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Camille Hackney named Head of Brand Partnerships at Primary Wave, as company expands brand division


Primary Wave Music has strengthened its brand partnerships division, led by Chief Brand Officer Jeffrey Straughn.

The company has appointed Camille Hackney as Head of Brand Partnerships, Bart Saunt as Senior Vice President, and promoted Sam Sklover to Vice President, Brand Partnerships.

Hackney, based in New York, brings more than two decades of experience in music and brand partnerships. She joins from Warner Music Group, where she most recently served as Chief Partnerships Officer and Head of the Global Brand Partnerships Council.

Over her career, she has brokered campaigns with Fortune 500 companies including American Express, Pepsi, Google, Apple, and Starbucks, as well as collaborations with the NBA, NFL, NHL and NCAA.

Hackney said: “Even while at rival labels, Jeff [Jeffrey Straughn] and I often spoke about working together someday, so I’m absolutely ecstatic to join him and the team at Primary Wave.

“I’ve watched the company grow into a true powerhouse in the business, and I’m honored to bring my experience to contribute to the success of this unmatched roster of artists and estates.”

“I’ve watched the company grow into a true powerhouse in the business, and I’m honored to bring my experience to contribute to the success of this unmatched roster of artists and estates.”

Camille Hackney

Chief Brand Officer Jeffrey Straughn added: “I am thrilled to see our team mature and grow all at the same time. I’ve known Camille for over 20 years and have always respected and admired not only her work, but her competitive spirit and strong reputation in the brand space.

“To say I’m excited to have her join our growing team would be an understatement, and I’m looking forward to working closely with her over the coming years.”

In Los Angeles, Saunt steps into the role of SVP after more than 25 years of experience. Previously, at Universal Music Group, he spearheaded the expansion into trademark licensing, laying the foundation for broader partnerships.

His career has included work with catalogs from Bob Marley, The Beatles, and The Beach Boys to Lady Gaga, Katy Perry, and Demi Lovato. He has also overseen collaborations with brands such as Sonos, Microsoft, Bulova, and Gatorade, and brings significant experience in the gaming sector.

Saunt said: “Having worked across some of the world’s biggest catalogs, I’m excited to bring that experience to Primary Wave and build partnerships that introduce legendary artists to new generations of fans. What drew me here is the pace and vision – this is a company that has been innovating for 20 years and still moves faster than anyone else.”

Straughn added: “Bart has already proven to be a great addition with his early contributions to the company, putting wins on the board from day one. We’re lucky to have him on the team.”

Meanwhile, Sam Sklover has been promoted to Vice President, Brand Partnerships after six years at Primary Wave. He has led partnerships that include Prince with Airbnb, Boyz II Men with Chili’s, and campaigns with McDonald’s, Adidas, and Narragansett Beer. His work recently earned him a spot on Billboard’s competitive 40 Under 40 list.

“Primary Wave’s concentration of iconic music and artists is unparalleled, and the team supporting all of it is just as valuable,” said Sklover.

“It’s a dream come true to help shine a light on some of the world’s greatest music and continue to work with the best team in the business in bigger and bigger ways.”

Straughn added: “Having seen Sam’s growth and maturity over the past five years, promoting him was an easy decision. It has been incredible to watch him lead these campaigns and continue to build relationships with brands across the globe.”


The latest appointments come as Primary Wave continues to scale its operations following the acquisition of multiple catalogs, including recent partnerships with Grammy-nominated band The Cars and the Estate of legendary English blues-rock singer-songwriter Peter Green, a founder and original member of Fleetwood Mac.

The company is also behind the immersive Bob Marley Hope Road show in Las Vegas.Music Business Worldwide

Home Flippers Are Saying the Market is Tough—But These Strategies Can Still Net Huge Profits


There are likely to be more flops than flips—that’s the conclusion flippers are coming to, according to data from John Burns Research & Consulting and Kiavi, a lender focused on real estate investing. Their numbers show that house flipping activity contracted sharply from the second quarter of 2025 compared to a year ago, and slightly compared to Q1 of this year.

