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Your Business Has Changed. Has Your Website Kept Up?


Opinions expressed by Entrepreneur contributors are their own.

Key Takeaways

  • A website can become outdated even when the business is growing and the team is making reasonable updates along the way.
  • Growth changes what a website needs to do. It may need to serve new audiences, explain new services, support sales, build trust and reflect a more mature business strategy.
  • The strongest signal that a site is outdated is often confusion, not only appearance. If sales teams, founders or marketing constantly have to explain what the site should make clear, it may no longer be supporting the business properly.

A company’s website rarely becomes ineffective overnight.

In the work that crosses my desk and in the conversations we have with clients at ArtVersion, this pattern comes up often: The first concern is usually visual, but the deeper issue is that the business has changed and the website has not fully caught up.

The company added a service, and a new audience became important. The sales process changed, and leadership refined the positioning. Marketing launched campaigns for the new market the business entered.

Each update made sense at the time. But after enough small changes, the website may no longer represent the business clearly. That usually means the company grew and the site may have been built for an earlier version of the business. As the company evolves, the website has to explain more, guide more, prove more and support more decisions.

At some point, redesigning a site becomes a business realignment project too.

Growth changes what your website needs to do

In the early stages of a company, a website usually has a straightforward job to explain who the company is, what it offers and why someone should care.

As the business matures, that task becomes more complex. The website now may need to speak to multiple buyer types, support different stages of decision-making, explain a broader service offering, build trust for a wider audience, support recruiting, help sales conversations and strengthen brand perception.

The challenge is that many websites are expanded piece by piece instead of being reconsidered as the business changes.

That is how a site that once felt clear begins to feel crowded and the user journey becomes confusing.

Users do not see the internal history behind all that growth. They only experience what is in front of them. If the path feels unclear, hesitation happens. If the message feels inconsistent, questions about the fit arise. If the value is hard to understand, they move on.

This is why a good-looking website can still underperform.

The warning signs are not always visual

It’s easy to assume you will know when a website needs attention because it looks outdated. Sometimes that is true. But a website can look current and still create confusion.

One sign is explanation fatigue. If your sales or marketing team regularly has to clarify what the company is or what the brand differentiator is, the site may no longer be supporting the business properly.

Another sign is audience drift. The homepage may still speak to the audience your company served three years ago, while the business is now trying to reach a different buyer. The services may be accurate, but may no longer reflect the company’s current priorities.

Navigation is another signal. When menus reflect internal priorities more than customer needs, visitors have to translate the business for themselves. Users should not have to do heavy lifting.

Content can also reveal the gap. Case studies may no longer represent the company’s strongest work. Blog content may attract traffic but fail to support current goals. Service pages may rank in search but describe an older version of the offer.

The site may contain useful information overall, but it is no longer organized around the decisions customers are trying to make.

Start with the business questions

Visual design matters, and that is true for every brand. A website should feel current, credible and aligned with the brand. But when a business has outgrown its website, the process should begin with sharper questions.

  • Who is the site built for?
  • What does that audience need to understand first?
  • Which services or products matter most to the next stage of growth?
  • Where do prospects hesitate?
  • What proof do they need?
  • What should the website help them do next?
  • How would they find us?

Those questions change the role of a redesign. The work becomes less about replacing pages and more about rebuilding clarity.

They also help avoid costly technical errors that need to be addressed in the post-launch phase.

Build for the business you are becoming

A strong redesign should solve for the present while preparing for what comes next.

That means creating a structure that can grow without becoming hard to maintain. Navigation should be clear but flexible, with page content that is easy to update. Design patterns should be consistent enough to scale and also repeatable as new pages are published. SEO should be considered before launch. Analytics should help teams learn from real behavior. And web accessibility and site performance should be part of the foundation.

The best websites are built with enough clarity and structure to support change. The change always happens; it’s just a matter of time when it will accrue.

A website is one of the most important assets a business has. It shapes first impressions, supports sales, builds trust, helps internal teams stay aligned and helps customers understand why they should take the next step.

