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Sharebite has donated 18 million meals. Its CEO wants US employers to copy Brazil



Dilip Rao spent the 2026 midterm campaign listening for someone to talk about hunger. He says almost no one did.

“You read these stats about how 48 million Americans or 50 million Americans live in food-insecure households. That’s the reported number!” said Rao, CEO and co-founder of Sharebite, a New York–based employee meal-benefits platform. He argues the real figure is roughly three times higher.

“So you’re talking about close to 150 million people. Nearly half the country’s population is struggling; they’re living from paycheck-to-paycheck, and they don’t know where their next meals are coming from,” he said.

That number is Rao’s estimate. The official baseline is 47.9 million people who experienced food insecurity in 2024, according to Feeding America’s analysis of federal data. It may be the last reliable count for some time, because the USDA has stopped collecting the household survey behind it.

The pressure behind those numbers is showing up at work. Annual inflation reached 3.7% in September, according to the Bureau of Labor Statistics, and food prices are up 33% since 2019, per an Associated Press analysis of federal data cited by NPR. A Government Accountability Office report found that Uber, Lyft and DoorDash now lead major employers in workers receiving SNAP benefits, ahead of Walmart and McDonald’s.

Rao’s pitch is that companies can close part of that gap through something many already pay for: lunch. “We just have to start thinking about hunger, not only as a societal problem but more as an economic problem that businesses can help solve,” he said.

How Sharebite turns office lunch into donations

Founded in 2015, Sharebite is built for businesses, not consumers. Companies use it to manage employee food ordering, meal allowances, and catering for in-office, remote, and hybrid teams, setting stipends and spending limits from one dashboard instead of processing expense reports.

For every meal ordered on the platform, Sharebite donates an equivalent meal through nonprofit partners including Feeding America and City Harvest. The company says it has donated more than 18 million meals to date.

Its investors include Contour Venture Partners, Essential Capital, Lafayette Square, Liberty City Ventures, and Fiserv, the payments company on the 2026 Fortune 500. Sharebite raised a $39 million Series B round in 2022.

Rao, a former Credit Suisse investment banker, says the idea came from watching how other countries tackle food insecurity by “mobilizing private sectors to step in and help solve it.” He felt it was “high time for us to be able to implement something like that.”

He describes the company as his form of civic service, arguing that serving society, building a successful business, and drawing on the private sector are “all interwoven together.”

Why Rao points to Brazil

Rao’s favorite model is Brazil’s Workers’ Food Program, created in 1976. Companies that join receive tax incentives for feeding their employees, and the program now reaches about 22 million workers, according to Brazil’s Ministry of Labor and Employment.

“Meal benefits or meal vouchers are a standard practice in Brazil as a result,” Rao said.

He argues the U.S. should add food to the employer benefits framework that already covers health care and retirement, a change he says would support workers and stimulate small-business activity. Rao, who has written commentary for Fortune, made a similar case in a 2023 essay on hunger among American workers and again in a 2025 piece written as the record government shutdown ended.

The productivity case for feeding workers

The business argument rests partly on cost. Healthcare spending and lost productivity tied to poor diets and food insecurity exceed $1.1 trillion a year, according to a fact sheet from the Food is Medicine Institute at Tufts University.

Lunch has also become a lever in the return-to-office. Workers surveyed by Owl Labs said they would come back if employers covered commuting, childcare, and lunch and coffee, Fortune reported in 2023.

Rao says Sharebite’s job is aligning “a real business need with a much broader problem,” and credits his team with developing “solutions to solve those problems at that scale” as it works with larger customers.

Record months on a small team

Rao says demand is accelerating. “Last week was our best week ever in the company’s history. October was a record month for us. And it’s the same people who’ve been here for the last few years. Our headcount is small, but our business continues to grow,” he said.

He added that the business is more than 30 times larger than it was four-plus years ago.

After roughly a decade “building inside this category,” Rao doesn’t think the market has matured. In his view, it is “still at the early beginnings of this entire category.”