Rising expenses to buy, fix up, and sell a house for a profit, once the purchase price, interest rates, construction, and holding costs are factored in, are said to be to blame for the decline in activity.

“Sentiment remains muted, as economic uncertainty, elevated mortgage rates, and rising resale inventory weigh on demand for flipped homes,” Alex Thomas of John Burns Research and Consulting, the primary author of the report, wrote.

The index surveyed approximately 400 flippers and analyzed current sales, expected sales, and flipper activity. There was a decline in all categories, while the number of days on market increased as new and existing housing inventory rose.

Only 30% of flippers reported “good” sales, down from 38% the previous year. “I think what our customers are really experiencing, it really comes down to housing velocity and turnover timelines,” Arvind Mohan, CEO of Kiavi, told CNBC. “They are definitely in the velocity business, and so if it takes them an extra month to complete a transaction, that’s capital that’s tied up in that property that can’t necessarily be freed up for the next investment.” 

The Sunbelt’s Booming Construction Has Hurt Flippers

Real estate analytics and data research company ATTOM’s Q1 report showed a downward trend in flipping, which has continued throughout the year. The total number of single-family homes and condos flipped between January and March was the lowest quarterly volume since 2018. 

Regionally, John Burns and Kiavi’s report saw flippers in Florida, Northern California, and other parts of the Southwest experiencing a more pronounced sales decline compared to flippers elsewhere, indicating that the Sunbelt construction boom had an impact. At the same time, the cost and availability of housing, as well as labor shortages, have been issues in Northern California.

“Flippers in these regions face increasing resale supply, significant competition from homebuilders, and rising costs (particularly insurance),” Thomas wrote in the JBREC + Kiavi report.

Landlord Numbers Are Down, a Bellwether for Flippers

Other factors are also affecting house flipping numbers. In April, Redfin found that there were 500,000 more sellers than buyers nationwide, the largest imbalance in over a decade, which increased competition among flippers. A more recent Redfin report showed that investor landlords in the second quarter fell to their lowest springtime level since 2020, down 6% from the same quarter a year earlier. 

Redfin senior economist Sheharyar Bokhari said in a press release:

“For real estate investors, the numbers just don’t pencil out the way they did a few years ago, whether they’re looking to flip a home or rent it out. It costs a lot to buy a home, and potential returns are simultaneously softening. That doesn’t mean investors are disappearing—they’re still buying nearly one in five homes in the country—but they’re being choosier about their home purchases, just like individual homebuyers.”

Condo Sales Have Tanked

The issue of rising insurance costs cannot be overstated. It’s a compelling reason for potential buyers of flipped homes to consider renting instead.

Investor condo sales are down 13% year over year in the second quarter, according to Redfin data, which is triple the decline for any other property type. Condominiums, which come with high HOA fees and special assessments for maintenance, are emblematic of the headwinds facing potential buyers, particularly in the Sunbelt states.

John Tomlinson, a Redfin Premier agent in Fort Lauderdale, Florida, said in Redfin’s press release:

“The condo market is the slowest I’ve seen in at least a decade. Buyers are wary of putting offers on condos—and many are cancelling contracts after they’ve made offers—because costs have increased so much and they’re nervous that they’ll continue rising in the future. HOA fees are high, a lot of insurance companies won’t cover condo buildings on the coast, and some mortgage lenders are quoting higher rates for condos. If you’re an investor, you can’t count on making money from a condo right now.”

Redfin data shows that investor activity has declined by double digits in many Florida markets, but increased in many West Coast markets, possibly a bellwether for flipping activity as well.

The Northeast Needs a Makeover

Just because flipping numbers are down in parts of the Sunbelt does not mean there are no opportunities anywhere. The median age of a U.S. home is 41 years as of 2023, up from 31 years in 2005, according to the National Association of Home Builders, which paints an optimistic future for flippers, contradicting recent reports from John Burns and Kiavi.

