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How to Track Your Brand’s AI Visiblity in 2026 


Opinions expressed by Entrepreneur contributors are their own.

Key Takeaways

  • Track citations, mentions, and recommendations as three separate metrics — lumping them together lets you celebrate movement that never turns into revenue, because being visible in an AI answer and being recommended by it are not the same thing.
  • Platforms like Peec, Semrush, and Ahrefs are useful monitoring infrastructure but not ground truth; the strongest setup is hybrid — automated tracking for broad patterns paired with monthly manual checks across ChatGPT, Claude and Gemini on the prompts that actually drive pipeline.

According to a recent report, 94% of 250 surveyed enterprise C-level executives plan to ramp up spending on AI visibility efforts in 2026. However, while almost all executives agree that generative engine optimization had a positive impact on their business in the previous year, a HubSpot study showed that 32.5% of marketers have no clue how to monitor AI citations — let alone measure their impact.

Unlike traditional search optimization, tracking a brand’s AI visibility isn’t as easy as opening Search Console. For many businesses, it’s not even as easy as signing up for an Ahrefs subscription — although there are already similarly designed products available. The truth is that the most effective AI visibility tracking requires a layered approach. Here’s the system I’ve been running since the start of 2026.

1. Get clear on what you’re actually tracking

Before you touch a single tool, decide what success looks like. In my experience, most founders lump together several very different signals and then wonder why their reporting tells them nothing useful.

The first is citations. A citation is when an AI engine links to your website or clearly uses your page as a source inside its answer. It is the closest thing AI visibility has to a traditional SEO signal, which is why so many teams start there.

The second is mentions. A mention is when your brand name appears inside the response, whether or not the AI links back to you. Mentions matter because they show your brand is part of the model’s vocabulary on a topic. But mentions can also flatter you. A brand can be mentioned as a passing example and still lose the commercial intent of the query.

That is why I treat recommendations as a third and separate metric. This is the question that matters most: When someone asks for the best option, does the AI actually suggest your product, company or service, or does it just acknowledge that you exist? As I wrote in my previous Entrepreneur piece on how AI recommends local businesses, being visible and being recommended are not the same thing.

If you only track citations, you can end up celebrating movement that never turns into revenue. Track citations, mentions and recommendations separately, or your reporting will blur the thing you actually care about.

2. Build a prompt library that sounds like a real customer

Nothing in AI visibility works without a serious prompt library filled with the questions a real buyer would ask to discover a brand like yours.

I always start manually. Before I ask any AI tool for help, I write the first 10 to 20 prompts myself. That matters because you already know the language your customers use, the objections they have and the competitors they compare you against. Start with the obvious commercial prompts, then expand into comparison queries, pain-point queries, and local variations.

Good prompt libraries also need specifics. Add city names where geography matters. Add competitor names where comparison matters. Add budget, company size, use case or industry where those filters would realistically shape the answer. OpenAI’s own data shows how conversational ChatGPT usage has become, which means generic one-line prompts often miss how people actually search.

Once you have that manual base, use Claude or ChatGPT to generate variants and cluster them by intent.

It’s better to have 50 good prompts than 300 bloated ones. Too few prompts and you miss the long tail. Too many, and you start tracking noise instead of buying intent.

3. Use platforms for scale, but understand their limits

A growing number of tools now cover AI visibility directly, including Peec, Semrush, Ahrefs and DataForSEO. What makes them useful is not just that they collect data. It is that they make the data operational.

A good platform can track multiple engines at once, automate daily checks, visualize trend changes, generate reports for your team and often let you set a location. Some also suggest new prompts to monitor, identify competitors you had not considered and surface content gaps that may be hurting your visibility. Once you spend the time setting them up properly, the maintenance burden is relatively low.

But there is a big catch. A lot of this tracking still depends on search-enabled environments, model snapshots or vendor-specific ways of querying the models. 

That matters because the answer a user gets from a live AI session can look very different depending on whether web search is active, what context is available and how the system decides to compose the response. In other words, platform data can be directionally useful without being a perfect reflection of what every real user sees.

This is where teams get overconfident. They subscribe to a dashboard, see a neat visibility chart and assume they now understand the market. They do not. They understand one layer of it.

