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AI Workflow Automation for Physicians: What It Is and Where to Start



Most physicians did not become doctors to spend their afternoons navigating prior auth portals or triaging inbox messages about prescription refills. But that is what a significant chunk of a clinical day looks like for many, and it has for years.

AI workflow automation is the most direct response to that problem that medicine has seen. Not a promise of some future system that will think like a physician, but tools available right now that handle the repetitive, time-intensive administrative work that follows clinicians long after they leave the exam room.

This is a plain-language breakdown of what AI workflow automation actually means in a medical context, what it does well, and how to think about where it fits.


Disclaimer: While these are general suggestions, it’s important to conduct thorough research and due diligence when selecting AI tools. We do not endorse or promote any specific AI tools mentioned here. This article is for educational and informational purposes only. It is not intended to provide legal, financial, or clinical advice. Always comply with HIPAA and institutional policies. For any decisions that impact patient care or finances, consult a qualified professional.

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What AI Workflow Automation Actually Means

Workflow automation is not a new concept in healthcare. Rules-based systems have been routing lab results and triggering order reminders inside EHRs for decades. What is new is the layer of intelligence that AI adds on top.

Traditional automation follows fixed rules. If a result falls outside a threshold, send an alert. AI-based automation reads context. It can process unstructured text, understand the intent behind a message, and handle tasks that do not fit a clean if-then pattern.

In clinical practice, that distinction matters because most of the work that consumes physician time is not structured. Patient portal messages do not arrive pre-sorted by urgency. Prior authorization requests do not come with a checklist of what the payer needs. Literature searches do not produce a single clean answer.

These are tasks that require reading, judgment, and assembly, and they are exactly where AI workflow automation is starting to make a real dent.

Where Physicians Are Already Using It

According to the AMA’s 2026 Physician Survey on Augmented Intelligence, documentation-focused applications show the highest anticipated near-term adoption, including generating discharge instructions, care plans, chart summaries, and clinical documentation support.

That tracks with what is actually available. The four categories where AI workflow automation is most developed for physicians right now are:

Clinical documentation. Ambient scribes listen to a patient encounter and generate a structured note draft. The physician reviews and approves rather than dictating from scratch. The time savings on documentation alone is the most commonly cited benefit among physicians who have adopted these tools.

Inbox and message triage. Patient portal messages, referral requests, and care team handoffs can be read, categorized, and flagged by urgency before any human touches them. A care team sees a sorted queue rather than a raw inbox. Nothing falls through. The physician handles the clinical responses; the AI handles the initial read and sort.

Prior authorization support. AI tools can cross-reference a patient’s clinical criteria against payer coverage requirements, pull the relevant documentation, and draft the supporting materials for a prior auth request. The physician reviews the output. The assembly work happens automatically.

Literature and research retrieval. Connected to indexed databases like PubMed, AI tools can surface relevant studies in response to a specific clinical question rather than returning a list of keyword matches for a physician to sort through manually.

The AMA’s 2026 survey found that 70% of physicians see AI as an opportunity to offload or replace some clinical tasks, and 73% see it as a way to reduce administrative workload through automation.

What AI Workflow Automation Does Not Do

This is worth being specific about, because the line between automation and clinical decision-making is where compliance and liability considerations live.

AI workflow automation handles process work, not clinical judgment. It drafts a prior auth document; the physician decides whether the treatment is appropriate. It sorts a message as urgent; the physician decides how to respond. It retrieves a study; the physician decides whether the evidence applies to this patient.

That distinction is intentional in most well-designed AI tools and is consistent with how the AMA frames the role of AI in medicine: augmenting physicians rather than replacing existing healthcare services.

Physicians evaluating AI workflow tools for a practice should ask two questions about any tool under consideration.

First, where exactly does the AI’s role end and the physician’s role begin? Second, what does the tool’s documentation say about its intended use and its limitations? Those answers determine where the tool is appropriate and where it is not.

How to Think About Getting Started

The practical barrier to AI workflow automation is rarely the technology. Most physicians who have tried it say the harder part is deciding where to start and how to evaluate whether a tool is actually helping.

A useful starting point is to identify the one workflow that costs the most time each week without requiring clinical expertise to execute. For most physicians, that answer is documentation or inbox management. Both have mature AI tools available, many of which integrate directly with major EHR systems.

A reasonable first metric is simple: does this save time on the task it targets, and does the output require less correction over time? If the answer to both is yes after a few weeks, the tool is doing its job.


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A Note on Compliance

AI workflow automation in clinical settings involves patient data, and that means HIPAA considerations apply before any tool goes live. Not every AI tool marketed to physicians is HIPAA-ready. Physicians and practice administrators should verify whether a vendor offers a Business Associate Agreement before connecting any tool to systems that contain protected health information.

This is a straightforward step, but it is easy to overlook when evaluating tools quickly. A tool that saves two hours a week is not worth adopting if it creates a compliance gap.

