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Gas Prices Just Jumped $0.48 in One Week, and History Says They’re Going Higher


Well, that was certainly unpleasant. From Feb. 28, when bombs started falling on Iran, to March 7 — the end of the first week of the Iran war — gasoline prices in the U.S. jumped more than $0.48 to an average of $3.46 per gallon. They’re up another $0.42 over the last couple of weeks, hitting $3.88 per gallon on Wednesday evening.

If history is any guide, gas prices aren’t coming down anytime soon.

Image source: Getty Images.

A historical guide to oil shocks

Oil prices are rising on a supply shock. Iran’s Islamic Revolutionary Guard Corps has vowed that “not a litre of oil” will move through the Strait of Hormuz without its say-so. In response, the Trump administration says it’s considering providing U.S. Navy escorts for tankers transiting the Strait. Three weeks into the war, however, it seems in no hurry to start.

What does this mean for the price of oil — and gasoline? History gives us several examples of similar supply shocks, most originating in the same Persian Gulf where today’s troubles are unfolding.

If you examine a chart of historic gas prices, you’ll notice big jumps in gasoline prices around the time of the 1973 OPEC oil embargo, the 1979 Iranian Revolution that ousted the Shah, and also “Gulf War 1,” when U.S. and coalition forces ejected Iraq from Kuwait and Saddam Hussein’s army set the Kuwaiti oilfields on fire.

1973 OPEC oil embargo

Over a near-50-year history, it’s hard to discern precise effects, but I can sketch them out. In 1973, after OPEC embargoed oil shipments to punish the U.S. for supporting Israel, gas prices initially didn’t rise much — only 10% to $0.39 per gallon, according to Department of Energy data. Prices really shot up in 1975, though, to $0.53 (a 47% increase from 1973).

They haven’t returned to such low levels since.

1979 Iranian Revolution

Gas prices averaged $0.63 in 1979, when the Shah was ousted. Prices surged 36% to $0.86 per gallon in 1980, then leapt another 38% (89% total) in 1981. It would be another six years — 1987 — before prices returned to 1980 levels.

1979’s gas price would never be seen again.

1990 Gulf War 1

Gas prices in the U.S. averaged $1 a gallon in 1990 before Saddam Hussein invaded Kuwait. Quick action and multilateral cooperation pushed him back out by 1991, limiting gas price increases to just $1.14 per gallon.

What’s more, with Hussein chastened, the Gulf region settled down, and gas prices actually began to fall. They were $1.13 per gallon in 1992, $1.11 in 1993, and still $1.11 in 1994. It was 1995 before inflation returned and oil prices resumed rising.

Future history now

What can investors learn from the above? First, the initial $0.48 jump in gas prices may be only the beginning. The United States Oil Fund (USO +3.47%) ETF is up nearly 50% since the war’s start, after all. A year from now, gas prices could be even higher, and prices may not come back down for years — if ever.

Unless, that is, the current conflict resolves the underlying issue — namely, a belligerent Iran able to choke off global oil supplies at a whim. If you remove that threat, there’s a chance, as in 1991, that gas prices could return to “normal” after the shooting stops.

Keep your fingers crossed.

A Home Builder Is Offering to Cover Your First 12 Mortgage Payments


Here’s something new I haven’t seen this cycle.

A home builder is offering to cover your first 12 mortgage payments if you purchase one their homes.

This goes beyond those big mortgage rate buydowns we’ve seen where you can get a temporary interest rate of 0.99% the first year.

The promotion is intended to ease the burden of homeownership, which has gotten increasingly expensive over the years thanks to surging mortgage rates.

Coupled with a higher cost of living across the board, it has made home purchases hard to pencil these days.

No Mortgage Payments for 12 Months When You Buy a New Home

The home builder in question is Mattamy Homes, which refers to itself as the “largest family-owned homebuilder in North America.”

They’re actually headquartered in Calgary, Alberta (Canada) and like the United States, the housing market has been tough up north as well.

The same affordability constraints have made it difficult to move inventory, leading to all sorts of creative incentives to sell homes.

As we know, home builders are “motivated sellers” because they don’t have a choice but to sell their homes.

As such, they’re coming up with some interesting ways to unload, the most common this cycle being the mortgage rate buydown.

We’ve seen both temporary and permanent mortgage buydowns, sometimes combined to really juice an offer.

I recall a lender offering a first-year rate as low as 0.99%, before it eventually increased to a still well-below-market rate of 3.99% for the remainder of the 30-year loan term.

