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History Says the Investors Who Stay the Course During Bear Markets Have Always Come Out Ahead. Here’s the Proof.


Bear markets: Investors don’t like them, but understandably so. Not only do they last roughly a (miserable) year, on average, but numbers from Stifel suggest that since 1932, the average bear market has dragged the S&P 500 (^GSPC +0.62%) down 35% from peak to trough. Yikes.

Yet experienced investors know they’re going to happen sooner or later — once about every five years (again, on average), though certainly not with anywhere near that predictable a cadence. Regardless, it’s tempting to try to simply sidestep bear markets by being out of the market altogether when they happen.

For the vast majority of investors, though, such a strategy may end up doing more harm than good. Here’s why.

A long-term struggle is won with just a few major victories … which you’ll never actually see coming

From a distance, it often looks like the stock market makes enough sense to actively navigate it. As veteran investors can attest, however, that’s not the case once you’re in it. It’s unpredictable from one day to the next. The only way to win is by not trying to predict the near-term ebb and flow. You have to think long-term, when stocks’ values become much clearer.

But ironically, most investors’ total long-term gains ultimately stem from a relatively small number of single-day gains.

Data from mutual fund company Hartford puts things in perspective: The growth of a $10,000 investment made in an S&P 500 index fund in 1996 would be worth more than $192,000 by 2025, if you had simply left it alone that whole time. Not bad. However, even if you’d just stayed out of the market for its best 10 days during this period, your investment would have only grown to a little over $85,000. That’s less than half of what you’d have by just doing nothing.

Here’s the rub: Since 1996, nearly half of the market’s very best one-day gains happened during a bear market, when few people would have been willing to even entertain the idea of jumping back in for a big one-day score. Never mind the unlikelihood of knowing when those single-day surges might materialize.

Image source: Getty Images.

But will avoiding the really bad days that tend to take shape during bear markets offset the downside of missing out on the dramatically bullish ones? Even if you could successfully predict them ahead of time — which you can’t — there may be little benefit in doing so. Based on data from Morningstar, wealth management firm Smith+Howard reports that between 1950 and 2020, most of the S&P 500’s 15 worst daily losses were more than undone a year later. Specifically, the average daily loss for these 15 days was a stunning 8.8%. However, in all but one case (in 2008), the index was up by double digits within 12 months of that awful day’s close.

Staying ready for the unknown is better than attempting to navigate the known

All of this raises the question: Why do investors try to avoid these steep but usually short-lived setbacks? Though not knowing could prove destructive to your portfolio, the answer might be tough to hear: It’s ego. Market-timers believe they can accurately identify the market’s tops and bottoms, but they can’t. The vast majority of the time, the market has a knack for fooling almost everyone.

But there’s good news. Once you accept that there are things you can’t possibly know about the market, managing a portfolio becomes easier — you’ll limit your actions to those you know you can successfully manage.

Chief among these is maintaining a well-diversified portfolio, with many different stocks spanning several sectors. While part of the purpose is to ensure you have some exposure to a bull market’s biggest winners at any given time, there’s upside going the other direction as well. That is, a diversified portfolio is likely to lose less net value overall when a bear market takes hold.

That still isn’t fun. However, it does make it easier to stick with quality stocks when you need to own them most. That’s at the beginning of a new bull market, which no one ever really knows is coming until well after it’s underway. As Hartford Funds highlights, more than one-fourth of the S&P 500’s 50 biggest single-day gains took shape in just the first two months of new bull markets, when most investors are too timid to trust that the market has made its ultimate bottom. Hartford adds that since 1928, new bull markets have gained an average of 13.6% in their first month and more than 25% in their first three months.

Gains (recovered or otherwise) are just too big and too important to risk leaving on the table.

The bottom line: Just stay the course by owning quality stocks worth owning before, during, and after bear markets. Attempting to navigate the market’s unpredictable ebbs and flows has undermined the portfolios of too many investors who were certain that they could do what few people can — but were wrong.

Title insurers report improved profits, volume in 2Q


All five of the publicly traded title insurance underwriters recorded higher net income year-over-year, or in Old Republic’s case, higher pretax operating income.