The greatest concentration of older homes is in the Northeast, Mid-Atlantic states, and along the Appalachian Mountains. Repair costs are escalating, to the tune of $150 billion as of 2022, according to the Federal Reserve Bank of Philadelphia.

Winter is approaching, so more houses are likely to fall into disrepair, with cash-strapped homeowners increasingly unlikely to cover the costs. 

Philly’s Housing Plight

“It’s the perfect chaos for a storm for upkeep” of properties, Angela D. Brooks, Philadelphia’s chief housing and urban development officer, told the Washington Post of the plight facing Philadelphia’s housing. “You have people who have the benefit of being able to afford a house, or maybe they inherited it, but they don’t quite have the money to do even basic systems repair.”

In many cases, the homes are uninhabitable and ripe for flippers, should the current owners consider selling due to unaffordable repair costs. It raises questions about housing supply and affordability of newly constructed homes.

“People have adjusted to living in conditions that other people would be appalled at,” Emily Schapira, president of The Philadelphia Energy Authority, told the Post. “Anyone can get into this situation, and we have seen that can be true across every neighborhood and income spectrum, because deferred maintenance is tough.”

Final Thoughts: Strategies for Flippers in a Challenging Market

Several factors are currently contributing to the decline in flipping that may not be directly related to the need for housing, but rather to the cost of providing it. Days on market are increasing, which not only suggests that there might be more competition from other flippers, but also that buyers are struggling or unwilling to take on the loan for a remodeled home. 

There are several ways to tackle this.

Avoid price drops by pricing realistically for today’s market

Bidding wars are yesterday’s news. Price drops only delay the inevitable, keeping the property lingering on the market and losing its shine. Aggressive pricing will attract more offers and enable you to recoup your profits more quickly.

Higher-end finishes bring more offers

This may seem obvious, but the JBREC + Kiavi survey found that homes with superior finishes received more offers. 

Go through your flip with a fine-tooth comb to repair rather than replace where necessary, so you can afford to add the wow factor to the finishes. 

Utilize a comprehensive marketing campaign

Social media sells houses these days. Create snappy short videos on all platforms, and use a specialist to get your listing far and wide. A good agent should already be employing this in their sales arsenal. See which one has the most significant following and most sales.

Account for increases in materials and a loss of labor

The JBREC + Kiavi survey showed that renovation costs have reached an all-time high. However, there are significant disparities across the country, with average renovation costs in Northern California, for example, costing $136,000 per flip, compared to a modest $39,000 in the Northeast. Additionally, the survey revealed a labor shortage. 

Serial flippers could reduce costs by buying in bulk and focusing on adding the razzle-dazzle to kitchens and bathrooms. The survey revealed that the ROI was better for flippers who concentrate on these areas, compared to those who focus on whole-house renovations. 

There’s no easy way to overcome the lack of quality, affordable, and dependable labor. Finding a contractor with a stable crew that isn’t under the threat of deportation is invaluable. Lock them in with the promise of ongoing work and good pay. 

Location matters

Flip in locations where houses are available and being sold. Data suggests that the Northeast, Midwest, and Southeast are the places to be for flips, while smaller, more affordable markets are attracting residents drawn to a better cost of living. 

If these are not available to you, be judicious in your homebuying selection. Choose quality over quantity and lower-cost homes to appeal to a higher number of buyers.

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Bank of Canada poised to cut rates as Fed joins in, but for different reasons



The Bank of Canada is widely expected to deliver a 25-basis-point rate cut on September 17, restarting its easing cycle after a summer pause.

Ali Jaffery, an economist at CIBC Capital Markets, argues Canada’s case for rate relief is stronger than in the U.S., where the Federal Reserve is also preparing to lower rates but faces a very different economic backdrop.

