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The music industry is closing in on a billion global subscribers – with Spotify out in front


The number of music streaming subscribers globally reached 921.6 million at the end of 2025, nearing the 1 billion mark.

That is according to Midia Research, whose latest Music Subscriber Market Shares report estimates that the global subscriber count grew 10.1% YoY in 2025.

Spotify remained the largest music subscription service worldwide, holding a 31.4% share of global subscribers, according to Midia.

The 921.6 million total was up from 837.3 million a year earlier, and has nearly doubled from the 472.2 million that Midia counted at the end of 2020.

The 1 billion milestone is “now firmly in sight,” Midia said in a blog post published Monday (June 15), even as subscriber growth slowed from a year earlier.

Spotify‘s own figures put its global Premium Subscriber base at 290 million paying users at the end of 2025, up 10% year-over-year.

The company added 27 million net paying subscribers across 2025, having finished 2024 on 263 million.

Spotify‘s subscriber base has since grown to 293 million in Q1 2026.

YouTube Music was the fastest-growing global music service in percentage terms for the second year running, Midia said, ending 2025 with net additions only narrowly behind Spotify’s.

Midia put YouTube Music‘s share of global subscribers at 12.4% in 2025, up from 7.9% at the end of 2020.

“The big success story of 2025 is YouTube Music, which based on current trends is on track to overtake Apple Music and Tencent in global subscribers in 2026.”

Perry Gresham, Midia 

“The big success story of 2025 is YouTube Music, which based on current trends is on track to overtake Apple Music and Tencent in global subscribers in 2026,” said Perry Gresham, Head of Data at Midia Research.

Asia Pacific and Latin America have been vital to YouTube‘s growth.

“Market leader Spotify had the highest net subscriber additions of any DSP, strong in Latin America but also maintaining growth in Europe, contributing 85% of net additional European subscribers in 2025.”

YouTube Music overtook Spotify to become the No.1 music service in MENA, Midia said, while Spotify held its lead in the Americas and Europe.

YouTube Music is “picking up the pace” in the markets Midia sees as driving most future subscription growth, the firm said.

Tencent Music Entertainment was the second-largest service globally with a 13.8% share, ahead of Apple Music on 12.6%, according to Midia.



Apple Music‘s share has fallen from 18.4% at the end of 2020, when it ranked second behind Spotify.

Amazon Music followed in fifth place with an 8.5% share, according to Midia.

Apple Music, Amazon Music and Tencent Music all lost global share over the year, according to Midia.

Midia’s count includes standalone YouTube Music subscriptions and YouTube Premium subscribers who access the music platform, a narrower measure than YouTube‘s own headline numbers.

YouTube last reported 125 million YouTube Music and Premium subscribers globally, including trials, in March 2025.

For the fifth straight year, Latin America, Asia Pacific and the Rest of World together accounted for more than 70% of global subscriber growth, Midia said.

Latin America reached a record peak for net additions, while growth in Asia Pacific is slowing, according to the research firm.

Subscriber growth continued to outpace major-label streaming revenue, which rose 8.3%, though Midia said the gap between the two narrowed in 2025.

Tencent Music Entertainment grew its annual revenue 15.8% despite a fall in net subscriber additions, Midia added.

When TME reported its full-year 2025 results in March, it revealed that its Super VIP tier had surpassed 20 million subscribers, up from 15 million at the end of Q2 2025 and 10 million in Q3 2024.

At that time, the company reported total paying music subscribers of 127.4 million as of Q4 2025.Music Business Worldwide

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May home sales down 5.1% from year earlier, but CREA says momentum building




The Canadian Real Estate Association says home sales in May were down compared with a year ago, but there was “meaningful upward momentum” month-over-month for the first time this year.

‘Social Security is on a collision course toward insolvency,’ watchdog says


Social Security is hurtling toward a fiscal cliff that, if left unaddressed, will force an automatic 22% benefit cut for tens of millions of retirees, survivors, and their dependents in just six years.

