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5 things to know about Round Hill’s Suno and Anthropic lawsuits: model weights, extraction tools, and a $75M number


Round Hill Music filed two copyright complaints last week, one against Suno and data-scraping firm Bright Data, the other against Anthropic. Both are in the US District Court for the Northern District of California.

MBW reported the headline terms: statutory damages of up to USD $150,000 per work, a total Round Hill says would run to hundreds of millions and could approach or exceed $1 billion in each case, and a stated intention to take both to trial.

The Suno filing runs to 24 pages, the Anthropic one to 26. Here is what else is in them.

1. The remedy sought includes impoundment of model weights

Both prayers ask the court to order the defendants to deliver every unauthorized copy of Round Hill‘s works for impoundment or destruction, citing 17 U.S.C. § 503.

The filings define that to cover “copies retained in training datasets, internal repositories, model weights, and server infrastructure,” wording that reaches the trained models, not just the source files behind them.

Each Round Hill complaint also asks for a complete accounting of training data, scraping activity, and datasets involving the works.

The DMCA counts stack on top of the per-work figure: under § 1203, up to $2,500 for each act of circumvention and up to $25,000 for each removal of copyright management information.

For comparison, Anthropic‘s $1.5 billion settlement with book authors in September 2025 committed it to destroying the original files it torrented from Library Genesis and Pirate Library Mirror, and copies originating from them – but not the models themselves. Anthropic certified that no commercially released model had been trained on those datasets.


2. Anthropic’s own court record is the template: Suno is being measured against it

Both Round Hill complaints rest on Bartz v. Anthropic, the authors’ case in the same district.

Each quotes Judge William Alsup‘s June 2025 ruling: “There is no carveout, however, from the Copyright Act for AI companies.”

The Suno filing applies that holding to a company that was not a party to it, alleging “Suno has engaged in the exact same conduct” in retaining unlicensed copies indefinitely.

The Anthropic complaint sources its piracy account to the same case, citing torrenting from Library Genesis and Pirate Library Mirror (PiLiMi), and quotes what it says was a co-founder’s message to colleagues once PiLiMi could be torrented: “[J]ust in time!”

It further alleges that Concord II, the publishers’ second suit filed on January 28, 2026, revealed that Anthropic “had concealed its torrenting during discovery in Concord I,” a claim the publishers first raised in August 2025.

3. Round Hill quotes Anthropic’s own published dataset back at it

Anthropic released a human-feedback training dataset, hh-rlhf, on Hugging Face in 2022.

Round Hill alleges the dataset shows Claude returning copyrighted lyrics during testing, including a response to a Disney songs prompt that quoted from Let It Go.

In a second example, the complaint says, a user asked Claude to build a short story from the lyrics to Eleanor Rigby, and the model did so – while the response logged as rejected instead pointed the user to an article on writing from song lyrics.

Anthropic deliberately trained Claude to commit copyright infringement,” the complaint says of that exchange.

Neither song is a Round Hill work. Both are cited to argue Claude reproduces copyrighted lyrics generally.

In its section arguing fair use does not apply, the filing reproduces an exchange on X over Moonshot AI‘s alleged distillation of Anthropic‘s Fable model.

Michael Kratsios, director of the White House Office of Science and Technology Policy, wrote that “large-scale, covert industrial distillation aimed at stealing proprietary U.S. technology and undermining American research is unacceptable.”

Sarah Heck, Anthropic‘s head of public policy, replied: “Illicit, adversarial distillation is IP theft and industrial espionage that supports adversary military and intelligence capabilities.”


4. The DMCA case turns on which extraction tool was chosen

The Anthropic complaint alleges the company tested at least three text-extraction programs before ingesting data: Readability, Newspaper and jusText.

It claims jusText was ruled out because it left copyright notices and ownership details intact, which the filing says Anthropic treated as “boilerplate” and “useless junk.”

Newspaper was selected instead, according to Round Hill, for its ability to strip that information.

Round Hill makes the same argument about page layout, saying Bright Data‘s Scraping Browser renders pages without headers and footers, where copyright management information typically sits: “Making the deliberate choice to exclude headers and footers is identical to making the deliberate choice to remove CMI.”