The Bigger Picture

More than three-quarters of physicians in the AMA’s 2026 survey said they believe AI improves their ability to care for patients, up from 65% in 2023. That shift in sentiment is not accidental. It tracks with the availability of tools that address real, concrete problems rather than speculative ones.

AI workflow automation is not the version of medical AI that reads imaging or generates diagnoses. It is the version that handles the paperwork, the inbox, the documentation, and the research retrieval so that physicians can spend more of their time on the work that actually requires them.

That is not a small thing. For any physician who has stayed late catching up on charts or spent an afternoon navigating a prior auth appeal, the practical value of even modest automation in those areas is concrete and immediate.

The tools to do it exist now. Getting familiar with them is worth the effort.

But what about you? What do you think of AI workflow automation for physicians? Let us know in the comments!


At Passive Income MD, we cover the tools, strategies, and practical AI workflow tips helping physicians build more time and financial freedom. We’ll keep tracking where AI goes from here.


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Disclaimer: This article is for general informational and educational purposes only. It does not constitute medical, legal, compliance, or professional advice. Claude for Healthcare features and pricing are subject to change. HIPAA compliance requirements are the responsibility of the deploying organization. Physicians and organizations should verify compliance requirements with qualified legal and IT professionals and consult Anthropic’s official documentation before implementation.

The information provided here is based on available public data and may not be entirely accurate or up-to-date. It’s recommended to contact the respective companies/individuals for detailed information on features, pricing, and availability. All screenshots, if any, are used under the principles of fair use for editorial, educational, or commentary purposes. All trademarks and copyrights belong to their respective owners.


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Further Reading



AI Strategy Starts With Leadership, Not Technology


Catch The Full Episode

 

Overview

What happens to a business when the tactical, repetitive work that once trained junior employees gets absorbed by AI? That question sits at the center of this conversation with Paul Roetzer, founder and CEO of SmarterX and the Marketing AI Institute. John Jantsch and Roetzer trace the arc of AI adoption from the early days of IBM Watson through the launch of ChatGPT, and into what Roetzer now sees as the first innings of a much longer transformation.

The conversation moves through several themes that matter to any business owner trying to make sense of AI right now: why AI has become the underlying operating system of business rather than just another tool, why the traditional path from junior to senior employee is at risk of disappearing, and why literacy, as opposed to technology, is the real foundation of organizational transformation. Roetzer also introduces his theory of an AI-era apprenticeship model, a way for companies to reinvest efficiency gains into developing new talent rather than simply cutting costs.

This episode is for marketing leaders, agency owners, and small business owners who want a clear-eyed view of where AI adoption is headed, along with practical thinking on how to build teams that can keep up.

 

Guest Bio

Paul Roetzer is the founder and CEO of SmarterX and the Marketing AI Institute, and co-author of Marketing Artificial Intelligence. He launched MAICON, the Marketing AI Conference, and co-hosts The Artificial Intelligence Show. Roetzer has delivered more than 200 keynotes on AI for organizations including Google, LinkedIn, and the US government.

 

Key Takeaways

  • AI has become the underlying operating system for business, not just a marketing tool, which means AI literacy now matters at every level of an organization, starting with the C-suite.
  • The traditional junior-to-senior career path is breaking down because AI is absorbing the tactical, repetitive work that used to train entry-level employees.
  • Roetzer’s apprenticeship theory proposes reinvesting a portion of AI-driven revenue-per-employee gains into developing junior talent, rather than sending all of the savings straight to the bottom line.
  • Companies under near-term growth or margin pressure face the strongest incentive to reduce staff, while companies willing to play the long game are better positioned to invest in people.
  • Of Roetzer’s eight pillars of AI transformation (vision, strategy, data, technology, governance, literacy, people, performance), literacy is the true starting point, and full transformation requires vision and ownership from the CEO, not just tools handed down to teams.
  • Pushback against AI is a natural and growing response to real disruption, and business leaders need to hold space for both the opportunity and the genuine costs.

 

Great Moments (Timestamps)

  • [00:01] – Introduction: what happens when AI absorbs the work that used to train junior employees
  • [01:52] – Roetzer’s origin story, from a 2012 concept called a marketing intelligence engine to the founding of the Marketing AI Institute
  • [06:23] – AI as the underlying operating system of business and society
  • [12:19] – The eight pillars of AI business transformation and why no company has passed the test yet
  • [15:34] – Why AI literacy is the real foundation beneath every other pillar
  • [18:05] – The Architect, the Orchestrator, and the Apprentice: Roetzer’s theory for rebuilding entry-level work

 

Memorable Quotes

  • “I overestimated how quickly everyone else was going to figure this out and the impact it would have in the near term, but then I underestimated the long-term, true transformation it was going to cause to the economy and businesses.” — Paul Roetzer
  • “If we remove all of that repetitive, data-driven work from the first three to five years of our careers, how do we get to become the experts we all became and have that domain expertise and institutional knowledge?” — Paul Roetzer
  • “You have to play the long game for sure, and a lot of companies aren’t going to have that benefit.” — Paul Roetzer
  • “We have become an AI driven economy for better or for worse. I think we’ve gotten to the point where it’s a general purpose technology… this is on par with the invention of computers and electricity.” — Paul Roetzer

