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The secret truth is corporate America is moving too slow on AI. Some of it is caution and some is terrible recruitment 



The case for slowing AI down got turbocharged last week when Anthropic researcher Jacob Coxon publicly resigned citing AI’s potential to end humanity. Anthropic CEO Dario Amodei then posted a nearly 4,000 word essay arguing for an AI slowdown. In a rare bout of unity, Sam Altman, Elon Musk and others quickly endorsed the idea of slowing down. Despite these calls, government intervention to slow down AI developments looks unlikely for now. 

While an active debate on both sides of this topic gains steam, there is another kind of risk that is not getting discussed: companies that move too slowly in grasping the implications of AI will likely see their own form of a slow down. That is why outside of frontier AI labs, the rest of corporate America needs to speed up. 

Some of corporate America’s slowness in adopting AI is because the talent pool who know what they are doing is still small. This argues for upskilling and reskilling to meet demand and fill emerging AI job categories. However, some of the slowness can be attributed to a cautious approach or even self-protection. But those who are covering themselves need to know they have competitors that won’t wait. 

I help the executives and boards of companies from numerous industries grapple with the opportunities and risks of AI. Everyday I see their urgency to understand and get ahead with AI in industries as varied as defense, food distribution, reinsurance, utilities, manufacturing, consumer products, retail, engineering, and international banking. 

American companies are under tremendous pressure to accelerate their AI adoption. AI now ranks as the top issue on public company board agendas for 65% of public company directors in a recent survey. And that makes sense. AI is evolving fast and beginning to show the outlines of cross-industry disruption. Corporate America understands the stakes, and they are not waiting for federal regulators to help (or hinder) them. 

For now, the powers that be are leaving the big questions about AI to the companies themselves. Corporate America knows they are the ones who need to grapple with AI. The worry is that given how fast AI is moving, very few corporate leaders know exactly how to approach the defining issue of our time. 

Only 22% of S&P 500 companies and 6% of the Russell 3000 disclosed board oversight of AI while only 29% of leaders say they have the right expertise on their boards to advise on AI implementation. Without major federal regulations setting the guardrails for how companies adopt AI, the big decisions about how AI is being deployed are being made in the boardroom, not the halls of Congress. 

The good news for the private sector is they are used to moving faster than Congress. The bad news is if they move too fast without getting their heads fully around the nuances of AI, it can cost them dearly. 

Take the example of Ford trying to run before they could crawl. Ford leaned hard into AI for vehicle quality, installing 900 AI-assisted inspection cameras and automated quality systems meant to replace veteran engineers. Their AI systems, however, failed to live up to the hype. Ford’s VP of vehicle hardware engineering was quoted as saying “mistakenly, we thought that by just introducing artificial intelligence and ingesting the design requirements that we had, that would produce a high-quality product.” The false start cost them time and money. 

Despite the set-backs, Ford learned from their mistakes. They re-hired veteran safety engineers who set about training the automated systems and mentoring young workers. The technology improved with human input and Ford just returned to the top of the JD Power rankings that measure vehicle quality and safety. 

So how do leaders balance the need to act quickly with the risks of getting it wrong? 

The first step is strategy, not technology: set a vision, educate leadership and work to set up structures, policies, and quick-win pilots. For most companies, the quickest gains are going to be realized through making humans more productive and powerful, not by getting rid of them. This crawl phase is all the more important because of some of the limitations inherent in today’s AI capabilities.

After you crawl, you can start to walk. That involves developing complex use cases, tracking and revising what you do, and monitoring risk and ROI closely. Think how to recruit and upskill your workforce, not decimate it. Next you can start to apply these new organizational skills across the entire business, scale AI capabilities, drive new experimentation, and build out the right partnerships and infrastructure. 

Finally, you can run. This is where the real rewards are unlocked: developing next-generation technology, discovering new solutions and conceptualizing never-before-seen products. This stage is where companies can get really bold and shoot past efficiency gains and towards raw, new value creation. 

The risk for most companies is that they are stuck in the crawl phase while their competitors are already planning how they will run.

The argument consuming all the attention this week is about who builds AI. Almost nobody is discussing who deploys it. This is where the rubber hits the road for the vast majority of Americans. The AI industry will continue to create incredible new tools while improving safety. But someone has to govern how the rest of the economy deploys these capabilities. The opportunities and risks are too important to be left to chance. As Washington D.C. decides how to engage, the job belongs to the boardroom, whether directors are prepared for it or not. 

Ryan McManus is the President of the National Association of Corporate Directors New York chapter. He is also the founder and CEO of techtonic.io where he works with boards, CEOs and investors on AI. 

The opinions expressed in Fortune.com commentary pieces are solely the views of their authors and do not necessarily reflect the opinions and beliefs of Fortune.

Building A Stronger UK Investment Culture


Safe access and simpler communications

Key to our ambition for the consumer investments market is to ensure people can access a wide range of investments safely. For most people simple, diversified products will be the most appropriate option.

But for those consumers who want to take more risk with some of their portfolio in search of higher returns, there should be safe, regulated avenues to find alternative options. 

To facilitate this, we’ve launched the Public Offer Platform, which will help growing companies raise capital. We are also seeing more interest in the Long Term Asset Fund, which gives individual investors a regulated way to access private assets. Together, these shifts give consumers more choice and firms more ways to meet different needs.

And as we open up choices for consumers, we are considering what more needs to be done so consumers can safely find products that meet their needs. We’re listening to feedback that our marketing rules need to clearly and consistently delineate between investments of different risk profiles.  

