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How the Best CEOs Lead Transformation


July 31, 2026

Whether they’re rethinking business models, adopting new technology, redesigning work, or building more resilient organizations, today’s CEOs are expected to lead significant change while still driving performance. How do the best ones do it?



Principles of Management | Class 12 Business Studies Chapter 2 | CBSE Board Exam 2026-27



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In this video, we dive into the first chapter of Class 12 Business Studies—Principles of Management. Understanding management is crucial for building strong foundational knowledge in business studies for CBSE Board Exam 2026-27.

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Warren Buffett Stepped Back From Berkshire Hathaway With a Bang; Its Investment in 1 AI Stock Now Tops $30 Billion


When you hear the name Warren Buffett and the conglomerate Berkshire Hathaway that he built into one of the world’s largest market caps, you do not think of cutting-edge technology or artificial intelligence (AI). Buffett made his dough mostly in insurance, newspapers, and consumer goods brands like Coca-Cola.

However, before retiring from day-to-day operations at the end of 2025, Buffett began making a massive new Berkshire investment in Alphabet (GOOG +6.88%) (GOOGL +6.73%), the parent company of Google, as he confirmed in a recent CNBC interview. Berkshire now has a whopping $30 billion bet on Alphabet.

Should you follow the Oracle of Omaha and buy Alphabet stock for your portfolio?

Warren Buffett: Image source: The Motley Fool.

Alphabet Stock Quote

Today’s Change

(6.88%) $22.97

Current Price

$356.65

Berkshire’s bet on Alphabet

Back in June, Alphabet sold $10 billion in newly issued common stock to Berkshire Hathaway at a price of roughly $350 per share. On July 30, the stock closed at $333.

That happened after Berkshire’s open-market purchases in late 2025, which amount to approximately $20 billion at current trading prices. (Buffett said in a mid-July interview with CNBC’s Becky Quick that he initiated that investment.) Therefore, the conglomerate now has a total investment in Alphabet of $30 billion, making it quickly its third- or fourth-largest position.

The investment came as a bit of a surprise, as Berkshire Hathaway is typically one to eschew technology investments. Buffett told CNBC that it was a mistake for Berkshire Hathaway to exclude owning Alphabet for so many years, given how attractive he thinks the Google Search business is.

Berkshire Hathaway shares on a trading app on a phone.

Image source: Getty Images.

Taking the long view in AI

Buffett may have told CNBC that he initiated the Alphabet investment because of Google Search, but the business is much more than that. Alphabet is one of the largest AI infrastructure providers through its Google Cloud division, which is growing like gangbusters.

Google Cloud revenue grew at an astonishing 82% year-over-year last quarter, reaching $24 billion with an operating income of $8.8 billion. This was a business with little revenue 10 years ago that was hemorrhaging cash, but Alphabet had the vision that it could deliver massive gains due to the tailwinds in cloud computing and AI, and it is beginning to deliver.

Overall, Alphabet’s Google Services revenue grew 15% year over year to $94.5 billion in the recent quarter. Despite fears that AI services like ChatGPT or Claude would dethrone Google, the business is still growing revenue at a double-digit rate. Services like Gemini — Alphabet’s direct competitor to ChatGPT — are also growing quickly, with 950 million monthly active users last quarter.

The company is generating a boatload in earnings before interest and taxes (EBIT) and trading at a reasonable enterprise value, which is a valuation tool that takes into account debt and cash on the balance sheet.

GOOG EV to EBIT Chart

GOOG EV to EBIT data by YCharts.

Is Alphabet a buy now?

The newest Berkshire investment was part of equity offerings totaling $80 billion that Alphabet announced June 1. The company noted it would use proceeds for ” … general corporate purposes, including capital expenditures to scale AI infrastructure and global compute.”

Alphabet needs capital to fund data centers for its Google Cloud business. Berkshire Hathaway has the necessary capital to buy these newly issued shares of stock and can put the Buffett stamp of approval on the equity raise as Wall Street gets nervous over all the capital being deployed into AI infrastructure.

Despite negative cash flow, Alphabet stock does not look overly expensive today. Investors cannot use the price-to-earnings ratio (P/E) to measure the stock because of the one-time gains Alphabet has with its Space Exploration Technologies investment that impact net income (earnings), but the enterprise value-to-EBIT (earnings before interest and taxes) ratio — as seen in the chart above — can be used to value the stock right now.

As of this writing, the stock’s EV/EBIT is 26, which is quite reasonable for those who think this double-digit revenue growth will continue because of the AI revolution. Buffett and Berkshire certainly seem to think so. If you are looking for a nice buy-and-hold AI stock, look no further than Alphabet as a candidate to include in your portfolio today.

How to Replace a $65,000 Salary with Rental Property Cash Flow (Step by Step)


If you’re trading your time for a paycheck and depending on someone else for financial “security,” real estate investing could be your way out, and the path to true financial freedom might be closer than you think. In this episode, we’re showing you exactly how to replace your W-2 salary with rental cash flow in a decade or less!

Welcome back to the Real Estate Rookie podcast! Today, we’re giving you a proven formula for replacing your salary with rental properties. We’ll break down actual examples you could use to achieve this goal, whether you’re going the house hacking route or buying traditional investment properties. Along the way, we’ll show you how to pick the right market, choose the right investing strategy for your long-term goals, and maximize your per-property cash flow.

By the end of this conversation, you’ll know how to run your own numbers, finance your first deal, and use tax strategies that stretch your cash flow even further. But most importantly, you’ll have a clear roadmap to walk away from your nine-to-five job!

Tony:
The average salary in the United States is around $65,000. That means there are millions of Americans who are working for the man, punching in and out, and depending on someone else for financial security when they could be living off of a cash flowing rental portfolio instead.

Ashley:
If you do it right, real estate investing can give you the freedom, flexibility, and yes, the actual income you need to create the lifestyle you want. So fewer hours behind a desk, no more missed soccer games, and the ability to finally take that dream vacation.

Tony:
But look, this doesn’t happen overnight or by accident. The decisions you make today determine where you’ll end up five, 10, 20 years from now, which is why you need to be intentional about buying rental properties that can gradually replace your income.

Ashley:
Today, we’re showing you how to do just that with a clear, proven formula that will give you more than enough cashflow to live on. Follow these simple steps and you could have the option to leave your W-2 job in a decade or less. This is The Real Estate Rookie Podcast. I’m Ashley Kehr.

Tony:
And I’m Tony J. Robinson. And with that, let’s get into the plan. So I think first, Ash, let’s just start with a little bit of our own quick backstory on how we used real estate to get to the point where we are. I’ll jump in first, but a lot of you guys know my story. I was a high income earning W-2 employee working for Tesla. 2020, lost my job. And we had a small portfolio at that time. We had a few, I think four long-term rentals. Two of them were still being renovated. We had two active short-term rentals. And my wife and I said, “Hey, instead of going back to work, what if we try and build our real estate portfolio instead?” And in the 12 months after losing my job, we went from three short-term rentals to 15. We scale up to over 30 at our peak.
And now today we’ve got 26 active short-term rentals and a small 13 room motel as well that we run. But it was really that 12 month period of just grinding where the portfolio grew exponentially that kind of gave us the runway that we needed to go into real estate full-time. So that was me. That was the process that we followed.

