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BeFrugal: Spend $25, Receive $5 Bonus


Update 10/20/26:

  • make a Cash Back eligible purchase of $25 or more at any of the stores listed below between October 19, 2026 and October 23, 2026 and a $5 bonus will be added to your BeFrugal member account. Limit 1 bonus per BeFrugal account.

Update 10/5/26: Deal is back through 10/7/26. Hat tip to reader RM

The Offer

Direct link to offer

  • BeFrugal is offering a $3 bonus when you spend $15+ by Nov. 27, 2024

Our Verdict

BeFrugal is offering a $35 bonus if you don’t already have an account.

Millennials are ‘kidulting’ through their parenthood stage, spending their free time on blind boxes and claw machines



Most arcades in the 1980s and ’90s had one. A glass box in the corner, stuffed with plush bears and off-brand cartoon characters, where you would throw away your money for the chance to claw at something you didn’t really want. The claw would drop, close on a bear’s head and lift it, then either lose its grip or hand you something else.

This is the impulse behind the “blind box” economy, the most visible piece of a trend marketers call “kidulting,” adults buying the toys, games and experiences of childhood for themselves. A new Harris Poll report, shared with Fortune ahead of its release, measures how far it has spread. In a survey of 2,158 U.S. adults conducted June 25–27, 80% said they’d done something playful for their own enjoyment in the past year. Among millennials who’d done something playful in the past year, 92% spent money on it and 78% spent $100 or more. Fifty-seven percent of Gen Z and millennials bought a blind box or mystery box for themselves, compared with 16% of Gen X and boomers.

“It’s got the same kind of psychological draw as a slot machine,” Libby Rodney, chief strategy officer at The Harris Poll, told Fortune in an interview. “It’s like a fun, physical lotto ticket that you can buy and then play with and then display.”

The blind box economy is the claw machine scaled to a generation. It sells small, affordable gambles on joy, wrapped in the characters of childhood.

Older millennials, born between 1978 and 1988 by BofA’s definition, spend more per customer on hobbies than any other generation, Fortune reported last month. BofA’s category covers arts and crafts, hobby shops, ski resorts, outdoor retailers, educational toys and some toy stores. It excludes video games, golf and travel, so it is not a direct measure of blind-box buying. In the three months through August, they spent a little more than twice what Gen Z did per customer, according to BofA card data, and a larger share of them have hobby spending than any other generation. Overall hobby spending rose 7.9% year-over-year in August, more than double the 3.4% growth in transactions.

Perhaps impressively, their free time is the shortest of any age group in BofA’s data. Americans ages 35 to 44 average about four hours and 15 minutes of leisure a day, the lowest of the age groups cited in the report. “Older Millennials seem to have more in common with younger Gen Xers than they do with Gen Z or even younger Millennials,” Bank of America Institute economist Joe Wadford previously told Fortune. The data can’t show how much of that money goes to their own collections versus their kids’ hobbies, but BofA says it likely reflects both.

Rodney sees a positive story in the numbers. “I see this as kind of Americans taking a deep exhale and wanting to play,” she told Fortune. It’s emerging as nothing less than a form of self-care in the nostalgia-soaked, screen-riddled economy of the 2020s.

The nostalgia hook

Nostalgia is a big draw for millennials, the Harris survey found. Among millennials, 87% say they feel more emotionally connected to a brand when it taps into their childhood memories, and 86% appreciate it when brands make adult versions of things they loved as kids. Asked what makes a product feel designed for adults rather than kids, 39% of Americans picked “nostalgic references adults understand.”

A separate Harris survey for printing company Quad, released Oct. 14, found 68% of Americans collect at least one type of physical item, including toys and figures (26%) and trading cards (22%). The top reason was nostalgia, cited by 46%.