But the reaction to those results by Keefe, Bruyette & Woods was a mixed bag. It was also a difficult spring home buying season this year as mortgage rates moved higher since bottoming out at the end of February.

KBW follows three of the companies; its analysts reduced future earnings estimates and the stock rating on Stewart Information Services. They also cut the estimates and price target at Fidelity National Financial, but not the stock rating.

Meanwhile, on First American Financial, KBW increased both the earnings estimates and its price target; it already rates this stock at outperform.

But even with the lackluster second quarter in home sales activity, the four largest underwriters all reported higher direct open order counts versus the comparable periods.

After the quarter ended, Radian Group announced a deal to sell its title business to PLACE. This leaves Essent Group as the only mortgage insurance underwriter owning a title unit.

Through various sales and mergers, Lennar holds a piece of privately owned Title Resources Group. Meanwhile, Dream Finders Homes, which just inked a deal for Beazer Homes, last year bought Alliant National Title.

Here is how the publicly traded title underwriters performed in the second quarter:



Hims & Hers Received 4,800 FTC Complaints in 5 Years. Customers Say They Were Hit With Charges for Prescriptions They Didn’t Want



Newly released complaints describe surprise prescription renewals and rejected refunds. The company had already set aside $15 million over the FTC investigation.

Update On The SEC’s Work Toward Treasury Clearing Implementation [August 2026]



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Most Asset Managers Already 'Use AI.' Few Turn It Into Alpha



Most Asset Managers Already 'Use AI.' Few Turn It Into Alpha

Trump tries again to fire Fed governor Lisa Cook, renewing battle over central bank independence



The Trump administration is moving ahead with its efforts to fire Federal Reserve governor Lisa Cook, two months after the Supreme Court allowed her to retain her job while she fights the president’s effort to terminate her over mortgage fraud allegations that she has denied.

The justices in a 5-4 decision in June said Cook, who was nominated to the Fed’s Board of Governors by President Joe Biden, could remain in her post at least as long as her lawsuit challenging her firing goes on. The Trump administration is appealing a lower-court ruling in Cook’s favor.

Supreme Court Chief Justice John Roberts wrote in a footnote in his opinion that nothing forbids President Donald Trump from “trying again” to fire Cook provided she is given proper notice and a chance to contest it. Trump indicated after the opinion that he would do just that, vowing to “take appropriate action immediately.”

In a letter this week obtained by The Associated Press, White House aide Dan Scavino told Cook that Trump was “considering removing you from your position” but cited the Supreme Court’s requirement of proper notice in giving her until August 26 to challenge it.

The attempt to fire Cook is rooted in a criminal referral made last August by Bill Pulte, the director of the Federal Housing Finance Agency, that accused her of committing mortgage fraud by declaring two different homes – one in Ann Arbor, Michigan, and one in Atlanta – as “primary residence.’’ Homebuyers can get lower mortgage rates or smaller down payments on their primary homes compared to second or vacation homes.

Cook has aggressively defended herself against the allegations, saying the president had attempted to oust her “on a manufactured pretext because I refused to bow to political pressure and continued to set interest rates based only on what would best serve the American people.’’

Her lawyer, Abbe Lowell, argued in a November letter that Cook has mostly lived in the Ann Arbor property since first purchasing it in 2005. As a result, it was accurate for her to refer to it as her “primary residence” in a June 2021 application to refinance its mortgage, the letter said.

A month later, she purchased a condominium in Atlanta and, in a July 2021 document, also referred to it as her “primary residence.” Lowell said that it was an “isolated notation” that did not reflect an intent to defraud. An earlier mortgage application to the same lender in May 2021 had referred to the Atlanta condo as a “vacation home,” Lowell said. Cook also referred to it as a second home in federal filings during her confirmation process to become a Fed governor.

The latest White House letter largely rehashes the year-old allegations.

“These allegations are as baseless now as they were a year ago when President Trump tried to remove Governor Cook and interfere with the independence of the Federal Reserve,” Lowell said in a statement.