If the company has grown, expanded, repositioned or matured, the website should evolve with it. That is not a sign that something went wrong. It is often a sign that the business has moved forward.

Key Takeaways

  • A website can become outdated even when the business is growing and the team is making reasonable updates along the way.
  • Growth changes what a website needs to do. It may need to serve new audiences, explain new services, support sales, build trust and reflect a more mature business strategy.
  • The strongest signal that a site is outdated is often confusion, not only appearance. If sales teams, founders or marketing constantly have to explain what the site should make clear, it may no longer be supporting the business properly.

A company’s website rarely becomes ineffective overnight.

In the work that crosses my desk and in the conversations we have with clients at ArtVersion, this pattern comes up often: The first concern is usually visual, but the deeper issue is that the business has changed and the website has not fully caught up.

The company added a service, and a new audience became important. The sales process changed, and leadership refined the positioning. Marketing launched campaigns for the new market the business entered.

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Hat tip to reader Loy

Deferring Home Loan Repayments: Things You Must Know


If you’re struggling with your home loan repayments, deferring them might sound extremely tempting. Hitting pause on your repayments for a few months could give you some much-needed breathing space, and for some it might seem like the only way to avoid falling into arrears, or even defaulting.

However, it’s important you don’t think of deferring your repayments like a get out of jail free card, there are definitely strings attached.

How to defer mortgage payments

Most home loan lenders don’t simply present a ‘defer anytime’ button in their app. While many banks offered customers the option to defer repayments for up to six months during the pandemic, unconditional deferrals are now less common.

Nevertheless, if you’re in need of a temporary hiatus from your repayments, there are several options to choose from.

1. Repayment holiday or temporary reduction

Some lenders allow customers who are ahead on repayments to hit pause for a while, drawing down on excess funds in redraw facilities.

CommBank, for example, offers borrowers the option to take a repayment holiday for three to twelve months. A similar feature offered by Westpac is called a repayment pause.

To make use of both features, funds available in a redraw facility need to exceed the total value of the repayments missed during the hiatus.

CommBank customers even need at least one extra month’s worth of payments beyond the holiday period. So, for example, if you had $12,000 in your redraw and your monthly repayments were $3,000, you would only be eligible for a three-month repayment holiday.

During that holiday period, interest would continue to accrue on the outstanding loan amount.

The bank also only offers the option to defer repayments to borrowers with variable interest rate home loans, meaning conditions might shift if rates change. If your repayments were to go up during your hiatus, making your available funds insufficient to cover the whole period you had planned, your ‘holiday’ might be cut short.

2. Hardship arrangements

If you’re struggling with your repayments because of a change in your financial situation, you could contact your lender’s hardship team for help. Per the Uniform Consumer Credit Code (UCCC), a borrower has the right to seek changes to a credit contract on the grounds of financial hardship.

Reaching our for help might lead your bank or lender to put you on an alternative payment plan with reduced repayments, or allow you to postpone your repayments for a specific period.

Lenders are required to consider “in good faith” if a request made on the grounds of hardship is “reasonably appropriate”. If you’re turned down, ASIC offers an external dispute resolution scheme that you could appeal to.

Deferring payments through hardship arrangements is only available when there is a material change in your circumstances, such as job loss or illness. Generally, interest will still continue to accrue while repayments are deferred, so any relief offered will only be temporary, as with the other options.

3. Interest only repayments

Another way to temporarily reduce your repayments is by switching to an interest only home loan. As the name suggests, this means only paying the interest portion of your home loan repayments and repaying none of the principal balance.

While making interest only repayments isn’t exactly ‘deferring’ your mortgage payments, it might significantly reduce the amount you owe each week, fortnight, or month.

For example, let’s say you have 20 years and $400,000 remaining on a home loan and an interest rate of 6% p.a. Your monthly principal and interest repayments would be around $2,865.72.

Switching to interest only repayments would reduce that to $2,000 per month, as per the Your Mortgage home loan repayment calculator.