“Although the market isn’t convinced, we see a stronger case for rate cuts in Canada than in the U.S.,” Jaffery wrote. “The American economy is just starting to show some signs of slack, whereas Canada has moved deeper into slack conditions throughout the year, with a real-time output gap closer to -1.5%, just a few threads above recession.”

That weakness has already shown up in the jobs market. Canada shed 65,500 positions in August, pushing unemployment to its highest level in nine years outside the pandemic. GDP contracted by 1.6% in the second quarter, hit by U.S. tariffs on Canadian exports.

“Enough dust has also settled to allow Governor Macklem to focus on what lies ahead and be less data-dependent,” the CIBC report added, while noting the global backdrop remains challenging and fiscal policy is unlikely to provide much near-term relief.

The weakness in Canada’s economy also means there is plenty of unused capacity, giving the Bank of Canada more room to look through temporary price pressures. Headline inflation is near target and businesses’ expectations remain steady. Some of the forces that pushed prices higher earlier, including counter-tariffs and a weaker loonie, have now reversed.

Jaffery says this gives Governor Tiff Macklem scope to take a more forward-looking approach to monetary policy.

The bank is expected to leave the door open to more cuts, especially if the next inflation reading shows little sign of heat. That report arrives Tuesday, just a day before the rate decision. The consensus forecast expects headline inflation to rise back up to 2.0% in August from 1.7% in July, mostly because of base effects. But with the monthly number essentially flat and core measures steady, the data isn’t expected to stand in the way of the BoC restarting rate cuts.

Fed cut expected, mortgage rates reacting

The Federal Reserve is also expected to cut rates this week, but largely to bring policy closer to neutral rather than to address urgent economic weakness. U.S. payroll growth has slowed, yet the 4.3% unemployment rate remains close to the Fed’s long-run estimate, and wage growth has re-accelerated toward 4%. That leaves less justification for back-to-back moves.

Markets, however, are already responding, with U.S. mortgage rates dropping 15 basis points last week to 6.35% — their lowest in nearly a year, according to Freddie Mac data. Treasury yields also briefly slipped below 4% for the first time since April, reflecting investor bets that the Fed will cut more aggressively in the months ahead.

In Canada, bond yields have also edged lower, with the Government of Canada five-year yield back in the 2.70% range for the first time since May. That has put downward pressure on fixed mortgage rates, with some five-year terms now priced below 4% again. The shift has already prompted a round of rate cuts by numerous lenders, including RBC.

Market expectations rising

A Reuters poll last week found nearly 80% of economists expect the Bank of Canada to trim its rate by 25 basis points, with most also looking for at least one more cut before year-end. Markets have already priced in Wednesday’s move, and the focus has shifted to how far the easing cycle will ultimately go.

For borrowers, the shift is already translating into modest improvements in interest costs. Variable-rate holders would see monthly payments ease if the central bank delivers as expected, while fixed-rate borrowers are benefiting from lower bond yields feeding into mortgage pricing.

Why some say the BoC should wait

Not all economists are convinced the Bank of Canada should press ahead with rate cuts.

Derek Holt, head of capital markets economics at Scotiabank, said that while the case for easing has strengthened with weaker growth and slack in the economy, the risks of moving too quickly remain.

“Excess supply conditions could make it more challenging to steer inflation to land on 2% without undershooting over time,” he wrote, adding that “high uncertainty around projections and inflation risk merit high caution toward overdoing it on the policy rate while retaining the real possibility that relief could be temporary before hikes return.”

He cautioned that while markets are giving the Bank of Canada a “free pass” to cut, the central bank may not want to overdo it, since any relief “could be temporary before hikes return.”

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What Companies with Successful AI Pilots Do Differently


According to a recent MIT report, a remarkable 95% of gen AI programs fail to deliver bottom-line returns. In the wake of that finding, most commentators focused their attention on trying to explain why so many programs fail. Nathan Furr and Andrew Shipilov, for example, recently highlighted for HBR the very real danger of the “experimentation trap,” in which pilots never connect to customer value or scale beyond the lab.