“No matter what President Trump tries to do next, this much is clear under the facts and Supreme Court precedent — there is no valid cause for removing Governor Cook. As we did before, we will challenge this latest pretext and preserve her position and the historic role of the Fed,” he added.

Trump renews push to oust Fed’s Cook over mortgage fraud


The move arrives six weeks after the Supreme Court’s 5-4 ruling that blocked Cook’s immediate dismissal.

Chief Justice John Roberts noted in a footnote that nothing in the opinion prevented Trump from “trying again,” provided Cook receives proper notice and a meaningful opportunity to contest the allegations.

The Federal Reserve declined to comment on the White House’s letter.

Primary residence declarations under scrutiny

The fraud allegations center on mortgage applications Cook signed before joining the Fed’s Board of Governors. In a June 2021 application to refinance a property in Ann Arbor, Michigan, Cook listed it as her primary residence. One month later, she purchased a condominium in Atlanta, Georgia, and a July 2021 document also referred to it as her primary residence.

Borrowers who designate a property as a primary residence can qualify for lower mortgage rates and smaller down payments than buyers of a second or vacation home.

Why Marketing Agencies Must Shift From Deliverables to Strategy


Catch the Full Episode

Overview

9 out of 10 agency clients say their agency helps them succeed. 4 out of 10 also plan to shrink that relationship within a year. Brian Gerstner has the research to explain how both are true, and it’s less dire than it sounds.

Gerstner co-founded Agency Core, which surveyed 579 agency leaders and 400 clients in 2026 on how AI is changing agency work. He and I talk through why agencies are landing in different camps: some have built real authority and charge more for it, some are still figuring out where AI fits, and plenty have room to move from routine deliverables toward strategy work.

This one’s for agency owners and marketing consultants feeling the ground shift under AI. They cover niching down without shrinking your whole business, why pricing power still exists for the right positioning, and the marketing leadership gap AI has exposed.

Guest Bio

Brian Gerstner is co-founder of Agency Core, an independent research initiative studying how agencies are adapting their business models in the AI era. He’s also president of White Label IQ, a 90-person team that works exclusively with agencies on outsourced production and development work. Gerstner has spent more than 20 years in the agency business and built Agency Core to surface the attitudes and behaviors driving agency success, in addition to the tactics.

Key Takeaways

  • Only 13 to 16% of agency owners fully execute on the strategic priorities they name as most important.
  • Niching down doesn’t require picking an industry. A region, attitude, or strategic approach can build the same “confident differentiator” status.
  • Client demand for agencies hasn’t dropped. The questions clients ask have changed, from “can you build this” to “should we do this.”
  • Commoditized deliverables (brochures, basic content, routine reports) are losing pricing power fast. Strategy, judgment, and direction are not.
  • 29% of clients expect fee reductions tied to AI, while clients working with a differentiated, authoritative agency are willing to pay more, not less.
  • Chasing AI as a standalone offer is a shrinking window. It’s already table stakes, and clients want it used intentionally rather than pitched as the product.

Great Moments

  • [02:43] – What separates a “confident differentiator” agency from the rest
  • [05:49] – Only 13 to 16% of agency owners fully execute their own top priorities
  • [07:56] – Gerstner reconciles the two seemingly contradictory client statistics
  • [14:07] – What the pricing data shows about fees, AI, and expertise
  • [17:49] – Niching down doesn’t mean picking one industry, it means having a focus and sticking to it
  • [20:17] – The hidden challenge: retraining an existing team that isn’t built for the work agencies need now

Memorable Quotes

  • “There’s a reason the compass was invented before the clock. It’s because it’s more important to know where you’re going.” — Brian Gerstner
  • “There is still probably more opportunity than ever before if you can take the time to see it.” — Brian Gerstner
  • “If you focus down, if you niche in, if you lean into an area, it is an investment. It’s hard. Growth is painful.” — Brian Gerstner
  • “Coming in the strategy door is a far better relationship than coming in the vendor door.” — John Jantsch
  • “The moment other people start saying these people have a great reputation in this area, that’s when you’re truly establishing that confident differentiating position.” — Brian Gerstner
  • “You’re gonna have to hire a strategic thinker who can become a leader, because the doers, we can outsource.” — John Jantsch

Resources

Agency Core, agency pricing, agency strategy, AI marketing, Brian Gerstner, niche marketing, White Label IQ

Marriott Bonvoy Bevy Card Bonus: 125K Points and $150 Credit


Amex Marriott Bevy Card Bonus: 125K Points + $150 Credit

The Marriott Bonvoy Bevy™ American Express® Card is offering an improved welcome bonus of 125,000 Marriott Bonvoy points plus a $150 credit.