Switching to interest only repayments can be a great help to borrowers experiencing a temporary income reduction, allowing them to cope.

For property investors, interest only repayments mean paying more interest each year (since none of the principal is repaid), which could help maximise potential tax deductions.

However, in the long run, signing on to an interest only home loan means paying more interest than you otherwise would, since you will owe more for longer. Once an interest only period expires, you might end up with more expensive principal and interest repayments than you otherwise would have.

The maximum length of an interest only period varies between lenders. At the big four banks, interest only periods are capped at five years for owner occupiers and ten years for investors.

Benefits of deferring home loan repayments

There are a few ways that pausing or temporarily reducing home loan repayments can be beneficial for borrowers.

Ease financial pressure (in the short term)

The most obvious benefit to deferring home loan repayments is immediate relief. Mortgage repayments are the most significant regular expense for most people with a home loan, so deferring them can ease the financial burden.

This might particularly be the case for borrowers dealing with a sudden change in circumstances (job loss, illness, etc), as deferring mortgage payments could provide vital breathing space. A break from making home loan payments could also be an opportunity to get your financial situation under control without the pressure of monthly mortgage dues.

For some people, relief from such stress might make deferring worth it.

Protect your credit score

Deferring mortgage repayments may also circumvent the impact that missing home loan payments could have on your credit score.

Struggling borrowers who have decided against pursuing a deferral due to the long term cost need to factor in the risk a compromised credit score presents. While a single missed payment, addressed quickly, is unlikely to hurt your credit, lenders may report repeat offenders to the credit bureau. And if you end up defaulting, the effect on your credit score is likely to be severe.

A low credit rating can impact your borrowing power. You might find your maximum loan size capped or you could end up on the higher end of the spectrum when applying for products with tailored interest rates, like personal loans.

While deferring might mean paying more interest overall on your current home loan, it could save you money in the long run if you would otherwise default and you wish to take out other loans in the future.

Free up cash flow

Temporarily pausing or reducing your home loan repayments could free up your cash flow for other expenses.

It isn’t exclusively mortgage stressed borrowers who defer. Some people might turn to interest only repayments or a payment deferral to fund a major holiday or a wedding, for example.

In other cases, getting a whole lot of extra cash flow could make deferring an efficient investing strategy, even if it means paying more interest on the loan in question. For instance, a borrower who is 20 years into a 30-year home loan and plans to take out a second loan to buy another property might be better off deferring or switching to interest only repayments on their existing loan so to make extra repayments on the new, larger loan.

Drawbacks of deferring your mortgage

There are also a couple of reasons deferring your home loan repayments might not be the miraculous solution it appears be.

Larger overall interest bill and longer loan term

If you stop paying down the principal amount you owe on a home loan, the interest payable will still continue to accrue. Therefore, deferring or switching to interest only repayments means paying more interest overall, since you’d have borrowed a larger amount for longer.

It can also mean it takes longer to pay the home loan off entirely.

Only a temporary solution

Deferring payments can offer temporary relief, but it doesn’t mean you owe any less. If you’re struggling with your mortgage because of an underlying issue – chronic overspending, for example – deferring without addressing the root cause of your financial woes will just kick your problem down the line.

If you’re struggling, it’s worth taking a closer look at why. There may be more permanent ways to address the issue. If you’re burning cash on non-essentials, you could take a look at your spending habits. Or, if it’s high interest rates that are causing your problems, you might wish to explore whether refinancing is for you.

Should you defer your home loan payments?

The decision of whether to defer your mortgage payments or not will depend on your circumstances and long term plans.

Hitting pause or switching to interest only repayments might be the buffer you need to get yourself back on track. It could also be a handy way to navigate temporary income reductions.

However, the cost of doing so could be a larger overall interest bill, so it’s important to run the numbers first and work out whether deferring is your best bet in the long run.

If you’re still unsure, it’s worth reaching out to your lender or an independent expert. Most lenders recommend those who are struggling reach out to their hardship team as soon as possible. Even if you don’t end up with a hardship variation, you might get more clarity about your best move going forward.

