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How U.S. know-how is fracking Australia into a gas boom, from Texas oilmen to Trump’s energy leader


As the U.S. shale oil and gas revolution took off two decades ago, Australia took notice and wondered whether the boom could be replicated down under.

In September, the effort began to pay off, thanks to the arrival of American oilmen. The first commercial natural gas deliveries from the Beetaloo Basin started flowing to the energy-hungry Northern Territory. The potential is far greater, and little-known Tamboran Resources and Daly Waters Energy had to clear years of roadblocks to get here.

Sydney startup Tamboran first hired an American ExxonMobil and Chevron veteran as its CEO in 2013. In 2014, Texas oil legend Scott Sheffield joined the board of Aussie natural gas player Santos. He was intrigued by the prospect of bringing shale drilling and fracking expertise to the outback, particularly the sparsely populated reserve with a peculiar name: the Beetaloo Basin.

Sheffield saw the Beetaloo’s upside, and its similarity to the Appalachia’s Marcellus Shale. He brought it to the attention of his son, Bryan, also a Texas oil CEO. Bryan was interested but too busy taking his company, Parsley Energy, public. A few months later, shale pioneer Aubrey McClendon took a small land position in the Beetaloo and Bryan read about it.

“I just remember feeling deflated,” Bryan Sheffield told Fortune. “He got into the Beetaloo really early and cheap. I remember thinking to myself, ‘He’s just running circles around me.’”

McClendon died in a car accident a year later, and more setbacks would soon befall the basin. Amid the global pushback to fracking, the Northern Territory imposed a moratorium from 2016 to 2018. Santos and others had drilled with limited results but couldn’t replicate the American formula. COVID-19 then tanked global exploration budgets and most companies’ interest in the Beetaloo. Parsley suffered in the pandemic and was sold to Scott’s company, Pioneer Natural Resources, for $4.5 billion. Two years ago, ExxonMobil bought Pioneer for $60 billion, the largest U.S. oil deal of the century.

After the pandemic, Bryan Sheffield’s top geologist from Parsley again raised the Beetaloo. This time, Sheffield, armed with his own startup private equity firm, Formentera Partners, took the lead.

“This play keeps coming up. This is three times,” Bryan Sheffield said. It felt like a sign.

After investing heavily in the small Aussie gas players, Tamboran and Beetaloo Energy, Sheffield also started his own Australian subsidiary, Daly Waters Energy.

Fast forward four years, partners Daly Waters and Tamboran announced the first natural gas sales ever from the Beetaloo in September. The milestone shows the basin can deliver, but it still must prove it can become economic over the long term.

“This is a total gamechanger,” Sheffield said. Five wells are now ramping up. “We created revenue. This whole time, the past five years, we have not had $1 coming back to us.”

The timing matters, both for the money-losing companies and for Australia, which could face natural gas shortfalls in the coming years. The U.S., Australia, and Qatar are by far the top liquefied natural gas exporters. Qatar is largely offline now because of the Iran war, and more of Australia’s offshore gas fields are drying up. The answer may lie onshore, in Beetaloo shale.

Sheffield’s capital influx was critical, but so was recruiting top American oilfield services players with shale expertise. Drilling leader Helmerich & Payne (H&P), tools and services giant Baker Hughes, and fracking leader Liberty Energy—the company cofounded by U.S. Energy Secretary Chris Wright—all took ownership stakes in Tamboran. Beetaloo Energy recently contracted with Halliburton.

“Applying the American [fracking] recipe to another country is the way forward,” Sheffield said. A newly built pipeline and gas processing plant now move the gas. “The big problem was the lack of service companies and infrastructure. Talking the service companies into moving into this play was key to unlocking it.”

“It’s kind of like in that movie, ‘Field of Dreams,” he added. “’If you build it, they will come.’”

The Liberty Energy fracking spread at the drilling program of Tamboran Resources and Daly Waters Energy in Australia’s Beetaloo Basin.

Formentera Partners

A basin that long defied drillers

A 1979 minerals drilling program triggered an accidental gas blowout in the Beetaloo. That drew the attention of U.S. oil and gas power Amoco, later acquired by BP, which drilled a test well in 1984. It came up dry. Others tried and failed too, despite survey data showing the basin’s gassy potential.

