and businesses to adopt it.” Joe Depa, the global chief innovation officer at EY, told Fortune in a recent interview that “the technology is in many ways ready, but it’s taking some time for us to … take advantage of it.”
Depa, who oversees AI strategy for one of the world’s largest professional services firms, described the pressure he sees across industries as relentless. “Every day there’s a new headline, every day there’s a new, you know, something that we have to get ready for. Every day, I get an email from my boss asking about some new event that happened somewhere in the world that’s raising the stakes of how fast things are moving within AI.”
That pressure is sharpened by a stark internal reality at many companies: 83% of executives — drawn from a survey of 500 business leaders — say they lack the right data infrastructure to fully leverage AI.
EY’s clients, based on 4,500 surveys, say they still lack the right data infrastructure to fully leverage AI. In other words, the technology is racing ahead while the organizational plumbing needed to actually use it lags far behind.
FOBO’s cruelest irony
That’s where the “rising tide” framing offers some reassurance to the many companies grappling with this dynamic. The MIT findings directly challenge research from METR, a prominent AI safety organization, which has argued that AI capabilities surge abruptly for specific sets of tasks — a “crashing waves” model that implies workers could suddenly find themselves obsolete with very little warning. “We find little evidence of crashing waves,” they wrote, “but substantial evidence that rising tides are the primary form of AI automation.”
The MIT data, drawn from realistic and representative job tasks rather than stylized benchmarks, consistently shows a flatter performance curve. AI doesn’t suddenly master a narrow set of tasks and leave everything else untouched. Instead, it gets broadly, incrementally better across nearly all task types and durations simultaneously.
“Workers are likely to have some visibility into these changes,” the researchers write, “rather than facing discontinuous jumps in AI-driven automation.” More broadly, the projection of AI improvement to a near-perfect automation level through the next three years, not the next 18 months of doomsday scenarios, provides what the researchers call “a window for worker adjustment, particularly in tasks with low tolerance for errors.” Furthermore, their estimates assume AI progress continues at the pace seen over the last two years, meaning it’s an upper-bound or particularly fast scenario. AI just may not keep evolving and advancing as fast as it has recently.
That matters for how companies plan and how workers prepare. A crashing-wave model demands emergency triage; a rising-tide model demands strategic adaptation. The MIT researchers argue the latter is the more accurate frame — though they’re emphatic that “gradualism is not inherently protective.”
There are meaningful differences by profession. Legal work had the lowest AI success rate among the domains tested, at just 47%. Installation, maintenance, and repair work — for text-based tasks specifically — topped the chart at 73%. Management tasks came in around 53%; healthcare practitioners at 66%; business and financial operations at 57%. In other words, no white-collar sector is immune, but some are considerably closer to the inflection point than others.
Depa said he sees this sorting happening in real time inside EY’s own workforce, and humans are acting unpredictably, even strangely at the prospect of this strange new work partner. The firm is the third-largest Microsoft Copilot user in the world, he shared, and the adoption data tells a generational story: junior employees are all in; senior leaders are lagging. “When I look at the breakdown,” he said, “two of my junior levels — high adoption, right out of the gate … and then when you get to the more senior levels, that’s where the adoption starts to drop off.”
He described a particularly worrying cohort: skilled, experienced workers who are simply refusing to use AI tools. “We’ve got some software engineers that are 10x, 20x more productive than last year using AI, like, they’re just killing it.” He said he’s seen workers go from “mediocre” to really “at the top of their game” once they master these new tools. At the same time, you have others “that used to be really, really strong software developers that are somewhat resistant to using AI,” he said. They have an attitude that they can do it better, so they don’t need the tool. “And they’ve gone from being top of their class to now bottom of the peer group, right. And those are the ones I worry about the most.”
The fear of becoming obsolete, in other words, is accelerating the very outcome that workers dread most. Left untreated, a serious case of FOBO becomes self-fulfilling.
These AI resisters, with tremendous functional skills and experience that are super critical, but productivity lagging their peer group at 10x or even 20x, “at some point, those individuals would have to find a different role,” Depa said. “And I think those are the ones that we’re trying to figure out.”
