This week, NEAR Intents, the universal liquidity protocol for on-chain markets and tokenized assets, announced the launch of near.com, a new consumer super-app running on crypto rails. This announcement comes alongside the introduction of Confidential Intents, a confidentiality layer for cross-chain execution and the NEAR Intents fee switch, a programmatic revenue-sharing model that shares fees with partners routing transactions through NEAR Intents.
Built on NEAR Intents infrastructure, near.com unifies cross-chain activity into a single account, empowering users to swap assets, execute confidential transactions, and trade peer-to-peer across more than 35 blockchains. Built on infrastructure that has powered more than $13 billion in cross-chain volume for partners including Ledger, SwapKit, and RHEA Finance, near.com simplifies DeFi by eliminating manual gas management and bridging. Through intent-based execution, near.com allows users to define outcomes rather than transaction paths, delivering exchange-grade execution while maintaining user confidentiality and control.
As part of the near.com launch, NEAR Intents is also introducing Confidential Accounts, powered by a NEAR private shard and trusted execution environment (TEE) based architecture. Confidential Accounts provide restricted transaction visibility to help mitigate frontrunning and MEV while enabling compliance-aware execution for institutions.
This practical new confidentiality layer enables institutional players to manage cross-chain positions with control, allowing institutional capital to finally flow on-chain without sacrificing discretion. In addition, new Peer-to-Peer functionality allows users to negotiate and settle custom or large transactions directly with counterparties through smart contract enforcement, eliminating the need for intermediaries or escrow services.
Illia Polosukhin, co-founder of NEAR Protocol said,
“For the first time, you can transact confidentially with any asset, across all chains, with one wallet. near.com removes the complexity and fragmentation from on-chain finance by empowering users to focus on outcomes rather than infrastructure.”
Alex Shevchenko, general manager of NEAR Intents, added,
“The crypto economy today is scattered across dozens of different blockchains, and the user experience is incredibly fragmented and complex. The next phase of on-chain finance requires infrastructure that hides complexity without sacrificing performance, confidentiality, and control.
“With near.com, we are bringing that capability into a unified experience where users can define what they want to achieve while the infrastructure handles execution behind the scenes. This is not just a cross-chain swapping frontend but a super-app on crypto rails that will give users a wide world of features all in a single account.”
