Investment Analyst Reacts to Finance TikToks – Naughty & Nice Edition

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It’s Christmas season, you know what that means – more financial TikToks.

My name is Richard Coffin, I’m an investment analyst with my Chartered Financial Analyst and Certified Financial Planner designations, registered with the Ontario Securities Commission as a portfolio manager.

Cover call video:

DISCLAIMER:
This channel is for education purposes only and is not affiliated with any financial institution, although Richard does work as an employee for an investment manager. Richard Coffin does not provide recommendations on The Plain Bagel – those looking for investment advice should seek out a registered professional. Richard is not responsible for investment actions taken by viewers

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41 COMMENTS

  1. You can already tell the guy claiming you can make $50k a month is a buffoon with no money just by simply looking at him. You don't need to hear a single word. In fact, that cuts out 90% of investing advice on tiktok.

  2. I remember being younger and genuinely believing there was some hidden trick — the perfect stock, the magic strategy, the “if only I started earlier” button. Then real life happened. Bills showed up. Markets humbled me. And suddenly the boring stuff — saving consistently, investing patiently, ignoring hype — started to make way more sense 🧠💰
    What I love about this video (and this channel) is how it quietly dismantles the fantasy without killing the fun. It reminds us that if everyone is getting rich easily, something is probably very wrong — either with the math or the currency itself 📉🪙
    The jokes land, the examples are grounded, and the message sticks: wealth isn’t built by wishing harder or finding the next “undervalued penny stock.” It’s built by discipline, time, and not lying to yourself about risk.
    I didn’t get 100% returns for Christmas — but I did get clarity, perspective, and a much healthier relationship with money. Honestly… that’s a better gift 🎁🙏
    Thanks for keeping finance honest, rational, and just self-aware enough to laugh at itself.

  3. I really wish there was a way to report these people for scamming and spreading misinformation cause some people aren't smart enough to understand that these TikTokers don't know what they're talking about.

  4. I do disagree with you when it comes to "finfluencers". I think everyone should ignore 100% of what they say, categorically, without question. As an MBA, I'm not going to listen to some high school drop out try to tell me anything about finance, and I think high school dropouts should categorically ignore "finfluencers" because their advice will only cripple their already difficult posture.

  5. You create a trust…buy a million dollar life insurance policy of which is titled in the trust…YOU DIE…and now your trust has a million in cash for you to work with and become wealthy.
    That’s how the trust, life insurance, become a millionaire thing would really work.

  6. I recently discovered that my mother has invested in a company promoted by this AI channel, @FinanceMeetHistory. I had a terrible time getting her to understand it wasn't a real person. I reported the channel, but I worry others may have been scammed.

  7. Genuine question:
    Say I had 1 million dollars.

    S&P has an average of 10% per year gain.
    But physical gold, appreciates by more than 10% a year (this year was 72% I think?)

    So why do investing in stock market, or ETF. When I can buy physical 24K gold coins/biscuits.
    Won't that make me MORE money? Over 1 year or more? Cause the value of gold is increasing a lot, faster than s&p500 or most ETFs?

    Am I on the NICE or Naughty list for this idea? Please inform me why this might be dumb

  8. @theplainbagel can you make a video on the latest trend of fintech companies (Coinbase, Robinhood) trying to become super finance apps? What are your thoughts on that?

    Also curious about your opinion on them offering stocks together with predictions

  9. Trustee here. Richard is correct. Trusts are not wealth-building vehicles, they are for protecting wealth with a lot of guardrails. They are expensive to set up, incur maintenance costs, and are subject to very high tax rates that hit when the trusts generate relatively little income. I have no idea what that TikTok guy was even promoting. Something about cashing in life insurance? 🤷

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