Home Blog

Stock Market Today, Sept. 21: Meta Surges on Excitement Over Muse Personal AI Agent


Today’s Change

(11.43%) $76.02

Current Price

$741.25

Meta Platforms (META +11.43%), the social platforms and AI-powered digital advertising company, closed at $741.25, up 11.43%. Wells Fargo (WFC +0.49%) raised its price target to $796, and investors are watching AI progress ahead of the Meta Connect annual event this week.
Trading volume reached 48.3 million shares, coming in about 157% above its three-month average of 18.8 million shares. Meta Platforms IPO’d in 2012 and has grown 1,839% since going public.

How the markets moved today

The S&P 500 (^GSPC +1.49%) closed at 7,764, up 1.49%, while the Nasdaq Composite (^IXIC +2.26%) finished at 27,122, up 2.26%. Among interactive media and social networking software peers, Alphabet (GOOGL +1.55%) closed at $354.97, up 1.55%, and Snap (SNAP +3.07%) ended at $5.70, up 3.07%.

What this means for investors

It’s been less than two weeks since Meta released its Muse AI personal agent tool, and it’s already become one of the most popular interactive AI agents available. It has surpassed OpenAI’s ChatGPT, Anthropic’s Claude, and others for current downloads in its category on Apple‘s (AAPL +0.85%) iOS app store, according to reports.

That caught the attention of analysts, including Wells Fargo’s Ken Gawrelski. He raised his price target on Meta to $796 per share from $640, hoping that many users will need to opt for a paid subscription due to heavy usage.

Investors in the AI sector have been looking for signs that agentic use cases will emerge to drive returns on investment, and today’s download data suggests Meta may be an early beneficiary. Investors will be looking for concrete revenue estimates moving forward, but Meta stock is already reacting to the news.

Wells Fargo is an advertising partner of Motley Fool Money. Howard Smith has positions in Alphabet and Apple. The Motley Fool has positions in and recommends Alphabet, Apple, and Meta Platforms. The Motley Fool has a disclosure policy.

Where to Keep Cash You’ll Need Soon: T-Bills vs. Money Market Funds vs. High-Yield Savings vs. CDs



If you’re sitting on a large cash balance waiting for something specific, a home purchase, a practice buy-in, a syndication that hasn’t called capital yet, you have a decision to make that most people never actually make. They just leave it wherever it landed.

The cost of that is real but modest. Two hundred thousand dollars in a checking account earning close to nothing, versus roughly 4 percent, is about $8,000 a year.

The cost of the opposite mistake is much larger, and it’s the one worth more attention.

Disclaimer: This article is for informational and educational purposes only and does not constitute financial, legal, or investment advice. Any investment involves risk, and you should consult your financial advisor, attorney, or CPA before making any investment decisions. Past performance is not indicative of future results. The author and associated entities disclaim any liability for loss incurred as a result of the use of this material or its content.

With so much noise out there, it’s hard to know who’s actually done what you’re trying to do.

That’s why PIMDCON brings together physicians building real freedom through real estate, entrepreneurship, and smart investing.

Real physician peers sharing proven strategies.

LEARN MORE ABOUT PIMDCON

Start with the date, not the yield

Every dollar you’re holding either has a date attached to it or it doesn’t.

If it has a date, your job is making sure it’s there on that date. If it doesn’t, it isn’t really cash, it’s investment capital, and a savings account is the wrong place for it.

The second question matters almost as much: how firm is that date? Closings slip. Capital calls arrive early. Build around the date you might actually need the money, not the one on the calendar.

The four main options

Access speed Insured State tax Rate behavior
High-yield savings 1 to 3 days (ACH) FDIC to $250K Taxable Bank-set, promotional
Money market fund Same or next day No (SEC-regulated) Partly exempt Tracks Fed quickly
T-bills At maturity, or sell Treasury-backed Exempt Locked at purchase
Treasury ETF T+1 Treasury-backed Exempt Floats with market

High-yield savings accounts are the simplest option and currently pay in the range of 4.1 to 4.2 percent at the top of the market, against a national average savings rate of 0.38 percent. The rate is variable and promotional, so banks cut quietly. The account that was competitive two years ago may not be today.

Money market funds live inside your brokerage, which matters when you need to wire quickly. Yields are comparable to top savings accounts right now, but they track Fed moves almost immediately in both directions, while bank rates lag on the way up and fall fast on the way down. Compare funds using the 7-day SEC yield.

T-bills run from 4 weeks to 52 weeks, with the 3-month currently yielding around 4.03 percent. Held to maturity, there’s no price risk.