Alternatively, a mortgage broker might have the experience needed to assess your situation.

Alternatives to deferring mortgage repayments

If you’re struggling with your mortgage repayments, there are other potential sources of relief.

Refinancing to a lower rate, cutting non essential spending and consolidating other debts are alternative ways that could ease your financial burden.

In some cases, you might decide to sell your property in order to pay off the home loan. That’s particularly worth considering if you’re in a positive equity position, as you will likely come out in the green following the sale.

Wondering if refinancing a home loan could help ease a burden? You might wish to compare your current interest rate to some of the most competitive available on the market right now:






Lender Home Loan Interest Rate Comparison Rate* Monthly Repayment Repayment type Rate Type Offset Redraw Ongoing Fees Upfront Fees Max LVR Lump Sum Repayment Extra Repayments Split Loan Option Tags Features Link Compare Promoted Product Disclosure

6.04% p.a.

6.08% p.a.

$3,011

Principal & Interest

Variable

$0

$530

90%

  • Available for purchase or refinance, min 10% deposit needed to qualify.
  • No application, ongoing monthly or annual fees.
  • Dedicated loan specialist throughout the loan application.

Disclosure

5.89% p.a.

5.80% p.a.

$2,962

Principal & Interest

Variable

$0

$0

80%

  • A low-rate variable home loan from a 100% online lender.
  • Backed by the Commonwealth Bank.

Disclosure

6.14% p.a.

6.18% p.a.

$3,043

Principal & Interest

Variable

$0

$530

90%

  • Available for purchase or refinance, min 10% deposit needed to qualify.
  • No application, ongoing monthly or annual fees.
  • Dedicated loan specialist throughout the loan application.

Disclosure



Important Information and Comparison Rate Warning

Important Information and Comparison Rate Warning



Picture by Andrea Picquado on Pexels

First published in May 2024

What If YOU Invest $10k In The 3 Best Fidelity Index Funds



What If YOU Invest $10k In The 3 Best Fidelity Index Funds

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Same money. Same start. Three completely different outcomes.

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Iran just crossed Trump’s red line for resuming all-out war as fighting worsens with no end in sight



The deaths of U.S. service members after Iran attacked a base in Jordan followed a week of fighting that has steadily upped the ante and could trigger the resumption of all-out war.

The U.S. military has reinstated a naval blockade and bombed Iran for several consecutive days, concentrating attacks on coastal areas near the Strait of Hormuz. But airstrikes have recently extended to infrastructure, such as railways that could be used to ferry weapons.

On Saturday, the U.S. military announced a new wave of airstrikes in retaliation for the deaths.

“The strikes are designed to further degrade Iran’s ability to threaten commercial shipping in the Strait of Hormuz and swiftly punish Islamic Revolutionary Guard Corps forces who launched attacks against American service members in Jordan last night,” U.S. Central Command said.

At the same time, Iran has launched attacks on commercial ships and at its neighbors across the Persian Gulf region, targeting U.S. military assets. Tehran has also hit energy infrastructure and even water desalination plants.

Still, fighting hasn’t been as extensive as it was during the initial phases of the war. But U.S. deaths previously represented a red line for President Donald Trump.

Early last month—before both sides signed a memorandum of understanding that has since collapsed—he confided to aides that he would consider ending the prior ceasefire and go back to war if Iran kills American troops, according to the Wall Street Journal.

When asked for a comment and whether the U.S. would return to all-out war, the White House only responded with a statement from Central Command announcing the casualties.

Oil prices have jumped as fighting has intensified in recent days, and more war would deliver another shock to global markets.

Consuming countries have drawn down their oil stockpiles to the lowest level in decades with little breathing room left to endure another extended closure of the Strait of Hormuz.

The U.S. established an alternate route through the narrow water to bypass an Iranian corridor, but the renewed fighting has effectively it shut down.

On Friday, no crossings via the U.S.-backed route were detected, and no shadow fleet movements were recorded either, while Iran’s route saw seven transits.