Ashley:
Yeah, mine was a lot longer period of time. At first, I started as an accountant. I could not stand it sitting at a desk, so I knew I couldn’t do desk work. So I quit after six months after I went through all of my schooling and I found a job as a property manager. And so that was kind of my insight into real estate. And from learning and watching this investor, I realized what real estate could do for you. So after working for him for a little less than a year, I bought my first property and slowly from there I built a long-term buy and hold rental portfolio. And so I didn’t quit my W-2 job until 2019. And I gave all my properties to a property management company and the properties I’d been managing, they all went to the property management company too. And so yeah, that was kind of my first experience without a W-2 is when COVID hit.
So it was definitely a benefit to have the property management company in place because they took care of a lot of the things that came along with COVID and being a landlord and tenants and things like that. But yeah, so from 2013 to 2019, it was December 2019, I still had a W-2 job working as a property manager and kind of an assistant to this investor.

Tony:
So different paths, right? But we both kind of ended up in the same situation where we ended up doing this full time. But let’s talk a little bit about replacing the average salary. Now again, obviously different parts of the country, this is going to be wildly different. In some parts of the country, this is a great income. Other parts of the country, you might be struggling to make ends meet, but the average salary is $66,000 and the median salary is $61,000, about $62,000. But we’re just going to round to 65,000 or roughly $5,500 per month. That’s the number that we’re going to use for the context of today’s conversation. And the goal is how can we reverse engineer $5,500 per month using rental income? So just like some quick example math, 5,500 bucks per month in cashflow, that could be 11 properties at 500 bucks per month in cashflow.
And if you’re doing one property per year, that’s 11 years. If you’re doing two properties per year, that’s five and a half years, which is way faster than retirement at 65. Or you could just have one killer property that’s like a short-term rental or like a self-storage facility or a sober living home that’s doing 5,500 bucks per month. So there’s a lot of different ways to skin the cap, but 65,000 per year is the number that we’re going to be working towards.

Ashley:
Now, obviously the cashflow depends on several factors like your market, your strategy, how much you’re putting down. You could go ahead and hit that 5,500 per month cashflow if you buy a million dollar property in cash and rent it out, you could have that cashflow because you don’t have a mortgage payment. So make sure when you’re comparing yourself to others and looking at how they’ve gained financial freedom through rental properties, you understand the exact factors that went into them actually doing that. For me, it took me a really long time because I was literally buying properties with none of my own money. I used a partner, used their capital. I borrowed a line of credit. I’d buy properties with the line of credit and then I would refinance them and pay the line of credit off. But that was very little cash flow because I was basically doing a full burr on the property where I’d go and refinance, pay myself back, and I wasn’t putting money to sit into the property.
So my cashflow was a lot smaller, like 200 to $300 per property to kind of get my start. So I had to get to those 18 properties before I actually could cover my expenses.

Tony:
Ashley, let me ask, you talk about this often, right? Because I remember when I first started on the podcast, so this is what, almost six years ago now, and one of our first episodes together you’re like, “Oh yeah, I bought a house for like $25,000.” Knowing what you know now, would you have still started that way?

Ashley:
No. So I definitely wouldn’t have bought those dumpy duplexes as I like to call them. I was just in acquisition mode and I was buying these properties that were fine. They were rented out, some of them when I bought them. It wasn’t like they were in complete disrepair. But what I did find is they had zero appreciation because they weren’t in gray areas. There was long-term problems to actually fix some of these long-term problems. For example, redoing all of the electric in the property, that would’ve cost a lot of money. And because of the market, it wasn’t a great market, that I wouldn’t have been able to increase rents enough to actually cover the cost of the rehab or make the rehab worth it. Because in some of those smaller markets I was investing in, there was a cap as to what people paid. Even if you put granite countertops in, even if it was the nicest unit in the whole town, people just couldn’t afford to actually pay more.
So it wasn’t worth it for me to go in and do these extensive rehabs because I couldn’t even get the rent back that I would need to actually make the deal worth it. So I’ve actually sold off a lot of those. I think I have three left. One I’m trying to sell right now. And then two I’ll probably keep for a while. They’re not that bad. But yeah, I definitely want to do that. What I would do to start again is actually be more diligent and buy less houses, but buy better quality houses. So if that meant if I had my line of credit and instead of buying five $20,000 duplexes, I would’ve just used that money to buy one property instead. So yes, I would do that differently going forward. And plus now I think it’s definitely harder to find $20,000 duplexes too that are actually rentable in good condition because that was back when I bought the five of the $20,000 ones.
That in 2017. So very different times.

Tony:
And I asked that question knowing the answer because I think it’s important for Ricky’s to also understand that how you start isn’t necessarily how you’re always going to invest. And as you do more deals, you start to get a better sense of what is it that I actually do like to do and what do I want to do more of? And what do I never want to do again? And what lessons have I learned? But sometimes it’s just more important sometimes to get started, even if it’s not necessarily under the right circumstances because deal number one is what helps you get into deal number two and beyond. But let’s keep moving though with this example. So I think the first thing, Ash, that folks have to focus on is once they’ve identified this goal, I want to get to 5,500 bucks per month. We need to focus on picking a market.
I think a big mistake that I see a lot of new investors make is that they start with this shotgun approach where they’re just trying to look at deals all across the country. They’re in the northeast, the southwest, the Midwest, the Pacific Northwest, Southeast, in between. And they’re analyzing deals in all these different places. But I think you’ll be able to analyze deals more quickly and with more confidence if you first narrow down and you become an expert in a small subset of markets. And for me, the sweet spot is usually like three-ish markets. If you can have three markets where you’re really, really dialed in on, that usually gives you enough kind of breadth of options, but without getting too wide that you’re diluting your knowledge of those markets. So for me, I’d say narrow that list down to three to five markets first before you do anything else.

Ashley:
And then here are some things that you want to look at when you’re analyzing the markets is what is going to be your main driver here? Is your goal out of this? Is it going to be cash flow? Is it going to be appreciation? Is it going to be a mix of these? And here’s some things you need to think about when you’re considering what your end goal of this property is. So if you’re a peer cashflow play is like you want to replace your W-2 income as soon as possible. So you’re going to look at properties that have a solid rent to price ratio. You’re going to want to buy in an affordable market where you’re going to get a great rent price and also a great price for the purchase of the property. And then something else to watch when you’re comparing markets is insurance costs because your insurance will be baked into your mortgage payment and you want to keep your expenses as low as possible.
If you’re looking into coastal markets, you might get hit with flood insurance, which is going to drive your monthly expenses up. So that’s going to definitely decrease your cash flow. Then we can look at appreciation. So this is what I learned is I like markets now that have better appreciation even if the cash flow isn’t as great. So you’re not going to see an immediate return of getting that cash flow every single month. But say you have a five-year plan or a 10-year plan where you want to be able to quit your W-2 job. Well, maybe you don’t, you just take a little bit of cash flow now and you just bank on that appreciation. Yes, there is the risk of the property not appreciating in 10 years, but there’s also the risk of you doing an eviction like in New York State and it taking a year to actually get the tenant out and you had no cash flow that whole year anyways.
So there are risk and pros and cons to both, but make sure you understand what your main driver goal is. And maybe appreciation is actually a better play for you than even cash flow is. So maybe you should kind of tailor how you’re looking at markets based on whatever one you’re going to go after or a mix of them. If you’re looking for appreciation and maybe a mix of cash flow, some of the Southeast markets are actually good for that like Georgia, Tennessee and the Carolinas.

