4.1 INTRO TO MARKETING / IB BUSINESS MANAGEMENT / market & product orientation, market share, growth

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The main point of this class is to learn the basics of marketing. Watch more videos and read Lewwinski textbook at

0:00 Intro & objectives
0:51 Market orientation vs product orientation
12:18 Market share and market growth
17:58 Importance of market share and leadership (HL only)
23:10 Back to objectives

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30 COMMENTS

  1. Mr. Ilia, what's your opinion on the prompt you gave about businesses being either market or product oriented? Personally, I feel like it's a scale, but I also feel like there can never be an extreme where a business is either fully market-oriented, (because to attract people you must give them something new that solves a problem for themor makes their life easier. Unless a certain market has a massive demand for something, it doesn't seem profitable to give people something they want but can already get.) or fully product oriented (in which case there must be at least a little market research so that you don't for example accidentally "innovate" something that already has been made before or has a better solution than yours).

    I'd love to hear your thoughts!

  2. Sir, when will you start making videos on the NEW IA for first exam 2024? I would appreciate it if you could also offer guidance in this area as well! Thank you so much for these videos!!!

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