One practical trap: if you buy through TreasuryDirect, you cannot sell before maturity on that platform. You’d have to transfer the security to a brokerage first. If your date is uncertain, buy bills through your brokerage instead.

Treasury ETFs are the convenience version. They trade like a stock, settle the next business day, and require no laddering. You give up a few basis points to the fund and accept minor share price movement.

Two options most people skip

No-penalty CDs. Standard CDs are wrong for an uncertain timeline, since the early withdrawal penalty is exactly the feature you don’t want. The no-penalty version removes it: you lock a rate for 11 or 13 months and can withdraw the full balance any time after the first week. The tradeoffs are a slightly lower rate, and most don’t permit partial withdrawals.

Brokerage cash sweep programs. If your balance exceeds $250,000, multi-bank sweep programs spread deposits across a network of partner banks, pushing effective FDIC coverage well past the single-bank limit.

Worth checking regardless of balance: what your brokerage cash is actually sitting in. At some firms the default sweep is a money market fund earning market rate. At others it’s a bank deposit sweep earning a fraction of a percent, while a money market fund paying four times that sits one click away in the same account.

The state tax advantage

Treasury interest is exempt from state and local income tax. Bank interest is not.

For a California physician in the 9.3 percent marginal state bracket, a Treasury yielding 4.00 percent is equivalent to roughly 4.41 percent from a bank. The bank has to beat the Treasury by more than 40 basis points just to tie. In New York City, stacking state and city tax widens the gap further.

Two details that matter:

Money market funds only pass through the exemption partially. It applies to the portion of the fund holding direct government obligations, and California, New York, and Connecticut require the fund to clear a threshold of government holdings before any of it passes through. Funds publish that percentage annually, which means two funds with identical yields can produce different after-tax results.

None of this applies in Texas, Florida, Tennessee, Nevada, and other no-income-tax states. There’s nothing to be exempt from.

For those in the top federal bracket in a high-tax state, a state-specific municipal money market fund can sometimes win on an after-tax basis despite a lower headline yield. That’s a narrow case requiring actual calculation.

Where this money should not go

Two categories, with different failure modes.

Illiquid by design. Syndications are 3 to 7 year holds with no redemption right and no meaningful secondary market. The operator decides when you get your money back. Distributions can be paused, and capital calls can request more rather than return any. The same applies to private notes, hard money lending, and money lent to family or a friend’s business.

None of that is a flaw in the asset. It’s simply incompatible with money that has a fixed date attached.

Liquid but still wrong.

  • Equities. You can sell any day. You may hate the price on the day you have to. Down 18 percent in month 12 of a 14-month timeline leaves you closing late or locking in the loss.
  • Long-duration bond funds. In 2022, the most widely held long-term Treasury fund lost more than 30 percent. Those were Treasuries. Safe from default is not the same as safe from loss.
  • Standard CDs with a real early withdrawal penalty.
  • I Bonds. Locked for a full 12 months with no exceptions, plus a three-month interest penalty before year five. Annual purchase limits make them irrelevant at this scale anyway.
  • Annuities and cash value life insurance. Surrender charges can run 5 to 10 years. Getting your money out early means paying a fee to access it. This is worth naming specifically, because it’s the product most likely to be pitched to a parent or retiree holding exactly this kind of cash, and it will be described as safe.

Subscribe to receive the 7 Steps you can follow to achieve Financial Freedom

If financial freedom is your goal, there’s no better time to get started than right now.

Unlock actionable steps that you can take every day to fine-tune your goals, discover your interests, and avoid costly mistakes on your financial freedom journey.


The question nobody asks

Everything above optimizes for yield, tax treatment, and access. There’s a fourth variable that determines whether any of it works: who is going to operate this?

A rolling T-bill ladder through a brokerage is often the technically optimal answer. Better yield, no state tax, complete control. It also requires someone to roll it every 90 days.

If that person doesn’t exist, the optimal plan isn’t the realistic alternative. The realistic alternative is frustration, abandonment, and the money sitting in checking for two years earning nothing.

A single high-yield savings account with a multi-bank sweep gives up the state tax exemption and rate certainty, costing perhaps a few thousand dollars a year on a large balance. It also runs itself.

Sometimes that’s the correct trade, and not because it’s simpler. Because it’s the one that actually gets used.

What to do this week

List every idle balance across your accounts.

  1. Write a date next to each one. No date means it isn’t cash.
  2. For dated money, let the date select the instrument, not the yield.
  3. If the date is genuinely unknown, pay for liquidity deliberately. Take the slightly lower number in exchange for flexibility.
  4. Be honest about whether you’ll maintain the structure, or whether it needs to run without you.