Both Round Hill complaints cite Stevens v. CoreLogic for the double scienter standard: removal must be intentional, and the defendant must have known, or had reasonable grounds to know, it would induce, enable, facilitate or conceal infringement.

They also cite an October 2025 Concord ruling holding similar allegations sufficient at the pleading stage.

5. Bright Data has its own number attached: $75 million

The $1 billion figure in both complaints is a projection, contingent on Round Hill amending its exhibits to cover thousands more works.

The contributory infringement count against Bright Data carries the only fixed arithmetic in either filing: 500 works at $150,000 each, for $75,000,000.

Round Hill also turns Bright Data‘s own litigation record against it, citing X Corp. v. Bright Data, in which the same court rejected its jurisdictional challenge.

The complaint puts Bright Data past $300 million in 2025 revenue, growing 50% year-over-year, citing a report by Asymmetrix that calls the figure annualized recurring revenue.

The filing alleges the services Bright Data provided to Suno “are only good for copyright infringement.”

It also draws on the hacked Suno source code reported by 404 Media on July 15, including a dataset logged as youtube_music holding over two million music clips and 113,879 hours of audio – roughly thirteen years.


What else is in the filings

The Suno complaint quotes co-founder and CEO Mikey Shulman, citing a video produced with Oracle, as saying: “Our models are taught to just continue a piece of music.”

Round Hill sets that against Suno‘s marketing of itself as generating songs from whole cloth.

The same filing alleges Suno‘s guardrails are porous, claiming a prompt naming Reba McEntire is blocked while a misspelling of her name is not.

Both complaints name ElevenLabs, Musical AI, Symphonic, Soundverse, GEMA through PLAI, GCX/Rightsify , and Troveo as evidence of a functioning licensing market they say the defendants bypassed.

But PLAI launched on July 23, under a month before these filings, and GEMA says it is built for tools that help creators make music, with generative AI licensing the separate subject of its own Suno case, which GEMA won at first instance on July 31.

The Anthropic filing treats each model release as a fresh act of copying, naming Fable 5 and Mythos 5 (both June 9, 2026), Sonnet 5 (June 30, 2026) and Opus 5 (July 24, 2026).

Exhibit A in each case lists 500 musical compositions, not sound recordings, though Round Hill asserts rights in 16,873 recordings and calls the exhibit a bellwether it will amend to cover both.

MBW has contacted Suno, Anthropic and Bright Data for comment. None of the allegations has been tested in court.Music Business Worldwide

Billionaire Stanley Druckenmiller Continues to Load Up on Revolution Medicines. Does He Know Something Wall Street Doesn’t?


Imagine running a fund for 30 years, including during the aftermath of the dot-com bubble bursting and the financial crisis of 2008, without a single losing year. If you’re Stanley Druckenmiller, no imagination is required. He achieved this feat for Duquesne Capital Management between 1981 and 2010, delivering an average annual return of roughly 30%.

Druckenmiller no longer runs Duquesne Capital Management after deciding to close shop in 2010. However, he does manage the Duquesne Family Office, a private investment firm that handles his and his family’s money.

With such an impressive track record, many investors understandably pay attention to which stocks Druckenmiller likes. And the billionaire continues to load up on Revolution Medicines (RVMD +1.01%), a biotech stock for which analysts have only modest near-term growth expectations. Does Druckenmiller know something that Wall Street doesn’t?

Stanley Druckenmiller. Image source: Getty Images.

The billionaire vs. Wall Street

Don’t get me wrong: Wall Street likes Revolution Medicines. Of the 22 analysts surveyed by S&P Global (SPGI +0.96%) in August, 21 rated the stock as a “buy” or “strong buy.” The lone outlier recommended holding it.

However, Revolution Medicines’ share price has skyrocketed over the last 12 months. Analysts don’t seem to think that this impressive momentum can continue. The consensus 12-month price target reflects only around 7% upside.