The toy industry has rebuilt itself around the grown-up buyer. Adult-only households accounted for 55% of U.S. toy sales in the first half of 2026, according to Circana, and that segment grew 16% through June. “At a demographic level, the toy industry’s growth continues to be fueled increasingly by older consumers,” Circana said, as reported by Retail Dive. Wall Street sees it in earnings, too. Hasbro reported Tuesday that revenue at Wizards of the Coast, home of Magic: The Gathering, rose 31% in the third quarter, and that Magic topped $600 million in quarterly revenue for the first time. Wizards produced $367 million of Hasbro’s $517 million in operating profit, according to its earnings release. Even Toys”R”Us, which liquidated its U.S. stores in 2018 after a 2017 bankruptcy filing, plans to open 120 new standalone stores this holiday season.

Arcades are coming back, too, Rodney said: claw-machine stores are opening in New York, Los Angeles and other big cities, Rodney said, with 20 or 30 machines on a single retail floor. “You spend like $70 for 20 minutes and get these mini toys,” she said. “It is a really fun, actually, relief.” Survey respondents describe a similar effect. Fifty-two percent of Americans, and 66% of Gen Z and millennials, call kidulting one of their main forms of self-care. Half of Americans said they’d rather buy blind boxes, build models or collect toys than talk to a therapist. “Therapy is expensive,” Rodney said, suggesting that kidulting “can give you that same kind of relief.” The survey measured what people prefer, not whether play works as a substitute for treatment.

Rodney also framed the trend as a backlash against the past decade’s grind and her own generation’s infamous tendency to work themselves to the bone. “We’ve moved away from hustle culture, and even if we hustle, we don’t talk about it anymore,” she said. People are pushing back against “optimization and maxing culture,” she said, and “the idea that everything we do has to be monetized.” Eighty-three percent of Americans agree that “in uncertain times, small moments of joy feel more important than ever,” and 74% say play makes them feel more hopeful when the world feels heavy. That rises to 80% among millennials.

Rodney also said there are some clearly healthy benefits to this trend. “I think a lot of this money is being redirected from bars and other things into play,” Rodney said. Fifty-three percent of Gen Z and millennials would rather do kidult things than go out for drinks.

Something to hold

The third draw is physical. After a decade of living through their phones, consumers want things they can touch. In the Quad survey, 84% of Americans said owning physical items feels more satisfying than owning digital ones, and 80% said they’re drawn to real-world experiences that don’t revolve around screens. Seventy-five percent said a simpler relationship with technology feels like a lifestyle upgrade, not a sacrifice.

Ernesto Pagano, global sector leader for media at Boston Consulting Group, sees the same shift in his firm’s research. “There is now a social stigma about spending too much time on screens,” he told Fortune. A recent BCG report led by Pagano estimates that “location-based entertainment,” the category that includes theme parks, has the highest revenue yield of any type of media, averaging $3.47 per hour of consumer time, about nine times video’s 39 cents. BCG also asked consumers which media they regretted spending time on, he said. Many named social media and gaming. “What you find is they don’t regret the experiences.”

Rodney said she thinks collecting is partly about proving you exist offline. Younger consumers, she said, “are just collecting things because they want to showcase that they have a physical presence in the world.”

The stigma fades

Adults playing with toys used to be a punchline. Rodney pointed to The 40-Year-Old Virgin, the 2005 comedy whose hero’s action-figure collection was the joke. That was “basically making fun of kidulting,” she said. “Whereas now kidulting is mainstream. It’s cool.”

Some embarrassment lingers. Forty-nine percent of Americans, and 60% of millennials, sometimes feel judged for enjoying things considered childish. But only 12% say embarrassment stops them from spending more.

Critics see something darker. Author Keith Hayward, a University of Copenhagen criminologist, argued in his 2024 book Infantilised: How Our Culture Killed Adulthood that Western culture has stopped people from growing up. Rodney rejected the premise. “The idea that people can be multidimensional and have careers, mortgages and families and still want to play with Legos and go to theme parks isn’t a horrible thing,” she said. “There’s just so many more ways to adult in this world than we’ve ever imagined.”

There are daunting economics behind the retreat. The median first-time homebuyer in the U.S. is now 40, the oldest on record, and first-time buyers made up just 21% of purchases, a record low, according to the National Association of Realtors’ 2025 Profile of Home Buyers and Sellers. Fifty-one percent of millennials told Harris they’d rather spend on kidult things than save the money. Among everyone who plays, 46% said affordability makes them more likely to buy, second only to relaxation.

