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Borrowing Money to Invest: What Physicians Should Know First



A friend called me recently. A few of his investments had slowed down, one had stopped paying entirely, and we spent twenty minutes working through what the losses might look like and whether he could write any of it off.

Then he mentioned, almost in passing, that the money he’d put in wasn’t his. He’d borrowed it.

That changed the conversation completely. We weren’t talking about investments that might underperform anymore. We were talking about payments that were due either way.

If you’re a physician, you’ve probably had this option in front of you. Banks like our income and they like the credential, so the offers tend to arrive before you go looking. A home equity line on a house that’s appreciated. A line of credit against your brokerage account. Margin. A practice loan.

And when a deal shows up and the cash isn’t sitting there, borrowing looks like the obvious answer.

Sometimes it is. But the thing that usually determines how it turns out isn’t the investment. It’s the loan.

Disclaimer: This article is for informational and educational purposes only and does not constitute financial, legal, or investment advice. Any investment involves risk, and you should consult your financial advisor, attorney, or CPA before making any investment decisions. Past performance is not indicative of future results. The author and associated entities disclaim any liability for loss incurred as a result of the use of this material or its content.

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Is it a good idea to borrow money to invest?

The short version: it depends almost entirely on whether the debt is attached to the asset or attached to you.

A mortgage inside a real estate deal is normal. It’s non-recourse, it’s secured by the building, and if the deal fails the lender takes the property and that’s the end of it.

A loan you signed personally to fund your piece of a deal is a different thing entirely. It has your name on it. The investment can go to zero and the loan doesn’t go anywhere.

Those get talked about as if they’re the same tool. They’re not.

You’re signing two agreements, not one

When you borrow personally to invest, you take on two obligations that have nothing to do with each other.

The first is the investment. Up, down, or zero. That’s the risk you evaluated.

The second is the loan. It has no idea what the investment is doing. It’s due on the first.

So you’ve made one side of this optional and the other side mandatory.

Here’s the version most people run. You borrow at 7% and put it into a deal projecting a 10% or 12% preferred return. Three to five points of spread, and the investment covers the payment.

But a preferred return isn’t a guaranteed return. It tells you where you sit in line. It doesn’t obligate anyone to pay you.

A sponsor can pause distributions to hold cash, build a reserve, or cover a rate cap that got expensive. Sometimes that’s exactly what a good operator should do.

Your lender doesn’t pause anything in response.

The cash flow that was supposed to cover your debt turns out to be the most interruptible piece of the whole arrangement.

Which dollars actually make the payment?

Before you borrow for any investment, answer this specifically. There are only two honest answers.

The investment pays it. True for stabilized rental property and some private credit. Even then, stress it. What happens if distributions stop for a year?

Your clinical income pays it. True for stocks, crypto, pre-IPO shares, most value-add real estate during the improvement period, and anything else that doesn’t distribute.

If it’s the second one, you’re not doing arbitrage. You’re making a directional bet financed by your W-2, with interest accruing whether you’re right or not.

That can still be a reasonable thing to do. It’s just not what most people think they’re doing.

What kind of debt are you actually using?

The interest rate matters less than who controls the loan.

Margin loans. Callable daily. Your broker revalues the collateral continuously and can liquidate without asking. FINRA sets the maintenance floor at 25%, but most brokers hold you to more, and they can raise their own requirement whenever they want.

Securities-backed lines of credit. Similar mechanics, slightly more flexible terms, still secured by assets the lender can reach.

HELOCs. Secured by your home. Usually variable. And banks retain the right to reduce or freeze the line, which they did at scale in 2008, to borrowers who were current on their payments.

Personal and practice loans. Fixed payment, full recourse, nothing to seize but nothing protecting you either.

Debt inside a deal. Non-recourse, secured by the property, ends with the property.

The first four all reach you. The fifth doesn’t. That’s the line that matters.

What happens if the investment goes against you?

It breaks in one of two ways.

You get sold

If your debt is callable, the lender picks your exit.

Account drops below maintenance, you get the demand, and if you don’t post capital the position gets liquidated. You don’t negotiate the timing.

And the timing is the whole problem. Margin calls happen at bottoms. That’s what a bottom is.

The SpaceX IPO is a clean recent example. It priced at $135 on June 11, 2026, opened at $150, and ran as high as $225 over the following weeks. Then it reversed, closed below its IPO price in mid-July after a Starship delay, and bottomed at a close of $108.27.

It’s trading around $148 now.

