Home Blog

How to Protect Your Business Name With a Trademark


Catch the Full Episode

Overview

You found a great name, bought the domain, locked in the social handles and filed the LLC. It feels settled. But none of those steps gives you the legal right to use the name, and the conflict usually shows up after the logo is designed and the launch date is on the calendar.

On this episode of the Duct Tape Marketing Podcast, I talk with trademark attorney Natalie Nguyen, founder of Prolumis Legal in Oklahoma City, about how to trademark a business name the right way. We cover why a Google search isn’t a clearance search, how trademark classes work, what it costs when someone else registers your name first, and why those cheap filing offers in your inbox can create bigger problems later.

This one is for small business owners, entrepreneurs, authors and marketing agencies who name things for a living. If you’re launching a business, a product line or a book, listen before you spend money on design.

Guest Bio

Natalie Nguyen is a trademark attorney and the founder of Prolumis Legal in Oklahoma City. She has filed more than 2,000 trademark applications, building her experience in a high-volume national trademark practice and an in-house role at a Fortune 100 company. Nguyen is licensed in Texas and Oklahoma.

She founded Prolumis Legal on the belief that trademark protection should start with strategy, built around where a business is headed. She works with entrepreneurs, branding agencies, authors, publishers and podcasters on clearance, registration and brand protection.

Key Takeaways

  • Forming an LLC and registering a domain gives you a business entity and a web address. Trademark rights come from registering with the United States Patent and Trademark Office (USPTO).
  • A Google search will catch identical names, but trademark confusion can come from names that are only similar.
  • Clearance has to look beyond your exact goods and services to anything a consumer might see as related.
  • Trademarks are registered by class. Delta Air Lines, Delta Faucet and Delta Dental can all coexist because they sell very different things.
  • Big brands can still push back across classes if they believe a newcomer is trading on their goodwill.
  • Using a name for decades gives you common law rights, but defending them means a cancellation fight that is costly, slow and uncertain.
  • Nguyen’s triage for any name: Is it distinctive? Is it available? Can it grow with your business?
  • Branding agencies help their clients most when they bring a trademark attorney in before presenting final name options.
  • Budget filing services rarely include a proper search or careful goods and services descriptions, and the USPTO filing fee alone is $350 per class.
  • Anyone can use TM. Only marks registered with the USPTO can use ®. Once you’re registered, you’re responsible for policing your mark, starting with a cease and desist letter.

Great Moments (Timestamps)

[00:01] – The name feels settled, until it isn’t

[01:06] – What 2,000 trademark filings have shown Nguyen about when owners discover a problem

[01:51] – A family business using its name for fifty years finds someone else already registered it

[02:53] – Common law rights and why defending them is expensive

[03:56] – The marketer’s view of a name versus the trademark attorney’s view

[04:58] – The biggest misconception: the LLC and the domain

[05:24] – Why a Google search misses potential conflicts

[06:08] – Using the USPTO’s own search tool as a starting point

[06:55] – The Delta example and how trademark classes work

[07:24] – False association and borrowing someone else’s goodwill

[08:09] – Triage for a name that’s already launched

[08:31] – The Brand Protection Scorecard

[10:08] – ProlumisClear and why branding agencies should involve an attorney early

[10:55] – The retailer contract that hinged on a trademark someone else had filed

[12:17] – Are the $275 trademark filing offers worth it?

[14:24] – Disclaimers and why I couldn’t claim the word “marketing”

[15:23] – Can you trademark a book title?

[16:38] – Date of first use anywhere versus date of first use in commerce

[17:37] – Protecting a trademark outside the United States

[18:36] – TM versus ®

[19:47] – How to police your trademark

[21:20] – How to connect with Nguyen

Memorable Quotes

“Just because you got the LLC, just because you got the domain, your trademark is not protected.” Nguyen

“It doesn’t have to be identical for there to be trademark confusion.” Nguyen

“A trademark is not just about filing a trademark. You need to come up with a strategy from the beginning.” Nguyen

“If there’s any trademark attorney that is telling you that they can file a trademark for $200, you’re going to get what you’re paying for.” Nguyen

“I would much rather have that conversation in the beginning than later on, after they’ve already invested thousands of dollars.” Nguyen

Resources

 

 

Mortgage Rates Under Pressure Ahead of Fed Meeting and Inflation Data


Mortgage rates are a tad bit worse today heading into the Fed’s October meeting.

Most notably, the bellwether 10-year bond yield is back above 5% with traders likely playing some defense.

The 10-year acts as a benchmark for the 30-year fixed mortgage, so expect rates to tick up a bit if this holds.

However, this has been a super flat week for mortgage rates, one of the dullest in recent memory.

But it tells you this could be a pivotal week where we finally see real improvement or rates return to their rising trend.

The Bellwether 10-Year Bond Yield Is Back Above 5% Ahead of the Fed

As noted, bond yields are on the rise again, with the 10-year up about four ticks to 5.03%.

That’s the first time it’s been over 5% for a week and could be a sign of things to come depending on what Fed speak and economic data we get today and tomorrow.

If 10-year yields are back above 5%, it means traders aren’t all that eager to buy bonds at current levels.

That trend has kept pressure on mortgage rates for the past month and change, and could lead to another leg higher if the underlying data reinforces the move.

We’ve got the Fed’s favorite PCE report being released tomorrow alongside GDP, along with a Fed meeting complete with presser afterwards with new Fed chair Kevin Warsh.

Warsh can calm markets if he says the Fed is holding because it believes inflation is mostly energy-driven.

But he can do the opposite if he says it’s more widespread and entrenched, and that more hikes are likely coming.

So that’s something to look out for in the post-meeting press conference. Is he dovish or hawkish? The Fed holding is a certainty, so that’s the only real takeaway to keep an eye on.

Ultimately though, their decision will depend on the economic data, as it always does.

The Fed simply follows the data, so if those reports come in hotter-than-expected, you should expect higher mortgage rates.

If they’re cooler-than-expected, we might see the 30-year fixed fall closer to the low-7s again.

Is the Bond Market Playing Defense Ahead of Inflation Data and Tech Earnings?

Here’s my take. Bond yields are probably higher because of what’s coming tomorrow (and after the market closes today).

Aside from that fresh inflation report tomorrow, we’ve got major earnings announcements coming from Alphabet and Microsoft.

Leading up to the earnings release, Microsoft announced buyout offers to 60,000 employees, which paints a grim picture.

The move is to reduce costs so it can continue to fund its “massive AI investments.”

This too is a theme to pay attention to with regard to the bond issuance that can crowd out investment in things like mortgage-backed securities (MBS).

Back in the early 2000s, high-yielding MBS were the darling of the market and received tons of demand from investors.

Today, investors aren’t too interested in MBS and are instead chasing higher yields on bonds tied to the AI buildout.

If these tech giants express that AI is fizzling, or financing the enormous costs is becoming a problem, you could see another flight to safety in government bonds and MBS.

That’s what got mortgage rates off their highs to begin with over the past couple weeks.

Conversely, if AI investment is back on again, we might see Treasuries, MBS, and mortgage rates rise again as yields must climb to boost demand.

That’s what we’ve seen this week. AI is all of a sudden hot again and so are the related stocks, which could begin to push bond yields back up if nobody’s buying.

In the process, mortgage rates could march higher again too.

Read on: How are mortgage rates determined?

Colin Robertson
Latest posts by Colin Robertson (see all)

LIVE XAUUSD TRADING | GOLD Live Trading | CRYPTO Live | Bitcoin Live Trading #xauusd #forextrading



LIVE CRYPTO TRADING | GOLD Live Trading | CRYPTO Live | Bitcoin Live Trading #xauusd #forextrading #bitcoinlivetrading #cryptolive #cryptotrading #forex
#forexgold #xauusd #trading #currencypairs #FXGOLDALGO #eurousd #bitcoinlivetrading

✅ 𝗙𝗢𝗟𝗟𝗢𝗪 𝗩𝗜𝗗𝗘𝗢 𝗙𝗢𝗥 𝑰𝒏𝒅𝒊𝒄𝒂𝒕𝒐𝒓 & 𝗩𝗜𝗣 𝗔𝗖𝗖𝗘𝗦𝗦 –

✅ 𝗙𝗢𝗥𝗘𝗫 𝗕𝗥𝗢𝗞𝗘𝗥👇
👉𝗕𝘆𝘁𝗲𝗙𝘅- ( 𝐁𝐄𝐒𝐓 XAUUSD 𝐁𝐑𝐎𝐊𝐄𝐑 in 𝟐𝟎𝟐6 )
👉𝗕𝘆𝘁𝗲𝗙𝘅 𝐂𝐎𝐃𝐄 – 𝐅𝐗𝐖𝐎𝐋𝐅

𝑻𝒐 𝑱𝒐𝒊𝒏 𝑽𝑰𝑷 𝑮𝒓𝒐𝒖𝒑 𝑪𝒍𝒊𝒄𝒌 𝒉𝒆𝒓 –

✅𝑱𝒐𝒊𝒏 𝑭𝑹𝑬𝑬 𝑻𝒆𝒍𝒆𝒈𝒓𝒂𝒎 𝑪𝒉𝒂𝒏𝒏𝒆𝒍 😍👉

✅𝐅𝐨𝐥𝐥𝐨𝐰 𝐌𝐞 𝐎𝐧 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦😍👉

Disclaimer: We are doing analysis on the live stream for educational purposes only. We are only sharing our views to help all traders and investors. We are not Sebi registered so before investing or trading anything we suggest analyzing it by yourself and managing your risk on your own or consulting your financial advisor.

.
.
.
.
Indian Law Compliance – As many are watching outside India byteFX Is for Global Users Not For Indian Users, still someone open an account Shubham is not responsible.
-As per the FEMA Act , it is illegal to trade pairs without INR Currency or use brokers not registered in India.
I personally trade Forex in Dubai
Please research your options & make wise decisions
Any forex-related content on this channel is intended only for a foreign audience or NRI’s all across the world. As a digital platform, we have no control over geographic broadcasting or viewership, & therefore cannot restrict access.
.
.
.
.
.
.
.
.
.
.

crypto news today,bitcoin price live,bitcoin news today,bitcoin live stream,btc price prediction,bitcoin price prediction,btc news,btc live,btc today,btc price,buy bitcoin,crypto news,bitcoin etf,bitcoin news,bitcoin pump,bitcoin live,bitcoin today,bitcoin price,bitcoin crash,bitcoin mining,btc prediction,bitcoin trading,bitcoin halving,bitcoin analysis,bitcoin explained,bitcoin prediction
#live
#advancecryptoclub
#advancecryptotrader
#bitcoin
#gold
#forex
#forexlive
#forextrader
#forexlifestyle
#deltaexchange #bitcoinlivetrading #scalpingtradelive #trading #deltaexchangeindia #exness #tradingview #bitcoinnews #bitcoinmining
#cryptolive
#bitcoinlivestream
#livecryptotrading

source

Do Turnkey Rentals Deliver? A Look at Rent to Retirement’s Track Record


Turnkey rentals are built on a simple promise: The provider delivers a rent-ready home, places a tenant, lines up property management, and gives the buyer a projection of what the property will rent for. That home can be a newly built property or an older house that the provider has rehabbed or renovated before the sale. Because many turnkey investors never see the home in person, the rent projection carries a lot of weight in the decision to buy.

Rent to Retirement (RTR) is a turnkey single-family rental provider. According to the company, about 80% of its inventory is new construction, and the remaining 20% is older homes that it rehabs or renovates.

RTR decided to put its own track record to the test. The company opened its sales records to an independent third party, which reviewed 3,090 homes RTR sold between 2017 and 2026. The reviewers matched 2,763 of those homes to public resale records and compared projected rent with investor-reported rent on 740 of them.

The results speak to three questions every turnkey investor should ask:

  1. Do buyers hold on to their properties? 
  2. Do the owners who sell get more than they paid? 
  3. Does the projected rent actually show up?

Most Buyers Hold for the Long Term

The homes RTR sold in 2017 and 2018 have the longest ownership record in the review, since their buyers have had seven to eight years to decide whether to sell.

Of the 489 homes RTR sold in those two years, 369 are still owned by the original buyer, which works out to 75.5%. Among 2018 buyers, 79.2% still own their homes, and among 2017 buyers, 71.1% still do.

RTR credits much of that staying power to its scale. The company works with builders, lenders, and property managers in each of its markets, and those relationships help owners solve repair, vacancy, and financing problems early. RTR also encourages its investors to work through setbacks instead of selling, because its entire model is built around long-term ownership.

Owners Who Held Sold Above Cost

The review found 148 recorded resales among RTR homes. The median home sold for 1.41 times its original purchase price, and three out of four sold for more than the buyer paid.

The longer owners held, the better their results were. Owners who held for four years or more sold above their purchase price 96% of the time, and their median sale price ranged from 1.57 to 1.86 times what they paid. Owners who sold within two years broke even at the median.

For owners who held for at least two years, sale prices rose by a median of 8.7% per year. That figure reflects the sale price alone, so an owner’s total return also depends on the rent they collected, how they financed the home, and what they spent to operate it.

Sale prices varied for the investors who chose to sell. RTR points out that the investors who still own their newly built homes started from a strong position. Through its builder relationships, RTR secures institutional-level buyer incentives that the company says exceed anything publicly available on the MLS. Those incentives give RTR investors better terms on the purchase than a typical buyer would get on the open market.