But Mattamy Homes appears to be going a step further by covering all mortgage payments for the first 12 months during a “limited-time campaign.”

And they’re doing this on all single-family homes, semi-detached homes, rear-lane townhomes, and village homes with a maximum monthly payment of $4,150.

That’s a pretty expensive incentive, if we consider it’s about $50,000 ($49,800) over 12 months.

Still Have to Look at the Big Picture

Whenever I see deals like this, I tell people to look at the big picture.

If you get a “deal” in one area, you have to factor in the price you’re paying elsewhere.

In other words, home much are you paying to buy the home in order to secure no payments for the first 12 months?

Same goes for those big mortgage rate buydowns here in the U.S. The builder is offering you a 30-year fixed set at 4.99% for the life of the loan. Great!

But what is the tradeoff? How much does the home cost? Are you perhaps paying more because they’re giving you the interest rate discount?

Would you pay that much for the property if you weren’t getting the mortgage rate deal?

There is no free lunch. So the cost is being baked in somewhere along the way, often via a higher sales price, all else equal.

You might be fine with it assuming it can make payments affordable over the course of your tenure in the property, but be sure to recognize this before you proceed.

The builder says its “First Year Mortgage, On Us” campaign was designed to give home buyers “peace of mind during their first year.”

Colin Robertson
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Chase Marriott Bonvoy Boundless FIVE Free Night Certificates Bonus (Up To 50,000 Points Each)


Update 3/20/26: Bonus is down to four free night certificates everywhere except here. No idea on link source so keep that in mind. Hat tip to hic2482w

Sites with affiliate links are reporting that this offer will be pulled March 12th at 7 am EST. Sometimes referral links and non affiliate links last longer but I wouldn’t rely on that. 

The Offer

Direct link to offer (also available via referral link)

  • Signup for the Chase Marriott Bonvoy Boundless card and get five free night certificates that can be used on properties costing up to 50,000 points per night when you spend $3,000 within the first three months.
  • You’ll also get the two $50 credits for airline purchases during 2026 that all Boundless cardholders can get – once after spending $250 from Jan-June and again $50 from Jul-Dec.

 

Card Details

  • Annual fee of $95, not waived first year
  • Eligibility for this product: The product is not available to either:
    • current cardmembers of the Marriott Bonvoy™ Premier credit card (also known as Marriott Rewards® Premier) or Marriott Bonvoy Boundless™ credit card (also known as Marriott Rewards® Premier Plus), or
    • previous cardmembers of the Marriott Bonvoy™ Premier credit card (also known as Marriott Rewards® Premier) or Marriott Bonvoy Boundless™ credit card (also known as Marriott Rewards® Premier Plus), who received a new cardmember bonus within the last 24 months.
  • Eligibility for the new cardmember bonus: The bonus is not available to you if you:
    • are a current cardmember, or were a previous cardmember within the last 30 days, of Marriott Bonvoy™ American Express® Card (also known as The Starwood Preferred Guest® Credit Card from American Express);
    • are a current or previous cardmember of either Marriott Bonvoy Business™ American Express® Card (also known as The Starwood Preferred Guest® Business Credit Card from American Express) or Marriott Bonvoy Brilliant™ American Express® Card (also known as the Starwood Preferred Guest® American Express Luxury Card), and received a new cardmember bonus or upgrade bonus in the last 24 months; or
    • applied and were approved for Marriott Bonvoy Business™ American Express® Card (also known as The Starwood Preferred Guest® Business Credit Card from American Express) or Marriott Bonvoy Brilliant™ American Express® Card (also known as the Starwood Preferred Guest® American Express Luxury Card) within the last 90 days.
  • Chase 5/24 rule applies to this card
  • Free award night every anniversary valid at a property costing up to 35,000 points
  • Card earns at the following rates:
    • 6x points per $1 spent at Marriott Bonvoy hotels
    • 2x points per $1 spent on all other purchases
  • Elite status:
    • Automatic silver elite status
    • Gold status if you spend $35,000 or more within a card member year
    • 15 elite night credits towards status each year

Our Verdict

A similar offer has been recently available, and this time the spend requirement is lower at $3,000 (previous $5k). The offer is also made sweeter now with the two $50 airline credits which all Boundless cardholders can get in 2026. This is a fantastic offer and the best variation we’ve seen. (For context, when it’s a flat points offer it’s typically 100k-125k range.) We’ll add this to our best credit card bonus page.

The nice thing about this offer is that there is not any sort of restriction on when/where the free night certificates can be used and you can also top up the certificates with points if they cost more than 50,000 points per night (up to 15,000 points per night).