We have also recently warned consumers about the risks of mini-bonds and loan notes issued by unregulated companies. These products can sit outside the protections people may expect from regulated investments, and the harm can be serious. That is why we continue to urge the Government to review the legislative exemptions that can allow some high-risk investments to be promoted outside our regulation. Consumers should be able to trust that the investment advertising they see is fair, clear and honest.

And the work does not stop there. If we want more people to invest with confidence, the information they receive has to help them make good decisions. It needs to explain the potential rewards, the risks and the protections in a way people can understand and use.

That is the thinking behind our new Consumer Composite Investments regime. We have moved away from prescriptive templates that too often leave people disengaged. Firms will have more freedom to design product information around their customers’ needs. We want firms to use that freedom well and help take some of the mystery out of investing.

Our recent review of pre-sale disclosure documents showed why this matters. We found that only 6% were written in plain English, using a widely recognised tool that shows how easy text is to read (the Flesch-Kincaid method). 

The message for the new rules is straightforward: communications should be clear, practical and free from technical jargon that can put people off. We plan to look at this again next year, so we can see what progress has been made. But firms do not need to wait for that review. 

The real test is whether the information they give people is clear, useful and helps them understand what they are buying, what the risks are and what decisions they need to make. That is what the Consumer Duty’s consumer understanding outcome is really about.

We know there is more to do. Over the summer, we consulted on simplifying the other disclosures investors receive when they use an investment service. We also looked at how firms explain the interest consumers will receive on their cash holdings. We are considering the responses now and expect to make final rules by the end of the year.

We have also been pleased to see the industry playing its part. Risk disclosures should not be a box-ticking exercise. They should help people understand what they are taking on, so they can make informed choices. Done well, clear and balanced information about risk can build confidence and help more people see investing as relevant to them.

The Investment Association’s work has been valuable in challenging standard risk warnings and helping firms think about clearer, more engaging ways to communicate. We have supported that work and welcome the move into implementation.

We are also looking at what more we can do to help firms on this journey. That includes reviewing our rules and guidance on financial promotions, to make sure they don’t encourage unnecessary risk disclaimers and help firms communicate in ways that make financial decisions easier for consumers to navigate.



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What Is FICA Tax And Who Pays It? 2026 Rates And Limits


The short answer: FICA is the tax that comes out of every paycheck before income tax does, and almost everyone with a job pays it. For 2026 it’s 7.65% of your wages, with the Social Security portion capped at $184,500 of earnings. If you’re checking your first pay stub and wondering where the money went, this is the line item, and it’s separate from the federal income tax withheld a few lines above it.

Your employer also pays 7.65% on your behalf, which is why many employers count FICA as part of your total compensation. If you work for yourself, you pay both halves.

Here’s what you need to know about FICA taxes, and how they affect your bottom line.

What Is FICA?

Federal Insurance Contributions Act (FICA) taxes are payroll taxes. They include a Social Security tax and a Medicare tax, and the money funds the Social Security and Medicare programs. The Social Security Administration calls its portion OASDI (Old-Age, Survivors, and Disability Insurance); the Medicare tax is sometimes labeled “Med” or “HI” (hospital insurance) on a pay stub.

FICA taxes are paid on top of other taxes such as the federal income tax and your state income tax. Unlike income tax, FICA has no standard deduction, no brackets, and no refund for overpaying unless you had more than one employer (more on that below).

Who Pays FICA Tax?

By law, FICA is split between an employer and the employee. Each pays an equal share.

If you work a typical job (your employer gives you a W-2 at the end of the year), your employer deducts your share from each paycheck and sends it to the IRS, along with its own matching share. You never have to calculate it, and nothing on your W-4 changes it; the W-4 only controls income tax withholding.

Self-employed people (including side hustlers) pay both the employer side and the employee side. The IRS calls this self-employment tax, and it applies once your net earnings from self-employment reach $400 for the year.

What Is The Tax Rate In 2026?

The FICA rate is 6.2% for Social Security and 1.45% for Medicare, a combined 7.65% for the employee. The employer pays the same 6.2% and 1.45%. Neither rate changed for 2026; what changes each year is the Social Security wage base, the maximum amount of earnings the 6.2% applies to.

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FICA Tax Rates And Limits For 2026
  Employee Employer Self-employed
Social Security (OASDI) 6.2% 6.2% 12.4%
Medicare (HI) 1.45% 1.45% 2.9%
Total FICA rate 7.65% 7.65% 15.3%
The Social Security portion applies to the first $184,500 of wages in 2026 (up from $176,100 in 2025). The Medicare portion has no cap, plus an extra 0.9% above $200,000 single / $250,000 joint with no employer match. Sources: SSA, IRS. The College Investor.

The Social Security cap. The 6.2% Social Security tax is paid only on the first $184,500 of wages in 2026, according to the Social Security Administration. If you earn $185,000, you don’t pay the 6.2% on the last $500, and neither does your employer. The most an employee can pay in Social Security tax in 2026 is $11,439 (6.2% of $184,500). For 2025 returns (the ones due in 2026), the base was $176,100 and the maximum was $10,918.20. The Social Security Administration sets the base each October along with the cost-of-living adjustment, so the 2027 number arrives in mid-October 2026.

