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Airbnb Has Evolved—Here’s How Investors Should Keep Up


There has been a lot of conjecture about the short-term rental market recently. Many hosts have complained about oversaturation, while increased local restrictions have led many investors to revert to regular yearly tenants or mid-term rentals.

For those committed to booking short-term rental guests, it’s clear that the landscape has shifted, and simply providing a spare room and a few towels will no longer cut it. Increasingly, guests are after luxurious experiences with resort-style residences and are willing to pay top dollar for the privilege. 

While glam pads at Coachella or the Catskills are curated and managed by well-heeled, upscale management companies, that doesn’t mean everyday mom-and-pop investors have to be squeezed out of the STR luxury rental experience—or the profits it brings.

Turning Drab to Fab

According to a recent report in Forbes, everyone can get in on the luxury trend—whether you own an estate, a small multifamily building, or a condo. Upgrading it with luxury hotel-like amenities has seen a dramatic return to profitability in the STR world.

Stephen Wendell, founder and CEO of Mountain Shore Properties, told Forbes:

“The ‘easy money’ phase is over, but the asset class isn’t. Short-term rentals have matured into a true hospitality business—returns now depend on design, operations, and differentiation, not just owning the asset. Airbnbs can still be a great investment, but travelers now expect hotel-like amenities; therefore, Airbnb owners and operators have had to level up to succeed. I view this as a healthy correction that was inevitable.”

Leveling up means upgrading features such as fire pits, outdoor cooking facilities, and curating interiors accordingly. The investment—according to Rental Scale Up, a subsidiary of the revenue management and market data platform PriceLabs—results in greater revenue and insulation from the vagaries of the rest of the short-term rental arena.

“We’ve adapted our short-term rentals for wellness-focused travelers by prioritizing calm, light-filled spaces with ocean views, private outdoor areas when possible, and a clean, serene design,” Maximillian A. Kostyashkin, CEO of MAK Vacation Rentals, a Miami-based company, told BiggerPockets.

Demand Splits Between Chill and Thrill

Curated luxury stays are increasingly split between rest and relaxation with a focus on wellness and high-energy events such as concerts and sports, according to Airbnb. However, trying to have your rental fit into a one-size-fits-all category is not a good idea, Rental Scale Up advises. Picking a lane, sticking to it, and promoting your stay accordingly is the best bet to gain traction and attract guests.

Whether your short-term rental is catered to the World Cup or wellness, providing the right experience for your guests will bring dividends. As the World Cup is once every four years and wellness is a lifestyle choice without an expiration date, catering to the latter will capture the widest market.

Market researchers forecast that wellness tourism is set to grow by nearly 10% in 2030, from roughly $974.6 billion to over $1.06 trillion, as travelers seek trips geared toward stress reduction, preventive health, and mental recharge. For property owners who can fit it into their budgets, that means adding amenities such as cold plunges, saunas, yoga decks, filtered water, and sleep-optimized bedrooms. 

The good news is that it’s not as expensive as it sounds and can generate sizable returns. According to Market Reports World, young professionals, expats, and city dwellers are willing to pay 4.5%–7.5% more in rent per square foot for wellness-themed stays.  

“In competitive-priced apartments, the luxury comes from practical touches: spotless presentation, comfortable furnishings, personalized service, and concierge add-ons like in-suite massages, facials, private dining, and beach, spa, or fitness access (where available),” Kostyashkin said. “The goal is to make the stay feel restorative and elevated while still keeping it affordable.”

Safeguarding Your Investment

It’s a good idea to do some research before you upgrade to ensure your market can justify the added expense. AirDNA’s Best Places to Invest in Short-Term Rentals report provides segment-specific rankings that investors can filter according to budget and location. 

What is interesting about the report is that home prices are affordable, and the revenue potential is considerable. “This year’s results challenge some of the usual assumptions about where short-term rental opportunities exist,” said Jamie Lane, chief economist at AirDNA, in a press release. “When revenue and growth aren’t viewed in isolation, affordability plays a much bigger role in how returns stack up across markets.”

Across the top 10 markets listed, the average home cost $296,000, and the annual revenue potential was $40,500, yielding around 14%. The markets attract year-round demand driven by workforce travel, healthcare, education, and government- or military-related activity. That doesn’t mean upgrading amenities to ensure a more well-rounded, wellness-themed stay won’t be appreciated by travel-weary guests with stressful jobs.

“2026 is one of the strongest environments we’ve seen for short-term rental investment in recent years,” said Rohit Bezewada, CEO of AirDNA, in a press release. “This report lays out the framework to identify the best opportunities, and investors can apply the same approach within AirDNA to evaluate deals at a more granular level.”

AirDNA’s Top Markets to Invest in 2026

  • Port Arthur, Texas
  • Abilene, Texas
  • Downtown Saint Paul, Minnesota
  • Charleston, West Virginia
  • Springfield, Illinois
  • Lake Charles, Louisiana
  • Montgomery, Alabama
  • Akron, Ohio
  • Lebanon, Pennsylvania
  • Jackson, Mississippi

Cross-referencing this report with AirDNA’s Best Places To Invest In A Short-Term Rental for $250k or Less (unsurprisingly, many of these are in the Midwest) combines affordability with ongoing year-round rental demand. With gross yields just under 20%, these offer a great way to generate revenue without the hassle of chasing rents and dealing with evictions.