That was still 20 years before U.S. shale operators would crack the code for shale rock with the right mix of horizontal drilling and slickwater fracking. Slickwater uses a mix of water, sand, and thin, friction-reducing chemicals rather than thicker gels to shatter dense shale rock deep underground and free the gas.

In 2008, in Texas, geologist and Petrohawk Energy cofounder Dick Stoneburner—a great name for a shale rock expert—helped pioneer drilling and fracking and led the discovery of the Eagle Ford Shale oil boom in South Texas. Three years later, Australian mining giant BHP bought Petrohawk for $12 billion as its entry into U.S. shale. Stoneburner was contractually required to assist with the transition, which brought him to Australia.

Once free of his BHP obligation, he was recruited to Tamboran’s board in 2014. That was the year Santos drilled its first Beetaloo test well using modified shale techniques. The results were modest and didn’t wow investors, but they remained promising.

“I got intrigued,” Stoneburner told Fortune. “Santos had limited shale experience, really none. They had a big learning curve.”

Stoneburner saw Santos’ flaws and, eventually, so did Bryan Sheffield. The wells needed wider diameters (wider casing) and slickwater fracking, not gelled fluids, to sustain enough pressure to produce ample gas flows. That required equipment available only in the U.S.

“This is when I knew the play was going to work. They just weren’t doing it right,” Sheffield said. They discovered Australian rigs could only accommodate smaller diameters. “That’s when I knew I had to talk a rig company into moving horizontal rigs to Australia.”

The pitch was easier than expected. Coming out of the pandemic, services companies had excess equipment and were eyeing growth. H&P shipped a high-specification rig, Chris Wright’s Liberty brought a fracking fleet, and Baker Hughes supplied tools and services. “It’s not off-the-shelf stuff. So it’s all worked out very, very well,” Stoneburner said.

Sheffield was first impressed by the detailed report on the Beetaloo put together by his former geologist, Tom Layman. After the pandemic, he was put in touch with Stoneburner. They knew of each other but hadn’t met in person. Sheffield then met Tamboran’s CEO at the time, Alabama native Joel Riddle.

Rather than only invest in Tamboran, Sheffield bought stakes in Beetaloo Energy and Falcon Oil & Gas, which was acquired by Tamboran earlier this year. He also formed Daly Waters.

“He was ready to go,” Stoneburner said, surprised by Sheffield’s speed and aggressiveness.

Origin of the domino

The largest acreage holder in the Beetaloo was Australian utility Origin Energy. It lacked shale experience and had no clear plan for the land. Under investor pressure to decarbonize and avoid fracking, Origin weighed selling.

In 2022, Tamboran, flush with Sheffield’s capital, pounced. The group acquired Origin for just over $40 million, plus a portion of future royalties, and became the basin’s top player. Sheffield and Stoneburner credit Riddle with getting the deal done.

“Origin was a really huge domino to fall,” Stoneburner said.

“We split the deal because it was too much for [Tamboran] to take on alone, and I kind of just paid out of my family office,” Sheffield elaborated. Tamboran and Formentera-backed Daly Waters essentially halved the acreage, and Sheffield forming a joint venture on Tamboran’s operations. Today he controls nearly 10% of Tamboran stock.

Formentera’s usual strategy is “singles and doubles” in mature U.S. shale basins, and Sheffield’s early Australian equity stakes followed that approach. The Origin deal changed that.

“I knew my investors would not like the Beetaloo because there’s a lot of risk,” Sheffield said. “The pension funds and the endowments, they did not invest. It was just too risky for them. The Beetaloo is the home run product, and it’s more tailored toward family offices.”

Since the Origin deal closed, Tamboran and Daly Waters have brought in their services partners to Australia, built a pipeline and processing facility, finished early permitting, and developed the pilot project, Shenandoah South. It is now finally online and poised to ramp up. Daly Waters plans to add a second H&P rig next year.

Japan’s INPEX became a major investor early this year, supporting the eventual gas supply to Australia’s LNG facilities serving Japan and the rest of Asia, especially INPEX’s Ichthys LNG hub in northwestern Australia. Tamboran also is a joint venture partner with Santos, which operates two LNG facilities the Beetaloo could supply: Darwin LNG and Gladstone LNG.