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What Happens To Student Loans When You Die?


What happens to your student loans when you die? It’s not a question many people want to think about, but it’s important to understand.

Do your student loans die with you (meaning your family is free and clear), or will someone else have to experience the burden of your student loan debt? Are student loans forgiven at death – maybe…

In fact, about $1.6 billion in student loans is forgiven each year due to death and disability. But that doesn’t always apply to everyone.

It’s important to know what will happen — because if you don’t follow these steps, your family could be liable for your student loans.

Table of Contents

Two Tragic Stories of Student Loan Debt
When Student Loans Die With You
Student Loans That Don’t Die
How to Protect Yourself and Your Family

Two Tragic Stories of Student Loan Debt

Recently, I discovered a couple tragic stories that I wanted to share with you about death and student loan debt.

First is the story of Francisco Reynoso. This is the typical tragic story I read about student loan debt. His son was accepted to Boston’s Berklee College of Music, but he needed student loans to pay for it. However, the Federal student loans weren’t enough and his son had to take out private loans. The trouble started when Francisco cosigned for the loans.

Right after graduation, Francisco’s son was tragically killed. But since Francisco cosigned the student loans, for the banks, the debt was very much alive. After the death of his son, the banks started coming to him to try and collect the debt. The sad part is that he is technically on the hook for the private student loans that he cosigned. Here’s a case where the student loans didn’t die.

The second tragic story happens with Parent PLUS Loans. While these are Federal loans, they can still cause financial nightmares after the borrower dies. For example, there is the story of Roswell Friend. His mother took out $55,000 in Parent PLUS Loans to pay for school. When he died, the government did the right thing and erased the debt (since they are Federal loans).

However, since the debt was cancelled and it was actually taken out by the parent, the lender sent a 1099-C to the mother due to the cancellation-of-debt income. This left the mother with a tax bill of $14,000 due to the “additional income.” While not having to repay the full loan, this was still a lot of money to owe.

However, thanks for the One Big Beautiful Bill Act (OBBBA), death and disability discharge will now always be tax-free. 

When Student Loans Die With You

For most Federal student loans, the debt is forgiven when the student or borrower dies. All that is required is that you provide the student loan servicing company with a certificate of death, and the loan will be gone.

This is true for these types of Federal student loans:

  • Direct Subsidized And Unsubsidized Loans
  • Grad PLUS Loans
  • Direct Consolidation Loans
  • Federal Perkins Loans

For Federal Parent PLUS Loans are forgiven when either the parent who took out the loan, or the student for who’s education the loan was on behalf of, pass away.

It is also true for private student loans, as long as nobody cosigned the loan. If the student who died was the only borrower, the loan will die with them.

Student Loans That Don’t Die

Private student loans with a cosigner don’t go away if the primary borrower dies. When someone cosigns the loan (maybe a parent or other relative), they are just as responsible for the loan as the student or borrower. That means, if the student dies, the cosigner still has to pay the loan back.

If the cosigner passes away, it can also add to complication. Some lenders may want you to repay the loan or find a new cosigner (or refinance the loan with another lender).

You might wonder how they know? Many lenders (and financial institutions) get updates from the Social Security Master Death List – and if a Social Security number appears on it, it can trigger a whole range of actions.

How to Protect Yourself and Your Family

There are two simple ways to protect yourself and make sure that your student loans don’t cause problems for your family.

First, never cosign a loan for school. Student loan debt is the worst debt to have, and it can be a huge burden to parents, especially in the time of grieving. If you need student needs loans, stick to Federal student loans.

Second, consider taking out life insurance on your college student until the debt you’re liable for is gone. For example, if you cosigned a loan for $20,000, consider purchasing a life insurance policy worth $20,000 on your student. The policy would be extremely inexpensive (probably less than $10 per month), but if something should happen, the insurance money would be there to pay off the outstanding debt.