Just a reminder that the five free night certificates expire after one year from issuance.

If I Started Investing in 2026, This Is What I'd Do



📊 Join my Free ‘How & Where to Invest’ Live Workshop

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Free fractional shares worth up to £100 (enter code ‘NISCHA’):

In this video, I break down the exact 7-step plan I’d follow if I were starting investing from scratch in 2026, so you can avoid beginner mistakes and invest with confidence.

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📊 How & Where to Invest LIVE Workshop (free):

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Timestamps:
00:00 Intro
01:01 Step 1
02:22 3 things to do before investing
04:16 Step 2
07:30 Step 3
09:53 Step 4
11:38 Step 5
13:37 Step 6
15:39 Step 7

DISCLAIMERS & DISCLOSURES
This content is for educational and entertainment purposes only. Nischa does not provide tax or investment advice. The information is being presented without consideration of the investment objectives, risk tolerance, or financial circumstances of any specific investor and might not be suitable for all investors. Past performance is not indicative of future results. All investing involves risk, including the possible loss of principal.

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The “Boring” Rental Strategy That Could Retire You by Your 40s (Rookie Reply)


Do you dream of reaching financial independence (or retiring!) in the next 20 years? Whether you’re in your 20s, 30s, 40s, or 50s, it’s never too early or too late to buy rental properties. Today, we’re sharing a clear, 20-year roadmap that could give you a sizable real estate portfolio and more than enough cash flow to live on!

Welcome to another Rookie Reply! Today’s first question comes from the BiggerPockets Forums, and it’s from an investor who’s been priced out of their own market. Where should they start their search for more affordable home prices? We point them in the right direction while also warning them of “cheap” properties that aren’t worth the risk.

Next, we hear from a young couple looking to achieve financial independence in 20 years. Should they buy a home or a rental property first? What investing strategy will get them closest to their goal? Another investor is worried about short-term rental laws derailing their deal. We show you where to find your city’s latest regulations so you can make the right decision!

Ashley Kehr:
What if the biggest mistakes in real estate don’t happen at the closing table? They happen in the three decisions you make before you even write up an offer.

Tony Robinson:
Today we’re answering three questions straight from the BiggerPockets forums that every rookie has to work through before deal one. How to pick a market when your own backyard does a pencil, whether to buy a rental or a primary residence first when you’re just starting out, and what you actually need to know about short-term rental regulations before you bet your strategy on Airbnb.

Ashley Kehr:
This says the Real Estate Rookie Podcast. I’m Ashley Kerr.

Tony Robinson:
And I am at Tony J. Robinson. And with that, let’s get into our first question, which comes from the BiggerPockets Forums. Now, this is a longer question, so I’m going to paraphrase a bit here, but the question that basically says, “I’m an aspiring investor living in Los Angeles and investing locally is basically out of the question. Even a house hack in this city is tough right now. Anything with an ADU or multiple units in a decent area is well above the $1 million mark. So I’m stuck at the stage of choosing a market. I’m looking for out- of-state opportunities where I can actually cash flow. What criteria should I be using and how do I narrow down from the entire country to one place that I can actually commit to? ” It’s a great question, and it’s one that a lot of rookies honestly get stuck on initially is where do I invest?
Now, I’m just going to talk strategically here for a moment because I think it’s an important foundation to lay. There are over 20,000 cities in the United States, 20,000. So the chances of you finding the Goldilocks city that is the absolute perfect match for you, or like the Cinderella slipper, where it is the absolute perfect city for you. It’s going to be tough. With 20,000 cities, there are probably hundreds, if not thousands of cities that you can invest in that would make sense to help you achieve your goals. So the thing that you should be focused on is not what is the absolute best city for me to invest into. The thing you should do first is ask yourself, what do I want out of a city? What are my investment goals? What boxes does a city need to check to give me confidence to invest into it?
Because when we then start with ourselves and we have a clear set of criteria, all we then have to do is compare our criteria to the cities that we’ve come across. And if they match, well, then we simply add them to our list of places to invest. And if it doesn’t match, we set them to the side and we can do so confidently, and then we move on to the next. So just from a strategic standpoint, I want you to rewire how you think about market selection. Once you’ve got that set aside and you’re okay with the fact that we’re not looking for the Cinderella city, we’re just looking for the cities that match, then there are some basic data points that we can look at. Now, you didn’t mention what strategy you’re focused on, but let’s just assume you’re focused on things like traditional long-term rentals.
And if that’s the case, some of the basic things we’re looking at are population and job growth. Is that happening in the cities that you’re considering? Is it a city where there’s a lot of people leaving or is it a city where there’s a lot of people coming in? Landlord friendliness, right? How easy is it be to actually be a landlord in that specific city? Are you in a place like where me and Ashley live, California, New York, which are some of the toughest states to do that? Or are you somewhere like Texas where maybe there’s a little bit more flexibility or favor towards the landlords? Price to rent ratio, right? The price of the home compared to the rent, is it a healthy ratio? Is it 0.25%, which would be pretty low? Or is it a market where maybe you can still hit the 2% rule, which maybe doesn’t happen as much these days.
But those are the big things we want to look at. What are the data points within that market that suggests if it actually supports the strategy that I’m looking to go after?

