<p>As AI costs spiral, HBS professor Iavor Bojinov offers a practical guide to help leaders weigh the tradeoffs between cost, capability, and security.</p>
Are You Spending Wisely on AI?
The Pros and Cons of Road Trips

I have become quite intrigued with van life. Unfortunately van life is not in the cards for me, and I have to admit, I’m not sure I can tough it out. Road trips are the closest I would get to van life. I really enjoy the idea of packing essentials and necessities in the car as we hit the road. Below are the pros and cons of going on a road trip. For today’s edition, I will take a pro, con, pro, con approach.
The post The Pros and Cons of Road Trips appeared first on Pointshogger.
Why Baxter International Stock Skyrocketed by 19% This Week
Baxter International (BAX -2.21%) probably didn’t want this trading week to end. According to data compiled by S&P Global Market Intelligence, the veteran medical device purveyor’s shares flew 19% higher over the period. That was hardly a surprise, as the company published a highly encouraging quarterly earnings report Thursday morning.
There’s nothing as good as a double beat
Baxter posted second-quarter sales of $2.96 billion, which was a 5% improvement over the same period of 2025. Of these, the company’s take in its native U.S. rose 4% to $1.6 billion, while international sales advanced 7% to $1.4 billion.
Image source: Getty Images.
Net income under generally accepted accounting practices (GAAP) rose more steeply, to $135 million from the year-ago profit of $122 million. On a per-share, non-GAAP (adjusted) basis, profitability fell 5% to $0.56 per share.
On average, analysts tracking Baxter stock were modeling $2.8 billion for revenue and $0.37 per share for adjusted net income.
In terms of product categories, both of Baxter’s revenue buckets saw sales increases. Medical products and therapies posted a 7% gain to nearly $2.1 billion, while healthcare systems and technologies rose 4% to $801 million.

Today’s Change
(-2.21%) $-0.59
Current Price
$26.16
Key Data Points
Market Cap
Day’s Range
$26.02 – $27.14
52wk Range
$15.73 – $30.00
Volume
9.3M
Avg Vol
6.9M
Gross Margin
32.05%
Dividend Yield
0.75%
Popping on guidance
Those tailwinds inspired Baxter management to raise its full-year guidance. It’s now anticipating sales growth of 3% to 4% over the 2025 tally. Previously, it was guiding for a flat-to-1% increase. Adjusted earnings per share (EPS) is projected to range from $1.95 to $2.15, up from the prior $1.85 to $2.05.
Baxter is solid, steady, and operating in a world where populations are getting proportionally older (and therefore requiring more medical care). It’s well-positioned for continued growth, and with that, its stock is more than worthy of consideration as a buy.
Eric Volkman has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.
Hometown Equity Mortgage sued for violating state labor code
A California-based mortgage lender is facing a lawsuit after accusations it did not accurately pay employees for time worked.
Processing Content
San Diego labor law attorneys at Zakay Law Group filed a representative action complaint Monday in San Diego County Superior Court of the State of California against Hometown Equity Mortgage, which
The lawsuit also alleges Hometown did not allow employees to take duty-free, off-the-premises rest periods, maintain true and accurate records, provide accurate itemized wage statements, pay amounts due during and upon termination of employment nor reimburse for business expenses, which were primarily related to the costs of using personal cell phones and home internet.
Under California law, every employer must pay its employees on the established payday no less than minimum wage for all hours worked, whether the compensation is measured by time, piece or commission. Hours worked is defined in the wage order as “the time during which an employee is subject to the control of an employer and includes all the time the employee is suffered or permitted to work, whether or not required to do so.”
Hometown allegedly required its employees to perform work before and after their scheduled shifts, as well as during their off-duty meal breaks. The lawsuit said Hometown did not compensate its employees for any of the time spent under the employer’s control while working off the clock. Thus, the lender failed to pay its employees the minimum wage for all hours worked in a payroll period, according to the complaint.
In accordance with the labor code, aggrieved employees are entitled to thousands of dollars each, depending on the number of violations against them.
Zakay did not respond to a request for comment.
Previous employee litigation against lenders
Better Mortgage
Freedom Mortgage also agreed to
Girl On Couch, Billen Ted – Man In Finance (G6 Trust Fund) Lyrics | finance trust fund 6'5 blue eyes
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Can Cost Segregation Studies Help If I Bought the Property Years Ago?
If you’ve been in real estate for a while, you’ve probably heard investors talk about cost segregation like it’s something you have to do the same year you close on a property: Get the study done fast, take the bonus depreciation, and be done.
So what happens if you bought the property three years ago? Five years ago? Ten?
Here’s the good news: You didn’t miss the window. You just need a different kind of study.