Generative AI was used for research assistance and/or transcription of this article. The reporter independently reported and verified the factual claims in this article, and a human editor reviewed it before publication.

Bank of Canada hike bets grow among economists, traders




More economists and traders expect the Bank of Canada to hike interest rates next week after the central bank’s latest surveys showed inflation expectations rising.

Apple vs. ASML: Which Tech Stock Is a Better Buy in 2026?


Should you bet on the world’s most iconic consumer device brand, or the company that builds the machines required to make them? Comparing Apple (AAPL -0.15%) and ASML (ASML +0.34%) reveals two different ways to play the tech sector.

Apple dominates the high-end consumer electronics market through a tightly integrated ecosystem of hardware and services. ASML provides the essential lithography equipment used by every major chip foundry to produce advanced semiconductors. While one interacts directly with billions of users, the other operates as a critical bottleneck in the global technology supply chain.

The case for Apple

Apple generates revenue by selling consumer electronics like the iPhone while growing its services segment. Indirect distribution channels, including third-party cellular network carriers and resellers, account for roughly 60% of total net sales. The company also maintains a licensing arrangement with Alphabet (GOOG +0.96%) (GOOGL +1.05%) to offer search services on its various platforms.

In fiscal 2025, revenue reached nearly $416.2 billion, representing growth of approximately 6.4% over the prior year. Net income was close to $112 billion, yielding a net margin of 26.9%. This reflects a steady increase from the $93.7 billion in net income reported in fiscal 2024.

As of Apple’s September 2025 balance sheet, the company reported a debt-to-equity ratio of approximately 1.5. This indicates that total debt is 1.5 times shareholder equity. The current ratio of 0.9 suggests liabilities outpace liquid resources, while free cash flow reached roughly $98.8 billion in fiscal 2025.

The case for ASML

ASML manufactures the lithography systems that enable chipmakers to print patterns onto silicon wafers. This equipment is vital for the production of advanced microchips used in everything from smartphones to artificial intelligence hardware. The company operates as a primary supplier to global semiconductor manufacturers and maintains more than 60 locations worldwide.

In fiscal 2025, ASML reported revenue of nearly $36.8 billion, a 15.6% year-over-year increase. Net income for the fiscal year reached $10.8 billion, resulting in a net margin of roughly 29.4%. This performance improved upon the 2024 fiscal year, when the company earned approximately $8.5 billion in net income.

As of ASML’s December 2025 balance sheet, the company maintains a debt-to-equity ratio of approximately 0.2. The current ratio stands at nearly 1.3, indicating the company has sufficient liquid assets to cover its upcoming liabilities. During fiscal 2025, ASML produced approximately $12.5 billion in free cash flow.

AAPL & ASML: Performance Comparison

AAPL – Apple

$342.94

–0.15% (–$0.52)

ASML Stock Quote

ASML – ASML

$1,647.12

+0.34% (+$5.60)

Risk profile comparison

Apple faces intense global competition in its primary hardware markets, which are characterized by aggressive pricing and rapid technological shifts. The company is currently subject to significant antitrust litigation, including an ongoing 2024 DOJ lawsuit regarding alleged monopolization. Furthermore, a heavy reliance on single-source suppliers in Asia makes the business vulnerable to geopolitical tensions and trade restrictions.

ASML operates in the highly cyclical semiconductor industry, where shifts in demand can lead to volatile spending by chip manufacturers. Because its lithography machines are essential and expensive, any delay in customer orders can significantly impact quarterly results. The company also faces geopolitical risks, as governments may impose export restrictions on advanced technology to certain countries.

Valuation comparison

Apple appears more attractive based on its sales multiple, though both companies trade at similar premiums relative to future earnings estimates.

Metric Apple ASML Holding N.V.
Forward P/E 35.8 36.3
P/S ratio 10.7 14.2

Valuation metrics include sourcing from Financial Modeling Prep (FMP) and may differ from other data providers.

The P/S ratio measures a company’s market value against its sales over the past 12 months.

Which stock would I buy in 2026?