Revolution Medicines Stock Quote

Today’s Change

(1.01%) $2.12

Current Price

$211.58

But Druckenmiller increased his family office’s stake in Revolution Medicines by 26.5% in the second quarter of 2026. He initiated a position in the biotech innovator the previous quarter.

What does the super-successful investor like about Revolution? There’s a simple answer to the question: the company’s pipeline.

Revolution Medicines awaits U.S. Food and Drug Administration (FDA) approval of daraxonrasib for previously treated metastatic pancreatic cancer. The company filed for FDA approval of the drug earlier this year after reporting positive results from a Phase 3 clinical trial. Revolution has also filed for European approval of daraxonrasib.

Analysts’ peak annual sales projections for the drug range from $5 billion to $7.6 billion, assuming it’s approved to treat pancreatic cancer. Revolution Medicines is evaluating daraxonrasib in a late-stage study to treat non-small cell lung cancer (NSCLC).

The company’s pipeline also features other promising candidates. Revolution is evaluating zoldonrasib in late-stage trials for treating both pancreatic cancer and NSCLC. It’s planning to advance elironrasib into a Phase 3 study targeting first-line NSCLC later this year. And Revolution has reported encouraging results from a Phase 1/2 study of RMC-5127 for the treatment of solid tumors.

Does Druckenmiller know a secret?

It’s doubtful that Druckenmiller knows anything about Revolution Medicines that Wall Street analysts don’t know. What he does have that they don’t, though, is a long-term perspective. He is focused on the future rather than the present and the past.

With a market cap hovering around $45 billion and no approved products yet, buying Revolution Medicines stock isn’t for the faint of heart. But Druckenmiller likes to swing for the fence. If daraxonrasib wins approval, his strategy could pay off handsomely.

Staples Selling No-Fee $200 Virtual Visa Gift Cards


Staples No-Fee $200 Virtual Visa Gift Cards

Staples is currently selling $200 virtual Visa gift cards with no purchase fee. The regular $7.95 fee is waived, and customers can purchase up to four cards online.

That means you can buy as much as $800 in virtual Visa gift cards without paying activation fees. With a card that earn 5X points it gets much better. This promotion may not last long, so check the offer page before placing your order.

Offer Details

  • Purchase a $200 Visa Virtual eGift Card
  • Regular $7.95 purchase fee is waived
  • Limit of 4 gift cards.
  • Delivered via email
  • Valid for online purchases only
  • PROMOTION LINK

Consider paying with a card that earns bonus rewards at office-supply stores. The Chase Ink Business Cash® Credit Card, for example, earns 5X Ultimate Rewards points on eligible office-supply purchases, subject to its annual spending limit.

Important Terms

  • Email delivery within 24 hours.
  • Gift cards are often requested in scams so never give gift card information to someone you don’t know. Never use a gift card to pay a debt. If you would like to learn more or would like report a suspected scam please go to ftc.gov/giftcards | 1-877-FTC-HELP or contact your state attorney general.
  • In compliance with Federal anti-money laundering regulations, Staples is unable to process orders for gift cards exceeding $1,000

Guru’s Wrap-Up

This is a good opportunity to purchase virtual Visa gift cards without the normal activation fee. The deal is even better when paying with a card that earns bonus rewards at Staples or office-supply stores, such as the Chase Ink Business Cash.

Just remember that these are virtual cards intended for online purchases. If you plan on purchasing these gift cards, don’t wait long. This promotion will probably end soon.

APM Elevate: August 2026


REACH YOUR GOALS

Small Maintenance Tasks Can Deliver Big Savings

No matter where you live, your home needs seasonal maintenance to continue to look its best. This will also help prevent future repair bills — and some can be more expensive than you realize. Here are a few maintenance tasks you won’t want to overlook.

The Right Way to Deliver Bad Earnings News


On July 14, Arvind Krishna did something CEOs spend their entire tenure hoping to avoid. Eight days before IBM was scheduled to report second-quarter earnings, he published an open letter to investors warning that the results would fall well short of expectations. By the closing bell, IBM’s stock had fallen roughly 25%—the worst single day in the company’s 115-year history. Within days, Wall Street was debating whether activist investors might try to break up Big Blue. 