That does not make the tools useless. It just means you should treat them as monitoring infrastructure, not ground truth. For a useful overview of how these products fit together, this guide on measuring AI visibility in 2026 is a solid reference point.

4. Keep a manual tracking layer for the prompts that matter most

The most labor-intensive part of AI visibility tracking is also the most revealing. Once a month, I like to take the most commercially important prompts from my library and run them manually across ChatGPT, Claude and Gemini in fresh chats.

The point of doing this is control. You can test the exact prompt phrasing, add the location directly into the query when geography matters and compare outputs side by side. You also get the full richness of the response instead of a summarized score inside a platform dashboard.

From there, I save the responses and use a high-reasoning model to analyze them. I want a clean breakdown of how often my brand was cited, how often it was mentioned, whether it was actively recommended, how prominently competitors appeared and what patterns keep repeating across answers. You can also use this layer to ask for hypotheses about why certain competitors keep outperforming you on specific prompts.

This approach takes more effort, but it gives you something automated tools often flatten: context. You see not just whether your brand showed up, but how it showed up and what narrative surrounded it.

In practice, the best setup is usually hybrid. Use a platform subscription to monitor broader patterns, and use manual checks on the prompts that actually matter to your pipeline.

5. Measure business impact, not just AI visibility

Visibility is interesting. Impact is what pays for the work.

The most obvious place to start is Google Analytics. Track identifiable AI referral traffic where possible and monitor how those visitors behave compared with other channels. That still will not show you the full picture, because some people will discover your brand through an AI answer and come back later through a branded search, direct visit or referral.

That is why I also like simple operational fixes. Add “AI assistant” as an answer option to your “How did you hear about us?” field. If your business uses sales calls, train the team to ask whether the lead first heard about you through ChatGPT, Claude, Gemini or another AI tool. It sounds basic, but this kind of qualitative data becomes surprisingly valuable once patterns start repeating.

Watch for indirect signals too. When your recommendation rate improves on important prompts, do branded search, demo requests and direct traffic rise soon after? If your visibility numbers look better but none of those downstream indicators move, something in the chain is broken.

Key Takeaways

  • Track citations, mentions, and recommendations as three separate metrics — lumping them together lets you celebrate movement that never turns into revenue, because being visible in an AI answer and being recommended by it are not the same thing.
  • Platforms like Peec, Semrush, and Ahrefs are useful monitoring infrastructure but not ground truth; the strongest setup is hybrid — automated tracking for broad patterns paired with monthly manual checks across ChatGPT, Claude and Gemini on the prompts that actually drive pipeline.

According to a recent report, 94% of 250 surveyed enterprise C-level executives plan to ramp up spending on AI visibility efforts in 2026. However, while almost all executives agree that generative engine optimization had a positive impact on their business in the previous year, a HubSpot study showed that 32.5% of marketers have no clue how to monitor AI citations — let alone measure their impact.

Unlike traditional search optimization, tracking a brand’s AI visibility isn’t as easy as opening Search Console. For many businesses, it’s not even as easy as signing up for an Ahrefs subscription — although there are already similarly designed products available. The truth is that the most effective AI visibility tracking requires a layered approach. Here’s the system I’ve been running since the start of 2026.

1. Get clear on what you’re actually tracking

Before you touch a single tool, decide what success looks like. In my experience, most founders lump together several very different signals and then wonder why their reporting tells them nothing useful.

Crumbl CEO says he shuts shop on Sundays and has game nights with his 7 kids for work-life balance


When Crumbl first opened its doors in northern Utah in 2017, cofounders Jason McGowan and Sawyer Hemsley had a simple goal: create the perfect chocolate chip cookie. 

Nearly a decade later, that experiment has grown into a cookie empire generating more than $1 billion in annual revenue, with nearly 1,100 locations and more than 29,000 employees. But according to McGowan, who serves as Crumbl’s CEO, building a company of that scale isn’t always so sweet.

In the early days, the two cousins spent countless early mornings mixing cookie dough, late nights scrubbing kitchens, and weekends wondering whether the business would survive another week. Those years of nonstop hustle ultimately shaped how McGowan now thinks about leadership—and why he believes knowing when to step away is just as important as knowing how to build.

