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 AI Is Quietly Creating Millionaires — and Here’s Exactly How to Copy Them (No Code, No Staff)


Opinions expressed by Entrepreneur contributors are their own.

Key Takeaways:

  • The one barrier locking 99% of people out of your industry — and how a solo founder turned it into an $80 million exit.
  • Why one company’s $40 million AI win got quietly reversed, and the single line you should never let AI cross.
  • The “describe it in plain English” move that built a $400 million company with no engineers.

You already know AI is minting a new kind of millionaire. The part that stings is that everyone tells you to “use more AI” — more tools, more prompts, more content — and you are still the one making every decision and wiring five apps together at 11 pm.

Here is the uncomfortable truth. The founders getting rich are not using more AI than you. They are using it in the one or two places that create the most financial leverage, and skipping the rest. In the video above, I break down four of them — how they did it and the exact move you can copy.

Take the no-code builder that lets a non-developer describe an app in plain English and ship it. The obvious lesson is “AI writes code now.” The real one is different: the winner found the exact barrier that locks 99% of people out of an industry — “I can’t code it” — and removed it. That barrier was the product.

That is the pattern underneath all four founders. As I put it in Chapter 6 of The Wolf Is at the Door, “we have constructed barriers around social and economic frameworks that both sustain and confine us,” and pattern recognition is what “allows us to spot the common threads within the problem — and the possibility.” The old gatekeepers — funding, hiring, infrastructure — are gone, and most operators still have not noticed.

And here’s where it gets uncomfortable.

The door is open for you specifically, not just for them. In the 2026 Intuit QuickBooks AI Impact Report, 43% of US businesses now credit AI with revenue gains, against just 2% that say it reduced revenue. The gap is no longer the top 1% — it is operators who put AI on their highest-value constraint versus those who sprinkle it on busywork.

The section in the video worth slowing down for is the reversal. Not because of what worked — but because of what didn’t. One company deployed an AI chatbot that did the work of 700 agents and drove a $40 million profit improvement, then walked it back and rehired humans. Everyone quotes the $40 million. Almost nobody asks which conversations AI should never have touched — and that answer separates founders who make money with AI from those who just spend on it.

Every founder, every reversal and every prompt is walked through in the video above — including the barrier-finder prompt that turns “the thing 99% of people can’t do in my industry” into a product roadmap in a single paste.

The free AI Success Kit, available to download for a limited time, comes with a free chapter from my new book, The Wolf is at The Door – How to Survive and Thrive in an AI-Driven World.

Key Takeaways:

  • The one barrier locking 99% of people out of your industry — and how a solo founder turned it into an $80 million exit.
  • Why one company’s $40 million AI win got quietly reversed, and the single line you should never let AI cross.
  • The “describe it in plain English” move that built a $400 million company with no engineers.

You already know AI is minting a new kind of millionaire. The part that stings is that everyone tells you to “use more AI” — more tools, more prompts, more content — and you are still the one making every decision and wiring five apps together at 11 pm.

Here is the uncomfortable truth. The founders getting rich are not using more AI than you. They are using it in the one or two places that create the most financial leverage, and skipping the rest. In the video above, I break down four of them — how they did it and the exact move you can copy.

Adobe: After Lifting Guidance, Is the Beaten-Down Stock Ready to Break Out?


While off its lows, Adobe (ADBE +1.37%) stock is still down nearly 30% on the year over fears that AI will disrupt its business. However, the company continues to see solid revenue growth, produce robust free cash flow, and the stock remains cheap.

Let’s take a closer look at Adobe’s results and prospects to see if it can finally start to break out to the upside.

Image source: The Motley Fool

The Freemium strategy

To try to kick-start growth, Adobe has adopted a freemium model meant to help drive user adoption and convert casual users into long-term subscribers. This includes free offerings such as Adobe Express and mobile tools, as well as users getting limited monthly generative AI credits. The hope is that these users will buy more AI credits and eventually move to the company’s more advanced premium subscriptions. Adobe said its monthly active freemium users grew 70% year over year to surpass 100 million in the quarter.