That’s the stark warning from the release last week of the 2026 Social Security Trustees’ Report. A nonpartisan fiscal watchdog, the Committee for a Responsible Federal Budget (CRFB), found the program’s financial imbalance has reached its most severe point in nearly 50 years—and that inaction by lawmakers is making a bad situation measurably worse.

“Social Security is on a collision course toward insolvency,” the CRFB wrote in its analysis. “If policymakers fail to act, they will effectively be supporting a 22% benefit cut for all retirees, survivors, and their dependents in just six years.” The watchdog noted that the program hasn’t been so close to insolvency since 1983, when President Ronald Reagan and Speaker Tip O’Neill famously put partisanship aside to safeguard the program — until now.

The numbers are getting harder to ignore

The Old-Age and Survivors Insurance (OASI) trust fund—the primary fund that pays retirement benefits —is now projected to run dry in 2032, one year sooner than last year’s estimate. If disability insurance reserves are folded in, the theoretically combined trust funds exhaust in 2034, triggering a 17% across-the-board cut.

The 75-year actuarial shortfall has ballooned to 4.42% of taxable payroll, the largest since 1977, and equivalent to $31 trillion in present value—roughly the size of the entire U.S. economy. This is due to lower fertility rates, a decline in immigration and the unfunded spending in the One Big Beautiful Bill, and the gap has grown 16% in a single year, jumping from the 3.82% shortfall projected in last year’s report.

For context, the program’s deficit is now 2.3x as large as it was in 2010.

Over the next decade alone, Social Security will spend $3.8 trillion more than it collects. Annual deficits are projected to grow from 2.7% of taxable payroll today to 6.6% by 2100, driven by an aging population, growing benefit generosity, and revenues that simply won’t keep pace.

Treasury Secretary Scott Bessent has repeatedly insisted the administration will not touch benefits or raise taxes to address the shortfall.

“The senior citizen does not pay more taxes and the senior citizen does not get less benefits,” Bessent told Congress earlier this month, framing faster economic growth—not structural reform—as the White House’s answer to a looming $31 trillion gap. His “3-3-3” framework—targeting 3% real GDP growth, 3% deficit-to-GDP, and 3 million additional barrels of daily energy production—has become the administration’s default response when pressed on specifics. Critics note the plan offers no direct mechanism to shore up the trust funds before the 2032 deadline.

Prominent economists and fiscal voices aren’t buying it. In a column published in Fortune, Johns Hopkins economist Steve Hanke and former U.S. Comptroller General David Walker (a former Social Security trustee himself) called for an emergency bipartisan fiscal commission—modeled on historical precedents —to generate binding, up-or-down reform votes in Congress, arguing the two programs together represent 36% of all federal spending and can no longer be deferred.

Writing in the New York Times, Harvard economist Jason Furman was equally blunt, having previously argued that reforms to Social Security and Medicare to eliminate their actuarial deficits must be a central pillar of any serious deficit-reduction framework, not an afterthought.

“I worked in the White House,” he wrote. “We never imagined the problem would get this bad.”

Meanwhile, Brookings researchers noted the troubling irony that the Trustees’ report arrived more than two months late and without the sign-off of two public trustee positions that have sat vacant for over a decade—a sign, they wrote, that Washington is moving backwards on reform.

A policy own goal

Deteriorating demographics explain most of the worsening outlook—but not all of it.

The Trustees lowered their projected fertility rate from 1.9 to 1.75 children per woman, reflecting the ongoing decline in U.S. births, which alone accounts for 0.35 percentage points of the widened shortfall. Reduced immigration assumptions—the model now projects 1.2 million temporary or unlawfully present immigrants annually instead of 1.35 million—added another 0.21 percentage points.

But the third-largest contributor is a policy choice: the One Big Beautiful Bill Act, signed into law earlier this year, which cut taxes on Social Security benefits. The CRFB estimates the law reduced the actuarial balance by 0.16% of payroll, accounting for roughly a quarter of the year-over-year deterioration. The law also worsened Medicare’s Hospital Insurance trust fund shortfall by an additional 0.09% of payroll.