Despite the massive U.S.-Israeli bombardment, the war didn’t bring about an overthrow of Iran’s regime and has failed to fully reopen the strait.

To be sure, Iran’s economy is reeling and conventional forces were decimated, but the Islamic Republic has enough combat power to scare away commercial shipping and isn’t deterred from continuing its attacks.

Meanwhile, hopes for a new round of talks to cobble together another ceasefire are vanishing. Previously, some officials appeared to leave the door open to negotiations despite Tehran’s defiant statements in the face of U.S. strikes.

That’s after pragmatists inside Iran privately admitted that the initial naval blockade had crushed the economy, with the blockade’s resumption reportedly deepening a rift between pragmatists and hard-liners who want to fight more aggressively.

But on Saturday, Iran’s supreme leader warned of “unforgettable lessons” if the U.S. keeps attacking and called Trump’s signature “worthless and invalid.” 

For its part, the U.S. blames Iran for violating the ceasefire agreement by refusing to reopen the strait and attacking ships sailing outside of Tehran’s approved corridor.

The stalemate has raised fears of an endless war, something Trump campaigned on avoiding, as tit-for-tat attacks continue along an escalating spiral.

“The immediate dispute concerns who controls the Strait of Hormuz, but more is at stake,” Ali Vaez, the Iran Project Director at the International Crisis Group, wrote in a New York Times op-ed on Wednesday. “The collapse of even this minimal understanding could remove the last barrier between episodic confrontation and a forever war.”

Gregory Brew, senior analyst for Iran and energy with the Eurasia Group, told Fortune’s Jordan Blum earlier that there’s no military option for reopening the strait, adding that Iran will not let go of its main source of leverage.

He also warned that some form of Iranian fee to cross the strait seems inevitable and that U.S. attacks only strengthen Tehran’s resolve.

“The options are to escalate or cut a deal. And I think the [Trump] administration is likely to do the first, see it fail, and end up with the second,” Brew predicted.

IRS Data: Families Paid Just $464 On Average In 529 Plan Penalties


New IRS data shows that the dreaded 529 plan penalty is far less common, and far less painful, than most families fear.

According to the IRS Statistics of Income division’s line item estimates for tax year 2023 (the most recent year with data available, released in June 2026) just 165,152 tax returns paid the 10% additional tax on non-qualified distributions from 529 plans and education savings accounts, totaling $76.6 million. That works out to an average penalty of about $464 per return for people reporting 529 plan distributions.

Out of the more than 160 million individual returns filed for 2023, roughly 0.1% paid this penalty at all.

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Why It Matters

Fear of the 529 plan penalty is one of the biggest reasons families hesitate to open a 529 plan account. What if my kid doesn’t go to college? What if they get a scholarship? What if we save too much?

The data shows those worst-case scenarios rarely turn into big penalties. The 10% additional tax only applies to the earnings portion of a non-qualified withdrawal, never the contributions. So even families who cash out entirely typically owe far less than they expect.

By The Numbers

Here is the data from Form 5329, Part II (the section where taxpayers report additional taxes on education accounts) for tax year 2023:

  • 231,622 returns reported taxable earnings from a non-qualified education account withdrawal, totaling $913.8 million. Everyone in this group owed ordinary income tax on those earnings.
  • About 165,000 of those returns also paid the 10% penalty, totaling $76.6 million — an average of roughly $464 per return.

Why the gap? The income tax on earnings always applies to a non-qualified withdrawal, but the 10% penalty gets waived when an exception applies. Roughly a quarter of families reporting taxable earnings avoided the penalty this way.

The most common exception to paying the penalty is receivinga scholarship. When a beneficiary receives tax-free educational assistance, a matching amount can be withdrawn penalty-free. Death, disability, and attendance at a U.S. military academy also qualify.

Note: The IRS combines 529 plans, Coverdell ESAs, and ABLE accounts on this line, but 529 plans hold the overwhelming majority of education savings assets. The figures also slightly understate the total, since filers with no exception can report the penalty directly on Schedule 2 without filing Form 5329.