[TN only] Pinnacle Financial Partners $200 Mastercard Checking Bonus


Updat 11/8/26: Valid again until January 31, 2027. Hat tip to reader Bockrr

Update 3/24/26: Deal is back until May 30, 2026

Offer extended to July 31, 2025

Update 11/19/23: Bonus is now $200 + be entered into the Grizzmas Floor Seats Drawing. Hat tip to Samantha

Update 1/8/22: Deal is back. Hat tip to reader Andrew D

Offer at a glance

  • Maximum bonus amount: $200 Mastercard gift card
  • Availability: Presumably TN only, but the reader who sent it in tried a dummy Alaska address and it seemed to accept it so YMMV? Update: Looks like they are requiring most people to go in branch to verify identity so make sure you have a branch not too far away [Branch locator]
  • Direct deposit required: Yes, must be full paycheck or government benefits
  • Additional requirements: Minimum opening deposit of $100+
  • Hard/soft pull: Unknown 
  • ChexSystems: Unknown, ChexSystems sensitive
  • Credit card funding: None
  • Monthly fees: $3, avoidable
  • Early account termination fee: None
  • Household limit: One
  • Expiration date: Direct deposit must post and clear by June 30th, 2020 July 31st, 2020 August 31, 2020 February 28, 2021

The Offer

Direct link to offer

  • Pinnacle Financial Partners is offering a checking bonus of up a $200 Mastercard gift card when you complete the following steps:
    • Open account online or in branch
    • Make a minimum deposit of $100
    • Set up a recurring direct deposit of your full payroll (or gov’t benefits) to your new account. One recurring direct deposit must post and clear your account by March 1, 2024

The Fine Print

  • Offer expires August 31, 2018.
  • This offer is for new Pinnacle checking households, or for households that have not had an open Pinnacle consumer checking account for at least 24 months.
  • Limit one bonus per household. Cannot be combined with other offers.
  • Must be 18 or older at time of account opening.
  • Offer is non-transferable.
  • Account is subject to approval.
  • To receive the $200 Mastercard® gift card, you must (1) open your account with $100, and (2) have at least one recurring direct deposit post and clear your account before Aug. 31, 2018.
  • Direct deposit is a recurring electronic deposit and must be your full payroll or government benefits.
  • The Mastercard gift card will be mailed to you via USPS within 2-4 weeks of meeting the qualified requirements.
  • Mastercard is a registered trademark of Mastercard International Incorporated.
  • Please note: there is a monthly inactivity fee of $2.95 after 12 months of inactivity on your Mastercard gift card.
  • Bonus will be reported as income on IRS Form 1099-INT and is valued at $200 total.

Avoiding Fees

The easiest account to keep fee free is the Grizzlies Basic Checking account, this has a $3 monthly service fee that is waived with eStatements. Fee schedule says there is no early account termination fee.

Our Verdict

Previously they have offered $100 in Grizzlies tickets or $200 in titans gear. This deal is much better as the $200 gift card is much more flexible. We need to know whether it’s a soft pull to open and how flexible they are on the direct deposit requirement (e.g do any work arounds work?) before knowing if this is a good deal or not. Maybe it’s possible to fund with a credit card as well? If anybody knows or has any experience with this bank then please share in the comments below. For now I won’t be adding it to the best bank bonuses due to all the unknowns but it has the potential to be a goood deal.

Big thanks to reader, Josh H who let us know. Learn how to find bonuses and contribute to the site here.

Useful posts regarding bank bonuses:

Post history:

  • Update 5/2/20: Deal is back and valid until June 30th, 2020.

How AI Is Transforming Physical Operations


SPONSOR CONTENT FROM SAMSARA

SPONSOR CONTENT FROM SAMSARA

November 5, 2026

By Sanjit Biswas

While much of the conversation around AI has focused on the future of knowledge work, the technology is quietly transforming the physical world, too. We’re now seeing industries that make up the infrastructure of our planet—construction, utilities, waste management, and field services—use AI to improve the daily experiences of the millions of frontline workers who keep the economy running.

