Vodafone Fiji has partnered with Entrust in order to roll out digital debit card issuance through its popular M-PAiSA mobile wallet, marking a significant step toward instant, contactless payments in the Pacific island nation. The collaboration introduces seamless digital-first experiences for customers, allowing them to receive and use virtual cards directly within the app without waiting for physical plastic.
Vodafone Fiji, a telecommunications and fintech player in the region, serves more than 780,000 subscribers and covers 96 percent of the population with its services.
The company, which has operated since 1994, aims to lead the market by becoming the first in Fiji to offer digital cards.
This move builds on its commitment to innovation, transforming traditional mobile services into advanced financial tools that prioritize speed, security, and convenience.
The new system relies on Entrust’s Digital Card Solution, delivered via a software development kit integrated into the M-PAiSA app. Customers can now obtain a digital debit card instantly upon approval.
The technology connects through an Issuer TSP Hub supporting Mastercard’s Digital Enablement Service, enabling users to add the card to e-commerce platforms for smooth, protected online checkouts.
Additionally, Entrust’s NFC Issuer Wallet feature lets Android users store the card in an in-app digital wallet.
This allows tap-to-pay transactions at physical stores directly from their phones, bypassing any third-party payment apps and streamlining everyday purchases.
Deepak Baran, Head of Finance at Vodafone Fiji, emphasized the company’s dedication to excellence.
He noted that since its founding, Vodafone Fiji has continuously pushed boundaries in mobile telecommunications to deliver next-generation innovations.
The latest advancements, he said, reinforce its position as a provider of immediate, secure, and user-friendly financial services for all Fijians.
Tony Ball, CEO of Entrust, highlighted how Entrust’s comprehensive, end-to-end solutions—combined with deep financial sector knowledge and a strong regional presence—make the company suited to support Vodafone Fiji’s digital payment strategy.
Entrust specializes in identity-centric security that safeguards people, devices, and data across the entire identity lifecycle, from onboarding to everyday transactions.
For Vodafone Fiji, the initiative aligns with its status as a fully locally owned enterprise, with 51 percent held by Amalgamated Telecommunications Holdings and 49 percent by the Fiji National Provident Fund.
The company has evolved from a mobile network operator into a digital service provider and fintech leader, focusing on enterprise solutions, e-commerce, and advanced communications technology.
Entrust, a global authority in identity and security, operates in more than 150 countries through an extensive partner network.
Its solutions help organizations combat fraud and cyber threats while ensuring compliance and protecting sensitive information.
This launch not only enhances customer convenience but also sets a new benchmark for digital banking in Fiji. By eliminating delays associated with physical cards and enabling secure tap-and-pay functionality, Vodafone Fiji and Entrust are delivering a modern payment ecosystem tailored to local needs.