Ce cours d'économie devrait être obligatoire



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00:25 Les fondateurs : Smith
02:10 Les fondateurs : Ricardo
04:02 Les fondateurs : Malthus
05:22 Les fondateurs : Say
05:58 La rupture marxiste : Produire la richesse sans en profiter
08:39 La rupture marxiste : Le laboratoire soviétique
10:12 Keynes : Quand la machine s’arrête
11:10 Keynes : L’équilibre de Say s’effondre
11:40 Keynes : L’anatomie d’une panne
13:30 Keynes : Le New Deal : la preuve par l’expérience
14:15 Keynes : La guerre comme keynésianisme involontaire
14:41 Keynes : Les Trente Glorieuses: l’âge d’or
15:29 Keynes : 1973 : la première fissure
16:02 Keynes : Le plan Mauroy : les fenêtres ouvertes
17:01 Friedman : Trop de monnaie tue la monnaie
17:23 Friedman : Ce que Friedman avait compris
18:31 Friedman : Le choc Volcker : tuer l’inflation
19:15 Friedman : Le laboratoire chilien
20:21 Friedman : L’héritage
20:53 2008 : Quand le système s’effondre
21:36 2008 : Aucun mode d’emploi
22:29 2008 : Mais Keynes ne gagne pas vraiment
23:46 Libertarianisme : L’État est le problème
24:12 Libertarianisme : Hayek avait tout prévu
25:10 Libertarianisme : De Vienne à la Silicon Valley
25:59 Libertarianisme : La boucle se referme

Bibliographie :

source

How I Spread Risk and Returns


In real estate, high minimum investments aren’t just a barrier to entry—they’re also a barrier to diversification. Whether you buy investment properties directly or invest passively in syndications, funds, or JV partnerships, you likely need to cough up $50,000 to $100,000 or more. That includes the down payment, closing costs, and initial repairs, or the required minimum set by the operator. 

Those kinds of minimums make it really hard to diversify. This is why I invest $2,500 to $5,000 at a time instead, as a member of a co-investing club. By doing so, my returns form a healthy bell curve, reducing my risk and letting me approach real estate investing more like stock investing. 

The Returns Bell Curve

All investments come with risk. Some inevitably underperform, others overperform, and most land somewhere in the middle of the returns bell curve. 

As real estate investors, we do our best to analyze and understand the risk of any given investment. But we can’t eliminate it entirely

Of the 54 passive real estate investments I’ve made, four have underperformed badly. Others have surpassed expectations. That’s investing. 

But when I invest $5,000 at a time, I don’t lie awake at night chewing my fingernails when one of them goes sideways. That wasn’t true when I was investing $50,000 to $100,000 in properties as an active investor. Back then, I had plenty of sleepless nights. 

Nowadays I just average out the returns at the end of the year, knowing that occasionally a deal will stumble, even as another overperforms. 

Averaging Leads to Above-Average Returns

In my co-investing club, the combined average return of all deals is 16.39%. That includes both realized returns on the deals that have gone full cycle and the projected returns on the deals that are still running. 

Stock indexes like the S&P 500 work the same way. Even in good years for the market, typically 25% to 30% of the stocks in the index lose money. In bad years, that number can look more like 75%. Over time, however, the S&P 500 has generated an average annual return of around 10%

That’s pretty good, and I do put around half my money in the stock market. But I still do better with my private real estate investments. 

Diversifying Across Every Axis

Because I invest $2,500+ at a time in real estate investments, I can create an incredibly diverse portfolio. 

That starts with property type. I own an interest in over 5,000 multifamily units, but I also have exposure to industrial properties, retail, raw land, mobile home parks, single-family homes, and hotels. 

We also diversify geographically. All these properties are spread across the entire U.S. We even invested in a project in Canada. 

I also invest in both equity and debt. While many of my investments are private equity real estate syndications or private partnerships, sometimes the co-investing club invests in secured notes at a fixed interest rate. Most recently, we invested with a land operator on a note paying 15% interest, secured by real property at a 55% LTV. 