These are industries and jobs that are asset-heavy and labor-intensive and cannot be replaced by software. Keeping these operations running is expensive: in an analysis of our 10 largest publicly traded customers, nearly 80% of revenue went toward their operating costs, including labor, vehicles, equipment, maintenance, and fuel. Using AI to reduce those costs by just a few percentage points can save those businesses hundreds of millions of dollars.

For decades, physical operations have used technology to manage costs and complexity, often through point solutions like field service scheduling, routing, and maintenance software. But when data is scattered across disconnected systems and dependent on manual entry, it is difficult for decision makers to see, understand, and act on what is happening across an operation.

Cameras, equipment sensors, and connected platforms can now bring this operational data together. AI can analyze it and take action, resulting in practical and significant changes to how operations run each day.

Like other executives of large-scale businesses, those running physical operations make technology decisions with a close eye on return on investment (ROI). The savings are clear and measurable. An IDC study recently commissioned by Samsara found that our customers achieved an eightfold ROI through better equipment utilization and maintenance, fuel savings, and lower accident costs. AI can build on those gains by helping teams turn their data into smarter decisions about where to focus their time, equipment, and budget.

Here’s what that looks like in practice.

Putting Equipment to Better Use

Think about maintenance, which accounts for about 10% of an organization’s operating budget. Bonnie Plants, the nation’s largest herb and vegetable plant producer, uses AI to process maintenance invoices 10 times faster, freeing staff to focus on repairs.

But what if teams could also understand what actually needs service? Two pieces of equipment might follow the same maintenance schedule even though one runs every day and the other is rarely used. By analyzing engine hours, usage, and diagnostic data, AI can help teams determine what needs attention now and what can safely wait. That means maintenance time and budget can go where they’ll make the biggest difference.

The same thinking applies to getting equipment where it needs to go. Consider a generator that sits unused for months and then becomes essential when a hurricane strikes. The City of St. Petersburg, Fla., uses asset tracking to find generators and other equipment in seconds rather than days. With that visibility, AI could help teams identify an available generator, assess where it’s needed most, and coordinate getting it there.

Making Faster, Smarter Decisions in the Field

Thirty-nine percent of major U.S. roads are in poor or mediocre condition. For repair crews, the challenge is knowing where to start. The Road Commission of Kalamazoo County, Mich., uses AI to identify pavement defects across more than 1,200 miles of streets. Video, precise locations, and severity ratings help crews prioritize repairs and group nearby jobs, so they spend less time searching for potholes and more time fixing them.

Conditions on the road can also change in minutes. Physical operations teams navigate some of the most extreme weather: snowstorms, heavy rain, tornadoes. During Winter Storm Fern in 2026, Werner, one of the largest transportation and logistics companies in North America, used automatic weather alerts to get visual information about conditions to drivers faster while reducing manual messaging.

Now imagine taking that a step further. As a storm moves in, in-cab safety alerts for speeding or following other vehicles too closely are adjusted based on drivers’ routes and the equipment they’re operating. Managing this manually at scale would require a tremendous amount of work. With AI, this analysis can happen automatically, helping to keep drivers safe no matter how quickly conditions change.

These are just a few examples of how AI can help physical operations turn data into real-world impact and deliver hard savings in operating costs. When data comes together and is operationalized with AI, it unlocks value that wasn’t possible until now.

What was once a vision is becoming practical reality. For operations leaders, the time to put it to work is now.

Sanjit Biswas is CEO and Co-Founder of Samsara.


To see how tens of thousands of organizations are using AI to make better operational decisions, visit Samsara.com.



Michael Burry Just Bet on a $3 Trillion Financial Time Bomb



Michael Burry just bet a new big short against AI stocks.
Thanks to FSA Store® for sponsoring this video! Go to to start shopping.