 

Resources

AI leadership, AI Strategy, Paul Roetzer

3 High-Yield Dividend Stocks to Buy and Hold


Broader equities have performed so well in recent years that the dividends companies pay haven’t kept pace. As a result, the S&P 500‘s average yield is just 1.1% right now. Thankfully, it’s possible to find high-yield dividend stocks that are worth investing in. Here are three examples: Pfizer (PFE +1.29%), Novo Nordisk (NVO +1.86%), and Sanofi (SNY +1.21%). All three have faced some issues lately, but they are worth sticking with for the long haul, especially for dividend seekers. Let me explain.

Image source: Getty Images.

1. Pfizer

Several headwinds — including mediocre financial results and upcoming patent cliffs — have pushed Pfizer’s shares down significantly over the past few years. But the drugmaker hasn’t suspended or decreased its payouts. As a result, Pfizer’s forward dividend yield is now a juicy 7.1%. And despite the issues it has faced, it’s a great time to pick up Pfizer’s shares on the dip. The pharmaceutical leader boasts several products that are posting solid sales growth and should help nudge the top-line in the right direction over the medium term. The list includes Padcev, a cancer medicine, and Abrysvo, a respiratory syncytial virus vaccine.

Pfizer Stock Quote

Today’s Change

(1.29%) $0.32

Current Price

$25.14

Further, the healthcare giant has a deep pipeline that should make significant progress over the next few years. Pfizer’s efforts in oncology and weight-loss look particularly promising. By the end of the decade, the company should launch brand-new products in these fields to help it overcome the loss of patent exclusivity for medicines like Eliquis, an anticoagulant, and drive long-term growth.

Pfizer’s financial results won’t bounce back immediately, but its share price could jump well before then as the company makes solid clinical and regulatory progress with key pipeline programs. That’s why investors shouldn’t wait too long before initiating positions.

2. Novo Nordisk

Novo Nordisk is best known for its work in the diabetes and weight loss markets, and with good reason. The company remains one of the undisputed leaders in these fields, despite recent setbacks that have sunk its stock price over the past couple of years. Novo Nordisk is well-positioned to bounce back, though. The company boasts a strong pipeline of candidates across its core therapeutic areas. Novo Nordisk’s zenagamtide (amycretin) is currently undergoing phase 3 studies — in a subcutaneous and an oral formulation — as a potential weight loss treatment in people who are either overweight or obese.

It also posted strong phase 2 results, showing statistically significant reductions in blood sugar and weight loss in patients with type 2 diabetes.

Novo Nordisk Stock Quote

Today’s Change

(1.86%) $0.94

Current Price

$51.50

Zenagamtide could become an important drug for Novo Nordisk as it moves beyond its famous therapies, Ozempic and Wegovy. And the Denmark-based pharmaceutical leader is also inching closer to approval for CagriSema, another diabetes and weight-loss treatment. Elsewhere, Novo Nordisk is making progress in diversifying its lineup. It is particularly targeting rare blood diseases. The company recently announced positive phase 3 clinical trials for denecimig, an investigational treatment for hemophilia.

Novo Nordisk’s strong position in the rapidly growing GLP-1 area and clinical progress elsewhere could allow the stock to recover. Meanwhile, Novo Nordisk offers a forward yield of 3.6% and routinely increases its payouts, making it a great pick for income seekers.

3. Sanofi

Sanofi has faced some headwinds recently, including a leadership change and clinical setbacks. The stock has lagged broader equities as a result. However, there remain good reasons to be optimistic about Sanofi’s long-term prospects. Here are three of them. First, the company’s most important growth driver, Dupixent, is still performing very well. Dupixent is a medicine indicated for the treatment of eczema and COPD; Sanofi shares the rights to this therapy with Regeneron (REGN +2.18%). Dupixent is one of the world’s best-selling drugs and is still helping Sanofi post decent sales growth.

Sanofi Stock Quote

Today’s Change

(1.21%) $0.53

Current Price

$44.21

Second, Sanofi should make solid pipeline progress over the next few years. For instance, the company’s frexalimab, an investigational therapy for multiple sclerosis (among other diseases), is undergoing phase 2 and phase 3 clinical trials. Frexalimab posted excellent mid-stage results and could eventually generate well over $1 billion in annual sales at its peak. Sanofi boasts several other promising candidates. Third, the company offers an attractive forward dividend yield of 5.6% and regularly increases its payouts. The dividend is safe despite recent obstacles, and the stock is worth holding for a while.

