Bitcoin Suisse, a digital assets focused firm currently based in Zug, is preparing a far-reaching reorganization that would transfer a large share of its Swiss workforce to operations in other countries. The company, founded in 2013, currently employs about 120 people in Switzerland and roughly 200 worldwide.
Under the plan, as many as 60 Swiss positions—about half the domestic headcount—could be relocated, mainly in back-office, administrative, and software development functions.
Leadership describes the change as part of a deliberate shift from a largely Swiss crypto specialist toward an international wealth and asset-management platform.
Group CEO and co-founder Andrej Majcen has said the firm previously concentrated on the Swiss market and now intends to serve high-net-worth individuals, family offices, asset managers, and institutions with a wider set of services that go beyond trading, custody, staking, and lending.
Recent regulatory steps support that ambition, including a Markets in Crypto-Assets authorization for its Liechtenstein unit, licenses in Bermuda, and full approval in Abu Dhabi.
Cost is the principal operational reason given for moving support work.
Majcen told Finews that the same functions can be delivered at substantially lower expense from Bratislava, where the company already maintains a hub, and from Vietnam, where it intends to build a new site over the coming years.
The firm is also shutting its IT development office in Copenhagen.
Client-facing teams are expected to remain in Switzerland, and Zug is to stay the group headquarters.
Majcen has stressed that Switzerland remains an attractive financial center and that the company wants to keep growing there, including through possible acquisitions.
The company rejects the idea that the reorganization is a reaction to a weak crypto market.
Majcen has said Bitcoin Suisse has sufficient reserves to weather the current cycle and that the decision is about investing in growth and building a global brand.
Officials also point to more efficient processes and new technology, including artificial intelligence, as factors that change how many people certain functions require.
The group custodians more than $3 billion in digital assets.
Staff were informed at a town-hall meeting. A consultation period runs until 20 September 2026; the exact number of Swiss roles affected will be settled after that process.
Initial departures are expected before the end of the year.
If the upper range of the plan is implemented, the Swiss operation would shrink to around 60 people while international hubs absorb software and support work. Existing offices in Liechtenstein, Abu Dhabi, and Bermuda are not part of the announced reductions.
The episode illustrates a broader pattern among digital asset firms: concentrating regulated, client-facing activity in established financial centers while placing scalable, cost-sensitive work in lower-cost locations.
For Crypto Valley, it is a reminder that even early industry participants are now optimizing for global scale rather than keeping every function in Switzerland. It now remains to be seen if the particular strategy succeeds will depend on how well Bitcoin Suisse retains Swiss client relationships while building capacity abroad.
