Summer is right around the corner, and with it the 2026 FIFA World Cup. Matches will kick off in June and run for more than a month across North America. Four dozen teams will compete in 104 matches in 16 cities. Eight matches will be played at Mercedes-Benz Stadium, known as the “Atlanta stadium” during the tournament. The city has been getting ready to host the thousands of domestic and…
In this video, I used the app Involio to try and make money online, using crypto. I tried out crypto trading to see if it is a good side hustle in 2024, and it’s safe to say the results were crazy!!
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GenAI is transforming investment workflows, raising critical questions about human judgment, task design, and the future of the profession. This blog by Rhodri Preece, CFA, was published on the heels of AI in Asset Management: Tools, Applications, and Frontiers.
The AI in Asset Management book was a joint initiative between the CFA Institute Research Foundation and Research and Policy Center that includes contributions from experts around the globe. Each chapter is supported by a Practitioner Brief delivering role-specific insights in a digestible format.
Read the blog.
When most investors look at the Vanguard S&P 500 ETF (VOO 0.06%), they see nothing more than a broad-based, low-fee index fund. What they overlook, however, is a deeper truth hiding in plain sight: Investing in the S&P 500 doesn’t just give you access to the stock market. It also makes you an owner of every pillar supporting the American economy.
Image source: Getty Images.
The S&P 500 index isn’t a static list of companies. When you buy the Vanguard S&P 500 ETF, you aren’t buying a snapshot. You’re accessing a mechanism that automatically replaces losers with winners year after year.
While most investors waste their time trying to predict the future, index funds outsource this problem to the market itself. The S&P 500 has survived the dot-com collapse, the 2008 financial crisis, a global pandemic, and the highest interest rate cycle in 40 years. As the chart below shows, each time the market proved resilient and bounced higher after bottoming.
^SPX data by YCharts
It’s best to think about the S&P 500 as a pyramid with layers. From the foundation to the rooftop, the index contains the cloud computing backbone of the AI economy (Amazon, Alphabet, Microsoft), the payment networks that process charges every day (Visa, Mastercard), the pharmaceutical companies that manufacture blockbuster drugs (Eli Lilly), and the defense contractors governments around the world rely on for high-stakes intelligence (Palantir Technologies).
In other words, the S&P 500 isn’t a collection of growth stocks. The index is a toll booth collecting fees on civilization’s most essential highways.
Today’s Change
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The reason most investors ultimately underperform the S&P 500 isn’t that they choose the wrong stocks. It’s that they don’t hold on to their positions long enough.
The Vanguard S&P 500 ETF makes this kind of structural patience much easier because it isn’t a story that changes with each earnings call. In other words, investing in the S&P 500 doesn’t involve a narrative that you can get bored with or lose trust in.
There are no corporate governance problems, no earnings surprises, and no downgrades from sell-side analysts to panic about. In a market full of macro indicators that fluctuate by the hour, the investor who simply watches from a distance is usually able to accrue a compounding advantage that trading algorithms fail to replicate in the long run.
This is all to say that the best financial decisions you can make are rarely the most exciting ones. Instead, buying optionality through the S&P 500 and increasing your position for a long time allows you to generate meaningful, durable wealth both quietly and cheaply.
Adam Spatacco has positions in Alphabet, Amazon, Eli Lilly, Microsoft, and Palantir Technologies. The Motley Fool has positions in and recommends Alphabet, Amazon, Mastercard, Microsoft, Palantir Technologies, Vanguard S&P 500 ETF, and Visa. The Motley Fool has a disclosure policy.
In this episode of the Duct Tape Marketing Podcast, John Jantsch sits down with Jon Benson, creator of the Video Sales Letter (VSL) and founder of the AI platform Benson. Jon shares how AI is reshaping the world of copywriting, not by replacing human creativity, but by amplifying it.
The conversation explores the evolution of VSLs, why they continue to outperform despite industry skepticism, and how AI is changing the way marketers create, test, and optimize content at scale. Jon also dives into the importance of maintaining a human voice, building ethical persuasion frameworks, and avoiding the trap of generic AI-generated content.
Jon Benson is a copywriter, entrepreneur, and AI innovator best known for creating the Video Sales Letter (VSL), a format that revolutionized digital marketing. With a background in persuasion and behavioral psychology, Jon has spent decades refining ethical copywriting techniques. He is the founder of Benson, an AI platform trained on high-converting campaigns designed to help businesses create more effective, human-centered marketing.
The real opportunity with AI is turning marketers into better editors, strategists, and decision-makers, not eliminating the human role.
Despite claims that they’re outdated, VSLs continue to drive strong results when built on solid messaging and persuasive structure.
Whether it’s video, text, or ads, the effectiveness of marketing still comes down to the quality of the words and messaging.
Generic prompts produce generic results. AI needs context, personality, and values to generate effective copy.
Great marketing aligns with what customers already believe and value, rather than trying to force persuasion.
Top marketers run hundreds of variations simultaneously, something only possible at scale with AI.
