Matt Alt is a Tokyo-based writer who has spent two decades chronicling Japan’s relationship with craft and commerce. He is the author of Pure Invention: How Japan Made the Modern World. David Schonthal is a Kellogg professor who studies why the best ideas in business succeed, and why so many don’t. He is the co-author of the Wall Street Journal Best Selling Book, The Human Element: Overcoming the Resistance That Awaits New Ideas.