Ashley Kehr:
You can also go to biggerpockets.com/markets, and this will actually take you to a market finder that will help you analyze a market based upon your goals and what you’re trying to achieve and basically everything Tony just said. So you can find that at biggerpockets.com/markets. Okay. Coming up, you’ve identified a market. Now the question is, what you actually buy first? Is it a rental or maybe your primary residence? For investors in their 20s with limited capital, this one decision could shape the next decade. We’ll be right back after a word from a show sponsor. Okay, welcome back. So let’s say you’ve done the work, you’ve got a market in mind, you’ve been saving up and you’re ready to make a move. But now comes to a question that trips almost every early 20s investor up. Do you buy rental first and keep renting yourself or do you buy a primary and start building equity in the place that you live?
So this question comes from the BiggerPockets Forums and it says, “My husband and I are in our early 20s and we want to buy a house, but we’re trying to decide if it would be better to buy a rental property instead.” We’re okay with house hacking if there’s a separate kitchen and living space. We want to be financially independent by our early 40s. Should we use a 3% down payment on a rental or buy a house to live in for our first property? For reference, we make about 85K combined pre-tax. Okay. So everyone’s sick of house hacking, I know, but they did ask about it, okay? They’re okay with it. That would be my number one choice, house hacking definitely would be. But it also depends on what markets you’re in. So first, what I want you to do is to look at the purchase price, okay?
What type of property would you be able to buy? So maybe go and get pre-approved and see what your actual spending limit is. Can you even get a duplex for the amount that you want to buy? Could you get a single family home that doesn’t need tons of rehab, it’s completely dilapidated for your price point. So I think right there is a great starting point. Compare your two options. If you took the money that you had and you did a 3% down payment on your primary residence, what would that get you for a single family home? Then I would also take and look and most likely, unless you found some lender I don’t know about, you’re not going to be able to do a 3% down payment on an investment property. It’s probably going to be more like 20 at 25%. And that property, if you’re just renting it out and you’re going to keep renting yourself, what would that money get you and would you be able to save up that type of capital?
So really that’s why I love house hacking is because you’re allowed to use that low primary residence loan with a low down payment to get into a property and to have it as an investment as a rental. So I think that’s a really good starting point. And I want you to think about how much money you’re saving that you would be paying in rent. If you were to live somewhere else, then I also want you to look at appreciation. When you’re comparing doing these different strategies, what house will also give you a lot of appreciation? When I started buying investment properties, they were small, little rinky dang, duplexes that had cosmetic updates, but still were like troublesome properties and they have no appreciation. I sold them for two, three times what I bought them for because I bought them so below market value and because I sold them in 2021 at the height of the real estate market since I’ve been alive probably.
And so that is literally the only reason I made money on them. So look at that too. You don’t want to give yourself a headache. You don’t want to problem property either and get into too much then you can actually take on.

