Seth Godin – Leadership vs. Management – What it means to make a difference

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The world-renowned marketing and leadership author Seth Godin talks about the difference between leadership and management, the confusion surrounding them, and why the world needs more leaders.

Key Points:
• Management works well in terms of increasing economic efficiency and productivity. But, in the face of rapid change, the world needs leadership to get through this stage of unprecedented transformation.
• You should strive for excellence. Producing something truly great is the only way to build competitive advantage because sophisticated robots, artificial intelligence, and low-paid labor will handle the trivial job of assuring quality.
• You should focus on “soft skills” which are actually “real skills”. Those are the characteristics that differentiate a potential employee from a robot.
• Effective leadership can help companies navigate difficulties and failures, and eventually find successful processes to get forward.

Questions to consider:
• How can you become more of a leader than a manager?
• How can you and your organization strive for excellence instead of just quality?
• Are you focusing on real skills?
• How can you make better processes in order to fail more efficiently?

You can also find a written summary of the keynote at

#nbforum #nordicbusinessforum #nbf #leadership #management

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37 COMMENTS

  1. Manager in dubai who is over 60 has been dumping all his jobs from 'his job profile' on his subordinate without compensation for many years ( exploitation ). He has used the company to recruit his illiterate family relatives.

    Are managers doing 'their own jobs'? Are the managers 'competent enough'??

    Saad state…….

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