Without clear boundaries, AI can drift into manipulative messaging. Defining what to say and what not to say is critical.
Like upgrading from a hammer to a power tool, AI removes manual effort so humans can focus on higher-level creativity.
To get quality output, users must teach AI their voice, values, and audience rather than relying on default behavior.
Even with AI, understanding persuasion fundamentals and customer psychology remains essential.
00:01 – AI as a Creative Multiplier
John introduces the idea that AI enhances, not replaces, human creativity.
01:16 – The Birth of the VSL
Jon shares how Video Sales Letters transformed his career and the marketing landscape.
04:08 – Early Adoption of AI in Copywriting
Jon explains his long-term vision for AI-powered copy tools.
06:21 – Are VSLs Overused?
Why VSLs continue to perform despite years of skepticism.
08:46 – Why Words Still Win
The importance of messaging over format in marketing success.
09:11 – The Problem with Generic AI Content
Why most AI-generated content feels robotic and ineffective.
11:40 – The Role of Personality in Copy
How values and voice shape better marketing outcomes.
14:26 – AI as a Creative Partner
Using AI to enhance, not replace, human creativity.
16:37 – The Power of Testing at Scale
How AI enables massive experimentation and optimization.
18:23 – Ethical Guardrails in AI Marketing
Why defining boundaries is essential for responsible persuasion.
“The words are the consistent thing. If the words don’t reflect a human, people sense it immediately.”
“AI isn’t the answer, it’s a tool. You still need to bring strategy and voice to it.”
“You’re not trying to convince people, you’re aligning with what they already value.”
“Think of AI as a power tool, it removes the grunt work so you can focus on creativity.”
![[YMMV] PayPal: 20% Back In Points When You Shop Apparel](https://globalinvestmentstrategy.com/wp-content/uploads/2026/04/paypal-20-back-in-points.png "[YMMV] PayPal: 20% Back In Points When You Shop Apparel")
Update 4/9/26: Deal is back at this link. Hat tip to reader RM
Update 11/25/25: Reposting as it does stack with PayPal pay in 4 and other purchases at Target (non apparel) seem to be triggering the offer as well making it significantly better.
Stacks with the PayPal pay in four promotion. Also looks like you might be able to purchase gift cards from Target and it still triggers the offer.
Hat tip to Narcolepsy
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“We had work to do before we had the oil price shock,” Daly told Reuters. “With the oil price shock, the work just takes longer. No one’s really sure how long that will last. (Oil shocks) push up inflation if they persist, and they will tug at growth, and what we would have to do as policymakers is balance those risks and make the best decision to get to both of our goals as quickly and easily as we can.”
Daly was unsurprised by the high CPI numbers and is hopeful that the tenuous ceasefire can lead to a lasting peace, which could bring oil prices back down.
“I think this is already showing through to the economy, and a higher CPI number will not be a surprise to anyone,” she said. “The new news is that it looks like the conflict could stabilize, and that the shipping lanes can open, and that we can start to return to something that looks more reasonable for people. But, you know, that’s the uncertain piece.”
All of this uncertainty is likely to keep the Fed on the sidelines in the near future. Until there is a lasting peace in the Middle East and oil supply returns to its pre-war levels, the central bank will be wary that any cut could lead to higher inflation.
CME FedWatch, which uses the 30-day Fed Funds rate to predict future moves by the Federal Reserve, favors a rate hold into 2027. There is some uncertainty there as Kevin Warsh, if confirmed, will take over for Jerome Powell as Fed chair this summer. He will be tasked by the Trump administration to lower rates, so it will be his job to build a coalition on the Fed for that cause.
Loyalty to employers is quickly fading among the youngest generation in the workforce. Zety’s latest Gen Z Workplace Expectations Report, based on a national survey of 1,001 Gen Z workers in the U.S., reveals a generation navigating widespread burnout while reassessing what makes a job worth investing in long term. As expectations around culture, flexibility, and career growth evolve…
There has been a lot of conjecture about the short-term rental market recently. Many hosts have complained about oversaturation, while increased local restrictions have led many investors to revert to regular yearly tenants or mid-term rentals.
For those committed to booking short-term rental guests, it’s clear that the landscape has shifted, and simply providing a spare room and a few towels will no longer cut it. Increasingly, guests are after luxurious experiences with resort-style residences and are willing to pay top dollar for the privilege.
While glam pads at Coachella or the Catskills are curated and managed by well-heeled, upscale management companies, that doesn’t mean everyday mom-and-pop investors have to be squeezed out of the STR luxury rental experience—or the profits it brings.
According to a recent report in Forbes, everyone can get in on the luxury trend—whether you own an estate, a small multifamily building, or a condo. Upgrading it with luxury hotel-like amenities has seen a dramatic return to profitability in the STR world.
Stephen Wendell, founder and CEO of Mountain Shore Properties, told Forbes:
“The ‘easy money’ phase is over, but the asset class isn’t. Short-term rentals have matured into a true hospitality business—returns now depend on design, operations, and differentiation, not just owning the asset. Airbnbs can still be a great investment, but travelers now expect hotel-like amenities; therefore, Airbnb owners and operators have had to level up to succeed. I view this as a healthy correction that was inevitable.”