Tony Robinson:
I think they’re in an incredible position, right? To be in their early 20s and they say that they want to retire, be financially independent in their early 40s. Talking two decades of time to work this plan toward financial independence. Actually, I couldn’t agree with you more on leveraging a house hack as their kind of primary vehicle here because it allows them to A, to your point, get into a property with low money out of pocket, but then B, gives them the ability to reduce their living expenses. So I’m just going to give you maybe a sample roadmap of what the next 20 years could look like. Without even being too overly aggressive, let’s say that you buy a property today, small multifamily where you live in one unit and you rent out the other units and through that, you’re able to live not even necessarily making cash flow in this deal, but you’re able to live rent free.
You have no living expenses because the other units are fully covering the mortgages, principal interest, taxes, and insurance, which is pretty reasonable today in a lot of different markets. You do that for two years. So you get to save up, let’s say that maybe you would be paying 2,000 bucks in rent, but instead you get to pocket that $2,000 every month for two years. $2,000 a month over 12 months is $24,000. That over two years is $48,000. So every two years, you get to save up $48,000. If you’re buying a primary residence, and let’s just assume for simple numbers sake that maybe you can put 5% down. You’re not even doing an FHG at 3.5%, but I’ll round up to 50 grand. Let’s say that’s a 5% down payment. At 5%, that’s a massive down payment. Let me even go a little bit smaller. Let’s say 50,000 over maybe like a, let’s go like 20%.
That’s 250,000. I don’t know what market you’re in, but let’s say every year you’re able to buy a house that’s maybe like 400,000 bucks, right? 50 grand, depending on what kind of down payment you can use, that’s pretty reasonable. So every year for two years, you’re buying a property, putting down 50 grand in another primary residence, and then you look up in 10 years and you’ve got five properties that you’ve done that with. Now you’ve had to house hack over that timeframe, but you’ve accumulated five properties. Now maybe you’re at the point where instead of house hacking, you’re just buying single family homes where you go in, you live there yourself, but now you’ve got all this cashflow coming from your first five properties that still every two years you can buy another single family home. So you have five or 10 years of buying multifamily properties, you were house hacking.
Then you had another 10 years of buying single family homes, you lived there for two years, you move out, turn it into a rental, buy another property. At the end of that timeframe, you now have the portfolios of single family homes plus a portfolio of small multifamily homes. And for a lot of people, that could get them to the point of being financially independent. So simple roadmap, but that’s my challenge to you is to work that plan. All right guys, we’re going to take a quick break. While we’re going, be sure to subscribe to the Real Estate Rookie YouTube channel. You can find us @realestaterookie and we’ll be back with more right after this. All right guys, welcome back to our last and final question. This one also comes from the BiggerPockets Forms. And it says, “I’m just starting out and I’m looking at short-term rentals through Airbnb and Vrbo, but I read that Airbnb places a maximum of 90 days that you can rent out your property as a short-term rental and will disable your listing once you hit that cap.
Is this true? I understand each city or county may have their own permitting requirements, but how are people making any return on their investment if it maxes out at 90 days?” This wouldn’t even cover expenses. Do people have to keep switching between short-term and mid-term and long-term rentals to make this work? It’s a great question. And I think that’s why it’s so important for us to do these reply episodes because we can maybe put aside some of the misinformation that’s out there about real estate investing. Airbnb as a platform does not have any cap on usage. There’s nothing on the Airbnb platform that says that there’s any sort of cap on how many nights you can rent out your property. Now, there are certain cities, counties, municipalities that do put limits on usage. For example, I was just looking at a city in Wisconsin, I think it was Wisconsin Dells, that says you can only rent your property out for 50% of the year.
So your maximum occupancy on your short-term rental in the city of Wisconsin Dells is 50%, but that is a city-based ordinance. Airbnb is a platform, does not have any sort of restriction on usage. Now, my strong recommendation to you is to, for whatever city it is that you’re thinking about, instead of guessing or taking kind of secondhand knowledge on what that ordinance says, do the research yourself. If you just type in whatever city you’re thinking about and then you follow that with the word short-term rental ordinance, typically that’ll pull up whatever information you need about that city, that county, and how they regulate short-term rentals. And even better is if you can pick up the phone and call, even better is if you can walk into the office and talk to them in person. And the things you’re trying to understand is, are there any restrictions on usage and occupancy?
Are there any restrictions on zoning? Are there any restrictions on maybe proximity to other short-term rentals? Are there any restrictions on the actual number of people that I can put into my short-term rental? Ask all the questions you have about what do I need to know to legally operate a short-term rental in this market? Some cities have a long laundry list of things you need to do. Some cities say you don’t even need anything. It’s your property, do what you want. So all that to say, there’s no cap on the platform. It’s a city by city, county by county difference.

Ashley Kehr:
Tony, didn’t you once fly to Texas to actually walk into the office to discuss short-term rental regulations?

Tony Robinson:
I did. Now we were already planning the trip. We wanted to go out there to look at these properties, but while we were there, we went into city hall. And quick backstory, we were opening up our first arbitrage units, and this was in Dallas. And literally, I think two weeks before we were supposed to fly out there, Dallas came in the news for effectively banning short-term rentals. And we’re like, “Man, that’s not great.” So we went into City Hall and come to find out, City Hall did pass this ordinance, but they had no set plans yet for enforcement because they were basically preparing for a legal battle in court. And that was, I think, maybe three years ago at this point. And that legal battle is still going on today. So there’s still tons of Airbnbs in Dallas because they haven’t sorted out what that’s actually going to look like.
So yeah, walking in and being able to talk to someone, I’ll never forget, I asked them like, “Hey guys, I saw that you guys, here’s what’s going on. ” And they kind of chuckled because they’re like, “Man, we don’t even know why this is happening and we don’t think this is going to stand.” And that gave me a certain degree of confidence that I could probably sign a one-year lease for the short-term rental and still be okay.