What’s still missing from the AI-at-work story
The MIT team is careful not to oversell its own findings. High task-level success rates, they note, don’t automatically translate into job displacement. The “last-mile costs” of integrating AI into actual workflows — organizational friction, liability concerns, the economics of deployment at smaller firms — remain significant barriers that are poorly captured by any benchmark.
Near-perfect AI performance on most tasks also remains years beyond 2029. The flat logistic curve that makes the rising tide gradual also means the final climb toward 99%-plus reliability is a long one, a meaningful buffer for error-intolerant professions in law, medicine, and engineering.
“While progress is significant,” the researchers write, “widespread automation, particularly in domains with low tolerance for errors, may still be some distance away.”
The bottom line is more complicated than either the doomers or the dismissers want to admit. AI is already capable, improving fast, and headed for most of your inbox in the next three to five years. But the transformation is likely to arrive as a steady, visible tide rather than a sudden drowning, which means the window to adapt is real, if not infinite. If you want to adapt, that is.
FOBO is rational. The MIT data confirms it. But the antidote isn’t denial or paralysis — it’s exactly what the workers thriving inside EY are already doing: treating AI as a tool, not a verdict. The window is open. The question is whether you’ll walk through it.
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Every Ivy League school except Columbia now requires or strongly recommends standardized test scores, reversing the test-optional policies.
Major public flagships including LSU, Auburn, the University of Alabama, and the entire Florida and Georgia public university systems are phasing in testing requirements for 2027 admissions.
Research from Dartmouth found that requiring test scores actually helps identify high-achieving students.
The test-optional era in college admissions is rapidly drawing to a close. What began as an emergency response to Covid-19 disruptions has turned into one of the most significant policy reversals in recent higher education history.
From the Ivy League to SEC flagships, schools are bringing back SAT and ACT requirements, and some are now accepting the Classic Learning Test (CLT) as well. According to Brian Eufinger, co-founder of Edison Prep, “Even at schools that remain test-optional, scores are often still required to compete for top-tier merit scholarships.“
For the high school class of 2027, which will begin submitting applications this fall, standardized testing is once again a central part of the college admissions equation.
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The Ivy League Leads The Reversal
The dominoes began falling in early 2024, when Dartmouth announced it would reinstate its SAT/ACT requirement after an internal faculty study found that test scores remained the strongest predictor of academic success.
Harvard, Yale, Brown, Cornell, Caltech, and Stanford followed suit within months.
Princeton was among the last elite holdouts, but in October 2025, it announced that test scores would be required for the 2027-28 admissions cycle.
Every Ivy League school except Columbia now mandates or strongly recommends standardized testing.
The shift has been driven largely by data. Schools that went test-optional found that the absence of scores made it harder to identify talented students. And this has real world implications for colleges and their budgets. If students drop out, it’s harder to fill transfer students than freshman.
Without a standardized benchmark, admissions offices leaned more heavily on grades and extracurriculars, metrics that can be skewed due to grade inflation or could favor wealthier applicants with access polished resumes.
SEC And Southern Flagship Schools Follow
The trend is not limited to private elites. Some of the largest public universities are also reinstating test requirements for the fall 2027 entering class.
LSU announced that it will once again require ACT or SAT scores.
Auburn University is phasing out its test-optional policy entirely. For fall 2027, all applicants will be required to submit ACT or SAT scores, regardless of GPA.
The University of Alabama updated its admissions process as well. Starting with the 2027 entering class, students with a cumulative high school GPA below 3.0 will be required to submit a standardized test score.
These announcements follow earlier moves by the entire Florida and Georgia public university systems, which had already reinstated testing requirements.
The University of Florida now requires SAT, ACT, or CLT scores for all applicants, and the University of Texas at Austin brought back its requirement in 2024.
More Schools Accept The CLT Exam
One notable development in this cycle is the growing acceptance of the Classic Learning Test (CLT), a newer standardized exam that has gained traction. Roughly 325 colleges and universities now accept the CLT.