There’s also a new link for Bonvoy Bevy (previous link stopped working) that has the lifetime language but it’s working as NLL for many of our Facebook Group members. So it’s more like a magic link. It’s worth noting that the Marriott Bonvoy Brilliant American Express Card also has an elevated offer for 150K points and $250 credit that’s possibly NLL as well. Let’s go over the offer details.

Welcome Offer

  • Earn 125,000 Marriott Bonvoy® bonus points and a $150 Statement Credit after you use your new Card to make $5,000 in purchases within the first 6 months of Card Membership.
  • Offer ends 09/30/2026.
  • Annual Fee: $250 (See Rates and Fees; terms apply)
  • APPLICATION LINK

Card Details

  • Earn:

    • 6X Marriott Bonvoy points on eligible purchases at participating Marriott Bonvoy hotels.
    • 4X Marriott Bonvoy points at restaurants worldwide and U.S Supermarkets (on up to $15,000 in combined purchases in these two categories per calendar year, then 2X points).
    • 2X Marriott Bonvoy points on all other eligible purchases.

  • Earn 1 Free Night Award after spending $15,000 in a calendar year. Award can be used for one night, up to 50,000 Marriott Bonvoy points. You can top it up with 25K points.
  • Marriott Bonvoy® Gold Elite Status
  • Each calendar year you can receive 15 Elite Night Credits towards the next level of Marriott Bonvoy Elite status. Limitations apply per Marriott Bonvoy member account.
  • Earn 1,000 Marriott Bonvoy® bonus points per paid eligible stay booked directly with Marriott Bonvoy
  • No Foreign Transaction Fees
  • Baggage, Trip Cancellation, Interruption and Delay Insurance
  • Access to Amex Offers.
  • Annual Fee: $250 (See Rates and Fees; terms apply)

About Marriott Bonvoy

The Marriott Bonvoy program is one of the largest hotel rewards programs in the world, counting 30 brands spread out around the world. Brands very from budget hotels to luxurious properties in exotic locations. Marriott Bonvoy points are worth about 0.6 cents each. You earn 10 base Bonvoy rewards points per dollar spent at Marriott properties. So if you spend $100, you’ll earn 1,000 points. But, some budget brands have lower base earning rates. Bonvoy elite status holders earn additional points:

  • Silver members earn 10% more.
  • Gold members earn 25% more.
  • Platinum members earn 50% more.
  • Titanium and Ambassador members earn 75% more.

You also get extra points for holding a Marriott Bonvoy credit card. Marriott is a transfer partner for Chase Ultimate Rewards and American Express Membership Rewards, giving you more options to accrue points. When it comes to using points, Marriott now uses dynamic pricing, with award rates varying between 7,500 and 100,000 points per night. A few luxurious properties can go much higher than that. Credit cards will also earn you free nights, which you can top up with up to 25,000 points.

Guru’s Wrap-up

This is a solid welcome offer for the Marriott Bonvoy Bevy Card. You get 125,000 bonus points plus a $150 statement credit after spending $5,000 within the first six months.

The statement credit helps offset a large portion of the card’s $250 annual fee during the first year. Also the six-month spending window makes the $5,000 requirement more manageable. Still, applicants should compare this offer with the current Marriott Bonvoy Brilliant Card bonus, which comes with a higher annual fee but is offering 150,000 points plus a $250 credit and some valuable perks.

The Bevy Card can make sense for Marriott loyalists who want a mid-tier premium card without paying the Brilliant Card’s much higher annual fee. Just be sure to review Amex’s Marriott welcome-bonus eligibility restrictions before applying.