Ashley Kehr:
We have this ski resort town near us where they’ve changed the laws and well, they’ve changed the zoning. And so people who bought houses in 2021 by 2023, they couldn’t do short-term rentals anymore. And so it has really actually crushed the market. There are so many houses for sale because a lot of people bought short-term rentals the height of the market in 2021, and then they went and changed all the zoning. And basically it was something along the lines of like, it has to be your primary residence to be in the village. And then they changed the zoning even. So it included more properties than it originally did and things like that. So it’s really hurt a lot of investors that had short-term rentals in the area. Now the market is just saturated with houses for sale and people trying to sell them because they can’t rent them out.
And also they have less of a buyer’s market because it’s only people that can afford to have a second home in these areas and nobody that actually lives in these towns can afford these houses. So the buyer pool is very, very slim compared to if they would allow you to have short-term rentals. Well, thank you guys so much for joining us today. I’m Ashley. He’s Tony. And we’ll see you guys on the next episode of Real Estate, Ricky.

 

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What Most Businesses Get Wrong About Marketing


Episode Overview

In this solo episode, John Jantsch revisits a core principle he has championed for years:
strategy must come before tactics. Despite the explosion of marketing channels, tools,
and now AI, most businesses are not lacking activity. They are lacking clarity.

John breaks down why inconsistent messaging, misaligned teams, and scattered priorities
are symptoms of a missing strategic foundation. He shares insights from working with
hundreds of businesses that achieved significant growth only after narrowing their focus,
defining their ideal customer, and building a systemized marketing approach.

He also introduces a new evolution of his “Strategy First” methodology, a compressed,
high-impact one-day strategic experience designed to align teams, clarify positioning,
and create a practical 90-day roadmap for growth.

Guest Bio

John Jantsch is a marketing strategist, speaker, and bestselling author
of multiple books including Duct Tape Marketing, The Referral Engine,
and Marketing Rebellion. He is the founder of the Duct Tape Marketing system,
which has been licensed by over 400 agencies worldwide. Jantsch is widely recognized for
his practical, systems-based approach to small business marketing and his emphasis on
strategy before tactics.

Key Takeaways

1. Activity Is Not the Problem, Clarity Is

Most businesses are overwhelmed with marketing options but lack a clear strategy.
More effort without direction leads to wasted time and inconsistent results.

2. Strategy Enables You to Do Less, Better

A strong strategic foundation helps eliminate unnecessary tactics and focus only on
what drives meaningful growth.

3. Ideal Customer Definition Is Critical

Growth accelerates when businesses clearly define who they serve and, just as importantly,
who they do not serve.

4. Lack of Strategy Leads to Misalignment

Teams, vendors, and departments often operate in silos, creating inefficiencies and
diluted messaging.

5. Differentiation Comes From Strategic Clarity

Without a clear strategy, businesses struggle to communicate what makes them unique
and why customers should choose them.

6. AI Has Increased Complexity, Not Reduced It

While AI promises efficiency, many businesses are working harder trying to manage
new tools without a guiding strategy.

7. Strategy Creates Internal Alignment and Reduces Stress

Clarity around direction and priorities brings relief to business owners and helps
teams operate more cohesively.

8. A Compressed Strategy Process Can Be More Effective

Condensing strategy into a focused, one-day experience eliminates delays, overthinking,
and miscommunication.

9. Shared Experience Drives Better Execution

Bringing the entire team into the strategy process ensures alignment, shared language,
and stronger buy-in.

10. A 90-Day Roadmap Turns Strategy Into Action

Effective strategy is not theoretical. It results in a clear, actionable plan for the
immediate future.

Tariffs squeezed small businesses but the Iran war is now pushing them to the brink



Three weeks into the Iran war, small businesses are starting to feel the pressure of the conflict, and experts say the worst may still be yet to come. 

Following the initial strikes on Iran in late February, U.S. businesses have been directly affected by the war in the form of shipping disruptions and skyrocketing oil prices, which have led to higher gas prices. 