The Medicare tax has no cap, and it goes up for high earners. Under the Additional Medicare Tax, you pay an extra 0.9% on wages and self-employment income above:

  • $200,000 for single filers, head of household, and qualifying surviving spouses
  • $250,000 for married filing jointly
  • $125,000 for married filing separately

Those thresholds are set by statute and aren’t adjusted for inflation, so more people cross them each year. There’s no employer match on the extra 0.9%, and your employer starts withholding it once your wages at that job pass $200,000, regardless of your filing status. Married couples can end up over- or under-withheld and settle up on Form 8959 at tax time. (The Additional Medicare Tax is a different tax from the 3.8% Net Investment Income Tax, which applies to investment income above the same thresholds.)

How Much FICA Tax Do I Pay? (2026 Example)

FICA is a flat percentage, so the math is short. Take someone earning a $60,000 salary in 2026:

  • Social Security: $60,000 × 6.2% = $3,720
  • Medicare: $60,000 × 1.45% = $870
  • Employee FICA: $4,590 ($382.50 a month, before any income tax withholding)

The employer pays another $4,590, so $9,180 goes to Social Security and Medicare on that one salary. That employer match is why a $60,000 job costs an employer at least $64,590, and why the take-home math on a raise never matches the raise.

For a single filer earning $250,000 in wages in 2026:

  • Social Security: $184,500 × 6.2% = $11,439 (the cap; nothing on the last $65,500)
  • Medicare: $250,000 × 1.45% = $3,625
  • Additional Medicare Tax: $50,000 above $200,000 × 0.9% = $450
  • Employee FICA: $15,514, an effective rate of 6.2% on the full $250,000

That’s the shape of FICA: it takes a bigger share of a $60,000 paycheck (7.65%) than a $250,000 one (6.2%), which is the opposite of how the federal income tax brackets work.

Is All Income Subject To FICA Taxes?

FICA applies to earned income: salary, hourly wages, bonuses, commissions, tips, overtime, and anything else your employer reports as wages. Income from rent, most royalties, capital gains, interest, and dividends is not subject to FICA. Neither are unemployment benefits, Social Security benefits, or retirement account withdrawals.

Pre-tax retirement contributions don’t help here. Contributing to your 401(k) lowers your income tax, but FICA is calculated on your wages before the 401(k) deferral comes out. The same is true of a traditional IRA deduction and the standard deduction: both reduce taxable income for income tax, and neither touches FICA.

There are a few ways to lower FICA on wage income. Contributions to a Health Savings Account (HSA) made through your employer’s cafeteria plan come out before FICA; for 2026, the HSA limit is $4,400 for self-only coverage and $8,750 for family coverage. Health Flexible Spending Account (FSA) contributions work the same way, up to $3,400 in 2026, as do dependent care FSA contributions and the employee share of employer health premiums. If you own a business, legitimate business expenses reduce the profit that self-employment tax is calculated on.

Best HSA Providers

Save Taxes Invest For The Future 

An HSA funded through payroll is the one retirement-style account that skips FICA as well as income tax. If your employer’s HSA has high fees, you can still open your own and transfer the balance. Here are the HSA providers we rate highest.

GET STARTED HERE

Who’s exempt. A short list of workers don’t pay FICA on specific income:

  • Students employed by their own school (research assistants, teaching assistants, work-study jobs) while enrolled and regularly attending classes, under the IRS student FICA exception.
  • Ministers who file Form 4361 and receive IRS approval are exempt from self-employment tax on ministerial earnings.
  • Certain nonresident students and scholars on F-1, J-1, M-1, or Q-1 visas, on wages connected to their visa purpose.
  • Some state and local government employees covered by their own public retirement system instead of Social Security.
  • U.S. citizens working abroad for a foreign employer generally don’t pay FICA on that income (they may owe the host country’s equivalent).

If you don’t fit one of those, you can’t opt out. There’s no box on the W-4 or anywhere else that lets a regular employee decline Social Security and Medicare coverage.

No Tax On Tips And Overtime: What It Does And Doesn’t Change

The One Big Beautiful Bill Act created two deductions that get described as “no tax on tips” and “no tax on overtime.” Both are income tax deductions, and both leave FICA exactly where it was.

For tax years 2025 through 2028, workers in occupations the Treasury lists as customarily tipped can deduct up to $25,000 of qualified tips, and hourly workers can deduct the premium portion of overtime pay (the “half” in time-and-a-half) up to $12,500, or $25,000 on a joint return. Both deductions phase out once modified adjusted gross income passes $150,000 ($300,000 joint), and both are available whether or not you itemize. They’re claimed on the new Schedule 1-A.

Payroll tax is a separate system. The IRS’s 2026 Publication 15 (Circular E, the employer payroll tax instructions) says tips are “still generally subject to both the employer share and employee share of social security tax and Medicare tax,” and uses the same language for overtime. Your employer keeps withholding 7.65% on every tipped dollar and every overtime hour, and keeps paying its 7.65% match.

Take a server with $30,000 in hourly wages and $20,000 in reported tips in 2026. The tips deduction removes $20,000 from income before income tax is calculated, which is worth $2,400 in the 12% bracket. FICA is still 7.65% of the full $50,000: $3,825, of which $1,530 is on the tips. The deduction is real money, but “no tax” overstates it, and the tips still need to be reported to the employer (anything over $20 a month) so they count toward your Social Security earnings record and the deduction itself.

How Do I Pay These If I’m Self-Employed?

If you’re self-employed (including a business on the side), you pay your payroll taxes yourself as part of your quarterly estimated taxes, and the total is calculated on Schedule SE when you file. If you run an S corporation, the wages you pay yourself go through regular payroll withholding instead.