Last year, Tamboran made a change and removed Riddle as CEO, naming Stoneburner interim CEO. Scott Sheffield joined the board at the same time. He had served only three years on Santos’ board. Riddle is rightfully credited with building Tamboran up, but he also clashed with partners.

“I was there to help mend relationships,” Stoneburner said, which led to Tamboran’s Falcon acquisition.

In January, Tamboran hired Houston-based Todd Abbott—a 15-year veteran under Scott Sheffield’s Pioneer and a friend of Stoneburner. Bryan Sheffield also backed the move. “I was trained as an oilman underneath Scott Sheffield and his people, and Todd Abbott is the exact same,” he said. “We come from the same learning curves.”

Abbott read last year’s news of Stoneburner’s interim role and sent a text. “He just replied back, ‘We should talk,’” Abbott told Fortune.

Formentera Partners and Daly Waters founder Bryan Sheffield crouches over a map of the liquefied natural gas export facilities in Australia that gas from the Beetaloo Basin could service.
Formentera Partners and Daly Waters founder Bryan Sheffield crouches over a map of the liquefied natural gas export facilities in Australia that gas from the Beetaloo Basin could service.

Formentera Partners

At the starting line

Abbott’s most fun years were the “grow, grow, grow” days of the Permian Basin’s early shale oil boom at Pioneer. Now, he said, U.S. shale is about, “How do I get another penny out of it?” each day. Tamboran offers a chance to build a pioneering position in a basin again, a “once-in-a-lifetime opportunity.”

“First production is the really big milestone,” Abbott said of the Beetaloo. “But it’s certainly not the finish line. It’s more of the starting line.”

The Beetaloo’s rock closely resembles the Marcellus Shale of Pennsylvania and West Virginia, though the Beetaloo is 1.3 billion years old versus the Marcellus’ nearly 400 million.

Early well results are promising, Abbott said, but more are needed in the coming weeks and months to attract new investors and partners. Tamboran admits it needs a larger partner to keep scaling. Its stock is up more than 25% this year, but a new auditor’s report still flags its financial viability as a “going concern.” It isn’t profitable yet and is only now booking first revenue. “We’re out looking for the right strategic partner for the long term,” Abbott said.

Production is ramping up to 40 million cubic feet of gas per day. The plan is to grow to 100 million in 2028, once a gas-processing expansion is complete. The goal after that is more drilling and another pipeline by 2030. That would supply more Australia domestic gas beyond the Northern Territory and feed LNG exports. Until now, the territory has relied on emergency contracts with LNG exporters for gas-fired electricity.

“Once it’s fully connected, the Beetaloo is multiple times large enough to supply the Australian domestic market. It takes care of the expected shortage,” Abbott said. “But to really get this basin up to the scale, it needs LNG export access.”

Australian entrepreneur Patrick Elliott founded Tamboran in 2009 and remains on the board, but the Beetaloo quickly became an American-Aussie venture. “Seventeen years is a long time, but there was a lot of work to do, and it’s accelerating now,” Abbott said. “It’s an exponential curve, and you’re starting to see real traction.”

Nothing has underscored the Beetaloo’s potential this year more than the Iran war, which has kept Qatar’s LNG exports largely offline. That leaves the the world, especially Asia-Pacific, heavily dependent on U.S. and Australian LNG, and Australia will need more natural gas to ship. “It has focused everyone on the need for diversifying,” Abbott said. “Supply chains are critical, and energy security is national security.” He added that Australia can supply Asia more cheaply than the U.S. because of shorter shipping distances.

About 75% of Australia’s natural gas production is offshore, which limits growth. The rest was onshore coalbed methane, or coal seam gas, and those resources aren’t in growth mode either.

“There are really not a lot of other sources of this scale in the Asia-Pacific that can do it,” Abbott said. “I think it really put eyes on Australia and on the Beetaloo at a pretty critical moment for us.”

eBay Coupon: Get 20% Off Eligible Items, Up to $500 Off


eBay Coupon: Get 20% Off, Up to $500 Off

This article contains affiliate links for which I may be compensated.

eBay has a new coupon that can save you 20% on eligible items, with a very generous maximum discount of $500.