“Look-Back” Studies Explained
A look-back study (also called a retroactive cost segregation study) is exactly what it sounds like. Instead of doing the study in the year you purchase the property, you do it years later, and the engineer or cost seg firm reconstructs the asset breakdown as if the study were done on day one.
They still walk the property, review the closing documents, and break out the components that qualify for shorter depreciation lives (five-, seven-, and 15-year property) instead of the standard 27.5- or 39-year schedule. The only real difference is the timing. You’re just analyzing the facts instead of acquiring them.
This means if you bought a rental in 2021 and never did a cost seg study, you can still capture that value today.
Catch-Up Depreciation
This is the part that surprises people the most. When you do a look-back study, you don’t lose the depreciation you should have taken in prior years. You get to claim it all at once, in the current tax year, through something called a Section 481(a) adjustment.
Think of it like this: If you’d done the study when you bought the property, you would have front-loaded a chunk of depreciation in year one through bonus depreciation. Since you didn’t, that depreciation has just been sitting there, uncounted. The look-back study calculates exactly what you should have deducted in prior years and lets you take the entire catch-up amount as a deduction in the current year.
For a lot of investors, this creates a large one-time deduction that can offset a big income year, whether that’s from a sale, a bonus, or just a particularly profitable year in business.
Why You Don’t Have to Amend Prior Returns
This is the objection I hear the most: “Wouldn’t I need to go back and amend three or four years of tax returns to fix this?”
No. And this is honestly the part that makes look-back studies so practical.
Instead of amending, you file IRS Form 3115, Application for Change in Accounting Method, with your current-year return. The IRS treats the missed depreciation as an accounting method issue, not an error that requires you to reopen old returns. Form 3115 lets you correct it going forward, with the full catch-up amount landing on this year’s return.
No amended returns, reopening prior years, or dealing with amendment deadlines that may have already passed—you just fix it on the return you’re filing now.
When Retroactive Studies Are Worth It
A look-back study isn’t automatically worth it for every property. Here’s when it tends to make the most sense.
You have income to offset
If you’re having a high-income year, whether from a sale, W-2 income, or a strong year in another business, the catch-up deduction can make a real dent.
The property has meaningful value in short-life components
Larger properties, or properties with a lot of site or land improvements or personal property (think appliances, flooring, parking lots, and landscaping), tend to see bigger benefits than a small single-family rental with few components to reclassify.
You’re still holding the property
Because the catch-up deduction is based on undepreciated value, the calculation still works even years into ownership. You’re not disqualified just because you’re several years in.
You have enough cost basis remaining
If a property is close to fully depreciated, there’s less room for a study to add value.
You’re working with a real cost segregation firm, not a DIY spreadsheet
Because this involves an accounting method change, you want an engineer-based study and a CPA who’s comfortable filing Form 3115 correctly.
How to Get Started
A company like Cost Segregation Guys is a good place to start that conversation. They handle both new and retroactive studies, and they’ll walk you through whether a look-back actually pencils out for your specific property before you pay for anything. If you’re sitting on a property you bought years ago and want to know what a catch-up deduction could look like, it’s worth getting their read on the numbers.
If you bought a property years ago and assumed you’d missed your shot at cost segregation, that’s simply not true. The IRS built a mechanism specifically for this situation. The question isn’t whether you can still benefit. It’s whether the numbers on this particular property make it worth doing.
There’s a Small Window to Become the Default Answer in AI Search — Claim It Before Your Competitors Do
Opinions expressed by Entrepreneur contributors are their own.
Key takeaways
- When buyers ask AI platforms hyper-specific, bottom-of-funnel questions, the models often hedge, hallucinate, or contradict themselves — because the authoritative source material simply isn’t there.
- The founders who publish clear, structured answers into those gaps first will become the default response AI gives for years to come.
Identifying the gap between what people want to know and the information available to them is the game — and good SEO practitioners have been playing it for years.
Generative AI is just the next evolution of that process. Traditional search shows you what people are asking. Generative AI exposes something more valuable: the high-intent questions that search engines still answer poorly. That’s the opportunity.
Stop optimizing where everyone else is
Founders naturally focus on what’s visible when building strategy. Competitive analysis provides benchmarks. Market research examines established demand. Industry commentary reveals dominant trends. Everyone looks at the same signals — which is exactly why so many strategies end up looking identical.
In traditional SEO, this shows up as fighting for contested keywords and racing to outbuild backlink profiles just to land a spot under AI Overviews and sponsored ads. Marketing budgets drain quickly, and returns rarely follow.
With Generative Engine Optimization (GEO), search has shifted from keywords to intent. Platforms like ChatGPT, Claude, Gemini and Perplexity are now where people compare products and services. Users aren’t searching in fragments anymore; they’re writing full sentences and expecting full answers.