Most RTR investors never sell at all. According to RTR, its typical investor holds for seven to nine years, and many use that window to refinance and pull out cash or to trade up through a 1031 exchange. Both strategies let owners stay invested and keep building equity.

Most Rents Landed Right on Projection

Rent is the number a turnkey buyer relies on most. Among the 740 homes with both a projected rent and an investor-reported rent, the median home rented for exactly what RTR projected.

In total, 598 homes, or 80.8%, collected at least 95% of their projected rent, and 476 homes, or 64.3%, landed within 5% of the projection in either direction. One Alabama home bought for $332,400, for example, was projected to rent for $2,350 a month and rented for exactly that amount.

No forecast is perfect, and the homes that came in below 95% of their projection fell short by a median of 15%. On a $2,000 monthly rent, that gap would be about $300, so investors should keep cash reserves on hand for any rental they own.

Ohio Projections Were the Most Accurate

Projection accuracy varied by market. Ohio, which makes up RTR’s largest rent sample with 355 homes, had 94.9% of homes rent at or above 95% of their projection. Tennessee and Alabama followed closely at 89.5% and 89.1%.

Florida rents ran softer than the other states in the review. Just under half of Florida homes, 46%, reached 95% of their projection, and the median Florida home rented for 93% of the projected amount. Investors looking at Florida properties should build a little more cushion into their numbers.

Lower-Priced Homes Hit Projection Most Often

The purchase price showed a similar pattern. Homes that sold for under $150,000 reached at least 95% of their projected rent 97.5% of the time, while homes priced above $350,000 did so 51.2% of the time.

Lower-priced homes also delivered stronger gross yields, which measure annual rent as a share of the purchase price. The median gross yield was 10.8% for homes under $150,000 and 7.7% for homes above $250,000.

What to Check Before You Buy

A pro forma is a projection made on closing day, so investors should know what a good one includes. A useful pro forma lists every expense, including a vacancy allowance and money set aside for large repairs. It also spells out the loan terms, which lets a buyer test how the deal holds up if rent comes in lower or a repair costs more than expected.

It also helps to ask any turnkey provider for its track record by market and by price point, since RTR’s data shows how much those two factors can matter. From there, buyers should complete the standard due diligence: an inspection, a review of comparable rents from a local property manager, a careful read of the management agreement, and their own quotes for insurance and taxes.

What This Means for Investors

Rent To Retirement’s records point to three clear takeaways:

  1. Most early buyers still own their homes years later.
  2. Owners who held for four years or more sold above cost almost every time.
  3. The median home rented for exactly its projected amount.

Taken together, the data rewards investors who commit to a long-term plan. That means holding for years, keeping cash reserves for vacancies and repairs, and growing a portfolio steadily over time. Going from one door to two spreads the risk of holding just one property and improves the odds of building a strong portfolio.

Citi AAdvantage Card Changes, Higher Fees and New Credits


Citi AAdvantage Card Changes Coming January 24, 2027

Citi and American Airlines are making changes to two of their mid-tier AAdvantage credit cards, the Citi / AAdvantage Platinum Select World Elite Mastercard and the Citi / AAdvantage Business World Elite Mastercard.

The changes  will go live starting January 24, 2027. The annual fee on both cards will also increase from $99 to $150 at the next account anniversary after that date.

There are no changes for the no-fee MileUp card, Citi AAdvantage Globe or the premium Executive card. Let’s go over the details.

Citi AAdvantage Platinum Select

The personal Citi AAdvantage Platinum Select is getting several new benefits and bonus categories:

  • 3X miles on eligible AAdvantage Hotels and AAdvantage Cars bookings
  • 2X miles at gas stations, now including EV charging stations
  • 2X miles on select streaming services
  • 2X miles on eligible Rides and Rails purchases
  • $150 American Airlines Flight Discount after spending $20,000 or more during the cardmember year and renewing the card, up from $125
  • Up to $120 Global Entry or TSA PreCheck credit every four years
  • Up to $100 per year in statement credits for inflight purchases (replaces 25% discount)
  • Complimentary annual Walmart+ membership
  • 50% off an annual FOX One subscription
  • New travel protections, including trip delay, trip cancellation/interruption, car rental insurance and lost baggage protection

The card will continue earning 2X on eligible American Airlines purchases and restaurants, plus 1X everywhere else. It also keeps perks such as a free first checked bag, preferred boarding, 10% savings on eligible American Airlines Vacations packages and no foreign transaction fees.

Citi AAdvantage Business

The Citi AAdvantage Business card is also getting a $150 annual fee and several new benefits:

  • 3X miles on eligible AAdvantage Hotels and AAdvantage Cars bookings
  • 2X miles in one self-selected category, with choices including:
    • U.S. shipping providers
    • Office supply stores
    • U.S. advertising services
  • Up to $120 Global Entry or TSA PreCheck credit every four years
  • Up to $100 per year in statement credits for inflight purchases (replaces 25% discount)
  • 25% off a Melio subscription
  • New and improved travel protections, including trip delay, trip cancellation/interruption, lost or damaged luggage and car rental coverage

The existing earning categories remain, including 2X on eligible American Airlines purchases, car rentals, gas stations, telecom merchants, and cable and satellite providers.

The card also keeps its $99 Companion Certificate after $30,000 in purchases during a cardmember year and renewal, along with a free checked bag and preferred boarding for the cardholder and up to four companions.

Annual Fee Increase

Both cards are going from $99 to $150 per year, an increase of $51.

For existing cardholders, the new benefits begin January 24, 2027, and the higher annual fee will be charged at the next account anniversary after that date.

Dolores Huerta, who turned ‘Sí, se puede’ into a rallying cry for generations, dies at 96



Dolores Huerta, who co-founded the United Farm Workers union to improve working conditions in the nation’s fruit and vegetable fields and coined the phrase “Sí, se puede!” that became a widespread rallying cry, has died. She was 96.

Huerta’s family said she died Wednesday at home.

“We know that many of you around the world share in our mourning, and we will be following up on plans to recognize and celebrate her incredible life and legacy,” they said in a statement shared by her foundation.

Huerta kept a busy schedule well into her 90s, marching in protests and speaking across the country about race, poverty, LGBTQ+ and women’s rights on behalf of her Bakersfield, California-based foundation.

Huerta’s resolve cemented her place in history as one of the nation’s most influential labor leaders, civil rights icons and feminist activists. Her three-word Spanish-language slogan — which translates to “Yes, it can be done” — was grounded in the belief that people who take action can affect change.

Her work over the decades earned her accolades including the Presidential Medal of Freedom, the nation’s highest civilian honor. When President Barack Obama presented the award in 2012, he praised Huerta as a tenacious leader and noted that he had stolen her slogan for his 2008 campaign.

This year, Huerta sent shock waves through the Latino community when she revealed that she was sexually abused in the 1960s by the farmworker movement’s co-founder, César Chavez, leading to the birth of two children, a secret she had kept for 60 years, long after he died.

From the early 1970s on, Huerta’s life partner was Richard Chavez, César’s brother, and together they had four kids. She also had seven children from two earlier marriages.

Huerta said she had kept silent for so long because she feared coming forward would compromise her life’s work and unravel all the progress made for workers.

When asked during a 2026 interview with the news organization Latino USA about keeping the secret, Huerta said: “It was my personal pain, it was my personal problem and, you know, I think it was worth it because it was my cross to bear. I’ll say it that way.”

Homegrown activism

Huerta was born Dolores Clara Fernandez in 1930 in Dawson, New Mexico. Her father was a miner and union activist who won a seat in the state Legislature. Her parents divorced when she was 3, and her mother took her and her brothers to California.

Immersed in a melting pot of Mexican, Filipino, African American, Japanese and Chinese working families, Huerta learned from her mother — who owned a restaurant and hotel — about independence, compassion and activism.

Huerta was a young, energetic elementary school teacher in the agricultural San Joaquin Valley when she decided to answer another calling after growing frustrated by her students’ poor living conditions.

“I couldn’t stand seeing kids come to class hungry and needing shoes,” she said in a 2017 PBS Independent Lens documentary on her life. “I thought I could do more by organizing farmworkers than by trying to teach their hungry children.”

Huerta’s early work with a civil rights group in Stockton resulted in her meeting Chavez. The two wanted to focus more on the plight of farmworkers, so in 1962 they started the National Farm Workers Association, which became United Farm Workers of America a few years later. She was a key leader and negotiator for the union for years.

She was among those who joined Filipino grape pickers on the picket line in what became the five-year “Delano Grape Strike.” With Chavez, she negotiated collective bargaining agreements and contracts with big growers, winning the first health and benefit plans for farmworkers.

Chavez, who died in 1993, once described her as fearless, committed to the cause and tough when it came to negotiations.

On the campaign trail

She met Sen. Robert Kennedy of Massachusetts during his visit to Delano in 1968 and volunteered with his presidential campaign, registering Mexican Americans in California to vote. Huerta was on stage with Kennedy after he won the California primary and he publicly thanked her, moments before he was shot.

The assassination devastated Huerta, but she kept organizing. Huerta was jailed 22 times for union demonstrating.

In 1988, she was seriously injured while protesting Republican presidential candidate George H.W. Bush’s opposition to the UFW grape boycott during his visit to San Francisco.

Caught in a crowd, she was struck by a police officer’s baton, suffered three broken ribs and a pulverized spleen, and required more than a dozen blood transfusions. She reached a settlement with the city to resolve her claims.

After a long recovery, Huerta shifted focus and hit the road to campaign for women’s rights and encourage Latinas to run for office.

She also campaigned for Democratic Presidents Bill Clinton, Obama and Joe Biden. California Gov. Gavin Newsom considered her a close friend.

Fueled by courage

Emilio Huerta, one of Dolores’ 13 children, said during an interview that his mother’s courage drove her life’s work.

“To dedicate your life to building a dream of a union for farmworkers, to take on agriculture, which to this day is still a powerhouse. … That took a lot of guts,” he said.

Huerta learned the art of lobbying politicians, securing financial aid for the unemployed and disability insurance for California farmworkers. She spoke out against toxic pesticides, pushed for amnesty for immigrants in the country illegally and campaigned against federal guest worker programs.

By directing nationwide boycotts of grapes and lettuce in the early 1970s, she helped to create the economic pressure and political climate necessary for California to pass the first state law recognizing farmworkers’ right to collective bargaining.

Among her many accolades, she was the first Latina inducted into the National Women’s Hall of Fame, and she received nine honorary doctorates from U.S. universities. Schools are named in her honor in California, Texas and Colorado. Her image graces many murals, and streets bear her name.

But she didn’t always win favor with more liberal activists.

In 2016 when she endorsed Hillary Rodham Clinton instead of Sen. Bernie Sanders in the presidential Democratic primary, actor Rosario Dawson — a Sanders supporter who played Huerta in a 2014 movie about César Chavez — said Huerta had become “an instrument of the establishment.”

Dawson and Huerta eventually reconciled.

Guitarist Carlos Santana later oversaw a documentary based on Huerta’s life after the pair had a late-night conversation about music while in Hawaii. Santana, a Miles Davis fan, discovered Huerta was a huge fan of bebop legend Charlie Parker.

“I even met Charlie Parker. That’s my claim to fame,” Huerta joked during an interview with The Associated Press when she was 87.

Huerta’s work as a labor movement leader reverberated through the U.S. and beyond, making her name synonymous with civil rights. In the 2025 documentary “Seeds of Change: The Life and Legacy of Dolores Huerta,” she recounted her decades-long activism, and said the inspiration she drew from the women’s movement during the 1970s provided the validation she needed to take the stage with other labor leaders.

“I hope that my legacy will be one of an organizer that organized to fight injustice,” she said in the film. “We want to give our children an inheritance of justice, right, not jewels or property or money because they’ll just fight over it. So the main thing to do is to give them this love for justice — and that is the greatest gift I think that any of us can have.”

___

Associated Press journalist Brian Melley contributed to this report. Former AP journalist Russell Contreras also contributed reporting previously for this story.

Waters’ new AI tool targets one of the pharmaceutical industry’s most tedious tasks


Brook Colangelo, chief information officer at Waters Corp., says the lab equipment company’s newest artificial intelligence tool can help drugmakers speed up their quality testing processes.

On Wednesday, Waters debuted a new AI-powered integration called Peak Integration into its Empower software platform to drastically reduce manual interventions traditionally performed by scientists for quality assurance (QA) and quality control (QC) in drug discovery and manufacturing. These QA/QC processes ensure medicines are safe, effective, and compliant with the Food and Drug Administration and other regulatory standards.

Waters says that the new AI and machine learning capabilities within Empower—which has 500,000 users and supports the release of popular drugs ranging from aspirin to Wegovy—can reduce manual interventions by 95%. Waters also says that the new AI feature improves testing accuracy by 76% and is 50% faster than the prior process.

“The advancements here are around how we take automation and how we take AI to help unlock more human potential in the scientists that are using this technology,” says Colangelo, who has served as CIO at Waters since 2018.

The latest AI/ML innovation from Waters required a bit of patience. Waters worked closely with an undisclosed, top-ten pharmaceutical company for about one-and-a-half years, with much of that time dedicated to securing legal agreements and guaranteeing that there were safe processes in place to exchange data to train the initial AI models.

“Once we got into it and had a novel model that we started training, it actually went pretty quickly from there,” says David Leitham, vice president and general manager of Waters’ informatics software business.

