A quiet but significant shift is underway in digital commerce. For decades, companies that create digital products—whether tickets, game items, or software—have missed out on a massive revenue stream: They only make money when they sell a product for the first time or when they charge a recurring subscription. If a customer later resells the product, the company gets nothing; or if a product becomes more valuable over time, that additional value is captured by resellers and not the company that built it.