Michael Burry has just announced his latest bets against the AI market, betting against major AI stocks Micron (MU), Nebius (NBIS), Nvidia (NVDA), Oracle (ORCL), and Palantir (PLTR). But his biggest bet right now is against SOXX, a semiconductor ETF and a bet against QQQ, which tracks the NASDAQ tech index.
In this video, we break down his latest shorts, the data behind his trades, and the three reasons he may be shorting the AI market, especially AI hardware stocks. We analyze what Burry may be seeing in the “AI circular economy,” where companies like Nvidia, OpenAI, and Oracle are investing in each other, creating what some investors call “fake growth.” We also examine how record technology CapEx spending, slowing cloud revenue growth, and margin debt levels are making the AI space more unstable. And we also look at how this setup echos previous market crashes, and how this unsustainable spending could result in a larger market crash.

My name’s Kuran Francis, and in this video you’ll see what Burry’s options positions really mean, why timing makes shorting risky even for professionals, and how his trades compare to past calls that made him hundreds of millions during market collapses. The video also explores counterarguments from analysts, AI executives, and investors who believe today’s AI leaders like Nvidia and Google are fundamentally different from the dot-com era. Finally, we look at how everyday investors can manage exposure to AI-heavy markets through diversification and long-term positioning.

🔍 📊 I post daily on Instagram:

View My Portfolio with GetQuin:

I am not a financial or investment advisor. Everything in this video is for entertainment purposes only. Links above include affiliate commission or referrals, and I receive compensation from partnering websites. The video is accurate as of the posting date but may not be accurate in the future.

source

Why Investors Need to Value Recoverability, Not Just Continuity


  • A company’s value depends in part on how quickly it can restore critical operations after disruption.
  • Analysts should examine critical dependencies, tested recovery times, and the financial impact of downtime.
  • Recovery speed and costs should inform cash flow forecasts and help explain valuation differences among peers.

Traditional equity valuation rests on a quiet but powerful assumption: continuity.

Revenues are expected to grow, margins are assumed to normalize, and terminal values often imply that the business will continue operating without material interruption.

Discounted cash flow (DCF) models, relative valuation multiples, and even many risk premia rely on this premise.

But continuity is becoming a less reliable assumption.

Over the past decade, investors have repeatedly seen companies lose value not because demand disappeared permanently, but because their operating models could not absorb disruption quickly enough. Idiosyncratic events such as pandemic shutdowns, semiconductor shortages, cyber incidents, platform dependency shocks, energy price volatility, and geopolitical fragmentation have exposed a common weakness: many businesses are valued as stable systems.

In reality they are networks of fragile dependencies.

The valuation question therefore needs to change. Equity analysts should not ask only, “How profitable is this company under normal conditions?” but “How does this business behave under stress, and how quickly can it recover?”

A company that restores critical operations within days may preserve customer trust, continue to generate revenue, and maintain its long-term value. A company that requires months to recover may suffer contract losses, customer churn, regulatory scrutiny, and a de-rating.

From this vantage point then, resilience becomes a valuation variable, not an operational hiccough.

GSE delinquencies climb: Don’t shift staff solely to FHA


  • What’s at Stake: Whether mortgage servicers can maintain enough resources to handle rising agency loan distress
  • Supporting Data: 6.9%: The late-summer increase in short-term delinquent GSE-backed mortgages.
    Overview bullets generated by AI with editorial review.

A late-summer rise in delinquencies among mortgages backed by the government-sponsored enterprises points to an upward trend that may require servicers to keep resources available for agency loans until economic conditions improve.

Processing Content

Delinquency totals increased on a month-to-month basis across stages in August, according to data provided by the Federal Housing Finance Agency, the overseer of Fannie Mae and Freddie Mac. 

The number of borrowers 30 to 59 days delinquent climbed 6.9% to 313,254 from 292,965 between July and August. The number of mortgages past due by 60 days or more grew 2.9% to 256,999 units compared to 249,816 one month earlier.

The representative share of delinquencies relative to all outstanding GSE-backed mortgages now stands at 1.03% for early-stage distress. Liens 60 to 90 days past due make up 0.84% of outstanding mortgages. Borrowers in serious delinquency or currently in foreclosure account for 0.6%.

Although mortgage leaders in 2026 raised regular warnings about looming challenges for borrowers with Federal Housing Administration mortgages, the new data hints at difficulties surfacing in the agency segment. 

