Sometimes, you need to break the rules to innovate — but which ones? Entrepreneurship professor John Mullins shares six counter-conventional mindsets for entrepreneurs looking to think strategically, navigate challenges and change the world.
If you love watching TED Talks like this one, become a TED Member to support our mission of spreading ideas:
Follow TED!
X:
Instagram:
Facebook:
LinkedIn:
TikTok:
The TED Talks channel features talks, performances and original series from the world’s leading thinkers and doers. Subscribe to our channel for videos on Technology, Entertainment and Design — plus science, business, global issues, the arts and more. Visit to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more.
Watch more:
TED’s videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy: For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at
#TED #TEDTalks #business
source
Solved Problems sell themselves! Great advice
For every entrepreneur who achieved great success doing something, there are hundreds who did something almost identical but weren’t so lucky.
You really know how to explain things so clearly, thank you!
Thanks for this
Vtipné!
As an entrepreneur, your mindset is critically important.
Your decisions, actions, and resilience depend on it.
Breaking the rules strategically is key. Excited to learn John Mullins’ six counter-conventional mindsets to think bigger and navigate challenges in entrepreneurship.
Who wants to even be an entrepreneur, you work 80 hours a week build a company, second generation either destroys or expands it 3rd generation sells it if there is anything left.
And you thrown away your life… For what? bigger house and car?
This is a briliant presentation. These tips (I would call principles) and effectuation (Sarasvathy, 2001) can go hand in hand as the essential kit for entrepreneurs to navigate the challenges.
Wow, what an inspiring video! These 6 "counter-conventional" mindsets for entrepreneurs are gold, especially for anyone just starting out or looking to revolutionize their brand. Breaking free from big company logic, focusing on the problem instead of the product, thinking narrow, and most importantly, having that 'Yes we can' mindset is crucial.
For small business owners who are launching or considering a fresh image, these lessons are a roadmap. And this is exactly where divulgaplux can be your ideal partner! If you want to translate this innovative mindset into an impactful visual identity and communication that truly captivates your audience, divulgaplux is the right design company. We help bring your vision to life and highlight your solution in the market. 😉
Not gonna lie, one the best videos ive evey seen
In business you need to be flexible in problems solving in a nutshell.
Thanks
Just what I needed to hear today.
The biggest opportunity TODAY is LLMs/AI.
There are so many ideas that could make millions.
And you'd be able to do it as a solopreneur.
The time is NOW!
Problem-narrow-ask- beg borrow-beg forgiveness –
2.6 million views 1 year ago
The 3 Core Values Every Entrepreneur Needs to Succeed
Wow magnificent work 🎉🎉
He lost me with the surgical talk
Find the book money game mindset by darin velmore. Whoever finds this book will have an unfair advantage over other people when it comes to wealth. Trust me on this one.
There's a book called money game mindset by darin velmore. Drop whatever you're doing right now and go find that book. It will completely change how you think about money, trust me on this.
We were literally programmed to fail financially. Money game mindset by darin velmore helped me uninstall that poverty software from my brain.
This mindset shift is everything. Especially that “problem-first” one. That’s exactly how I started finding freelance help on Legiit. I wasn’t chasing flashy tools, just solving real problems in my biz one by one. Big wins started when I stopped trying to “build” everything alone.
I’ve been struggling with this for so long, thank you!
great lesson
This is going to make my work so much easier, thanks!
You’re a lifesaver, this was so helpful.
I don't know about you but I will try to know you. And I want to say just one things that What you explain in this video that is really understandable and informative for me thanks to provide and sharing this thoughts 🙏🇮🇳
You just need 2 or 3 books guys:
Alex Hormozi's $100M Series
Offers
Lead
Money Models (later at August, 2025)
we can do it
Who else is here before this blows up
What a great scenario for entrepreneurs
God’s love is the foundation of our strength, and His peace is the comfort we need in every season of life. I pray that you experience His peace today, and that His love fills your heart with joy. Keep trusting in His promises, for He is faithful and will never leave you. May His peace be your guide, and may His love be your strength.
good
This is exactly the kind of content I want to see!
Really enjoyed this. The idea of focusing on problems before products and thinking narrow before going big really stuck with me. The Tesla and Go Ape examples were especially sharp. Great reminder that unconventional thinking is often where the real breakthroughs happen.
Problem first, then the product.
Don't get held back by the lack of a clear path to success.
Clear, and well thought out. Thank you for sharing!