With a strong property management team in place, a reliable cleaning service, and stylish, functional finishes, the need to upscale to luxury isn’t a prerequisite with less expensive residences. As the report states: 

“The guests booking homes worth $100K–$250K are likely booking for practicality, not luxury. Lean into that practicality by marketing a comfortable space, parking, easy access, and flexible layouts. Aligning the home with how guests actually travel in that market, especially guests on a budget, is key.”

Final Thoughts: FHA Loans and STRs—Turbocharged Scaling

There are distinct advantages to scaling a short-term rental business rather than a regular rental, because under current FHA rules, you can use an FHA loan to buy a home and rent part of it out, provided the home is your primary residence. That is easier with a short-term rental than with a 12-month guest, because yearly tenants usually require their own kitchen and bathroom and want to bring in their own furnishings, while a short-term guest can be limited to one or two rooms that are already furnished.

You’ll have to check your local short-term rental rules to see if renting for under 30 days is permitted. If not, advertising part of your home as a mid-term rental or with a 30-day minimum stay will offer flexibility and a brand-new swath of potential guests, such as travel nurses and workforce housing.

Once you have been in the home for a year, satisfying the FHA’s owner-occupant requirement, you can refinance to a regular mortgage and rinse and repeat with a second property using an FHA loan and renting it as an STR to offset the mortgage payment while saving the 3.5% down payment for your next purchase.

‘Downward mobility is incredibly radicalizing’: The college bargain is broken. What comes next could reshape America


The warning signs were there two decades ago—long before ChatGPT, long before anyone worried about a robot taking their job. Around 2005, something quietly shifted in the American labor market. College degrees kept multiplying. Good jobs did not.

“This is a generation of people that was really given the hardest sell of any generation in history of why they need to go to college,” says Noam Scheiber, a New York Times labor reporter whose new book, Mutiny: The Rise and Revolt of the College-Educated Working Class, chronicles the revolt brewing inside America’s credentialed workforce. “Everyone, from their parents and family members to the president, Barack Obama and Bill Clinton—talking about how in the 21st century, everyone’s got to go to college … And unfortunately, all of this was happening at the precise moment when a college degree was becoming less valuable than it had been in many decades.”

Scheiber, who graduated in 1998 into what he calls “one of the best years in the history of the world to have graduated from college,” watched the shift unfold from the front row of the labor beat. He remembers a roaring job market, an explosion of startups, offers raining down on anyone with a diploma. The Great Recession of 2008 was the accelerant for what came next. Citing research from Berkeley economist Jesse Rothstein, who previously served as chief economist at the U.S. Department of Labor, Scheiber notes that employment growth for recent college graduates never returned to its pre-2008 trajectory, even on the eve of the pandemic in 2019. Then COVID hit, upending the board all over again.

courtesy of NBER

The data point that Scheiber returns to most is striking: The New York Federal Reserve has tracked the unemployment rate for recent college graduates since the late 1980s. For roughly three decades, it almost never exceeded the overall unemployment rate. Since 2022, it has stayed stubbornly above it.

“That’s just not something that we saw for 30 years before that,” Scheiber says. “It’s a pretty remarkable shift.”

As many students took out loans to pay for the soaring cost of tuition, they found themselves unable to get the high-paying jobs they needed to see a return on investment. Instead, they found themselves further in debt, living with their parents, and delaying milestones such as getting married or buying a house.

The frustration finds a channel

What filled that gap—between expectation and reality—was frustration. And frustration, it turned out, was organizing.

Starting with three Starbucks stores in Buffalo in the fall of 2021, Scheiber watched union elections spread at that company with exponential force. “I remember sort of January, February of ’22, it just kind of growing exponentially,” he says. “It was three, and then it was kind of five to 10, and then it was 20, and it just kept going up.” The movement jumped to Apple retail locations, Trader Joe’s, Amazon warehouses, and REI. As he talked to more and more of these workers, a pattern emerged that sharpened the cliché of the post-recession barista with a bachelor’s degree into something more urgent: a mass phenomenon. “So many of them had gone to college,” he says. “This union campaign was just catching fire.”

It wasn’t just retail. In the summer of 2023, auto workers went on strike for six weeks. Actors and writers walked the picket lines in Hollywood. And something remarkable happened across industries and education levels: Gallup polling at the time showed 70% to 75% of the American public sided with the striking workers.

“The thing that I found really striking,” Scheiber says, “is I would talk to people in very different industries, very different professions. And they all were like, ‘Right on‘ — they were right there with the auto workers, right there with the actors, right there with the writers.” He recalls a refrain from his sources that cut to the bone of a shifting identity: “I may be a doctor or I may be a tech worker, but I’m still a worker.”

That consciousness even reached the upper echelons of medicine. Scheiber reported on roughly 400 primary care doctors at Allina, a major Minnesota healthcare system, who unionized in 2023—the largest group of private-sector physicians to do so in modern memory. “The level of kind of worker consciousness that you would get among the doctors was just so striking.” he says. “They’re just like, ‘Yeah, I’m just a cog in this big machine.’” One of the doctors told him that “it doesn’t matter if you’re an auto worker or a doctor, how much prestige or education you have, you’re just treated the same by all these big companies.”