Tony:
I think for me, if I were in this situation where I’m rushing to try and replace my income, which is the situation that I was in, for me, I’m focused on cashflow first because I want to replace the income. I want to keep the lights on. I want to make sure that I can pay my mortgage and feed my family. So for me, it’s like, man, where can I go get the best cash flow? Let’s get to the number I need to get to. And then I was able to kind of turn my attention to other things and different projects and different goals, but I’m leaning a little bit more so toward the cash flow. But agree, every market has a different benefit. And people use it for different reasons. But once you’ve got your market, I think you then need to layer on your strategy.
And really it could go either way. Maybe you pick your strategy first. I might even say that. Maybe we pick strategy first and then we say, go pick your market. Because depending on what you want to do, some markets are really great for one strategy and not great for others and vice versa. So I might actually flip that around where let’s pick your strategy first. But either way, the different strategies that you have in front of you, you’ve got traditional long-term rentals, you’ve got short-term, you’ve got midterm, you’ve got flipping. Those are probably the most well-known strategies that kind of exist. And then you kind of have co-living where you’re renting by the room. That’s gained a lot of traction over the last couple of years. And then there are the strategies that are businesses more than they are real estate investing, but they just kind of layer real estate in there.
So you have things like assisted living facilities, sober living. Gosh, what are some other ones that we’ve seen people do here on the podcast? The options are limitless. Self-storage is probably another big one there. Hotels. But picking the strategy that you feel makes the most sense for you and for that market that you focused on. And again, I think each one has its own merits. Short-term rentals, midterm rentals, typically you can produce more cashflow per square foot. I can buy the same house. And again, depending on the market, maybe generate 2X, 3X, 4X, 5X, what I would generate if that property were a long-term rental. My five bedroom cabin in the Smoky Mountains, it would make no sense as a long-term rental. I don’t even know if it would cover the mortgage as a long-term rental, but as a short-term, it does incredibly well. So depending on the strategy and depending on the market, I think you got to align those two things together.

Ashley:
Now you also have to figure out how much capital you have, and this could actually factor into what market you’re able to select. So maybe you select LA, you want to invest there and do a short-term rental, but you only have $50,000 for a down payment. You’re most likely not going to be able to purchase a property in that market with only $50,000 as a down payment. So you have to understand where your money, where the funding is coming from for this property. So what do you want to put down as a down payment? How much do you have for reserves? You want to have at least at very minimum three months and at best six months of reserves in place for this property. So you’re not going to take your whole life savings and put it as a down payment and have nothing left afterwards.
So typically on an investment property, 20% is down. There’s some second homes if you’re going to purchase a property that’s going to be a short-term rental, but you’ll also use it. Tony, what’s the rule? I know it’s a very gray area, but for second homes, you have to at least use it X amount of time or something.

Tony:
Yeah. There’s no hard and fast rule from the actual housing authority, but generally lenders say you’ve got to use it personally for maybe seven to 14 days out of the year. You got to have some level of personal use.

Ashley:
And what’s the down payment right now for those 10%?

Tony:
10% typically. Now rates are a little bit higher than what they used to be. It used to be you can get them in lockstep at the primary, but now they’re a little bit higher than a primary residence would be.

Ashley:
And then also if it’s going to be your primary residence, you can use an FHA loan for three and a half to 5% down. There’s even conventional loans that will do 5% down if it’s going to be your primary. And then VA loans, 0% down. And also USDA loans. So there’s tons of different loans options out there for you, especially if it’s going to be your primary residence. There’s also a DSCR loan. So this is where they actually look at the performance of the investment property to make sure that you’re going to collect enough rent to actually cover the expenses and the mortgage payment on the property. And they don’t look at you as much. So if you have a high debt to income from other things, then this is a great option for you is to look at the DSCR loan. But those are typically 20 to 25% down.
And then if it’s a commercial property, you could be seeing even higher, like up to 30% down on the property too.

Tony:
The only other loan I’d add, Ash, is the, this is my favorite one to talk about, but it’s the NACA loan. If you haven’t heard of the NACA loan, I’m going to blow your mind right now, but basically if you’re owner occupying a house, now you can’t have any other open mortgages. So this truly is for true rookies. But if you have any other mortgages under your personal name, you won’t qualify for this loan. But if you’re buying a property, you can go up to four units. It’s 0% down, zero closing costs. 0% down, zero closing costs. And the interest rate is typically about a point lower than whatever the prevailing interest rates are for the day. So you can literally go to their website, naka.com, and they always have their interest rate posted. Right now on a 30-year fix is 5.75%. If you go check any other website, it’s probably like 6.7, somewhere in that ballpark.
So you get a point lower typically on the interest rate, no down payment, no closing costs. Now it is an absolute terrible application process and there’s a lot of restrictions on refinancing. I think you have to hold the property for I think five years or so before you can refinance. So there are some restrictions. But if you want to get into a four unit with the least amount of capital possible and start building your net worth and building cash flow, it’s one of the best loan products out there.

Ashley:
And what’s harder? Finding a property, saving more for a down payment or having to do extra hoops to jump through to get an actual loan. Just because you hear something is hard doesn’t mean you shouldn’t try for it because it actually could be easier than you trying to save up a ton more cash to actually get into a property. So just kind of think about that. Sometimes those hurdles are all just the mindset thing. It’s actually going to be easier for you than if you go the long way around. Okay. So you’ve got your market, you’ve got your strategy. Now it’s time to buy your very first rental property and create some cashflow. We’ll show you how to do just that right after a word from our show sponsors. Okay. Welcome back. Now let’s work on replacing your salary with cashflow, starting with property number one.
Okay. Step one, you’re going to buy your first rental property. Okay, we’re actually going to buy a sample property here, a $200,000 duplex in Cleveland, Ohio as your first example here as your first property you’re going to buy. So this property tends to be a C-class area, but you could actually turn it into a B class with a little paint and sprucing to get this property up because it is in a decent area. So obviously not every market has $200,000 duplexes, but we’re just using this one as an example. So for another example, Tony still finds cash flowing properties in higher priced markets using short-term rental strategy. I, as we talked about, have found $20,000 duplexes even more affordable than this one as a long-term rental. But this one, we’re just going to use Cleveland, Ohio as our example today.

Tony:
Now guys, as we go through this, having the right tools helps a ton as well. So if you go to biggerpockets.com/calculators, you’ll find the BP calculators. And Ash and I have talked about this before, but the first real estate deal I ever purchased, I ran through the BP calculator. So these are tools that actual real estate investors are using. But let’s just get some assumptions here on this 200K duplex. But we’re going to go with long-term rental strategy on this property. We’ll make some assumptions around expenses and income. So for example, 3% average rent growth for this market, 5% average insurance increases, 3% average property tax increases, 5% increases on maintenance. So those are just some of the ballpark assumptions we’ll make going into this deal. So let’s go over some of the options on how we can actually take this deal down. And the first option, which I think is one of my favorite options, especially for Rickies who maybe don’t have a ton of capital saved up, is to house hack.
And again, for rookies that aren’t familiar with that phrase, house hacking is simply buying an investment property, but also living in it. And it can take a lot of different shapes and forms. But for this example, let’s say that you get three and a half percent down. That’s a $7,000 down payment for this deal. So when we look at your, again, ballpark principal interest, taxes, insurance, maybe even some PMI, we’re just at about 1,800 bucks per month that you’d be spending to own this property. And then we’ve got repairs, maintenance, vacancy, and then we’ve got rental income of about 1,200. So what that does is that if we take the mortgage payments, your principal interest, accident insurance at 1,800, we add on expenses of about another, I don’t know, what is that? 350. Yeah, right? So we’re somewhere in that ballpark. And then your rental income for those other units is 1,200.
Your net housing cost is only 861.
So some people say, “Well, man, it’s not covering everything to live in that house. Is this even a good house hack?” Well, look what you’re getting. You’re getting a place to live subsidized by the other people that are living there. And it’s like, could you go control an asset for that amount that’s going to appreciate over time for 800 bucks a month? You’d probably be sending that on rent somewhere else anyway. So even if your living costs are the same, at least you’re putting it into an asset that you own. And then once you move out, once you actually move out, well then what happens to the cashflow? So feels like a solid first option.