Marketing Management Course 2026 | Business Marketing Strategies | Business Management | Simplilearn



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Below are the topics covered in this Marketing Management course:-

00:00 Introduction to Marketing Management
14:10 Consumer Behavior and Marketing Strategies
26:19 Digital Marketing and Implementation
39:11 Customer Acquisition, Onboarding, Engagement, Retention, and Monetization

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Learning Path:

✅ Website Creation: First Step in Your Digital Marketing Journey
✅ Digital Marketing Landscape
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✅ Search Engine Optimization (SEO)
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✅ Social Media Marketing (SMM)
✅ Email Marketing
✅ Mobile Marketing
✅ Content Strategy
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No Flying Required! Earn Bonus Miles with Airline Shopping Portals


Earn Bonus Miles with Airline Shopping Portals

Online shopping portals are one of the easiest ways to earn extra rewards on purchases you were already planning to make. Instead of going directly to a retailer’s website, you start your shopping session through an airline shopping portal and earn bonus miles on top of any credit card rewards and store promotions.

Many airline loyalty programs operate their own shopping portals, and they frequently run limited-time promotions that can earn you thousands of bonus miles for completing a certain amount of spending. Let’s take a look at the current offers.

Southwest Rapid Rewards Shopping

  • Earn Up to 2,500 Bonus Miles:
    • 500 miles for qualifying purchases of $100 or more
    • 1,000 miles for qualifying purchases of $250 or more
    • 2,500 miles for qualifying purchases of $500 or more
  • Offer valid through 08/10/2026 at 11:59:59 pm ET.
  • LINK TO OFFER

United MileagePlus Shopping

  • Earn Up to 2,500 Bonus Miles:
    • 500 miles for qualifying purchases of $150 or more
    • 1,000 miles for qualifying purchases of $350 or more
    • 2,500 miles for qualifying purchases of $600 or more
  • Offer valid through 08/09/2026 at 11:59:59 pm ET.
  • LINK TO OFFER

American Airlines AAdvantage eShopping

  • Earn Up to 500 Bonus Miles:
    • 500 bonus miles for qualifying purchases of at least $200
  • Offer valid through 6/18/2026 at 11:59:59 pm ET.
  • LINK TO OFFER

Alaska Atmos Rewards Shopping

  • Earn Up to 500 Bonus Miles:
    • 500 bonus miles for qualifying purchases of at least $200
  • Offer valid through 6/19/2026 at 11:59:59 pm ET.
  • LINK TO OFFER

Delta SkyMiles Shopping

  • Earn Up to 4,000 Bonus Miles:
    • 400 miles for qualifying purchases of at least $200, OR
    • 1,000 miles for qualifying purchases of at least $500, OR
    • 4,000 miles for qualifying purchases of $1,500 or more
  • Offer valid through 11/21/2025 at 11:59:59 pm ET.
  • LINK TO OFFER

Guru’s Wrap-up

Airline shopping portals are useful because they let you earn frequent flyer miles or points on everyday purchases without flying and without spending anything extra.

When you start your shopping trip through a portal, the airline tracks your purchase with the retailer and rewards you with bonus miles as outlined above. For portals that have in-store offers, you just have to use a linked card.

These miles can stack with rewards from your credit card, helping you earn free flights, upgrades, or travel perks. However, it’s always a good idea to check cash back rate from other portals as well.

Major Homebuilders Have Not Sold Homes This Cheap in Nearly a Decade—Here’s How Investors Can Take Advantage


Editor’s Note: Thanks for reading! As a special offer for our readers, save $100 on your ticket to BPCON2026—BiggerPockets’ annual real estate investing conference—using code MYRE100 at checkout.

For truly passive real estate investing, buying deeply discounted new-construction homes might be the low-stress solution that is hiding in plain sight.

The conventional idea of BRRRR investing can be a turnoff for many. Spending hours driving for dollars, looking for deals, buying a fixer-upper, hiring a contractor, hoping you don’t go over budget, and then haggling with the bank about the appraisal and interest rate when you refinance is only for the truly committed.

The “Pass” in Passive

The “pass” in passive is there for a reason. Many people simply don’t have the time or inclination to commit to buying rentals. For investors who want a truly passive income vehicle, buying a new-construction home with built-in builder discounts and a waiting pool of qualified, high-paying tenants might be just what you have been waiting for. 

The good news is that prices for new construction have plummeted, and builders are offloading them like eggnog in January. The result is that small investors have a real shot at cash flow with brand-new homes they didn’t have to break the bank to buy. The country’s largest builder, Lennar, said its average sales price fell to about $371,000 in its latest quarter. 

Why This Window Has Opened

The affordability crisis has meant that builders need to meet buyers at a price point they can afford if they want to move inventory. That means low prices, high incentives, and mass volume.

Lennar co-CEO Stuart Miller said on an earnings call regarding the price drop:

“Demand, however, is still high, as people want and need homes. Millennials are hitting the buying age and are realizing the benefit and perhaps imperative of homeownership, but affordability and waning confidence around buying now are sending confusing signals. I don’t want to overstate the negative, as the market is definitely not crashing, but it continues to cool.”

