Home Blog

Pizza Hut: Book It, Read Books & Earn Pizzas (Ages 5-12)


Update 4/23/26: Available again for 2026. Starts May 1, 2026. 

The Offer

Direct link to offer (for parents) | (homeschool)

  • Pizza Hut’s Book It promotion is available. When kids meet their monthly reading goal they get a free one topping personal pan pizza.

The Fine Print

  • Camp BOOK IT! is available for K-6th grade students (ages 5-12)
  • The summer reading certificates for June, July and August all expire on September 15th.

Our Verdict

Cool way to encourage kids to read.  Obviously you don’t want your kids to eat unhealthy food to often, but this makes a perfect free treat and gets them excited to read at the same time. As always more free food deals can be found by clicking here.

Lenders Will Now Pay You to Give Up Your Low Rate Mortgage


Folks have been debating so-called “mortgage rate lock-in” for years now.

It’s also known as the golden handcuffs of an ultra-low interest rate that make it difficult to move.

On the one hand, you’ve got this well-below-market mortgage rate and corresponding cheap housing payment.

On the other hand, it makes it hard to give up that rate if/when you sell, so you stay put, even if you don’t want to.

Now there’s a new program where you get a carrot; a principal reduction if you surrender that sweet rate.

Would You Give Up Your Low Mortgage Rate for a Principal Reduction?

Imagine you’ve got this 2.75% 30-year fixed mortgage you took out in 2021. It’s still got a balance of $500,000 and your payment is spectacularly low.

You’ve wanted to move because your family is growing, or simply because you don’t like your home anymore. Perhaps there’s a job opportunity in a different city.

Problem is today’s mortgage rates look quite a bit different. If you sell and lose that 2.75% fixed rate, you might be looking at a 6.50% rate instead. Ouch!

This is a real dilemma countless existing homeowners face due to the ZIRP era, followed by a series of Fed rate hikes and surging bond yields, driven by inflation.

Just look at the chart above from the FHFA’s National Mortgage Database (NMDB). Roughly two-thirds of California homeowners have a mortgage rate of 3.99% or below!

Sure, they can probably sell for a pretty penny relative to what they paid, but the replacement home is likely super expensive too.

We’ve seen both home prices and mortgage rates rise in tandem, to the disbelief of many who think there’s an inverse relationship.

The New DREAM Program Can Make It More Enticing to Move

DREAM mortgage

Enter the DREAM program from a fintech company called Takara.

It stands for Discount for Real Estate Affordability and Mobility, and as the name implies, provides a deal to existing home sellers who are willing to sell.

Not only is mortgage rate lock-in a problem for owners, it also means there’s less for-sale inventory for prospective home buyers.

So this gets the housing market moving again, hopefully, by eliminating the “penalty” of giving up a super low mortgage rate.

The way it works is relatively straightforward. The lender offers the borrower a discount if they sell and repay the loan early.

While you always hear that myth that the banks don’t want you to pay off your mortgage early, it couldn’t be further from the truth for the 2020-2021-era mortgages.

Those are sitting on a bank’s balance sheet somewhere, driving them crazy while prevailing markets are in some cases more than double that.

And if they remain there for another 25 years, it’s going to be very painful for the investors.

To alleviate that, you agree to sell, give up your rate, and take out a brand-new mortgage at today’s rates.

In return, you get a discount “capable of reaching 10% or more of the remaining mortgage balance.”

As seen in this screenshot, the discount could be pretty sizable, a whopping $75,000 on a $500,000 loan balance.

In other words, the bank is paying off $75,000 of your loan if you pay off your cheap mortgage ahead of time.

You then need to determine if it’s worth giving up that low rate (and the much lower interest expense) for the ability to move.

This Is Why I Say to Think Before Voluntarily Prepaying a Cheap Mortgage

There are all these posts online about how someone paid off a mortgage ahead of schedule.

And how much they saved. But what’s the opportunity cost? Could that “investment” in the mortgage gone further someplace else?

When you voluntarily agree to pay off a 2-3% mortgage early, you are essentially locking in an investment return of just 2-3%.

It doesn’t sound so good does it? Especially when stocks are rising double-digits, and even a plain old savings account earns 3-4% these days.