The rate is 15.3% (12.4% Social Security plus 2.9% Medicare), but it applies to 92.35% of your net profit, not the whole thing. That adjustment stands in for the employer half that a W-2 worker never sees in wages. You then deduct half of the self-employment tax on Schedule 1, line 15, which lowers your adjusted gross income for income tax purposes (but not the self-employment tax itself).

Here’s the math on $60,000 of net profit in 2026:

  • Net earnings subject to SE tax: $60,000 × 92.35% = $55,410
  • Self-employment tax: $55,410 × 15.3% = $8,477.73
  • Deduction for half of SE tax: $4,238.87 (reduces AGI)

Compare that to the $4,590 the W-2 employee paid on the same $60,000, and the cost of not having an employer match is about $3,900 a year. The Social Security cap works across both kinds of income: if your W-2 wages already reach $184,500, you don’t pay the 12.4% Social Security part on any self-employment income that year, only the 2.9% Medicare part. And the 0.9% Additional Medicare Tax counts wages and self-employment income together against the same $200,000 / $250,000 / $125,000 thresholds.

Two thresholds to know: you owe self-employment tax once net earnings hit $400 for the year, and church employees owe it at $108.28. Estimated payments are due four times a year; here are the 2026 tax due dates.

What FICA Buys You

Social Security tax isn’t money that disappears. You earn credits toward retirement, disability, and survivor benefits: one credit per $1,890 of earnings in 2026, up to four credits a year, and 40 credits (10 years of work) to qualify for retirement benefits. Your benefit is then calculated from your 35 highest-earning years, which is why wages above the $184,500 cap neither pay the tax nor count toward the benefit.

The 2026 maximum benefit for a worker retiring at full retirement age is $4,152 a month, and the average retired worker receives $2,071 a month after the 2.8% cost-of-living adjustment, per the SSA. Medicare tax works the same way: 40 credits gets you premium-free Medicare Part A at 65. If you’re wondering whether to prioritize a 401(k) or Roth IRA on top of that, the answer is yes; Social Security replaces about 40% of pre-retirement income for a median earner, and less for higher earners.

What If I Overpaid FICA?

With one employer, overpaying is rare; payroll software stops the Social Security withholding at $184,500. With two employers it’s common. If you earned $120,000 at your main job and $100,000 at a second job in 2026, each employer withheld 6.2% on its own payroll, so $13,640 in Social Security tax came out on $220,000 of wages. The maximum for the year is $11,439. You claim the $2,201 difference as a credit on Schedule 3 (Form 1040), line 11, and it comes back with your refund. Every major tax filing software does this automatically from your W-2s, and so will a decent accountant.

If a single employer withheld too much, the fix is different: the employer is supposed to correct it, and if it won’t, you file Form 843 with the IRS rather than claiming it on your 1040. The Medicare portion can’t be overpaid in the same way, since it has no cap, but the Additional Medicare Tax reconciles on Form 8959.

FICA Tax FAQ

Can I opt out of FICA?

No, unless you’re in one of the exempt groups above (students working for their school, ministers with an approved Form 4361, certain nonresident visa holders, some public employees with their own pension system). A regular employee can’t decline Social Security and Medicare coverage.

Does a 401(k) contribution reduce FICA?

No. Traditional 401(k) contributions reduce income tax, not FICA. HSA and FSA contributions through your employer’s cafeteria plan reduce both. Here’s how 401(k) contribution limits work for 2026.

I had two jobs and both took out Social Security. Do I get the extra back?

Yes, if your combined wages exceeded $184,500 in 2026. Claim the excess on Schedule 3, line 11, when you file. Your tax software will calculate it from your W-2s.

Do students pay FICA?

Students working for the school they attend, while enrolled and regularly attending classes, don’t. Students working anywhere else do, from the first dollar. A summer job at a restaurant pays full FICA; a research assistantship at your own university usually doesn’t.

Is FICA tax deductible?

Not for employees. Self-employed people deduct half of their self-employment tax on Schedule 1, line 15, which reduces adjusted gross income but not the self-employment tax itself.

Do the “no tax on tips” and “no tax on overtime” rules mean no FICA?

No. They’re income tax deductions (up to $25,000 for tips, $12,500 or $25,000 joint for overtime, 2025 through 2028). Social Security and Medicare tax still come out of every tipped and overtime dollar; see the list of eligible tipped occupations for who can claim the tips deduction.

Final Thoughts

FICA is the simplest tax you pay and the one you have the least control over: 7.65% of every wage dollar, capped for Social Security at $184,500 in 2026, matched by your employer, and doubled if you’re self-employed. The two things worth acting on are the ones most people miss. If you had more than one employer, check Schedule 3, line 11, before you file. And if you’re choosing between retirement accounts, remember that a payroll HSA is the only one that skips FICA as well as income tax. The rest of your tax planning happens on the income tax side.

Editor: Clint Proctor

Reviewed by: Chris Muller

The post What Is FICA Tax And Who Pays It? 2026 Rates And Limits appeared first on The College Investor.

Homeowners are choosing to renovate rather than move



Homeowners are choosing to stay put, limiting opportunities for first mortgages but giving lenders a chance to take advantage of a growing renovation market.

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Nearly 75% of homeowners said they’re focused on staying in their current home and improving it, according to a survey of 2,000 homeowners in the United States conducted by Trex Company. With 55% planning to renovate rather than relocate, demand for home improvement capital will remain strong even if the purchase market slows further.