How This Connects

The penalty has become even easier to avoid in recent years. Qualified expenses now stretch well beyond tuition, covering K-12 tuition, student loan repayment up to $10,000 per beneficiary, and trade schools, apprenticeships, and professional licenses. Leftover funds can roll to a Roth IRA, transfer to another family member, or simply stay invested for a future grandchild.

Even honest mistakes are fixable. Families who withdraw too much can recontribute the funds within 60 days or apply the money to other qualified expenses in the same calendar year.

The 529 penalty is real, but it’s not a dealbreaker. In 2023, the latest year with IRS data, fewer than 1 in 1,000 tax returns paid it, and the average hit was under $500.

Families skipping the tax-free growth of a 529 plan out of penalty fear are giving up a lot to avoid a risk that rarely materializes, and when it does, costs less than a semester’s worth of textbooks.

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The post IRS Data: Families Paid Just $464 On Average In 529 Plan Penalties appeared first on The College Investor.

Researchers Uncover a Surprising Benefit of the Mediterranean Diet



A study finds that a steady menu of fatty fish, fresh fruit, and veggies is linked to higher levels of 2 microproteins associated with heart and brain health. ‘It’s a new biological pathway,’ says the lead researcher.

Elliptic Monitoring Tool, Pliant US Debut Highlight Thus Week’s Fintech Expansions And Releases


Elliptic launches continuous monitoring

Elliptic’s solution gives crypto compliance teams a continuously accurate view of customer risk rather than a picture frozen at the last screening. It pairs event detection with fully configurable alerting.

Continuous Monitoring detects the full range of risk-changing events rather than label changes alone; it is fully configurable to each customer’s own risk rules, and it alerts teams only on what they have defined as material.

UAE’s Tabby Cash offers cashback card, free money transfers

Tabby Cash is the first product built on Tabby’s Stored Value Facilities licence, granted by the Central Bank of the UAE. It is free to set up and charges no account or card fees. Tabby Cash Card earns 3% cashback on chosen categories and all international spend with Tabby Plus, or 1% without. All cardholders earn 3% until 1 November 2026 as a launch offer.

More than 25 million consumers and 65,000 retailers across Saudi Arabia, the UAE and Kuwait use Tabby, and the company processes over $18 billion in annualized sales volume.

Emirates NBD launches real-time blockchain USD payments

The service for corporate and institutional clients routes through the Partior blockchain network. Clients can currently use the service to make real-time USD payments when the beneficiary holds an account with J.P. Morgan.

KamelPay debuts AbsoluteCard corporate payments ecosystem

AbsoluteCard combines a web portal, a mobile app and a corporate card powered by the Mastercard network and sponsored by Mawarid Finance. Businesses can issue cards, set budgets, assign role-based access across teams and monitor transactions. The platform also supports instant issuance of multiple virtual IBANs.

Du Pay introduces instant transfers to Philippines G Cash accounts

The offering specifically targets Overseas Filipino Workers (OFWs) in the UAE who are sending money home. Customers can register for the service using their mobile number and Emirates ID.

Confirmo launches Subscribe stablecoin recurring payments

Subscribe enables enterprise businesses to automate subscription and recurring payments in stablecoins alongside their existing payments stack. It supports both exchange accounts and self-custody wallets, including 700-plus wallets via WalletConnect.

Pliant’s US launch

The fintech specializing in B2B payment solutions entered the United States through a strategic partnership with Coastal. Coastal will serve as Pliant’s U.S. sponsor bank.

Through the partnership, Pliant is now positioned to support agent-based issuing structures and expand its footprint across the U.S. banking ecosystem.

Glovo and PragmaGO launch PragmaCash in Spain

PragmaCash is a capital-on-demand solution based on the Merchant Cash Advance (MCA) model. The Glovo app serves over 50,000 restaurants and shops.