Then there’s the time commitment. Most real estate investments are long-term, often five years or longer. But our co-investing club goes out of its way to find some shorter-term investments as well. That 15% note has a term just over one year. 

By mixing this up, we ensure our money comes back in staggered amounts, rather than all at once in a tax-heavy wave. 

Staggering Tax Benefits

Most investments we make come with huge depreciation write-offs in the first year, typically 65%-80%. These help offset other taxes on investments. 

This helps us practice the “lazy 1031 exchange” strategy. As one investment goes full-cycle and pays us out, we’ll owe taxes on the profits. But by making a new investment in the same calendar year, the depreciation write-off helps offset those taxes.

And because we vet one or two new investments every month, we always have new investments on the table to put our money back to work.

The Advantages of Dollar-Cost Averaging

Because I invest $2,500+ in each new deal, I can practice dollar-cost averaging, investing in at least one new real estate deal every month. 

You would have to be fabulously wealthy to invest $50,000 every month in a new deal. But dollar-cost averaging helps protect me from timing risk. Just as with stocks, no one knows where the market will go next (even though too many investors think they do). 

I invest in stock index funds every month, specifically to avoid timing the market. I do the same thing with my real estate investments, as a slow-and-steady drip of new investments. 

Sometimes market timing turns against me (like in 2022). More often, it moves in my favor. But by investing steadily every month, I take my emotions out of the equation and focus on “time in the market” rather than “timing the market.”

Real Estate Replaces Bonds in My Portfolio

Bonds serve several purposes in the average investor’s portfolio:

  • High income yield
  • Diversification from the stock market
  • Some are recession-resilient.

But people have a misconception that bonds are low risk. Sure, bonds have low default risk, but they have high inflation and interest rate risk. 

The real estate investments I make through the co-investing club often achieve all three of those purposes of bonds. Many syndication investments pay distributions in the 6%-10% range as part of the 14%-18% total annualized returns, including profits at the sale. And the notes we invest in pay 14%-16% in interest income every quarter. 

They all share a low correlation to the stock market, for real diversification (unlike REITs). And many are recession-resilient. 

Plus, real estate protects against inflation, unlike bonds, whose returns get directly eroded by it. 

Investing in real estate instead of bonds helped me go from broke to millionaire in less than seven years. And investing small amounts, month in and month out, helps my returns form a bell curve that protects me from outlier underperformers. 

No matter how good you get at evaluating risk, you’ll never completely eliminate it from your investments. Instead, invest in many different types of real estate in many markets across the country, along many different timelines. Occasionally one will miss—but the law of averages will not only protect you but also sweep you forward with excellent returns over time. 

SEC subpoenas Wall Street banks over Situational Awareness



The US Securities and Exchange Commission has sent subpoenas to major Wall Street banks regarding the hedge fund Situational Awareness, according to people familiar with the matter.

The information being sought is related to the trading activity of the hedge fund, which came under pressure and was forced to exit many of its positions last month, said the people, who asked not to be identified discussing a confidential matter. The New York Times earlier reported on the SEC’s subpoenas. 

Read More: The 24-Hour Race to Salvage Situational Awareness’ AI Bets

A spokesperson for the SEC declined to comment. An SEC inquiry doesn’t mean that a firm or individual is the focus of an investigation and a probe by the regulator can end without an enforcement action.

The fund began liquidating some of its equity positions as it faced a barrage of margin calls during last month’s AI stock rout. Ken Griffin’s Citadel stepped in to buy the bulk of its public stock bets.

“It is to be expected that regulators would closely examine any funds that are high profile, produce significant returns, or have particularly dramatic drawdowns,” Situational Awareness said in a statement on Monday. “We are a highly-regulated business and will cooperate to the fullest extent with any regulatory request.”

Fortune Daily breaks the traditional barrier between audience and newsroom. The show transforms Fortune’s trusted reporting into actionable, conversational, and entertaining insights for an emerging class of business leaders. Watch here.