While distress eased in the early summer, delinquency volumes finished August higher than where they stood at the end of the first quarter, when they settled at 281,098 and 246,081, respectively. 

FHFA’s findings suggest rising prices and economic uncertainty continue to take a significant toll on the ability of some homeowners to consistently meet monthly mortgage obligations, with downward pressure on affordability becoming more acute as 2026 progresses.

The surge in summer delinquencies came at the same time prices of consumer goods ticked upward, with energy costs, in particular, accelerating from the impact of the Iran War. Meanwhile, the still-rising costs of property insurance and taxes are leading to prolonged sticker shock, even as the pace appears to be leveling off this year.

Recent forecasts predict many of the same factors will weigh on affordability through next year. 

The extent of homeowner concerns showed up in the number of calls for legal assistance to deal with potential foreclosures in the late summer, which came in almost 15% higher at the end of the third quarter compared to a year ago. Lawyers at LegalShield specifically noted inflation’s effect on household budgets as a primary cause, rather than poor planning on the part of borrowers.

Foreclosure starts leap 18%

FHFA’s new report also found foreclosures on the rise among Fannie Mae- and Freddie Mac-backed loans. 

The number of foreclosure starts shot up 18% to 8,930 from 7,569 from July to August. Foreclosure and bank sales of properties eased 5%, though, to 1,333 from 1,403. 

A report from Auction.com saw such inventory likely to increase for the remainder of 2026, but much of the growth will be driven by FHA foreclosures.

The FHFA also recorded 7,675 permanent loan modifications in August, increasing from 7,503 a month earlier. More than one-third, or 36.5%, of modifications involved extending the term of payment.

In total, Fannie Mae and Freddie Mac completed 16,335 actions in August aimed at foreclosure prevention.



MercadoLibre: 3 Key Takeaways for Long-Term Investors


On its third-quarter 2026 earnings call, held on Nov. 4, 2026, MercadoLibre (MELI -1.32%) announced an FX-neutral revenue increase of 41% year over year alongside $676 million in operating income. Management sacrificed 40 basis points of operating margin to fund logistics capacity and affiliate marketing. Long-term investors need to know if these upfront spending choices build lasting competitive advantages. Three key takeaways from management explain how these capital choices position the business.

1. Logistics Expansion Sacrifices Short-Term Margin for Scale

MercadoLibre expanded its fulfillment footprint by nearly 20% in the third quarter ahead of the peak shopping season, incurring upfront costs before shipping volume arrived. Despite these short-term shipping headwinds, shipping cost per unit in Brazil dropped 5% year over year on an FX-neutral basis.

We added almost 20% to our fulfillment square meters quarter-on-quarter ahead of peak. That cost lands before the volume does, a pattern we have seen many times since we started operating fulfillment almost 10 years ago.
— Martin de los Santos, Chief Financial Officer

2. Affiliate Marketing Investments Drive Social Commerce Acceleration

Management allocated extra capital to its social media creator network in Brazil, pushing sales and marketing expenses up 40 basis points sequentially to 11.6% of net revenue. The regional affiliate network surpassed 12 million members, expanding product discovery beyond traditional search channels.

Orders through the channel grew 240% year-on-year. Consumers increasingly discover and buy products through creators and social media.
— Martin de los Santos, Chief Financial Officer

3. E-Commerce Customer Data Protects Credit Portfolio Performance

MercadoLibre expanded its credit portfolio 62% year over year while maintaining non-performing loans, or NPLs, aged 15 to 90 days at 7%. First-party shopping data from the marketplace allows the company to evaluate buyer risk before issuing credit lines.

And coming back to Brazil, I would say that an important advantage is that the marketplace gives us information before we lend. And we see how users buy, how they pay, how they use installments.
— Osvaldo Gimenez, President of Fintech

Looking Ahead

Executive focus remains centered on artificial intelligence integration and proprietary ecosystem features. Internal development efforts prioritize in-house software capabilities over external platform integrations to safeguard customer relationships.