For its fiscal third quarter, Adobe saw revenue climb 13% year over year to $6.76 billion. This was above its prior forecast for revenue of between $6.67 billion and $6.72 billion. Adjusted earnings per share (EPS) jumped 15% to $6.13, ahead of its earlier $6.05 to $6.10 outlook.

Among individual segments, business professionals and consumers subscription revenue (which includes Adobe Acrobat and web-based solutions like Express) saw revenue increase by 16% to $1.91 billion. Creative and marketing professionals subscription revenue (which includes programs like Photoshop and Adobe Experience Manager) grew 13% to $4.65 billion.

Looking ahead, Adobe provided the following guidance, as seen in the table below:

Metric

FY 2026 Forecast

Revenue

$26.576 billion to $26.626 billion

Business professionals & consumers subscription revenue

$7.47 billion to $7.49 billion

Creative & marketing professionals subscription revenue

$18.242 billion to $18.272 billion

Total ARR growth

10.2%

Adjusted earnings per share

$24.45 to $24.50

Data source: Adobe earnings releases. FY = fiscal year.

For the fiscal fourth quarter, meanwhile, it provided the following outlook:

Metric

Fiscal Q1 Forecast

Revenue

$6.8 billion to $6.85 billion

Business professionals & consumers subscription revenue

$1.93 billion to $1.95 billion

Creative & marketing professionals subscription revenue

$4.665 billion to $4.695 billion

Adjusted earnings per share

$6.30 to $6.35

Data source: Adobe earnings releases.

Adobe also announced that it has agreed to acquire Topaz Labs. The AI photo and video enhancement software company boasts more than 1 million users, and its technology will be integrated across Adobe’s creative AI solutions.

Is Adobe stock a buy?

Adobe has been an unfailing low double-digit revenue grower, although some investors remain wary of the stock despite its consistency. New annual recurring revenue (ARR) growth has slowed, with new ARR seeing a steep 39% year-over-year decline. Right now, this can be attributed to the company trying to find the right balance between near-term revenue growth and longer-term user acquisition through its freemium model, which could lead to more robust growth in the future.

Adobe Stock Quote

Today’s Change

(1.37%) $3.40

Current Price

$252.23

AI revenue is growing quickly, with AI ARR up 150% to $650 million. However, that is still a small percentage of the company’s overall revenue and isn’t really moving the needle at this point.

Turning to valuation, the stock currently trades at a forward price-to-earnings (P/E) ratio of 9 times fiscal year 2027 analyst estimates (ending November 2027). For a high gross margin software-as-a-service (SaaS) business growing revenue by double digits that generates strong free cash flow, that’s a bargain.

While Adobe remains out of favor and has no immediate catalyst, I think the stock is just too cheap at current levels to completely write off. As such, I think patient investors can buy the stock at current levels.

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Major lenders have raised fixed rates, while some borrowers may face larger increases as discretionary discounts disappear.

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New Bills Would Cut Federal Aid To College Programs That Fail Licensing And Earnings Tests


Sen. Jeff Merkley (D-OR) and Rep. Raja Krishnamoorthi (D-IL) introduced companion bills on last month that would block federal student aid from programs whose graduates cannot qualify for the jobs those programs advertise. S. 5021 went to the Senate HELP Committee with Sens. Dick Durbin (D-IL) and Richard Blumenthal (D-CT) cosponsoring, and H.R. 9748 went to House Education and Workforce with Rep. Danny Davis (D-IL) signed on. Both texts are identical, and both are titled the Protecting Students from Worthless Degrees Act.

This bill seeks to solve the same problem that federal borrower defense to repayment loan forgiveness tries to fix after the damage is done.

The bill makes federal aid conditional on two things a school now only has to promise. A program preparing students for a licensed occupation would have to qualify its graduates for licensure in the state where they live, and the school itself would have to arrange the clinical placement or apprenticeship that license requires.