It is the second major AI feature that Waters has announced for Empower, following an AI/ML anomaly detection tool that debuted in February 2025, and also the second major AI announcement from the company in October. Two weeks ago, Waters launched “AI Link,” a software capability that brings Anthropic’s Model Context Protocol—the AI startup’s open standard that connects AI models and agents to software and data through a common interface—to the lab company’s informatics platform.

“We have been less vocal than some of our competitors,” says Colangelo, explaining Waters’ current efforts to laud its AI capabilities.

Leitham says that Waters’ new AI feature, called Peak Integration, targets repetitive, mundane tasks that are “frankly not a good use of the scientist’s time or expertise, but also add variability to the results of the experiment.” A scientist could be tasked with reviewing hundreds of chromatograms, graphs that show separate compounds in a mixture or formulation, but would need to hunt for just one or two that don’t fit the desired profile.

While the general public’s view of AI is shaded by concerns about its impact on jobs, the environment, and even humanity’s future—so much so that President Donald Trump wants to ban the term artificial intelligence in favor of his preferred name, super intelligence—drug discovery is one AI use case that occupies more favorable terrain.

There are hopes that AI can accelerate drug discovery and reduce the $2 trillion, 10-year process of getting medicines approved and into the market, improving everything from research to development to clinical trials and manufacturing, as well as targeting medicines to the most appropriate patients.

Pharmaceutical giants have aggressively announced partnerships with major AI players, including deals between Nvidia and Eli Lilly, Novo Nordisk and OpenAI, and Merck and Alphabet’s Google Cloud, all among the more than three dozen pacts that have been announced throughout 2026, according to Reuters.

“There have been a lot of pharma and life sciences companies that have talked a lot about AI, but not in this area,” says Colangelo of the new Waters’ tool and its focus on QA/QC.

Internally, Colangelo’s AI bets have included giving more than 2,000 Waters employees access to the conversational tool called AI Advisor. In its manufacturing operations, Waters built a scientific data lake to unify historical and current engineering, quality, and production data. AI added to the manufacturing processes provides greater end-to-end traceability and has higher-quality production, Waters says.

Another way Colangelo intends to rely on more AI usage involves the integration of a biosciences and diagnostics solutions business that Waters bought from medical technology firm Becton Dickinson. That deal—which more than doubled the size of Waters—valued the business at $18.8 billion when the deal closed in February.

He says that the Becton Dickinson unit had 8,500 IT employees, though only around 20 joined Waters. And very few employees from other core functions, like human resources and finance, also migrated to Waters following the transaction.

“We have to replace a lot of that work,” says Colangelo, who says he intends to generate efficiencies from AI, though he couldn’t share concrete details at this time. “Instead of doubling the size of the IT team, we’re going to use AI to transform it.”

John Kell

DON’T MISS: Cyber threats don’t stand still—and neither do the startups working to stop them. From AI-powered deception to hidden vulnerabilities, businesses face an increasingly complex security landscape. For the fourth annual Cyber 60, Fortune, Lightspeed Venture Partners, and AWS spotlight the most innovative cybersecurity startups helping companies anticipate threats, strengthen defenses, and protect their operations.

NEWS PACKETS

Anthropic files for IPO. On Monday, the Claude maker filed its S-1 with the SEC, marking the first official step toward what could be one of the largest initial public offerings ever. Anthropic’s market value could reach up to $2 trillion, putting it in the same stratosphere as Elon Musk’s SpaceX,  which closed its first day of trading in June at a $2.1 trillion valuation. The filing showed that Anthropic’s revenue grew 14x to $16.3 billion for the first six months of 2026 versus the prior-year period and that the company holds $131.7 billion in cash and short-term investments, but also infrastructure spending agreements totaling $657 billion. And no big deal: there’s also that headline-grabbing warning that if AI isn’t developed and operated with the proper safeguards, these systems “pose catastrophic or existential risks to humanity.”

Broadcom secures big debt deal; CoreWeave sputters. Semiconductor giant Broadcom, which was reportedly racing to finalize an AI debt deal ahead of Anthropic’s IPO, did so this week by announcing $63 billion in financing commitments that will allow the AI startup to lease specialized chips beginning in 2027. But the Wall Street Journal reports that Broadcom CEO Hock Tan had to step in and personally make calls to bank executives to ease concerns about rising interest rates and the durability of the AI boom. Elsewhere in the market, those concerns have pummeled the stocks of CoreWeave and other neocloud firms—the companies that rent out AI infrastructure—which are also confronting the same worries about interest rates and how bullish the AI thesis should be, while also carrying heavy debt loads.

Apollo’s chief economist: AI has had “Zero payoff” to most American companies. Torsten Slok, the chief economist at asset manager Apollo Global Management, said that AI has delivered “zero financial payoff” to American companies outside of the technology sector. He wrote in a blog post that revenue per worker has risen for the Magnificent Seven tech giants, but has been flat for the other 493 firms in the S&P 500. Slok also asserted that there were no signs that AI has boosted productivity or had an impact on the bottom line. “The question looking ahead is whether, even as models become commoditized, mainstream corporate America can turn increasingly cheap intelligence into higher revenue growth and higher profit margins,” wrote Slok. “That may be harder than it sounds.”

Big Tech’s 3Q earnings to add more clarity to AI spending plans. With earnings due this week from Alphabet, Microsoft, and Amazon, Wall Street will get yet another fresh update on how much these tech giants are committing to AI infrastructure. The trio is projected to report a double-digit increase in revenue for the quarter, but the capital expenditures lines in their financials have dominated headlines over the past several quarters. Meta Platforms, which on Monday announced a $95 billion stock offering to fund its investments in AI, posted better-than-expected Q3 revenue last week and is developing plans to monetize its new Muse AI agent. Meta also disclosed its capital expenditures totaled $34.9 billion during the quarter, compared with $31 billion in the second quarter.

Barclays links job cuts to AI; hires first-ever chief AI officer. Barclays announced it would cut 5,000 jobs, or 5% of the British bank’s total workforce, citing efficiencies gained through the use of AI that led it to trim supporting roles, including software developers. The news came as Barclays reported a 12% increase in quarterly profit that missed Wall Street’s expectations, according to the New York Times. One day later, Anita Tanna—who joined Barclays in 2021 as a managing director—shared that she would become the bank’s chief AI officer, focusing on accelerating AI adoption at the bank.

ADOPTION CURVE

Agentic AI governance frameworks still have some notable gaps. Six out of ten security and technology decision-makers give themselves a passing grade on agentic security, describing their governance measures as “established,” according to a recent survey of more than 3,700 professionals by cloud-based software provider ServiceNow.

And yet, 90% of organizations say they had an agentic security incident in the past year, and fewer than half of these technology leaders say the governance frameworks that they’ve established explicitly cover key elements of AI agent deployment: inventory, ownership, and permissions; real-time monitoring; and accountability.

Nadir Izrael, ServiceNow’s global VP of cybersecurity and risk products, tells Fortune that a good starting point is to establish that no agents can run without approval from the business. Technologists also need to embrace a discovery mindset to uncover where non-human identities may reside across every piece of hardware, cloud workload, or software-as-a-service product, according to Izrael. From there, control planes need to be established so that an IT team can quickly stop an agent when things go awry, he adds.

The study found that only one in five tech leaders say their companies have a single accountable owner for agentic AI governance. This can create a divide in which the chief information security officer looks at agentic AI as a potential attack surface, but the chief AI officer is more incentivized to promote adoption, while also balancing governance and controls.

“A broad platform that can cater to all these different personas is critical,” says Izrael. “The personas have different views and different outcomes, but the underlying data and governance are one and the same.”

Courtesy of ServiceNow

JOBS RADAR

Hiring:

– Leidos is seeking a government services CTO, based in Reston, Virginia. Posted salary range: $154.1K-$278.5K/year.

– FairSquare is seeking a chief information and AI officer, based in San Diego. Posted salary range: $290K-$375K/year.

– Munchkin is seeking a VP of technology and AI, based in Los Angeles. Posted salary range: $285K-$350K/year.

– Kapitus is seeking a SVP of data, AI strategy, and transformation, based in Arlington, Virginia. Posted salary range: $187.2K-$300.3K/year.

Hired:

– Tractor Supply announced the appointment of Fahim Siddiqui as chief technology and digital officer, effective Monday, where he will lead the farm and ranch retailer’s enterprise technology and digital organizations. Previously, Siddiqui served as CIO at home-improvement retailer Home Depot from April 2022 to May 2025. He also held senior leadership roles at Staples, Vidyo, and Intralinks.

– Avantor appointed Mikey Santiago as its CIO, leading the IT strategy and advancing the digital transformation agenda for the life science tools company. Most recently, Santiago served as CIO at healthcare company Danaher, a role he held since 2023. He was also previously CIO at Cytiva and Beckman Coulter.

– Heritage Financial appointed Pat Casey to the role of CIO, effective November 2. Prior to joining the Washington-based bank, Casey held senior technology roles at Kite Realty Group, CNO Financial Group, Ahold Delhaize, and OfficeMax/Office Depot.

– Ardent Health named Gaurav Khanna to the role of chief digital and information officer. Prior to joining the hospital operator, Khanna served as VP and segment CIO for Humana’s healthcare services business, CenterWell Pharmacy. He was previously the chief information and digital officer for Contessa Health.

– Toro announced that Neal M. Lackritz would join the landscaping equipment company as CTO, effective November 2, a newly created role at the manufacturer. Lackritz joins Toro from pet-care technology firm Whisker, where he had served as VP of engineering. Earlier in his career, he held technology roles at Ariens, Genesis Motion Solutions, Apple. and Bose.

– Firm360 announced the appointment of Richard Calhoun as chief product officer, a newly created role at the accounting software company. Most recently, he served as CPO at software firm Stratus. Calhoun also previously served as a senior technology leader at OrgChart, BigTime Software, and Projector PSA.

– PairSoft named Vijay Vidiyala to the role of chief product and technology officer, overseeing the financial automation software company’s product and engineering teams. Most recently, Vidiyala led product, engineering, and operations teams across the U.S., Europe, and India at enterprise software firm Model N.

– BrightStar Care appointed Amer Waheed to serve as CTO. He joins the in-home care services provider after most recently serving as CTO at healthcare company Fuze Health. He also previously served as CTO at home services franchise company Neighborly.

What Is Strategy? It’s a Lot Simpler Than You Think



To many people, strategy is a total mystery. But it’s really not complicated, says Harvard Business School’s Felix Oberholzer-Gee, author of “Better, Simpler Strategy”.

00:00 To many people, strategy is a mystery.
00:25 Strategy does not start with a focus on profit.
00:52 It’s about creating value.
01:00 There’s a simple tool to help visualize the value you create: the value stick.
01:30 What is willingness-to-pay?
02:30 What is willingness-to-sell?
03:14 Remind me: Where does profit come in again?
03:48 How do I raise willingness-to-pay?
05:00 And how do I lower willingness-to-sell?
06:18 Real world example: Best Buy’s dramatic turnaround

Companies should simplify and focus on two value drivers, he argues: customer satisfaction and employee satisfaction. By aligning strategic initiatives on these alone, leaders make their workers’ jobs less complicated and improve customer experiences.

Oberholzer-Gee is the author of the Harvard Business Review article “Eliminate Strategic Overload” ( as well as the book “Better, Simpler Strategy: A Value-Based Guide to Exceptional Performance” (

Produced and edited by Scott LaPierre
Video by Dave Di Iulio and Elie Honein
Animation by Alex Belser

Follow Harvard Business Review:

Sign up for Newsletters:

#HarvardBusinessReview #Strategy #WhatIsStrategy

Copyright © 2022 Harvard Business School Publishing. All rights reserved.

source

Mortgage arrears to rise further, but losses manageable: CIBC




Mortgage delinquencies are expected to rise further as renewals continue, but CIBC says other credit indicators show little evidence of broader deterioration.

Why Colleges Can’t Just Cut Costs: The 3 Things That Actually Lower The Price


Key Points
  • Real net tuition at public four-year colleges has fallen 48% since 2012-13. The price problem today is housing, fees, and the school you pick, not tuition inflation.
  • Most “just cut costs” ideas are worth hundreds of dollars a year per student, not thousands. Shutting down athletics is the biggest single line, at roughly $800 to $1,700 a year at a typical non-Power public.
  • Only four things cut what a degree actually costs: buying less time, starting at a cheaper school and transferring, changing how you take classes, and not paying for campus housing. Families can act on all four without waiting for a college to change.

I’ve spent almost 20 years writing about student loans and how to pay for college. The one thing I hear more than anything else, from readers, from parents in our Facebook groups, from reporters, is some version of “college just costs too much.” And the follow-up is always the same: “Schools need to cut costs.“

I completely agree that schools need to cut costs and make higher education more affordable for students. The problem is, they really can’t.

We pulled the research on every idea I’ve ever heard for lowering the cost of college: cut administrators, shut down sports, stop building dorms, go online, freeze tuition, send more state money, make Ivy League schools like Harvard spend their endowments. Then we ran the numbers on what each one would save a student.

The answer is a challenging pill for most families to swallow: there simply aren’t many levers left for colleges to pull, and most of the ones that exist are worth a few hundred dollars a year. Picking up dollar bills gets you to $100 if you find 100 of them. The problem is there aren’t 100 of them on the ground, and some of the bills are IOUs that move the cost to someone else.