Buy at $200 with cash and you had a rough summer. You’re down some, you didn’t enjoy it, and you still own the shares.

Buy at $200 on margin and you were liquidated in the low $110s. The loss is permanent and you watched the recovery from outside.

That investor may have been completely right about the company. It didn’t matter, because being right later wasn’t available to them.

With your own money, being early and being wrong are different outcomes. With borrowed money, they’re the same one.

You get stuck

The private version has no margin call, which makes it feel safer.

You draw on a HELOC and invest in a syndication or fund. No daily price, no maintenance threshold, nobody forcing a sale.

Then distributions pause. The payment continues. And you can’t exit, because there’s no real secondary market for private LP interests. Where one exists, you’re taking a serious discount and you usually need sponsor consent.

The lender can’t come after the investment. It isn’t pledged to them and they couldn’t sell it anyway.

They come after you. The house securing the line, the brokerage account, whatever the guarantee reaches.

Now you’re holding two problems that don’t offset. The investment may recover. The debt is indifferent either way.


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Can you write off the losses and the interest?

This is usually where the conversation starts, and the answer is less generous than people expect. Worth running past your CPA, since it turns on your full picture.

Interest on money borrowed to invest is generally treated as investment interest expense. It’s deductible, but only against net investment income, and only if you itemize. Net investment income is a narrower category than most people assume, and it typically excludes qualified dividends and long-term capital gains unless you make a specific election that costs you the preferential rate.

So a physician with a large margin balance and a portfolio producing little current income often can’t deduct the interest this year at all. It carries forward, which helps eventually, but eventually doesn’t pay this month’s bill.

HELOC interest has its own wrinkle. Interest on home equity debt isn’t deductible as mortgage interest unless the proceeds went into the home. Used for investing, it may be treated as investment interest instead, with all the same limits.

And capital losses offset capital gains, with $3,000 a year against ordinary income beyond that. Against a physician’s income, that’s close to noise.

The tax code does not make you whole on a leveraged position that went badly. It softens the edge, slowly.

The real cost of leverage

The usual framing is that leverage magnifies returns in both directions. That’s true and it’s incomplete.

The better framing is that leverage takes away your ability to wait.

For most physicians, patience is the actual edge. High stable income, no outside investors, nobody forcing redemptions. You can hold something through a bad eighteen months when an institution can’t.

That’s worth more than three points of spread. And a personal loan is the fastest way to give it up, because it puts a deadline on a decision that never needed one.

Debt inside a deal is ordinary. Debt that funded your entry is a different instrument with a different risk profile.

Knowing which one you’re holding is most of the work.


Were these helpful in any way? Make sure to sign up for the newsletter and join the Passive Income Docs Facebook Group for more physician-tailored content.

Peter Kim, MD is the founder of Passive Income MD, the creator of Passive Real Estate Academy, and offers weekly education through his Monday podcast, the Passive Income MD Podcast. Join our community at the Passive Income Doc Facebook Group.


Disclaimer: I am not a CPA, attorney, or financial advisor. The information in this post is for educational purposes only and should not be construed as tax, legal, or financial advice. Please consult a qualified professional about your specific situation before making any decisions.

Further Reading



U.S. Bank $300 Business Savings Bonus


Update 9/28/26: Extended through Jan. 13, 2027. Now requires a $15,000 deposit (was $10,000)

Update 7/1/26: Extended through  September 27, 2026

Update 4/2/26: Extended until June 30, 2026 and now $300 instead of $200.

Extended until March 31, 2026. New promo code Q1SAV26

Offer at a glance

  • Maximum bonus amount: $200
  • Availability: Nationwide (excludes NY & FL and any other state without a branch unless you have an existing relationship)
  • Direct deposit required: None
  • Additional requirements: See below
  • Hard/soft pull: Soft pull
  • ChexSystems: Mixed data points
  • Credit card funding: Can fund up to $3,000 with a credit card
  • Monthly fees: $5, avoidable 
  • Early account termination fee: None
  • Household limit: None
  • Expiration date: January 14, 2026

The Offer

Direct link to offer

  • U.S. Bank is offering a $300 bonus when you open a new business savings account and complete the following requirements: 
    • Use promo code Q4SAV26
    • Deposit at least $15,000 in new money within 30 days.
    • Maintain at least $15,000 balance for 60 days after account opening

 