“A quarter of the increase was due to the enactment of the One Big Beautiful Bill Act, which reduced revenue from the income taxation of Social Security benefits,” the CRFB noted—a finding that puts the legislation in direct tension with the retirement security of the very voters it was designed to benefit.

The window is closing

Lawmakers still have options, but the menu is shrinking fast.

Acting today, Congress could restore long-term solvency through a 34% payroll tax increase (about 4.25 percentage points), a 25% cut in total benefits, or a 30% reduction for new beneficiaries. Wait until 2034, and those numbers jump: a 40% tax increase or a 29% benefit cut for everyone. Cutting benefits for new beneficiaries alone would become mathematically impossible to close the gap—even if those benefits were eliminated entirely.

Reforms that once seemed like silver bullets have lost their potency. Eliminating the payroll tax cap—currently set at $184,500 in wages—would now close only about half of the solvency gap, the CRFB found.

“Many options that would have once restored solvency are no longer available,” the watchdog wrote. “Continued inaction has the potential to take even more reforms off the table.”

A typical couple retiring in 2033 would face an $18,400 annual reduction in benefits if no action is taken before the trust fund runs out, which would be a life-altering income loss for households that have spent decades planning around those payments.

No state is spared

The impact won’t be evenly distributed, but it will be universal.

“No state will be spared from these cuts,” the CRFB warned, pointing to its own state-by-state analysis of what benefit reductions would mean on the ground.

The Trustees themselves urged lawmakers to act, recommending they “address the projected trust fund shortfalls in a timely way in order to phase in necessary changes gradually and give workers and beneficiaries time to adjust.”

Solutions proposed by the CRFB’s Trust Fund Solutions Initiative include a “Six Figure Limit” on high earners’ benefits, a COLA cap, and a new Employer Compensation Tax—ideas designed to restore solvency while preserving retirement security and promoting economic growth.

“By failing to reform Social Security and Medicare,” the CRFB concluded, “policymakers are implicitly endorsing deep benefit and service cuts for most current and future beneficiaries.”

The clock, the report makes clear, is ticking—and it’s now just six years from midnight.

No Lifetime Language (NLL) Offers on Amex Delta Cards, Earn Up to 125K Miles


NLL Offers on Amex Delta Cards

American Express and Delta Air Lines have launched new welcome offers on all six credit cards and they have no lifetime language (NLL). For Delta business cards especially, these are some of the best bonuses we have seen. The link is not targeted and the offers should show up for everyone. Let’s go over the details.

NLL Offers on Amex Delta Business Cards

Business Cards

These are the three offers available on Delta business cards:

  • Amex Delta Gold Business
    • Earn 90,000 Bonus Miles after spending $4,000 in purchases on your new Card in your first 6 months of Card Membership.
    • $0 intro annual fee for the first year, then $150.
  • Amex Delta Platinum Business
    • Earn 110,000 Bonus Miles after spending $6,000 in purchases on your new Card in your first 6 months of Card Membership.
    • $350 annual fee
  • Amex Delta Reserve Business
    • Earn 125,000 Bonus Miles after spending $10,000 in purchases on your new Card in your first 6 months of Card Membership.
    • $650 annual fee

NLL Offers on Amex Delta personal Cards

Consumer Cards

These are the offers showing up for consumer cards:

  • Amex Delta Gold
    • Earn 85,000 Bonus Miles after you spend $4,000 in purchases on your new Card in your first 6 months.
    • $0 intro annual fee for the first year, then $150.
  • Amex Delta Platinum
    • Earn 100,000 Bonus Miles after you spend $5,000 in purchases on your new Card in your first 6 months.
    • $350 annual fee
  • Amex Delta Reserve
    • Earn 125,000 Bonus Miles after you spend $8,000 in purchases on your new Card in your first 6 months.
    • $650 annual fee

How To Find These Offers

You can see these offers by creating a Delta SkyMiles business account, and they should show up for everyone. The consumer cards bonuses are working as well this time around.