The deal is available through October 11, 2026, and there’s no minimum purchase requirement. To get the discount, shop from the eligible items included in the promotion and use coupon code COUNTDOWN20 at checkout. Check out full details below.

How to Use the eBay Coupon

To redeem the offer:

The coupon is valid on eligible items from the event page and can be used with all online payment methods. The discount applies to the item price before shipping, handling and taxes.

To max out the full $500 discount, you would need to spend $2,500 on eligible items. Eligible listings should show the COUNTDOWN20 coupon directly on the item page.

PROMO PAGE

Important Terms

  • The offer is valid from October 5 through October 11, 2026, or while supplies last.
  • The coupon can be used in a single transaction that includes multiple eligible items. Some categories are excluded, including:
    • Gift Cards & Coupons
    • Coins & Paper Money
    • Vehicles in eBay Motors
    • Real Estate
    • Warranties and protection plans

Guru’s Wrap-Up

This is a nice discount, especially since there’s no minimum purchase and the discount goes all the way up to $500.

The main catch is that it only works on selected items, so make sure you see COUNTDOWN20 on the listing before buying.

You can use the coupon twice, which makes it even more useful if you find multiple eligible deals.

 

Disclosure: This article contains affiliate links. If you take action (i.e. subscribe, make a purchase) after clicking a link, I may earn some beer 🍺🍺🍺 money, which I promise to drink responsibly. When applicable, you should always go through shopping portals to earn cashback. But when that’s not an option, your support for the site is always greatly appreciated. Thank you for reading!

Trump administration imposes sweeping sanctions on International Criminal Court



The Trump administration has imposed sweeping new sanctions on the International Criminal Court as part of its campaign to dismantle the tribunal over investigations into the United States and its allies, including Israel.

Secretary of State Marco Rubio announced the sanctions Friday, after the Nobel Peace Prize was awarded to South African jurist Navi Pillay, a former judge at the ICC and other international courts. Trump has coveted that prize for himself.

“We will ban transactions with this rogue court, cutting off their resources and crippling its ability to operate against us,” Rubio said in a video address posted to social media. “The United States and the American people are not subject to the jurisdiction of this fake ICC.”

The sanctions cut the court off from U.S.-based financial services, technology companies and even using U.S. dollars. They set a six-month timeline for U.S. companies and individuals that have business with the court to wind that business down.

The ICC denounced the step as an attack on the rule of law and the foundations of international order, themes that Rubio had appeared to embrace only two days ago in a speech in front of the Acropolis in Athens.

“It is an attempt to obstruct the course of justice and to prevent the court from doing what it was created to do,” the court said in a statement. “It is an assault on the rule of law and on the very foundations of the international legal order which strikes at the simple principle that no one stands above the law.”

ICC President Tomoko Akane, a citizen of U.S. ally Japan, said the court would “continue to fully discharge its mandate, with independence and impartiality, acting only on the basis of the law and the evidence, for the sake of the countless victims of grave crimes.”

She also appealed to other ICC members for support. “This is not just about defending a single institution, but about safeguarding the international order grounded upon the rule of law.”

Rights groups also denounced the sanctions.

“This existential attack must fail,” said Erika Guevara Rosas, an Amnesty International senior director. “States must take concrete action to resist the imposition of these measures and actively protect the Court.”

The court’s host country of the Netherlands has been preparing for weeks for the move. One possible measure to mitigate sanctions is the EU “blocking statute,” which could be used to protect European court staff by preventing European companies from complying with the U.S. measures. Dutch Foreign Minister Tom Berendsen has called the blocking statute the “nuclear option” in countering possible sanctions, but said the Netherlands has been in talks with the European Commission to ensure that if it is necessary it can be quickly enacted.

In a joint statement, Canada, Denmark, Germany, France, Italy, Japan, the Netherlands and the United Kingdom expressed strong disagreement with the U.S. sanctions.

“We will continue to work together to support the court’s vital work, uphold the rules-based international system, and advance accountability,” the statement said.