The fact banks are willing to pay you to pay off a cheap mortgage ahead of time tells you everything you need to know.

Colin Robertson
Latest posts by Colin Robertson (see all)

He Was Rejected Again and Again—Then Built a Hollywood Company That’s Thrived for 40 Years



Imagine Entertainment founder Brian Grazer shares his playbook for turning “no” into “yes.”

5 Ways Inflation and Taxes Are Quietly Cutting a $250,000 Retirement in Half


In 45 years in personal finance — as a CPA, a Wall Street investment advisor, and a two-time Emmy-winning financial journalist — I’ve seen thousands of retirement portfolios, as well as what protected them, what didn’t, and what most financial advisors consistently fail to discuss with clients who are within 10 years of retirement.

This article covers five of those risks. None of them are exotic. All of them are real. And almost none of them come up in a typical advisor meeting — because there’s no commission in pointing them out.

If you already know you want to explore protecting your savings with physical gold, you can request Augusta Precious Metals’ free Gold IRA Guide here and skip ahead.

Risk 1: Inflation Is Quietly Cutting Your Retirement in Half

Most retirement projections show you a number: your target savings balance. What they rarely show you is what that number will actually buy.

If you have $600,000 saved today and inflation averages 4% annually over the next 20 years, that $600,000 has the purchasing power of approximately $274,000 in today’s dollars by the time you’re in your late 70s. That’s not a projection — that’s arithmetic. Compound it further and the erosion compounds with it.

The Federal Reserve’s own data confirms that the U.S. dollar has lost approximately 96% of its purchasing power since 1913. History doesn’t promise the next 20 years will be kinder. The investors I’ve watched protect their purchasing power most effectively have not relied on the dollar alone to hold its value.

Risk 2: The IRS Is a Silent Partnership in Your Traditional IRA or 401(k)

Every dollar in a traditional IRA or 401(k) has never been taxed. That sounds like a benefit — and it is, while your money is growing. But it also means the IRS is a silent partner in your retirement account. Every dollar you withdraw is taxed as ordinary income, at whatever rate Congress decides is appropriate at the time you need it.

And starting at age 73, the IRS will force you to start taking money out regardless of whether you need it. Required minimum distributions push many retirees into higher tax brackets than they planned for — triggering Medicare surcharges, taxing Social Security benefits, and compressing the tax efficiency of an entire plan.

This is the tax bill that almost no one is talking about during the accumulation phase. By the time it becomes visible, the options for managing it have narrowed considerably.

The Real Number in Your Retirement Account
Take your current balance. Subtract taxes on every withdrawal. Then reduce it by 4% annually for 20 years of inflation. The result is your real purchasing power in retirement — and it may be substantially smaller than the number on your statement.

Get Augusta Precious Metals’ free Gold IRA Guide to learn how physical metals can help address both risks.

Risk 3: When Everything You Own Is Paper, Everything Falls Together

A well-diversified portfolio is supposed to protect you by spreading risk across different asset classes. The problem is that in a genuine financial crisis, most paper assets — stocks, bonds, mutual funds, ETFs — lose value at the same time. During the 2008 financial crisis, the S&P 500 fell nearly 57% from peak to trough. Most bond funds fell with it. A portfolio that looked diversified on paper was not diversified in practice.

Gold behaved differently. While paper assets collapsed in 2008, gold rose approximately 25% over the same period. Not because gold is magical, but because it does not depend on counterparty performance, corporate earnings, or government solvency. It is a store of value that has operated independently of paper systems for thousands of years.

The investors I’ve covered who weathered 2008 most effectively were not the ones who had the best stock picks. They were the ones who held assets that didn’t move in lockstep with everything else.

Augusta Precious Metals offers a free one-on-one educational web conference with an on-staff Harvard-trained economist — no cost, no obligation. It’s designed to answer exactly these questions before you make any decision. Request their free Guide to get started.

Risk 4: A Bad Year at 63 Is Nothing Like a Bad Year at 43

If you’re 43 and your portfolio drops 30%, you have time. You can stop drawing down, let it recover, and continue contributing. If you’re 63 and your portfolio drops 30% in the year you retire, the math is categorically different.