The bigger surprise is that the cost of college families pay at public universities got cheaper – but families don’t realize it because it’s a black box. The sticker price went up, and the real net price went down. What went up is everything around tuition: housing, meal plans, fees, and the gap between a $25,830 year at the University of Florida and a $54,674 year at UC Berkeley.

Only four things in the research move the needle for a family – but they all fall on college buyers, not the schools themselves: buying less time, starting somewhere cheaper, changing how you take classes, and skipping the dorm.

Everything below is the breakdown, lever by lever, with the trade-offs for each.

.tci-tactics{border:2px solid #141414;border-radius:8px;overflow:hidden;margin:24px 0;font-family:inherit;color:#141414} .tci-tactics .hd{background:#141414;color:#fff;padding:12px 18px;font-weight:700;font-size:1.05em} .tci-tactics .hd span{color:#f6c061} .tci-tactics table{width:100%;border-collapse:collapse;font-size:.95em} .tci-tactics th{background:#f9f7f5;text-transform:uppercase;font-size:.78em;letter-spacing:.04em;text-align:left;padding:10px 14px;border-bottom:1px solid #e5e0d8} .tci-tactics td{padding:10px 14px;border-bottom:1px solid #e5e0d8;vertical-align:middle} .tci-tactics td:first-child{font-weight:700} .tci-tactics tr:nth-child(even) td{background:#fcfbf9} .tci-tactics .ft{background:#f9f7f5;color:#8a8378;font-size:.8em;padding:8px 14px} @media (max-width:640px){.tci-tactics thead{display:none}.tci-tactics tr{display:block;border-bottom:2px solid #e5e0d8;padding:6px 0}.tci-tactics td{display:flex;justify-content:space-between;align-items:center;gap:10px;border:0;padding:6px 14px}.tci-tactics td::before{content:attr(data-l);font-weight:700;color:#55504a;font-size:.85em}.tci-tactics td:first-child::before{content:none}}

Every Tactic For Cutting College Costs, At A Glance
Tactic Would It Save Money? Savings Per Student Per Year
Cut Administrative Staff Yes $450 To $905
Shut Down College Sports Yes $800 To $1,700
Cut Programs And Merge Campuses No Under $100
Stop Building New Dorms No $120
Freeze Tuition No Shifts To Fees And Out-Of-State Students
More State Funding A Little $60 To $320 Per $1,000 Of State Money
Federal Loan Caps Unproven $0 Documented So Far
Harvard And Yale Go Free Yes, For 0.8% Of Students $87,150 At Yale, $0 Everywhere Else
Earn Credits Before College Yes $25,850 For Each Year Skipped
Start At Community College And Transfer Yes $13,554 At UC Prices, $5,070 At Cal State
Three-Year Degree Yes $25,850 For The Year Skipped
Online Or Self-Paced Program Yes $1,100 To $5,000+
Skip The Dorm Yes $9,300 To $15,200
The College Investor. Figures are explained and sourced in each section below.

Table of Contents

Has College Actually Gotten More Expensive?
Where Does The Tuition Money Actually Go?
Could Colleges Cut Administrative Costs?
What Would Shutting Down College Sports Save Students?
Would Cutting Programs And Merging Campuses Lower Tuition?
Why Are Dorms And Meal Plans So Expensive?
Does More State Funding Lower Tuition?
Could Federal Loan Caps Force Prices Down?
What If Harvard And Yale Just Made College Free?
What Are The Four Things That Actually Lower The Cost Of College?
How Families Can Use This To Pay Less
Frequently Asked Questions

Has College Actually Gotten More Expensive?

It’s important that we talk about college the same way:

  • Cost: What the school actually has to pay to educate a student
  • Sticker Price: The list price of a college
  • Net Price: What a family actually pays after financial aid

Sticker prices rose. Real net tuition fell. At public four-year colleges, net tuition and fees peaked at $4,450 in 2012-13 and sit at an estimated $2,300 for 2025-26 in today’s dollars, according to the College Board’s Trends in College Pricing (PDF File). That’s a 48% drop in what the average first-time student actually pays after grants.

The 30-year story and the 10-year story point in opposite directions. Real sticker tuition at public four-years rose 101% over 30 years. Over the last 10 years it fell 7%, and at community colleges it fell 10%. Grant aid has exceeded community college tuition since 2009-10, which is why net tuition there is negative $1,190.

Public college has always been heavily subsidized, and the chart below is the long version of that story. In 1980, students covered about 21% of what public colleges took in to educate them, and in FY2025 they covered 38.4%, per SHEEO’s State Higher Education Finance report. Even at full sticker, a public four-year student has never paid what the school spends. The spending line is SHEEO’s measure of state money plus net tuition per full-time student, which leaves out housing, research, and hospitals, so it understates the full number in the next section on where the money goes.

.tci-price-chart{border:2px solid #141414;border-radius:8px;overflow:hidden;margin:24px 0;font-family:inherit;color:#141414;background:#fff} .tci-price-chart .hd{background:#141414;color:#fff;padding:12px 18px;font-weight:700;font-size:1.05em} .tci-price-chart .hd span{color:#f6c061} .tci-price-chart .body{padding:6px 10px 2px} .tci-price-chart .ft{background:#f9f7f5;color:#8a8378;font-size:.8em;padding:8px 14px;line-height:1.45}

Public Four-Year College: What’s Spent, The Sticker, And What Students Pay
1995-96 To 2025-26
Spent per student (state money plus net tuition) Sticker tuition and fees Net tuition and fees after grants $0$5,000$10,000$15,000$20,0001995-962000-012005-062010-112015-162020-212025-26 $19,541$11,950$2,300 $5,940 $17,294 $4,030 Peak $4,450
2025 dollars, in-state public four-year. Source: College Board, SHEEO. The College Investor.

Private colleges are running the same play with bigger numbers. The average discount rate for first-year students hit 54.5% in 2024-25 and an estimated 57.1% in 2025-26, per NACUBO, with 90% of first-year students getting institutional aid. A $45,000 sticker overstates the average student’s bill by about $28,000. The most expensive colleges on our list almost never collect their list price.

.tci-net-price{border:2px solid #141414;border-radius:8px;overflow:hidden;margin:24px 0;font-family:inherit;color:#141414} .tci-net-price .hd{background:#141414;color:#fff;padding:12px 18px;font-weight:700;font-size:1.05em} .tci-net-price .hd span{color:#f6c061} .tci-net-price table{width:100%;border-collapse:collapse;font-size:.95em} .tci-net-price th{background:#f9f7f5;text-transform:uppercase;font-size:.78em;letter-spacing:.04em;text-align:left;padding:10px 14px;border-bottom:1px solid #e5e0d8} .tci-net-price td{padding:10px 14px;border-bottom:1px solid #e5e0d8;vertical-align:top} .tci-net-price tr:nth-child(even) td{background:#fcfbf9} .tci-net-price .ft{background:#f9f7f5;color:#8a8378;font-size:.8em;padding:8px 14px} @media (max-width:640px){.tci-net-price thead{display:none}.tci-net-price tr{display:block;border-bottom:2px solid #e5e0d8;padding:6px 0}.tci-net-price td{display:flex;justify-content:space-between;border:0;padding:6px 14px}.tci-net-price td::before{content:attr(data-l);font-weight:700;color:#55504a;padding-right:12px}}

Sticker Price Vs. Net Price By College Type, 2025-26
College Type Tuition And Fees Housing And Food Net Tuition And Fees
Public Two-Year $4,150 $10,850 -$1,190
Public Four-Year (In-State) $11,950 $13,900 $2,300
Public Four-Year (Out-Of-State) $31,880 $13,900 Not Reported
Private Nonprofit Four-Year $45,000 $15,920 $16,910
Source: College Board, Trends in College Pricing 2025. Net figures are for first-time full-time students in 2025 dollars. The College Investor.

Where Does The Tuition Money Actually Go?

Public colleges spent $49,372 per full-time student in 2021-22, and only 26% of it went to instruction. That’s up from $36,205 in 2009-10 in constant dollars, according to NCES Digest Table 334.10. So cost kept climbing while the price students pay fell. Someone absorbed the gap, and the answer is states through aid, colleges through discounting, and families through student loans.

The fastest-growing lines since 2009-10 weren’t professors. Hospital services grew 109% per student, net grant aid 57%, academic support 33%, student services 32%, and institutional support (central administration) 28%. Instruction grew 12%.

The honest way to read this for an undergraduate is to strip out hospitals and research, which are enormous at flagships and have nothing to do with the cost of a bachelor’s degree.

The cost driver that best fits the last decade is the least exciting one. Benefit costs per employee at public colleges grew about 4% a year from 2002 to 2010 while salaries grew under 1%, and the Delta Cost Project (PDF File) called rising benefits “the main driver of higher compensation costs.” Public enrollment is still 7.2% below its 2011 peak per SHEEO’s State Higher Education Finance report.

The costs of buildings, pensions, debt, and tenured faculty are being spread over fewer students.

That is the cost of the people, not the number of people. It’s also the setup for the next question, because when readers say “cut administrative costs,” this is the line they’re pointing at whether they know it or not. Our own analysis of administrative staffing found non-academic staff average about 10% of enrollment once you remove hospital and graduate workers. The issue is their costs.

.tci-spend{border:2px solid #141414;border-radius:8px;overflow:hidden;margin:24px 0;font-family:inherit;color:#141414} .tci-spend .hd{background:#141414;color:#fff;padding:12px 18px;font-weight:700;font-size:1.05em} .tci-spend .hd span{color:#f6c061} .tci-spend table{width:100%;border-collapse:collapse;font-size:.95em} .tci-spend th{background:#f9f7f5;text-transform:uppercase;font-size:.78em;letter-spacing:.04em;text-align:left;padding:10px 14px;border-bottom:1px solid #e5e0d8} .tci-spend td{padding:10px 14px;border-bottom:1px solid #e5e0d8} .tci-spend tr:nth-child(even) td{background:#fcfbf9} .tci-spend tr.tot td{background:#f6c061;font-weight:700} .tci-spend .ft{background:#f9f7f5;color:#8a8378;font-size:.8em;padding:8px 14px} @media (max-width:640px){.tci-spend thead{display:none}.tci-spend tr{display:block;border-bottom:2px solid #e5e0d8;padding:6px 0}.tci-spend td{display:flex;justify-content:space-between;border:0;padding:6px 14px}.tci-spend td::before{content:attr(data-l);font-weight:700;color:#55504a;padding-right:12px}}

Where Public Colleges Spend Per Student, 2021-22
Spending Category Per Full-Time Student Growth Since 2009-10
Instruction $12,850 +12%
Hospital Services $7,648 +109%
Institutional Support (Administration) $4,527 +28%
Academic Support $3,889 +33%
Auxiliaries (Housing And Dining) $3,746 Not Reported
Net Grant Aid $3,127 +57%
Student Services $2,663 +32%
All Spending $49,372 +36%
Source: NCES Digest of Education Statistics, Table 334.10, constant dollars. The College Investor.

Could Colleges Cut Administrative Costs?

.tci-verdict{border:2px solid #141414;border-left:10px solid #f6c061;border-radius:8px;background:#f9f7f5;padding:14px 18px;margin:18px 0 22px;font-family:inherit;color:#141414;display:grid;grid-template-columns:1fr 1fr;gap:12px 24px} .tci-verdict .q{font-size:.76em;text-transform:uppercase;letter-spacing:.05em;color:#55504a;font-weight:700;margin-bottom:5px} .tci-verdict .a{font-size:1.25em;font-weight:700;line-height:1.2} .tci-verdict .pill{display:inline-block;padding:4px 12px;border-radius:999px;font-size:.78em;font-weight:700;vertical-align:middle} .tci-verdict .n{grid-column:1 / -1;font-size:.9em;color:#55504a;border-top:1px solid #e5e0d8;padding-top:10px;margin-top:2px} @media (max-width:640px){.tci-verdict{grid-template-columns:1fr}}

Tactic
Cut Administrative Costs
Would It Save Money?
Yes
How Much Per Student Per Year
$450 To $905
The Catch
The growth is in benefits and student services, not deans, and nothing forces the savings onto the tuition line.

Yes, and a 10% to 20% cut to central administration would save about $450 to $900 per student per year. Institutional support was $4,527 per full-time student at public colleges in 2021-22, so the math is simple. Spread the same cut across every overhead line (administration, student services, academic support) and the ceiling rises to $1,108 to $2,216 per student.

Those are budget savings, not tuition cuts, because nothing forces a college to pass them to the tuition line.

The “bloat” most people picture is more deans. The data say otherwise. Executive and managerial staff per 1,000 students at public research universities fell from 13 to 11 between 2000 and 2012, while professional staff in advising, IT, counseling, compliance, and fundraising grew everywhere, per the Delta Cost Project.

The administrative cost that climbed is what each employee costs, and that’s where Mark Kantrowitz’s staffing analysis and I land in the same place: this is a compensation story.

California is the clearest example. Compensation is about 75% of core spending at both the UC and Cal State systems. UC salary spending grew 5.9% a year and benefits 5.3% a year from 2015-16 to 2024-25, and every 1% raise costs UC about $55 million, per the Legislative Analyst’s Office (PDF File).

Cal State’s CalPERS employer contribution for staff is now 32% of pay, up from 18.2% in 2011-12. A dollar of salary in 2011 cost the system $1.18. Today it costs $1.32 before health care, and that’s the kind of increase behind UC’s cohort tuition plan, which took entering-cohort tuition and fees from $12,570 in 2022-23 to $15,588 in 2026-27.