“We expected people to say they’re staying because they can’t afford to move,” said Jodi Lee, senior vice president of marketing for Trex, in a press release Wednesday. “What we didn’t expect was how many homeowners told us they’re staying because they genuinely love where they live. And that their backyard, specifically, is doing more emotional heavy lifting than any room inside the house.”

Just 8% of homeowners plan to move before renovating first, while about 40% are more interested in staying in their current home and improving it compared to a year ago, the survey found.

Accrued equity among mortgage holders also accelerated to $18 trillion for the first time on record in July, according to a report from Intercontinental Exchange, presenting opportunities particularly for home equity loans and home equity lines of credit. 

Multiple lenders are expecting to take on more borrowers after announcing new home equity products this year. Better Home & Finance partnered with Stripe to launch a home equity card, Gershman Mortgage released a standalone home equity line of credit called 5-Day HELOC and SoFi entered the home equity market by adding HELOCs to its lending platform.

Some lenders also have specific renovation products. CrossCountry Mortgage offers four types of renovation loans: conventional, Federal Housing Administration 203(k), United States Department of Agriculture and Department of Veterans Affairs. Rocket Mortgage and loanDepot provide home improvement financing options as well, with a focus on FHA 203(k) loans in particular.

While there is an opportunity for lenders in the renovation space, it presents risks that don’t exist with traditional mortgages. Lenders are forced to rely on third-party contractors chosen by the borrower and may deal with unpredictable construction variables, such as cost overruns, delays and disputes between homeowners and builders.

The increase in renovations also means less first mortgages as the market moves past the spring and summer homebuying seasons. Pending home sales fell 3.5% week over week to their lowest level in almost three years, Redfin reported Thursday.



His Facebook Marketplace Find Led to a Business, $150K in Sales


Key Takeaways

  • Flodstrom opted out of college to focus on making music and other art.
  • His pill bottle side table went viral on social media and led to a NO LOGO partnership.
  • Now, Flodstrom is leaning into the momentum and brainstorming additional products.

Growing up, Oskar Flodstrom always loved to draw and create. But he didn’t think being an artist was a realistic profession. He considered becoming an engineer, hoping it might give him a creative outlet. 

Image Credit: Courtesy of NO LOGO. Oskar Flodstrom.

“But then I found out what an engineer actually was, and it was kind of sad to me,” Flodstrom, 23 years old and based in Los Angeles, California, tells Entrepreneur

The pandemic interrupted Flodstrom’s senior year of high school. He decided against college; he didn’t have the money for it or think it would help him with his artistic pursuits. Inspired by the U.S. record producer and DJ then known as Kenny Beats, Flodstrom started making music. 

“There is something to be said about being a self-starter and having that courage,” Flodstrom says. “It doesn’t give you the immediate return on investment. People kind of think you’re an idiot for a bit.” 

Teaching swim lessons to pay the bills, making art on the side

Flodstrom taught swim lessons to pay the bills and worked on his art on the side.

One day, with little extra cash to decorate his apartment, he was scrolling Facebook Marketplace for free items. That’s when he stumbled upon a clear, rounded acrylic base — and thought he could use it to craft a piece of furniture. 

Flodstrom didn’t have a car at the time, so he took a bus to pick up the piece and lugged it back to his apartment. 

“ I didn’t touch it for months, honestly,” Flodstrom recalls. “It was just sitting there. I did kind of know I wanted to make it [in the shape of] a pill bottle. I was going to either use wood or something else for the top. I finally just used foam.” 

Bringing the Facebook Marketplace find to life: the pill bottle

He brought the pill bottle piece to life earlier this year. It didn’t cost much. The base from Facebook Marketplace was free, after all, and Flodstrom estimates he spent about $120 all-in for the rest of the materials: foam, paint, paper for the label. Flodstrom thinks his unassuming presence helped, too. 

“The Staples guy was pretty cool,” he says. “I don’t think I come off very presumptuous, so I think sometimes people want to help me, maybe. I got that label for like 12 bucks, printed big. Usually it’s supposed to be $30.”  

Image Credit: Courtesy of NO LOGO

Flodstrom considered putting the pill bottle table in the background of one of his music videos. But then he got the idea to capture the creative process on video and post it on social media, where he goes by Erik Oskr.

Flodstrom had posted videos featuring his work in the past, even selling a chair reminiscent of an avocado for about $500. He’d found the base for free outside, noting a lot of people in LA leave items on the street when they move.

The pill bottle table went viral and led to a collaboration

The pill bottle was an instant hit. Flodstrom’s video went viral this past June and caught the attention of NO LOGO, a company that works with founders and brands to manufacture products without building factories of their own. 

Flodstrom took NO LOGO up on its offer to make a free sample based on his photos and measurements. They agreed to change the material for the lid to make it more stable. The company also helped him set up a Shopify website. 

Image Credit: Courtesy of NO LOGO

When NO LOGO delivered the sample, Flodstrom was in between places, living out of a car he’d purchased. A company representative asked him if he’d do an interview about his creation, and he agreed, not thinking much would come of it.

He still didn’t know how well the pill bottle side table would sell. He hoped it might make enough money for him to get into an apartment. 

A slow start — then 1 million views per minute and 200 sales

With the sample made and ready to sell, Flodstrom began work on more videos to promote the piece on social media.

The process got off to a shaky start. Instagram AI flagged the video because the pill bottle had an “Adderall” label. Flodstrom thought day one would be big, netting at least 10 to 15 sales. Thirty-six hours later, only a couple of sales had trickled in.