This is called sequence of returns risk, and it’s one of the most underappreciated threats to retirement security. When you start drawing income from a declining portfolio, you’re selling assets at their lowest value and locking in losses permanently. The sequence of returns in the first five years of retirement has more impact on whether your money lasts 20 years or 30 than your average annual return over the entire period.

The investors who managed this risk best did so by holding at least a portion of their wealth in assets that don’t move in correlation with equity markets — specifically so they had something to draw from during a stock market downturn without selling equities at the bottom.

Risk 5: A 100% Paper Portfolio Is a Bet You May Not Realize You’ve Made

If your entire retirement savings is in stocks, bonds, mutual funds, and cash — all denominated in U.S. dollars — you have made a specific bet: that the U.S. dollar will maintain sufficient purchasing power over the next 20 to 30 years to fund your retirement at the standard you’ve planned for.

That may be a good bet. It may not. But the investors I’ve covered who think carefully about this generally conclude that making an explicit, informed decision to hold some assets outside the dollar system — even 10% to 20% of a portfolio — is more defensible than inadvertently concentrating 100% of their retirement wealth in one currency.

Physical gold is the most established way to do that. It’s not an argument that gold always goes up. It’s an argument that owning something with 5,000 years of purchasing power history is a rational hedge against the risks outlined in the four points above.

What Serious Investors Are Using to Address These Risks

A Gold IRA is an IRS-approved self-directed individual retirement account that holds physical gold and silver instead of — or alongside — traditional paper investments. You can fund one with a 401(k) or IRA rollover, with no taxes or penalties if the transfer is executed correctly.

I’ve spent time looking at the companies in this category. The gold IRA industry has more than its share of high-pressure sales tactics, misleading fee structures, and commission-driven agents. When I looked at this space with that skepticism, one company stood out from the field.

Augusta Precious Metals — named “Best Overall Gold IRA Company” by Money Magazine — has earned a reputation that is unusual for this category:

Zero complaints on the BBB. Augusta is the only major gold IRA company with a spotless record — an A+ BBB rating and a AAA rating from the Business Consumer Alliance, with no unresolved complaints. In an industry known for disputes, that record is genuinely notable.

A Harvard-trained economist handles your education. Augusta’s Director of Education, Devlyn Steele, designed and personally leads a free one-on-one web conference available to anyone who requests their information kit. It’s not a sales call. It’s a substantive education session designed to help you understand whether a Gold IRA makes sense for your specific situation — before you commit to anything.

Transparent, flat fees. Augusta charges approximately $80 annually for account administration and $100–$150 for storage — fixed amounts, not percentages. At a $500,000 account balance, the difference between flat fees and a 1% annual percentage fee is $4,800 a year.

Up to 10 years of fees waived. Every customer who opens a qualifying account receives zero custodial and storage fees for up to 10 years. There are no qualification hoops. Everyone gets it.

95% of the paperwork handled for you. Setting up a Gold IRA and executing a 401(k) rollover is technically complex. Augusta coordinates the custodian, the depository, and the IRS compliance requirements, handling virtually all of the administrative process on your behalf.

The minimum investment is $50,000 — which is higher than some competitors and reflects Augusta’s focus on serious investors who will benefit from that level of service.


Get Your Free Gold IRA Guide from Augusta Precious Metals
Augusta’s free Guide explains exactly how a Gold IRA rollover works, what it costs, and whether it makes sense for your situation. No sales pressure, no obligation — and a free one-on-one web conference with a Harvard-trained economist is included with your request.

The short form asks for a phone number so Augusta’s team can schedule your free web conference. You control whether and when you respond to anyone.

Named “Best Overall Gold IRA Company” by Money Magazine. A+ BBB. Zero complaints. Up to 10 years of fees waived. $50,000 minimum investment.

→ Get Your Free Guide (No Obligation)

The Bottom Line

None of the five risks in this article require a market crash to do damage. They work in the background — inflation compounding, taxes accruing, correlations tightening — regardless of what the headlines say. That invisibility is exactly what makes them dangerous for investors who are otherwise doing everything right.