That’s administrative bloat in the sense that matters: the same people cost more. The reason a chancellor can’t fix it is that pensions cover faculty too, and California’s courts protect accrued public pension benefits from being cut. The legislature owns that lever, not the campus.

Real administrative cuts land in single digits, like the University of Arizona’s 7.5% administrative reduction after a $177 million shortfall or Syracuse’s administrative review after its first deficit in years.

The con here is that most of the professional staff growth is stuff students and parents asked for. Mental health counselors, financial aid officers, disability services, Title IX staff, and cybersecurity teams are “administration” in the data. Cut them and the complaint changes from cost to service, which is what happened when West Virginia University cut 28 majors and 143 faculty jobs in 2023 to close a $45 million budget gap.

The playbook for paying your college bill doesn’t change much either way, because the savings don’t reach the bill.

.tci-admin{border:2px solid #141414;border-radius:8px;overflow:hidden;margin:24px 0;font-family:inherit;color:#141414} .tci-admin .hd{background:#141414;color:#fff;padding:12px 18px;font-weight:700;font-size:1.05em} .tci-admin .hd span{color:#f6c061} .tci-admin table{width:100%;border-collapse:collapse;font-size:.95em} .tci-admin th{background:#f9f7f5;text-transform:uppercase;font-size:.78em;letter-spacing:.04em;text-align:left;padding:10px 14px;border-bottom:1px solid #e5e0d8} .tci-admin td{padding:10px 14px;border-bottom:1px solid #e5e0d8} .tci-admin tr:nth-child(even) td{background:#fcfbf9} .tci-admin .ft{background:#f9f7f5;color:#8a8378;font-size:.8em;padding:8px 14px} @media (max-width:640px){.tci-admin thead{display:none}.tci-admin tr{display:block;border-bottom:2px solid #e5e0d8;padding:6px 0}.tci-admin td{display:flex;justify-content:space-between;border:0;padding:6px 14px}.tci-admin td::before{content:attr(data-l);font-weight:700;color:#55504a;padding-right:12px}}

What Cutting Overhead Would Save Per Student
If A Public College Cut Spending Base Per Student Savings Per Student Per Year
Central Administration By 10% $4,527 $453
Central Administration By 20% $4,527 $905
All Overhead By 10% $11,079 $1,108
All Overhead By 20% $11,079 $2,216
Source: NCES Digest Table 334.10, 2021-22, public institutions. Overhead is institutional support, academic support, and student services. The College Investor.

What Would Shutting Down College Sports Save Students?

.tci-verdict{border:2px solid #141414;border-left:10px solid #f6c061;border-radius:8px;background:#f9f7f5;padding:14px 18px;margin:18px 0 22px;font-family:inherit;color:#141414;display:grid;grid-template-columns:1fr 1fr;gap:12px 24px} .tci-verdict .q{font-size:.76em;text-transform:uppercase;letter-spacing:.05em;color:#55504a;font-weight:700;margin-bottom:5px} .tci-verdict .a{font-size:1.25em;font-weight:700;line-height:1.2} .tci-verdict .pill{display:inline-block;padding:4px 12px;border-radius:999px;font-size:.78em;font-weight:700;vertical-align:middle} .tci-verdict .n{grid-column:1 / -1;font-size:.9em;color:#55504a;border-top:1px solid #e5e0d8;padding-top:10px;margin-top:2px} @media (max-width:640px){.tci-verdict{grid-template-columns:1fr}}

Tactic
Shut Down College Sports
Would It Save Money?
Yes
How Much Per Student Per Year
$800 To $1,700
The Catch
Students see the money only if the athletics fee is cut, which no school in the record has done after a downgrade.

At a typical Group of Five public university, students subsidize athletics at about $1,300 to $1,700 a year. At an FCS school it’s $840 to $1,120. Only 22 of roughly 350 Division I programs took in more than they spent in 2023-24, and 20 of those were in the Power conferences, according to a July 2026 GAO analysis (PDF File) of NCAA data.

For most students, college sports are the largest single subsidy they can point to on their bill, and our earlier look at the GAO finding that 94% of programs lose money showed who covers the gap.

The math uses GAO’s median “institutional contribution,” which is student fees plus direct university support after the department’s own revenue. That figure is $25.9 million a year at a non-Power FBS school. Divide by 20,000 undergraduates and you get $1,295 per student, or $1,727 at 15,000. For an FCS school the median is $16.8 million, or $840 to $1,120 per student. At Division II, GAO puts it at about $2,850 per undergraduate. At James Madison, the real-world version is $55.54 million in mandatory athletic fees from 21,006 undergraduates, about $2,644 each, the most of any school in the country.

The House settlement is making this worse, not better. Schools can now pay athletes up to $20.5 million a year, and the bill is landing on students. Clemson added its first-ever athletics fee at $300 a year in fall 2025, West Virginia added $250, and Virginia Tech’s fee is rising from $732 to $1,032 by 2029, per Athletic Business. North Texas students voted down an increase 57 to 43.

The $1.77 billion athletes earned in the first year of revenue sharing is partly coming out of the pockets of students who never set foot in the stadium.

Dropping a division saves less than shutting the whole thing down. Moving a Group of Five program to Division II (median subsidy about $7 million) saves roughly $945 to $1,260 per undergraduate. Conference payouts disappear on the way down, some support is in-kind and doesn’t vanish, and no school in the record cut its student fee after a downgrade.

UAB dropped football in December 2014 and brought it back six months later after donors pledged money. Hartford’s own consultant estimated it would still lose $3.8 million a year in Division III against $13 million in Division I, and the Protect College Sports Act that passed the Senate does nothing to change that math.

The counterarguments are real but smaller than fans think. A top-20 football finish raises applications about 2.5% and a championship 7% to 8%, per the Pope and Pope study (PDF File). Donors, legislatures, and Title IX all complicate a partial exit.

My honest take: the ask isn’t “shut down sports.” It’s “put the athletics fee as its own line on the bill and let students vote on it,” because the schools that have done that have mostly lost the vote.

.tci-ath{border:2px solid #141414;border-radius:8px;overflow:hidden;margin:24px 0;font-family:inherit;color:#141414} .tci-ath .hd{background:#141414;color:#fff;padding:12px 18px;font-weight:700;font-size:1.05em} .tci-ath .hd span{color:#f6c061} .tci-ath table{width:100%;border-collapse:collapse;font-size:.95em} .tci-ath th{background:#f9f7f5;text-transform:uppercase;font-size:.78em;letter-spacing:.04em;text-align:left;padding:10px 14px;border-bottom:1px solid #e5e0d8} .tci-ath td{padding:10px 14px;border-bottom:1px solid #e5e0d8} .tci-ath tr:nth-child(even) td{background:#fcfbf9} .tci-ath .ft{background:#f9f7f5;color:#8a8378;font-size:.8em;padding:8px 14px} @media (max-width:640px){.tci-ath thead{display:none}.tci-ath tr{display:block;border-bottom:2px solid #e5e0d8;padding:6px 0}.tci-ath td{display:flex;justify-content:space-between;border:0;padding:6px 14px}.tci-ath td::before{content:attr(data-l);font-weight:700;color:#55504a;padding-right:12px}}

What Students Pay For College Sports, 2023-24
Division Median Subsidy (Fees Plus University Support) Per Student At 20,000 Undergrads Per Student At 15,000 Undergrads
Power Conference $18.1 Million $905 $1,207
Group Of Five (FBS) $25.9 Million $1,295 $1,727
FCS $16.8 Million $840 $1,120
Division II $7 Million GAO: About $2,850 GAO: About $2,850
Source: GAO-26-108640 medians from NCAA data. Per-student figures divide the median subsidy by an assumed undergraduate enrollment. Power schools usually enroll 30,000 or more. The College Investor.

Would Cutting Programs And Merging Campuses Lower Tuition?

.tci-verdict{border:2px solid #141414;border-left:10px solid #f6c061;border-radius:8px;background:#f9f7f5;padding:14px 18px;margin:18px 0 22px;font-family:inherit;color:#141414;display:grid;grid-template-columns:1fr 1fr;gap:12px 24px} .tci-verdict .q{font-size:.76em;text-transform:uppercase;letter-spacing:.05em;color:#55504a;font-weight:700;margin-bottom:5px} .tci-verdict .a{font-size:1.25em;font-weight:700;line-height:1.2} .tci-verdict .pill{display:inline-block;padding:4px 12px;border-radius:999px;font-size:.78em;font-weight:700;vertical-align:middle} .tci-verdict .n{grid-column:1 / -1;font-size:.9em;color:#55504a;border-top:1px solid #e5e0d8;padding-top:10px;margin-top:2px} @media (max-width:640px){.tci-verdict{grid-template-columns:1fr}}

Tactic
Cut Programs And Merge Campuses
Would It Save Money?
No
How Much Per Student Per Year
Under $100
The Catch
Most eliminated programs had zero students, and mergers save well under 1% of a system’s budget.

Almost never. The 2025-26 wave of program eliminations saved no documented dollars, because most of the programs cut had few or zero students. Of the 75 degree programs Indiana eliminated under its 2025 law, 68 had zero students enrolled, per the Indiana Capital Chronicle. Syracuse’s provost said its 93-program sunset “was not a cost-cutting exercise.” Penn State’s 47 program closures follow the same pattern.

Mergers save real money in very small amounts. Georgia consolidated 14 institutions into 7 starting in 2011 and had redirected about $24 million by 2017, under 1% of an $8.8 billion budget, per the Chronicle of Higher Education. Pennsylvania’s PennWest merger beat its personnel savings target and then missed its enrollment projection by 4,800 students and its tuition revenue by $53 million. Penn State’s seven closing branch campuses needed $40 million a year to keep open, and closing them strands students more than it lowers anyone’s bill.

The colleges closing in 2026 remove high-cost seats, but nobody has measured whether the displaced students end up paying less.

Catalog cleanup is good management. It isn’t a tuition cut, and any school that tells you otherwise is counting savings it can’t show you.

Why Are Dorms And Meal Plans So Expensive?

.tci-verdict{border:2px solid #141414;border-left:10px solid #f6c061;border-radius:8px;background:#f9f7f5;padding:14px 18px;margin:18px 0 22px;font-family:inherit;color:#141414;display:grid;grid-template-columns:1fr 1fr;gap:12px 24px} .tci-verdict .q{font-size:.76em;text-transform:uppercase;letter-spacing:.05em;color:#55504a;font-weight:700;margin-bottom:5px} .tci-verdict .a{font-size:1.25em;font-weight:700;line-height:1.2} .tci-verdict .pill{display:inline-block;padding:4px 12px;border-radius:999px;font-size:.78em;font-weight:700;vertical-align:middle} .tci-verdict .n{grid-column:1 / -1;font-size:.9em;color:#55504a;border-top:1px solid #e5e0d8;padding-top:10px;margin-top:2px} @media (max-width:640px){.tci-verdict{grid-template-columns:1fr}}

Tactic
Stop Building New Dorms
Would It Save Money?
No
How Much Per Student Per Year
$120
The Catch
A construction freeze in 2000 would have saved $4,193 a year. Real room and board stopped growing a decade ago, so a freeze today saves almost nothing.

Room and board is one of the biggest drivers of rising college costs, and more and more colleges are making it a required expense.

Because housing and dining have to pay for themselves, schools have to pass on this cost including every dollar of construction debt. Campus housing is an “auxiliary enterprise,” which means rents and meal plans must cover each building’s share of debt service, maintenance, and depreciation with no state money, as the University System of Georgia’s procedures manual spells out.

New student housing in California now averages $251,000 per bed and runs up to $400,000, per EdSource. 

Housing and food is now the biggest number on a public bill. It’s $13,900 at public four-years in 2025-26 against $11,950 for tuition and fees, and it rose 4.4% this year while tuition rose 2.9%. Sector-wide debt service runs about $48 billion a year, roughly $750 per student at publics, and at Salem State students pay over $3,300 each toward building debt, figures Moody’s and a faculty task force reported through the Hechinger Report.

The average meal plan runs about $5,656 for nine months, against roughly $2,200 to $2,800 of groceries on the USDA Thrifty Food Plan for the same period, a comparison that shows why families spent $34,019 on college last year.

I went into this believing that if every school stopped building dorms and only maintained what it had, prices would stabilize. The numbers half agree. If room and board had tracked inflation since 2000-01, a public four-year student would pay about $4,193 less a year today, per NCES Table 330.10. From a 2015-16 starting point, the gap is $120. Real room and board stopped growing a decade ago, and a third of the real growth since 2000 is food, not buildings.

A construction freeze would have saved a lot of money in 2000 and would save almost nothing now, while the student housing shortage pushes more students into private apartments that cost more than the dorm.

The amenities race is real, and it’s rational from the college’s side. Students will pay for amenities, and the ones who want them most are wealthier and less academically focused, according to the Jacob, McCall, and Stange study (PDF File) on colleges as country clubs.

LSU’s $85 million rec center tripled the rec fee to $200 a semester. Student fees at public four-years rose 95% from 2000 to the mid-2010s, faster than tuition, which is why I tell families to read the fee schedule before the tuition page.

Then there’s the part that makes the “skip the dorm” lever harder every year. A growing list of schools now requires two years on campus. Cal Poly phased in a sophomore requirement starting in 2020-21 while its own spokesperson acknowledged University Housing was still paying off debt from new apartments, per Mustang News. Michigan State reinstated its two-year rule for fall 2021 and said the added revenue would be reinvested in housing, a policy its student government later called one “primarily to increase revenue.”