These obstacles come as small businesses have over the past year dealt with the whipsaw of President Trump’s tariff policies. Sweeping tariffs on goods from China, Canada, Mexico, and the European Union, among others, have driven up input costs and squeezed profit margins for small business owners who often lack the purchasing power and legal resources of large corporations. 

Unlike larger corporations who, at least in the short term, can absorb higher costs and shipping upheaval caused by the Iran war, smaller businesses are especially at risk, said Brett Massimino, an associate professor at Virginia Commonwealth University’s business school and chair of the department of supply chain management and analytics. 

“Small businesses, they don’t have the margins or the reserves to really absorb those kinds of cost increases,” he told Fortune. “They’re faced with a dilemma of, do they try to expedite some of the shipments that might be delayed right now, or do they deal with the shortages.”

If the Iran war stretches on, small businesses could start to feel the effects in as soon as two months as they run out of reserves or look to renew contracts at potentially higher prices. Trump has repeatedly insisted he could stop the war “right now” having seen Iran’s military crippled, as he told MS Now Friday. Still, Defense Secretary Pete Hegseth earlier this week requested an extra $200 billion for the war effort.  

The price of Brent crude hit a brief high of $119 a barrel Thursday, before retreating Friday, as Iran continued to threaten, and at times strike, ships passing through the Hormuz Strait, through which 20% of the world’s oil supply flows.

At the same time, the threat of attacks has also led shipping company Maersk to halt all vessel crossings through the strait. In early March about 147 container ships in the area also had to take refuge after getting stuck in the Persian Gulf.

‘Everything has gone up’

Yet, while these events may feel half a world away for Americans, they have already translated into real price increases at home for many homegrown small businesses. 

Travis Maderia, a fourth generation lobster fisherman and cofounder of the direct-to-consumer seafood company Lobster Boys, told Fortune the fishermen that catch lobster for the business in the cold North Atlantic water near Nova Scotia, Canada, are facing rising costs. On Friday, he said one fisherman told him gas prices have increased 60 cents per liter, or more than $2 per gallon.

The result? Maderia has needed to shell out more per pound of lobster to the fishermen than he would during the same season any other year—$17 per pound, compared to $13 or $14 per pound normally—which raises his operating costs. 

Jet fuel price increase and more demand for air freight thanks to the shift from risky cargo ships have also led airlines to raise their prices and increase shipping costs.

For Lobster Boys, these increases have meant higher prices for shipping their products to the continental U.S.—increases that Maderia said the company has had to pass on to the restaurants and grocery stores they sell to. And yet, when these restaurants pass the higher prices onto their own customers, they also see a slump in demand, which means fewer orders for Maderia’s company. 

“Everything has gone up, unfortunately, and customers are not liking it,” he said.

While LeakBase Is Gone, Data Remains At Risk


Global cybercrime fighters registered a significant win recently, when the FBI and Europol dismantled LeakBase, a Dark Web forum used to trade stolen credentials at scale. But while it’s a definite win, information once posted on LeakBase likely remains in circulation.

NordVPN’s chief technology officer Marijus Briedis said that the crackdown reveals how organized online criminal networks have become.

“The LeakBase seizure is a powerful reminder that the dark web isn’t some distant corner of the internet — it’s deeply intertwined with our everyday security reality,” Briedis said. “The dismantling of LeakBase exposes just how vast and organized the underground trade in stolen credentials has become. Forums like this one are central hubs for distributing breached data, connecting data brokers, hackers, and buyers seeking easy access to compromised accounts.”

While LeakBase may be disabled, the data once posted on its site lives on.

“When a forum with over 200,000 posts disappears, it doesn’t mean the data is gone — in most cases it’s already been replicated, shared, and weaponized elsewhere,” Briedis cautioned. “These takedowns expose the scale, not eliminate the risk.

“For many people, the real risk isn’t being hacked directly — it’s having credentials quietly reused across services. A single leaked password can unlock multiple accounts months or even years later.”

Consider this news the latest alarm, warning people to be vigilant online.

“For everyday users, this is a wake-up call to monitor their online footprint,” Briedis said. “Preventing leaks is crucial, but knowing when your credentials have already been compromised is equally important. That’s exactly why NordVPN developed Dark Web Monitor, which alerts users the moment their credentials appear in underground markets.”

“Prevention alone is no longer enough — cyber resilience requires visibility. With the digital underground constantly evolving, proactive breach intelligence has become a foundation of online safety.”