Best to say it up front: I’m a longtime Apple shareholder, having bought my first shares in 2012. It’s my best-performing stock, and it’s not even close. So I’m a bit biased here; I obviously already think Apple is a great company, otherwise I wouldn’t still own shares.

I don’t think my investing thesis was particularly sophisticated. If memory serves, it was basically something along the lines of, “Shares look undervalued, seemingly everyone owns an iPhone, and I like my MacBook.” (Warren Buffett, I am not.)

That said, I find ASML’s positioning in the industry extremely appealing. Having a near-monopoly on the machines needed to manufacture the most advanced microchips is a great place to be. Its net margin compares favorably to Apple’s, and its valuation doesn’t seem unreasonable given its strong moat.

Now, turning to the historical data, Apple’s stock has absolutely crushed ASML shares over time:

AAPL Chart

AAPL data by YCharts

But that leads me to a final, perhaps counterintuitive point that I think is in ASML’s favor. Sure, Apple was a good investment for me in 2012, but we’re talking about 2026. The iPhone maker is one of the biggest companies in the world now, valued in the trillions. How much more growth can we expect Apple to have in the tank? The tech titan also got a new CEO recently, which is likely nothing too worrisome; a ham sandwich can probably run the company at this point. But former CEO Tim Cook presided over the stock’s incredible performance over the past 15 years, so any new person has really big shoes to fill.

This is a long way of saying that, between the two companies, Apple looks closer to a ceiling to me than ASML. Apple’s not going anywhere, to be clear. People will keep buying iPhones and MacBooks, and the company’s “walled garden” strategy will continue to grow and retain users. But I think if you’re looking for growth, ASML looks more attractive. That’s why I’d be more likely to buy shares of ASML here.

The Fine Print Between Landlord and STR Insurance Policies


This article is presented by Proper Insurance.

You bought a short-term rental, told your insurance agent what you were doing at the property, and they sold you a policy. You paid for insurance. But the real question is, what does it cover?

Insurance has a reputation for hiding things in the fine print. That reputation is mostly unfair, as an insurance policy is a contract, and everything it will and will not do at the time of a claim is explained.

Nothing is hidden. You just have to know how to look for it. And the hard part is that many of the words on the policy overview page are familiar enough that they don’t feel like they need translating.

“Rental” feels broad enough to cover any kind of renting. “Premises liability” reads like enough coverage for a guest injury. “Loss of rents” sounds like the income you stand to lose. And “vacancy” sounds like the gap between peak seasons.

Every one of these words is more limited in definition than it reads at a glance because they’re exact on the insurance policy. The contract told you everything upfront. That means it’s on you to understand it. 

You signed the policy contract. If it doesn’t work the way you expected, you’re the one who pays for it at the time of a claim.

Here’s what short-term rental insurance actually is, why a landlord policy can’t become a short-term rental policy, and what your insurance contract is actually telling you very clearly right now.

What Is Short-Term Rental Insurance?

Short-term rental insurance is a commercial policy (CP) form built for a furnished property that’s rented out to paying guests on a nightly basis as a business. It contains commercial general liability (CGL) that follows your guests off the property.

You can buy insurance for a short-term rental, but that doesn’t mean you bought short-term rental insurance. While they both get called the same thing, they are not the same policy.

Think of it this way: You’re cooking in the kitchen. You ask your roommate or spouse for a knife. They glance over and see bread on your plate and hand you a butter knife.

That’s what you asked for. They saw what they thought you needed. What they didn’t see was the steak you’re cooking that you actually needed the knife for.

A butter knife and a steak knife are both knives. It’s the same word and drawer but different jobs. A butter knife simply won’t cut through a steak the way a steak knife was designed to.

Circling back, think of insurance the same way. “Short-term rental insurance” is a blanket term used for different policies. One is a policy designed for short-term renting. The other is just being used on a short-term rental. 

Both get called the same name. Only one was made for the job.

What Landlord Insurance Is

Landlord insurance is written on a dwelling property (DP) form and built for a home that’s rented out to a tenant on a long-term lease. It was built for a specific setup: A tenant moves in, changes their mailing address, brings their own furniture, and usually carries their own renters insurance policy. As their landlord, you might not see them again until the lease ends. 