Rates cited as of September 2026 and will change. The framework won’t.


Were these helpful in any way? Make sure to sign up for the newsletter and join the Passive Income Docs Facebook Group for more physician-tailored content.

Peter Kim, MD is the founder of Passive Income MD, the creator of Passive Real Estate Academy, and offers weekly education through his Monday podcast, the Passive Income MD Podcast. Join our community at the Passive Income Doc Facebook Group.


Disclaimer: I am not a CPA, attorney, or financial advisor. The information in this post is for educational purposes only and should not be construed as tax, legal, or financial advice. Please consult a qualified professional about your specific situation before making any decisions.

Further Reading



Tuboleta owner BeatHub buys out Chile’s BeLive to take 100% of Bogotá’s Movistar Arena


BeatHub Entertainment has acquired the 50% stake in the operator of Bogotá’s Movistar Arena that was held by Chile’s BeLive Entertainment Group.

The deal leaves the Colombian group with 100% of Colombiana de Escenarios, which runs the venue under a concession from the city’s recreation and sports institute, the IDRD.

Neither party disclosed what BeatHub paid.

The transaction was announced on Thursday (September 17).

BeLive had been BeatHub‘s partner in the arena since the project was first developed, and now exits Colombiana de Escenarios entirely.

BeatHub was built by the founders of Tuboleta, which the group calls Colombia’s leading ticketing marketplace, and also owns promoter Breakfast Live, technical production firm Thunder Production, and catering business Venues Snacks.

The company filed in June for clearance from Colombia‘s competition regulator, the Superintendence of Industry and Commerce (SIC), to become sole shareholder of Colombiana de Escenarios.

The move was “simply a shareholding reconfiguration of an existing company in which BeatHub already had control in competition terms,” according to the regulatory file reviewed by Colombian outlet Valora Analitik.

The Movistar Arena opened in 2018 and has drawn more than 5.5 million people and hosted over 400 artists since, according to BeatHub.

The company expects the venue to stage more than 160 events in 2026.

“We have spent 26 years building this ecosystem and developing the entertainment industry in Colombia.”

Eduardo Olea, BeatHub Entertainment

“We have spent 26 years building this ecosystem and developing the entertainment industry in Colombia,” said Eduardo Olea, CEO of BeatHub. “We believe in the country and in the potential that this industry has.

“Consolidating 100% ownership of the Movistar Arena reflects that conviction and our decision to stay, to keep investing, and to keep building in Colombia with a long-term vision.”

The deal was financed through the Bonus private capital fund’s Infrastructure II compartment, which is managed by Alianza Fiduciaria, BeatHub said.

Abello Galvis Abogados advised on legal matters and G&P Smart Consulting on financial matters, with Baker & McKenzie providing credit-side legal support.

BeLive Entertainment Group is headquartered in Santiago and produces more than 250 events a year across Chile, Colombia, Peru, Ecuador, and Uruguay, as previously reported by MBW.

Until now, it held stakes in the arenas in both Santiago and Bogotá.

Those two buildings have moved in different directions inside ten months: in December 2025, Live Nation took a majority stake in the 15,000-capacity Santiago venue, in a partnership with BeLive.

That arena is no longer a Movistar Arena either. On September 5, it was relaunched as the Santander Arena, ending 18 years under the telco’s name, after Millicom, which now owns Movistar‘s Chilean operations, declined to renew the naming deal and Banco Santander stepped in.

Live Nation has kept buying arenas and promoters across the region since.

In January, it took a majority stake in Bizarro Peru – the Peruvian arm of Bizarro Live Entertainment, itself a BeLive company. In June, it acquired a majority stake in Movistar Arena Buenos Aires, a building that hosts more than 250 events and draws more than 2.5 million fans annually, and agreed to buy a majority stake in Argentine promoter Dale Play Live.

Which makes BeLive the quiet story here. Since December, the Chilean group has seen Live Nation take majority control of its Santiago arena and its Peruvian promoter, and has now sold its Bogotá stake to BeatHub. It retains a minority holding in the Santander Arena, the rest of the Bizarro Live promoter network, a stake in ticketing business Punto Ticket, and food and beverage operations Caba and Vive Snack.

Live Nation‘s own Colombian presence predates all of that. It bought a majority stake in Bogotá promoter Páramo Presenta, the company behind Estéreo Picnic, in 2023. Through Páramo and Mexico’s OCESA, it has operated the 15,000-seat Arena Cañaveralejo in Cali since May last year.

Latin America is on fire, small to big to festivals,” Live Nation President and CEO Michael Rapino said on the company’s Q1 2026 earnings call in May.