“[At Crumbl], we don’t open on Sundays. Not just for religious purposes, but for time to reset,” McGowan, who is Mormon, told Fortune. “Everyone thinks that life is just go, go, go…[but] for me, success isn’t only about building the biggest company—it’s also about creating meaningful moments with those who matter most.”

For McGowan, that means being fully present—whether he’s at home or at work. As a father of seven, he puts his email away during family moments, whether he’s cheering from the sidelines at a soccer game or gathering around the table for a game of Catan.

The same applies when he has his CEO hat on. When he’s visiting a franchise location or meeting with employees, McGowan said he gives those conversations his full attention rather than allowing distractions to pull him away.

Courtesy of Crumbl

“Work-life balance is extremely important,” McGowan said. “Being with your families and being present is really important. It is really hard to perfectly balance. I almost don’t even like that word.”

Crumbl isn’t the only major company to close on Sundays. Chick-fil-A and Hobby Lobby have long done the same, citing their founders’ Christian beliefs and the importance of giving employees time to worship, rest, and be with family. But McGowan’s philosophy also comes as the broader conversation around work is shifting. As more employees push for greater flexibility, and even four-day workweeks, the idea that success requires constant hustle is increasingly being challenged.

From eighth-grade dropout to to building a billion-dollar cookie empire

McGowan grew up in Alberta, Canada, to a father who worked as a social worker and a mother employed at a bank. After the eighth grade, though, McGowan dropped out of school and entered the workforce.

“I wanted to actually own a restaurant one day,” he said. “I’d worked at a steakhouse when I was young, and I was managing the kitchen portion of the steakhouse when I was just 16.”

After moving to Utah in 2003, McGowan spent six months sleeping on friends’ floors while teaching himself web development. He went on to cofound several technology startups, including a social network for students at Brigham Young University and a platform for discovering local events. From 2015 to 2017, he served as Ancestry’s director of mobile product before teaming up with Hemsley to launch Crumbl.

Today, the chain is known for its oversized cookies and eyebrow-raising weekly flavor lineup, ranging in recent weeks from “Flamin’ Lime Crunch” and “Wild Cherry Blue Razz Slushy” to “Root Beer Float” and “Hawaiian Coconut.”

Looking back, McGowan said too many aspiring founders become consumed with the idea of building a business instead of solving a problem for customers.

“I love building things,” he said. “Whether it’s the world’s best cookie or a piece of technology that serves somebody else. The joy of building something that makes somebody else smile—that’s what drives me.”

In May of this year, McGowan announced that he and Hemsley are in the process of transitioning away from Crumbl as they find new leadership to take the company “to the next level.” It was reported early last year that Crumbl was exploring a sale that would have valued the company at nearly $2 billion.

Crumbl CEO’s advice for Gen Z: Never stop learning—nor lose the human touch

Running a dessert company has become more complicated in recent years, from the rise of GLP-1 weight-loss drugs to AI reshaping how businesses market, hire, and serve customers.

For McGowan, those shifts are exactly why curiosity matters more than ever.

“The future has always been unpredictable,” McGowan said. “I will always tell my kids, never be afraid to learn new things, and never be afraid to just constantly be learning. It doesn’t matter what age you are, and who you are. Never be afraid to continue to learn and to grow.”

That mindset is especially important for Gen Z entering a labor market being transformed by AI. While technology will continue to reshape the workplace, he said the fundamentals of creating value for other people won’t change.

“We’ve got to remember the importance of technology and helping and serving people,” he said. “I think sometimes that can get lost in translation, and that’s something that’s really important—never underestimate the power of human touch.”

Those principles—embracing lifelong learning while staying focused on serving others—will outlast any technological disruption, McGowan added.

“If you’re not afraid to learn, and you’re not afraid to understand the importance of building something for somebody else and creating value in the world, you’re going to be just fine.”



Howard University Readmits 200 Of 502 Unenrolled Freshmen After Backlash


Key Points

  • Howard unenrolled 502 incoming freshmen on July 22 (roughly one in five of its incoming class) for missing a July 10 deadline, three weeks before classes start.
  • However, many families said this was done in error, and started providing receipts.
  • More than 200 have since been readmitted, a roughly 40% reversal of Howard’s own decisions. About 300 students are still out.