The Fine Print

  • Promo code Q4SAV25 MUST be used when opening a U.S. Bank Basic Business Savings account. Limit of one bonus per business. A $100 minimum deposit is required to open the referenced account. 
  • Earn your $200 Business Savings bonus by opening a new U.S. Bank Basic Business Savings account between 10/01/2025 and 1/14/2026. You must make deposit(s) of at least $10,000 in new money within 30 days of account opening and thereafter maintain a daily balance of at least $10,000 until the 60th day after account opening. The interest rates and APYs for the U.S. Bank Basic Business Savings account are variable, determined at the bank’s discretion, and can change at any time. 
  • New money is considered money that is new to U.S. Bank. Funds must come from outside U.S. Bank and cannot be transferred from another U.S. Bank product or a U.S. Bank Affiliate. For accounts opened on non-business days, weekends or federal holidays, the open date is considered the next business day. Account fees (e.g., monthly maintenance, paper statement fee, etc.) could reduce the qualifying daily balance, therefore you must make deposit(s) to cover the fees to maintain the daily balance during the qualifying period to be awarded the bonus. Refer to the Business Pricing Information Document for a list of fees. 
  • Bonus will be deposited into your new eligible U.S. Bank Basic Business Savings account within 30 days following the last calendar day of the month you complete all of the offer requirements, as long as the account is open and has a positive available balance. 
  • Offer may not be combined with any other business savings account bonus offer.
  • All bank account bonuses are treated as income/interest and as such you have to pay taxes on them

Avoiding Fees

Monthly Fees

$5 monthly maintenance fee can be waived when you maintain a $500 daily balance

Early Account Termination Fee

I wasn’t able to find 

Our Verdict

This account earns 0.05% APY. There is currently a $1,200 business checking bonus as well.

Hat tip to reader Bertha

Useful posts regarding bank bonuses:

What Can Save Mortgage Rates?


Mortgage rates feel pretty hopeless right now.

They’ve risen from sub-6% to the mid-7s in just the past six months.

With a meteoric rise over the past month, climbing nearly a full percentage point.

At this time last month, the 30-year fixed was around 6.75% and today it’s closer to 7.5%.

So what can save mortgage rates, if anything at all?

End the War, Bring Down Mortgage Rates

One of the biggest factors right now when it comes to mortgage rate movement is the conflict with Iran.

It has led to much higher energy prices, which translates to higher inflation.

That has forced the Fed to begin hiking again, with one hike already in the books and several more hikes potentially coming.

Prior to the conflict, the 30-year fixed was sub-6%, its best level since the summer of 2022.

As a quick reminder, mortgage rates were still in the low 3s in early 2022.

So the fact we were talking about the year 2022 was a huge victory for prospective home buyers and those looking to refinance.

But that all changed in a heartbeat when the war broke out, sending bond yields surging.

There was hope of a speedy resolution, but that has dimmed tremendously with the impasse in the Middle East now approaching month eight.

Long story short here, end the war and mortgage rates would benefit a ton. They likely wouldn’t come back down to sub-6% levels right away, but you could get them back into the 6s.

[Compare different mortgage rates side by side with my mortgage rate calculator.]

Weak Jobs Data Could Help Too

The next biggest driver is labor. Since the war is an inflation story, the other big piece is labor.

The Fed concerns itself with both, as does the bond market.

Lately, jobs data has been a little more positive than expected, which puts additional pressure on mortgage rates.

If we get a weaker-than-expected jobs report that points to economic cooling, you can get lower mortgage rates that way too.

It’s not the best path because you don’t want people losing their jobs (it’s counterintuitive).

But it is the other way the economy shows sign of slowing, which could give the Fed pause concerning additional rate hikes.

The Fed doesn’t set mortgage rates, but the bond market takes cues from Fed rate expectations.

And if they’re expected to keep hiking, the pressure builds on 30-year fixed mortgage rates too.

Granted a lot of that pressure already seems to be priced in, with rates up 75 basis points over the past month.

Taken together with the war-driven increase, we’re looking at rates about 150 bps higher than they were at the beginning of March.

Back then we had a 6% 30-year fixed (perhaps even 5.875%), and today homeowners are facing a 7.5% rate instead.

That’s pretty painful, especially since housing affordability was already out of reach for many even when rates were lower.

Midterm Magic for Mortgage Rates?

Perhaps President Trump and his pals will come up with some midterm magic to get mortgage rates down, knowing housing is always a hot button issue.

Trump campaigned on bringing back the low mortgage rates, but so far it hasn’t gone according to plan.

Not even close.