Visa Stablecoin Platform now available

The enterprise platform is designed to help financial institutions, fintechs, and crypto natives access stablecoin capabilities through a single Visa-managed environment. It gives payment providers a method to access, store, and redeem stablecoins, beginning with Open USD (OUSD), a new stablecoin recently introduced by Open Standard. This includes onchain wallet infrastructure through a newly introduced Wallet-as-a-Service offering and connectivity for minting and burning Open USD.

VSP is interoperable with Visa’s existing stablecoin offerings, including stablecoin settlement, stablecoin-linked cards, and stablecoin money movement.

PlexPay debuts patient finance, payments platform

The program leverages U.S. Bank Avvance, U.S. Bank’s embedded point-of-sale lending solution. The company claims it reduces the time for a patient to secure financing by up to 75%.

Shift4 One combines payments, currency conversion and tax-free shopping

The tax-free shopping functionality is powered by Global Blue, a leading tax-free shopping provider acquired by Shift4.

The Shift4 One device automatically detects transactions eligible for currency conversion and tax-free refunds. Launched first in the UK, Ireland, Spain and Germany, Shift4 One is expanding across Europe, targeting 15 countries by the end of this year.

Stable introduces StablePay mobile app

It lets anyone send and receive USDT instantly and for free, anywhere in the world. A built-in Earn feature lets users put idle USDT to work and earn yield without leaving the app. Users can send money worldwide using a phone number, email, or QR code.



Union Home CEO expects more M&A after AmeriTrust deal


The addition of the assets of AmeriTrust Mortgage will allow Union Home Mortgage to expand its ability to produce non-qualified mortgages, CEO Bill Cosgrove said.

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The transaction was first reported by HousingWire. Financial details were not disclosed.

This is the latest mortgage company buy for Union Home. In September, it purchased the origination assets of Sierra Pacific Mortgage. Earlier in 2025, Nations Reliable Lending of Houston was added. Amerifirst Mortgage, a Kalamazoo, Michigan-based firm, was bought in December 2022.

AmeriTrust’s staff are “exceedingly knowledgeable” about non-QM, an area which has seen strong growth so far this year. Bank of America Securities predicts $175 billion this year of non-QM originations, with $100 billion making it into securitizations, based on year-to-date volume figures as of late June. This compares with $100 billion of non-QM production of which $80 billion was securitized during 2025.

But it was the ability for Union Home to more than double its non-QM volume, to bring it “right on the doorstep” to the securitization market, which was the driver of this deal, Cosgrove said. AmeriTrust is active in the retail and wholesale channels.

“For a company like Union Home, this really rounds us out between agency non-QM,” Cosgrove said. “It rounds us out between retail and wholesale, so this is an exciting fit.”

AmeriTrust’s website lists offices in Irvine, California and Flower Mound, Texas. It has 92 sponsored mortgage loan officers and was formed in 1986, according to the Nationwide Multi-State Licensing System.

Besides the non-QM, AmeriTrust does some agency lending, and Union Home likes the balance it has between the products. The acquisition will position Union Home to do a total annual run rate of $20 billion, Cosgrove added.

The assets being acquired include a piece of proprietary software, the office as well as the people, including the AmeriTrust executives.

No servicing is part of the transaction.

The broader industry picture, said Cosgrove, a past chairman of the Mortgage Bankers Association, is “the market is continuing to consolidate. Margins have not recovered, gross margins, which tells us there is still too much capacity in the business.”

With the leaner months of the fall and winter around the corner, the mortgage business will continue to consolidate and “Union Home will continue to be a part of it,” he added.



Energy Markets are on the Verge of a Disaster!



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The stock market just hit a record high. Meanwhile, captains in the Persian Gulf are turning off their transponders and sneaking through the Strait of Hormuz in the dead of night. Only five ships made it through yesterday. The seaborne oil buffer that insulated the global economy in the early weeks of the conflict is now completely exhausted, and the knock-on effects – from jet fuel shortages in Europe to a fertilizer crisis threatening this year’s harvest – are only just beginning to show up in the data. In this video, we look at why the physical commodity markets are telling a very different story to the stock market, and what happens when the world’s most critical trade route is caught between two competing blockades.

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