Howard University unenrolled 502 incoming freshmen on July 22, weeks before move-in. It has since readmitted more than 200 of them — a roughly 40% reversal of its own decisions. That number alone tells you the university got this wrong. These are families who had already committed to a school where the cost of attendance runs past $66,000 a year.

The handling of this entire saga was worse than the decision. Students learned by email that they had lost seats they had spent years earning. Families could not get through by phone. The deadline Howard enforced does not appear on its public-facing pages, and the university’s explanation has changed five times in nine days. For most families, paying the college bill is already the most confusing part of the process without a school moving the target.

There is also a second thing that is true at the same time, and it matters for every family reading this: some of these students did miss real requirements, and checking your student account is your job. Knowing how to read your financial aid award letter (and what it does and doesn’t guarantee) is part of that. Both things belong in this story.

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What Howard University Got Wrong

The reversal rate. Howard removed 502 students, then restored more than 200 after review, interim president Wayne A. I. Frederick told the Associated Press. An institution that has to undo 40% of an action did not do enough review before taking it. Rutgers higher education professor Marybeth Gasman made the same point to theGrio: individual reviews should have come before mass notification, not after. 

The denial. In that same AP interview, Frederick said, “There were no issues as far as what we communicated,” and, “I think Howard adhered to its policies or procedures.” Two days later he issued a written apology. His own SVP of enrollment management, Keyana Scales, had already told WJLA that many students “have actually submitted the information or attempted to satisfy our requirements” and that Howard needed to “double down on resources.”

The moving target. Missed deadlines, then insufficient staffing, then retention rates, then nothing went wrong, then a sincere apology. Those are five different accounts of the same event and none of them help a family trying to work out what they actually owe and by when.

The undisclosed criterion. Howard’s July 23 statement cited only financial grounds, the category families would have been watching after reviewing their aid package. Frederick later told the AP that some students were removed “because of unreported immunizations”, a non-financial reason the university’s original public statement never mentioned.

The Deadlines That Just Don’t Add Up

Howard says it communicated deadlines from March through July by email, video, and orientation sessions. That may be entirely true. But a family trying to verify their status on Howard’s website would have found different dates than the one that cost 502 students their seats.

Most schools publish when tuition is actually due in one place, and families are told to rely on it.

  • Howard’s Important Deadlines page lists one fall payment date: August 3, 2026. It draws no distinction between incoming and returning students.
  • The fall payment plan (which Howard listed as an acceptable way to comply) opened June 15 with a first installment due July 15, a date confirmed in the 2026–27 Student Financial Calendar.
  • Families report being told to pay 50% of the balance by July 10. That requirement does not appear on Howard’s bursar pages, payment FAQs, or official notice of charges. The only 50% rule Howard publishes covers third-party sponsors and is due November 30.
  • Frederick’s statement refers to a “good-faith tuition payment” and “additional time beyond the original deadline.” Neither term is defined, and neither date is given.

Federal rules add another wrinkle. Under 34 CFR 668.164, a school cannot disburse federal aid more than 10 days before classes begin — August 7 for Howard’s August 17 start. Students relying on Pell, Direct Loans, or Parent PLUS could not have had that money posted in mid-July, because federal loans disburse on a schedule no family can accelerate.

Then there is the document. A slide posted to TikTok around July 26, presented as an internal Howard “de-enrollment strategy,” said the university’s goal was 2,400 first-time students and that it was “over by 300+.” 

@scholarshipcollegemama #HowardUniversity #ThePurge #enrollment #admissions #hbcu ♬ original sound – Scholarship College Mama ™️

The College Investor has not authenticated the slide, and Howard did not respond to our request for comment. 

The Part Families Need To Own

None of the above removes a student’s responsibility, and pretending otherwise would not help anyone reading this.

Howard’s requirements were not unusual. Nearly every college in the country requires proof of immunization, a housing deposit, course registration, and a settled or documented balance before you move in, alongside paying the mandatory fees that catch families off guard every fall. A student who never submitted immunization records did miss something real.