San Diego State’s Sophomore Success Program requires non-local sophomores on campus, and Sacramento State starts a two-year requirement in 2026.

Former college finance officials I’ve interviewed describe the mechanism plainly: when a school borrows to build housing, the occupancy projection is the collateral, and a residency requirement is how you guarantee the projection. This cost is one of the six biggest money derailers in college that families never see coming.

.tci-rb{border:2px solid #141414;border-radius:8px;overflow:hidden;margin:24px 0;font-family:inherit;color:#141414} .tci-rb .hd{background:#141414;color:#fff;padding:12px 18px;font-weight:700;font-size:1.05em} .tci-rb .hd span{color:#f6c061} .tci-rb table{width:100%;border-collapse:collapse;font-size:.95em} .tci-rb th{background:#f9f7f5;text-transform:uppercase;font-size:.78em;letter-spacing:.04em;text-align:left;padding:10px 14px;border-bottom:1px solid #e5e0d8} .tci-rb td{padding:10px 14px;border-bottom:1px solid #e5e0d8} .tci-rb tr:nth-child(even) td{background:#fcfbf9} .tci-rb .ft{background:#f9f7f5;color:#8a8378;font-size:.8em;padding:8px 14px} @media (max-width:640px){.tci-rb thead{display:none}.tci-rb tr{display:block;border-bottom:2px solid #e5e0d8;padding:6px 0}.tci-rb td{display:flex;justify-content:space-between;border:0;padding:6px 14px}.tci-rb td::before{content:attr(data-l);font-weight:700;color:#55504a;padding-right:12px}}

If Room And Board Had Only Risen With Inflation
Freeze Starting In Public Four-Year Student Would Pay Less By (Per Year) Share Of Today’s Bill
1995-96 $5,600 18% Of Cost Of Attendance
2000-01 $4,193 18% Of Tuition Plus Room And Board
2005-06 $2,970 10% Of Cost Of Attendance
2015-16 $120 Under 1%
Source: NCES Digest Table 330.10 (2000-01 baseline, 2023-24 dollars) and College Board Trends 2025 (other baselines, 2025 dollars). The College Investor.

Does More State Funding Lower Tuition?

.tci-verdict{border:2px solid #141414;border-left:10px solid #f6c061;border-radius:8px;background:#f9f7f5;padding:14px 18px;margin:18px 0 22px;font-family:inherit;color:#141414;display:grid;grid-template-columns:1fr 1fr;gap:12px 24px} .tci-verdict .q{font-size:.76em;text-transform:uppercase;letter-spacing:.05em;color:#55504a;font-weight:700;margin-bottom:5px} .tci-verdict .a{font-size:1.25em;font-weight:700;line-height:1.2} .tci-verdict .pill{display:inline-block;padding:4px 12px;border-radius:999px;font-size:.78em;font-weight:700;vertical-align:middle} .tci-verdict .n{grid-column:1 / -1;font-size:.9em;color:#55504a;border-top:1px solid #e5e0d8;padding-top:10px;margin-top:2px} @media (max-width:640px){.tci-verdict{grid-template-columns:1fr}}

Tactic
Send Colleges More State Money
Would It Save Money?
A Little
How Much Per Student Per Year
$60 To $320 Per $1,000 Of State Money
The Catch
Only 6 to 32 cents of each new state dollar reaches in-state tuition. Florida’s low price is a statute plus taxpayers, not a lower cost.

Only a little. The best studies find that 6 to 32 cents of every added state dollar reaches in-state tuition, and the rest gets spent. Webber’s 2017 study found a $1,000 per-student cut raised tuition $257, and older work found 6 to 10 cents on the dollar.

State funding per student in FY2025 was 9.2% above 2008 and total appropriations hit a record $130.7 billion, per SHEEO. The “state disinvestment” story that explained the 2000s ended around 2012 nationally, even though 24 states still fund below 2008 and state-by-state aid varies a lot.

Florida is the case that’s going viral right now, and it deserves a closer look. The University of Florida’s 2026-27 in-state tuition and fees are $6,440 on a $25,830 cost of attendance, per UF’s own budget. UC Berkeley’s 2026-27 in-state budget is $18,214 in tuition and fees on a $54,674 cost of attendance. Same flagship opportunity, $28,844 difference a year.

The reason is a statute: Florida sets resident tuition at $105.07 per credit hour, unchanged since 2014, and the state pays about 1.9 times what students pay. That’s why our list of the least expensive colleges is dominated by Florida.

Florida is low price, not low cost. The state’s own efficiency study (PDF File) from November 2025 shows operating cost per student rose 32% from 2017-18 to 2023-24 against 24.7% inflation, and credit hours taught per instructor fell 5%. The cost is being borne by out-of-state students, who got a 15% increase for 2026-27, the first since 2012.

Bright Futures, the lottery-funded scholarship, paid about $615 million in 2024-25, and the Orlando Sentinel found the top ZIP codes for winners all sit in the top 20% of income. Taxpayers and lottery players absorb Florida’s cost growth so students don’t. That’s a political choice, and it’s not the same as a cost cut.

Tuition freezes elsewhere follow the same pattern of moving the bill. Purdue has frozen tuition 14 years running on a nonresident share above 55%. Illinois’s guaranteed-tuition law pushed fees up 40%. Texas froze tuition through 2026-27 and UT campuses raised non-academic fees instead, and Arizona’s freeze is the newest version. 

At the end of the day, more state funding is helpful, and it could lower the price for students a little bit, but the cost is just borne by other people in the state overall.

.tci-fl-ca{border:2px solid #141414;border-radius:8px;overflow:hidden;margin:24px 0;font-family:inherit;color:#141414} .tci-fl-ca .hd{background:#141414;color:#fff;padding:12px 18px;font-weight:700;font-size:1.05em} .tci-fl-ca .hd span{color:#f6c061} .tci-fl-ca table{width:100%;border-collapse:collapse;font-size:.95em} .tci-fl-ca th{background:#f9f7f5;text-transform:uppercase;font-size:.78em;letter-spacing:.04em;text-align:left;padding:10px 14px;border-bottom:1px solid #e5e0d8} .tci-fl-ca td{padding:10px 14px;border-bottom:1px solid #e5e0d8} .tci-fl-ca tr:nth-child(even) td{background:#fcfbf9} .tci-fl-ca tr.tot td{background:#f6c061;font-weight:700} .tci-fl-ca .ft{background:#f9f7f5;color:#8a8378;font-size:.8em;padding:8px 14px} @media (max-width:640px){.tci-fl-ca thead{display:none}.tci-fl-ca tr{display:block;border-bottom:2px solid #e5e0d8;padding:6px 0}.tci-fl-ca td{display:flex;justify-content:space-between;border:0;padding:6px 14px}.tci-fl-ca td::before{content:attr(data-l);font-weight:700;color:#55504a;padding-right:12px}}

University Of Florida Vs. UC Berkeley, In-State, 2026-27
Cost Line University Of Florida UC Berkeley
Tuition And Fees $6,440 $18,214
Housing And Food (On Campus) $14,190 $23,640
Student Health Insurance Not A Separate Line $5,066
Books, Transportation, Personal $5,200 $7,754
Total Cost Of Attendance $25,830 $54,674
Total If Living With Parents $16,240 $39,428
Source: UF Student Financial Affairs and UC Berkeley Financial Aid 2026-27 cost of attendance pages. UF living expenses include housing and food. The College Investor.

Could Federal Loan Caps Force Prices Down?

.tci-verdict{border:2px solid #141414;border-left:10px solid #f6c061;border-radius:8px;background:#f9f7f5;padding:14px 18px;margin:18px 0 22px;font-family:inherit;color:#141414;display:grid;grid-template-columns:1fr 1fr;gap:12px 24px} .tci-verdict .q{font-size:.76em;text-transform:uppercase;letter-spacing:.05em;color:#55504a;font-weight:700;margin-bottom:5px} .tci-verdict .a{font-size:1.25em;font-weight:700;line-height:1.2} .tci-verdict .pill{display:inline-block;padding:4px 12px;border-radius:999px;font-size:.78em;font-weight:700;vertical-align:middle} .tci-verdict .n{grid-column:1 / -1;font-size:.9em;color:#55504a;border-top:1px solid #e5e0d8;padding-top:10px;margin-top:2px} @media (max-width:640px){.tci-verdict{grid-template-columns:1fr}}

Tactic
Cap Federal Student Loans
Would It Save Money?
Unproven
How Much Per Student Per Year
$0 Documented So Far
The Catch
Economists expect at most a small price effect, concentrated at high-sticker private and graduate programs. Schools are replacing the loans, not cutting price.

Maybe, but it’s not clear yet. Plus, this entire piece is focused on undergraduate education, which has had the same federal loan limits since 2008. We do expect some pricing changes at the graduate level, but that is outside the scope of this piece.

Starting July 1, 2026, Parent PLUS loans are capped at $20,000 a year and $65,000 per student, which ends the unlimited borrowing that let some schools price without a ceiling. Meanwhile, undergraduate Direct Loan limits didn’t change.

The theory that financial aid inflates price (the Bennett hypothesis) holds where schools set their own price and students borrow to pay it. For-profit colleges with federal aid access charged about 78% more than comparable ones without it, per Cellini and Goldin. Selective private colleges captured 76 cents of each Pell dollar by trimming their own aid, while public colleges captured almost none.

So the caps hit hardest at high-sticker privates and graduate programs, not at the public universities where most Parent PLUS borrowers send their kids.

The economists who study this are cautious. Robert Kelchen, who found little national link between loans and price, expects “at most, a small decrease,” per an NPR interview. The documented response from schools so far is private and institutional loan pipelines to replace the federal money, not price cuts.

The earnings test that Congress recently passed can only fail a program only if its graduates earn less than high school graduates, which under 1% of bachelor’s programs do, and it contains no price component at all.

Families should plan on the borrowing limits changing what they can borrow, not what the school charges.

The endowment tax cuts the other way. The new 8% excise tier hits about five schools and costs Harvard an estimated $368 million a year, which is roughly its entire undergraduate aid budget. Expect slower financial aid growth at those schools, not lower prices, which brings us to the fun question.

What If Harvard And Yale Just Made College Free?

.tci-verdict{border:2px solid #141414;border-left:10px solid #f6c061;border-radius:8px;background:#f9f7f5;padding:14px 18px;margin:18px 0 22px;font-family:inherit;color:#141414;display:grid;grid-template-columns:1fr 1fr;gap:12px 24px} .tci-verdict .q{font-size:.76em;text-transform:uppercase;letter-spacing:.05em;color:#55504a;font-weight:700;margin-bottom:5px} .tci-verdict .a{font-size:1.25em;font-weight:700;line-height:1.2} .tci-verdict .pill{display:inline-block;padding:4px 12px;border-radius:999px;font-size:.78em;font-weight:700;vertical-align:middle} .tci-verdict .n{grid-column:1 / -1;font-size:.9em;color:#55504a;border-top:1px solid #e5e0d8;padding-top:10px;margin-top:2px} @media (max-width:640px){.tci-verdict{grid-template-columns:1fr}}

Tactic
Harvard And Yale Spend The Endowment
Would It Save Money?
Yes, For 0.8% Of Students
How Much Per Student Per Year
$87,150 At Yale, $0 Everywhere Else
The Catch
About 45% of Yale and Harvard undergraduates already pay full price, so the money would mostly go to families earning over $200,000.

Yale could make attendance free for every undergraduate for at most $594 million a year, which is 28% of its annual endowment payout and 1.35% of the endowment itself. Yale enrolled 6,814 undergraduates in 2024-25 at a term bill of $87,150, its endowment distribution was $2.1 billion, and the endowment was $44.1 billion, per Yale’s financial report (PDF File). Multiply 6,814 by $87,150 and you get $593.8 million if every student paid full price. Since 55% already get aid, the true added cost is somewhere between $267 million and $594 million.

Yale already went tuition-free for families under $200,000, along with Harvard, MIT, Penn, Rice, and Wellesley.

MIT’s audited numbers put a hard ceiling on the idea. Every dollar of tuition at published rates across every MIT program was $825.5 million in FY2025, $502.1 million came back as aid, and net tuition was $436.1 million, per the MIT Treasurer’s Report (PDF File). Making all of MIT free would cost 1.6% of its $27.4 billion endowment.

Princeton already covers tuition for most families under $250,000 and reaches 70% of undergraduates with $327 million. They don’t go all the way for three reasons, and none of them is “they can’t afford it,” which is a point I’d make to anyone reading our list of tuition-free colleges.

The issue is that endowment money is mostly spoken for. More than 80% of Harvard’s endowment is donor-restricted and under 5% is fully unrestricted, and the unrestricted funds ran a $212 million deficit in FY2025, per Harvard’s financial overview. Undergraduate aid is only about 10% of Harvard’s $2.5 billion payout. The rest funds research, graduate students, faculty, and buildings, which is a different answer than the one families get from the FAFSA about where aid comes from.

The second reason is new. The 8% federal excise tax on the richest endowments costs Harvard about $368 million and Yale about $280 million a year, roughly each school’s undergraduate aid budget, per the Christian Science Monitor.

The third is who’d benefit. About 45% of Harvard and Yale undergraduates get no aid, and 15.7% of Ivy-Plus students come from the top 1% of income, per Chetty, Deming, and Friedman.