Ashley:
So now for option two, we’re going to look at another property that’s going to be a 20% down payment. So we’re going to do $40,000 down. And this is going to be a conventional loan with a 7% rate. Okay. So that’s going to be if it’s your primary residence. But if you are actually purchasing this property as an investment property, not going to live in it, we’re going to do a conventional loan, 7% interest with a 20% down payment, which would be about $40,000 down. Your mortgage payment now is going to be 1,447. It’s going to be a little bit lower because you put way more money down on the property. You’re not going to have PMI because you put 20% down. You’re still going to have insurance, maintenance, a vacancy. Rental income will be about 2,400 because now you’re renting out both units instead of one.
So your cash flow is going to be $477 per month. And we even did it with just like if you hired a property management company and just to see what it would be, and it would be $285 based on what the average cost per month is for a property management company. So just based on the year one numbers alone, you would need around 11 to 19 of these properties to replace your 5,500 per month salary. But the numbers also tend to get better over time. So I have a perfect example of this. I bought a property for 143,000 in 2017. That property cash flowed very little. I put 20% down on the property gain and was only cash flowing about $300 a month. Now that property cash flows about $1,200 a month. I haven’t done a major rehab or anything like that. I fixed the bathroom.
We replaced a shower. I think it was maybe like a $2,500 job, but it’s not like I went and did a big, huge change and it’s worth more money now. This property just over time, rents have increased in that area. So the same thing can go with these properties. As you hold onto them over time, a lot of your expenses will stay fixed except for probably taxes and insurance, but you’ll be able to increase rent over time and your cashflow actually gets better and better as time goes on. So that’s also something not to bank on that. Don’t take negative cashflow now to hope that in two or three years you’re going to have positive cash flow from increasing your rents. But it’s just something that can actually help your cashflow grow and grow is just from doing rental increases every single year.

Tony:
And Ash, one thing I’ll add too, right? If we go back to the house hacking option one, again, they were paying about just over 800 bucks per month to live there and assume that their rent would’ve been 1200 bucks somewhere else. They’re saving about four grand a year in rental income or paying out rent to someone else. So even if they did nothing, but save that four grand and then just set that aside into a different account. Within two years, they’d have enough saved up again to go buy another duplex. And it’s like every two years basically with doing nothing else but saving the money that they’re not paying into rent, they can go buy another property. So even if you did nothing but that, over the course of a decade, you basically have enough to replace this average income. And that’s assuming no increases in rent.
Assume that you never get a raise at your job so you can’t save anything else. If everything was just static and you did nothing else but save four grand a year, within a decade, you could replace the 65K that we’re talking about. And guys, obviously a decade isn’t a short period of time, but think about how simple that process is. Think about how uncomplicated and unsexy and easy that entire process is. Buy a property, live in one piece, rent out the other piece, save the money you’re not paying a rent, do it again. And now you never have to work again for the rest of your life. It feels like a fair trade-off.

Ashley:
And I think that’s the thing is a lot of people over complicate it. And really it can be that simple, but you also have to be very diligent. So after you’ve bought that first property, step two is really to reevaluate and buy more if this is working for you or pivot. So here are some questions to kind of ask yourself after you purchase that first property. Are you breaking even and are you cashflow positive? How long does your property stay vacant if you’ve had any turns? Is rent keeping pace with your expenses? So are you increasing every single year? Are you keeping up with what market rents are you in area? Did all of a sudden your insurance skyrocket on this property? And then how many hours per week, what is your time that you’re putting into this property? Is it way more involvement than you thought it would be?
And then even on the short-term rental side, is it making the cash flow that you thought? Would it be better to pivot to maybe an MTR or a long-term rental? Does your property stay booked? What’s your occupancy? What’s your demand seasonally looking at all of these different things? And the same with midterm rentals. Is it properly occupied? Are you seeing a lot of vacancy in between? Maybe you should adjust to short-term rentals. So really evaluating where that first property has gotten you and what it looks like before you actually make the next purchase. I think I made that mistake because I was just in acquisition mode and I didn’t focus on operations or the performance of my properties. I just wanted to get as many properties as possible as fast as I could. And so step number three is stabilize and increase cash flow. So really put intention into making sure your property is stabilized.
It is operating properly. You’re not just rushing into the next deal. So there are several strategies you can use to boost your cashflow. And of course, obviously buying more properties per year, raising rents to keep up with market demand of what rents are in your area. Or you can offer renovations to your tenants and say, “Hey, these carpets are pretty worn in the property. I’m not sure. I just bought it, so I’m not sure how long they’ve actually been in there, but if you would like, we’re willing to replace all the carpets for you in the area and increase your rent by $50 per month or something like that.” And I have done that before. And most of the time people say yes. If they say no, okay, that’s fine. You wait and do it at the turnover, but kind of gives you some options to increase the rent and cover the cost of actually making those updates.
And then you can also create additional income dreams from the property, if there’s storage space, if there’s parking, charging extra for those, putting coin operated washer and dryer on the property. Other things are, instead of buying another property, you can take all of your cash that you’re saving and actually pay down your property. If a rate start to drop, you could refinance the property. And then one big thing don’t forget to do is when you actually have a lot of equity built up in the property and you put down maybe three and a half or 5% and you’re paying PMI, make sure you go back to your bank and request to get that taken off when you have that 20% equity built up in your house. So sometimes it doesn’t even mean that you’ve paid down all of that extra, like say you put 5% down and you’ve paid off the rest of the 15%.
Sometimes your property will just appreciate enough to give you that little extra boost you need where they’ll come in and probably do a book appraisal on it and make sure that you hit that amount and go ahead and remove it. I mean, sometimes that can be like a hundred to a couple hundred bucks a month that you’re saving. That’s a pretty nice increase to your cash flow.