NAHB’s data found that about 35% of builders were cutting prices by an average of 5% to 6% in June, while roughly 61% were offering credits such as investor closing-cost credits and mortgage rate buydowns. NAHB’s 2026 housing outlook also said townhouse construction had jumped to a multi-decade high of just over 18% of single-family starts, reflecting the market’s shift towards more affordable homes in multi-planned communities.

The Metros With the Best New-Build Cash Flow

If you really want a deal, everything is bigger in Texas, and that includes cash flow, especially around San Antonio and Houston, where discounts and rents make the perfect two-step for investors.

The Lone Star State is out on its own when it comes to cash flow for new construction. A recent Texas investment guide found that gross rental yields typically range from 5% to 7% in Dallas, 6% to 8% in Houston, and 7% to 9% in San Antonio, while net yields generally run 2% to 4% lower after expenses.

Another Houston-based guide states, “For instance, a $320,000 property renting at $2,200 per month yields a gross return slightly above 8%. This performance surpasses many coastal markets and holds up well against comparable suburban markets across the Sun Belt. Success hinges on acquiring the right property at the right price, where in-depth submarket knowledge becomes a significant competitive edge for investors.”

Cash Flow Analysis: Houston and San Antonio New-Build Communities

In late 2025, BiggerPockets highlighted Lennar’s Investor Marketplace as a platform offering turnkey new homes in more than 90 markets, including some three-bedroom homes in San Antonio priced under $150,000. Rental comps, warranty coverage, and investor-oriented workflows are included to streamline buy-and-hold acquisitions.

Let’s not kid ourselves that a builder’s magic wand, sprinkling incentives such as rate buydowns and closing cost credits, is going to magically wipe away the 6.5% rate environment we are in, but it can make a difference.

For example, assume a new-build three-bedroom townhouse in a master-planned community (MPC) in Houston is purchased for $315,000 after incentives, consistent with stronger cash flow markets. With 20% down, the investor borrows $252,000. A 6.2% rate on a 30-year mortgage puts the PI around $1,540. Add $525 for taxes, insurance, HOA, and maintenance reserves, and total carrying costs are about $2,065.

  • At a 7% gross yield, annual rent is about $22,050, or roughly $1,838 per month.
  • This rent level produces weak or negative cash flow under a standard long-term lease.
  • At an 8% yield, rent increases to $25,200 annually, or about $2,100 per month.
  • Even at 8%, only a marginal surplus remains after accounting for vacancy, turnover, and leasing costs.

In Houston, new builds require a strong purchase basis, lower rates, or above-average rents to work. A builder-paid rate buydown to about 5.25% can reduce monthly payments by several hundred dollars.

  • This lowers carrying costs into the high-$1,800s, improving potential cash flow at higher yields.
  • In San Antonio, a $285,000 property with 20% down results in about $1,850 monthly carrying costs.
  • At 8% yield, rent near $1,900 approaches break-even, while 9% yield generates about a $288 monthly surplus.
  • San Antonio aligns more closely with investor targets of $100 to $300 monthly positive cash flow.

How to Improve Cash Flow of New-Construction Single-Family Homes

Builder incentives

Builder incentives are clearly the first lever to pull when trying to increase cash flow. A generous rate buydown or a free finished basement or attic that could bring in additional rent is a simple win to increase cash flow.

This is also where financing with a major builder can help, as they often work with investor-friendly lenders to offer DSCR loans, portfolio lending, and other products tied more closely to property income than personal DTI ratios.

In some instances, an owner-occupied home will further reduce the rate, which is a good ploy if you are starting your investment journey and plan to house hack or rent to long- or short-term guests.

Attract higher-paying tenants

Want to turn your cash flow from “meh” to “yeah”? Explore the highest and best use scenarios for your rental. A newly constructed home has cachet you can leverage to achieve higher-than-market rents, especially in markets with high relocation traffic, such as those with hospitals, military bases, or tech and energy employers. New homes in amenity-rich MPCs appeal to relocating professionals for their modern layouts, trails, and activities.

High cash flow niches come with more operational and regulatory complexity. Assisted living and sober living can produce far more income than regular leases by charging per bed or on a service-enhanced basis.

If this is the direction you wish to go, coordinating with the builder prior to construction to ensure you have the necessary floor plans to suit the jurisdictions you’re targeting is important. If running a business sounds too labor-intensive, explore corporate rentals for traveling execs, nurses, or those with insurance claims looking for temporary housing while their home is being fixed.

Final Thoughts

As evidenced by Lennar’s price cuts, builders are willing to talk discounts, and there has never been a better time to offer a number that embarrasses you or ask for an upgrade that might seem outlandish under normal circumstances. Sitting inventory that’s gathering dust on lots and costing money is no good to anyone, especially developers with hundreds, if not thousands, of such homes they need to sell around the country. 

Be brave and ask for the moon. Fortune favors the bold!

Why Canada’s reverse mortgage rates are falling




Canada’s four reverse mortgage providers have cut rates within weeks of one another, reflecting lower institutional funding costs and growing competition for an expanding market.