President and CFO Joe Berchtold has said Live Nation is targeting 48 new venues within five years.

BeatHub‘s next arena is DAVIarena, a 17,200-capacity building in Sabaneta, in the Aburrá Valley outside Medellín, developed in partnership with bank Davivienda.

Davivienda took the naming rights in May, rebranding what had been the Arena Primavera project. The venue is due to open on November 14 with a concert by Juanes.

“With the Movistar Arena in Bogotá and the coming opening of DAVIarena in Medellín, we will have two world-class arenas in the main markets in the country.”

Gabriel Sánchez, BeatHub Entertainment

“With the Movistar Arena in Bogotá and the coming opening of DAVIarena in Medellín, we will have two world-class arenas in the main markets in the country,” said Gabriel Sánchez, Director of Strategy at BeatHub. “This will allow us to strengthen Colombia‘s strategic position within the routing of tours around Latin America, attract more content, and generate new opportunities for the whole live entertainment industry.”

Sánchez told Colombian business daily La República that DAVIarena represents an investment of COP 320 billion (approx. USD $100 million at current exchange rates), and named Barranquilla as a candidate for the group’s next project.

The peso has strengthened sharply this year: the same figure was reported as USD $84 million when the investment was announced in May.

“We believe that at this moment there is no player in the entertainment sector betting on the country as much as we are,” he told the paper.

Still unresolved is what the Movistar Arena will be called.

Telefónica has left the Colombian telecoms market: Millicom, which trades as Tigo, completed its takeover of Colombia Telecomunicaciones in April, after buying Telefónica‘s controlling stake in February.

Valora Analitik reports that sources close to the process expect Tigo to take the naming rights, which would retire the Movistar Arena name in use since 2018.

Santiago offers the template: the same new owner, the same decision not to renew, and a different sponsor’s name over the door inside two months.

BeatHub did not address the naming rights in its announcement.

Across its companies, the group says it produces more than 200 events a year, including four festivals drawing over 30,000 people each, and generates around 350 direct jobs.Music Business Worldwide

Are Mortgage Rates Going Up or Down?


The past month has been really rough for mortgage rates, but we could be near a top.

The 30-year fixed has risen from around 6.875% in early August to 7.25% today.

However, the move higher could be running out of steam given the big increase in such a short period of time.

What will dictate the next move will largely depend on what happens in the Middle East, as the conflict and oil prices have been the main driver this year.

If you recall, the 30-year fixed was below 6% for the first time since 2022 before the war began in late February.

Mortgage Rates Have Gone Up a Lot Recently

It’s been a very bad month for mortgage rates. One of the worst in recent memory in fact.

While there are always periods where rates rise and drop, there’s been a sharp increase over the past 30 days and change.

If you look at this chart from Mortgage News Daily, you’ll see that rates went parabolic recently.

The 30-year fixed is now averaging around 7.25%, which is the highest level seen since early 2025.

Assuming rates get even worse from here, they’d be the highest since spring of 2024.

The worst part is that the 30-year fixed was the best it had been since mid-2022 as recently as early March.

That’s right. We had the best mortgage rates in four years heading into the spring home buying season.

Then the conflict began. Without warning, oil prices shot higher and so too did mortgage rates.

There has been some ebb and flow, but it’s mostly been up, up, up ever since.

Since the war began, the 30-year fixed is up about 125 basis points (1.25%). Ouch!

[Compare different rate quotes quickly with my new mortgage rate calculator.]

Mortgage Rates Can Come Back Down Under the Right Conditions

So we know mortgage rates have gone up a lot recently. As noted, more than a full percentage point.

They’re also now about one full percentage point above their year-ago levels, which is yet another massive headwind for the ailing housing market.

But what if mortgage rates are at/near a top? What if they’ve already done the climbing they’re going to do?

What if they’ve priced in the $100/barrel oil and the conflict and its effects on inflation?

It’s entirely possible they’re at a top and could begin to unwind the move higher over time.

The answer to that question though will depend upon what happens in the Middle East.

It’s pretty clear from the mortgage rate chart above that the increase in rates was driven by the war.

That means the most logical way for mortgage rates to come back down again is for the war to end.

Or for positive developments to take place that lead to lower oil prices and a sense that a peace deal is near.

There is chatter again that President Trump could meet up with the President of Iran, who will apparently attend the United Nations General Assembly in NYC this week.

If that happens and it’s somehow positive, oil prices could continue to retreat and so too could mortgage rates.

That’s what you want to keep an eye on right now if you’re curious if mortgage rates are going up or down.