In February 2026, the University of North Carolina system approved the CLT as an acceptable alternative to the SAT and ACT for fall 2027 admissions across all UNC campuses. The U.S. Service Academies also began accepting CLT scores for the 2027 admissions cycle. Florida public universities already accept the CLT for admissions and state scholarship eligibility.
Colleges Requiring Or Preferring Test Scores
Here is a list of colleges that have reinstated SAT or ACT testing requirements (or now strongly prefer them), sorted alphabetically:
Allegheny Wesleyan College
Allen College
Auburn University (required below a GPA threshold)
Boston University (exceptions apply)
Brigham Young University – Hawaii
Brigham Young University – Idaho
Brown University
California Institute of Technology (Caltech)
Carnegie Mellon University
Case Western Reserve University
Clemson University
Cornell University
Cumberland University
Dartmouth College
Duke University
Emory University
Georgetown University
Georgia Institute of Technology
Harvard University
Johns Hopkins University
Kettering College
Lee University
Louisiana State University (LSU)
Massachusetts Institute of Technology (MIT)
Methodist College
Mills College
Missouri Valley College
Northwestern University
Piedmont University
Princeton University
Purdue University
Randall University
Stanford University
United States Service Academies
University of Alabama (System)
University of Chicago
University of Florida (System)
University of Georgia (System)
University of Illinois
University of Maryland
University of Miami
University of Michigan (test preferred)
University of North Carolina at Chapel Hill (required below GPA threshold)
University of Pennsylvania
University of South Carolina
University of Tennessee (System)
University of Texas at Austin
University of Virginia
University of Wisconsin–Madison (test preferred)
Vanderbilt University (test preferred)
Villanova University
Washington University in St. Louis
Yale
York College of Pennsylvania
What This Means For Students And Families
The return of testing requirements has immediate implications for families.
According to Eufinger, “Many colleges are belatedly announcing whether they will return to mandatory testing. Not all schools have even finalized testing policies for the Class of 2027. These timelines are simply too late to be fair.“
Families with students in the class of 2027 and beyond should at least take practice SAT/ACT tests to see where their students land, since even if part of their list may be test optional for admissions, solid scores can secure five and six figures of additional merit aid even at test optional schools.”
High school juniors in the class of 2027 who have not yet taken the SAT, ACT, or CLT should plan to do so before fall 2026 application deadlines.
For families weighing test prep costs, free resources are widely available. The College Board offers free SAT preparation through Khan Academy, and the CLT provides free practice tests on its website.
However, if you’re wanting to apply to a competitive college, prepping for these exams needs to start now. Families shouldn’t wait for the colleges to make up their minds when it comes to something like test prep that takes time.
Common Questions
Which colleges are requiring SAT or ACT scores for the fall 2027 admissions cycle?
Over 60 colleges and university systems are once again requiring the SAT or ACT for the 2027 admissions cycle.
Why are colleges reversing their test-optional policies after just a few years?
College are reversing their test optional policies because test scores, combined with other admissions criteria, are good indicators of student success. Students who fail in their college career are both financial and reputational liabilities to colleges.
Does submitting test scores still matter at schools that remain test-optional?
Yes, even many test optional colleges are, in reality, test preferred. For example, Boston College is test optional, but 75% of applicants submit test scores. If you want to be competitive, testing matters.
What should high school juniors in the class of 2027 do right now to prepare for these new testing requirements?
Now is the time to setup a test practice schedule and even take a test to see where you stand. That gives you time to study and improve if you identify gaps.
Update 4/4/26: Died for a few days but seems to be available again until June 7, 2026. Again I’d sign up ASAP to avoid missing out.
Update 4/1/26: Deal is back but hold period is now 150 days instead of 90. I still think this probably gets pulled early like last time so do it ASAP. Terms now say ‘Customer must not have an existing or prior account with Primis Bank or any of its divisions, including 316 Financial’
Offer at a glance
Maximum bonus amount:
Availability: Nationwide
Direct deposit required: None
Additional requirements: None
Hard/soft pull: Soft pull
ChexSystems: Yes
Credit card funding: No
Monthly fees: None
Early account termination fee: None
Household limit: None
Expiration date: April 30, 2026
The Offer
Direct link to offer
316 Financial is offering a $250 bonus when you open a new savings account and complete the following requirements:
Use promo code ALEX
Maintain a balance of at least $5,000 in your account for 150 days
The Fine Print
Open a new 316 Savings account and maintain an average daily balance of $5000 or more for 90 consecutive days, and you’ll receive a $250 savings bonus.