Krishnamoorthi said in the announcement that students “should never spend years earning a degree, take on tens of thousands of dollars in debt, and then discover they were never actually qualified for the career they were promised.” That failure shows up most in health care and counseling, where which health science master’s degrees pay off turns on whether the credential clears a state licensing board. TICAS, Third Way, New America, EdTrust, AFT, and The Century Foundation all endorsed the bill.

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Why It Matters

Accountability rules for financial and and career programs have changed with every administration because they live in regulation, not statute. The goal with these bill is to codify the requirements into law, to make them less likely to change from administration to administration.

The licensure requirement is the piece that students should care about the most. A school that enrolls nursing or counseling students without securing their clinical placements would lose access to federal student aid programs like student loans. This would make false promises a financial problem for the college. Nothing in the current financial aid overhaul goes that far.

The Details

  • Two thresholds, both must fail. A cohort fails only when its discretionary debt-to-earnings rate hits 20% or higher and its annual rate hits 8% or higher. Two failures in any three consecutive award years end Title IV eligibility for that program.
  • Amortization varies by credential. Certificates and associate degrees amortize over 10 years, bachelor’s and master’s over 15, doctoral and first-professional over 20, and median debt counts private student loans, not just federal.
  • Medicine and clinical fields get a residency adjustment. Programs in medicine, osteopathy, dentistry, clinical psychology, and three counseling and social work fields can be measured seven to 10 years after completion when the Secretary identifies outlier earnings growth, rather than at year four.
  • Warnings come before the cutoff. The Education Department would publish program-level rates each year and make schools warn current and prospective students when a program fails or sits one year from failing.
  • Rebranding gets blocked. A failed program cannot come back for three years, and neither can a “substantially similar” replacement with the school’s most senior executive signing a certification to that effect.
  • Certificates face the high school earnings test. The earnings premium (does a typical graduate out-earn a typical high school graduate) would extend to undergraduate certificate and diploma programs.
  • Online programs would need approval in every state where students live. Section 5 conditions eligibility on legal authorization in each state a school enrolls from, and reciprocity agreements would count only where the student’s state runs a complaint process it can enforce and make public.
  • The tipped-profession delay dies. Section 4(e) would void the carve-out in the July 2026 STATS and Earnings Accountability final rule that pauses judgment on cosmetology, barbering, and massage therapy programs, effective July 1, 2027.

How This Connects

Changes of this scale would have a massive ripple effect through certain career programs, and the data is still thin. And while this bill is forward looking, it doesn’t help those students who already enrolled or recently graduated and may be struggling.

The department reported this year that nearly 1,800 colleges had not submitted required earnings data — the data every debt-to-earnings calculation depends on. Add the graduate school loan limits already capping what students can borrow for these credentials, and the practical move for a family is unchanged: run a college ROI calculation before signing anything.

What’s Next

Both bills sit in committee under Republican majorities that have shown no appetite to make more changes. What is worth watching is the Education Department’s first earnings calculation in early 2027, which produces the program-level failure list under the existing rules. That list will show how much of this bill’s work the broader financial aid overhaul already does, and where the licensure gap Merkley and Krishnamoorthi are focused on needs more attention.

Editor: Colin Graves

The post New Bills Would Cut Federal Aid To College Programs That Fail Licensing And Earnings Tests appeared first on The College Investor.

Wirex Partners With Tempo To Enable Stablecoin Backed Card Launches


Enterprise demand for stablecoin-backed cards is accelerating, and a new partnership is designed to shorten the path from concept to live product. Wirex, a global stablecoin infrastructure company and principal member of both Visa and Mastercard, has brought Tempo onto its platform as a settlement option for corporate and fintech card programs.

The live connection means companies already using Wirex for licensed card issuance, wallets, compliance, and on-chain settlement can now choose Tempo as the layer that moves value behind those cards.

In practice, a cardholder can spend from a stablecoin balance while Wirex manages the regulated card rails and Tempo handles settlement designed specifically for high-volume payments.

Wirex has scaled quickly in this category.

Its infrastructure hit $1 billion in annualized on-chain volume 131 days after launch and then doubled that figure 110 days later, positioning it among the faster-growing stablecoin card platforms.