Colin Robertson
Latest posts by Colin Robertson (see all)

Newsom Signs Laws Letting California Community Colleges Add Up To 12 Bachelor’s Degrees


Key Points

  • Starting January 1, 2028, each California community college district can offer between 2 to 12 new bachelor’s degree programs, and existing programs don’t count toward that limit.
  • A district’s limit depends on its students’ three-year completion and transfer rates. Districts are sorted into five tiers, and those with stronger outcomes get more programs.
  • Colleges can now offer a degree similar to one at a nearby Cal State campus if that Cal State program accepts fewer than 75% of transfer applicants for three consecutive years.

Gov. Gavin Newsom signed Senate Bill 960 and Assembly Bill 2694 on September 18, 2026, rewriting the rules for bachelor’s degrees at California community colleges. Starting January 1, 2028, each district’s allowance of new bachelor’s programs will range from 2 to 12, and the number depends on how many of its students finish or transfer.

The two measures, by Sen. Christopher Cabaldon (D-Napa) and Assemblymember David Alvarez (D-San Diego), are legally joined: SB 960 states it takes effect only if AB 2694 is also enacted. Newsom’s office listed both as signed in its September 18 legislative update.

They replace the framework set by AB 927 in 2021, which allowed up to 30 new programs statewide per year and barred any duplication of Cal State or UC degrees.

For families weighing what college costs in California, the change means more four-year credentials priced at community college rates.

Would you like to save this?

We’ll email this article to you, so you can come back to it later!

Why It Matters

California has 115 local community colleges and only 31 UC and Cal State campuses granting bachelor’s degrees. The cost of a course at a community college in California is significantly lower than the cost at a UC or Cal State campus. This is especially true for students who have to relocate and potentially live on campus. Staying local is one of the biggest ways to cut the full cost of college because it removes room and board from the bill.

The credential also holds up in hiring. An NBER audit study sent 4,698 resumes to 1,570 job postings and found that about 22% of applicants got interview requests whether they held a traditional bachelor’s or one from a community college. The College Investor covered those findings in its report on how employers treat community college bachelor’s degrees, which also noted that 24 states now allow them.

What The New Rules Allow

Today, 49 colleges offer or will soon offer 66 bachelor’s degrees, per the California Community Colleges Chancellor’s Office. Programs approved before January 1, 2028, do not count against the new limits. That grandfathering protects students already enrolled, including those using Cal Grants to pay for these programs.

Under the new rules, the Chancellor’s Office sorts districts into five tiers based on the share of students who “earned an award or transferred” within three years of entering a cohort. An award means a certificate, associate degree, associate degree for transfer, or bachelor’s degree. Tiers are set by distance from the statewide mean:

  • Tier 1 (more than one standard deviation above the mean): up to 10 programs, 11 for multi-campus districts, and 12 for districts with 75,000 or more full-time equivalent students
  • Tier 2 (above the mean, within one standard deviation): up to 8 programs, 9 for multi-campus districts, 10 for the 75,000-student districts
  • Tier 3 (at or below the mean, within one standard deviation): up to six programs
  • Tier 4 (one to two standard deviations below): up to four programs
  • Tier 5 (two or more standard deviations below): up to two programs

A separate clause says a district “shall not offer more than 10 baccalaureate degree programs at any one time, regardless of the district’s eligibility tier,” language that sits in tension with the 11- and 12-program allowances for the largest Tier 1 districts. A district that drops a tier keeps its approved programs but can’t add more beyond its new limit.

The chancellor may bump a Tier 3, 4, or 5 district up one level if its rate rose two percentage points in each of the three most recent cohort years. Students comparing programs can run the numbers with a college ROI calculator.

A district can submit no more than three applications per academic year, must document an “unmet current or future projected workforce need,” and can’t let bachelor’s programs displace seats for associate degrees, certificates, or noncredit courses. That last provision matters because community college enrollment is climbing, led by 18-to-20-year-olds.

The duplication fight with Cal State gets a tiebreaker. A district may now offer a program substantially similar to one at a local Cal State campus if that campus program’s transfer acceptance rate stays below 75% for three consecutive years.

When Cal State campus objects, the Secretary of Labor and Workforce Development has 90 days to rule. A loss bars the community college from applying for a similar degree for five years, so students on the traditional route should still understand how transferring colleges works.

UC duplication remains off-limits without a written agreement.

The Pushback

Community college leaders championed these bills for most of the session, then formally opposed them after lawmakers built the tier structure above. Their objection is that outcome-based tiers penalize districts serving low-income students, who are less likely to complete or transfer. California is among the largest states with free community college programs aimed at those low income students.

Cal State moved from opposed to neutral on the final versions. The system is pursuing its own lower-cost option, having recently approved three-year, 90-unit bachelor’s degrees across all 22 campuses.