If you want your brand recommended first in that environment, understand what these systems actually reward: the most structured, authoritative and complete knowledge on a topic. Keywords no longer determine rank. What matters is how thoroughly and clearly your company is represented to the world.
How negative space reveals opportunity
When a buyer asks a bottom-of-funnel question and the retrieval pool is thin or non-existent, the model comes unstuck. AI is trained to answer confidently — so when the information it needs is missing, incomplete or poorly structured, it hedges, invents or contradicts itself.
That’s negative space: the unanswered questions, the under-explained problems, the contradictory responses, the outright hallucinations. It exposes what’s absent from the knowledge base these models draw from.
If your brand isn’t present in that space when prospects are asking the questions that precede a decision, you’re losing deals you never knew existed.
These gaps won’t stay empty forever. The companies that publish authoritative content into them first will shape how future AI responses are generated. Timing is the competitive advantage.
Why targeting negative space matters
Targeting negative space creates informational authority where none currently exists. It’s an evolution beyond competing for visibility.
Most companies optimize for visible demand — and as traditional SEO has shown, that market is saturated, costly and difficult to rise above. Negative space, by contrast, is unmapped territory. Most companies don’t yet realize it exists. Where definitions are inconsistent and structured knowledge is incomplete, there’s room to become the answer.
The work is to find the questions where AI responses lack depth, structure or clarity, and provide the authoritative explanation. Instead of creating content for top-of-funnel curiosity, focus on the questions prospects ask when they’re preparing to make a decision. If your answer is the one they encounter — clear, credible, complete — they’ll remember it.
Strategy shifts from volume to informational leverage. AI systems don’t rank pages; they use them to construct an answer. A single, well-structured, explanatory article beats a stack of SEO-optimized copy. When your content is the first authoritative source — entity-structured, statistic-rich, citation-heavy — the AI is more likely to draw from it.
From visibility to authority
Negative space is the gap between what your prospects are trying to find out and what AI can confidently answer. Where traditional SEO optimizes for attention, AI SEO builds better interpretations for AI systems. That’s the next real competitive advantage.
Be the first credible explanation in an empty space, and you don’t just show up in the answer — you define how the topic is understood, and you’re front and center at the moment prospects are ready to act.
Key takeaways
- When buyers ask AI platforms hyper-specific, bottom-of-funnel questions, the models often hedge, hallucinate, or contradict themselves — because the authoritative source material simply isn’t there.
- The founders who publish clear, structured answers into those gaps first will become the default response AI gives for years to come.
Identifying the gap between what people want to know and the information available to them is the game — and good SEO practitioners have been playing it for years.
Generative AI is just the next evolution of that process. Traditional search shows you what people are asking. Generative AI exposes something more valuable: the high-intent questions that search engines still answer poorly. That’s the opportunity.
Stop optimizing where everyone else is
Founders naturally focus on what’s visible when building strategy. Competitive analysis provides benchmarks. Market research examines established demand. Industry commentary reveals dominant trends. Everyone looks at the same signals — which is exactly why so many strategies end up looking identical.
Capital One Venture Card Adding New $100 Annual Travel Credit
Capital One Venture Adding New $100 Annual Travel Credit
Capital One is rolling out a new $100 annual stays credit to the Capital One Venture Rewards Credit Card. According to notices received by some cardholders, the credit can be used toward hotel and vacation rental bookings made through Capital One Travel.
The benefit appears to renew each year on your cardholder anniversary and does not require enrollment. Eligible cardholders are told the credit will become available within 72 hours of receiving the notification and can be applied at checkout when booking through the Capital One Travel portal.
Here’s the full text:
“Good news, your Venture card now includes an annual $100 stays credit for hotel and vacation rental bookings through Capital One Travel. Your credit will be renewed each year on your cardholder anniversary date with no enrollment needed. It will be ready within 72 hours of this message and can be viewed and applied at checkout.”
At the time of writing, Capital One has not updated the Venture card’s public benefits page, so it appears the feature is still rolling out. If this becomes a permanent benefit for all Venture cardholders, it would make the $95 annual fee much easier to justify and mirrors the hotel credit recently added to the Chase Sapphire Preferred.
Guru’s Wrap-up
This would be a welcome enhancement for a $95 annual fee travel cards. This credit effectively offsets the annual fee for anyone who books at least one eligible hotel stay each year through Capital One Travel.
But don’t go booking just yet. It’s not clear if the credit is live already. I have reached out to Capital One for comment.
Amazon got $600 million in tariff refunds after a lawsuit accused it of favoring Trump
For months, Amazon would not say whether it planned to seek a refund on the tariffs President Donald Trump imposed under emergency powers. In May, that silence became a legal problem when consumers filed a class-action lawsuit in federal court in Seattle, arguing they were owed refunds for paying tariff-inflated prices and alleging the company wasn’t seeking refunds in order to “curry favor” with Trump.