Tony:
After all this, how close are you to actually handing in your two week notice or retiring early? After the break, we’ll crunch these numbers. We’ll be right back. All right guys, welcome back. Now let’s help you quit your job. So we talked about the strategy, the markets, building the cash flow and what that looks like, but now it’s time to repeat and retire. So that’s the fourth step here. So again, if we go back to option one, I talked about this a little bit before, but it’s like if you’re house hacking and you just move out of that property and say you’d stay there for 12 months, you move out, you rent out the other unit, that makes more cashflow plus the rent growth, and you house hack again. So in year number two, property one looks a little bit like this. And again, these are ballpark numbers, but your principal interest taxes and insurance is about 1,700.
That also includes your PMI. You’ve got landlord insurance of about 120 bucks, maintenance about 175, vacancy at 8%, call it 200 bucks. Management fee, another 200 bucks. Rental income is now just over 2,400 bucks, almost $2,500. So your cashflow after everything with now even a property manager in place is about 924 per year. If you’re not using a PM and you’re self-managing is about 3,300 bucks per year. Now again, if we scale that out by year 10, again, if you just keep doing the same thing, you’ve been able to increase your cashflow to call it almost six grand a year if you’re using a PM and about almost nine grand a year if you’re not using a PM. So guys, again, very simple process to kind of keep this moving along by just reinvesting those profits back into the next deal.

Ashley:
Now, if you were going to do the second option of using this as an investment property and not your primary residence, let’s look at what this property would look like in year two. So this would be your mortgage stayed the same at 1,400. Your rental income is 2,472, and your cashflow without a property manager would be increased to $518 per month. But now let’s skip to year 10. So your mortgage is same, 1,563. Your rental income has increased to $3,131. So that now leaves you with cashflow without a property manager of $877. And when we say without a property manager, I always think you should run your numbers with a property management fee in place. So in this case, you’re at year 10, you’re close to retirement here with all your properties. You may want to just hand it over to a PM, so your cashflow would be $627 with that.
So if you’re buying and holding these properties for 10 years, you really only need six to 11 of them to replace a $65,000 salary with rental cash flow in that time. That means you could buy one to two rentals every year over a decade and reach your goal. And this is just if you’re scaling the slow, boring way, taking it simple, small multifamily properties and renting them out to long-term tenants. And I think a big thing that can really help you with this is you look at the $65,000 salary and to some of you, you may say, “That’s not enough. My salary is way higher than that. I couldn’t live off of that.” One thing you really have to take into account is the tax advantages of this. Amanda Hahn, a CPA who works with a lot of real estate investors, she posts a lot about this on her social media about one person in a relationship quitting.
So one spouse quitting their job and becoming full-time real estate professional status to be able to write off the properties, do a cost segregation, increase how much you’re able to depreciate in that first year. And you’re going to be able to offset what you would have paid if you were a W-2 employee. So let’s do an example. Say I made 100,000 as a W-2 employee. I pay taxes out of that $100,000 that maybe my net anyways is around 65,000 is what I’m actually getting anyways. Well, with real estate, you could actually offset that cashflow that you’re getting with depreciation where you’re not paying any taxes. So just something else to think about. Maybe talk about this with the person you do tax planning with or your CPA as to what you pay in taxes now and what’s actually your take home pay and what would that need to translate?
So maybe it’s not actually converting your salary, your gross that you’re making, but what’s the after tax dollar amount that you need to make to actually get the cashflow for these properties?

Tony:
And I think the last thing I’d add before we wrap here guys is that as you start to do more deals, you start to build your confidence to do other things. So even if you’re doing, hey, I’m house hacking a new deal once a year, maybe you layer on house flipping. And now you’re flipping a house a year and you’re bringing in an extra 20 to 30K per year just flipping one house a year. Maybe you take on managing for other owners in your market. And now you’ve got consistent cashflow coming in from a management business. There’s so many different ways and strategies and things that you can leverage as you start to build your portfolio because you start to see what’s really possible in the world of real estate investing. So guys, our hope is that it’s walking through this model. Obviously it’s an example.
Don’t beat us up in the comments on YouTube because they’re like, “Hey, you can’t find a duplex and know how for 200K.” The goal here is just to lay out a path, a roadmap of what this could look like and to give you realistic expectations of if you just follow a very simple, straightforward process, the goal of you replacing your income or at least getting close to that is pretty reasonable.

Ashley:
Now, if you guys are interested in getting your first deal, make sure you head to biggerpockets.com and check out all of the resources and tools that we have available for you to use, such as the BiggerPockets calculators. We also have resources such as downloadables that are checklists, templates, guides to help you get your first deal. I’m Ashley, he’s Tony, and we’ll see you guys on the next episode.

 

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XStocks Crosses $600 Million Milestone In Tokenized Equities And Related Assets


The xStocks platform has announced that it has exceeded $600 million in assets under management. This figure encompasses tokenized shares, exchange-traded funds, and initial public offering-related instruments. The achievement highlights accelerating interest in bringing conventional equity exposure onto blockchain networks.

Over the preceding twelve months, the xStocks network has expanded significantly through collaborations.

More than 150 partners have integrated into the ecosystem, supporting wider distribution of these digital representations of stocks and funds to participants in various regions.

These partnerships have played a key role in increasing accessibility and integrating the products across different trading venues, wallets, and decentralized applications.Current metrics illustrate the scale of the platform’s reach.

The offering now includes over 600 distinct tokenized assets.

The holder base has grown past 180,000 individuals, while cumulative trading activity has surpassed $35 billion.

Participation extends to users located in 110 countries, reflecting a broad geographic footprint outside restricted jurisdictions.xStocks functions by creating digital tokens that track the value of underlying US equities and ETFs on a one-to-one basis.

These tokens are fully collateralized by the corresponding real-world securities held in regulated custody.

Holders gain economic exposure to price movements and benefit from mechanisms that reflect dividend activity through adjustments to token balances, though the instruments do not provide traditional shareholder rights such as voting.

The tokens operate on multiple blockchain networks, enabling continuous trading, fractional ownership starting at low amounts, near-instant settlement, and potential use within decentralized finance protocols.

This model addresses longstanding limitations of conventional equity markets, including restricted trading hours, geographic barriers, and multi-day settlement periods.

By existing on public ledgers, the assets support greater transferability and transparency.

Availability remains limited to eligible non-US persons in permitted locations, with clear geographic restrictions applying; the products are unavailable to US persons and residents of certain other countries.

The growth trajectory of xStocks fits within the broader expansion of real-world asset tokenization.

Platforms in this category have moved from experimental stages to handling substantial volumes and diversified product sets that include popular technology names, index trackers, and select IPO exposures.

Partner integrations across centralized exchanges and on-chain environments have contributed to liquidity and usability.

Further expansion of the asset catalog, additional market integrations, and deeper partner involvement are anticipated to support continued development.

The $600 million threshold arrives after earlier milestones that included progressive increases in listed instruments and transaction volumes.

It underscores sustained demand for flexible, border-spanning access to equity market exposure delivered through blockchain infrastructure.

Participants and collaborators in the ecosystem have been acknowledged for their contributions to building out this framework.

As tokenization of traditional assets matures, developments such as this one demonstrate practical progress in bridging capital markets with digital ledgers.

The combination of regulated backing, multi-chain support, and an expanding network of distribution partners positions platforms like xStocks as notable participants in the evolving landscape of on-chain finance. Continued monitoring of adoption metrics, regulatory developments, and product enhancements will provide further insight into the long-term viability and impact of these advancements.



NEXA Lending among latest lenders hit with TCPA lawsuits


Five more mortgage lenders were hit with spam call lawsuits in the past few weeks, as more joined the lineup of defendant firms. 

Processing Content

The latest companies facing federal Telephone Consumer Protection Act complaints are Hartford Funding, Mortgage Pros, Mutual of Omaha, NEXA Lending and Tomo Mortgage. The cases all filed since July 16 include some repeat TCPA plaintiff’s attorneys, and the same consumer suing two separate lenders over unwanted phone calls. 