Newsom vetoed a bill specific to nursing (AB 2301 by Assemblymember Esmeralda Soria), which would have created a community college nursing bachelor’s pilot. It was his third straight veto of the idea.

How This Connects

California’s move lands as research on two-year colleges keeps stacking up. An NBER study found that free community college raised earnings 8% without a net cost to taxpayers.

Yet 66% of high schoolers say school staff push four-year colleges, while trades and community college get little airtime.

At the end of the day, community college is becoming more compelling for significantly lower prices, which is why it pays to compare the option before dismissing it completely.

Editor: Colin Graves

The post Newsom Signs Laws Letting California Community Colleges Add Up To 12 Bachelor’s Degrees appeared first on The College Investor.

Citi Updates Eligibility On Citi Strata Cards (Once Per Life, Was 48 Months)


Citi has changed the eligibility language on the Citi Strata cards. The below examples are for the Citi Strata Premier card but also apply to the basic Strata card and Citi Strata Elite. They used to say (emphasis ours):

This offer may not be available if you leave this page. Offers may vary and this offer may not be available in other places where the card is offered. Bonus ThankYou® Points are not available if you received a new account bonus for a Citi Premier® or Citi Strata Premier® account in the past 48 months or if you converted another Citi credit card account on which you earned a new account bonus in the last 48 months into a Citi Premier® or Citi Strata Premier® account.

The language now states (emphasis ours):

New account bonus offer is not available if you currently have or previously had a Citi Strata Premier® or a Citi Premier® account. You also may not be eligible for the new account bonus offer based on a number of factors, such as your history of opening, closing and using credit cards.​

From what I can tell this only applies to the Citi Strata lineup of cards currently, for example Citi American Airlines cards still state:

New account bonus is not available if you have received a new account bonus for a Citi® / AAdvantage® Platinum Select® account in the past 48 months or if you converted another Citi credit card account on which you earned a new account bonus in the last 48 months into a Citi® / AAdvantage® Platinum Select® account.

Looks like Citi is moving to a once per lifetime rule on the Strata cards, rather than once every 48 months.

F.A.Q’s

Can I get the bonus on Citi Strata Premier & Citi Strata Elite?

Yes, the terms say that you’re eligible for the bonus on each card. So you could get the bonus on Citi Strata, Citi Strata Premier & Citi Strata Eite. 

Is the new language enforced?

It was only just added so it’s unclear but I’d be extremely surprised if it wasn’t enforced. 

What does Citi count as a lifetime?

We don’t know yet but Chase datapoints here, American Express is 5-6 years.

 

Hat tip to reader Raymond

Cash Flow Moves to Make Before Your Fall Rush: A Guide for Vermont & NH Small Businesses


For a lot of businesses in Northern Vermont and New Hampshire, fall isn’t just another season, it’s the season. Foliage tourism brings a surge of visitors through our region, harvest cycles hit for agriculture-adjacent businesses, and holiday retail ramp-up starts earlier every year. All of it lands in a tight window and often requires business spending before the revenue actually comes in.

Vermont's tourism economy hit a record $4.2 billion in visitor spending in 2024, supporting nearly 32,000 jobs, about 9% of the state's entire workforce.

That timing misalignment, paying for extra staff, inventory, and supplies weeks or months before the season’s revenue lands is where a lot of seasonal businesses feel the pinch. The businesses that handle fall smoothly are usually the ones that started preparing for it before the rush hit, not during it.

This isn’t unique to any one industry across the region. A ski shop stocking up on inventory in August is carrying that cost long before the first snowfall brings in revenue. A farm stand gearing up for peak harvest weekends is paying for extra hands and packaging before a single bushel sells. The pattern repeats across the region’s seasonal economy: outflow first, inflow later, and the businesses that plan for that gap tend to come out of the season in much better shape than the ones caught off guard by it.

Review Your Cash Flow Before the Rush, Not During It

Before the season ramps up is the right time for a cash flow review, not a complicated one. A few questions worth answering:

  • What’s the gap, in dollars and in weeks, between when seasonal expenses hit and when seasonal revenue starts coming in?
  • Which weeks of the season are historically the tightest for cash on hand?
  • Are there recurring expenses that could be timed differently to help with cashflow?

A useful way to approach this review is to look back at last fall’s bank statements week by week, not just month by month. Seasonal cash crunches often show up in narrow windows, a week or two where payroll, vendor payments, and lease obligations all land close together, rather than as a steady drain across the whole season. Spotting that specific window in advance makes it much easier to plan around, whether that means timing a vendor payment differently or knowing exactly when a line of credit might actually get used.