Renting this way takes little day-to-day work. The form is built and priced around that.

DP insurance forms have existed for more than half a century, and they do that job well. But a short-term rental business asks a different question than the question this insurance form was written to answer. An easy way to think about this: Who cleans the tub?

In a long-term rental, the tenant lives there. They clean their own tub. If they slip on soap scum, that’s on them. 

In a short-term rental, guests come and go every few days. You, or someone you hire, are cleaning the tub between every stay. If it’s not clean and a guest slips, that guest can hold you responsible. You’re the one who was supposed to take care of it.

A landlord isn’t in the property enough to carry that risk. And this is just one of many examples of why landlord insurance can carry less comprehensive liability coverage and lower liability limits in general. The exposure is far less. 

A short-term rental host accesses the property constantly. Your policy should match the risk of the business you’re actually running.

It’s how a landlord policy ends up being called short-term rental insurance. You tell the carrier that you have a short-term rental, and they write it down on the policy. But that doesn’t change what the policy actually covers. It’s still built for the risks that match a long-term tenant and landlord relationship, not a host with short-term guests.

A carrier can know what you’re doing at the property and note it on the policy, but it’s still written on a dwelling property form. That usually means the carrier won’t deny a typical claim like a tree through the roof just because you run a short-term rental business at the location. It doesn’t mean the insurance form understands or addresses the risk your short-term rental creates. Or that they won’t limit that roof replacement to actual cash value (ACV)…but that’s another conversation.

Comparing Landlord Coverage to Short-Term Rental Risk

Any policy on a rental property has three jobs: 

  1. Covering liability
  2. Covering the building and what’s in it
  3. Protecting your income

Compare a landlord policy to how a short-term rental actually runs, and each coverage category is built for a quieter property: less activity, fewer people, and less of your contents in the building.

Liability

Landlord insurance typically includes “premises liability.” It’s designed to cover things that happen on your property.

A short-term rental creates liability that leaves the property all the time. The scenarios are  endless: 

  • You provide kayaks and a paddleboard. 
  • You put bikes in the garage. 
  • There’s water access to a lake you don’t own. 
  • Your guests bring a reactive dog to your property, and it bites a person walking on the sidewalk. 
  • A guest sets off fireworks in the backyard, and the neighbor’s house catches fire.

You can picture the aftermath: A guest is injured out there, injures someone else, or causes damage to a neighboring property.

Premises liability included in landlord/dwelling policies ends at the property line. Your responsibility as the property owner does not. The risk crosses that line. And the lawsuit

lands in your mailbox.

Being named in a lawsuit is not the same as being at fault. You get named because the guest stayed at your property. Either way, you have to pay to defend yourself. If your policy doesn’t include guest accidents or incidents in the coverage, the legal fees and settlement costs come out of your pocket.

Property and contents

In a long-term rental, the tenant brings their own furniture. Their things are theirs, often insured under their own renters insurance policy. A standard landlord form expects the building to be mostly empty.

When it comes to a short-term rental, the furnishings are often what sets your property apart. You furnished every square foot of your property: the mattresses, the couch, televisions, kitchen, hot tub cover, and decor you spent months finding. All of it is yours, and it’s being used by every group of guests that checks in.

Landlord forms may respond to theft resulting from a break-in—someone forces a door open and empties the house. If a guest with a valid check-in code brings a truck and empties the house, that’s different. You let them in. The same logic applies to destruction: A landlord policy wasn’t built to cover a guest wrecking the place.

Business revenue

Most property owners and investors choose short-term renting over long-term in the first place because it’s far more lucrative. If your property has a covered loss, you’ll want your income coverage to match your business model.

A landlord form carries loss of rents, calculated on fair market rent for comparable properties in the area. The problem is that it values your income like a landlord’s income, because after all, a landlord policy is what you’re holding. It’s based on what a tenant would pay for a year-long lease on a similar house.

If your property makes $12,000 a month but the comparable long-term rental down the street rents for $3,000, that’s what your downtime is worth. During peak season, that gap could get even bigger.