You can also find more NLL offers here.

Amex Lifetime Rule

American Express restricts you to just one sign up bonus per credit card product. That’s once per lifetime, although American Express usually looks just at the previous 5-7 years. Even if you previously had the card and didn’t receive a bonus (maybe during your pre-churning days), you won’t be eligible for a bonus on the same card.

On top of that, American Express has been introducing family rules for welcome bonuses. That means that if you receive a bonus on one card, you might become ineligible for a bonus from another card in the same family. Personal Delta credit cards have a family rule, while business credit cards do not.

However these offers does not seem to have that language so that means that you are able to get the bonus even if you have had the card in the past. Just make sure to check your own offer thoroughly to see if this restriction is included.

Guru’s Wrap-up

These are some of the best offers we have seen on Delta cards, especially for business cards which match best ever offers. To make things better, there’s no lifetime language in the terms. This opens up the opportunity to earn another bonus, even if you have had one of these cards in the past.

Let me know if it works out for you, or join the conversation in the DDG Facebook Group!


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Can Nvidia Stock Reach $743 in the Next 12 Months?


The artificial intelligence (AI) revolution has made Nvidia (NVDA 2.16%) the world’s largest public company at a market cap of approximately $5 trillion today. That’s a share price of $205, thanks to stock splits. But despite Nvidia’s historic run these past several years, there could be more upside ahead.

How much? Wall Street analysts have 12-month price targets as high as $743 per share. It’s a lofty number to say the least. That’s more than triple today’s stock price, and would value Nvidia at over $15 trillion, an unprecedented valuation.

Here’s a look at what’s likely driving these ambitious price targets, and how likely Nvidia stock is to actually reach $700 per share over the coming year.

Image source: The Motley Fool.

The Vera Rubin boom is coming

Nvidia’s business is at an exciting threshold right now. The company’s next-generation AI chip platform, Vera Rubin, is in full production and poised to start shipping in the coming months. Vera Rubin consists of six total chips that combine to create an AI supercomputer designed for agentic AI and inference workloads. It also expands Nvidia’s chip footprint across the server rack. It’s a significant growth catalyst at a time when the AI industry is moving from training to inference.

NVDA Revenue (TTM) Chart

NVDA Revenue (TTM) data by YCharts

CEO Jensen Huang has said that Nvidia expects $1 trillion in total orders between Vera Rubin and its current-generation flagship architecture, Grace Blackwell, by 2027. Such a large pipeline points to tremendous revenue growth ahead for Nvidia, which generated $253.5 billion in total sales over the past 12 months.

Why the price target isn’t the point

Nvidia Stock Quote

Today’s Change

(-2.16%) $-4.59

Current Price

$207.86

Sure, Nvidia stock could reach $700 over the next year, but that depends a lot on its valuation.

Nvidia trades at 20 times its trailing 12-month sales, and that ratio would need to increase significantly to get shares to $700 over the next year, even with all that projected growth ahead. The stock has traded at higher multiples on its sales before, but that’s harder for a stock to sustain as the numbers grow larger. It seems that $700 per share is definitely doable, but probably not in the next 12 months.

But that shouldn’t be the primary focus. Price targets are eye-catching, but investors should instead concentrate on the company’s broader direction. Nvidia is about to enter yet another growth phase as Vera Rubin begins impacting sales over the next several quarters. That’s probably why 94% of the 69 Wall Street analysts surveyed by CNN Business rate the stock as a buy today. Wall Street isn’t always right, but in Nvidia’s case, the future still looks plenty bright enough to buy the stock.

Factors That Influence Mortgage Interest Rates


There are a few really important numbers when it’s time to obtain a home loan: your credit score, the amount you want to borrow, and the interest rate. The news is full of talk about interest rates lately. Will they go up? Will they go down? Will they stay down? When they go up, how far will they go?