Our priority is still to build the best agentic experience inside MercadoLibre, taking advantage of the 27 years of first-party data that we have, our unique combination of selection, pricing, logistics, financing, loyalty and so on.
— Ariel Szarfsztejn, Chief Executive Officer

Scale advantages across shipping and payments reinforce the company’s competitive moat against regional rivals. Continued capital deployment into fulfillment efficiency and financial services underpins management’s multiyear expansion strategy.

MercadoLibre is extending its leadership as the go-to destination for shopping in Latin America. Mercado Pago is getting closer to its objective of becoming the regional largest digital financial services provider in the region…
— Ariel Szarfsztejn, Chief Executive Officer

The Motley Fool has positions in and recommends MercadoLibre. The Motley Fool has a disclosure policy.

Woot Apparel Sale: Extra 50% Off When You Buy 5 or More Items


Woot Apparel Sale: Extra 50% Off

This article contains affiliate links.

Woot is running an Apparel Overstock Sale, offering an extra 50% off when you purchase 5 or more eligible items.

The sale includes clothing and apparel deals, with the additional discount automatically applied at checkout. No promo code is needed.

Offer Details

  • Discount: Extra 50% off when buying 5 or more eligible items.
  • Promo code: None required.
  • Offer ends: November 15, 2026, at 11:58 p.m. CT.
  • Shipping: Free for Amazon Prime members, otherwise $6 per order.
  • Discount appears on the final checkout screen.
  • Valid only on items included in the promotion, while supplies last.
  • PROMO PAGE

For example, if you add five eligible $10 items to your cart, you’ll pay just $25 instead of $50, before any shipping or taxes.

Shipping is free for Amazon Prime members when they sign in to Woot with their Amazon account and select a shipping address. Otherwise, shipping costs $6 per order.

 

Disclosure: This article contains affiliate links. If you take action (i.e. subscribe, make a purchase) after clicking a link, I may earn some beer 🍺🍺🍺 money, which I promise to drink responsibly. When applicable, you should always go through shopping portals to earn cashback. But when that’s not an option, your support for the site is always greatly appreciated. Thank you for reading!

Your Social Media Team Needs More Training — Not More Tasks


Opinions expressed by Entrepreneur contributors are their own.

Key Takeaways

  • Organic social media builds real relationships with your audience without ad spend. It drives trust, brand awareness, and loyalty over time, but it has to be done strategically to deliver results.
  • You do not need to be the expert. You just need to connect your team with someone who is. That is exactly where outside coaching makes a difference.
  • Posting without a strategy. Content goes out, but without understanding what drives reach and engagement, growth stalls.

Small businesses do this every day. They hand off the Instagram social media account to a niece because she’s “always on her phone,” or have the youngest person in the office to run the social accounts by default. It’s understandable, and honestly, it’s a start! But managing social media for a business is a whole different ballgame. It takes real strategy, platform know-how, consistent execution and a clear understanding of what actually drives growth.

Here’s what I’ve learned working with clients across all kinds of industries: enthusiasm without training only gets you so far. Organic social media is one of the most powerful tools your business has, and it only delivers when the person running it knows what exactly they are doing. Here are seven reasons why training your social media team is one of the smartest moves you can make.

Paid ads are great, but organic social media is where your brand actually lives. It is how people discover you, decide if they trust you and choose to spend their money with you. Done well, it builds community, drives traffic and keeps you top of mind without a single dollar in ad spend. When I work with clients at Fix Your Search, one of the first things I do is help their team understand just how powerful this tool is, because most people underestimate it until they see a solid organic strategy in action.

That kind of impact does not happen by accident. It requires strategy, consistency and someone who understands how each platform works. Training is what gets you there.

This is the big one. Scrolling TikTok every night does not make someone qualified to manage your brand’s presence. Personal use and professional strategy are completely different skill sets. When I start training a client’s team, we talk about the difference between posting for fun and posting with purpose. Once that clicks, everything else starts to fall into place.