Netflix used AI to make 17 minutes of a documentary ‘twice as fast and at half the cost’



The American Experiment is a five-episode documentary that features Apocalypse Now actor Martin Sheen as the voice of George Washington along with a panoply of contemporary figures from U.S. politics including ex-vice presidents Kamala Harris and Mike Pence. It also included 17 minutes of AI-enhanced footage that was produced “twice as fast and at half the cost,” said Netflix co-CEO Ted Sarandos.

Faster and less expensive could potentially become central to the way Netflix plans to spend what could be up to $20 billion this year on content creation, a line item number that has grown from $16.2 billion in 2024 to $17.1 billion in 2025. Meanwhile, investors appear to be losing patience with the streaming giant as some of the tide appears to be moving in the opposite direction, with revenue growth decelerating from 16% in the first quarter of 2026, to 13% this quarter, and 12% guided for Q3. After earnings results were released, the stock price fell as much as 9% after hours, despite posting results that were generally in line with expectations. 

Sarandos said generative AI could help creative teams—particularly during the post-production process—get more juice out of every squeeze. So far this year, Netflix said, its creative partners have used GenAI workflows in 300 of its titles, with the bulk of it in post-production. In some cases, productions would have had to scale back key shots and sequences in the absence of AI because they couldn’t have afforded them or crews wouldn’t have been able to pull them off on the timeline they had, he said. Post teams used AI to enhance crowd scenes, world building opening shots, and historical battle scenes, Netflix leaders told shareholders in an investor letter on Thursday.

“By equipping creatives with these tools, we believe they are going to enhance their abilities and we are going to have better and more impact for every dollar we spend on our programming,” said Sarandos. “So, content creation timelines can be shortened and quality can be enhanced.”

From there, the cost savings “will likely be reinvested into more content on the service which fuels high quality engagement, and that whole revenue-profit flywheel that’s going to come from that,” he added.

Sarandos was careful to note that “AI will give creatives better tools to bring their visions to life,” and said “movies are being made by people who make movies.” However, Netflix has crossed swords with some of the creatives in its own Los Gatos, Calif.-based backyard. The use of AI and protections for film and TV workers played a feature role in the 2023 Hollywood labor strikes against the studios, including Netflix. Filmmaker Guillermo del Toro, who adapted Mary Shelley’s Frankenstein for Netflix, said he’d “rather die” than use generative AI in October last year while promoting the film. 

Still, Netflix has forged ahead into bringing more AI into its creative quiver, acquiring actor Ben Affleck’s film tech company InterPositive in March 2026 reportedly for up to $600 million, and consolidating its virtual effects and production operations under the Eyeline studio banner in 2025. 

Results from the InterPositive acquisition were still “early days,” Sarandos said on Thursday’s earnings call, but the cost savings from those investments may become more critical for Netflix. The company said it expects overall content spending to increase 10% this year, versus the 8% average over the past five years. The company’s push into live programming is contributing to the increase, with live content expect to account for 5% of content spend this year.

Netflix has faced heavy competition for eyeballs as a multitude of options have begun to press further into the on-demand content space.

“Netflix isn’t just competing with Disney or HBO,” said Bob Lang, founder of Explosive Options, in an emailed statement. “It’s competing with online gaming through Microsoft, Sony, and Nintendo. It’s competing with TikTok, Facebook videos, YouTube Shorts, and everything people do on their phones.”

“People can multitask—they can have Netflix playing in the background while scrolling on their phones—but the content has to be compelling enough to command their full attention,” Lang added. “That’s the real challenge.”

During the second quarter, the streamer posted revenue of $12.6 billion, up 13% year-over-year, and operating margin of 33.4%. Netflix narrowed its full-year revenue forecast to $51 billion to $51.4 billion and reiterated its 31.5% operating margin target, which would mean operating income growth of more than 20% for 2026.

In addition to, somewhat generally expected earnings results, Netflix also announced it would scale back its What We Watched engagement report from twice a year to annually starting in 2027.

Netflix also made its largest quarterly buyback in history, repurchasing $4.7 billion in stock this quarter, getting a boost from the $2.8 billion breakup fee it collected from Paramount Skydance after its marriage pact with Warner Bros. Discovery dissolved in February. 

20 Cheap and Easy DIY Rustic Home Decor Ideas on a Tight Budget


I’ve always loved rustic homes because they feel so comfortable.

They don’t try too hard to impress anyone. Instead, they make you want to sit down, relax, and stay awhile.

The good news is you don’t need a huge budget to get that cozy rustic look. In fact, many rustic decorating ideas are built around simple materials like old wood, rope, baskets, mason jars, galvanized metal, and thrift store finds. The more natural and imperfect they are, the better they often look.

I’m also a big believer that decorating your home doesn’t have to happen all at once. I’d rather make one or two affordable DIY projects than spend hundreds of dollars on trendy decor that I’ll probably want to replace in a few years.