JetBlue ‘Blue House’ Opens Boston Logan International Airport (BOS), Expanded Access For Mint


JetBlue has announced that the Boston Logan International Airport (BOS) Blue House lounge will open on Thursday, August 27, 2026 5 a.m. ET. This is the second JetBlue lounge, with the first opening at JFK Terminal 5 late last year. 

  • Location: Boston Logan International Airport (BOS), Terminal C, 
  • Over 12,000 square feet of space

In addition to this JetBlue has announced that Mint & Mint Flex customers will now have access to these lounges. Previously only  Mosaic 4 members and JetBlue Premier Cardmembers (each with upto 1 guest) as well as JetBlue transatlantic customers traveling in Mint had access. 

Mom’s ‘No-Brainer’ Side Hustle Hit $7 Million Annually: Date Lady


Key Takeaways

  • While living in UAE for her husband’s work, Sundlie learned about the nutritional value of dates.
  • She couldn’t find similar products when she returned home — so Date Lady was born.
  • Date Lady generated more than $2 million in annual revenue in 2021 and is on track for $10 million.

This Side Hustle Q&A features Colleen Sundlie, 50, of Moscow, Idaho. Sundlie is a mom of five and founder of Date Lady, a line of better-for-you organic date products including syrups, spreads, sauces and sugar. The products are manufactured in a facility based in Springfield, Missouri. Sundlie has grown the business for 15 years. Date Lady exceeded $2 million in annual revenue in 2021, hit $6.8 million within the next four years and is anticipating $10 million this year. Responses have been edited for length and clarity. 

Image Credit: Date Lady. Colleen Sundlie.

Discovering the magic of dates abroad

When did you start your side hustle, and where did you find the inspiration for it?
Years ago, while living overseas in Al Ain, UAE for my husband’s work, I came across a market selling pure date syrup. Dates are very much a part of the culture there. Everywhere you go you are offered dates and Arabic coffee. The malls and local souks were also full of varieties of all kinds, very different from what you see here in the U.S., where most people have only tried the two main date varieties. 

The fateful day I spotted date syrup on a market shelf, I pulled it off to investigate. The Emirati ladies standing around who were admiring my baby in tow started telling me it would be good for my baby and about how their ancestors had used it for many years. I took it home and was blown away by the flavor profile. The more I researched it, the more I realized that it had a really high nutritional value. 

When we moved back to the states, I couldn’t find it anywhere. That was the moment I knew I had to figure out a way to bring the date syrup we loved to the U.S. It seemed like a no-brainer for the American market, and I needed to be able to buy it locally myself! 

Image Credit: Date Lady

Launching a side hustle with about $60,000

What were some of the first steps you took to get your side hustle off the ground? How much money/investment did it take to launch?
First, we researched the market to make sure a brand wasn’t already doing it. The only place I could find it was in obscure import stores, and it often contained sugar, which it did not need. My husband and I flew to Nuremberg, Germany for BioFach (a major natural/organic food show) to meet our first potential supplier and then to Dubai for Gulfood. I think we spent around $5,000 for that trip and around $60,000 to bring our first shipment into the U.S. and create a small space to bottle it.  

Are there any free or paid resources that have been especially helpful for you in starting and running this business? 
Friends, family and our local bank! All were so supportive and backed us not only with enthusiasm, but also with investment — and I’m sure it seemed like a pretty crazy idea to some of them.

Image Credit: Date Lady

Building with no venture capital or exit strategy

If you could go back in your business journey and change one process or approach to save you time, energy or just a headache, what would it be, and how do you wish you’d done it differently?
We’ve been blessed to take it slow and learn as we go. Sometimes I think we should have taken venture capital or really laid out our exit strategy from the beginning, but the truth is that I’m not sure the market was as ready for us then as they are now, and it was a busy season of life, so I’m not sure we could have handled the pressure anyway.

Growing slowly allowed us to really figure out how to make things work and escape a load of debt. When we made a mistake, there wasn’t as much on the line, and every little mistake we made along the way has played a role in greater success because we’ve learned from it. I’m not sure I’d change a thing.