“I was kind of panicking because the first couple of videos hadn’t done well,” he recalls. 

Flodstrom decided to get creative again and record a different use case for the pill bottle side table — as a laundry basket. 

“ I made that little video of me using it as a hamper,” Flodstrom says, “and I’ve still never seen Instagram do that, one million views per hour for like 10 hours straight. It was crazy. 200 sales. Still, I don’t think I’ve fully grasped it.” 

Image Credit: Courtesy of NO LOGO

The pill bottle piece grossed $150,000 in sales in 2 weeks

The product grossed $150,000 in sales within two weeks. Sales have remained relatively steady, typically between $1,500 and $4,000 a day, depending on ad push. Of that, NO LOGO takes a low cut to cover manufacturing costs, Flodstrom says. He estimates his margin is about five times larger. 

Now, Flodstrom looks forward to developing more products and scaling his business.

The young entrepreneur hasn’t changed his lifestyle drastically just yet, though at the time of this interview, he was days away from moving into his new place. Flodstrom wants to make sure his recent success isn’t just a flash in the pan. 

“ I don’t really want to be known as the pill bottle guy,” Flodstrom says. “I wanted that to be the start, but I have a bunch of cool ideas. A giant razor blade mirror that’s going to come out soon. A lava lamp out of a Sprite bottle. I just made a bong out of a milk jug.”

Additionally, he’s trying to keep the momentum up on social media, across TikTok, Instagram and YouTube, and take advantage of affiliate opportunities. He also intends to experiment with streaming, which has the potential to drive more revenue. 

Flodstrom doesn’t claim to have everything figured out, but he’s doing his best to build a real business around his art, which he’s never done before. 

“ I don’t feel like an artistic genius by any means,” Flodstrom says. “I still want to prove myself in that realm. So I don’t even know what to say most of the time. It feels like a fantasy. A daydream.”

Key Takeaways

  • Flodstrom opted out of college to focus on making music and other art.
  • His pill bottle side table went viral on social media and led to a NO LOGO partnership.
  • Now, Flodstrom is leaning into the momentum and brainstorming additional products.

Growing up, Oskar Flodstrom always loved to draw and create. But he didn’t think being an artist was a realistic profession. He considered becoming an engineer, hoping it might give him a creative outlet. 

Image Credit: Courtesy of NO LOGO. Oskar Flodstrom.

“But then I found out what an engineer actually was, and it was kind of sad to me,” Flodstrom, 23 years old and based in Los Angeles, California, tells Entrepreneur

The pandemic interrupted Flodstrom’s senior year of high school. He decided against college; he didn’t have the money for it or think it would help him with his artistic pursuits. Inspired by the U.S. record producer and DJ then known as Kenny Beats, Flodstrom started making music. 

News Roundup: Bilt Expands, Priority Pass Goes Beyond Lounges, United Adds Live Football & More


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News Roundup

It’s time for another look at some interesting stories from around the web. Bilt is expanding its housing platform with a new partnership and acquisition, Priority Pass is looking well beyond airport lounges, and United is adding live football to Starlink-equipped flights. Plus, Marriott has a new Ritz-Carlton all-inclusive resort in the works, and the debate over American Airlines’ strategy continues.

 

Bilt Partners with Collective Residential and Acquires Livly to Accelerate Its Neighborhood Hospitality Platform

Bilt, the hospitality platform for housing, today announced a partnership with Collective Residential and the acquisition of Livly’s technology platform. The acquisition brings together Bilt’s existing housing platform that creates a unified experience from prospect through renewal with Livly’s smart-building capabilities, creating a more connected platform for multifamily owners, operators, property teams, and residents. Bilt is partnering with Collective Residential to operate their communities’ resident experience through the Bilt platform, further expanding Bilt’s network.
➡️ Read more at Bilt

 

Priority Pass Expands Beyond Lounges With Fast Track, a New App, and Luxury Airport Experiences

Priority Pass is pushing well past its origins as a lounge-access program, with expanded fast track security at airports around the world, a redesigned app, and a high-end tier called Priority Pass Private. The company announced its intentions September 15 and sits inside a broader 5-year, £500 million ($676.7 million) investment plan from parent company Collinson.
➡️ Read more at Upgraded Points

 

United Teams Up with DISH to Broadcast Professional and College Football Games Live on Starlink-Enabled Seatback Screens

United Airlines customers won’t miss a play this football season, thanks to a new agreement between the airline and DISH. Starting this week, travelers can catch live professional and college football games right on their Starlink-enabled seatback screen.
➡️ Read press release

 

Marriott Will Open Ritz-Carlton, Kemer, All-Inclusive in Türkiye in 2028

Marriott International, Inc. today announced it has signed an agreement with Özak GYO to introduce its first luxury, all-inclusive resort in the Europe, Middle East & Africa region. Situated in Kemer within the Antalya region, The Ritz-Carlton, Kemer, All-Inclusive is set to deliver legendary service and an elegant aesthetic, along with an immersive resort experience in one of Türkiye’s most coveted coastal destinations.
➡️ Read press release

 

Actually, American Airlines’ Pilots Union Is Right: Sorry, View From The Wing

“Here in the blogosphere, we all have our opinions on the failures of American Airlines’ management, and what the solution is for the airline to improve its financial performance. I’ve certainly been vocal about my take. However, in this post I’d like to focus on something different — not on what American management is saying, or what union leaders are saying, but instead, on what a blogger is saying about what a union leader is saying. Hopefully this doesn’t lead to a blogger responding to a blogger responding to a union leader…”
➡️ Read more at OMAAT

 

 

Guru’s Wrap-up

There are a few interesting developments here, especially Priority Pass expanding beyond traditional lounge access and United bringing live football to seatback screens. Bilt’s continued push beyond rewards and payments is also worth watching as it builds out a broader platform around housing and neighborhood services.