The problem is what Howard published as a requirement, what it did about unmet deadlines, and how little warning it gave — not that it asked. Frederick said the majority of admitted students completed the requirements on time, and the data supports that.

Colleges unenroll students every year. It’s a normal part of the college admissions process, sadly. But it’s usually dozens of students max – not hundreds. And the messaging and deadlines for unenrollment are crystal clear. 

Key Takeaways For All College-Bound Families

Log into your student account weekly between June and the first week of class. Do not assume aid is applied because you were awarded it: awarded and disbursed are different, and disbursement cannot happen more than 10 days before classes start.

Read every email from the bursar, financial aid, admissions, and student health. Requirements come from separate offices that often do not talk to each other, and each carries its own deadline.

If you are waiting on an outside scholarship, VA benefits, or a late loan, tell the bursar in writing and ask for written confirmation that your account is in good standing. Save the reply.

Ask one specific question: does documentation of pending aid satisfy your enrollment requirement, or do you need money posted? At Howard, families believed the answer was documentation. Hundreds found out otherwise. If the answer is money, know your gap-filling options before the deadline, not the week of.

Check the health and immunization portal separately. It is the single most commonly missed item, it has nothing to do with money, and it is the one requirement no aid appeal can solve for you.

Where Things Stand For The Remaining Howard Students

Roughly 300 students remain unenrolled. Howard says its review of all 502 cases is complete, final notifications are going out, and it is exploring deferred enrollment in a future term for those not restored.

Other schools have moved faster than Howard has. New York Governor Kathy Hochul directed SUNY and CUNY to open expedited fall 2026 admissions to displaced Howard students, with guaranteed admission for New York residents and expedited review for everyone else. Participating SUNY campuses include Albany, Binghamton, Buffalo, Buffalo State, New Paltz, Oneonta, and Stony Brook, with more reviewing capacity; applications run through suny.edu/howard. CUNY is accepting expedited applications system-wide.

Both systems are offering an $800 credit to offset the nonrefundable enrollment deposit students had already paid Howard, which confirms something Howard has not addressed publicly: unenrolled students did not get their deposits back.

The University of the District of Columbia extended its enrollment deadline to August 7 for affected students, and community college remains an option for anyone who needs to start on time somewhere. Any student taking one of these paths should confirm how their aid transfers before committing.

Howard has not released a breakdown of the 502 by cause, has not said how many were removed over immunizations rather than money, and has not addressed whether the incoming class was above an enrollment target. It did not respond to The College Investor’s request for comment.

This is Howard’s second consecutive summer of billing failures. In July 2025, roughly 1,000 students received surprise balance notices after a financial system transition, the kind of dispute that can follow a student long after they leave school. The previous university president stepped down weeks later, and Frederick returned as interim the next day.

Classes begin August 17. Whether Howards reputation improves or declines will be seen.

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The post Howard University Readmits 200 Of 502 Unenrolled Freshmen After Backlash appeared first on The College Investor.

Status Match, Double Cashback, and Experiences


August Bilt Rent Day

The Bilt Rent Day offers for August 1, 2026 have officially been announced, and the featured offer is for ALL Accor. Bilt is offering a status match but no transfer bonus. You also get the usual Bilt Rent Day game, double points, and exclusive dining experiences.

If you don’t have a Bilt account yet, sign up now. Here are all the details of this month’s Bilt Rent Day.

Accor Status Match

The headline for this Bilt Rent Day is a status match to ALL Accor. The bonus is based on your Bilt status as of August 1st (3:2 transfer ratio):

  • Blue or Silver Bilt status: Match to Accor Silver status if you transfer at least 5,000 Bilt points to Accor
  • Gold Bilt status: Match to Accor Gold status if you transfer at least 5,000 Bilt points to Accor
  • Platinum Bilt status: Match to Accor Platinum status if you transfer at least 15,000 Bilt points to Accor

ALL Accor status is valid through December 31, 2027.

June Bilt Rent Day

Earn Double Points

Bilt members earn double points with your Bilt card from August 1 at midnight EDT until August 2 at 2:59 a.m. EDT. This promotion only applies to non-housing purchases and limited to 1,000 bonus points.

