The Key to Cutting Through Clutter


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The Duct Tape Marketing Podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I interviewed Alan Dibb. Through his extensive experience as a rebellious marketer and serial entrepreneur, Alan Dibb has spearheaded a revolutionary approach to marketing known as Lean Marketing. In our conversation, Alan delves into the core principles of Lean Marketing and how it can transform the way businesses connect with their audience in today’s saturated landscape.

Key Takeaways

Alan Dibb, an expert in Lean Marketing, emphasizes the importance of crafting a compelling message that resonates with audiences to cut through the clutter of today’s saturated marketing landscape. By infusing personality and entertainment into marketing efforts, businesses can capture attention and foster genuine connections. Adapting to evolving consumer behaviors and leveraging tools like AI are crucial for staying ahead in the dynamic marketing landscape, where brand equity and delivering value play pivotal roles in driving business success.


Questions I ask Allan Dib:

[01:31] Why Lean Marketing instead of MORE Marketing?

[04:12] What replaces organic search once it starts to decline?

[06:18] At what point did AI tools start making money out of knowledge control?

[08:19] What does it take to show up in places like Reddit?

[12:05] Would you say Brand Marketing is being transformed into Lean Marketing?

[16:07] What will a structured approach to marketing look like in Lean Marketing?

[22:16] If more people turn to places like Reddit for information, how do we as marketers get our message out?

[21:19] Would you like to invite people where they might connect with you or find out more about your work and get a copy of Lean Marketing?


More About Allan Dib:


Like this show? Click on over and give us a review on iTunes, please!

Connect with John Jantsch on LinkedIn


This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign

Try ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!



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