Use the social media buttons below to share this article. Your support and engagement is always greatly appreciated.



GQRE vs HAUZ: Global Real Estate ETF Showdown


Real estate investment trusts (REITs) can serve as a valuable diversifier for income-seeking investors.

The Northern Trust Global Quality Real Estate ETF (GQRE +0.48%) and the Xtrackers International Real Estate ETF (HAUZ +0.65%) offer different geographic scopes: one provides a broad global footprint that includes the American market, while the other specifically targets developed and emerging markets outside the United States.

Here’s how the two stack up on the most important factors.

Snapshot (cost & size)

Metric HAUZ GQRE
Issuer Xtrackers FlexShares
Share price (as of Sept. 17, 2026) $21.89 $61.67
Expense ratio 0.10% 0.45%
1-yr return (as of Sept. 17, 2026) -6.10% 4.69%
Dividend yield 3.62% 4.34%
Beta (5Y monthly) 0.98 0.92
Assets under management (AUM) $1.06 billion $412.6 million

Beta measures price volatility relative to the S&P 500; beta is calculated from monthly returns over the available fund history (up to five years). The 1-yr return represents total return over the trailing 12 months. Dividend yield is the trailing-12-month distribution yield.

Cost is a major differentiator here, as HAUZ offers a considerably more affordable expense ratio. For every $10,000 invested, investors can expect to pay $10 per year in fees for HAUZ compared to $45 per year with GQRE. For those with large account balances, that can add up quickly.

That said, GQRE has the advantage on income with a meaningfully higher dividend yield than HAUZ, which can help claw back some of those fees.

Performance & risk comparison

Metric HAUZ GQRE
Max drawdown (5 yr) -34.6% -35.1%
Growth of $1,000 over 5 years (total return) $900 $1,050

What’s inside

GQRE holds 175 stocks, and its largest positions include Prologis, Welltower, and Equinix. The fund was launched in 2013 and has paid $2.73 per share in dividends over the trailing 12 months.

HAUZ offers a broader reach with 448 holdings, and its top holdings include Goodman Group, Mitsubishi Estate, and Mitsui Fudosan. It was also launched in 2013 and has paid $0.82 per share in dividends over the trailing 12 months.

For more guidance on ETF investing, check out the full guide at this link.

Which looks like the better buy

HAUZ and GQRE both offer diversified exposure to the real estate industry, but their differences in scope and focus can impact your bottom line.

HAUZ covers international markets outside of the U.S., with exposure primarily to Japan (22% of assets), Australia (12%), and Hong Kong (9%). While GQRE also includes international stocks, 64% of its portfolio is devoted to American companies.

Performance is another factor to consider. GQRE has outperformed HAUZ in both one- and five-year total returns, but with similar betas and max drawdowns, the two funds offer similar risk profiles.

GQRE & HAUZ: Performance Comparison

Key Financial Metrics

Northern Trust Global Quality Real Estate ETF Stock Quote

GQRE Northern Trust Global Quality Real Estate ETF

$61.63

+0.48% (+$0.30)

52wk Range

$58.11 – $67.49

Dividend & Yield

$2.73 (4.46%)

Dbx ETF Trust - Xtrackers International Real Estate ETF Stock Quote

HAUZ Dbx ETF Trust – Xtrackers International Real Estate ETF

$21.85

+0.65% (+$0.14)

52wk Range

$21.62 – $25.73

Dividend & Yield

$0.82 (3.76%)

GQRE also offers a higher dividend yield, which can appeal to investors seeking passive dividend income from their real estate investment. That additional growth and income come at a cost, however, as GQRE also charges more than four times as much in fees as HAUZ.

The right choice for you will depend on your goals. GQRE has been the stronger performer in recent years, and it also primarily focuses on U.S. stocks with some additional international exposure. HAUZ offers greater exposure to international stocks with a lower fee, but its performance has been sluggish.

Why Investing Superstar Saurabh Mukherjea Failed ??



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Saurabh Mukherjea was once considered one of India’s most respected investing voices. But what went wrong with his Coffee Can Investing strategy and Marcellus Investment Managers?

In this video, we break down Marcellus’ rise and fall, its underperformance, expensive valuations, broken moats, key portfolio mistakes, backtested returns vs real-world performance, and the changing Indian market.

Most importantly, we look at the investing lessons behind Saurabh Mukherjea’s own admission: “We failed.”

This is not about calling anyone a fraud or declaring a strategy dead. It is about understanding how even a good investing philosophy can fail when valuation, timing, competition and changing market conditions work against it.

Topics covered: Saurabh Mukherjea, Marcellus Investment Managers, Coffee Can Investing, PMS, Consistent Compounders Portfolio, Relaxo, Asian Paints, Bajaj Finance, Little Champs, valuation mistakes, quality investing, stock market investing.