Plaintiffs have filed at least 30 spam call suits against mortgage companies since the beginning of the year, according to a National Mortgage News review of federal court records. That’s part of an “extraordinarily high” number of putative TCPA class action complaints lodged in federal courts nationwide so far this year, according to an analysis by litigation intelligence platform WebRecon

Four of the five recent cases seek to certify classes of others who were allegedly pestered with mortgage solicitations via phone calls and text messages. Under the statute, penalties can range up to $1,500 per infraction, a figure which creates the potential for big payouts. 

Consumers say lenders aren’t listening

Each of the latest plaintiffs claim they’re on the national Do-Not-Call Registry, and insist lenders should have known that before dialing them. The accusations against each lender are:

  • MortgagePros: Seven calls after a negative response to a mistaken identity; 
  • Tomo Mortgage: Ten texts after declining to do business and refuting further contact;
  • Mutual of Omaha: Nearly 3 dozen texts and calls despite never doing business; 
  • NEXA Lending: 12 calls after mistaken identity and an indication of declined interest;
  • Hartford Funding: Three text messages with mistaken identity.

The case against Tomo isn’t a class action suit. The same consumer sued NEXA and Hartford, while the same law firm is also behind the lawsuits against MortgagePros and Hartford. 

NEXA declined to comment, while other lenders and plaintiffs’ attorneys didn’t respond to requests for comment.

Historic volume

Several lenders this year have been hit with multiple TCPA complaints. That includes industry leaders United Wholesale Mortgage and Rocket Mortgage, and large brokerage E Mortgage Capital, which has been sued at least five times for spam calls since late last year. 

The pace is part of the larger pattern of consumer financial complaints rising this year, such as a spike in Fair Credit Reporting Act complaints. According to WebRecon, the 1,532 TCPA lawsuits nationwide through June represent a 34% increase over the same time last year. Seventy-six percent of those cases are putative class actions.

How are lenders faring?

Of the complaints filed this year, five have either been settled or voluntarily dismissed. 

More lenders in June and July filed motions to dismiss the cases, scrutinizing allegations they describe as threadbare. While some complainants include detailed logs of the purported lender calls and texts, others thinly trace the outreach back to the lender. 

A few TCPA plaintiffs are ramping up attempts for class action certification, although they’ve so far been unsuccessful. A federal judge denied a motion for class certification against Southern California-based Loanstream in May, and the lender is currently moving for summary judgment, according to a case docket.

Another plaintiff in a 2025 suit has alleged that E Mortgage Capital is refusing to produce call records necessary to identify a class of telemarketing recipients. The brokerage has denied violating the TCPA, and didn’t return a request for comment Friday.



How to Track Your Brand’s AI Visiblity in 2026 


Opinions expressed by Entrepreneur contributors are their own.

Key Takeaways

  • Track citations, mentions, and recommendations as three separate metrics — lumping them together lets you celebrate movement that never turns into revenue, because being visible in an AI answer and being recommended by it are not the same thing.
  • Platforms like Peec, Semrush, and Ahrefs are useful monitoring infrastructure but not ground truth; the strongest setup is hybrid — automated tracking for broad patterns paired with monthly manual checks across ChatGPT, Claude and Gemini on the prompts that actually drive pipeline.

According to a recent report, 94% of 250 surveyed enterprise C-level executives plan to ramp up spending on AI visibility efforts in 2026. However, while almost all executives agree that generative engine optimization had a positive impact on their business in the previous year, a HubSpot study showed that 32.5% of marketers have no clue how to monitor AI citations — let alone measure their impact.

Unlike traditional search optimization, tracking a brand’s AI visibility isn’t as easy as opening Search Console. For many businesses, it’s not even as easy as signing up for an Ahrefs subscription — although there are already similarly designed products available. The truth is that the most effective AI visibility tracking requires a layered approach. Here’s the system I’ve been running since the start of 2026.

1. Get clear on what you’re actually tracking

Before you touch a single tool, decide what success looks like. In my experience, most founders lump together several very different signals and then wonder why their reporting tells them nothing useful.

The first is citations. A citation is when an AI engine links to your website or clearly uses your page as a source inside its answer. It is the closest thing AI visibility has to a traditional SEO signal, which is why so many teams start there.

The second is mentions. A mention is when your brand name appears inside the response, whether or not the AI links back to you. Mentions matter because they show your brand is part of the model’s vocabulary on a topic. But mentions can also flatter you. A brand can be mentioned as a passing example and still lose the commercial intent of the query.

That is why I treat recommendations as a third and separate metric. This is the question that matters most: When someone asks for the best option, does the AI actually suggest your product, company or service, or does it just acknowledge that you exist? As I wrote in my previous Entrepreneur piece on how AI recommends local businesses, being visible and being recommended are not the same thing.

If you only track citations, you can end up celebrating movement that never turns into revenue. Track citations, mentions and recommendations separately, or your reporting will blur the thing you actually care about.

2. Build a prompt library that sounds like a real customer

Nothing in AI visibility works without a serious prompt library filled with the questions a real buyer would ask to discover a brand like yours.

I always start manually. Before I ask any AI tool for help, I write the first 10 to 20 prompts myself. That matters because you already know the language your customers use, the objections they have and the competitors they compare you against. Start with the obvious commercial prompts, then expand into comparison queries, pain-point queries, and local variations.

Good prompt libraries also need specifics. Add city names where geography matters. Add competitor names where comparison matters. Add budget, company size, use case or industry where those filters would realistically shape the answer. OpenAI’s own data shows how conversational ChatGPT usage has become, which means generic one-line prompts often miss how people actually search.

Once you have that manual base, use Claude or ChatGPT to generate variants and cluster them by intent.

It’s better to have 50 good prompts than 300 bloated ones. Too few prompts and you miss the long tail. Too many, and you start tracking noise instead of buying intent.

3. Use platforms for scale, but understand their limits

A growing number of tools now cover AI visibility directly, including Peec, Semrush, Ahrefs and DataForSEO. What makes them useful is not just that they collect data. It is that they make the data operational.

A good platform can track multiple engines at once, automate daily checks, visualize trend changes, generate reports for your team and often let you set a location. Some also suggest new prompts to monitor, identify competitors you had not considered and surface content gaps that may be hurting your visibility. Once you spend the time setting them up properly, the maintenance burden is relatively low.

But there is a big catch. A lot of this tracking still depends on search-enabled environments, model snapshots or vendor-specific ways of querying the models. 

That matters because the answer a user gets from a live AI session can look very different depending on whether web search is active, what context is available and how the system decides to compose the response. In other words, platform data can be directionally useful without being a perfect reflection of what every real user sees.

This is where teams get overconfident. They subscribe to a dashboard, see a neat visibility chart and assume they now understand the market. They do not. They understand one layer of it.

That does not make the tools useless. It just means you should treat them as monitoring infrastructure, not ground truth. For a useful overview of how these products fit together, this guide on measuring AI visibility in 2026 is a solid reference point.

4. Keep a manual tracking layer for the prompts that matter most

The most labor-intensive part of AI visibility tracking is also the most revealing. Once a month, I like to take the most commercially important prompts from my library and run them manually across ChatGPT, Claude and Gemini in fresh chats.

The point of doing this is control. You can test the exact prompt phrasing, add the location directly into the query when geography matters and compare outputs side by side. You also get the full richness of the response instead of a summarized score inside a platform dashboard.