Free-for-all at Yale is a transfer to families earning over $200,000, the same families our most expensive colleges list is written about.

It also doesn’t reach anyone else. Funding an $87,150 bill from a 5% payout takes about $1.74 million of endowment per student. Five schools clear that bar. T

he median college endowment in NACUBO’s 2025 study (PDF File) is $253.6 million, which throws off $12.7 million a year, enough for about 145 students at Yale’s price. The Ivy-Plus schools enroll 0.8% of American undergraduates.

The better question, which nobody at those schools wants to answer, is why Harvard has held enrollment near 7,000 for decades while its endowment grew tenfold. Berea College shows the model that does work: zero tuition for a student body that’s over 90% Pell-eligible, funded by about $1.1 million of endowment per student and a mandatory work program, which is why it sits near the top of our least expensive colleges list every year.

.tci-endow{border:2px solid #141414;border-radius:8px;overflow:hidden;margin:24px 0;font-family:inherit;color:#141414} .tci-endow .hd{background:#141414;color:#fff;padding:12px 18px;font-weight:700;font-size:1.05em} .tci-endow .hd span{color:#f6c061} .tci-endow table{width:100%;border-collapse:collapse;font-size:.95em} .tci-endow th{background:#f9f7f5;text-transform:uppercase;font-size:.78em;letter-spacing:.04em;text-align:left;padding:10px 14px;border-bottom:1px solid #e5e0d8} .tci-endow td{padding:10px 14px;border-bottom:1px solid #e5e0d8} .tci-endow tr:nth-child(even) td{background:#fcfbf9} .tci-endow tr.tot td{background:#f6c061;font-weight:700} .tci-endow .ft{background:#f9f7f5;color:#8a8378;font-size:.8em;padding:8px 14px} @media (max-width:640px){.tci-endow thead{display:none}.tci-endow tr{display:block;border-bottom:2px solid #e5e0d8;padding:6px 0}.tci-endow td{display:flex;justify-content:space-between;border:0;padding:6px 14px}.tci-endow td::before{content:attr(data-l);font-weight:700;color:#55504a;padding-right:12px}}

The Five Richest Endowments Vs. The Median College, FY2025
School Endowment (June 30, 2025) Annual Payout Students A 5% Payout Could Cover At $87,150
Harvard $56.9 Billion $2.5 Billion About 32,600
Yale $44.1 Billion $2.1 Billion About 25,300
Stanford $40.8 Billion $1.9 Billion About 23,400
Princeton $36.4 Billion About $1.9 Billion About 20,900
MIT $27.4 Billion $1.23 Billion About 15,700
Median U.S. College $253.6 Million $12.7 Million About 145
Source: University financial reports and NACUBO-Commonfund Study of Endowments FY2025. Last column divides a 5% payout by Yale’s $87,150 term bill. The College Investor.

What Are The Four Things That Actually Lower The Cost Of College?

Because of all of these major structural issues that are impacting the cost of college, the end result is that there are only really a few things that families can actually do to lower the cost of college. All of them involve making choices themselves.

  1. Buy less time in college
  2. Start at a cheaper school
  3. Change how/where you take your classes
  4. Don’t pay for a dorm

In all the research we pulled, these are the only four levers that cut what a degree costs to produce, not just who pays for it. Everything else, from state money to tuition freezes to Promise programs, moves the bill to another payer.

These four actually shrink the bill, and a family can pull all of them without waiting for a college to change. Our piece on how students can avoid the full cost of college walks through the tactics in more detail.

Buy Less Time In College

.tci-verdict{border:2px solid #141414;border-left:10px solid #f6c061;border-radius:8px;background:#f9f7f5;padding:14px 18px;margin:18px 0 22px;font-family:inherit;color:#141414;display:grid;grid-template-columns:1fr 1fr;gap:12px 24px} .tci-verdict .q{font-size:.76em;text-transform:uppercase;letter-spacing:.05em;color:#55504a;font-weight:700;margin-bottom:5px} .tci-verdict .a{font-size:1.25em;font-weight:700;line-height:1.2} .tci-verdict .pill{display:inline-block;padding:4px 12px;border-radius:999px;font-size:.78em;font-weight:700;vertical-align:middle} .tci-verdict .n{grid-column:1 / -1;font-size:.9em;color:#55504a;border-top:1px solid #e5e0d8;padding-top:10px;margin-top:2px} @media (max-width:640px){.tci-verdict{grid-template-columns:1fr}}

Tactic
Earn Credits Before College Or Finish In Three Years
Would It Save Money?
Yes
How Much Per Student Per Year
$25,850 For Each Year Skipped
The Catch
Savings count only for years you would otherwise have paid for, and selective schools accept fewer transfer credits.

A year you don’t attend is a year you don’t pay for, and that’s the cleanest cost cut in higher education.

Three-year bachelor’s degrees are now approved by accreditors at Johnson & Wales, Merrimack, Plymouth State, BYU-Idaho, and Weber State, Indiana requires every public university to offer one, and Texas ordered a statewide framework with recommendations due December 31, 2026. We estimated the Texas saving at about $26,000 per student.

The catch is that these programs are tiny (Weber State expected about 10 students in year one), they’re mostly in applied fields with electives stripped out, and graduate schools haven’t said whether they’ll accept them.

Dual enrollment another version. Nearly 2.5 million high schoolers took a college course in 2022-23, per the Community College Research Center, and a lottery-based study of early college high schools found bachelor’s attainment of 30% versus 25% by year six at about $3,800 of extra cost per student.

A CLEP exam costs $93 against a course that averages more than $900, and a bipartisan bill would let students use financial aid to pay for it. Thirty credits earned in high school is a full year of tuition at the public price, about $12,000, plus a year of housing you never buy.

Start At A Cheaper College And Transfer

.tci-verdict{border:2px solid #141414;border-left:10px solid #f6c061;border-radius:8px;background:#f9f7f5;padding:14px 18px;margin:18px 0 22px;font-family:inherit;color:#141414;display:grid;grid-template-columns:1fr 1fr;gap:12px 24px} .tci-verdict .q{font-size:.76em;text-transform:uppercase;letter-spacing:.05em;color:#55504a;font-weight:700;margin-bottom:5px} .tci-verdict .a{font-size:1.25em;font-weight:700;line-height:1.2} .tci-verdict .pill{display:inline-block;padding:4px 12px;border-radius:999px;font-size:.78em;font-weight:700;vertical-align:middle} .tci-verdict .n{grid-column:1 / -1;font-size:.9em;color:#55504a;border-top:1px solid #e5e0d8;padding-top:10px;margin-top:2px} @media (max-width:640px){.tci-verdict{grid-template-columns:1fr}}

Tactic
Start At Community College And Transfer
Would It Save Money?
Yes
How Much Per Student Per Year
$13,554 At UC Prices, $5,070 At Cal State
The Catch
Only 16% of community college starters earn a bachelor’s in six years, and transfers lose about 37% of their credits. A written transfer guarantee is what makes this work.

English 101 is the same class at a community college as it is at a four-year university, and in California it costs $1,380 a year instead of $14,934 at UC or $6,450 at Cal State, per the Legislative Analyst’s Office (PDF File).

Two years of lower-division courses at a California community college followed by two years at a UC saves about $27,000 in tuition against a four-year UC start, and about $10,000 against Cal State. Our list of states with free community college drops that first number even lower in some states.

The guarantee is what makes California the model. An Associate Degree for Transfer guarantees admission to the Cal State system, and the UC Transfer Admission Guarantee gives community college students a guaranteed place at Davis, Irvine, Merced, Riverside, Santa Barbara, or Santa Cruz if they meet their campus’s GPA and course requirements.

Florida’s statutory 2+2 does the same for every associate degree graduate. Employers don’t care where the first two years happened, as an NBER study of community college bachelor’s degrees found.

This is what the systems were built for. California’s 1960 Master Plan sent the top 12.5% of high school graduates to UC, the top third to Cal State, and everyone else to a community college with a transfer path, and every state with a serious community college system copied the idea.

Community college was built to be a cheap on-ramp. Families keep driving past it to pay full price at the four-year campus, which is the gap our coverage of community college student loans keeps running into.

Community colleges are also skipping the transfer step and awarding the bachelor’s degree themselves. Twenty-four states now allow it, 214 colleges offered 763 bachelor’s programs as of December 2025, and more than 16,000 students graduated from them in 2023-24, per the Community College Baccalaureate Association.

Florida sets the tuition in statute: $71.98 per credit for lower-division courses and $91.79 for baccalaureate courses, which is about $9,800 in tuition for the whole degree. California caps upper-division fees at $130 per unit against $46 for lower-division, roughly $10,560 for all 120 units, and Newsom signed two laws in 2026 letting districts add up to 12 new bachelor’s programs a year starting in 2028, on top of the 66 degrees at 49 colleges already approved.

The case for starting cheaper got stronger when UC went test-blind. UC San Diego’s remedial Math 2 course, which covers grades 6 through 12 material and carries no degree credit, grew from under 100 students a year in 2016 to 921 students (with Math 3B) in fall 2025, about 12% of the incoming class, and over a quarter of the students placed into it had a 4.0 high school math GPA. That class costs about $1,762 in UC tuition and fees, and every extra quarter it adds costs about $6,608. A student who needs to catch up on algebra can do it at a community college for a fraction of that, and a student who finds out college isn’t for them finds out for $1,380 instead of $15,000.

The con is that the transfer has to actually happen. Nationally, 33% of community college starters transfer and 16% earn a bachelor’s within six years, per the Community College Research Center (PDF File), and public-to-public transfers lost about 37% of their credits in GAO’s cohort (PDF File). In California, the state auditor found only 1 in 5 students who intend to transfer do it within four years. 

Change How You Take Classes

.tci-verdict{border:2px solid #141414;border-left:10px solid #f6c061;border-radius:8px;background:#f9f7f5;padding:14px 18px;margin:18px 0 22px;font-family:inherit;color:#141414;display:grid;grid-template-columns:1fr 1fr;gap:12px 24px} .tci-verdict .q{font-size:.76em;text-transform:uppercase;letter-spacing:.05em;color:#55504a;font-weight:700;margin-bottom:5px} .tci-verdict .a{font-size:1.25em;font-weight:700;line-height:1.2} .tci-verdict .pill{display:inline-block;padding:4px 12px;border-radius:999px;font-size:.78em;font-weight:700;vertical-align:middle} .tci-verdict .n{grid-column:1 / -1;font-size:.9em;color:#55504a;border-top:1px solid #e5e0d8;padding-top:10px;margin-top:2px} @media (max-width:640px){.tci-verdict{grid-template-columns:1fr}}

Tactic
Online Or Self-Paced Program
Would It Save Money?
Yes
How Much Per Student Per Year
$1,100 To $5,000+
The Catch
Three in four colleges charge the same price online. The discount is real only at providers built for volume, and weaker students lose ground.

Online and self-paced programs lower the price at a handful of providers built for volume, but they generally don’t lower it anywhere else. 

UF Online charges Florida residents $111.92 per credit, 75% of the on-campus rate, which works out to about $4,477 less over a 120-credit degree, per UF Online’s tuition page. Western Governors University charges a flat $3,760 to $5,325 per six-month term for as many courses as you can finish, and it enrolled 192,613 students in 2025.

University of the People charges no tuition and about $7,260 in assessment fees for a whole bachelor’s degree, and it earned WSCUC accreditation in 2025, though it doesn’t take federal aid and publishes no completion rate.

The caveat is bigger than the savings for a lot of students. A 2025 WCET survey (PDF File) found 74.4% of colleges charge the same tuition online as in person, and 12.4% charge more.

Online doesn’t lower a college’s cost to deliver a course. It lowers the price only where a provider spreads course costs over tens of thousands of students.

And the learning evidence cuts against the students most likely to go online to save money: Bettinger and colleagues found online courses lowered grades 0.44 points on a 4-point scale and cut next-semester re-enrollment about 9 points, concentrated among below-median students. WGU’s graduation rate is 54%.

If you’re a strong, self-directed student, the discount is real. If you’re not, the cheapest degree is the one you finish.

Don’t Pay For A Dorm

.tci-verdict{border:2px solid #141414;border-left:10px solid #f6c061;border-radius:8px;background:#f9f7f5;padding:14px 18px;margin:18px 0 22px;font-family:inherit;color:#141414;display:grid;grid-template-columns:1fr 1fr;gap:12px 24px} .tci-verdict .q{font-size:.76em;text-transform:uppercase;letter-spacing:.05em;color:#55504a;font-weight:700;margin-bottom:5px} .tci-verdict .a{font-size:1.25em;font-weight:700;line-height:1.2} .tci-verdict .pill{display:inline-block;padding:4px 12px;border-radius:999px;font-size:.78em;font-weight:700;vertical-align:middle} .tci-verdict .n{grid-column:1 / -1;font-size:.9em;color:#55504a;border-top:1px solid #e5e0d8;padding-top:10px;margin-top:2px} @media (max-width:640px){.tci-verdict{grid-template-columns:1fr}}

Tactic
Skip The Dorm
Would It Save Money?
Yes
How Much Per Student Per Year
$9,300 To $15,200
The Catch
Two-year residency requirements take this lever away at a growing list of schools. Ask about exemptions before you deposit.

Living at home is the single largest saving lever available to a student, and it needs no permission from a legislature. The gap at UF between living on campus and living with parents is $9,590 a year. At Berkeley it’s $15,246. The Berkeley Student Cooperative charges $9,276 a year with food, against $18,335 for the cheapest campus package, per EdSource.