The retirees I’ve watched preserve their wealth most effectively share one characteristic: they made explicit, informed decisions about each of these risks rather than leaving them unexamined. A Gold IRA is one tool for addressing several of them at once — and Augusta’s free Guide is a straightforward way to understand whether it belongs in your plan.

There’s no cost to request the Guide. No obligation to open an account. The only thing you risk is spending 20 minutes better informed than you are today.

Don’t leave these risks unexamined.
Augusta Precious Metals — “Best Overall Gold IRA Company,” Money Magazine. A+ BBB. Zero complaints. Free one-on-one web conference with a Harvard-trained economist. Up to 10 years of fees waived. $50,000 minimum investment.

→ Get Your Free Guide Now

MoneyTalksNews is an independent personal finance publisher. We may earn a referral fee from partner services at no cost to you. Our editorial recommendations are based on merit, not compensation.

Intel CEO Lip Bu Tan crushed earnings targets on 1-year anniversary—We’re embracing ‘paranoid’ roots



Intel has spent the last few years trying to reinvent itself and prove it’s still relevant in an AI-centric world dominated by Nvidia’s chips.

On Thursday, as Intel crushed Wall Street financial targets, the company had a new message: There’s nothing wrong with being a 58-year-old maker of PC and server microprocessors.

“We are embracing our roots as data driven, paranoid, and engineering driven,” CEO Lip Bu Tan said at the start of the company’s Q1 earnings conference call, referencing the famous “only the paranoid survive” philosophy of Andy Grove, the late cofounder of Intel.

Shares of Intel surged more than 22% in after hours trading Thursday after the company reported first-quarter results. Instead of the 2% decrease in revenue that analysts were expecting for the first three months of the year, Intel grew revenue 7% year-over-year to $13.6 billion. Revenue in the current quarter will range between $13.8 billion and $14.8 billion, Intel said, well above the $13.06 billion analysts have been expecting. 

Demand for Intel’s central processing units (CPU) chips, which are based on its longstanding x86 architecture, is booming, the company said. In fact, revenue would have been even higher had it been able to produce more of the chips.

“A year ago the conversation around Intel was about whether we could survive,” Tan said. “Today it’s about how quickly we can add manufacturing capacity and scale our supply to meet enormous demand for our products.” 

It was hardly an exaggeration when it comes to the bleak outlook for the company, which he joined as CEO in March 2025, a few months after Pat Gelsinger was ousted from the top job. At the time, many observers, including former board members, wondered whether the company should be broken apart, with its manufacturing facilities sold or spun into a separate business. A few months after Tan started, the U.S. government bought a 10% stake in Intel, helping to shore up the company in a deal the Trump administration said was important for national security and American industry. 

CPUs are back, but is Intel?

The resurgence in demand for Intel’s CPUs is a somewhat surprising turn of events after several years in which the GPUs, or graphics processing units, made by Nvidia appeared to be the future because of their prowess with AI models. 

“In recent months we have seen clear signs that the CPU is reasserting itself as the indispensable foundation of the AI era,” Tan said on the call. The reason, he explained, is that CPUs are better suited for running AI services, as opposed to creating—or training—AI models, where GPUs have the edge. In the early days of the generative AI boom, as companies like OpenAI, Anthropic, and Google were training giant new AI models, GPUs were the clear winner. But as the market evolves, Intel said the pendulum is swinging back to CPUs. 

Intel finance chief Dave Zinsner said that the ratio of GPUs to CPUs in AI data centers is changing. While there are typically seven or eight GPUs for every one CPU for the job of training AI models, the ratio is only three or four GPUs for every one CPU when it comes to inference, or running AI models. And as agentic AI gains ground, Zinsner said the ratio could hit parity or even flip in Intel’s favor. 

But there are still plenty of challenges. Nvidia recently released its first standalone CPU, adding to existing competition Intel faces from longtime rival AMD, as well as from server chips based on the ARM architecture (including an upcoming chip that ARM is making itself, instead of strictly licensing the chip design to other companies). 