From there, I save the responses and use a high-reasoning model to analyze them. I want a clean breakdown of how often my brand was cited, how often it was mentioned, whether it was actively recommended, how prominently competitors appeared and what patterns keep repeating across answers. You can also use this layer to ask for hypotheses about why certain competitors keep outperforming you on specific prompts.

This approach takes more effort, but it gives you something automated tools often flatten: context. You see not just whether your brand showed up, but how it showed up and what narrative surrounded it.

In practice, the best setup is usually hybrid. Use a platform subscription to monitor broader patterns, and use manual checks on the prompts that actually matter to your pipeline.

5. Measure business impact, not just AI visibility

Visibility is interesting. Impact is what pays for the work.

The most obvious place to start is Google Analytics. Track identifiable AI referral traffic where possible and monitor how those visitors behave compared with other channels. That still will not show you the full picture, because some people will discover your brand through an AI answer and come back later through a branded search, direct visit or referral.

That is why I also like simple operational fixes. Add “AI assistant” as an answer option to your “How did you hear about us?” field. If your business uses sales calls, train the team to ask whether the lead first heard about you through ChatGPT, Claude, Gemini or another AI tool. It sounds basic, but this kind of qualitative data becomes surprisingly valuable once patterns start repeating.

Watch for indirect signals too. When your recommendation rate improves on important prompts, do branded search, demo requests and direct traffic rise soon after? If your visibility numbers look better but none of those downstream indicators move, something in the chain is broken.

Key Takeaways

  • Track citations, mentions, and recommendations as three separate metrics — lumping them together lets you celebrate movement that never turns into revenue, because being visible in an AI answer and being recommended by it are not the same thing.
  • Platforms like Peec, Semrush, and Ahrefs are useful monitoring infrastructure but not ground truth; the strongest setup is hybrid — automated tracking for broad patterns paired with monthly manual checks across ChatGPT, Claude and Gemini on the prompts that actually drive pipeline.

According to a recent report, 94% of 250 surveyed enterprise C-level executives plan to ramp up spending on AI visibility efforts in 2026. However, while almost all executives agree that generative engine optimization had a positive impact on their business in the previous year, a HubSpot study showed that 32.5% of marketers have no clue how to monitor AI citations — let alone measure their impact.

Unlike traditional search optimization, tracking a brand’s AI visibility isn’t as easy as opening Search Console. For many businesses, it’s not even as easy as signing up for an Ahrefs subscription — although there are already similarly designed products available. The truth is that the most effective AI visibility tracking requires a layered approach. Here’s the system I’ve been running since the start of 2026.

1. Get clear on what you’re actually tracking

Before you touch a single tool, decide what success looks like. In my experience, most founders lump together several very different signals and then wonder why their reporting tells them nothing useful.

Crumbl CEO says he shuts shop on Sundays and has game nights with his 7 kids for work-life balance


When Crumbl first opened its doors in northern Utah in 2017, cofounders Jason McGowan and Sawyer Hemsley had a simple goal: create the perfect chocolate chip cookie. 

Nearly a decade later, that experiment has grown into a cookie empire generating more than $1 billion in annual revenue, with nearly 1,100 locations and more than 29,000 employees. But according to McGowan, who serves as Crumbl’s CEO, building a company of that scale isn’t always so sweet.

In the early days, the two cousins spent countless early mornings mixing cookie dough, late nights scrubbing kitchens, and weekends wondering whether the business would survive another week. Those years of nonstop hustle ultimately shaped how McGowan now thinks about leadership—and why he believes knowing when to step away is just as important as knowing how to build.

“[At Crumbl], we don’t open on Sundays. Not just for religious purposes, but for time to reset,” McGowan, who is Mormon, told Fortune. “Everyone thinks that life is just go, go, go…[but] for me, success isn’t only about building the biggest company—it’s also about creating meaningful moments with those who matter most.”

For McGowan, that means being fully present—whether he’s at home or at work. As a father of seven, he puts his email away during family moments, whether he’s cheering from the sidelines at a soccer game or gathering around the table for a game of Catan.

The same applies when he has his CEO hat on. When he’s visiting a franchise location or meeting with employees, McGowan said he gives those conversations his full attention rather than allowing distractions to pull him away.

Courtesy of Crumbl

“Work-life balance is extremely important,” McGowan said. “Being with your families and being present is really important. It is really hard to perfectly balance. I almost don’t even like that word.”

Crumbl isn’t the only major company to close on Sundays. Chick-fil-A and Hobby Lobby have long done the same, citing their founders’ Christian beliefs and the importance of giving employees time to worship, rest, and be with family. But McGowan’s philosophy also comes as the broader conversation around work is shifting. As more employees push for greater flexibility, and even four-day workweeks, the idea that success requires constant hustle is increasingly being challenged.

From eighth-grade dropout to to building a billion-dollar cookie empire

McGowan grew up in Alberta, Canada, to a father who worked as a social worker and a mother employed at a bank. After the eighth grade, though, McGowan dropped out of school and entered the workforce.

“I wanted to actually own a restaurant one day,” he said. “I’d worked at a steakhouse when I was young, and I was managing the kitchen portion of the steakhouse when I was just 16.”

After moving to Utah in 2003, McGowan spent six months sleeping on friends’ floors while teaching himself web development. He went on to cofound several technology startups, including a social network for students at Brigham Young University and a platform for discovering local events. From 2015 to 2017, he served as Ancestry’s director of mobile product before teaming up with Hemsley to launch Crumbl.

Today, the chain is known for its oversized cookies and eyebrow-raising weekly flavor lineup, ranging in recent weeks from “Flamin’ Lime Crunch” and “Wild Cherry Blue Razz Slushy” to “Root Beer Float” and “Hawaiian Coconut.”

Looking back, McGowan said too many aspiring founders become consumed with the idea of building a business instead of solving a problem for customers.

“I love building things,” he said. “Whether it’s the world’s best cookie or a piece of technology that serves somebody else. The joy of building something that makes somebody else smile—that’s what drives me.”

In May of this year, McGowan announced that he and Hemsley are in the process of transitioning away from Crumbl as they find new leadership to take the company “to the next level.” It was reported early last year that Crumbl was exploring a sale that would have valued the company at nearly $2 billion.

Crumbl CEO’s advice for Gen Z: Never stop learning—nor lose the human touch

Running a dessert company has become more complicated in recent years, from the rise of GLP-1 weight-loss drugs to AI reshaping how businesses market, hire, and serve customers.

For McGowan, those shifts are exactly why curiosity matters more than ever.

“The future has always been unpredictable,” McGowan said. “I will always tell my kids, never be afraid to learn new things, and never be afraid to just constantly be learning. It doesn’t matter what age you are, and who you are. Never be afraid to continue to learn and to grow.”

That mindset is especially important for Gen Z entering a labor market being transformed by AI. While technology will continue to reshape the workplace, he said the fundamentals of creating value for other people won’t change.

“We’ve got to remember the importance of technology and helping and serving people,” he said. “I think sometimes that can get lost in translation, and that’s something that’s really important—never underestimate the power of human touch.”

Those principles—embracing lifelong learning while staying focused on serving others—will outlast any technological disruption, McGowan added.

“If you’re not afraid to learn, and you’re not afraid to understand the importance of building something for somebody else and creating value in the world, you’re going to be just fine.”



