Citi Custom Cash Card Will Be Discontinued
According to internal documents shared online, Citi plans to remove the Citi Custom Cash Card from new customer acquisition channels starting May 29, 2026.
The documents state that the Custom Cash Card will no longer be available for new applications through Citi’s acquisition channels and partner listings as part of ongoing “portfolio management.” Existing cardholders will reportedly not be affected by the change.
The Citi Custom Cash has been one of the more popular no annual fee cash back cards in recent years thanks to its automatic 5% cash back category structure. The card earns 5% cash back on up to $500 in purchases each billing cycle in the eligible category where you spend the most.
According to the FAQ distributed to retail bank and branch managers:
- Existing cardmembers will continue to use the card normally
- Rewards and benefits will remain unchanged
- Applications already in progress will continue to be processed
- Citi Double Cash will continue to remain available for new applications
At this point, Citi has not publicly announced the change, and the application page is still live. For people interested in the Citi Custom Cash Card, it may make sense to apply sooner rather than later in case the card is officially pulled from public applications at the end of the month.
HT: r/creditcards