#SaurabhMukherjea #Marcellus #CoffeeCanInvesting #StockMarket #Investing #IndianStockMarket #PMS #ValueInvesting

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7 Real Estate Investments to Capitalize on “the Silver Tsunami” as America Ages


A popular statistic thrown around over the last decade noted that 10,000 Americans turned 65 every single day. From 2025 to 2027, however, that number is projected to peak at 11,200 new seniors every day. The “silver tsunami” is building, and it will leave plenty of change in its wake as it crests and crashes. 

So how can we as real estate investors look ahead and invest accordingly—even if we can only invest small amounts at a time? 

1. Assisted Living Facilities

Plenty of seniors will need assisted living care. And there aren’t enough facilities currently catering to them. 

Matthews.com reports that occupancy at assisted living facilities has increased by roughly 2% a year for each of the last four years. In secondary markets, that’s put occupancy rates at 90%, with many primary markets higher still. 

In the co-investing club that I invest through, we just vetted and went in on an assisted living facility deal. It’s with a mom-and-pop operator in Sonoma County serving higher-end clients, and our investment was in an expansion to their third campus in the area. They plan to refinance in Year 2 to return our investment capital, but we’ll continue collecting distributions for the full hold period. 

Unlike a typical passive real estate investment, this is a hybrid that includes both the property and the business. The numbers on these deals are just staggering: 34% projected annualized returns (largely because of the early return of capital) and 13% distribution yields starting after the first year. 

And no, you don’t need the typical $50,000 to $100,000 required to invest in these. In our club, members can invest with $2,500 or more and get the full cash flow, appreciation, and tax benefits. We collectively invest $400,000 to $800,000 (so we meet the $100K minimum), but because so many of us go in these together, each member can invest small amounts. 

2. Active Adult Communities

A more traditional real estate investment, these communities generally serve healthy adults over 55. They enjoy some huge benefits, however.

First, the demographic shift covered above: America is aging fast, and many older adults want to live in communities catering specifically to their needs and population. 

Second, these properties are “stickier” than other multifamily properties. Once older adults move in, they rarely move out again. 

They also tend to be recession-resilient. Most seniors have largely de-risked their portfolios, living on a combination of pensions, bond interest, and annuities, with a relatively small allocation in stocks. 

Finally, these communities charge premium rents because they cater to a niche clientele.

While our co-investing club hasn’t invested in one of these yet, they’re on our radar. 

3. Age-in-Place Rentals

Many seniors prefer to move into a single-family “forever home” with one-story living and a few safety and convenience modifications. But not all of them buy. 

“Investors can earn a high cash-on-cash return on dated ranch homes built decades ago in established neighborhoods,” explains full-time investor Austin Glanzer of 717 Home Buyers. “Many already have the basic layout older buyers want, and a few strategic renovations like adding handrails, removing tubs, improving lighting, and creating easier entrances can make them stand out to seniors.”

And just think about the average tenancy you’ll enjoy as a landlord for “forever homes.”

4. Modular and Manufactured Home Installations

Of course, many forever home seekers do want to buy. There’s plenty of money to be made in serving them. 

I should know. Our co-investing club partnered with a land investor whose strategy includes buying land parcels and installing single-story manufactured homes on them. He sells them through Realtors to first-time homebuyers and downsizing seniors. 

Get this: In the region where he operates, these homes sell for literally half (around $230,000) the average local home price ($460,000). No matter the economy, there will always be demand for half-price homes, making it a recession-resilient investment. 

The projected annualized return on that partnership is 18%. 

5. Multigeneration-Friendly Homes

Over the last decade, we’ve seen increasing demand across the country for homes with multiple living spaces for aging parents and in-laws. 

“That includes duplexes, homes with in-law suites and ADUs, and other homes with two legitimate living areas,” notes Realtor and title expert Lesley Hurst with Penn Charter Abstract. “Families are increasingly looking for alternatives to traditional senior living, and versatility is becoming a very valuable feature.”

Whether you buy rentals, flip houses, or invest passively through private partnerships, there’s plenty of opportunity here to capitalize on the silver tsunami. 

6. Short-Term Rentals Catering to Retirees

Plenty of tourism destinations specifically target retirees. Consider buying a short-term rental property in a retiree-friendly destination and updating, decorating, and marketing it to older visitors. 

Bear in mind that, according to SmartAsset, adults over 55 own 73% of the wealth in this country, with most concentrated among the baby boomers. In other words, the average senior has far more money and time to spend on travel than the average American. 

7. Tax-Abated Affordable Housing 

Of course, not every baby boomer is a multimillionaire. Many live on a fixed income with a pinched budget. In fact, 44% of seniors live on Social Security alone, with many living on less than $2,000 a month. 

They rarely move, they don’t make much noise, and they usually don’t deal drugs. And with their guaranteed income from Social Security, they prioritize paying their rent on time so they don’t end up under a bridge in their golden years. 

As an alternative route from the more posh active adult communities, consider investing at the opposite end of the spectrum in income-restricted affordable housing.

It works like this: A real estate operator partners with a nonprofit to set aside some or all of the units for affordable housing, restricted to residents earning under a certain percentage of the area median income. In exchange, they get a partial or even full property tax abatement. 

That creates an instant leap in net operating income—even after accounting for any discount on the rent. Beyond the better cash flow, these units have higher demand and usually a waiting list because of the below-market rents. 

We’ve invested in several of these in my co-investing club, and they’ve all performed well. Even in recessions, demand and occupancy stay high at these units. 

Again, you don’t have to buy any of these properties directly. Invest $2,500 to $5,000 at a time if you invest passively through a co-investing club. I do this every month as a form of dollar-cost averaging my real estate investments