“If put into effect, these sanctions will have a significant impact on the court’s work, its dedicated staff and their families. They work every day to bring those accused of the most serious international crimes to justice and to support their victims.”

Rubio said U.S. allies should join in the U.S. actions. “If they do not, the United States will continue its campaign to dismantle the ICC, piece by piece, until Americans are threatened no longer,” he said.

A number of countries have withdrawn from the court this year, including Venezuela and Chad. The South Pacific island nation of Naoero was the most recent to announce it would quit.

___

Quell reported from The Hague, Netherlands. Associated Press writer Mike Corder contributed from The Hague.

Canadian employment falls by 68,300 amid public sector decline




Employment in Canada fell by 68,300 last month, more than erasing previous job gains this year as the trade war with the U.S. drags on.

Where and How Should You INVEST in 2026? | Investment Strategy 2026 | Ankur Warikoo Hindi



Excited to launch IGC – a nationwide search for India’s brightest young minds. India Genius Challenge (IGC) is a completely free online platform where kids between 13-15 years will compete with students across India through daily quizzes on GK, logical reasoning – with daily/weekly/monthly winners receiving books, iPads and iPhones!
Sign up for free on

If you wish to be part of the Money Matters series, please fill up this form:

Something unprecedented is happening in the financial markets – for only the third time in 100 years, all major assets are simultaneously at all-time highs. I analyzed expert recommendations from Economic Times on how to invest ₹10 lakh across different risk profiles.

The experts provide detailed allocation strategies: conservative investors should put 60% in large-cap equity, 30% in debt funds, and 10% in gold ETF; moderate risk-takers can increase equity to 70% with some mid-cap exposure; while aggressive investors can go up to 80% equity including small-caps. I share my personal investment strategy as well.

#Investment2026 #PersonalFinance #warikoo

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The above links are for products that I personally use for my own investing. If you create an account on any of these using the above links, I stand to make a referral income from it. 100% of this income is contributed towards the education of kids who cannot afford it. In 2021 we contributed 38L, in 2022 we contributed 53L, in 2023 we contributed 56L and in 2024 we contributed 43L. DO NOT assume that these are the best products in the industry. Please do your research and let me know if you have any questions.

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The above links are on Amazon. If you buy any of these using the above links, I stand to make affiliate income from it. 100% of this income is contributed towards the education of kids who cannot afford it. In 2021 we contributed 38L, in 2022 we contributed 53L, in 2023 we contributed 56L and in 2024 we contributed 43L. DO NOT assume that these are the best products in the industry. Please do your research and let me know if you have any questions.

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Ankur Warikoo is an internet entrepreneur and India’s leading career mentor, reaching:

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– A career catalyst who’s been both the interviewer and interviewee, the founder and the funded, the mentor and the mentee.
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US, European telecom stocks slide as SpaceX spectrum deal rattles sector




US, European telecom stocks slide as SpaceX spectrum deal rattles sector

401(k) Investment Menus Are Getting Cheaper—and Higher Quality


Looking back, our analysis shows that expense ratios have declined across virtually all investment categories, with the largest reductions generally occurring in categories that had the highest initial costs over the last decade. We also find evidence that fund quality has improved, although the gains have been more modest than the reductions in fund expenses.

The analysis further suggests that smaller plans have made meaningful progress in narrowing the gap with larger plans. Investment expense ratios are now relatively similar across plan sizes. However, smaller plans still tend to slightly lag larger plans in fund quality.

Looking ahead, while passive strategies are likely to remain foundational components of DC menus, there are potential growth opportunities for differentiated active investment capabilities, such as managed advice, retirement income, private markets, and custom solutions.

IHG, Spend $300 & Get $50 Off


The Offer

No direct link to offer, shows on Citi travel homepage if eligible

  • Some Citi cardholders are being offered $50 off when they spend $300+ on an IHG hotels & resorts booking. Booking must be made by 10/22/2026 11:59 pm ET

The Fine Print

  • Reservations must be made by the primary cardmember but can be made for the benefit and in the name of either the primary cardmember or another person.
  • Reservations made through any party or channel other than Citi Travel or 1 833 737 1288 (TTY: 711) are not eligible for the $50 off a single hotel stay promotion.
  • The $50 off a single hotel stay promotion will not be applied to any existing bookings made before 10/08/2026.
  • The $50 off hotel stay promotion will be applied to a single eligible hotel booking made between 10/08/2026 to 10/22/2026.
  • This is a one-time promotional offer. If the reservation is cancelled, the one-time hotel stay promotion is not available to be used again.