Adding Tempo is meant to give partners more choice over how those flows settle rather than forcing a one-size-fits-all chain.

Tempo was selected in part because it is more than a generic ledger. Incubated with payments expertise from Stripe, it is built around real payment workloads: sub-second finality, dedicated capacity, and fees that are small and predictable.

Network costs can be paid in stablecoins, so operators do not need a separate gas token.

Structured transaction data keeps funds movement and settlement records on the same rail, which can simplify reconciliation.

Optional privacy features, including Tempo Zones, keep balances and activity private while still allowing selective disclosure for audits and compliance.

The companies are pairing infrastructure with implementation help. Wirex supplies the licensed card stack.

Tempo’s Stablecoin Advisory group and engineers work with customers on product design, settlement architecture, partner selection, prototypes, and production rollout.

That model draws on Tempo’s existing enterprise work with names such as DoorDash, Deel, Klarna, Felix, and ARQ.

Daniel Rowlands, General Manager at Wirex, said offering Tempo gives partners fast, predictable, and private settlement, with advisory support that can compress the time from integration to live programs.

Ani Narayan of Tempo’s go-to-market team said Wirex gives companies building on Tempo a clearer route to launch stablecoin-backed cards by combining regulated issuance with Tempo’s network and hands-on support.

The division of labor is straightforward. Wirex covers cards, wallets, and compliance under its own licenses.

Tempo focuses on settlement performance and helping teams design flows that work in production, not only in a demo.

Both sides say first enterprise programs using the combined stack are already moving toward launch, with additional announcements expected.

For fintechs and digital platforms, the pitch is a shorter stack: one integration for cards and compliance, plus a payments-first chain for settlement, privacy options, and operational simplicity.

Enterprises evaluating stablecoin cards can now treat Tempo as a selectable settlement layer inside Wirex rather than assembling those pieces separately.

The announcement reflects a broader shift: stablecoins are no longer only a transfer tool. Combined with principal-member card programs, they can fund everyday spend while settlement happens on a chain built for payments rather than general-purpose computation.



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Saudi Arabia faces nightmare scenario as Houthis threaten shipping route and drones close pipeline



It’s a nightmare scenario for Saudi Arabia, and it has sent jitters through global markets.

The Saudis’ most essential ally, the United States, has been unpredictableand sometimes unreliable. U.S. President Donald Trump seems reluctant to widen an already unpopular and stalemated Mideast war ahead of congressional elections. For Iran, the rebels’ advance and closure of the pipeline ramp up global economic pressure as its grip over the Strait of Hormuz has been loosened.

Michael Ratney, a former U.S. ambassador to Saudi Arabia, said the latest developments are “incredibly frustrating” for the kingdom.

“Despite their antipathy for the Iranians, this is a war they had never asked for, they had great trepidation about. And once it started, all of their … worst-case scenarios started coming true.”

The Saudi government did not respond to a request for comment. But a Saudi official, who was not authorized to brief media and spoke on condition of anonymity, said the kingdom would defend itself and work with partners, including the United States, to ensure freedom of navigation in the Red Sea.

Saudi hopes for a new Mideast have gone up in smoke

Saudi Arabia’s crown prince and de facto ruler, Mohammed bin Salman, has spent years trying to build a very different Middle East, with wide-ranging social and economic changes aimed at transforming the ultra-conservative kingdom into a global business hub in a more prosperous and integrated region.

Those efforts suffered major setbacks after Hamas’ Oct. 7, 2023 attackon Israel, which triggered one war after another. When the U.S. and Israel attacked Iran on Feb. 28, it responded with missile and drone attacks on Saudi Arabia and other Gulf states, and effectively shut down the Strait of Hormuz, bottling up their oil and gas exports and jolting the world economy.

Saudi Arabia escaped some of the worst effects by piping its oil across the Arabian Peninsula to the Red Sea, where it could be exported to Europe via Egypt’s SUMED pipeline and the Suez Canal, or to Asia via a route running through the Bab el-Mandeb Strait, and toward the Indian Ocean.