Downward mobility is ‘incredibly radicalizing’

That sense of shared precarity, Scheiber argues, is reshaping identity in ways that will define American politics for years. A plurality of the early Starbucks organizers he spoke to had volunteered for Bernie Sanders. The support for socialism among college graduates under 35 is, in his telling, not a fringe phenomenon but a mainstream one. He points to figures like Alexandria Ocasio-Cortez—a Boston University graduate who worked in restaurants and as a bartender before her political career—as both exceptional and emblematic.

“Downward mobility is incredibly radicalizing,” he says. “If you either grew up upper middle class and that’s no longer available to you, or you grew up with the promise of joining the upper middle class because you went to college like you were told to, and took out your loans. And now there’s no job that is available that enables you to come to the middle class. There are probably some more radicalizing forces in history, but not that many.”

He draws a line from the current moment to a broader historical pattern explored by the political scientist Peter Turchin, whose work on the “overproduction of elites” has gained a wide audience. The theory: when societies produce too many highly educated people competing for too few positions of status and prosperity, the result is political instability. Musical chairs with a shrinking number of seats. Turchin told Fortune last July that he sees signs of his theory “everywhere you look” in modern American life. “Look at the overproduction of university degrees … There is overproduction of university degrees and the value of [the] university degree actually declines.”

In a decade, Scheiber suggests, the shift in class self-identification may be nearly complete. “A large majority of people are just going think of themselves as working class,” he says.

Yet he resists pure fatalism. The word he keeps returning to is agency. These college-educated workers, he argues, are formidable precisely because of what their education gave them—not a guaranteed career, but what one sociologist he quotes calls “class confidence,” the trained ability to figure things out, to navigate bureaucracies, to push for better terms. “Bad things happen to them, like happen to everybody,” Scheiber says, “but they don’t tend to take that lying down.”

‘Creative, brilliant people are going to wake up’

Paige Craig sees the same landscape from a radically different vantage point. The founder of Outlander VC grew up homeless until fifth grade, was recruited by West Point, served in military special operations, and now, from New York, invests in defense technology, robotics, and AI. He frames the coming disruption not as a slow unraveling but as a compression of history itself.

“The Industrial Revolution was a hundred-year process,” Craig says. “The tech revolution was a 30-, 40-year process of going from paper to digital. We’re in an AI revolution that’s going to happen in 10 years. That’s the massive shift.”

At Outlander, Craig recently wrote a 10-year vision statement. Its fifth pillar stopped him cold as he drafted it: “We’re in a decade where we’re going to see the massive dislocation of creative talent,” he says. “Creative, brilliant people are going to wake up this decade and realize the jobs that they thought they were going to have—and the jobs they thought they could have—are gone.”

And yet Craig is not pessimistic about the long arc. He envisions what he calls a “second golden age”—an explosion of entrepreneurship, arts, and science born from the wreckage of displaced labor. He imagines millions of sole proprietors leveraging AI and robotics to build hyperlocal businesses that never would have been profitable before. He talks about limitless demand for healthcare, about turning displaced workers loose on Alzheimer’s research, ocean exploration, and the frontiers of the human body. He recently funded a startup in New York building $1,000 humanoid robots designed to be deployed by the millions—not the $100,000 prototypes that dominate headlines, but cheap enough to generate the training data that could make them truly useful.

“I hope that this freedom of labor and this massive productivity lead to this second golden age,” Craig says, “where we realize as societies that we can actually spend money on the arts, storytelling, and the creativity that makes humans blossom. Then the hard sciences where we push the boundaries of space travel and minerals and resources. That is where I think we go.”

But he does not minimize the turbulence of the transition. “It’s not that we have the blue-collar being dislocated,” he says. “It’s the most creative, educated, smart part of our society that in this decade is going to realize they don’t have jobs.”

The view from the eye of the storm

From his apartment on the Embarcadero in San Francisco—”right in the eye of the storm,” as he puts it — Sumir Chadha is watching the same wave approach from yet another angle. The co-founder and managing director of WestBridge Capital, a $7 billion India-focused evergreen fund, Chadha splits his time between Bangalore and the Bay Area. He is measured by temperament, analytical by training (Princeton, Harvard, Goldman Sachs, McKinsey), and unusually candid about what keeps him up at night.

AI-powered coding tools, he says, have already devastated the SaaS sector—what analysts call the “SaaSpocalypse or the “SaaSacre.” The productivity gains are not theoretical. “I had dinner with one of my entrepreneurs last night,” he says. “He’s talking about what Claude Code is doing to their software development. He said it’s not 10x, it’s like 100x better than what they had before.”

The human cost follows quickly. That same entrepreneur runs a 1,500-person company. He told Chadha that his 300-person implementation team could be reduced to 30 or 40 with AI. “They’re doing a layoff for about 300 engineers, man,” Chadha says. “Which is pretty sad.”

“I worry about the next three years,” he says plainly. “There’s going to be this tale of haves and have-nots that’s just going to thicken and create a lot of social tension.” He pauses. “I’ve taken some security measures at my house—things I never worried about.” He and his girlfriend have applied for European Union citizenship as a contingency. “I don’t think we’re ready for it.”

Pressed on whether he truly believes social unrest is possible in America, Chadha does not flinch. “I think there’s a 10%, 15% scenario that’s a little scary,” he says. “And I hope we don’t come to that. I’m not saying we will. But there’s some chance that it could get pretty tough in the next couple of years.”