Our Verdict

Nice discount if targeted and you have an upcoming stay. 

Hat tip to DDG

From Sony Music’s 260,000 deepfake takedowns to Suno’s live music expansion… it’s MBW’s Weekly Round-Up


Welcome to Music Business Worldwide’s Weekly Round-up – where we make sure you caught the five biggest stories to hit our headlines over the past seven days. MBW’s Round-up is exclusively supported by BMI, a global leader in performing rights management, dedicated to supporting songwriters, composers and publishers and championing the value of music.


This week, Sony Music revealed it has now asked platforms to remove more than 260,000 AI deepfakes impersonating artists including Harry Styles, Adele, and Michael Jackson.

Meanwhile, Suno is facing an investigation in Italy over its terms of service, as scrutiny of AI music platforms continues to grow.

Elsewhere, the US Copyright Office launched a public inquiry into streaming fraud — a day after Michael Smith was sentenced to 18 months in prison over an $8 million AI-song-and-bot scheme.

Also this week, Suno hired Ticketmaster‘s Michael Chua to lead its live music operations, including concert-discovery platform Songkick.

Here are some of the biggest headlines from the past few days…


1. Sony Music has now asked platforms to remove more than 260,000 AI deepfakes imitating artists like Harry Styles, Adele, and Michael Jackson

By the end of September, Sony Music had asked digital platforms to take down more than 260,000 AI-generated tracks impersonating its artists.

That’s almost double the 135,000 tracks it had sought to remove by the end of March, according to the Financial Times, which reported the new figure on Monday (October 5).

To slice the numbers another way: they suggest that, on average, Sony issued over 20,000 AI deepfake takedown requests per month in Q2 and Q3 (April 1 – Sept 30). (MBW)


2. Suno faces investigation in Italy over terms of service

Italy‘s competition authority has opened an investigation into Suno‘s terms of service.

The Italian Competition Authority (AGCM) said on Tuesday (October 6) that the AI music company’s terms “may be unfair pursuant to Article 33 of the Consumer Code” because they “may create a significant imbalance in the rights and obligations under the contract, to the detriment of consumers.”

The AGCM‘s concerns include price changes, account terminations, US-based arbitration, and a content license that it says requires users to waive their moral rights. (MBW)


3. Music streaming fraud inquiry launched by US Copyright Office

The US Copyright Office (USCO) has launched a public inquiry into music streaming fraud.

The Office published a notice of inquiry in the Federal Register on Wednesday (October 7), seeking information on how streaming fraud is carried out, its economic impact, and its relationship to AI-generated music.

Written comments are due by November 23, with reply comments due by December 21. (MBW)


4. Michael Smith, man behind $8M AI song and bot streaming fraud, sentenced to 18 months in prison

Michael Smith has been sentenced to 18 months in prison for a streaming fraud scheme that prosecutors say brought him more than USD $8 million in royalties.

US District Judge John G. Koeltl handed down the sentence in Manhattan federal court on Tuesday (October 6), the US Attorney’s Office for the Southern District of New York announced.

Smith, 54, of Cornelius, North Carolina, pleaded guilty in March to one count of conspiracy to commit wire fraud. (MBW)


5. Suno hires Ticketmaster’s Michael Chua to lead its live music team, including Songkick

Suno has hired Michael Chua from Ticketmaster as Vice President and General Manager of Suno Live Experiences.

In the role, Chua will lead the AI music company’s live music operations, which include concert discovery platform Songkick.

Suno acquired Songkick from Warner Music Group in November 2025, as part of the licensing agreement that settled WMG’s copyright lawsuit against the company. (MBW)


Partner message: MBW’s Weekly Round-up is supported by BMI, the global leader in performing rights management, dedicated to supporting songwriters, composers and publishers and championing the value of music. Find out more about BMI here. Music Business Worldwide

Netflix Is Reportedly Cutting 5% of Its Staff. Its 2022 Layoffs Came Days After the Stock Bottomed.