But tensions reignited with the Houthis in July, leading the rebels to declare a blockade of Saudi shipping and resume large-scale attacks for the first time in four years.

Over the last two days, the Houthis have seized the port city of Mokha and a Red Sea island from Saudi-backed Yemeni government forces, enhancing the rebels’ ability to block Saudi shipments through the Bab el-Mandeb.

On Friday, Saudi Arabia said it shut down the pipeline leading from major oil fields in the east to the Red Sea in the west because of drone attacks originating in Iraq, where Iran supports powerful militias. Regional officials recently told The Associated Press that the Houthis have helped the Iraqi militias carry out attacks.

Houthi attacks have already caused a plunge in Saudi oil exports to Asia, from around 3.4 million barrels a day in June to just 128,000 in August, though they had recovered somewhat this month to 700,000, according to figures compiled by Kpler, a global trade monitor.

The Saudis have few options

Saudi Arabia fought against the Houthis for years beginning in 2015, but its allies made little progress on the ground. The conflict killed an estimated 150,000 people and at times pushed Yemen to the brink of famine before a 2022 ceasefire.

“Saudi Arabia has spent several years trying to move beyond the Yemen conflict and focus on economic transformation and regional stability,” said Neil Quilliam, a Middle East expert at Chatham House.

“Recent Houthi gains increase pressure on Riyadh to respond, but every available option carries significant costs and uncertain outcomes.”

The Saudis could step up their military response and try to dislodge the Houthis, but that would prolong the conflict and lead to even heavier Houthi attacks on Saudi energy infrastructure, said Sherwan Hindreen Ali, Middle East research manager at ACLED, a conflict monitoring group.

“The kingdom already faced this in the past, but Houthi weaponry is more sophisticated now than it was back then, and the Saudis likely have less interceptor missiles available as a result of the U.S.-Iran conflict,” he said.

The Saudis could also seek a diplomatic solution with either the Houthis or their patrons in Tehran.

But the Houthis have demanded the lifting of a Saudi-led blockade, which would allow them to grow much stronger over the long term, and Iran has little interest in stabilizing the region without securing major U.S. concessions.

US help may not be forthcoming

For decades, Saudi Arabia and other Gulf states have relied on U.S. security guarantees. Those have eroded under Trump, who did not respond during his first term when a 2019 attack claimed by the Houthis temporarily knocked out half of Saudi Arabia’s oil supply.

In February, the U.S. joined Israel in attacking Iran without consulting its Gulf allies, and since then it has struggled to defend them from Iranian attacks.

Trump launched an air campaign against the Houthis last year in response to earlier attacks on Red Sea shipping linked to the war in Gaza. But this time, U.S. forces are heavily deployed around the Strait of Hormuz, where they are blockading Iran and trying to prevent attacks on shipping there.

The fighting has visibly strained the U.S. military and drawn down supplies of sophisticated interceptors.

The war is also deeply unpopular and has eroded Trump’s support after he had promised to keep the U.S. out of Mideast wars. Launching another military campaign in Yemen could compound the struggles of fellow Republicans in tight House and Senate races.

Trump on Saturday said Iran “probably” was behind the Saudi pipeline attack. Asked about a recent call with Saudi’s crown prince, he said: “He’s a good friend of mine, and I can just say everything’s going to work out fine and dandy.”

The White House did not respond to a request for comment on whether it plans to intervene in Yemen.

Speaking more broadly about the war with Iran on Thursday, Trump shrugged aside the idea of increasing military pressure, as some U.S. hawks have suggested. “Maybe I don’t do that because of the election,” he told Fox News’ “The Ingraham Angle.”

Ratney, the former U.S. ambassador, said it would be difficult for the Saudis to achieve their objectives without consistent U.S. support, which they had at previous times while fighting the Houthis.

“My understanding at this point is the White House is not enthusiastic about getting involved,” he said.

Pulte moves give whole loan sellers reason to act on VS4


Credit score modernization overseen by Federal Housing Finance Agency Director Bill Pulte has taken time to implement and the next tier of lenders considering it may need more, but there is one step they can immediately take.