He remains bullish on the technology itself and on India’s long-term trajectory. Westbridge has invested roughly $1 billion in eight or nine AI companies, nearly all of which are scaling rapidly. But he draws a sharp distinction between where wealth is being created and where pain will be felt first. “The U.S.—we are such an amazing, dynamic economy. Things move faster here than Europe, faster than India, faster than anywhere,” he says. “I think we’re kind of the front line of everything.”

The speed of the clock

All three men—a labor journalist, a defense-world venture capitalist, a globalist fund manager—are converging on the same conclusion from radically different vantage points: that AI is not the origin of this story, only its most dramatic chapter. The college bargain that a generation of Americans was sold (borrow money, earn a degree, join the middle class) has been quietly unraveling for 20 years. What’s coming next may simply be the part that everyone finally notices.

“We haven’t really seen the labor market impacts of AI yet,” Scheiber says. “A little bit in fields like software development, but beyond that, we haven’t really seen it. So it does feel like we may only be at the beginning of it.”

There is a question of tempo. Scheiber is skeptical of forecasts projecting mass white-collar displacement in 18 months. Large organizations, he notes, are deeply bureaucratic; inertia is a powerful force. “Even if theoretically you could replace 95% of your junior consultants in a year-and-a-half, you’re not going to do that,” he says. His gut tells him the disruption will play out over a decade, not a quarter.

But even at a slower clock, the political consequences compound. “Even if we see the unemployment rate for recent college grads tick up a few tenths of a percentage point every year for five years,” he says, “that’s gonna be pretty destabilizing.”

Craig agrees and frames the challenge in terms of historical analogy. Past technological revolutions allowed generations to absorb the shock. This one compresses a century of change into a decade. “It used to be, you could mark change with graveyards,” he says. “But the scope of change and the speed of change is so massive now. That’s the crazy part. My kids and their kids, we’re all going to be together in the middle of this crazy shift.”

Chadha puts it most succinctly: the human and political systems built to absorb disruption were designed for a slower clock.

The question now—for policymakers, employers, investors, and the generation caught in the middle—is whether anyone can build new institutions fast enough to keep up with the machines.



Current price of oil as of April 10, 2026



At 9 a.m. Eastern Time today, oil was priced at $97.78 per barrel with Brent serving as the benchmark (we’ll explain different benchmarks later in this article). That’s a gain of $4.02 compared with yesterday morning and around $31 higher than the price one year ago.

Oil price per barrel % Change
Price of oil yesterday $93.76 +4.28%
Price of oil 1 month ago $108.90 10.21%
Price of oil 1 year ago $63.68 +53.54%
Price of oil yesterday
Oil price per barrel $93.76
% Change +4.28%
Price of oil 1 month ago
Oil price per barrel $108.90
% Change 10.21%
Price of oil 1 year ago
Oil price per barrel $63.68
% Change +53.54%

Will oil prices go up?

It’s impossible to forecast oil prices with detailed precision. Many different elements affect the market, but ultimately it boils down to supply and demand. When worries about economic recession, war, and other large-scale disruptions increase, oil’s path can shift fast.

How oil prices translate to gas pump prices

Gas prices at the pump don’t only track crude oil. They also include what it takes to refine and move that fuel, the taxes layered on top, and the extra markup your local station adds to stay in business.

Since crude oil generally makes up a majority of the per-gallon cost, changes in its price have an outsized impact. When oil surges, gas prices typically rise in tandem. But when oil retreats, gas prices often lag on the way down, a trend sometimes described as “rockets and feathers.”

The role of the U.S. Strategic Petroleum Reserve

In case of emergency, the U.S. has a store of crude oil known as the Strategic Petroleum Reserve. Its primary purpose is energy security in case of disaster (think sanctions, severe storm damage, even war). But it can also go a long way toward softening crippling price hikes during supply shocks.

It’s not a long-term answer and is more meant to provide temporary relief, assisting consumers and keeping critical parts of the economy running, like key industries, emergency services, public transportation, etc.

How oil and natural gas prices are linked

Both oil and natural gas are key sources of the energy we use every day. Because of this, a big change in oil prices can affect natural gas. For example, if oil prices increase, some industries may swap natural gas for some segments of their operations where possible, which increases demand for natural gas.

Historical performance of oil

To gauge oil’s performance, we often turn to two benchmarks:

  • Brent crude oil, the main global oil benchmark.
  • West Texas Intermediate (WTI), the main benchmark of North America

Between these two, Brent better represents global oil performance because it prices much of the world’s traded crude. And, it’s often the best way to track historical oil performance. In fact, even the U.S. Energy Information Administration now uses Brent as its primary reference in its Annual Energy Outlook.

Looking at the Brent benchmark across several decades, oil has been anything but steady. It’s seen spikes due to factors such as wars and supply cuts, and it’s also seen crashes from global recessions and an oversupply (called a “glut”). For example:

  • The early 1970s brought the first big oil shock when the Middle East cut exports and imposed an embargo on the U.S. and others during the Yom Kippur War.
  • Prices dropped in the mid-1980s for reasons such as lower demand and more non-OPEC oil producers entering the industry.
  • Prices spiked again in 2008 with increased global demand, but it soon plummeted alongside the global financial crisis.
  • During the 2020 COVID lockdown, oil demand collapsed like never before—bringing prices below $20 per barrel.