Howard University Readmits 200 Of 502 Unenrolled Freshmen After Backlash


Key Points

  • Howard unenrolled 502 incoming freshmen on July 22 (roughly one in five of its incoming class) for missing a July 10 deadline, three weeks before classes start.
  • However, many families said this was done in error, and started providing receipts.
  • More than 200 have since been readmitted, a roughly 40% reversal of Howard’s own decisions. About 300 students are still out.

Howard University unenrolled 502 incoming freshmen on July 22, weeks before move-in. It has since readmitted more than 200 of them — a roughly 40% reversal of its own decisions. That number alone tells you the university got this wrong. These are families who had already committed to a school where the cost of attendance runs past $66,000 a year.

The handling of this entire saga was worse than the decision. Students learned by email that they had lost seats they had spent years earning. Families could not get through by phone. The deadline Howard enforced does not appear on its public-facing pages, and the university’s explanation has changed five times in nine days. For most families, paying the college bill is already the most confusing part of the process without a school moving the target.

There is also a second thing that is true at the same time, and it matters for every family reading this: some of these students did miss real requirements, and checking your student account is your job. Knowing how to read your financial aid award letter (and what it does and doesn’t guarantee) is part of that. Both things belong in this story.

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What Howard University Got Wrong

The reversal rate. Howard removed 502 students, then restored more than 200 after review, interim president Wayne A. I. Frederick told the Associated Press. An institution that has to undo 40% of an action did not do enough review before taking it. Rutgers higher education professor Marybeth Gasman made the same point to theGrio: individual reviews should have come before mass notification, not after. 

The denial. In that same AP interview, Frederick said, “There were no issues as far as what we communicated,” and, “I think Howard adhered to its policies or procedures.” Two days later he issued a written apology. His own SVP of enrollment management, Keyana Scales, had already told WJLA that many students “have actually submitted the information or attempted to satisfy our requirements” and that Howard needed to “double down on resources.”

The moving target. Missed deadlines, then insufficient staffing, then retention rates, then nothing went wrong, then a sincere apology. Those are five different accounts of the same event and none of them help a family trying to work out what they actually owe and by when.

The undisclosed criterion. Howard’s July 23 statement cited only financial grounds, the category families would have been watching after reviewing their aid package. Frederick later told the AP that some students were removed “because of unreported immunizations”, a non-financial reason the university’s original public statement never mentioned.

The Deadlines That Just Don’t Add Up

Howard says it communicated deadlines from March through July by email, video, and orientation sessions. That may be entirely true. But a family trying to verify their status on Howard’s website would have found different dates than the one that cost 502 students their seats.

Most schools publish when tuition is actually due in one place, and families are told to rely on it.

  • Howard’s Important Deadlines page lists one fall payment date: August 3, 2026. It draws no distinction between incoming and returning students.
  • The fall payment plan (which Howard listed as an acceptable way to comply) opened June 15 with a first installment due July 15, a date confirmed in the 2026–27 Student Financial Calendar.
  • Families report being told to pay 50% of the balance by July 10. That requirement does not appear on Howard’s bursar pages, payment FAQs, or official notice of charges. The only 50% rule Howard publishes covers third-party sponsors and is due November 30.
  • Frederick’s statement refers to a “good-faith tuition payment” and “additional time beyond the original deadline.” Neither term is defined, and neither date is given.

Federal rules add another wrinkle. Under 34 CFR 668.164, a school cannot disburse federal aid more than 10 days before classes begin — August 7 for Howard’s August 17 start. Students relying on Pell, Direct Loans, or Parent PLUS could not have had that money posted in mid-July, because federal loans disburse on a schedule no family can accelerate.

Then there is the document. A slide posted to TikTok around July 26, presented as an internal Howard “de-enrollment strategy,” said the university’s goal was 2,400 first-time students and that it was “over by 300+.” 

@scholarshipcollegemama #HowardUniversity #ThePurge #enrollment #admissions #hbcu ♬ original sound – Scholarship College Mama ™️

The College Investor has not authenticated the slide, and Howard did not respond to our request for comment. 

The Part Families Need To Own

None of the above removes a student’s responsibility, and pretending otherwise would not help anyone reading this.

Howard’s requirements were not unusual. Nearly every college in the country requires proof of immunization, a housing deposit, course registration, and a settled or documented balance before you move in, alongside paying the mandatory fees that catch families off guard every fall. A student who never submitted immunization records did miss something real.

The problem is what Howard published as a requirement, what it did about unmet deadlines, and how little warning it gave — not that it asked. Frederick said the majority of admitted students completed the requirements on time, and the data supports that.

Colleges unenroll students every year. It’s a normal part of the college admissions process, sadly. But it’s usually dozens of students max – not hundreds. And the messaging and deadlines for unenrollment are crystal clear. 

Key Takeaways For All College-Bound Families

Log into your student account weekly between June and the first week of class. Do not assume aid is applied because you were awarded it: awarded and disbursed are different, and disbursement cannot happen more than 10 days before classes start.

Read every email from the bursar, financial aid, admissions, and student health. Requirements come from separate offices that often do not talk to each other, and each carries its own deadline.

If you are waiting on an outside scholarship, VA benefits, or a late loan, tell the bursar in writing and ask for written confirmation that your account is in good standing. Save the reply.

Ask one specific question: does documentation of pending aid satisfy your enrollment requirement, or do you need money posted? At Howard, families believed the answer was documentation. Hundreds found out otherwise. If the answer is money, know your gap-filling options before the deadline, not the week of.

Check the health and immunization portal separately. It is the single most commonly missed item, it has nothing to do with money, and it is the one requirement no aid appeal can solve for you.

Where Things Stand For The Remaining Howard Students

Roughly 300 students remain unenrolled. Howard says its review of all 502 cases is complete, final notifications are going out, and it is exploring deferred enrollment in a future term for those not restored.

Other schools have moved faster than Howard has. New York Governor Kathy Hochul directed SUNY and CUNY to open expedited fall 2026 admissions to displaced Howard students, with guaranteed admission for New York residents and expedited review for everyone else. Participating SUNY campuses include Albany, Binghamton, Buffalo, Buffalo State, New Paltz, Oneonta, and Stony Brook, with more reviewing capacity; applications run through suny.edu/howard. CUNY is accepting expedited applications system-wide.

Both systems are offering an $800 credit to offset the nonrefundable enrollment deposit students had already paid Howard, which confirms something Howard has not addressed publicly: unenrolled students did not get their deposits back.

The University of the District of Columbia extended its enrollment deadline to August 7 for affected students, and community college remains an option for anyone who needs to start on time somewhere. Any student taking one of these paths should confirm how their aid transfers before committing.

Howard has not released a breakdown of the 502 by cause, has not said how many were removed over immunizations rather than money, and has not addressed whether the incoming class was above an enrollment target. It did not respond to The College Investor’s request for comment.

This is Howard’s second consecutive summer of billing failures. In July 2025, roughly 1,000 students received surprise balance notices after a financial system transition, the kind of dispute that can follow a student long after they leave school. The previous university president stepped down weeks later, and Frederick returned as interim the next day.

Classes begin August 17. Whether Howards reputation improves or declines will be seen.

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The post Howard University Readmits 200 Of 502 Unenrolled Freshmen After Backlash appeared first on The College Investor.