Check out our list of the best term life insurance companies and see how easy it is to get a quote and get life insurance for a young adult.

Have you taken steps to protect your family from your student loan debt?

Editor: Claire Tak

Reviewed by: Chris Muller

The post What Happens To Student Loans When You Die? appeared first on The College Investor.

Is SiriusXM Holdings Stock an Obvious Buy Right Now?


Warren Buffett’s company holds a massive stake in the stock, but should average investors buy?

One stock that may look like an obvious buy at first glance is SiriusXM Holdings (SIRI -2.08%). On the surface, it is the sole company granted commercial satellite broadcast rights in the U.S. Moreover, it trades at a low valuation and offers a generous dividend, a likely reason for Warren Buffett’s Berkshire Hathaway to hold a 36% stake in the company.

Nevertheless, the stock fell in value over the last year. Knowing that, are there concerns with SiriusXM that should keep investors away, or is this an excellent holding that investors have overlooked?

Image source: Getty Images.

Understanding the draw of SiriusXM stock

Initially, one can see why Buffett and his team have taken a considerable interest in SiriusXM. Its $1.08 in annual payouts gives its shareholders a dividend yield of 4.5%, far above the S&P 500 average yield of 1.2%.

Also, if one factors in the one-for-10 reverse stock split that came with the spinoff from Liberty Media, the payout has risen annually since 2017. Since the $405 million in free cash flow for the first half of 2025 was far higher than the $183 million in dividends paid during the period, it appears to offer its shareholders a rising, sustainable payout.

Additionally, as mentioned before, SiriusXM controls satellite radio in the U.S. Thus, it gives its listeners nationwide coverage and exclusive content from stars such as Conan O’Brien and Andy Cohen. Podcasts like SmartLess are also broadcast on the platform, helping to take its subscriber base to around 33 million.

Impairment costs in 2024 left it without a P/E ratio. Still, its forward P/E ratio, which excludes such one-time charges, is just under 9. This arguably makes it the kind of bargain that would draw investors like Buffett.

Why the SiriusXM value proposition may not be so obvious

Nevertheless, investors need to keep factors in mind that could undermine the company’s value proposition.

The first is involves whether SiriusXM is a monopoly. While it controls satellite-based radio content, listeners can get around that limitation through the country’s 5G coverage. Thus, those not subscribed to SiriusXM can still listen to content that providers broadcast everywhere.

That factor may explain its stagnant subscriber growth. Its 33 million subscriber base grew by only 34,000 over the last year and fell by 68,000 from the previous quarter. That lack of increase is likely to put off growth investors.

Also, since subscriber revenue dropped slightly, the company’s overall revenue for the first half of 2025 was $4.2 billion, a 3% decline from year-ago levels. That drop affected its financials across the board, meaning that its $409 million in net income during that timeframe fell from $595 million in the first two quarters of 2024.

Such a performance may help explain the stock’s tepid performance. It also implies that at least some investors may not perceive SiriusXM as an obvious choice.

Is SiriusXM stock an obvious buy right now?

Considering its challenges, SiriusXM stock is not an obvious buy.

Admittedly, the low forward P/E ratio and the high-yielding, rising dividend make it a likely draw for income-oriented investors. While it might be presumptuous to label it an obvious choice, one can see why value and dividend investors like this stock.

Still, SiriusXM is an unlikely option for growth investors. Technology has made its control of satellite radio less meaningful, and struggles with subscriber growth appear to have led to declines in its financials. That leaves investors with no apparent reasons to bid its stock price higher despite an attractive valuation.

Ultimately, SiriusXM can be a suitable choice for income investors, and it has drawn interest from notable value investors, such as Warren Buffett. However, since the stock warrants a closer look at its business and financials, no investor should treat it as an obvious choice.

Will Healy has positions in Berkshire Hathaway. The Motley Fool has positions in and recommends Berkshire Hathaway. The Motley Fool has a disclosure policy.