SCHD is Broken? The Truth Dividend Investors Need to Hear

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0:00 SCHD Underperformance Explained

1:46 SCHD vs S&P 500

4:11 Dividend Growth: Slowing or Stopping?

7:19 The Strategy: What SCHD Is Designed To Do

8:18 Top Holdings & Sector Exposure Breakdown

10:19 Total Return Analysis (Price + Dividends)

14:55 Is SCHD Really Broken? (My Verdict)

How on earth can you compare a 500 stock tech heavy S&P 500 to dividend play. SCHD Vs NOBL is one thing but comparing it to VOO is point less. Take the to non-paying tech companies out of the S&P 500 and then do the comparison. We don't own dividend stocks for the same reason as all 500 companies. One is long term the other is not. In a major recession SCHD will go down less than the 500 and the dividend is insurance agains having to sell off solid companies. You clearly have no idea what you are talking about.

In my opinion SCHD is working exactly as intended it’s just that investors are far to focused on tech and AI

Because of when I bought SCHD I am down 1.9%. The dividends I have received are double what the losses are and that does not include the dividends we get on the 15th of December. The market moves in cycles and at some point in time AI will lose its luster. When that happens people are going to start running towards defensive stocks and defensive instruments and at that point in time SCHD will start climbing again. I have a lot of confidence in this theory. I bought an additional 1,000 shares yesterday. I like boring stocks. 16 years ago I fired the stockbroker and started managing my own. Boring stocks have quadrupled my money even after some of the mistakes I have made. I like SCHD because they do a lot of the heavy lifting when it comes to analysis

People will hold this forever and just hold their portfolios back, don't be a fan boy

Excuse me your comparing apples to oranges. Your 2nd grade teacher tough you not to do that

I buy VIG instead

And if you sold your schd right after watching this video, well that’s why you don’t listen to a YouTube channel about investing. The last 12 days have been unbelievable SCHD has went up big time. Grifter channels like this need to be avoided

Terrible brain rot advice.

Just bought thousand shares last month.

My SCHD is only up about 5.5% from when I started buying in Dec 28 2023. But I am a long haul buyer so no panic here. My overall investments are doing better than the S & P from when I started investing in 2021. SCHD is 6.5%

Wouldn’t touch it! Lost money over last 3 -5 years.

SCHD is in the tank I'm buying more.

As of late November 2025, SCHD'S Total Return YTD is 3.36%.
Today, the inflation rate is 3.01%
People who praise SCHD's consistent dividend should just give their money to a trusted friend to hold and ask that person to give a portion back every quarter. Thats all you're doing with your money.

Unfortunately I bought a bunch of SCHD 3 years ago. It's been real slow. But I'm foolish and won't sell 😢

S&P500 PE ratio over 30, SCHS PE ratio 20ish much less risk.

For fugs sake man, your comment section is littered with bots…

Under the hood, the yield is propped up by a bunch of regional banks. No thanks. If you must focus on dividends, try DGRO or VIG.

I sold out all of my schd stocks. Bought into intel and started doing covered calls. I make in 1 week, what I made with dividends per quarter. 😂

VOO and SCHD 2 different to compare. Dividend vs Growth
I just balance VTI, SCHD, and SCHG

I remember SCHD used to own AVGO

Good analysis. Thanks.

DUMP schd. Instead, invest in a basket of dividend stocks and ETF

Pipelines / Midstream Energy → 7.2–7.8%
Utilities (electric & gas) → 3.8–4.3%
Preferred Shares / Fixed-Income ETFs → 6.1–6.6%
REITs (infrastructure & data-center) → 5.4–5.9%
BDCs → 10.5–11.5%
Telecom → 5.8–6.3%
Consumer Staples (limited) → 3.2–3.7%

Overall portfolio yield (roughly equal weights): 6.4–7.0%

When the market went down the other day almost 4%, I was down .025%

The dividend portion of your portfolio is supposed to take the place of bonds.

I would rather buy sin stocks and mlps if I wanted the income

VOO is not the etf to use to compare to SCHD. VIG or VYM are more like SCHD, and comparing it to one of those would have been a better comparison for your followers.

SCHD is a dividend ETF and its doing its thing. For someone is looking for growth, you should have it with SCHG. There you will catch all the AI growth that you are looking for. If you want to catch both price appreciation and dividend growth, you should nake them a pair. Like they said, diversification. Do not put all your eggs in one basket. If Schwab offer everything in one product/ETF, how are they going to make more money? Jeez…. Obviously, AI is under the technology sector, and SCHD is not a tech ETF.

Same people tellin you not to touch WPAY loaded up on SCHD. "conventional wisdom" is a trap little brains will never escape.

You don't own any ETFs but giving advice on ETFs? It's always something, hahaha. That is like taking fitness advice from my overweight cousing.

Why is a diversified ETF failing ??? It doesnt make any sense ! Im glad I didnt stay put when I bought at $28 and sold a week later and haven't looked back. It lost 15% in a matter of days in April 2025 !

I think many investors, including myself, use SCHD as a replacement for bonds, in a three-fund portfolio. We already own VOO and QQQM. We use SCHD as a relatively safe haven for a substantial percentage of our portfolio to help smooth out the bumps in our investing journey. This is even more critical as we approach retirement or are actually in retirement. A very helpful video analysis would be a comparison in performance between SCHD and the most popular bond fund. I would love to see your analysis. Cheers 🍻

No intro?

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I bought SCHD and DGRO in the last couple of months so that I was invested in more companies than just the 10 that comprise most of the value of the SP500. I still have a lot, probably most of my money, in SP500 but wanted to spread it around a little bit.

Contrarian investing makes the most sense to me. People leaving SCHD means its probably a good time to buy. Going all in on tech during a tech bubble seems risky, but no one wants to miss out on the returns.

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Sell, "Because no one wants to get rich slowly.' -Buffett

Got rid of it 6 months ago. Bought amd should sold on the 29of October

This is definitely the dream right here. Financial freedom built through patience and smart investing. I started focusing on dividend investing a few years ago, and it completely changed how I view money and time. Passive income really does buy piece of mind.

Heres what I think, the economy is literally propped up buy the tech stocks, eitherwise everything is down or slow. Schd itself is other compaines, so if its doing bad, those companies are doing bad. Its an opportunity for when the market falls back to reality.

Great information. Thank you!