And the bigger question is whether Intel’s resurgence is truly a sign that the company is on the mend, or simply a reflection of the booming AI infrastructure buildout, as data center companies snap up as many chips as they can. Big questions also remain about Intel’s so-called foundry business, which manufactures chips for other companies and competes with global giant TSMC—particularly whether Intel will continue to invest the massive sums required to develop the next generation of chipmaking technology. 

Tan has previously said Intel would not commit to building factories using the most advanced 14A fabrication process (capable of producing chips with 1.4 nanometer circuits) unless it has committed customers. And he gave no update on that front on Thursday, despite speculation that Elon Musk and Telsa’s recently announced partnership with Intel, via Terafab, might be the much-anticipated 14A customer.

Asked about Terafab deal, Tan described it as a broad relationship in which the two companies will learn a lot together, but provided few specifics. “Elon and I believe the global supply chain is not keeping pace with the rapid acceleration in the demand,” he said.

As for 14a customers, Tan was equally tight lipped: “We’re making great progress in terms of yield and cycle time. And clearly we’re engaging with multiple customers; heavy engaging. My style is underpromise, over delivering. So we have no plans to announce the customer unless a customer wants to announce it.”

Bitcoin Live Trading: Coiling Tight! Are We Finally Getting The Move?! EP1949



Bitcoin Vegas 2026:

Welcome to the Crypto Lifer Channel!

JOIN THE TRADING GROUP ➡️

Pionex: Best Bot Platform

Join My Pionex Trading Strategies

Trading Bot:

💱 My Exchanges💱
WEEX:
Bitunix:
BTCC:
TOOBIT:
MEXC:
KCEX:

Lifer Trading Class:

Lifer’s Key Insight Newsletter signup:

Token Metrics:

Nord VPN:

Social Media Accounts ➡️

💱 Other Exchanges💱
Binance:
Binance: (non-US residents):

🛠Helpful Tools🛠
ALTRADY:
BOOKMAP:
Koinly:
Trezor:

🕒Timestamps
0:00
11:05 INTRO
11:46 BOOKMAP
12:48 BTC 1
12:56 TRADING GROUP
13:23 BTC 1
14:04 BTC LAS VEGAS 2026
15:26 BTC TRADE
24:32 TRADING GROUP
27:08 BTC TRADE
29:18 BTC 15
29:22 BTC 1
29:31 BTC TRADE
39:55 BTC 15
39:38 BTC 3
39:49 BTC 1M
42:12 BTC TRADE
42:52 TRUMP SPEAKING
43:29 BTC TRADE
44:08 BTC 15
44:36 BTC TRADE
44:53 BTC 1M
45:01 BTC 2W
45:36 BTC 1W
46:09 BTC 3D
46:15 BTC 1D
47:42 BOOKMAP
48:05 BTC 1D
49:25 BTC 22H
49:46 BTC 4H
50:05 BTC 2H
50:10 BTC 1H
50:21 BTC 15
50:26 BTC TRADE
54:36 OIL TRADE
55:45 BTC TRADE
57:44 BOOKMAP
57:46 BTC TRADE
1:01:15 BTC 15
1:03:04 BTC TRADE
1:07:48 BOOKMAP
1:08:39 BTC TRADE
1:09:21 BTC 15
1:09:54 BTC 1
1:10:06 BTC 1D
1:11:13 BTC 15
1:11:48 BTC TRADE
1:17:45 BOOKMAP
1:18:05 BTC TRADE
1:18:13 TRUMP SPEAKING
1:19:01 BTC 15
1:19:13 BTC 1D
1:19:25 BTC TRADE
1:23:20 BTC 15
1:24:59 BTC 1D
1:25:02 BTC 15
1:25:16 BTC TRADE
1:28:24 TRUMP SPEAKING
1:35:55 TRADING GROUP
1:36:03 BTC 1D
1:36:06 BTC 1H
1:36:16 BTC 15
1:36:21 BTC 1
1:36:32 BTC TRADE
1:38:45 OIL TRADE
1:40:15 BTC TRADE
1:43:03 FEAR & GREED INDEX
1:43:08 BTC 15
1:45:34 BTC 7
1:45:55 BTC 4H
1:46:19 BTC 1
1:46:28 BTC 5s
1:48:03 BTC 30s
1:48:08 BTC 1
1:48:11 BTC 5
1:48:20 BTC 1H
1:50:14 BTC TRADE
1:50:48 BTC 1H
1:50:50 BTC 1
1:50:53 BTC 5s
1:52:33 BTC 1H
1:54:36 BTC 15
1:55:44 BOOKMAP
1:55:47 BTC 15
1:56:29 BTC 30
1:57:08 BTC TRADE
1:57:23 BTC 1
1:57:25 BTC 30
1:57:33 BTC 15
1:57:36 BTC 1H
1:57:45 BTC 4H
1:58:20 BTC 15
1:59:36 BTC 1H
1:59:40 BTC TRADE
2:09:35 BOOKMAP
2:09:47 BTC TRADE
2:22:50 BTC 1
2:22:58 BTC 8H
2:25:13 TRADING GROUP
2:26:19 BTC TRADE
2:29:20 BTC 8H
2:30:18 BTC 1D
2:30:26 BTC 4H
2:30:45 BTC 1H
2:31:17 BTC TRADE
2:31:32 OUTRO