3. You cannot train someone on something you do not know yourself

Here is the tricky part a lot of business owners do not talk about. If social media strategy is not in your forte, how do you teach it to someone else? You cannot spot mistakes you cannot see. When a client brings me in, the business owner does not have to be the expert. I take their team members from the very beginning, walking them through what good social media management actually looks like, step by step, so there is no guesswork on anyone’s end.

4. Platform knowledge makes or breaks your reach

What works on Instagram is not what works on LinkedIn. What thrives on TikTok might flop on Facebook. Each platform has its own audience behavior, content format and algorithm logic, and not knowing the difference is one of the fastest ways to waste your team’s time and energy.

Platform-specific training is a core part of how I work with my clients. We always start with the fundamentals: understanding each platform’s purpose, writing captions that earn engagement, building a content calendar that makes sense and reading analytics without the eyes glazing over. That foundation is everything.

The algorithm loves relevance. Trending formats, sounds and topics get shown to more people, plain and simple. But jumping on a trend blindly without understanding how to make it work for your brand can hurt more than help. That is why trend awareness is a dedicated part of the training I do with my clients. When a team knows how to work with trends, reach can grow fast and it is always exciting to watch it happen.

6. Ongoing coaching beats one-time workshops every time

Training is not one single afternoon session. Social media platforms change constantly, and a strategy that worked six months ago might be hurting your reach today. When I train a client’s team, I stay involved over time. We review what is working, adjust to algorithm updates and keep building on what the team learns. Everything I do is tailored to the specific business, because what makes sense for a local bakery looks completely different from what makes sense for a nightclub or an upscale restaurant.

7. A trained team builds a presence you can be proud of

Your social media accounts are often the very first impression a potential customer has of your business. That’s why, when I train a client’s team, I always tie the work back to this bigger picture. We’re not just filling a content calendar. We are crafting a presence that earns trust, attracts the right people and reflects the business at its best.

When proper training is in place, the results speak for themselves. Engagement climbs, reach grows and the team member who once second-guessed every post starts owning their role with real confidence. Watching that shift happen is honestly the most rewarding part of the work I do.

The bottom line

If your social media is not delivering the results you hoped for, the answer is almost never to scrap everything and start fresh. More often than not, the missing piece is proper training. Organic social media is a long game, and every business that plays it well has one thing in common: a team that genuinely knows what they are doing, why they are doing it and how to keep getting better. That kind of expertise does not appear overnight, but it is absolutely buildable. Invest in training your team the right way, and your social media stops being a question mark and starts becoming one of your strongest business assets.

Key Takeaways

  • Organic social media builds real relationships with your audience without ad spend. It drives trust, brand awareness, and loyalty over time, but it has to be done strategically to deliver results.
  • You do not need to be the expert. You just need to connect your team with someone who is. That is exactly where outside coaching makes a difference.
  • Posting without a strategy. Content goes out, but without understanding what drives reach and engagement, growth stalls.

Small businesses do this every day. They hand off the Instagram social media account to a niece because she’s “always on her phone,” or have the youngest person in the office to run the social accounts by default. It’s understandable, and honestly, it’s a start! But managing social media for a business is a whole different ballgame. It takes real strategy, platform know-how, consistent execution and a clear understanding of what actually drives growth.

Here’s what I’ve learned working with clients across all kinds of industries: enthusiasm without training only gets you so far. Organic social media is one of the most powerful tools your business has, and it only delivers when the person running it knows what exactly they are doing. Here are seven reasons why training your social media team is one of the smartest moves you can make.

Paid ads are great, but organic social media is where your brand actually lives. It is how people discover you, decide if they trust you and choose to spend their money with you. Done well, it builds community, drives traffic and keeps you top of mind without a single dollar in ad spend. When I work with clients at Fix Your Search, one of the first things I do is help their team understand just how powerful this tool is, because most people underestimate it until they see a solid organic strategy in action.

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05:00 – Gold XAUUSD Analysis
15:00 – Bitcoin BTC Analysis
25:00 – Live Trade Setups
35:00 – SMC & Price Action Analysis
45:00 – New York Session Trading
55:00 – Risk Management & Trade Updates

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