Processing Content

The whole loan market is already beginning to respond as government-sponsored enterprises that buy many mortgages made in the United States roll the modernized VantageScore 4.0 out to the broader market after a large lender pilot and add new data points to securities files.

Whole loan sellers or their vendors can add a field for VantageScore 4.0 relatively quickly and it will help ensure they will have access to the full breadth of future opportunities in the market, said David Battany, executive vice president of capital markets at Guild Mortgage

“If you are a whole loan buyer or seller, you should absolutely add the extra field of this data,” he said. “There’s no guarantee that you immediately get a bid up because of it, but there may be a day when that becomes the case. That’s why you should add it.”

Vice Capital Markets, which runs a whole loan trading platform, announced that it has already added support for VS4 by including a data field for its system in bid tape information amid a flurry of FHFA and GSE policy announcements around credit modernization.

“Most investors are still in the process of getting ready to accept Vantage 4.0 scores and use them in bid tapes, but I expect that to happen very quickly,” said Chris Bennett, chairman of Vice Capital Markets.

Bennett said he has already seen some investor interest as large lenders from the pilot have begun funding a small but growing number of loans.

“It’s not everybody, but we have a couple servicing buyers on a co-issue basis that have started accepting it, and we’re expecting that very soon we’re going to see widespread adoption, or at least the ability to do it by most of the tier one investor community,” he said.

Progress at the GSEs and FHA

The GSEs’ current grid for VantageScore 4.0 requires that metric to be 20 points higher than the equivalent classic FICO that the enterprises have traditionally relied on to get the same loan price pegged to the average difference between them.

Differences between the two metrics include the fact that classic FICO requires at least half a year of traditional credit history to initially score a borrower as opposed to as little as one month. 

VS4 also incorporates newer types of payment reporting, such as rent and trended data.

Views on how the two score types should factor into GSE loan-level price adjustments may shift over time. The more advanced FICO 10T model is seen as increasingly competitive with VantageScore 4.0, and its pending review at the enterprises could further reshape market dynamics.

The Federal Housing Administration, which jointly announced somewhat similar credit modernization as FHFA in April, said it will officially begin a 10T rollout next year, officially adding it to the Technology Open to Approved Lenders scorecard on or after Jan. 1.

The structures of FHA and the enterprises that FHFA oversees differ, so there has been some divergence in their credit score modernization paths.

Enterprise loan-level disclosure files reported at the end of each month show the GSE have slowly increased VS4 activity since April, when the test was first announced, according to a recent analysis done by equity researchers at Keefe, Bruyette & Woods 

Those sales accounted for 5.56% of new-issue GSE loans in August, KBW’s Bose George, Frankie Labetti and Graham Bundy, wrote in the report. Most or 69.4% of that VS4 volume came from Rocket Mortgage. Another 28.7% came from United Wholesale Mortgage.

Other lender considerations

While adding a field to bid tapes does require some data mapping, it is relatively easy compared to other steps the next tier of lenders may be considering when it comes to VS4. 

“The adoption is happening slowly because it’s not that hard for us to amend our processes, bid tapes and coordinate with investors to be able to include this. It’s a much bigger deal as an originator,” Bennett said.

All this means midsize and smaller lenders who have fewer resources may need more time to adopt VS4 and be watching for implementation in industry origination systems. 

At least one, Calyx, has an interface with credit reporting and data solutions provider Advantage Partner Solutions to this end.  

Informative Research, another credit reporting and data solutions provider, also has been working with lenders to accommodate alternative credit scores in response to client interest, according to President Matt Orlando.

“Lenders believe there may be real value in VS4, both in lowering the cost of credit and in qualifying more borrowers under better terms, similar to the opportunity with FICO 10T,”  he said in an email.

Given recent unexpected runups in interest rates, lenders are more interested in qualifying more borrowers, although external scores play more of a role in pricing than eligibility at the GSEs.

However, the GSEs announced Friday that they are releasing historic credit assessment data previously only used in connection with their own automated underwriting system scores for the period between April 2013 and September 2025.