Then there’s the time limit. Loss of rents is typically capped at 12 months. A total loss can take 18 to 24 months to rebuild. After month 12, you’re not only getting less money than you usually make; you’re then getting nothing at all.

What Short-Term Rental Insurance Should Actually Include

Closing these gaps happens at two levels: the form the policy is written on and what that policy actually says.

First, at the form level, short-term rental protection needs to be built on a commercial foundation: commercial property coverage plus commercial general liability. 

Second, at the coverage level, it comes down to what the policy actually says. Not the brief outline on the first page, but the terms underneath it—what’s covered, what’s left out, and

what’s limited.

Here’s what you are looking for:

  • No exclusion for running a short-term rental business at the property
  • No restriction based on granting access to a guest. You hand the keys to a new group of guests each week, and the form has to account for that.
  • Contents coverage at replacement cost for everything you furnished, not just the building itself. If the property burns down, your furnishings need to be included too.
  • Guest-caused damage coverage, whether it’s an accident or done on purpose
  • Commercial general liability that follows your guest off property lines
  • Amenity liability that covers what you offer guests, like a pool, hot tub, bicycles, golf cart, canoe, etc.
  • Income protection based on what the property actually earns, up to a limit you set, not a set number of months
  • Coverage that accounts for risks specific to hosting, like animal and pet liability, liquor liability, communicable disease, and invasion of privacy

That’s the blueprint for true short-term rental insurance: a policy that matches the risk of short-term renting. If a policy does not cover those things, it is not short-term rental insurance, no matter how it is labeled or described.

How to Verify You Have Real Short-Term Rental Insurance Before a Claim

If nobody asked you about it and you didn’t know to mention it either, it probably isn’t covered. Not the hot tub liability, the contents inside your Airbnb property, or what the property actually earns during peak season. 

Here are three warning signs your policy isn’t short-term rental insurance:

  1. It was fast. A real short-term rental policy takes some digging. If you really got a quote in minutes, nobody looked closely at what you actually do.
  2. It was cheap. A low price usually means the carrier isn’t taking on much risk. Cheap isn’t a deal. It’s a signal that it’s covering far less.
  3. Nobody asked questions. A real short-term rental policy comes with underwriting.

If no one reviewed your listing, asked about safety features, or inspected the property, they didn’t plan to cover much.

The good news is you don’t have to wait for your policy renewal to start asking questions or switch coverage to a policy designed to handle the risks of short-term renting. If any of that sounds familiar, pull out the policy that currently protects your short-term rental and check for the following:

  1. The form: This is the policy type: homeowners, dwelling property, or commercial. This single line determines more than anything else on the page.
  2. The occupancy: Who stays there? Does it describe what you actually do?
  3. The liability: What liability does it say you have, and what are the exclusions?
  4. The income: How does it calculate lost income? Loss of use, loss of rents, or loss of income?

Next, send your agent the actual link to your Airbnb or direct booking site. They cannot build a policy around a business they’ve never seen. If you own more than one property, do this for each one. Policies bought at different times through different agents rarely match, so check each policy.

Better yet, you don’t have to sort through all of this on your own. Have a short-term rental insurance specialist read through it with you during a free coverage comparison from Proper Insurance.

The Proper Policy is a unique commercial homeowners policy built for short-term renting:

  • It’s written on a commercial form with commercial general liability that follows your guests off the premises. 
  • It offers replacement cost coverage on the building and your contents inside it. 
  • It includes guest-caused damage.
  • It provides coverage for amenity liability for the kayaks, bikes, pool, and hot tub. 
  • It provides loss of business revenue coverage based on what your property actually earns, at a limit you set, with no time cap.

The Proper Policy isn’t an add-on to your homeowners or landlord policy—it replaces it entirely. And with it, you gain a dedicated risk manager who will review your current policy against your actual business, virtually walk your property and your listing with you, and show you exactly where your biggest gaps are.

Don’t wait to discover your policy won’t cover a claim the way you thought it would. Start a quote today with Proper Insurance.

AmEx Blue Business Cash Credit Card Review (2026.10 Update: AS HIGH AS $500 Offer)