LeakBase had more than 142,000 members and more than 215,000 messages. Stolen credentials and hacking tools are being traded at scale. Its shuttering is the latest global success, building on previous actions against criminal marketplaces like BreachForums and Genesis Market.

NordVPN’s Dark Web Monitor continuously scans illicit sites and breach dumps, helping users mitigate risks before attackers exploit compromised data.



Markets raise bets on Bank of Canada hikes as oil fears mount




Markets see the Bank of Canada hiking interest rates more aggressively this year amid surging oil prices and hawkish messaging from peer central banks. 

Musk misled Twitter investors before 2022 buyout, jury says



Elon Musk defrauded Twitter Inc. investors when he disparaged the company in 2022 in an effort to buy the social media platform for a lower price than his original $44 billion bid, a jury concluded. 

Jurors in federal court in San Francisco found Friday that Musk intentionally misled Twitter shareholders when he tweeted that the social network — now called X — had too many fake accounts and tried to back out of the deal. The jury rejected two of the four fraud claims.

The eight-member panel calculated how much Musk’s statements drove down the company’s stock price for each trading day over a period of about five months. The amount of damages he must pay to individual investors — which could total hundreds of millions or even billions of dollars — will be determined at a later date when shareholders submit claims.

The verdict, following about three days of deliberations, marks a rare defeat in court for the world’s richest person, who has been dubbed “Teflon Elon” for his track record of winning high-stakes legal battles that many expected him to lose. 

He prevailed in a 2023 trial over Tesla Inc. investors’ allegations that he misled them in a tweet five years earlier saying he had “funding secured” to take the electric car-maker private. Musk is a co-founder of Tesla and its chief executive officer.

Mark Molumphy, a lawyer for the investors, said after the verdict he thinks the damages will amount to $2.6 billion. But even an award that high wouldn’t dent Musk’s net worth, which was $661.1 billion on Friday, according to the Bloomberg Billionaires Index.

“This case is much bigger than Twitter, this case goes right to the heart of Wall Street and what’s been going on in recent years,” said Joseph Cotchett, Molumphy’s partner at Cotchett, Pitre & McCarthy LLP. “It’s a great example of what you cannot do to the average investor.”

Musk’s lawyers declined to comment in the courtroom. Musk didn’t immediately respond to a request for comment.

In federal court, the losing side can appeal.

The jurors heard about two weeks of live testimony from Musk and top Twitter executives at the time, who recalled the turbulent six-month period in 2022 when the serial entrepreneur flip-flopped over whether he would buy the platform, resulting in hard-fought litigation with Twitter’s board of directors to force him to follow through.

The investors claimed that Musk’s social media posts and public statements — including a May 13, 2022, tweet stating the deal was “temporarily on hold” pending a review of the number of bots counted as Twitter users — was actually part of a deliberate plan to drive down the company’s stock price so he could renegotiate at a better price.

Molumphy told the jury in his closing argument Tuesday that Musk’s tweets “were not some innocent mistakes, some stupid tweet that he didn’t consider.”

“They were intentional, deliberate, and devised to convey to investors that Twitter was overrun with spam,” Molumphy said.

Musk took the stand for a whole day, and part of a second, and largely stayed on script in telling the jury he believed that the ex-Twitter executives, including Chief Executive Officer Parag Agrawal and Chief Financial Officer Ned Segal, lied to him and in public financial statements about the prevalence on the platform of spam and fake accounts, known as bots.

“Of course people were talking about a renegotiation once this bot issue came up,” Musk’s attorney, Michael Lifrak of Quinn Emanuel Urquhart & Sullivan LLP, told the jury in his closing argument. “There was no secret about that.”

The stock remained volatile for several months while Musk waffled on following through with the deal, wiping away billions of dollars in Twitter’s market value. When Twitter sued Musk in Delaware for reneging on the purchase in July 2022, the shares reached a low of $32.52, 40% less than Musk’s buyout price. 

Musk testified that he only agreed to do the deal at the original price of $54.20 per share because he believed the Delaware judge overseeing Twitter’s lawsuit was biased against him.

The billionaire argued that his tweet at the center of the lawsuit was very different from walking away from the deal entirely. “I’m not saying I’m not going to do the deal,” he told the jury. “At no point did I say the deal was canceled.”

But Musk acknowledged under questioning from a lawyer for investors that the “temporarily on hold” post was a mistake. “It may not be my wisest tweet,” he said. “I don’t know if I would call it my stupidest. But if it led to this trial it probably qualifies as such.” 

The case is Pampena v. Musk, 22-cv-05937, US District Court, Northern District of California (San Francisco).