Entering brick and mortar comes at a cost

When it comes to this specific business, what is something you’ve found particularly challenging and/or surprising that people who get into this type of work should be prepared for, but likely aren’t? 
Playing in brick and mortar comes at a major cost. It’s true that you can get in front of grocery buyers without hiring a sales person or broker, but when trying to scale, brokers bring relationships and value that come with years in the business that you do not have. You may have the most interesting product in the world, but unless you are willing to put funds towards slotting (placement) fees, marketing promotions and provide a free case of product for each store starting out, your chances are slim. Then once you get into the stores, you must work with distributors, which brings more expense and fees to the table. 

Can you recall a specific instance when something went very wrong — how did you fix it?
We processed 60,000 pounds of dates in California and ended up with a syrup that was higher in a naturally occurring acid than normal and nothing like the date syrup we knew and loved from the Arabian peninsula. Being a young company, it seemed like a huge loss. It was still an interesting product, high in nutritional value. Instead of going to waste, I started experimenting with it. I ended up with a BBQ sauce that I was really excited about. I was already using date syrup to create recipes for my family, so it was not difficult to create it. And it became one of our hero products. 

Image Credit: Date Lady

Consistent revenue, then a $2 million breakout year

How long did it take you to see consistent monthly revenue? What does growth and revenue look like now? 
We saw consistent revenue within the first year but it took us a handful of years to become profitable. 

By 2021, Date Lady annual revenue had surpassed $2 million. Over the next four years, that grew to almost nearly $7 million. Our goal for this year is $10 million. 

Navigating motherhood and business

How much time do you spend working on your business on a daily, weekly or monthly basis?
It depends a lot on what is going on at home for me. We have five kids, and there are school activities, sports, etc. I have always tried to work around that, so probably very unconventional, but it has worked. A typical day lately looks like getting the kids out the door for school, sitting down to catch up on emails, a meeting or two, reading group at the school, walking our Mastiff who is missing the kids at school, hitting some email again, slamming out a series of bench testing for a new product we’re working on and then school pick up. I will usually check email once more in the evening and sometimes do a little more bench testing after everyone’s in bed. 

Image Credit: Date Lady

What is your best piece of specific, actionable business advice?
Really dial in on the cost of goods sold (COGS) and lay out your projections and expenses for the next few years. Make sure you see profit in your future. Stay true to who you are. For example, we never used a formula provided by consultants to produce our products; we produced them in my kitchen. Most companies would not consider this even an option, but it has allowed us to create unique products without typical flavors and additives, and that has really become part of our success. 

Key Takeaways

  • While living in UAE for her husband’s work, Sundlie learned about the nutritional value of dates.
  • She couldn’t find similar products when she returned home — so Date Lady was born.
  • Date Lady generated more than $2 million in annual revenue in 2021 and is on track for $10 million.

This Side Hustle Q&A features Colleen Sundlie, 50, of Moscow, Idaho. Sundlie is a mom of five and founder of Date Lady, a line of better-for-you organic date products including syrups, spreads, sauces and sugar. The products are manufactured in a facility based in Springfield, Missouri. Sundlie has grown the business for 15 years. Date Lady exceeded $2 million in annual revenue in 2021, hit $6.8 million within the next four years and is anticipating $10 million this year. Responses have been edited for length and clarity. 

Image Credit: Date Lady. Colleen Sundlie.

Discovering the magic of dates abroad

When did you start your side hustle, and where did you find the inspiration for it?
Years ago, while living overseas in Al Ain, UAE for my husband’s work, I came across a market selling pure date syrup. Dates are very much a part of the culture there. Everywhere you go you are offered dates and Arabic coffee. The malls and local souks were also full of varieties of all kinds, very different from what you see here in the U.S., where most people have only tried the two main date varieties. 

The fateful day I spotted date syrup on a market shelf, I pulled it off to investigate. The Emirati ladies standing around who were admiring my baby in tow started telling me it would be good for my baby and about how their ancestors had used it for many years. I took it home and was blown away by the flavor profile. The more I researched it, the more I realized that it had a really high nutritional value.