All to say, oil’s historical performance has been anything but smooth. Again, it’s hugely affected by wars, recessions, OPEC whims, evolving energy initiatives and policies, and much more.

Energy coverage from Fortune

Looking to stay up-to-date regarding the latest energy developments? Check out our recent coverage:

Frequently asked questions

How is the current price of oil per barrel actually determined?

The current price of oil per barrel depends largely on supply and demand, including news about potential future supply and demand (geopolitics, decisions made by OPEC+, etc.). In the U.S., prices also move based on how friendly an administration is to drilling, as it can affect future supply. For example, 2025 saw the Trump administration move to reopen more than 1.5 million acres in the Coastal Plain of the Arctic National Wildlife Refuge for oil and gas leasing, reversing the Biden administration’s policy of limiting oil drilling in the Arctic.

How often does the price of oil change during the day?

The price of oil updates constantly when the “futures” markets are open. A futures market is effectively an auction where people agree to buy or sell oil in the future. As long as people and companies are trading contracts, the oil price is changing.

How does U.S. shale oil production affect the current price of oil?

In short, shale is rock that contains oil and natural gas. Think of shale as energy yet to be tapped. The more shale the U.S. accesses, the more energy we’ll have—and the more easily oil prices can keep from spiking as much thanks to a greater supply.

How does the current price of oil impact inflation and the broader economy?

When oil is expensive, it tends to make everyday items cost more. This can be related to energy (your heating, gas utilities, etc.), but it’s also due to the logistics involved with making those items accessible to you. Shipping, for example, can affect the price of things at the grocery store, as it’s more expensive to get those products from warehouses and farms onto the shelf.

AI Investments Not Expected To Deliver Traditional ROI : Report


KPMG UK has indicated in a recent update that AI no longer needs traditional return on investment in order to be justified. In fact, 65% of UK based respondents claim that their organization would most likely continue to invest in AI regardless of tangible ROI (return on investment). And the majority or 70% of UK business professionals also agree that AI will continue to be a key priority investment even if a recession comes in the next year.

KPMG also revealed that 94% are now either using or planning to use AI agents but maturity varies somewhat.

KPMG also stated in the report that despite a lot of funds being spent by businesses on AI, traditional return on investment isn’t actually needed for them to see some value in the tech.

Nearly two thirds (65%) of UK based respondents stated that their organization may continue to invest in AI regardless of its ability to accurately measure tangible ROI. This, according to KPMG’s AI pulse survey.

KPMG’s recent survey, which includes a panel of business professionals, including over 100 in the United Kingdom, for their views / perspective on a variety of AI themes/narratives, has launched now with informative insights for the first quarter of this year.

The research study revealed that although many organizations say they can measure returns in specific domains, this does not seem to be the main factor or criteria driving ongoing AI focused investments.

The research revealed that the majority of UK based respondents were confident in their organization’s ability to measure ROI across:

  • productivity (76%)
  • performance and quality of work (71%)
  • speed and accuracy of decision‑making (67%)
  • profitability (64%)

But, confidence drops significantly when it comes to “more strategic or indirect benefits.”

Merely 14% said they were confident in “measuring ROI from improved analytics used by the C‑suite in business decision‑making.”

Respondents also indicated that the skills gap and risk considerations such as data privacy and cybersecurity as the “biggest barriers to demonstrating AI‑related ROI (46%), followed by difficulty quantifying indirect or long‑term benefits (40%).”

The most significant challenges to AI strategy in the next year were risk management such as data privacy and cybersecurity (41%), followed by the quality of “organizational data and employee adoption at 32%.”

Despite these potential significant concerns, the majority or 58% of respondents said their organizations are planning to invest over $50m in AI over the next 12 months, with half of these investing over $100m.

And most or 70% of UK business professionals also agree that AI will continue to be a key priority investment even if a recession occurs. In fact, there is no rea connection or correlation between what happens during an economic slowdown and AI advancements. In fact, tech industry participants tend to focus more heavily on tech advancements and product development during market drawdowns.

Dr Leanne Allen, Head of AI at KPMG UK, explained that there is an ongoing shift in mindset by business professionals from thinking of AI as something that must deliver quick returns to one that considers AI as a sort of long-term investment. Industry participants may be realizing that it as a strategic enabler for enterprise‑wide transformation and this is a vital milestone.



TotalEnergies refinery in Saudi Arabia damaged in incident




TotalEnergies refinery in Saudi Arabia damaged in incident

Why the AI Takeover Could Be the Best Thing for Your Professional Future


Stokkete / Shutterstock.com

Welcome to the future — a future where artificial intelligence (AI) plays a larger role in our work lives. As AI continues to grow and become more sophisticated, uncertainties arise around its implications for the future of work. For many, it’s only natural to wonder: “What jobs will AI replace?” and “Where do I fit into this new world?” Let’s address the elephant in the room. Yes…

Empower Personal Finance Review: Pros And Cons



Empower Logo 2026

Quick Summary

  • Robust personal finance tracking tools (free to use) 
  • Wealth management services for higher-net-worth clients 
  • High-yield cash account offers 3.00% APY

OPEN AN ACCOUNT

Pros

  • Powerful and free financial tracking tools

  • Attractive APY on high-yield cash account

  • High level of security and trustworthiness

Cons

  • Their wealth management fees are on the high side

  • Must have over $100,000 to qualify for wealth management

Empower (formerly Personal Capital) has evolved into a financial platform that combines free money-management tools with paid wealth-management services. It serves two distinct audiences: people looking for a powerful (and free) way to track everything from their net worth to their monthly budget, and higher-net-worth folks who want personalized investment management. In this Empower review, I’ll cover the key features, pros and cons, and help you decide if it’s worth making Empower the central hub for your finances. 