Disclaimer:
Please note that all information and opinions shared on the Crypto Lifer YouTube channel, as well as any affiliated channels or publications, are intended solely for educational, informational, and entertainment purposes. None of the content available on the platform should be viewed as legal, financial, investment, or tax advice, nor should it be viewed as guidance, solicitation, or suggestion regarding investment strategies or purchase/sale/retention of investments.
Any and all information and opinions shared on Crypto Lifer are based purely on personal research and beliefs, and while such opinions are considered reliable, no guarantee or representation is made with respect to their accuracy, completeness, timeliness, or reliability. The information presented on Crypto Lifer is subject to change without notice, and should not be construed as specific advice or guidance to any individual or entity.
It is important to note that cryptocurrency trading and investing entails high risks and may result in significant losses; therefore, it is advisable to conduct one’s own research and seek professional advice from a licensed financial professional. Crypto Lifer does not provide financial advice and is not a licensed financial professional. In addition, past performance does not necessarily predict future results, and should not be taken as a reliable indicator of future performance.
Please be advised that Crypto Lifer may, on occasion, discuss projects, tokens, services, or entities that have compensated the channel in some form, and in such cases, the channel will always disclose that relationship fully. It is important to take this information into account when considering opinions, strategies, or trades discussed on Crypto Lifer.

source

The Club For Growth Tells Senate Banking Committee To Push Forward The CLARITY Act


The Club for Growth chimed in today to add its voice in support of the CLARITY Act, crypto market infrastructure legislation that will outline the regulatory ecosystem for digital assets while fueling innovation across the entire financial services sector. The legislation remains parked in the Senate Banking Committee as members seek a compromise between the various industry interests.

Founded in 1999, the Club for Growth is a non-profit that focuses on economic policies that support free enterprise and a market economy. Signed by Club for Growth President David McIntosh, the letter states that the United States is falling behind in digital asset innovation largely due to regulatory uncertainty.

Describing the CLARITY Act as a needed course correction, the group supports the following policies:

  • Providing clear jurisdictional boundaries between the Securities and Exchange Commission (SEC) and the Commodity Futures Trading Commission (CFTC), ensuring that digital assets are regulated according to their underlying economic characteristics rather than arbitrary enforcement theories.
  • Fostering market-based innovation and competition, which prevents entrenched incumbents from leveraging regulatory ambiguity to stifle new entrants.
  • Giving legal certainty for developers, intermediaries, and users, which allows responsible actors to operate within a predictable framework rather than navigating shifting enforcement risks.
  • Rejecting regulation-by-enforcement, restoring the proper role of Congress in setting policy and the proper role of agencies in faithfully executing the law.

The letter does not address the key issue of stablecoin yield, the biggest impediment to agreement, as legacy banks fear additional competition from the digital asset sector.

The letter asks for the Senate Banking Committee to prioritize approval of the legislation:

“Further delays in marking up this important legislation risks prolonging uncertainty and ceding more ground to foreign jurisdictions that are moving aggressively to attract digital asset innovation with clearer frameworks. The Senate Banking Committee should seize this moment to provide leadership with urgency, thoughtfulness, and courage.”



