Strategies for Understanding Consumer Search Behaviour


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The Duct Tape Marketing Podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I interviewed Dale Bertrand, an SEO specialist with over two decades of experience working with Fortune 500 companies and startups globally. Dale has spoken at industry conferences, led corporate training events, and serves as an entrepreneur in residence at the Harvard Alumni Entrepreneurs Organization. Our conversation covers the ever-evolving landscape of SEO and how businesses of all sizes can adapt to the new era of consumer search behavior. From understanding the ‘dark web’ to proven strategies in repurposing content.



Key Takeaways

In this episode you’ll learn:

  1. The Impact of AI on Search Engines: Discover how artificial intelligence is reshaping search engines and consumer search behavior.
  2. Strategies for SEO Success: Learn actionable strategies to navigate the changing landscape of SEO and stay ahead of the competition.
  3. Understanding Consumer Search Behavior: Gain insights into how consumer search behavior is evolving and what it means for your SEO efforts.
  4.  Crafting Destination Content: Explore the concept of destination content and how it can drive engagement and conversions in the age of AI-powered search.
  5. Future-proofing Your SEO: Get tips on future-proofing your SEO strategies to ensure long-term success in the dynamic world of search engines.

By implementing these strategies, businesses can effectively navigate the new era of SEO and capitalize on emerging opportunities to enhance their online presence and drive growth.


Questions I ask Dale Bertrand:

[02:04] Where are we in the rapidly evolving landscape of search engines and search behavior today?

[02:51] How are search engines or tools like Perplexity going to change what masters like Google does?

[04:51] How does this affect the perspective of brands that have spent all that money on traditional SEO?

[07:03] How will the need for Google to adapt affect its cash flow?

[09:10] What are some of the suggested things that people are just going to have to adapt to?

[13:07] As far as backlinks go: talk a little bit about guest blogging versus being a guest on a podcast as a specific tactic.

[21:52] is there anywhere you invite people to to connect with you or find out more about your work?


More About Dale Bertrand:


Like this show? Click on over and give us a review on iTunes, please!

Connect with John Jantsch on LinkedIn


This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign

Try ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!


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