Table of Contents

What Is Empower?
What Does It Offer? 
Are There Any Fees?
How Do I Open An Account? 
Is Empower Safe To Use?
How Do I Contact Empower? 
Why Should You Trust Us?
Is It Worth It? 

What Is Empower?

Best Of Awards 2026

Empower is a U.S.-based financial tracking platform and investment manager. It’s best known for its free financial dashboard, where you can track your spending, budget, monitor your investment portfolio, and more. It also offers professional wealth management, where you can meet with a financial planner to manage your portfolio for a fee. They effectively use their free dashboard to generate leads for their investment management services.

Empower was founded in 2010 and was acquired by Empower Retirement in July 2020. In 2023, Personal Capital was rebranded as Empower.

We also named Empower one of our best budgeting apps of 2026!

Empower homepage screenshot

What Does It Offer? 

Empower combines free financial tracking tools with optional banking and wealth management services designed for long-term investors. Here’s a closer look at its key features: 

Empower Personal Cash

Empower offers a high-yield cash account with a competitive interest rate and no minimum balance requirements. At the time of this writing, it offers a 3.00% APY, and deposits are insured by the FDIC for up to $5M. You can view your account details on your Empower Personal Dashboard, the same place where you can plan your budget, debt repayment, and track your net worth. 

Related: The Best Portfolio Analysis Tools

Wealth Management 

For clients with investible assets of $100,000 or more, Empower offers wealth management services. Annual advisory fees are based on the percentage of assets under management, and range from 0.89% to 0.49%.  

Personal Strategy

Empower’s core wealth management service, Personal Strategy, provides professionally managed portfolios that comprise a mix of low-cost exchange-traded funds (ETFs) and individual securities. You provide Empower with your investment goals, time horizon, and risk tolerance, and it constructs a customized portfolio accordingly, taking into account tax efficiency and rebalancing. Personal Strategy clients have access to a team of financial planning specialists when needed. AUM fees start at 0.89%. 

Private Client Services

For higher-net-worth clients, Empower offers Private Client Services. This service includes more personalized planning, access to dedicated advisors, and more in-depth financial guidance. This service allows Empower to compete more directly with traditional advisory firms, not only automated investing platforms.  

Investment Accounts

Don’t have $100,000 or more to invest? Empower also lets you open managed portfolios, with mutual fund portfolios that are automatically rebalanced. There is no minimum investment required, and annual fees start at 0.50%. If you prefer to control your own investment decisions, Empower offers a self-directed trading option. You can choose from a wide range of mutual funds, ETFs, individual stocks, and options, and you get 1,000 free trades per year. 

IRAs

Empower offers retirement accounts, including traditional and Roth IRAs, as part of its managed investment services. These accounts are connected to its retirement planning tool, so you can easily see how your IRA contributions and investment growth affect your financial outlook over the long term. 

Financial Tools

Last but certainly not least are Empower’s suite of financial tools, which are all free to use. This includes net worth tracking, budgeting, and cash flow analysis, a retirement planner, portfolio analysis tools, debt paydown tracking, savings planning, an emergency fund tracker, and transaction monitoring. You’ll be hard-pressed to find another financial company that offers all of these tools (for free) in a single platform. 

Empower financial tools

Are There Any Fees?

One of Empower’s biggest advantages is that its core financial tracking tools are completely free. You can link your accounts, monitor your net worth, use the retirement planner, and analyze your spending without paying a cent. 

That said, fees come into play if you opt into wealth management. As mentioned, Empower charges a percentage of assets under management (AUM), starting at 0.89% annually, with tiered pricing that declines as your balance increases. There are no trading fees with managed portfolios, but the underlying ETFs may charge their own expense ratios. There are no monthly maintenance fees for the high-yield cash account. 

How Does Empower Compare?

Empower is slightly different than other popular investing platforms like Wealthfront or Vanguard. Wealthfront is a pure robo-advisor with lower fees and a more automated approach (no human advisors). Vanguard offers low-cost funds and optional advisory services, but it doesn’t have as many financial tracking tools as Empower. The right platform for you will depend on what you’re looking for. 

Header
Empower Logo 2026
Empower Comparison: Wealthfront
Empower Comparison: Vanguard

Rating

Annual Fee

0.89%

0.25%

0.30%

Min Investment

$100,000

$500

$50,000

Advice Options

Auto and Human

Auto

Auto and Human

Banking?

Cell

OPEN ACCOUNT

READ THE REVIEW

READ THE REVIEW

How Do I Open An Account? 

You can get started with Empower within a few minutes by creating a free profile and linking your financial accounts. This unlocks the dashboard and free planning tools. From there, you can explore the other products, like the cash account and wealth management services. Advisory services will require an onboarding process that would include a consultation with an advisor to assess your financial goals. 

Is Empower Safe To Use?