That means that on Bilt Rent Day, you will earn:

  • Bilt Blue Card: 2x points on everyday purchases, up to 1,000 bonus points
  • Bilt Obsidian Card: 6x points on your selected category of dining or groceries, 4x points on trave, and 2x points on other everyday purchases, up to 1,000 bonus points
  • Bilt Palladium Card: 4x points on everyday purchases, up to 1,000 bonus points

“Rent Free” Game

Members can play the game in the Bilt app to compete for a chance to have their rent paid (up to $2,500). In addition to the top 10 winners receiving free rent, hundreds of others can win bonus Bilt points. You can play the game between July 27 and August 1, 2026.

Bilt Neighborhood Experiences

  • Exclusive Dining: Bilt is offering curated tasting menus at 36 restaurants in Arlington, VA; Boston, MA; Fort Lauderdale, FL; Jersey City, NJ; Miami, FL; New York City, NY; and Washington, D.C.
  • Bilt Neighborhood Cafe Food Truck: Bilt members can stop by the food truck at Bilt’s York City headquarters at 837 Washington St. on August 1. between 11 a.m. and 6 p.m. EDT for a complimentary meatballs or roasted beets with focaccia, whipped ricotta and tomato sugo from Rosemary’s while supplies last.
  • Complimentary Fitness: On August 1, members can book free classes at SoulCycle and Barry’s studios nationwide.
  • Neighborhood Comedy: Book tickets to comedy shows at 16 different venues, with prices starting at 2,000 points or $30.

Bilt Rent Day history

History of Previous Transfer Bonuses or Offers

Transfer bonuses or a rare status match are the most valuable perks of Bilt Rent Day. Here you can check previous offers and get an idea of of what these offers may look like.

  • August 2026: ALL Accor, status match.
  • July 2026: Hilton, up to 200% transfer bonus.
  • June 2026: TAP, up to 125% transfer bonus.
  • May 2026: Avios, up to 100% transfer bonus.
  • April 2026: Wyndham Rewards, up to 125% transfer bonus.
  • March 2026: Japan Airlines, up to 125% transfer bonus.
  • February 2026: Accor Live Limitless, up to 125% transfer bonus.
  • December 2025: British Airways, Iberia and Aer Lingus, up to 100% transfer bonus
  • November 2025: Etihad Guest, up to 100% transfer bonus
  • September 2025: Virgin Red, up to 100% transfer bonus
  • August 2025: Avianca Lifemiles, up to 100% transfer bonus
  • June 2025: Accor Live Limitless, up to 200% transfer bonus
  • May 2025: Southwest Rapid Rewards, up to 100% transfer bonus
  • April 2025: British Airways, Iberia and Aer Lingus, up to 100% transfer bonus
  • March 2025: Hilton Honors, up to 200% transfer bonus
  • February 2025: Avianca Lifemiles, up to 100% transfer bonus
  • November 2024: British Airways, up to 100% transfer bonus
  • September 2024: Avianca Lifemiles up to 50% and Virgin Red up to 100% transfer bonus
  • February 2024: Air Canada Aeroplan, up to 75% transfer bonus
  • November 2023:  Emirates Skywards, up to 100% transfer bonus
  • August 2023: Virgin Red, up to 150% transfer bonus
  • May 2023: Air France-KLM Flying Blue, up to 100% transfer bonus
  • April 2023: World of Hyatt status match and challenge
  • February 2023: HawaiianMiles, up to 100% transfer bonus
  • December 2022: IHG One Rewards, up to 100% transfer bonus

Federal Probe Targets Possible Defect in 1.2 Million of Tesla’s Most Popular Models



The National Highway Traffic Safety Administration has opened an investigation after receiving 156 complaints alleging that a suspension component detached, affecting steering control in certain Model 3 sedans and Model Y SUVs.

Deutsche Bank waited too long to foreclose, New York court rules


By August 2021, the bank was back, filing a new foreclosure on the same mortgage. This time the borrower answered, raising the statute of limitations, the clock that caps how long a lender has to sue. His point was simple: the bank had run out of time. 