“Releasing enterprise internal scores alongside classic FICO and VS4 may prove to be Director Pulte’s most impactful announcement to date,” Sam Valverde, a former acting president of Ginnie Mae and vice president at Freddie Mac, said in an email.

“Once we understand how GSE scores compare to each other and to the existing methodologies, lenders, MBS investors, and borrowers will benefit,” he added.

Analyzing that date and gearing up servicing as well as origination system will be a deliberate process, experts interviewed for this article said.

And while whole loan sellers should be able to get a field readied quickly, there is some work involved even with vendor readiness, and they may have to wait for other steps.

“You have to do the data mapping on it, and you have to know which of your investors is going to accept it, which ones won’t, and what are the rules they’re going to be?” Bennett said. 

Investors and sellers will need to consider risk management in questions about whether and how to go beyond readying their bid tapes for VS4 and actually engaging in transactions.

“As a lender, it’s not just, ‘Can I sell this?’ It’s, ‘what’s the credit risk to me as the lender,'” Bennett said. “If this goes bad, this loan might be coming right back to me. I’ve got to make sure that as a lender, I’m comfortable with this methodology and I’m comfortable originating loans using VantageScore 4.0.”

Competition and cost updates

Another potential incentive for lenders to weigh against possible risks is that Pulte has been positioning credit score modernization as a way to spur competition that could put pressure on FICO to do more to lower prices in ways that could ease homebuying costs.

FICO and VantageScore have offered some selective discounts as a result of this pressure, but Pulte has shown some frustration with the lack of broader price breaks for the classic metric.

VantageScore is backed by the three bureaus that provide credit reports, which complicates the question of competition, but it is far less expensive than the more independent FICO’s classic model. FICO has been willing to provide more competitive pricing for 10T.

Lenders have had to pick one score to submit to the enterprises

“If you’ve got co borrowers you have to use the same score for both. You can’t use Classic FICO for one borrower and VantageScore 4.0 for the other. You have to use the same methodology,” Bennett said.

Another aspect of credit assessment that Pulte has renewed efforts to spur competition in are the trimerged reports the big three players behind VantageScore provide. Both credit report and score costs are incremental loan costs that can add up, with the former being relatively larger.

“If we could use competition to force the big three to improve the quality and the completeness of their data, then that would be a huge deal,” said Chris Whalen, an NMN columnist, independent analyst and investor who has written on the topic.

Pultes’s new push to this end has revived past concerns about whether there are other concerns in the move to make loan decisions from fewer bureaus, which may limit available information in a way investors may respond poorly to and lead to gaming.

To address such concerns, “one option is for FHFA to randomly assign a bureau or use another blind, rules-based rotation,” Ed Pinto and Tobias Peter, co-directors of the AEI’s housing center wrote in one of the latest reports on the much-debated topic.

What to watch for next

Going forward, the market will be watching whether a growing number of new data sets can ease investor concerns about VantageScore 4.0 and FICO 10T. Some investors have been hesitant to accept loans scored with these models because the underlying data doesn’t extend back to the 2008 financial crisis, leaving less historical evidence of how the scores perform in a downturn.

Rating agencies that assess the GSEs’ CRTs and private-label MBS outside the enterprise’s market have begun to weigh in on VS4’s growing use, and may be influenced by its inclusion in some of the enterprises’ new mortgage-backed securities and credit risk transfer disclosures.

The enterprises’ MBS aren’t rated because they have implicit government backing, making investors more concerned about prepayment than credit risk. So VS4 CRT data disclosures may be the more influential ones where rating agencies are concerned.

As far as where Pulte sees this all leading, he indicated in a recent social media post that he is envisioning a future where “the evolution of technology will lead to no credit score companies and I believe there will only be one credit bureau.”



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💰If I Started Investing Today (From $0), THIS IS WHAT I’D DO:
💰SCHD – BEST DIVIDEND ETF:
💰 SAVE MORE MONEY (better than a budget):
💰5 Best ETFs FOREVER in ROTH IRA:

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