Accounts opened between February 1, 2026, and April 30, 2026, qualify.
Bonus paid within 30 days after the 90-day balance requirement is met in the following statement cycle.
Promotional offer available to new customers only. Limit one promotional bonus per person and per account. Customers who have previously received a promotional bonus from 316 Financial are not eligible for this offer.
Account must be opened using the promotional code at the time of application and remain open and in good standing to receive the bonus.
If the account is closed, restricted, or otherwise not in good standing prior to the bonus being credited, the promotional bonus may be forfeited.
All bank account bonuses are treated as income/interest and as such you have to pay taxes on them
Avoiding Fees
Monthly Fees
Early Account Termination Fee
Our Verdict
Account also earns 4.05% APY and this is competitive with basic savings rates. Unfortunately doesn’t seem like you will be eligible if you’ve done the previous 316 financial checking bonuses. This is a division of Primis bank. I can definitely see this being pulled early so if you’re interested I’d recommend signing up ASAP. Will be added to our best bank account bonus page.
Hat tip to reader snailrock
Useful posts regarding bank bonuses:
A Beginners Guide To Bank Account Bonuses
Bank Account Quick Reference Table (Spreadsheet) (very useful for sorting bonuses by different parameters)
PSA: Don’t Call The Bank
Introduction To ChexSystems
Banks & Credit Unions That Are ChexSystems Inquiry Sensitive
What Banks & Credit Unions Do/Don’t Pull ChexSystems?
How To Use Our Direct Deposit Page For Bank Bonuses Page
Common Bank Bonus Misconceptions + Why You Should Give Them A Go
How Many Bank Accounts Can I Safely Open Within A Year For Bank Bonus Purposes?
Affiliate Links & Bank Bonuses – We Won’t Be Using Them
Complete List Of Ways To Close Bank Accounts At Each Bank
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Social Security is an important part of most retiree budgets. It provides an income foundation that, hopefully, will be supplemented by other sources of income, like pensions and retirement savings. However, when to start collecting Social Security is a complex choice. Here are some important things to consider as you make your decision.
The Social Security clock starts at 62
You pay into Social Security while you are working, and when you stop working, you can start collecting it. However, there are some limits. The earliest you can start collecting Social Security is age 62. However, if you do so, you will permanently reduce the amount you collect each month relative to your full retirement age. Your full retirement age will fall between 65 and 67, depending on your birth year.
Image source: Getty Images.
That said, if you wait until after your full retirement age, your check will be permanently increased. But the increases end when you reach 70, after which Social Security no longer offers this benefit. Of course, you don’t actually need to start collecting Social Security at all, if you don’t want to. Most people will want to collect Social Security, and here are four signs that it is time to start collecting right now.
1. You have material personal savings
Social Security is meant to be a safety net that helps to protect older Americans from poverty. The program has done an excellent job of this, but what if that’s not an issue for you? Perhaps you have been lucky enough to amass substantial retirement savings and could live off them if you needed to. In that case, you may not even need Social Security. But you may also not need to keep working, either.
In this case, starting to collect Social Security right away might give you the emotional breathing room to quit your job. That way, you could spend more time with family and friends, and do the things you want to do instead of things you feel you have to do to earn money.
2. You are burnt out
If getting up each day is a chore that seems unbearable, it might be time to stop working. Or at least to find a new job. However, many adults are in their highest earning years just before retirement, and it can be hard to call it quits. Starting Social Security if you are over 62 and need a change would allow you to continue collecting some income while figuring out your next steps.