Most Businesses Fail Because Founders Can’t Sell


Catch the Full Episode

Episode Overview

In this episode of the Duct Tape Marketing Podcast, host John Jantsch sits down with serial entrepreneur Brian Will to unpack the real reasons most businesses fail and why it has little to do with product, market, or funding. Drawing from his experience building 10 companies worth over half a billion dollars, Brian explains how sales, not technical skill, is the true driver of business success.

The conversation explores practical sales psychology, common mistakes founders make, and actionable strategies to improve closing rates. Brian also shares his unconventional journey from high school dropout to successful entrepreneur and breaks down why mastering communication, negotiation, and human behavior is essential for any business owner.

Guest Bio

Brian Will is a serial entrepreneur who has built or co-built 10 companies across five industries, collectively valued at over $500 million at their peak. A high school dropout turned business leader, Brian specializes in sales systems, negotiation strategies, and business growth. He is the author of multiple books, including The Dropout Multi-Millionaire and The Psychology of Sales and Negotiations, where he shares proven frameworks for scaling businesses and improving sales performance.

Key Takeaways

1. Most Businesses Fail Because Founders Can’t Sell

  • Failure is rarely about product or market. It is about lack of sales ability.
  • Many founders are technicians who lack skills in selling and management.

2. The Biggest Sales Mistakes

  • Talking too much
  • Sounding like a stereotypical salesperson
  • Overloading prospects with technical details

3. Sales Is a Conversation, Not a Pitch

  • Asking the right questions is more powerful than presenting features.
  • Customers will tell you how to close them if you listen carefully.

4. Simplicity Wins

  • Communicate at a basic, clear level, around a fifth grade level.
  • The more complex your explanation, the less your customer retains.

5. “No” Is the Most Powerful Word in Sales

  • Every negotiation starts with “no.”
  • Setting expectations and anchoring price ranges improves outcomes.

6. Never Ask for a Budget

  • Customers will often mislead you.
  • Instead, provide a price range and let them choose within it.

7. Match Your Sales Style to the Buyer

  • Emotional buyers respond to feelings.
  • Analytical buyers want data.
  • Adjust your approach quickly based on cues.

8. Founders Must Build Around Their Weaknesses

  • If you are not a salesperson, hire or partner with one.
  • Success requires entrepreneur, technician, manager, and salesperson roles.

9. Listening Is a Competitive Advantage

  • Knowing when to stop talking dramatically improves close rates.

10. Growth Comes From Letting Go of Control

  • Brian’s biggest lesson is that success accelerated when he stopped trying to do everything himself and trusted more experienced partners.

Great Moments

00:02 – Why Businesses Really Fail
Brian explains that failure is usually due to lack of sales skills, not product or funding.

00:54 – Discovering a Natural Talent for Sales
Brian shares how he accidentally discovered his ability to sell insurance.

03:52 – The Three Core Sales Mistakes
Talking too much, sounding like a salesperson, and being overly technical.

05:35 – Talking Yourself Out of the Sale
A story illustrating how over explaining can lose deals.

07:04 – The Power of “No” in Negotiation
Why every negotiation starts with rejection.

09:57 – Why Technicians Fail as Business Owners
The Joe the plumber example highlights missing business skills.

12:29 – Ask Questions, Don’t Pitch
How questions reveal exactly how to close a deal.

14:47 – Practical Sales Example (Windows)
A real world walkthrough of effective sales questioning and pricing.

16:40 – Why You Should Never Ask for a Budget
Customers will mislead. Set ranges instead.

18:13 – The Lesson Brian Wishes He Learned Earlier
Success came when he stopped trying to do everything himself.

Memorable Quotes

“Most salespeople fail for exactly the same reasons. They talk too much and act like a salesperson.”

“If I can get you to have a conversation instead of selling, your closing rates will go through the roof.”

“Every single negotiation starts with no.”

“If your business fails, it won’t be because you’re bad at your craft. It will be because you can’t sell or manage.”

“The more you talk, the less they hear.”

Affordability overtakes trade as Canadians’ top economic concern




Bank of Canada survey shows housing costs and job security now outweigh tariff fears, as Ottawa shifts focus back to domestic pressures