He’s aware of this and likely wants to fix it. Same with Treasury Secretary Scott Bessent.

But they’ve struggled to make any headway there. Knowing the midterms are right around the corner, they might be even more inclined to find a solution to the high-rate problem.

That could be more motivation to make a deal with Iran, which again is the main driver of mortgage rates lately.

So even if the President and company want lower rates, it’s ultimately the same solution to get them lower. End the war.

That eases pressure on inflation, which is arguably what caused mortgage rates to surge higher again this year.

Colin Robertson
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Why Does the Price of Bitcoin Keep Going Up? The Answer Might Surprise You.


Since July, when it briefly dipped below $60,000, Bitcoin (BTC -1.10%) is up a resounding 40%. That’s particularly impressive, given the spate of negative news that has hit the crypto market recently, including Congress’ failure to advance the Clarity Act.

So why, exactly, is the price of Bitcoin soaring? These four factors offer the best explanation.

Bitcoin ETF inflows

The easy answer is “ETF inflows.” Money is once again flowing into Bitcoin ETFs at a prodigious rate, and that is helping to push up the price of Bitcoin. The funds actually buy and hold coins, so there’s real substance in this argument.

Image source: Getty Images.

The reversal since July has been particularly striking. In mid-July, Bitcoin ETFs were facing net outflows of $5.8 billion for the year. Two months later, that has flipped to a net inflow of $800 million.

But I’m not entirely satisfied with this explanation, because the cause-and-effect order is unclear. Is the price of Bitcoin going up because ETF inflows are increasing? Or are ETF inflows increasing because the price of Bitcoin is going up?

Bitcoin as digital gold

Another possible explanation is the return of the “digital gold” investment thesis. Some investors view Bitcoin as a potential hedge against inflation and geopolitical instability, just like physical gold.

As a result, the correlation between Bitcoin and gold recently hit a six-year high. At a time of macroeconomic uncertainty and geopolitical tension, it makes sense that investors are looking for safe-haven assets. That could be persuading investors to embrace Bitcoin.

But, again, this explanation is not entirely satisfying. For much of the year, Bitcoin was behaving like a high-beta tech stock. How is it possible that it can behave like a risky asset for half of the year, and like gold for the other half of the year?

Bitcoin Stock Quote

Today’s Change

(-1.10%) $-928.10

Current Price

$83,810.00

Bond market feedback loop

Finally, another possible explanation involves a potential link between recent buybacks of long-term U.S. Treasury debt and the price of Bitcoin. This suggests a feedback loop between the bond market and the crypto market.

Replacing longer-term Treasury debt with shorter-term, lower-cost debt will lower interest rates and reduce the cost of borrowing for the U.S. government. These lower interest rates should also make risky assets such as Bitcoin more appealing, especially to investors seeking higher returns.

But didn’t the Federal Reserve just announce plans to hike interest rates? Aren’t bond yields rising? So again, this explanation by itself doesn’t look complete.

Bitcoin as the future of money

Based on what’s happening in the Middle East right now, the dollar-based global economic system appears to be coming apart at the seams. As a result, hedge fund managers continue to talk about a potential replacement of the dollar as the world’s reserve currency.

And that is where Bitcoin enters the conversation. Ultimately, Bitcoin is not just a digital currency. It is also a financial innovation powered by blockchain technology.

As such, Bitcoin could be the future of money, which helps explain why it continues to soar in value, even without an obvious catalyst.

When Raising Prices Is Better Than Cutting Quality


When faced with cost increases, managers may need to make tough decisions. Generally, there are three options that managers can consider in these situations. One option is to maintain current prices, meaning the firm absorbs the higher costs and settles for lower margins. A second option is to raise prices, passing increased costs to consumers to maintain profit margins. A third option involves indirectly raising prices by reducing what consumers get for the same price.



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Best High-Yield Savings Rates for September 28, 2026: Up to 4.25%


High-yield savings account rates have started to rise slightly, even at large banks, in the wake of the Federal Reserve rate increase last week.

As of September 28, 2026, some online banks are still offering interest rates up to 4.25% APY. This is still much better than the average of 0.37% APY, according to the FDIC.

Banks and credit unions are constantly adjusting their annual percentage yields (APYs) as markets react to Federal Reserve policy and inflation data, so staying up to date can make a real difference. Here’s where the best savings rates stand today — and what you should know before moving your money.