One thing I like about rustic decor is that it gives old items a second life. An old ladder becomes a blanket rack, wooden crates turn into shelves, and weathered boards become beautiful wall art. It proves you don’t always need to buy something new to make your home look beautiful.

These cheap and easy DIY rustic home decor ideas are full of inspiration for creating a cozy home on a frugal budget. A little creativity can go a long way when you’re decorating on a tight budget.

1. DIY Wall-Mounted Mug Display Shelf

A row of natural pine cubbies makes the perfect spot to show off favorite mugs without cluttering the cabinet. Left unfinished and sanded smooth, it’s a simple weekend build that adds warm texture to any kitchen wall.

Get the idea here ↗

2. Vintage Frame Key Holder

An old picture frame gets a distressed coat of paint and a few cup hooks to become a charming spot for keys and fobs by the door. It’s an easy way to give a thrifted find new purpose while adding a pop of color to the entryway.

Get the idea here ↗

3. DIY Colander Pendant Light

A vintage copper colander flipped upside down and wired for a bulb makes a one-of-a-kind pendant light full of rustic charm. The punched holes scatter warm light across the room for a cozy, farmhouse-inspired glow.

Get the idea here ↗

4. DIY Mercury Glass Candle Holders

Ordinary glass candlesticks get an antique mercury glass finish with just a few coats of spray paint, giving them a weathered, heirloom look. Grouped together on a tabletop, they add instant elegance for next to nothing.

Get the idea here ↗

5. DIY Yarn Fringe Wall Hanging

Strands of chunky yarn knotted onto a simple branch create a cozy, boho-inspired wall hanging in an afternoon. Mixing in a braided section adds texture and makes this budget craft look far more polished than its price tag.

Get the idea here ↗

6. Hanging Wood Crate Planters

Small wooden crates strung up with twine make a charming way to display flowers, favors, or greenery at eye level. Stacked at varying heights, they add rustic texture to any party or entryway display.

Get the idea here ↗

7. Whitewashed Door Backdrop

An old paneled door gets a whitewashed finish and a trail of climbing greenery to become a stunning photo backdrop or garden focal point. Paired with a few vintage bottles and a stool, it’s rustic styling at its most romantic.

Get the idea here ↗

8. Galvanized Metal Caddy

A galvanized metal tray with wooden handles keeps napkins, silverware, and glasses organized and ready to grab for dinner. The weathered metal finish brings instant farmhouse character to any kitchen counter or table.

Get the idea here ↗

9. Distressed Wood Mirror Trio

Three matching mirrors in chippy, whitewashed frames elongate a wall while bouncing extra light around the room. Hanging a simple wreath on the center frame adds a seasonal touch without covering the reflection.

Get the idea here ↗

10. Reclaimed Wood Console Table

A slim console table built from reclaimed wood and black metal legs makes the perfect landing spot for keys, mail, and fresh flowers. Paired with a bold black mirror above, it grounds the entryway with a mix of rustic and modern style.

Get the idea here ↗

11. Stacked Pumpkin Kitchen Decor

Three carved pumpkins stacked snowman-style and tied with gingham ribbon make a fun, low-cost centerpiece for fall. It’s a playful way to bring seasonal charm to a kitchen island or entry table.

Get the idea here ↗

12. DIY Twig Star Wall Light

Fallen branches bundled into a star shape and wrapped in twinkle lights make a beautiful, glowing piece of wall art for next to nothing. Displayed above a mantel with pinecones and reindeer figures, it’s rustic holiday styling done right.

Get the idea here ↗

13. DIY Pine Shoe Storage Bench

A simple slatted design in unfinished pine keeps shoes off the floor and out of sight while adding a built-in bench feel to a small entryway. It’s an easy build that works just as well left natural as it does stained or painted.

Get the idea here ↗

14. Rustic Wood-Framed Floor Mirror

An oversized floor mirror in a driftwood-toned frame leans against the wall to instantly make a small bedroom corner feel larger. Paired with a tufted accent chair and faux fur throw, it strikes a cozy, lived-in balance.

Get the idea here ↗

15. DIY Wooden Star Decor Set

Simple wood slats joined at angles form a set of rustic star silhouettes that nest together for compact storage or display. Left unfinished, the natural grain gives them a handmade, farmhouse-fresh look.

Get the idea here ↗

16. Antique Mirror Mantel Vignette

A weathered vintage mirror anchors this mantel display, surrounded by mini wreaths, faux greenery, and flickering candles for a cozy holiday look. It’s proof that a few natural textures go a long way in dressing up a plain console.

Get the idea here ↗

17. DIY Wood Block Pumpkins

Cut lumber scraps get a coat of paint and a real twig for a stem to become sweet, modern-farmhouse pumpkins that last for years. Grouped on a porch step, they bring seasonal color without the mess of real pumpkins.

Get the idea here ↗

18. Rustic Woven Coaster Set

A trio of woven wicker coasters dressed up with cinnamon sticks, winter berries, and a mini pinecone makes a sweet no-sew holiday accent. They’re an easy way to add cozy, natural texture to a coffee table or sideboard.