If you go back to work and earn more than a certain amount of money ($24,480 in 2026, unless you are in your full retirement year, in which case it would be $65,160), Social Security will reduce your monthly check and add credits to your future payments when you reach full retirement age. After you reach your full retirement age, you can work without any impact on Social Security. In other words, Social Security can be a backstop for you if you just need a change but don’t know what that change is just yet.
3. Health issues make work impossible
Like it or not, we are all aging. And, sometimes, our age or other health issues make work hard, if not impossible. If you are 62 or older, starting to collect Social Security is a simple way to stop the pain of the daily grind. Social Security is meant to be a backstop, and if you are hurting, it could be exactly what you need so you can focus on healing.
4. You are 70
As noted above, Social Security benefits increase if you wait to collect them. However, Social Security stops increasing your check at age 70. You don’t have to collect Social Security at all if you don’t want to, but if your entitlement has reached its highest level, there’s no benefit in waiting to start collecting it.
Getting the timing right with Social Security
Social Security is a powerful retirement tool. Make sure you understand what the entitlement offers as you consider your own personal life situation. In the end, you may find you can start collecting sooner than you think, or you might choose to hang on for longer to ensure you receive the highest possible Social Security benefit.
Rocket Mortgage and United Wholesale Mortgage waged another fight over who would be the market leader in 2025 and appear to have ended the year with a split decision.
Processing Content
While UWM held onto a healthy lead in terms of dollar volume, Rocket inched ahead and became No. 1 based on loan count, according to Polygon Research’s analysis of modified loan application register data from Home Mortgage Disclosure Act reports.
Rocket reported producing 429,332 loans in 2025 with a 6.33% market share, compared to 422,120 and 6.25%, respectively, at UWM. The wholesale lender had 366,078 loans and a 5.95% market share a year ago, when Rocket’s comparable numbers were 361,000 and 5.87%.
“We see a different leaderboard by number of originations,” Lyubomira “Val” Buresch, founder and CEO of Polygon Research, said in an interview about 2025’s numbers.
What differentiated Rocket and UWM
“There are two distinct strategies for the top two lenders that are contending for the No. 1 position,” Buresch added.
United Wholesale focused on homebuyer loans, while Rocket had higher volumes of cash-out refinances and second liens. Purchase loans made up over half of United Wholesale’s volume.
UWM easily surpassed Rocket based on dollar volume given its focus on purchase loans that typically have higher balances than cash-outs or seconds. Its loan volume was $164.32 billion and it had a 7.69% market share, compared with $116.16 billion and 5.44% at Rocket.
Rocket’s data for last year might not reflect the full impact of its Mr. Cooper acquisition, which closed Oct. 1, 2025. There is often a lag between when a deal closes and two companies’ numbers get combined for HMDA purposes, Buresch noted.
Mr. Cooper, which has reported into HMDA under its original Nationstar name, ranked 23 as an originator in 2025, according to Buresch.
Previous HMDA analyses by NMN and iEmergent based on 2024 data had suggested that Mr. Cooper and other acquisitions would not be enough to move Rocket ahead of UWM, so the former’s 2025 loan count win likely reflects some organic growth.
Broader trends in HMDA data
The top 10 players controlled nearly one-quarter or more than 24% of the originations in 2025, according to Buresch.
Overall HMDA numbers do include some multifamily loans, which tend to have larger balances. So the loan count figure is generally a better indicator of the leaders in the single-family market.
Removing the multifamily component to focus on single-family does not change the composition of the top 10 much, other than to move No. 6-ranked nonbank LoanDepot up a notch to take JPMorgan Chase’s position, Buresch said.
Several institution types report into HMDA, with the strongest loan count growth coming from nonbanks last year at 15%. Banks’ loan counts were up 5%.
Primary mortgage growth ran at a rate around 10% last year, with subordinate liens up 9.2%.
Overall, last year’s HMDA numbers show overall originations rose to 6.8 million from 6.25 million in 2024 with a decrease in the denial rate to 22.5% from 24.3%, according to a separate RiskExec HMDA analysis.
HMDA data available so far for 2025 contains more than 13.5 million records from more than 4,760 respondents. In 2024, there were 12.1 million records from around 4,900 respondents.