💰 Today’s Best Savings Rates At a Glance

Here are the best bank and credit union savings accounts rates today:

Bank or Credit Union

Top APY

Balance Requirement

NexBank

4.25%

$1

CIT Bank

4.10%

$2,500

Always.bank

4.10%

$0

Pibank

4.10%

$0

FVCbank

4.01%

$500

1. NexBank – NexBank is the largest privately held bank in Texas and currently is offering up to 4.25% APY in partnership with Raisin. It also currently has a rate lock for 6 months guaranteed! They’re also offering up to a $1,000 bonus for new deposits. 

2. CIT Bank – CIT Platinum Savings a two-tiered savings account. 

Open an account with promo code CITBoost and you’ll earn 4.10% APY* on balances of $5,000 or more for the first six months*.

After 6 months, you’ll return to the regular rate of 3.75% APY* with a $5,000 minimum balance. Otherwise you’ll earn 0.25% APY. See website for full details. Read our full CIT Bank review.

3. Always.bank – Always.bank is the digital banking arm of 22nd State Banking Company, they’re currently offering a competitive 4.10% APY with no minimum balance requirements.

4. PiBank – PiBank is the online brand of Intercredit Bank, N.A and offers 4.10% APY with no monthly maintenance fees and no minimum balance requirements. However, lots of consumers complain about only being allow to withdraw via wire transfer. Read our full Pibank review.

5. FVCbank Advantage Direct Savings – FVCbank offers the Advantage Direct Savings Account and currently pays 4.01% APY with no monthly maintenance fees and just $500 minimum balance to open, and you must maintain a balance of $0.01 to earn stated APY. Read our full FVCbank review.

You can find a full list of the best high yield savings accounts here >>

How High Yield Savings Accounts Work And Why Rates Matter?

High-yield savings accounts function just like traditional savings accounts, but they pay a much higher annual percentage yield (APY) — often 10 to 15 times more. You can see how these rates compare to the savings rates at the 10 largest banks in America – and these rates put them to shame.

“We’re starting to see more and more major banks raise their savings rates.” – Robert Farrington

The banks and credit unions on this list typically always have above-average rates, so even if the Federal Reserve lowers rates and these accounts lower their rates, you’ll still be head. 

For example, a $10,000 balance earning 4.00% APY will generate about $400 in interest per year, compared with less than $20 at a big-bank rate of 0.20%. That gap makes it worth tracking rate changes regularly and switching institutions if your current bank stops staying competitive.

However, we expect more rates to dip below that 4.00% level in the coming weeks.

What To Know Before Opening An Account

Before opening a new account, review the key details that determine how much you’ll earn — and how easily you can access your funds.

  • Watch For Intro Or Promo Rates: APYs can rise or fall at any time. But a strong introductory rate doesn’t guarantee long-term performance. None of the rates listed here are introductory, but some referral codes may only be temporary rates.
  • Transfer Limits: Federal rules no longer cap savings withdrawals at six per month, but many banks still impose limits.
  • Safety: Confirm that the institution is FDIC- or NCUA-insured, which protects up to $250,000 per depositor, per bank or credit union.
  • Access: Many top-yield accounts are online-only. Make sure you can deposit via mobile app and link external accounts for easy transfers.

These details help you separate truly high-performing savings options from accounts that look appealing but may include hidden limitations or slower rate adjustments.

How We Track And Verify Rates

At The College Investor, our goal is to help you make smart, confident decisions about your money. To create this list, our editorial team reviews savings account rates daily across more than 50 banks, credit unions, and fintechs. We verify data using each institution’s official website, rate disclosures, and regulatory filings.

Only accounts available to U.S. consumers and insured by the FDIC or NCUA are included.

Our coverage is independent and editorially driven – we never rank accounts based on compensation. While we may earn a referral fee when you open an account through certain links, this does not influence our recommendations or reviews. Our opinions are our own, based on a consistent evaluation of usability, fees, yields, and customer experience.

FAQs

How often do savings account rates change?

Banks can adjust rates daily or weekly based on market conditions.

Are online banks safe?

Yes — as long as they’re FDIC-insured. Verify coverage on the FDIC’s BankFind site.

Is interest on savings accounts taxable?

Yes. You’ll receive a 1099-INT if you earn $10 or more in interest.

Should I move my money if rates drop?

It depends on the difference in APY and your transfer limits, and frequent rate chasing can reduce returns if transfers take time.

Disclosures

CIT Bank

For complete list of account details and fees, see our
Personal Account disclosures.