On Thursday evening, CFO Brian Olsavsky disclosed the company received $600 million in tariff refunds during the second quarter and pledged to automatically issue reimbursements to consumers under a “limited set of circumstances.”
“We are participating in the tariff refund process, and as I mentioned earlier, we received approximately $600 million in Q2. The amount is limited for a couple reasons. First, our teams did a lot of work forward-buying and prepositioning inventory to avoid tariff costs. Second, we are not the importer of record for the large majority of items sold in our store given suppliers typically handle imports and pay relevant tariffs,” Olsavsky said on the call.
“In cases where we did see an increase in costs due to tariffs, we largely absorbed those costs rather than pass them on to customers.”
In January, Amazon CEO Andy Jassy said tariffs were starting to push up prices on the platform. Amazon and many of its third-party sellers had stocked up on inventory ahead of the tariffs to keep prices flat, Jassy said, but most of that supply ran out the previous fall.
“You start to see some of the tariffs creep into some of the prices, some of the items, and you see some sellers are deciding that they’re passing on those higher costs to consumers in the form of higher prices, some are deciding that they’ll absorb it to drive demand, and some are doing something in between,” Jassy said. “I think you’re starting to see more of that impact.”
Jassy also said there were limits to how much Amazon and its sellers could shield shoppers from the added cost.
“At a certain point, because retail is, as you know, a mid-single digit operating margin business, if people’s costs go up by 10%, there aren’t a lot of places to absorb it,” he said. “You don’t have endless options.”
Amazon’s tone marked a shift from the prior year, when Jassy had said prices had not risen appreciably after Trump first announced the tariffs.
Some of it is going back into your pocket
The refund total was smaller than some expected. Olsavsky said Amazon’s total was limited because the company stockpiled inventory in anticipation of tariffs, and because Amazon is not the importer of record for most items sold in its store.
“We have identified a limited set of circumstances where we can trace that we passed specific import charges on to customers, and when we receive those refunds, we will proactively contact affected customers and automatically issue refunds to them. Otherwise, like other large retailers, we’ll utilize refunds to continue to invest in low prices for customers,” Olsavsky said on the call.
Where Amazon can draw a direct line between a tariff charge and what a customer paid, the company says it will act without requiring a claim.
“We have identified a limited set of circumstances where we can trace that we passed specific import charges onto customers, and when we receive those refunds, we will proactively contact affected customers and automatically issue refunds to them,” Olsavsky said. Money that can’t be traced to a specific purchase will go elsewhere: “Otherwise, like other large retailers, we’ll utilize refunds to continue to invest in low prices for customers,” he said.
Outside sellers account for more than 60% of goods sold on Amazon’s marketplace. Many of those third-party sellers, who import goods from overseas, were forced to raise prices due to the tariffs and have since applied for their own refunds. Some sellers who tried to pass tariff costs on to shoppers earlier this year said Amazon penalized their listings for it, pulling the “Add to Cart” button from their product pages before later easing off.
The refunds trace back to the courts, not to the lawsuit against Amazon. They stem from a February Supreme Court ruling that struck down the broad tariffs Trump imposed under the International Emergency Economic Powers Act of 1977, which required the government to repay duties collected from importers.
The Trump administration has since pushed back on how those refunds are being handled, arguing in court filings a judge overstepped his authority in ordering universal refunds for all eligible importers. The U.S. Treasury paid out $49.2 billion in customs refunds in June alone, more than double the roughly $22 billion disbursed the previous month. Combined May and June payouts accounted for roughly 42% of the estimated $166 billion in IEEPA-based duties owed back to importers, according to Reuters.
Amazon isn’t alone in facing the question of what to do with the money. Walmart said it would prioritize using the proceeds to invest in prices. Costco indicated it intends to pass at least some of its refund money back to customers, though the retailer acknowledged that exactly how much and on what schedule remained uncertain. Apple said Thursday its earnings per share were lifted by 11 cents from tariff refunds in its third quarter.
Freddie Mac’s strongest quarter in years: what drove the 61% surge
Bill Pulte, director of the Federal Housing Finance Agency (FHFA) and chairman of Freddie Mac’s board of directors, said the results reflected what he described as disciplined execution.
“Net income was $3.8 billion, driven by strong revenues, a credit benefit and continued cost discipline,” Pulte said in a statement.
Non-interest expense fell 3% year-over-year to $2.1 billion, reflecting what Freddie characterized as continued operational efficiency.
Credit release reshapes the bottom line
The credit benefit of $880 million — versus an $783 million provision in the second quarter of 2025 — was the clearest driver of the year-over-year swing.
Chief financial officer James Whitlinger, executive vice president at Freddie Mac in McLean, Virginia, attributed the release to updates in the company’s process for modeling future house price scenarios.