About 27.5% of undergraduates already live with parents, and only 15.6% live on campus, which makes the dorm a minority experience that gets priced like the default. Our room and board article covers the trade-offs in more detail.

The con is the one from section six. If the school has a two-year residency requirement, this lever is off the table unless you qualify for an exemption, usually a commute from a parent’s home within a set radius.

Ask about the requirement and the exemption rules before you deposit, not after. My standing advice is to price the full four-to-five-year cost of attendance with 5% to 8% annual increases on every line, then decide if you’re willing to pay that number. For most families, the dorm line is where the number changes most.

College Savings Calculator

.tci-stack-calc{border:2px solid #141414;border-radius:8px;overflow:hidden;margin:24px 0;font-family:inherit;color:#141414;background:#fff}
.tci-stack-calc *{box-sizing:border-box}
.tci-stack-calc .hd{background:#141414;color:#fff;padding:12px 18px;font-weight:700;font-size:1.05em}
.tci-stack-calc .hd span{color:#f6c061}
.tci-stack-calc .intro{padding:12px 18px 0;color:#55504a;font-size:.92em;line-height:1.5}
.tci-stack-calc .grid{display:grid;grid-template-columns:1fr 1fr;gap:14px 24px;padding:16px 18px}
.tci-stack-calc label{display:block;font-size:.8em;font-weight:700;text-transform:uppercase;letter-spacing:.04em;color:#55504a;margin-bottom:4px}
.tci-stack-calc .hint{font-size:.78em;color:#8a8378;margin-top:3px;line-height:1.4}
.tci-stack-calc input[type=number],.tci-stack-calc select{width:100%;padding:9px 10px;border:1px solid #e5e0d8;border-radius:6px;font-family:inherit;font-size:1em;color:#141414;background:#fcfbf9}
.tci-stack-calc input[type=range]{width:100%;accent-color:#f6c061;margin:6px 0 0}
.tci-stack-calc .val{font-weight:700;color:#141414}
.tci-stack-calc .toggle{display:flex;align-items:center;gap:10px;font-size:.95em;font-weight:400;text-transform:none;letter-spacing:0;color:#141414;cursor:pointer;margin-top:4px}
.tci-stack-calc .toggle input{width:18px;height:18px;accent-color:#f6c061}
.tci-stack-calc .results{border-top:2px solid #141414;background:#f9f7f5;padding:16px 18px}
.tci-stack-calc .big{display:grid;grid-template-columns:1fr 1fr 1fr;gap:12px;margin-bottom:14px}
.tci-stack-calc .tile{background:#fff;border:1px solid #e5e0d8;border-radius:6px;padding:12px}
.tci-stack-calc .tile .l{font-size:.75em;text-transform:uppercase;letter-spacing:.04em;color:#8a8378;margin-bottom:4px}
.tci-stack-calc .tile .n{font-size:1.45em;font-weight:700}
.tci-stack-calc .tile.save{background:#f6c061;border-color:#f6c061}
.tci-stack-calc table{width:100%;border-collapse:collapse;font-size:.93em;background:#fff}
.tci-stack-calc th{background:#f9f7f5;text-transform:uppercase;font-size:.76em;letter-spacing:.04em;text-align:left;padding:9px 12px;border-bottom:1px solid #e5e0d8}
.tci-stack-calc td{padding:9px 12px;border-bottom:1px solid #e5e0d8}
.tci-stack-calc td:last-child,.tci-stack-calc th:last-child{text-align:right}
.tci-stack-calc tr:nth-child(even) td{background:#fcfbf9}
.tci-stack-calc tr.tot td{background:#f6c061;font-weight:700}
.tci-stack-calc .ft{background:#f9f7f5;color:#8a8378;font-size:.78em;padding:8px 18px 12px;line-height:1.45}
@media (max-width:640px){.tci-stack-calc .grid{grid-template-columns:1fr}.tci-stack-calc .big{grid-template-columns:1fr}}

College Savings Stack Calculator
Enter a school’s yearly tuition and housing, then stack the three levers that actually lower the cost of a degree: credits earned before college, a shorter degree, and years spent living off the campus meal-and-housing plan. Defaults are the College Board’s 2025-26 public four-year averages.

In-state public average is $11,950. Private nonprofit average is $45,000.

Public four-year average is $13,900. Use the school’s cost of attendance page.

Dual enrollment, AP, IB, or CLEP credits the school will accept. 30 credits is one full year.

Standard Bachelor’s (120 Credits)
Three-Year Bachelor’s (90 Credits)
Associate Degree (60 Credits)

Three-year degrees exist only at schools that built one. Ask before you count on it.

Living with parents, a co-op, or a cheaper apartment. Check the school’s residency requirement first.

UF estimates $4,600 for a student living with parents. A Berkeley co-op runs about $9,276 with food.

Most colleges charge the same price online. UF Online charges 75% of the campus rate.

Percent off the per-credit tuition for online credits. Leave at 0 if the school charges the same.
Four Years, Full Bundle
$0
Your Stacked Plan
$0
You Save
$0
Lever How It Changes The Plan Savings
Credits Earned Before College 0 credits, 0 years saved $0
Shorter Degree 120 credits $0
Skipping The Campus Plan 0 years off the plan $0
Discounted Online Credits 0% of credits $0
Total 4.0 years on campus $0
Baseline is four years of tuition and campus housing and food at the amounts entered, with no aid. Years are credits remaining divided by 30. Savings from a shorter degree are counted only for credits you would otherwise have paid for. Prices rise most years, so treat the result as a floor. Source: College Board, UF, UC Berkeley. The College Investor.


(function(){
var root=document.getElementById('tci-stack-calc');
if(!root)return;
function g(id){return root.querySelector('#'+id);}
function n(id){var v=parseFloat(g(id).value);return isNaN(v)?0:v;}
function money(x){return (x<0?'-$':'$')+Math.round(Math.abs(x)).toLocaleString('en-US');}
function calc(){
var tuition=n('tsc-tuition'),housing=n('tsc-housing'),credits=n('tsc-credits'),degree=parseInt(g('tsc-degree').value,10),homeYears=n('tsc-home-years'),homeCost=n('tsc-home-cost'),onlineShare=n('tsc-online')/100,discount=n('tsc-discount')/100;
var perCredit=tuition/30;
var baseYears=4;
var base=baseYears*(tuition+housing);
// Lever 1: credits earned before college reduce credits owed against the 120-credit baseline
var afterCredits=Math.max(120-credits,0);
var yearsAfterCredits=afterCredits/30;
var s1=(baseYears-yearsAfterCredits)*(tuition+housing);
// Lever 2: shorter degree reduces credits still owed
var owed=Math.max(degree-credits,0);
var yearsOwed=owed/30;
var s2=(yearsAfterCredits-yearsOwed)*(tuition+housing);
if(s2<0)s2=0;
// Lever 3: years off the campus plan, capped at years still enrolled
var offYears=Math.min(homeYears,yearsOwed);
var s3=offYears*(housing-homeCost);
if(s3<0)s3=0;
// Lever 4: online discount on a share of the credits still owed
var s4=owed*onlineShare*perCredit*discount;
var total=s1+s2+s3+s4;
var stack=base-total;
g('tsc-base').textContent=money(base);
g('tsc-stack').textContent=money(stack);
g('tsc-save').textContent=money(total);
g('tsc-r1').textContent=credits+' credits, '+(credits/30).toFixed(1)+' years saved';
g('tsc-s1').textContent=money(s1);
g('tsc-r2').textContent=degree+' credits, '+yearsOwed.toFixed(1)+' years still owed';
g('tsc-s2').textContent=money(s2);
g('tsc-r3').textContent=offYears.toFixed(1)+' years off the plan at '+money(homeCost)+' a year';
g('tsc-s3').textContent=money(s3);
g('tsc-r4').textContent=Math.round(onlineShare*100)+'% of credits at '+Math.round(discount*100)+'% off';
g('tsc-s4').textContent=money(s4);
g('tsc-r5').textContent=yearsOwed.toFixed(1)+' years enrolled, '+Math.max(yearsOwed-offYears,0).toFixed(1)+' on the campus plan';
g('tsc-s5').textContent=money(total);
g('tsc-credits-v').textContent=credits;
g('tsc-home-years-v').textContent=homeYears;
g('tsc-online-v').textContent=Math.round(onlineShare*100)+'%';
}
var ids=['tsc-tuition','tsc-housing','tsc-credits','tsc-degree','tsc-home-years','tsc-home-cost','tsc-online','tsc-discount'];
for(var i=0;i<ids.length;i++){g(ids[i]).addEventListener('input',calc);g(ids[i]).addEventListener('change',calc);}
calc();
})();

How Families Can Use This To Pay Less

Stop waiting for colleges to cut costs and stack the four levers yourself.

A student who enters with 30 credits from dual enrollment, AP, or CLEP, finishes in three years, and lives at home for two of them cuts a public four-year degree by about $44,000 against the College Board’s averages (one year of tuition at $11,950, one year of housing at $13,900, and two years of housing replaced by UF’s $4,600 living-at-home estimate).

A discounted online term adds a little more. That’s more than any administrative cut, athletics cut, or state funding increase in this article would deliver, and it doesn’t require the FAFSA to go your way.

Three of the four levers need something from the college. Transfer policies decide whether your high school credits and your community college credits count, and selective schools are stingier than public ones. Residency requirements decide whether you can skip the dorm, and the list of schools requiring two years is growing. Three-year degrees exist only where a school built one.

Ask those three questions before you apply, because the answers change the price more than merit aid usually does.

The one lever that is entirely yours is time. Dual enrollment and exam credit happen in high school, and a 529 plan can pay for dual enrollment in most states. Commuter schools and co-ops exist in every metro. The FAFSA, Pell, and state grants still apply to a student living at home, and a cost of attendance built on a parent’s address is a smaller number to borrow against.

College didn’t get more expensive, the bundle did. Buy less of the bundle.

Frequently Asked Questions

Has College Tuition Actually Gone Down?

Net tuition has. At public four-year colleges, the real net tuition and fees paid by first-time students fell from a $4,450 peak in 2012-13 to about $2,300 in 2025-26, per the College Board. Sticker prices kept rising, and housing, food, and fees rose faster than tuition, so total cost of attendance still went up.

How Much Would Students Save If Colleges Cut Sports?

At a typical Group of Five public university, students subsidize athletics at about $1,300 to $1,700 a year through fees and university support, per GAO’s 2023-24 medians. At an FCS school it’s $840 to $1,120. The savings only reach students if the school cuts the athletics fee, which no school in the record has done after a downgrade.

Why Can’t Universities Just Cut Pensions And Benefits?

Pension and health costs are the fastest-growing part of college compensation, but campuses don’t control them. Public pension rates are set by state systems like CalPERS, accrued benefits are protected by state law and court rulings, and the benefits cover faculty as well as administrators. A university can freeze hiring. It can’t cut what it already owes.

Can A College Require You To Live On Campus?

Yes. Most four-year colleges require first-year students to live on campus, and a growing number require two years, including Cal Poly, Michigan State, San Diego State (for non-local students), and Sacramento State starting in 2026. Exemptions usually exist for students commuting from a parent’s home within a set distance. Ask for the exemption rules in writing before you deposit.

Is A Three-Year Degree Worth Less Than A Four-Year Degree?

Accreditors have approved 90-credit bachelor’s degrees at Merrimack, Johnson & Wales, BYU-Idaho, Weber State, and others, and the degree carries the same title. The programs are new and small, they cut electives rather than major requirements, and graduate schools and licensing boards haven’t issued clear acceptance policies yet. Confirm your target graduate program or employer accepts it before enrolling.

Sources

  •  College Board, Trends in College Pricing and Student Aid 2025
  • SHEEO, State Higher Education Finance FY2025
  • NCES Digest of Education Statistics, Tables 330.10 and 334.10
  • Delta Cost Project, Labor Intensive or Labor Expensive (2014)
  • NACUBO 2024 Tuition Discounting Study (via Higher Ed Dive)
  • California Legislative Analyst’s Office, UC and CSU budget analyses 2025-26 and 2026-27
  • GAO-26-108640, College Athletics Finances (July 2026)
  • Cardinal News, Athletic Business, and Knight-Newhouse athletics finance data
  • Indiana Capital Chronicle, Chronicle of Higher Education, Higher Ed Dive on program cuts and mergers
  • University System of Georgia Business Procedures Manual
  • EdSource, Hechinger Report, Mustang News, WKAR, ASMSU on housing costs and residency requirements
  • Jacob, McCall, and Stange, College as Country Club
  • Webber (2017), Economics of Education Review
  • Florida Board of Governors Efficiency Study (November 2025), UF Student Financial Affairs, UC Berkeley Financial Aid
  • NBER Working Paper 35226 on Tennessee Promise
  • Cellini and Goldin (NBER), NPR interview with Robert Kelchen
  • Yale, Harvard, MIT financial reports FY2025, NACUBO-Commonfund Study of Endowments FY2025, Christian Science Monitor, Chetty, Deming, and Friedman
  • CCRC, AIR, College Board CLEP, UF Online, WGU, University of the People, WCET 2025, Bettinger et al. (AER 2017)
  • Berkeley Student Cooperative via EdSource

The post Why Colleges Can’t Just Cut Costs: The 3 Things That Actually Lower The Price appeared first on The College Investor.