Get the idea here ↗

19. Wood Speech Bubble Shelf

This clever speech-bubble-shaped wood frame doubles as a floating shelf, giving a single stem or small vase a playful, gallery-worthy display. It’s a fun, modern twist on the traditional floating shelf for a rustic-meets-contemporary space.

Get the idea here ↗

20. DIY Rolling Fruit Storage Cart

Stacked wire baskets slide into a simple wood frame on locking casters, keeping fruits and vegetables organized and easy to roll wherever counter space is tight. It’s a practical build that brings farmhouse charm to kitchen storage.

Get the idea here ↗ 



Airbnb CEO Brian Chesky’s X account was hijacked in an AI slop hack


Airbnb cofounder and CEO Brian Chesky appears to have been the target of a cyberattack, a source with knowledge of the situation tells Fortune. On Monday, Chesky’s X account shared a multi-post thread setting out a bullish view on “real-world asset tokenization,” a term from the crypto world that describes converting traditional assets like stocks into digital tokens.

“I’ve been quietly keeping an eye on real-world asset tokenization for a while now,” the account wrote in the now-deleted series of tweets. “Most of it is noise. But underneath the noise, something real is happening.”

Chesky is an active user of X, where he routinely shares product updates, earnings commentary, and lessons from building Airbnb with his more than 1.2 million followers. He’s even used the platform to crowdsource suggestions for business improvements, such as lowering cleaning fees and, ironically, crypto payments, which earned praise from X owner Elon Musk. “This kind of interaction with users is awesome,” Musk wrote in response to the 2023 call for ideas, urging other companies to take note. Commentary from Chesky on crypto is out of character for his accounts. 

This week, though, Chesky’s replies were filled with accusations of “AI slop,” a term that describes low-quality content produced by artificial intelligence.  

Users pointed out aspects of the Chesky “tokenization” post that suggested it had been cooked up by AI. “One thing that really makes AI writing distinct is the lack [of] commas,” Bloomberg’s Joseph Weisenthal wrote. 

Communications strategist and Rostra founder Lulu Cheng Meservey, meanwhile, warned that “CEOs damage trust when they post unfiltered claudeslop.” 

When Fortune analyzed Chesky’s thread through AI-detection tool Pangram, the system flagged it as 100% AI-generated. The posts have since been deleted. Airbnb declined to provide a public comment. 

The thread appeared as a reply to a user referencing Robinhood CEO Vlad Tenev’s recent interview with CNBC, in which he discussed the growing market for tokenized real-world assets.

The hacked posts were flagged to X and escalated to platform security teams as a “high-profile compromise,” according to correspondence between Airbnb and X employees reviewed by Fortune. X secured the account on Tuesday evening, and Chesky was then able to regain access to his account. 

The rise of AI slop

Chesky has previously praised the use of artificial intelligence, telling CNBC in February that the tech “is the best thing that ever happened to Airbnb.” The serial founder is also preparing to launch a new AI lab focused on building new models, according to Bloomberg. 

But the surge of low-quality AI-generated content is becoming a bigger headache for both business leaders and creatives, and the volume of mediocre images, videos, and text has grown so overwhelming that Merriam-Webster named “slop” its 2025 word of the year. A new analysis by AI detection platform Pangram found that roughly one in four long-form social media posts are now AI-generated. Nearly half of X’s longer “Articles” contain AI-written material.

Leaders across industries are concerned. Substack CEO Chris Best warned in September that AI could clog already crowded feeds with low-quality content and strain an attention economy he referred to as a “scarce resource.” YouTube CEO Neal Mohan dedicated a section of his annual letter to “managing AI slop,” declaring it a top priority for 2026. Oscar-winning director Christoper Nolan told The Telegraph this week that Gen Zers are “utterly rejecting” AI slop with reactions that are “immediate and harsh.”

“They see it for what it is very quickly,” The Odyssey director said. “It’s much easier for them to identify it, because it grew out of an online world they know really well.”

A recent report from social media management platform Sprout Social found that 56% of respondents say they encounter “AI slop” on social media often or very often, and 83% say they see it at least sometimes. Gen Z is more likely to rebuff the content, too. Half of respondents said they have unfollowed, muted, or blocked accounts if the content felt like AI slop.

Fortune 500 CEO security 

Chesky is not the first Fortune 500 CEO to have a social media account compromised. 

In 2016, Meta founder Mark Zuckerberg’s Twitter, LinkedIn, and Pinterest accounts were briefly compromised by a group called OurMine Team.

“Hey @finkd (Mark Zuckerberg’s Twitter handle) we got access to your Twitter & Instagram & Pinterest, we are just testing your security, please dm (direct message) us,” the now-deleted post read. 

In 2019, Twitter founder Jack Dorsey’s account was briefly taken over for 20 minutes, an action that led to the platform to permanently disable its “text-to-tweet” (SMS) feature.