88% of small business owners reported a cash-flow disruption in the past year, yet only 31% actively manage cash flow rather than reacting week to week.

This kind of review doesn’t require new tools if the right systems are already in place. Cash management for business services can make this ongoing review far easier by giving owners real-time visibility into cash position rather than relying on a monthly bank statement to catch a problem after the fact. Union Bank’s Cash Management tools are built for exactly this kind of day-to-day visibility.

Line Up Financing Before You Need It

If cash flow gaps are a predictable part of the season, a commercial line of credit can help bridge them, but only if it’s already in place before the gap shows up. Applying for financing in September, while the business still looks financially steady on paper and before the season’s expenses have hit, tends to go more smoothly than applying in November when cash is already tight and the need feels urgent.

A line of credit can give a business access to funds as needed, up to an approved limit, rather than requiring a lump-sum loan for expenses that might not all materialize. Terms, rates, and available credit limits vary based on the business and are subject to underwriting, so the right move is a conversation with a lender well before the season starts, not a scramble once it’s underway.

It’s also worth thinking about a line of credit as separate from a loan for a specific purchase. A loan is usually the right tool for a defined expense, new equipment, a buildout, a vehicle. A line of credit is built for exactly this kind of situational, recurring gap, where the amount needed and the timing shift from year to year depending on how the season plays out. Having it in place doesn’t mean a business has to use it. It means the option exists if a tighter-than-expected week shows up.

When setting up a line of credit, ask about the annual renewal timeline up front so it's not coming up for re-underwriting in the middle of the fall rush.

For businesses newer to commercial financing or looking to understand the fuller landscape of options, Union Bank’s guide to navigating small business financing is worth a read alongside this one.

Vermont small business loan options can take a few different forms depending on what a business actually needs, seasonal working capital, equipment, or longer-term growth financing, so it’s worth discussing the specific gap being solved for rather than defaulting to a single loan type.

Build a Buffer, Not Just a Budget

A budget tells a business what it expects to spend. A buffer is what covers it when reality doesn’t match the plan exactly, a slower foliage weekend, a delayed vendor payment, an unexpected repair right before the season’s busiest stretch.

Building a business emergency fund separate from day-to-day operating cash gives a business room to absorb those surprises without immediately reaching for a line of credit or falling behind on other obligations. For businesses looking to grow that buffer intentionally, a dedicated commercial savings or Money Market account can keep the funds separate and earn some return while staying accessible when they’re actually needed.

Automate the buffer by sweeping a fixed percentage of daily deposits or a flat weekly amount into the Money Market or savings account once fall revenue starts flowing, so the reserve builds itself.

A budget covers the expected, a buffer covers the unexpected, and a line of credit covers what neither one catches. Having all three in place going into the season is a stronger position than relying on just one.

Make Day-to-Day Operations Easier

Cash flow prep isn’t only about financing, it’s also about how efficiently a business handles the day-to-day transactions that pile up once the season hits full swing.

U.S. holiday retail spending is projected to top $1 trillion for the first time in 2025, up 3.7–4.2% over last year.

A couple of tools worth having in place before things get busy:

  • Remote deposit capture lets a business deposit checks without a trip to the branch, which matters when every extra hour during peak season counts. Union Bank’s Remote Deposit Capture is built for businesses processing a steady volume of checks during their busiest stretch.
  • Merchant services streamline how a business accepts card payments, which becomes especially relevant with a surge of tourist and holiday retail transactions. Union Bank’s Merchant Services can help a business handle a higher transaction volume without the payment side becoming its own bottleneck.

Talk to a Local Banker Who Knows Your Season

Fall in Northern Vermont and New Hampshire runs on a rhythm that’s different from most of the country, with foliage tourism, harvest timing, ski-season lead-up, and holiday retail. That’s why you need a local banker who understands that rhythm and can help build a business plan around it more effectively than a generic financial checklist.

Union Bank’s commercial team works with businesses across Mount Washington Valley and the surrounding region every fall and understands how the season actually moves for the businesses here. Talk to Union Bank’s commercial team about a line of credit or cash management setup before your fall season starts.

Current price of oil as of Sept. 21, 2026



As of 9:35 a.m. Eastern Time today, oil sold for $101.61 per barrel (using Brent as the benchmark, which we’ll get into momentarily). That’s about $2.72 down from the previous business day but approximately a $34.68 rise over the past year.