Yes, you should consider Empower safe to use. It employs bank-level encryption and other standard security protocols to protect your information. This includes multi-factor authentication and read-only access to linked accounts. Investment accounts are protected with SIPC insurance, and its high-yield cash account is FDIC-insured through Empower’s bank partners. 

How Do I Contact Empower? 

New customers can contact Empower by telephone at 877-630-4015. If you have an investment account, you can log into your Empower account and contact a representative. 

Empower’s corporate headquarters are located at:

8515 E. Orchard Road
Greenwood Village, CO 80111

Why Should You Trust Us?

I have extensive experience using “Personal Financial Managers” (PFMs) like Empower. I started using Quicken in the early 2000s to track my personal finances, and since then, I’ve used or tested almost every budgeting and investment-tracking app on the market.

I’ve spent hundreds of hours using Empower for both testing and tracking my own finances, using both the web version and the app on my iPhone.

Combine my personal experience with that of our amazing team of editors and testers, and we have over 100 years of combined experience using, reviewing, and testing budgeting apps and tools!

Is It Worth It? 

Empower is one of the best all-in-one financial dashboards available today, and should be considered a no-brainer if you want a free way to track your net worth and plan for retirement. Its tools are intuitive and very useful, something that can’t be said for a lot of personal finance platforms. When it comes to investing, keep in mind that its wealth management fees are higher than most robo-advisors. If you value personalized advice, it might be a strong option. But if low-cost investing is your priority, there are cheaper alternatives worth considering. 

Get Started with Empower>>

Editor: Colin Graves

Reviewed by: Ashley Barnett

The post Empower Personal Finance Review: Pros And Cons appeared first on The College Investor.

Will Mortgage Rates Move Higher in May and June as They Do Historically?


So far this year, mortgage rates are behaving as they typically do.

They fell in the winter months and began rising in spring.

Right on schedule, the 30-year fixed hit a multi-year low in the month of February, which has been the best month for mortgage rates going back to 1972.

I did the research on this so I know. And like clockwork, they jumped in March and went even higher in April, despite having one good week recently.

The next logical question is do they move even higher in May and June, historically the worst months for mortgage rates on record?

Watch Out for Higher Mortgage Rates Next Month and Through Summer

As noted, I researched mortgage rate data going back to 1972, using Freddie Mac’s weekly mortgage rate survey.

I found that February was the best month for mortgage rates historically, though there are always exceptions to the rule.

Conversely, mortgage rates were found to be highest in the late spring and summer months, namely May and June.

It’s nearly mid-April and mortgage rates are a lot higher than they were in February.

Back at the end of February, the 30-year fixed hit a 3.5-year low of about 5.98%, per Freddie Mac.

Then we got the unexpected conflict in the Middle East, which quickly sent mortgage rates flying.

Sure, nobody could have predicted that, but one way or another, trends always seem to present themselves.

At last glance, the 30-year fixed is averaging around 6.40%, so it’s up about a half point since those February lows.

Of course, it’s also down about 0.25% from the highs seen at the end of March when the 30-year fixed was closer to 6.625%.

I assumed rates would keep moving higher from there, possibly touching 6.75% and then 6.875%.

But as we all know, mortgage rates don’t move in the straight line, even if they’re trending in one direction, which appears to be UP right now.

This Could Be the Calm Before the Storm

mortgage rate reprieve

Mortgage rates have gotten a slight reprieve lately, falling about 0.25% from recent highs, per MND’s daily index.

But it could be temporary, if we use historical data/trends as a guide, coupled with a really flimsy ceasefire in the Middle East.

After the ceasefire was announced Tuesday evening, we didn’t even go 24 hours, or even 12 hours, without more bombings and aggression in the region.

Then it was reported that the Strait of Hormuz was closed again, which seems to be the biggest issue for the global economy.

The fighting can continue, but if the Strait remains closed, oil prices will remain elevated near $100 per barrel and take that much longer to eventually normalize.

Assuming this happens, which is not at all far-fetched, chances are bond yields will rise again, inflation will rise, and mortgage rates will test new highs.

That’s where my prediction for a 30-year fixed at 6.75% or 6.875% comes in, perhaps in May and June.

It would be right on schedule, assuming we believe in historical mortgage rate trends.

And it would fit the narrative of things get worse before they get better.

But Mortgage Rates Could Still Fall Later in the Year

Since this conflict started, I’ve felt mortgage rates would go up, then eventually ease after late summer.

Those hoping the worst is behind us might be in for an unpleasant surprise.

It just doesn’t seem likely that given all that’s transpired, we can get back on our merry way and forget it all happened.

There will be lasting consequences, even if the tenuous ceasefire holds up, which it doesn’t look like it will.

In other words, more pain for mortgage rates for several months ahead, perhaps for the next six months.

But maybe just maybe you start to see improvement as the midterm elections become top of mind later in the year.

We know President Trump wants low mortgage rates. He campaigned on it and has talked about it repeatedly.

It will without a doubt be a goal to get rates lower. How he accomplishes that remains to be seen.

Even if he doesn’t have a direct hand in it, they might come another way. By way of recession…

Read on: Do mortgage rates go up or down during recessions?

(photo: Michael Coghlan)

Colin Robertson
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Billionaire Bill Gates Has 59% of His Foundation’s $36 Billion Portfolio Invested in 3 Brilliant Stocks


Bill Gates was once the wealthiest person in the world thanks to the remarkable success of Microsoft, the company he co-founded and led to become one of the largest businesses in the world. Today, he’s still worth over $100 billion despite giving away a large chunk of his wealth through the Gates Foundation.

