Noted Collection by IHG
InterContinental Hotels Group announced today the launch of its new premium collection brand, Noted Collection.
Focused primarily on conversions in upscale to upper upscale, Noted Collection promises to bring high-quality, distinctive hotels to IHG. The company expects to reach more than 150 Noted Collection hotels around the world in the next decade.
“We’re very excited to bring Noted Collection to market, which complements our existing premium brands and builds on the success of Vignette Collection in Luxury & Lifestyle and our fast-growing conversion brands like voco and Garner”, said Elie Maalouf, Chief Executive Officer, IHG Hotels & Resorts. “There is strong appetite from owners of high-quality, one-of- a-kind hotels ready to join the power of our platforms and expertise, and Noted Collection offers them a distinctive and attractive brand with a gateway to stronger performance.”
Noted Collection is IHG’s 21th brand and it will occupy a distinct space within IHG’s premium portfolio alongside Crowne Plaza, voco, and Ruby, while complementing other luxury and lifestyle brands, Hotel Indigo and Vignette Collection.
Noted Collection will roll out globally over time, beginning in the Europe, Middle East, Asia & Africa (EMEAA) region.
To learn more about Noted Collection, visit www.notedcollection.com.