Oil price per barrel % Change
Price of oil the prior business day $104.33 -2.61%
Price of oil 1 month ago $95.16 +6.78%
Price of oil 1 year ago $66.93 +51.82%
Price of oil the prior business day
Oil price per barrel $104.33
% Change -2.61%
Price of oil 1 month ago
Oil price per barrel $95.16
% Change +6.78%
Price of oil 1 year ago
Oil price per barrel $66.93
% Change +51.82%

Will oil prices go up?

It’s impossible to predict the future of oil prices. Several factors determine the movement of oil, but it ultimately boils down to supply and demand. Again, when threats of economic downturn, war, etc. are high, the oil trajectory can turn rapidly.

How oil prices translate to gas pump prices

When you pay for gas at the pump, you’re paying for more than just the crude oil itself; you’re also springing for links along the chain, such as the refineries and wholesalers—not to mention taxes and local gas station markups.

Still, the crude oil aspect affects the final price most dramatically, as it typically accounts for more than half the price per gallon. When oil prices spike, so do gas prices. And frustratingly, when oil prices drop, gas prices tend to take their time drifting down to the lower price (sometimes referred to as “rockets and feathers”).

The role of the U.S. Strategic Petroleum Reserve

In case of emergency, the U.S. has a store of crude oil known as the Strategic Petroleum Reserve. Its primary purpose is energy security in case of disaster (think sanctions, severe storm damage, even war). But it can also go a long way toward softening crippling price hikes during supply shocks.

It’s not a long-term answer—more of an immediate relief to assist the consumer and keep critical parts of the economy running, like key industries, emergency services, public transportation, etc.

How oil and natural gas prices are linked

Oil and natural gas are both major energy fuels. A big change in oil prices can affect natural gas by extension. For example, if oil prices increase, some industries may swap natural gas for some segments of their operations where possible—which increases demand for natural gas.

Historical performance of oil

When examining oil’s performance, there are generally two major benchmarks:

  • Brent crude oil is the main global oil benchmark.
  • West Texas Intermediate (WTI) is the main benchmark of North America.

Between the two, Brent better represents global oil performance because it prices much of the world’s traded crude. And, it’s often the best way to track historical oil performance. In fact, even the U.S. Energy Information Administration now uses Brent as its primary reference in its Annual Energy Outlook.

Looking at the Brent benchmark across several decades, oil has been anything but steady. It’s seen spikes due to factors such as wars and supply cuts, and it’s also seen crashes from global recessions and an oversupply (called a “glut”). For example:

  • The early 1970s brought the first big oil shock when the Middle East cut exports and imposed an embargo on the U.S. and others during the Yom Kippur War.
  • Prices dropped in the mid-1980s for reasons such as lower demand and more non-OPEC oil producers entering the industry.
  • Prices spiked again in 2008 with increased global demand, but it soon plummeted alongside the global financial crisis.
  • During the 2020 COVID lockdown, oil demand collapsed like never before—bringing prices below $20 per barrel.

All to say, oil’s historical performance has been anything but smooth. Again, it’s hugely affected by wars, recessions, OPEC whims, evolving energy initiatives and policies, and much more.

Energy coverage from Fortune

Looking to stay up-to-date regarding the latest energy developments? Check out our recent coverage:

Frequently asked questions

How is the current price of oil per barrel actually determined?

The current price of oil per barrel depends largely on supply and demand, including news about potential future supply and demand (geopolitics, decisions made by OPEC+, etc.). In the U.S., prices also move based on how friendly an administration is to drilling, as it can affect future supply. For example, 2025 saw the Trump administration move to reopen more than 1.5 million acres in the Coastal Plain of the Arctic National Wildlife Refuge for oil and gas leasing, reversing the Biden administration’s policy of limiting oil drilling in the Arctic.

How often does the price of oil change during the day?

The price of oil updates constantly when the “futures” markets are open. A futures market is effectively an auction where people agree to buy or sell oil in the future. As long as people and companies are trading contracts, the oil price is changing.

How does U.S. shale oil production affect the current price of oil?

In short, shale is rock that contains oil and natural gas. Think of shale as energy yet to be tapped. The more shale the U.S. accesses, the more energy we’ll have—and the more easily oil prices can keep from spiking as much thanks to a greater supply.

How does the current price of oil impact inflation and the broader economy?

When oil is expensive, it tends to make everyday items cost more. This can be related to energy (your heating, gas utilities, etc.), but it’s also due to the logistics involved with making those items accessible to you. Shipping, for example, can affect the price of things at the grocery store, as it’s more expensive to get those products from warehouses and farms onto the shelf.

Equity Can Motivate Frontline Employees—If They See Their Impact on the Bottom Line



<p>Researchers studied a southern U.S. company with 12 locations and 292 employees to understand how employee ownership programs can actually improve retention.</p>