* Platinum Savings is a tiered interest rate account. Interest is paid on the entire account balance based on the interest rate and APY in effect that day for the balance tier associated with the end-of-day account balance. APYs — Annual Percentage Yields are accurate as of July 1, 2026: 0.25% APY on balances of $0.01 to $4,999.99; 3.75% APY on balances of $5,000.00 or more. Interest Rates for the Platinum Savings account are variable and may change at any time without notice. The minimum to open a Platinum Savings account is $100.

* Platinum Savings APY Boost Promotion Terms and Conditions

This is a limited time offer available to New and Existing customers who meet the Platinum Savings APY Boost promotion criteria.

Accounts enrolled in the Platinum Savings Annual Percentage Yield (APY) Boost promotion will receive a 0.35% APY boost on the Platinum Savings current standard APY tiers for 6 months following the opening of a new account or when an existing Platinum Savings account is enrolled in the promotion. The Platinum Savings APY boost will be applied on account balances up to $9,999,999.00. Account balances above $9,999,999.00 will earn the standard APY. If the standard-published APY should change during the promotion period, the APY boost will move with it, offering an account APY above the standard rate.

The Promotion begins on February 13, 2026, and ends October 31, 2026. Customers enrolled in the promotion prior to the end date will receive the APY boost for the 6-month period outlined in the terms and conditions.

The promotion can end at any time without notice. 

Editor: Colin Graves

Reviewed by: Richelle Hawley

The post Best High-Yield Savings Rates for September 28, 2026: Up to 4.25% appeared first on The College Investor.

FCA Secures Money Back For Victims Of Crypto Fraud


At a hearing at Southwark Crown Court on 28 September 2026, Raymondip Bedi was ordered to pay £603,404.28 and Patrick Mavanga £247,997.99.

Between February 2017 and June 2019, Bedi and Mavanga operated a fraudulent investment scheme, cold-calling consumers and persuading them to invest in fake cryptoasset opportunities through companies including CCX Capital and Astaria Group LLP. At least 65 investors were defrauded and lost £1,541,799.

The FCA has identified and contacted victims of the fraud and will ensure that funds recovered through the confiscation process are returned to victims.

In July 2025, following an FCA prosecution, Raymondip Bedi was sentenced to 5 years and 4 months’ imprisonment and Patrick Mavanga was sentenced to 6 years and 6 months’ imprisonment for their roles in the scheme.

Steve Smart, joint executive director of enforcement and market oversight at the FCA, said:

‘Bedi and Mavanga defrauded investors and left them out of pocket. These orders bring victims a step closer to getting money back.

‘We’ll keep coming after fraudsters and holding them to account.’

Notes to editors

  1. Raymondip Bedi’s date of birth is 9 October 1989.
  2. Patrick Mavanga’s date of birth is 24 November 1984.
  3. FCA secures convictions against two individuals for £1.5m fraud.
  4. Two individuals sentenced to a combined 12 years for £1.5m crypto fraud.
  5. Confiscation orders are made under the Proceeds of Crime Act 2002 and require offenders to repay the benefit they gained from criminal conduct or the value of their available assets, whichever is lower.
  6. If the defendants fail to pay the confiscation orders within 3 months, Bedi will face up to an additional 5 years in prison and Mavanga could face up to 2 years.
  7. The FCA has previously sought to contact affected investors. Anyone who believes they may have been affected and has not heard from the FCA should contact the FCA’s Consumer Helpline.
  8. Fighting financial crime is a priority in the FCA’s 5 year strategy.
  9. The FCA enables a fair and thriving financial services market for the good of consumers and the economy. Find out more information about the FCA.



The Best Way to Sell a Product Is to Make It Easy to Understand


Opinions expressed by Entrepreneur contributors are their own.

Key Takeaways

  • Education is not separate from selling, especially in a specialized industry. It is a necessary part of helping customers make a useful comparison and decide on a product.
  • Businesses naturally want to emphasize what their products can do. The harder, and often more important, conversation is explaining what they cannot do.
  • Customer education can’t belong only to the marketing department or sales team. It’s everyone’s responsibility to make sure customers can see the company’s expertise in action.

Some businesses sell products that customers already understand. Others have to explain the category before they can explain why their company is the right choice.

I operate in one of those industries. Most people have seen window film, but many do not know how solar control window film differs from decorative film, privacy film or security window film. They may also associate window tinting only with cars, rather than home window tinting or commercial window film for buildings. Before customers can evaluate a proposal, they first need to understand what the product can do and can’t do and which option fits the problem they are trying to solve.