Netflix (NFLX -1.77%) plans a restructuring that would cut around 5% of its staff and may be announced as early as next week, Puck reported on Friday. Netflix declined to comment, so for now the cuts are only reported.

But the scale stands out. The streaming giant had around 16,000 full-time employees at the end of 2025, which puts a 5% cut at about 800 jobs. That’d be over the 450 or so jobs Netflix shed across two rounds in 2022, its latest big layoffs.

And the first of those 2022 rounds came just four trading days after the stock’s lowest close in that slump.

Shares trade around $71 as of this writing — about four times the 2022 low, but still 47% under the record close of $133.91 the stock set in June 2025. Does a fresh round of cuts mean what it meant then?

Image source: Netflix.

Spending is growing faster than sales

Netflix’s spending outside content helps explain why management may want a smaller staff.

Showing how fast these costs are climbing, Netflix’s sales and marketing, technology and development, and general and administrative expenses rose a combined 18% year over year in the second quarter of 2026, to around $2.3 billion. In the same three months, revenue grew 13% to $12.6 billion. Technology and development, the line that includes most of the pay for Netflix’s tech workers, jumped 22% by itself. Netflix said the increase came mostly from a $142 million rise in personnel-related costs.

Headcount also kept rising. Netflix finished 2025 with around 2,000 more full-time employees than it did a year before.

The spending gap is opening while revenue growth slows. Netflix’s revenue climbed 18% year over year in the fourth quarter of 2025. Growth then cooled to 16% in 2026’s first quarter and to 13% from April through June. Management’s forecast is for around 12% in the third quarter.

Meanwhile, Netflix is still targeting a 31.5% operating margin for 2026, up from 29.5% in 2025. Shedding around 5% of its staff won’t do much to its content costs, the company’s largest expense. But it might help bring these other costs back toward the rate of revenue growth, and I think that’s where the cuts are most likely aimed.

The 2022 cuts

Netflix has done this before, for almost the same reason.

In April 2022, the streamer reported a drop of 200,000 paid memberships in the first quarter, its first such decline in over a decade. It also forecast a loss of 2 million more in the second quarter, and its first-quarter revenue growth had cooled to 10%. The stock fell 35% the next day.

Shares kept slipping until May 11, 2022, when they closed at around $16.64 on a split-adjusted basis. On May 17, Netflix let around 150 workers go. A second round of about 300 followed on June 23.

“While we continue to invest significantly in the business, we made these adjustments so that our costs are growing in line with our slower revenue growth,” a Netflix spokesperson said about the June cuts.

Looking back, the first round came near the bottom. But the stock closed at about $16.75 on June 14, just above its May low, so the layoffs didn’t turn it around by themselves.

The recovery arguably owed more to new revenue. Netflix launched a cheaper ad-supported plan in November 2022 and rolled out charges for account sharing widely in 2023.

Is this 2022 again?

I don’t think so, at least not on the numbers. In 2022, Netflix was losing members and said it would manage to a minimum operating margin of around 19% to 20% as it worked to reaccelerate growth. Today, it’s still growing revenue at a double-digit pace, and its operating margin in the second quarter of 2026 was 33.4%.

Netflix Stock Quote

Today’s Change

(-1.77%) $-1.27

Current Price

$70.30

In other words, this round looks less like a defensive step and more like a company trying to keep profit growth ahead of slowing sales. What’s more, Netflix says its 2026 forecast implies operating income growth of over 20%.

Of course, investors aren’t paying a growth stock price for that.

At roughly $71, the shares trade at about 19 times earnings, using analysts’ average estimate of 2027 profits. It’s a modest price-to-earnings ratio for a business expecting profit growth like that, and I think the price already assumes growth keeps easing.

Still, I’m not seeing this round of cuts as a sign that the stock has bottomed. The 2022 layoffs lined up with the low, but what boosted the shares after that was growth coming back, first in members and then in revenue. Netflix’s revenue growth is still slowing now, and cutting around 800 jobs can help its margin without doing much to speed up sales.