Gates founded the philanthropy organization focused on improving global health, combating poverty, and overcoming inequality in 2000. Gates has mostly moved away from Microsoft to focus on the foundation, with plans to give away practically all of his remaining wealth by 2045.

The main vehicle for that is through a trust fund established by the foundation, which includes a stock portfolio worth about $36 billion as of this writing. But you won’t find Microsoft among its top three holdings. Instead, the trust prefers to hold great value stocks, and 59% of the portfolio is invested in just three brilliant companies.

Image source: Getty Images.

1. Berkshire Hathaway (25.4%)

The Gates Foundation receives shares of Berkshire Hathaway (BRKA +1.02%) (BRKB +1.20%) every year from Warren Buffett as part of his annual giving. While Buffett’s donation requires the foundation to spend an amount equal to what he gives plus 5% of the trust’s remaining assets, the trust fund managers have built up a substantial stake in Berkshire worth over $9 billion, as of this writing.

Berkshire Hathaway stock has traded lower over the last year, following Warren Buffett’s resignation announcement. Greg Abel took over as CEO at the start of 2026, and he’s picking up right where Buffett left off.

The bulk of Berkshire’s value stems from its liquid assets, including $373 billion in cash and Treasury bills and $318 billion in marketable equities. Abel has made a few small moves in the portfolio as he looks for ways to deploy that massive cash pile, and he outlined stocks he considers core holdings that should be in the portfolio indefinitely in his first letter to shareholders. That list includes Apple, which Buffett consistently sold through the last two years of his tenure as CEO. It also includes Berkshire’s Japanese stock holdings, which Abel recently added to with Tokio Marine.

Berkshire Hathaway Stock Quote

Today’s Change

(1.20%) $5.76

Current Price

$485.51

Berkshire’s core insurance business produced positive results in 2025. The terrible L.A. wildfires at the start of the year led to underwriting losses, but that was balanced out by an extremely quiet hurricane season. The railroad business showed improvements in operating margin, but Abel noted there’s still room to expand its profits based on competitors’ results.

The solid results aren’t reflected in the company’s stock performance, though. The decline in share price has pushed its price-to-book ratio to the lowest level since the start of 2024. It led Abel to restart Berkshire’s share repurchase program, and it looks like an opportunity for retail investors to buy into the stock as well.

2. WM (18.6%)

WM (WM +0.72%), formerly Waste Management, is one of the longest-held stocks in the Gates Foundation trust’s portfolio. The vertically integrated waste hauler sports a vast network of transfer stations and a sizable portfolio of landfills. That’s a position unlikely to be replicated, thanks to the significant regulatory hurdles involved in establishing new landfills. As such, it collects tipping fees from third-party waste haulers using its resources.

WM has expanded horizontally as well, most recently through the 2024 acquisition of Stericycle. It rebranded the medical waste service, WM Healthcare Solutions, and it’s seeing good progress integrating it with its broader waste hauling service. The segment’s adjusted operating margin reached 17.1% last quarter, up from 15.1% in the fourth quarter of 2024.

WM Stock Quote

Today’s Change

(0.72%) $1.67

Current Price

$233.10

Management looks to continue investing in new areas to expand the business while producing strong free cash flow growth. Management’s outlook for 2026 calls for 29% growth in free cash flow at the midpoint on top of 27% growth in 2025. Meanwhile, its investments in renewable energy and recycling are expected to generate between $235 billion and $255 billion in additional earnings before interest, taxes, depreciation, and amortization (EBITDA) next year.

WM shares currently trade for 28 times earnings. That’s certainly high for a company producing organic revenue growth in the single digits. However, margin expansion combined with share repurchases should enable the company to grow earnings per share at a double-digit pace. As such, investors may want a slightly better price to invest in the stock, but it doesn’t appear too far above fair value right now.

3. Canadian National Railway (15%)

Canadian National Railway (CNI +2.30%) operates one of the largest networks of railroad tracks that spans from coast to coast in Canada and down the middle of the United States to New Orleans. It can efficiently transfer freight from Canada to the Southern United States, bypassing Chicago when it makes sense, which is often a bottleneck for other railroads.

The international railroad operator has faced challenges due to tariffs over the past year, after President Trump imposed significant tariffs on Canadian forest products, metals, and automobiles. That led to a noticeable drop in shipments for those items, but Canadian National made up for it with an increase in grain shipments and intermodal shipping opportunities. As a result, it managed to eke out a 2% increase in revenue for the year.

Canadian National Railway Stock Quote

Canadian National Railway

Today’s Change

(2.30%) $2.48

Current Price

$110.14

The main opportunities for Canadian National Railway in the near term are consolidating its gains and increasing its cash flow. Management is pulling back significantly on capital expenditures this year, with expectations for just $2.8 billion in capital expenditures for 2026, down 15% from 2025. That should allow it to execute on its buyback program, which has authorization to buy up to 24 million shares.

The company may see its operating ratio and revenue improve as pressure from tariffs abates in 2027 and beyond. That could lead to strong earnings growth when combined with the share repurchase activity. As such, its P/E ratio of 18.8 looks like a good price to pay for the stock right now.