This challenge is not unique to the window film business. Technology companies, financial services firms, healthcare providers, specialty contractors and many other businesses offer products or services that are difficult to evaluate from the outside. In these industries, customers are often being asked to make a significant decision without having the technical knowledge that the seller uses every day.

That knowledge gap can create hesitation. It can also tempt a business to sell more aggressively. In my experience, pressure does not resolve confusion — clear education does.

Confusion changes how customers evaluate value

When customers do not understand the differences between their options, price often becomes the easiest way to compare them. Two proposals may appear similar even when the products, installation requirements or expected outcomes are very different. If no one explains those differences clearly, the customer may reasonably assume that the lowest price represents the best value.

This is why education is not separate from selling in a specialized industry. It is a necessary part of helping customers make a useful comparison.

The conversation should begin with the customer’s problem, not the company’s product catalog. A homeowner may be dealing with rooms that become uncomfortably hot in the afternoon. A property manager may want to reduce glare in an office, improve privacy in a conference room or add another layer of protection to existing glass. Those customers are not initially looking for a lesson on film construction. They want to know whether their problem can be solved.

Once the goal is clear, the business can explain the available options in terms that connect directly to that outcome. Technical knowledge still matters, but it becomes valuable to the customer only when it is translated into relevance.

Leaders in any industry can apply the same approach. Listen for what the customer wants to change or improve, then explain the solution through that lens. A buyer does not need to understand every technical detail, but they should understand why a recommendation makes sense for their situation.

Honest limitations are part of good education

Businesses naturally want to emphasize what their products can do. The harder, and often more important, conversation is explaining what they cannot do.

In specialized industries, broad terminology can create expectations that a product or service was never designed to meet. For example, customers exploring safety and security window film need a clear explanation of how the system is intended to perform and why no responsible company should make guarantees that the product can’t support. 

Every technical business has its own version of this issue. Software has implementation limits. Financial products involve risk. Construction projects can reveal hidden conditions. Healthcare services do not produce identical outcomes for every person. Avoiding these realities may make an early sales conversation easier, but it often creates disappointment later.

Trust grows when a company is willing to say that a solution is not right for a particular situation. That honesty may cost a transaction, but it protects the customer relationship and the company’s reputation. It also helps the right customers move forward with realistic expectations.

Education should therefore include tradeoffs, not just benefits. Customers should understand why one option costs more, what they gain from it and when the added expense may not be necessary. Recommending the right solution instead of the most expensive one shows that the company is focused on the outcome, not simply the size of the sale.

The people delivering the work complete the lesson

Customer education cannot belong only to the marketing department or sales team. In a service business, the employees performing the work often have the greatest credibility because customers can see their expertise in action.

Our installers are the final and most important impression customers receive from our company. They may answer questions about care, appearance, and what to expect after installation. Their technical ability is critical, but so is their ability to communicate clearly and without unnecessary jargon. A strong installation paired with a dismissive interaction can still weaken the customer’s overall experience.

This is true well beyond the window film industry. Technicians, consultants, healthcare professionals, delivery teams and other frontline employees frequently become the most trusted representatives of a company. Their communication can either reinforce what the customer was promised or create doubt at the moment the business should be building confidence.

Leaders should teach employees the reasoning behind common questions and know when to involve an expert instead of relying on scripts. Frontline employees also know where customers get confused, so their feedback should guide training materials. 

Clarity creates confidence

Some entrepreneurs worry that educating customers will make the sales process longer. Poor education can certainly overwhelm buyers with information they don’t need. However, good education does the opposite. It answers the questions preventing a decision and helps customers understand whether the solution is right for them.

The goal is not to turn every buyer into an expert. It is to replace uncertainty with enough clarity for the customer to make a confident choice.

In technical service businesses, that confidence depends on both the product and the people delivering it. A customer may begin by searching for residential window tinting, commercial window film or a way to reduce heat, but what they ultimately need is confidence that they understand the recommendation and can trust the team carrying it out.

When customers are confused, clarity is the answer. The companies that teach well do more than close sales. They create stronger relationships with customers and a reputation that competitors can’t copy. 

Key Takeaways

  • Education is not separate from selling, especially in a specialized industry. It is a necessary part of helping customers make a useful comparison and decide on a product.
  • Businesses naturally want to emphasize what their products can do. The harder, and often more important, conversation is explaining what they cannot do.
  • Customer education can’t belong only to the marketing department or sales team. It’s everyone’s responsibility to make sure customers can see the company’s expertise in action.