Leveling up means upgrading features such as fire pits, outdoor cooking facilities, and curating interiors accordingly. The investment—according to Rental Scale Up, a subsidiary of the revenue management and market data platform PriceLabs—results in greater revenue and insulation from the vagaries of the rest of the short-term rental arena.
“We’ve adapted our short-term rentals for wellness-focused travelers by prioritizing calm, light-filled spaces with ocean views, private outdoor areas when possible, and a clean, serene design,” Maximillian A. Kostyashkin, CEO of MAK Vacation Rentals, a Miami-based company, told BiggerPockets.
Curated luxury stays are increasingly split between rest and relaxation with a focus on wellness and high-energy events such as concerts and sports, according to Airbnb. However, trying to have your rental fit into a one-size-fits-all category is not a good idea, Rental Scale Up advises. Picking a lane, sticking to it, and promoting your stay accordingly is the best bet to gain traction and attract guests.
Whether your short-term rental is catered to the World Cup or wellness, providing the right experience for your guests will bring dividends. As the World Cup is once every four years and wellness is a lifestyle choice without an expiration date, catering to the latter will capture the widest market.
Market researchers forecast that wellness tourism is set to grow by nearly 10% in 2030, from roughly $974.6 billion to over $1.06 trillion, as travelers seek trips geared toward stress reduction, preventive health, and mental recharge. For property owners who can fit it into their budgets, that means adding amenities such as cold plunges, saunas, yoga decks, filtered water, and sleep-optimized bedrooms.
The good news is that it’s not as expensive as it sounds and can generate sizable returns. According to Market Reports World, young professionals, expats, and city dwellers are willing to pay 4.5%–7.5% more in rent per square foot for wellness-themed stays.
“In competitive-priced apartments, the luxury comes from practical touches: spotless presentation, comfortable furnishings, personalized service, and concierge add-ons like in-suite massages, facials, private dining, and beach, spa, or fitness access (where available),” Kostyashkin said. “The goal is to make the stay feel restorative and elevated while still keeping it affordable.”
It’s a good idea to do some research before you upgrade to ensure your market can justify the added expense. AirDNA’s Best Places to Invest in Short-Term Rentals report provides segment-specific rankings that investors can filter according to budget and location.
What is interesting about the report is that home prices are affordable, and the revenue potential is considerable. “This year’s results challenge some of the usual assumptions about where short-term rental opportunities exist,” said Jamie Lane, chief economist at AirDNA, in a press release. “When revenue and growth aren’t viewed in isolation, affordability plays a much bigger role in how returns stack up across markets.”
Across the top 10 markets listed, the average home cost $296,000, and the annual revenue potential was $40,500, yielding around 14%. The markets attract year-round demand driven by workforce travel, healthcare, education, and government- or military-related activity. That doesn’t mean upgrading amenities to ensure a more well-rounded, wellness-themed stay won’t be appreciated by travel-weary guests with stressful jobs.
“2026 is one of the strongest environments we’ve seen for short-term rental investment in recent years,” said Rohit Bezewada, CEO of AirDNA, in a press release. “This report lays out the framework to identify the best opportunities, and investors can apply the same approach within AirDNA to evaluate deals at a more granular level.”
Cross-referencing this report with AirDNA’s Best Places To Invest In A Short-Term Rental for $250k or Less (unsurprisingly, many of these are in the Midwest) combines affordability with ongoing year-round rental demand. With gross yields just under 20%, these offer a great way to generate revenue without the hassle of chasing rents and dealing with evictions.
With a strong property management team in place, a reliable cleaning service, and stylish, functional finishes, the need to upscale to luxury isn’t a prerequisite with less expensive residences. As the report states:
“The guests booking homes worth $100K–$250K are likely booking for practicality, not luxury. Lean into that practicality by marketing a comfortable space, parking, easy access, and flexible layouts. Aligning the home with how guests actually travel in that market, especially guests on a budget, is key.”
There are distinct advantages to scaling a short-term rental business rather than a regular rental, because under current FHA rules, you can use an FHA loan to buy a home and rent part of it out, provided the home is your primary residence. That is easier with a short-term rental than with a 12-month guest, because yearly tenants usually require their own kitchen and bathroom and want to bring in their own furnishings, while a short-term guest can be limited to one or two rooms that are already furnished.
You’ll have to check your local short-term rental rules to see if renting for under 30 days is permitted. If not, advertising part of your home as a mid-term rental or with a 30-day minimum stay will offer flexibility and a brand-new swath of potential guests, such as travel nurses and workforce housing.
Once you have been in the home for a year, satisfying the FHA’s owner-occupant requirement, you can refinance to a regular mortgage and rinse and repeat with a second property using an FHA loan and renting it as an STR to offset the mortgage payment while saving the 3.5% down payment for your next purchase.
