Company leaders have long claimed that people are their greatest asset. Yet many still design work as if employees were just one of many operational inputs, leaving their greatest assets feeling dissatisfied and unmotivated. Companies have become masters at understanding their customers. They map customer journeys, study their behaviors, and use predictive analytics to anticipate their needs with astonishing precision. But when it comes to understanding their employees—the very people who create those customer experiences—most organizations still rely on intuition, surface-level data, or generic, infrequent surveys.