Some businesses sell products that customers already understand. Others have to explain the category before they can explain why their company is the right choice.

I operate in one of those industries. Most people have seen window film, but many do not know how solar control window film differs from decorative film, privacy film or security window film. They may also associate window tinting only with cars, rather than home window tinting or commercial window film for buildings. Before customers can evaluate a proposal, they first need to understand what the product can do and can’t do and which option fits the problem they are trying to solve.

This challenge is not unique to the window film business. Technology companies, financial services firms, healthcare providers, specialty contractors and many other businesses offer products or services that are difficult to evaluate from the outside. In these industries, customers are often being asked to make a significant decision without having the technical knowledge that the seller uses every day.

How a Gen Zer built a $3.7 billion defense tech startup backed by Sequoia



Hi, it’s Preston Fore, in for Allie. Earlier this month, defense tech firm Mach Industries raised $600 million in a Series C extension at a $3.7 billion valuation.

That’s more than double the $1.8 billion valuation Mach reached just three months earlier when it raised its initial $300 million Series C led by Ribbit Capital, Infinite Capital, Bedrock Capital, and Sequoia Capital. But perhaps more striking than the pace of the raises is who’s leading them: Mach, which builds autonomous defense systems, is run by a 22-year-old.

Founder and CEO Ethan Thornton launched Mach in 2023 at 19, after developing an interest in defense as a teenager. Since then, he’s built the company around a willingness to move quickly, take risks, and adapt as its technology and the broader defense industry evolve.

“You’re never going to know everything, especially when you’re starting young, and you shouldn’t expect to,” Thornton told Fortune. “If you wait until you have all the answers, you’ll probably never start.”

By 2024, Mach landed a deal with the Army Applications Laboratory to develop a vertical-takeoff precision cruise missile—and the company’s momentum has only accelerated since.

Today, the Gen Zer is running a company with six weapons programs, a 115,000-square-foot headquarters and manufacturing facility in Huntington Beach, California, and ambitions to build everything from airframes and jet engines to solid rocket motors, energetic systems, and autonomous technologies.

The company’s rapid growth comes amid a broader boom in defense tech. Allie reported earlier this year that a record $19.8 billion was deployed into the sector in the first quarter of 2026 alone. Thornton, however, is betting that Mach can do more than simply ride that wave. After several years spent developing and testing its technology, the company is now shifting its focus toward production. 

“For a company like Mach, private capital lets us take risk earlier. We can build before there’s a massive program behind something, test it, learn from it and change it quickly,” Thornton told Fortune. “And because we think about manufacturing from the beginning, we’re not designing something and figuring out how to produce it years later. We’re building the product and the production capability at the same time.”

Turning teenage military interests into a defense tech unicorn

Thornton’s interest in defense started well before Mach—and before he was old enough to drive a car.

Growing up in a military family in Texas, Thornton increasingly became concerned about China’s rise and what he described as an “impending great power conflict.” By 16, he was already prototyping defense applications on his parents’ property, experimenting with hydrogen-powered weapons using materials sourced from Home Depot and Amazon.

He took that interest to MIT, where he studied aerospace (and even made the football roster) while working with the school’s federally funded defense research center, Lincoln Laboratory. Before finishing his first year, Thornton received a Thiel Fellowship and left MIT to focus full-time on his company.

Mach quickly caught the attention of Silicon Valley. In June 2023, Sequoia Capital led a $5.7 million funding round in Mach—the VC’s first investment in a hardware defense technology company. Stephanie Zhan, a Sequoia partner who led the investment, summed up Thornton’s ambitions at the time:

“Ethan is a force of nature: from his technical depth and genuine obsession with the problem to his bias for action and maturity beyond his years,” Zhan said. “Defense technology is central to our safety and security, and Mach is a step-function advancement to the state of the industry.”

For Thornton, however, the lessons from building Mach so young have been less about having all the answers than about knowing who to surround himself with.

“Find people who are better than you at the things you don’t know, who will challenge you and who believe in what you’re trying to build,” he said.

Thornton’s core advice for other young people with ambitious ideas is similarly straightforward: Don’t be afraid to fail.

“You have to be willing to learn as you go, make mistakes and keep moving. Have conviction in the problem you’re trying to solve, and then surround yourself with people who can help you solve it.”

Preston Fore
X:
@forepreston
Email: preston.fore@fortune.com

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This story was originally featured on Fortune.com