How to Be an Entrepreneur in 2024: 15 Tactics Revealed


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The Duct Tape Marketing Podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I interviewed Paul Cheek, a serial tech-preneur, educator, and software engineer. Paul Cheek is also a senior lecturer at the Massachusetts Institute of Technology in the MIT Sloan School of Management and the co-founder of Oceanworks. Our discussion covers the intricacies of entrepreneurship, focusing on the 15 tactics outlined in his latest book, “Disciplined Entrepreneurship Startup Tactics.”


Key Takeaways

In this episode you’ll learn:

  • The importance of structured goal setting
  • a disciplined approach to business for today’s entrepenurs
  • Market testing for product validation
  • Effective marketing and sales tactics, and strategies for overcoming fear and uncertainty. By implementing these tactics, aspiring entrepreneurs can navigate the challenges of entrepreneurship with confidence and drive their ventures toward success.

Questions I ask Paul Cheek:

[01:47] What is disciplined entrepreneurship

[04:02] Do the tactics of disciplined entrepreneurship begin with vision?

[06:30] How do you ensure the vision is shared organization-wide?

[07:50] How do you tie OKRs to shared vision and goals?

[09:59] How are OKRs, visions and goals applied in OceanWorks?

[12:00] How do the illustrations in the book augment the entire message?

[14:39] Do you have a favorite tactic?

[18:52] Talk about the easter eggs laid across the book for reader to discover?

[22:53] Is there some place you’d invite people to connect with you, and grab a copy of Discipline Entrepreneurship Startup Tactics


More About Paul Cheek:


Like this show? Click on over and give us a review on iTunes, please!

Connect with John Jantsch on LinkedIn


This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign

Try ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!


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