The trial court agreed. Leaning on the Foreclosure Abuse Prevention Act (FAPA), the 2022 New York law that reshaped foreclosure timing, it denied the bank’s request for summary judgment, a ruling issued without a full trial, and granted the borrower’s cross-motion, ending the case against him. The bank asked for a rethink. In April 2024, the court held its ground. 

On July 29, 2026, the Appellate Division, Second Department, affirmed. The bank lost. 

The mechanics matter to anyone running default servicing. For years, lenders relied on CPLR 205(a), which hands a plaintiff six months to refile after a case is dismissed on a technicality, even once the limitations clock has run out. FAPA closed that valve for foreclosures. The court explained the law “replaced the savings provision of CPLR 205(a) with CPLR 205-a in actions upon instruments” like this mortgage, and “specifically defines a dismissal pursuant to CPLR 3215 as a form of neglect that precludes a plaintiff from taking advantage of the six-month savings provision of CPLR 205(a).” 

Put plainly: because the 2011 case died under CPLR 3215(c), the bank could not use the savings rule to stretch its deadline. 

Elon Musk’s Tesla Delivered 480,126 Vehicles in Q2, a 25% Jump From a Year Ago


Elon Musk is a polarizing figure, even as he has proven to be a visionary and a business titan. The interplay of these two facts was clearly on display in Tesla‘s (TSLA +0.76%) electric vehicle sales in the second quarter of 2026. Here’s what investors need to know about the 25% year over year increase in the number of EVs Tesla sold.

The big increase was a bit of an anomaly

The first story here is that 2025 was a year in which Elon Musk was heavily involved in U.S. politics. That resulted in consumer backlash against the electric car company Musk built, including vandalism of Teslas and Tesla dealerships. There were also shifting government incentives in 2025 and 2026 that both supported and depressed EV sales over the span. So the fact that Tesla sold roughly 96,000 more EVs in the second quarter of 2026 than in the second quarter of 2025 probably isn’t as meaningful as it might seem at first.

Image source: The White House.

That said, Tesla’s sales comeback is significant in another way: it highlights the company’s dominance in the EV market. Notably, the company’s Y and 3 models remain the highest-selling EVs in the U.S. market, by a wide margin. The next-closest EV models from traditional automakers sell a fraction of what Tesla’s Y and 3 do.

Tesla Stock Quote

Today’s Change

(0.76%) $2.36

Current Price

$311.21

Tesla’s Y is also the best-selling EV in the world. However, the Y is the company’s lower-cost, mass-market vehicle, so that makes some sense. The 3 barely breaks into the top 10 globally, with Asian competitors holding the spots in between. China’s BYD Company, which has a number of vehicles in the top 10, is actually the world’s largest EV seller. The two companies have been fighting for that title, but it appears that BYD may have taken the top spot for good, noting that Tesla is shifting its focus to humanoid robots.

Tesla’s business shift still needs a backstop

That said, Tesla can’t simply stop making EVs, even as it looks to expand its Optimus humanoid robot operations. It costs a lot of money to build a new business line, and EVs are a key source of cash for the company. So Tesla’s continued strength in the EV market remains important to its long-term business plans. Although the big year-over-year sales gain isn’t as material as it may seem at first glance, it is still good news for investors and the company, even as Tesla appears willing to cede the top global EV spot to BYD.

Yahoo Finance Live: Nasdaq plunges as tech sell-off gains steam



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Capital One Transfer Bonus: 15% Avianca


The Offer

  • Capital One is offering a 15% transfer bonus to Avianca. Normally the transfer rate is 1:1 and with this bonus it’s 1:1.15

The Fine Print

  • Valid August 1 – August 31, 2026

Our Verdict

Not the biggest transfer bonus and we frequently see transfer bonuses to Avianca from other card issuers. Useful for a specific redemption but I would advise against it for a speculative transfer. You can view more Capital One transfer bonuses here. 

The Offer

  • Capital One is offering a 15% transfer bonus to Avianca. Normally the transfer rate is 1:1 and with this bonus it’s 1:1.15

The Fine Print

  • Valid August 1 – August 31, 2026

Our Verdict

Not the biggest transfer bonus and we frequently see transfer bonuses to Avianca from other card issuers. Useful for a specific redemption but I would advise against it for a speculative transfer. You can view more Capital One transfer bonuses here.